Changing consumer preferences and regulatory framework are two important factors that continue to influence the growth trajectory of the food & beverages sector worldwide. Wheat flour is one of the most important core ingredients that is increasingly being used across the food sector in the U.S. The significant rise in the number of millennial population coupled with innovative ways to use wheat flour as an ingredient has led to a considerable rise in the demand for wheat flour in the U.S.– a factor that is expected to drive the U.S. wheat flour market during the forecast period.
Rise in the number of health-conscious consumers and increase in awareness pertaining to the benefits of wheat flour are other primary factors that are likely to aid the growth of the U.S. wheat flour market during the assessment period. Moreover, conventional wheat flour products have witnessed a drastic change from white-pan bread to a range of breads in the U.S. due to which, wheat flour is being utilized in a number of ways. Furthermore, a shift from bread products to non-bread products, including ‘tortillas’ is another major trend that is gaining momentum in the U.S.
In addition, several players involved in the current U.S. wheat flour market are increasingly focusing on wheat breeding and quality evaluation to gain a competitive edge in the current market landscape. The rise of the digital age has provided wheat flour manufacturers in the U.S. to advertise their products on online platforms due to which, sales of wheat flour in the U.S. have witnessed consistent growth. At the back of these factors, along with the entry of online distribution channels, the global U.S. wheat flour market is expected to reach the US$ 27 Bn mark by the end of 2030.
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Due to increasing nutritional deficit, a number of countries around the world, such as the U.S., are increasingly focusing on the fortification of flour with minerals and vitamins and including the same in preventive healthcare programs. The increasing demand for fortified flour across various states of the U.S. is expected to boost the overall growth of the U.S. wheat flour market during the assessment period. A number of mills around the country has integrated fortification processes to improve the nutrition content in their product. In addition, as the U.S. Government is increasingly focusing on improving public health, wheat flour fortification has gained notable popularity in recent years and the trend is set to continue during the forecast period. In addition, wheat flour fortification is a cost-efficient technique to prevent nutritional deficiencies, especially in younger population.
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Players operating in the U.S. wheat flour market landscape are increasingly focusing on expanding their market presence by launching niche wheat flour products to gain a competitive edge in the current market ecosystem. Furthermore, a number of companies are focusing on catering to the increasing demand for gluten-free and organic what flour. For instance, in March 2019, Miller Milling Co., one of the leading what flour millers in the U.S., announced that the company is set to tap into opportunities in the organic what flour segment.
In December 2019, Arcadia Biosciences announced the launch of a limited release reduced gluten non-GMO wheat flour that consists nearly 65% less gluten than conventional wheat flour. While expanding the product portfolio is expected to remain one of the key growth strategies adopted by top tier players involved in the U.S. wheat flour market, market players are also anticipated to focus on research and development, product packaging, and consumer transparency to remain competitive.
The onset of the COVID-19 pandemic has compelled major players operating in the current U.S. wheat flour market to focus on increasing sales via online platforms. The significant rise in the number of COVID-19 cases across the U.S. coupled with the volatile political situation in the country resulted in a considerable drop in the sales of wheat flour in retail stores. Furthermore, stringent lockdown in the wake of the increasing number of cases led to a shift in consumer purchasing behavior due to which, online sales witnessed a spike.
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Analysts’ Viewpoint
The U.S. wheat flour market is slated to expand at a sluggish CAGR of 1.9% during the forecast period. Increase in demand for gluten-free wheat flour, surge in the demand for organic products, and rise in consumer awareness pertaining to the benefits of fortified wheat flour are some of major factors that are likely to contribute to the growth of the U.S. wheat flour market during the assessment period. Market players should focus on pricing strategies and expanding their market share by launching wheat flour products to gain an advantage in the current market landscape.
U.S. Wheat Flour Market: Overview
U.S. Wheat Flour: Market Frontrunners
U.S. Wheat Flour Market: Trends
U.S. Wheat Flour Market: Players
U.S. Wheat Flour Market – Segmentation
TMR’s study on the U.S. wheat flour market offers information divided into important segments-nature, end use, application, and distribution channel. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.
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Wheat Flour Market reached US$ 22.5 Bn in 2020
Wheat Flour Market is projected to reach US$ 27 Bn by the end of 2030
Wheat Flour Market is expected to grow at a CAGR of 1.9% during 2020-2030
Increasing demand for fortified flour across various states of the U.S. expected to drive Wheat Flour Market
Key vendors in the Wheat Flour Market are Archer Daniels Midland Company, Ardent Mills, LLC ,General Mills Inc ,King Arthur Flour Company
1. Executive Summary
1.1. U.S. Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Key Success Factors
4.1. Product Adoption / Usage Analysis
4.2. Product USPs / Features
4.3. Strategic Promotional Strategies
5. U.S. Wheat Flour Demand (in Value or Size in US$ Mn) Analysis 2015–2019 and Forecast, 2020–2030
5.1. Historical Market Volume (Tons) & Value (US$ Mn) Analysis, 2015–2019
5.2. Current and Future Market Volume (Tons) & Value (US$ Mn) Projections, 2020–2030
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
6. U.S. Wheat Flour - Pricing Analysis
6.1. Regional Pricing Analysis By Nature
6.2. Pricing Break-up
6.2.1. Manufacturer Level Pricing
6.2.2. Distributor Level Pricing
6.3. U.S. Average Pricing Analysis Benchmark
7. Market Background
7.1. Macro-Economic Factors
7.1.1. U.S. GDP Growth Outlook
7.1.2. U.S. Industry Value Added
7.1.3. U.S. Urbanization Growth Outlook
7.1.4. U.S. Food Security Index Outlook
7.1.5. U.S. Rank – Ease of Doing Business
7.1.6. U.S. Rank – Trading Across Borders
7.2. COVID-19 Impact on the Economy
7.2.1. The Impact of COVID-19 on Consumption and Economic Activity
7.2.2. Global Economic Growth – G10 Countries
7.2.3. Expected Effect of Pandemic on Economic Growth Rate
7.2.4. Economic Growth of Key Countries
7.3. COVID-19 Impact on Wheat Flour Market
7.3.1. Impact on Frankincense Value Chain
7.3.2. Impact of COVID-19 on 2020 Food Trends
7.3.3. Supply Chain Impact on Food Ingredients from the Coronavirus Pandemic
7.4. U.S. Food & Beverage Industry Outlook
7.5. Production Analysis of Wheat Flour
7.5.1. Top 20 Wheat Producing Countries, By Volume (Tons), 2018
7.5.2. Harvested Area of Wheat (Hectare) by Top 20 Countries, 2018
7.5.3. Wheat Production in U.S. from past 10 Years, (Tons)
7.5.4. Harvested Area of Wheat (Hectare) in U.S. from past 10 Years
7.6. Export Trade Analysis of Wheat Flour by Top 20 Countries
7.7. Import Trade Analysis of Wheat Flour by Top 20 Countries
7.8. U.S. Trade Analysis of Wheat Flour
7.8.1. Wheat Export Value in U.S. from past 10 Years, (US$ ‘000)
7.8.2. Wheat Export Volume in U.S. from past 10 Years, (Tons)
7.8.3. Wheat Import Value in U.S. from past 10 Years, (US$ ‘000)
7.8.4. Wheat Import Volume in U.S. from past 10 Years, (Tons)
7.9. Per-Capita Consumption of Wheat Flour in U.S.
7.10. Global Organic Agriculture Land Outlook
7.11. Plant-based Food Industry – Driving Forces
7.12. Sustainable Agriculture
7.13. Global Consumer Products Outlook
7.14. Sustainable Development Goals
7.15. