Writing Instruments Market

Writing Instruments Market (Type: Pens, Pencils, Highlighters, and Others; and Distribution Channel: Online and Offline) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Global Writing Instruments Market Outlook 2031

  • The global industry was valued at US$ 12.6 Bn in 2022
  • It is estimated to grow at a CAGR of 4.7% from 2023 to 2031 and reach US$ 18.7 Bn by the end of 2031

Analysts’ Viewpoint

Increase in rate of literacy across the globe and rise in availability of customized and personalized writing tools are key factors fueling writing instruments market growth. Furthermore, surge in application of writing instruments in corporate offices, schools, colleges, and the designing sector is contributing to market expansion. Growth in the e-commerce sector and increase in number of online stationery stores are expected to augment market progress in the near future.

The industry is highly competitive due to the presence of a large number of writing instrument manufacturers. Key players are focusing on continuous product development. They are introducing sustainable and eco-friendly writing instruments, such as recycled newspaper pencils, eco-friendly wood pencils, recycled plastic bottle pens, and sustainable bamboo wood pens, to expand their customer base.

Writing Instruments Market

Market Introduction

Writing instruments refer to tools used for writing or drawing on diverse surfaces. They are intended to leave markings, draw lines, or generate textual or visual information. Writing instruments are available in a variety of colors, shapes, and sizes.

Pens, pencils, and highlighters are the common types of writing instruments. These products have their own set of features and functions. Writing instruments help jot down ideas and thoughts in a concrete form. Demand for office writing supplies is anticipated to rise at a steady pace across the globe in the near future.

Increase in Literacy Rate and Rise in Customization Options

Growth in the rate of literacy is anticipated to augment the writing instruments market demand during the forecast period. As per the data published by the UNICEF, the youth literacy rate improved from 87% in 2000 to 92% in 2020. This is driving the demand for good-quality stationery supplies, including writing instruments.

Manufacturers of writing instruments are offering customized and personalized products to consumers. Customized writing instruments are considered more suitable for gifting and even for personal use than regular writing products. Rise in sale of personalized pens or other writing accessories is contributing to the increase in writing instruments market value.

Availability of Sustainable Writing Instruments Propelling Market Development

Writing instruments made from biodegradable, renewable, and recycled materials are gaining traction among environmentally-conscious consumers. These products are manufactured from recycled paper, wood, and bamboo.

Traditional writing instruments manufactured from plastic and metal raw materials are harmful to the environment, as ultimately they end up in landfills. Thus, rise in demand for sustainable writing instruments is fueling market statistics.

Surge in Demand for Pens Boosting Writing Instruments Market Opportunities for Manufacturers

Based on type, the global market has been segmented into pens, pencils, highlighters, and others. As per the writing instruments market analysis, the pens segment is likely to dominate the global landscape during the forecast period.

Demand for different types of pens is increasing across the globe due to the rise in number of educational institutions and corporate offices. The pens segment has been further divided into fountain pens, roller ball pens, ballpoint pens, and others (gel pens, calligraphy pens, etc.). Manufacturers are focusing on creating innovative pens for residential and commercial applications.

Regional Outlook of Global Writing Instruments Industry

According to the latest writing instruments market research, Asia Pacific is anticipated to dominate the global landscape during the forecast period. Increase in number of students enrolling for education, large customer base, and product innovation are some of the key factors fueling the writing instruments industry growth in the region. Significant expansion in the education sector in countries such as India and China is also boosting market dynamics of Asia Pacific.

The writing instruments market size in North America is estimated to increase at a steady pace in the near future, owing to the growth in demand for writing tools for corporate gifting and personal usage in the region. Demand for educational writing supplies is also rising in Europe, thereby creating value-grab opportunities for companies operating in the region.

Analysis of Key Players

As per the writing instruments market report, prominent players are implementing strategies such as mergers, collaborations, and partnerships to strengthen their global position. Leading players are also following the latest writing instruments market trends to avail lucrative revenue opportunities.

Key writing instruments companies are Newell Brands, PILOT Corporation, Faber-Castell, BIC, Montblanc, Lamy Inc., Pelikan Group GmbH, MITSUBISHI PENCIL CO., LTD., Pentel Co. Ltd., and STAEDTLER Mars GmbH & Co. KG. These players have been investing in advanced technologies and innovation of products to increase their writing instruments market share.

Key Developments

  • On February 8, 2023, Montblanc, a leading manufacturer of writing tools, unveiled the Stilema SP3 limited edition luxury pen in collaboration with Ferrari. The Stilema SP3 is designed under the guidance of Ferrari's Chief Design Officer Flavio Manzoni. The product is ultra-exclusive and is limited to just 599 pieces worldwide.
  • On November 1, 2022, BIC Cello, a wholly-owned subsidiary of BIC Group, launched a new range of its existing Butterflow pens. According to the company, the relaunch is a component of the Horizon Plan, BIC's long-term strategy that aims to develop novel products and ink flow systems that enhance customers' writing experiences.
  • On January 6, 2021, Newell Custom Writing Instruments partnered with Gemline, a leading supplier of promotional products. Gemline would be the first supplier partner in the promotional goods sector in the U.S. to provide the category-leading Paper Mate and Sharpie brands. The collaboration broadens Newell's industry reach, enhances Gemline's position in the large writing tool product category, and adds to the company's growing portfolio of premium brand partners.

Each of these players has been profiled in the writing instruments industry research report based on parameters such as company overview, business segments, financial overview, recent developments, business strategies, and product portfolio.

Market Snapshot

Attribute Detail

Market Value in 2022

US$ 12.6 Bn

Market Forecast Value in 2031

US$ 18.7 Bn

Growth Rate (CAGR)

4.7%

Forecast Period

2023-2031

Quantitative Units

US$ Bn for Value and Thousand Units for Volume

Market Analysis

Includes cross-segment at the global as well as regional level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, and key trend analysis.

Competition Landscape

  • Market Player - Competition Dashboard and Revenue Share Analysis 2022
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Market Segmentation

  • Type
    • Pens
      • Fountain Pens
      • Roller Ball Pens
      • Ballpoint Pens
      • Others (Gel Pens, Calligraphy Pens, etc.)
    • Pencils
      • Graphite Pencils
      • Mechanical Pencils
    • Highlighters
    • Others (Markers, etc.)
  • Price
    • Under US$ 5
    • US$ 5 - US$ 10
    • US$ 10 - US$ 20
    • US$ 20 - US$ 50
    • US$ 50 - US$ 100
    • Above US$ 100
  • End-use
    • Residential
    • Commercial
    • Corporate Offices
    • Educational Institutions
    • Others (Design Studios, etc.)
  • Distribution Channel
    • Online
      • Company-owned Websites
      • E-commerce Websites
    • Offline
      • Supermarkets/Hypermarkets
      • Stationery Stores
      • Departmental Stores
      • Retail Stores

Companies Profiled

  • Newell Brands
  • PILOT Corporation
  • Faber-Castell
  • BIC
  • Montblanc
  • Lamy Inc.
  • Pelikan Group GmbH
  • MITSUBISHI PENCIL CO., LTD.
  • Pentel Co., Ltd.
  • STAEDTLER Mars GmbH & Co. KG

Customization Scope

Available upon request

Pricing

Available upon request

Frequently Asked Questions

How big was the global writing instruments market in 2022?

It was valued at US$ 12.6 Bn in 2022

How is the writing instruments industry expected to grow by 2031?

It is likely to grow at a CAGR of 4.7% from 2023 to 2031

What are the key factors driving the demand for writing instruments?

Rise in availability of personalized writing instruments and high demand for environmentally-friendly products

Which was the largest writing instruments type segment in 2022?

The pens type segment accounted for the largest share in 2022

How promising is the demand for writing instruments in Asia Pacific?

Demand for writing instruments is anticipated to be high in Asia Pacific during the forecast period

Who are the prominent writing instruments manufacturers?

Newell Brands, PILOT Corporation, Faber-Castell, BIC, Montblanc, Lamy Inc., Pelikan Group GmbH, MITSUBISHI PENCIL CO., LTD., Pentel Co. Ltd., and STAEDTLER Mars GmbH & Co. KG

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Market Dynamics

            5.1.1. Drivers

            5.1.2. Restraints

            5.1.3. Opportunities

        5.2. Key Trends Analysis

            5.2.1. Demand Side Analysis

            5.2.2. Supply Side Analysis

        5.3. Key Market Indicators

        5.4. Porter’s Five Forces Analysis

        5.5. Value Chain Analysis

        5.6. Industry SWOT Analysis

        5.7. COVID-19 Impact Analysis

        5.8. Global Writing Instruments Market Analysis and Forecast, 2017 - 2031

            5.8.1. Market Value Projection (US$ Bn)

            5.8.2. Market Volume Projection (Thousand Units)

    6. Global Writing Instruments Market Analysis and Forecast, by Type

        6.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

            6.1.1. Pens

                6.1.1.1. Fountain Pens

                6.1.1.2. Roller Ball Pens

                6.1.1.3. Ball Point Pens

                6.1.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

            6.1.2. Pencils

                6.1.2.1. Graphite Pencils

                6.1.2.2. Mechanical Pencils

            6.1.3. Highlighters

            6.1.4. Others (Markers, etc.)

        6.2. Incremental Opportunity, by Type

    7. Global Writing Instruments Market Analysis and Forecast, by Price

        7.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

            7.1.1. Under US$ 5

            7.1.2. US$ 5 - US$ 10

            7.1.3. US$ 10 - US$ 20

            7.1.4. US$ 20 - US$ 50

            7.1.5. US$ 50 - US$ 100

            7.1.6. Above US$ 100

        7.2. Incremental Opportunity, by Price

    8. Global Writing Instruments Market Analysis and Forecast, by End-use

        8.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

            8.1.1. Residential

            8.1.2. Commercial

                8.1.2.1. Corporate Offices

                8.1.2.2. Educational Institutions

                8.1.2.3. Others (Design Studios, etc.)

        8.2. Incremental Opportunity, by End-use

    9. Global Writing Instruments Market Analysis and Forecast, by Distribution Channel

        9.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

            9.1.1. Online

                9.1.1.1. Company-owned Websites

                9.1.1.2. E-commerce Websites

            9.1.2. Offline

                9.1.2.1. Supermarkets/Hypermarkets

                9.1.2.2. Stationery Stores

                9.1.2.3. Departmental Stores

                9.1.2.4. Retail Stores

        9.2. Incremental Opportunity, by Distribution Channel

    10. Global Writing Instruments Market Analysis and Forecast, by Region

        10.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Region, 2017- 2031

            10.1.1. North America

            10.1.2. Europe

            10.1.3. Asia Pacific

            10.1.4. Middle East & Africa

            10.1.5. South America

        10.2. Incremental Opportunity, by Region

    11. North America Writing Instruments Market Analysis and Forecast

        11.1. Regional Snapshot

        11.2. Key Supplier Analysis

        11.3. Key Trends Analysis

            11.3.1. Supply side

            11.3.2. Demand Side

        11.4. Price Trend Analysis

            11.4.1. Weighted Average Selling Price (US$)

        11.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

            11.5.1. Pens

                11.5.1.1. Fountain Pens

                11.5.1.2. Roller Ball Pens

                11.5.1.3. Ball Point Pens

                11.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

            11.5.2. Pencils

                11.5.2.1. Graphite Pencils

                11.5.2.2. Mechanical Pencils

            11.5.3. Highlighters

            11.5.4. Others (Markers, etc.)

        11.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

            11.6.1. Under US$ 5

            11.6.2. US$ 5 - US$ 10

            11.6.3. US$ 10 - US$ 20

            11.6.4. US$ 20 - US$ 50

            11.6.5. US$ 50 - US$ 100

            11.6.6. Above US$ 100

        11.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

            11.7.1. Residential

            11.7.2. Commercial

                11.7.2.1. Corporate Offices

                11.7.2.2. Educational Institutions

                11.7.2.3. Others (Design Studios, etc.)

        11.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

            11.8.1. Online

                11.8.1.1. Company-owned Websites

                11.8.1.2. E-commerce Websites

            11.8.2. Offline

                11.8.2.1. Supermarkets/Hypermarkets

                11.8.2.2. Stationery Stores

                11.8.2.3. Departmental Stores

                11.8.2.4. Retail Stores

        11.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

            11.9.1. U.S.

            11.9.2. Canada

            11.9.3. Rest of North America

        11.10. Incremental Opportunity Analysis

    12. Europe Writing Instruments Market Analysis and Forecast

        12.1. Regional Snapshot

        12.2. Key Supplier Analysis

        12.3. Key Trends Analysis

            12.3.1. Supply side

            12.3.2. Demand Side

        12.4. Price Trend Analysis

            12.4.1. Weighted Average Selling Price (US$)

        12.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

            12.5.1. Pens

                12.5.1.1. Fountain Pens

                12.5.1.2. Roller Ball Pens

                12.5.1.3. Ball Point Pens

                12.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

            12.5.2. Pencils

                12.5.2.1. Graphite Pencils

                12.5.2.2. Mechanical Pencils

            12.5.3. Highlighters

            12.5.4. Others (Markers, etc.)

        12.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

            12.6.1. Under US$ 5

            12.6.2. US$ 5 - US$ 10

            12.6.3. US$ 10 - US$ 20

            12.6.4. US$ 20 - US$ 50

            12.6.5. US$ 50 - US$ 100

            12.6.6. Above US$ 100

        12.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

            12.7.1. Residential

            12.7.2. Commercial

                12.7.2.1. Corporate Offices

                12.7.2.2. Educational Institutions

                12.7.2.3. Others (Design Studios, etc.)

        12.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

            12.8.1. Online

                12.8.1.1. Company-owned Websites

                12.8.1.2. E-commerce Websites

            12.8.2. Offline

                12.8.2.1. Supermarkets/Hypermarkets

                12.8.2.2. Stationery Stores

                12.8.2.3. Departmental Stores

                12.8.2.4. Retail Stores

        12.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

            12.9.1. U.K.

            12.9.2. Germany

            12.9.3. France

            12.9.4. Rest of Europe

        12.10. Incremental Opportunity Analysis

    13. Asia Pacific Writing Instruments Market Analysis and Forecast

        13.1. Regional Snapshot

        13.2. Key Supplier Analysis

        13.3. Key Trends Analysis

            13.3.1. Supply side

            13.3.2. Demand Side

        13.4. Price Trend Analysis

            13.4.1. Weighted Average Selling Price (US$)

        13.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

            13.5.1. Pens

                13.5.1.1. Fountain Pens

                13.5.1.2. Roller Ball Pens

                13.5.1.3. Ball Point Pens

                13.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

            13.5.2. Pencils

                13.5.2.1. Graphite Pencils

                13.5.2.2. Mechanical Pencils

            13.5.3. Highlighters

            13.5.4. Others (Markers, etc.)

        13.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

            13.6.1. Under US$ 5

            13.6.2. US$ 5 - US$ 10

            13.6.3. US$ 10 - US$ 20

            13.6.4. US$ 20 - US$ 50

            13.6.5. US$ 50 - US$ 100

            13.6.6. Above US$ 100

        13.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

            13.7.1. Residential

            13.7.2. Commercial

                13.7.2.1. Corporate Offices

                13.7.2.2. Educational Institutions

                13.7.2.3. Others (Design Studios, etc.)

        13.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

            13.8.1. Online

                13.8.1.1. Company-owned Websites

                13.8.1.2. E-commerce Websites

            13.8.2. Offline

                13.8.2.1. Supermarkets/Hypermarkets

                13.8.2.2. Stationery Stores

                13.8.2.3. Departmental Stores

                13.8.2.4. Retail Stores

        13.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

            13.9.1. China

            13.9.2. India

            13.9.3. Japan

            13.9.4. Rest of Asia Pacific

        13.10. Incremental Opportunity Analysis

    14. Middle East & Africa Writing Instruments Market Analysis and Forecast

        14.1. Regional Snapshot

        14.2. Key Supplier Analysis

        14.3. Key Trends Analysis

            14.3.1. Supply side

            14.3.2. Demand Side

        14.4. Price Trend Analysis

            14.4.1. Weighted Average Selling Price (US$)

        14.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

            14.5.1. Pens

                14.5.1.1. Fountain Pens

                14.5.1.2. Roller Ball Pens

                14.5.1.3. Ball Point Pens

                14.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

            14.5.2. Pencils

                14.5.2.1. Graphite Pencils

                14.5.2.2. Mechanical Pencils

            14.5.3. Highlighters

            14.5.4. Others (Markers, etc.)

        14.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

            14.6.1. Under US$ 5

            14.6.2. US$ 5 - US$ 10

            14.6.3. US$ 10 - US$ 20

            14.6.4. US$ 20 - US$ 50

            14.6.5. US$ 50 - US$ 100

            14.6.6. Above US$ 100

        14.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

            14.7.1. Residential

            14.7.2. Commercial

                14.7.2.1. Corporate Offices

                14.7.2.2. Educational Institutions

                14.7.2.3. Others (Design Studios, etc.)

        14.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

            14.8.1. Online

                14.8.1.1. Company-owned Websites

                14.8.1.2. E-commerce Websites

            14.8.2. Offline

                14.8.2.1. Supermarkets/Hypermarkets

                14.8.2.2. Stationery Stores

                14.8.2.3. Departmental Stores

                14.8.2.4. Retail Stores

        14.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

            14.9.1. GCC

            14.9.2. South Africa

            14.9.3. Rest of Middle East & Africa

        14.10. Incremental Opportunity Analysis

    15. South America Writing Instruments Market Analysis and Forecast

        15.1. Regional Snapshot

        15.2. Key Supplier Analysis

        15.3. Key Trends Analysis

            15.3.1. Supply side

            15.3.2. Demand Side

        15.4. Price Trend Analysis

            15.4.1. Weighted Average Selling Price (US$)

        15.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031

            15.5.1. Pens

                15.5.1.1. Fountain Pens

                15.5.1.2. Roller Ball Pens

                15.5.1.3. Ball Point Pens

                15.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)

            15.5.2. Pencils

                15.5.2.1. Graphite Pencils

                15.5.2.2. Mechanical Pencils

            15.5.3. Highlighters

            15.5.4. Others (Markers, etc.)

        15.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031

            15.6.1. Under US$ 5

            15.6.2. US$ 5 - US$ 10

            15.6.3. US$ 10 - US$ 20

            15.6.4. US$ 20 - US$ 50

            15.6.5. US$ 50 - US$ 100

            15.6.6. Above US$ 100

        15.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031

            15.7.1. Residential

            15.7.2. Commercial

                15.7.2.1. Corporate Offices

                15.7.2.2. Educational Institutions

                15.7.2.3. Others (Design Studios, etc.)

        15.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031

            15.8.1. Online

                15.8.1.1. Company-owned Websites

                15.8.1.2. E-commerce Websites

            15.8.2. Offline

                15.8.2.1. Supermarkets/Hypermarkets

                15.8.2.2. Stationery Stores

                15.8.2.3. Departmental Stores

                15.8.2.4. Retail Stores

        15.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031

            15.9.1. Brazil

            15.9.2. Rest of South America

        15.10. Incremental Opportunity Analysis

    16. Competition Landscape

        16.1. Competition Dashboard

        16.2. Market Share Analysis % (2022)

        16.3. Company Profiles [Company Overview, Product Portfolio, Financial Information, (Subject to Data Availability), Business Strategies / Recent Developments]

            16.3.1. Newell Brands

                16.3.1.1. Company Overview

                16.3.1.2. Product Portfolio

                16.3.1.3. Financial Information, (Subject to Data Availability)

                16.3.1.4. Business Strategies / Recent Developments

            16.3.2. PILOT Corporation

                16.3.2.1. Company Overview

                16.3.2.2. Product Portfolio

                16.3.2.3. Financial Information, (Subject to Data Availability)

                16.3.2.4. Business Strategies / Recent Developments

            16.3.3. Faber-Castell

                16.3.3.1. Company Overview

                16.3.3.2. Product Portfolio

                16.3.3.3. Financial Information, (Subject to Data Availability)

                16.3.3.4. Business Strategies / Recent Developments

            16.3.4. BIC®

                16.3.4.1. Company Overview

                16.3.4.2. Product Portfolio

                16.3.4.3. Financial Information, (Subject to Data Availability)

                16.3.4.4. Business Strategies / Recent Developments

            16.3.5. Montblanc

                16.3.5.1. Company Overview

                16.3.5.2. Product Portfolio

                16.3.5.3. Financial Information, (Subject to Data Availability)

                16.3.5.4. Business Strategies / Recent Developments

            16.3.6. Lamy Inc.

                16.3.6.1. Company Overview

                16.3.6.2. Product Portfolio

                16.3.6.3. Financial Information, (Subject to Data Availability)

                16.3.6.4. Business Strategies / Recent Developments

            16.3.7. Pelikan Group GmbH

                16.3.7.1. Company Overview

                16.3.7.2. Product Portfolio

                16.3.7.3. Financial Information, (Subject to Data Availability)

                16.3.7.4. Business Strategies / Recent Developments

            16.3.8. MITSUBISHI PENCILS CO.,LTD.

                16.3.8.1. Company Overview

                16.3.8.2. Product Portfolio

                16.3.8.3. Financial Information, (Subject to Data Availability)

                16.3.8.4. Business Strategies / Recent Developments

            16.3.9. Pentel Co., Ltd.

                16.3.9.1. Company Overview

                16.3.9.2. Product Portfolio

                16.3.9.3. Financial Information, (Subject to Data Availability)

                16.3.9.4. Business Strategies / Recent Developments

            16.3.10. STAEDTLER Mars GmbH & Co. KG

                16.3.10.1. Company Overview

                16.3.10.2. Product Portfolio

                16.3.10.3. Financial Information, (Subject to Data Availability)

                16.3.10.4. Business Strategies / Recent Developments

    17. Go to Market Strategy

        17.1. Identification of Potential Market Spaces

        17.2. Understanding the Buying Process of the Customers

        17.3. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Global Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

    Table 2: Global Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

    Table 3: Global Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

    Table 4: Global Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

    Table 5: Global Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

    Table 6: Global Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

    Table 7: Global Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

    Table 8: Global Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

    Table 9: Global Writing Instruments Market Value(US$ Bn), By Region, 2017 - 2031

    Table 10: Global Writing Instruments Market Volume(Thousand Units), By Region, 2017 - 2031

    Table 11: North America Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

    Table 12: North America Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

    Table 13: North America Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

    Table 14: North America Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

    Table 15: North America Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

    Table 16: North America Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

    Table 17: North America Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

    Table 18: North America Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

    Table 19: North America Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

    Table 20: North America Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

    Table 21: Europe Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

    Table 22: Europe Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

    Table 23: Europe Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

    Table 24: Europe Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

    Table 25: Europe Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

    Table 26: Europe Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

    Table 27: Europe Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

    Table 28: Europe Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

    Table 29: Europe Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

    Table 30: Europe Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

    Table 31: Asia Pacific Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

    Table 32: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

    Table 33: Asia Pacific Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

    Table 34: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

    Table 35: Asia Pacific Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

    Table 36: Asia Pacific Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

    Table 37: Asia Pacific Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

    Table 38: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

    Table 39: Asia Pacific Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

    Table 40: Asia Pacific Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

    Table 41: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

    Table 42: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

    Table 43: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

    Table 44: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

    Table 45: Middle East & Africa Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

    Table 46: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

    Table 47: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

    Table 48: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

    Table 49: Middle East & Africa Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

    Table 50: Middle East & Africa Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

    Table 51: South America Writing Instruments Market Value(US$ Bn), By Type, 2017 - 2031

    Table 52: South America Writing Instruments Market Volume(Thousand Units), By Type, 2017 - 2031

    Table 53: South America Writing Instruments Market Value(US$ Bn), By Price, 2017 - 2031

    Table 54: South America Writing Instruments Market Volume(Thousand Units), By Price, 2017 - 2031

    Table 55: South America Writing Instruments Market Value(US$ Bn), By End-use, 2017 - 2031

    Table 56: South America Writing Instruments Market Volume(Thousand Units), By End-use, 2017 - 2031

    Table 57: South America Writing Instruments Market Value(US$ Bn), By Distribution Channel, 2017 - 2031

    Table 58: South America Writing Instruments Market Volume(Thousand Units), By Distribution Channel, 2017 - 2031

    Table 59: South America Writing Instruments Market Value(US$ Bn), By Country, 2017 - 2031

    Table 60: South America Writing Instruments Market Volume(Thousand Units), By Country, 2017 - 2031

    List of Figures

    Figure 1: Global Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

    Figure 2: Global Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

    Figure 3: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

    Figure 4: Global Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

    Figure 5: Global Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

    Figure 6: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

    Figure 7: Global Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

    Figure 8: Global Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

    Figure 9: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

    Figure 10: Global Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 11: Global Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

    Figure 12: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 13: Global Writing Instruments Market Value (US$ Bn), By Region, 2017 - 2031

    Figure 14: Global Writing Instruments Market Volume (Thousand Units), By Region, 2017 - 2031

    Figure 15: Global Writing Instruments Market Incremental Opportunity (US$ Bn), By Region, 2017 - 2031

    Figure 16: North America Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

    Figure 17: North America Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

    Figure 18: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

    Figure 19: North America Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

    Figure 20: North America Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

    Figure 21: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

    Figure 22: North America Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

    Figure 23: North America Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

    Figure 24: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

    Figure 25: North America Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 26: North America Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

    Figure 27: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 28: North America Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

    Figure 29: North America Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

    Figure 30: North America Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

    Figure 31: Europe Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

    Figure 32: Europe Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

    Figure 33: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

    Figure 34: Europe Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

    Figure 35: Europe Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

    Figure 36: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

    Figure 37: Europe Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

    Figure 38: Europe Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

    Figure 39: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

    Figure 40: Europe Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 41: Europe Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

    Figure 42: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 43: Europe Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

    Figure 44: Europe Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

    Figure 45: Europe Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

    Figure 46: Asia Pacific Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

    Figure 47: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

    Figure 48: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

    Figure 49: Asia Pacific Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

    Figure 50: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

    Figure 51: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

    Figure 52: Asia Pacific Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

    Figure 53: Asia Pacific Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

    Figure 54: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

    Figure 55: Asia Pacific Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 56: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

    Figure 57: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 58: Asia Pacific Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

    Figure 59: Asia Pacific Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

    Figure 60: Asia Pacific Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

    Figure 61: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

    Figure 62: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

    Figure 63: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

    Figure 64: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

    Figure 65: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

    Figure 66: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

    Figure 67: Middle East & Africa Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

    Figure 68: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

    Figure 69: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

    Figure 70: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 71: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

    Figure 72: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 73: Middle East & Africa Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

    Figure 74: Middle East & Africa Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

    Figure 75: Middle East & Africa Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

    Figure 76: South America Writing Instruments Market Value (US$ Bn), By Type, 2017 - 2031

    Figure 77: South America Writing Instruments Market Volume (Thousand Units), By Type, 2017 - 2031

    Figure 78: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Type, 2017 - 2031

    Figure 79: South America Writing Instruments Market Value (US$ Bn), By Price, 2017 - 2031

    Figure 80: South America Writing Instruments Market Volume (Thousand Units), By Price, 2017 - 2031

    Figure 81: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Price, 2017 - 2031

    Figure 82: South America Writing Instruments Market Value (US$ Bn), By End-use, 2017 - 2031

    Figure 83: South America Writing Instruments Market Volume (Thousand Units), By End-use, 2017 - 2031

    Figure 84: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By End-use, 2017 - 2031

    Figure 85: South America Writing Instruments Market Value (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 86: South America Writing Instruments Market Volume (Thousand Units), By Distribution Channel, 2017 - 2031

    Figure 87: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Distribution Channel, 2017 - 2031

    Figure 88: South America Writing Instruments Market Value (US$ Bn), By Country, 2017 - 2031

    Figure 89: South America Writing Instruments Market Volume (Thousand Units), By Country, 2017 - 2031

    Figure 90: South America Writing Instruments Market Incremental Opportunity (US$ Bn), By Country, 2017 - 2031

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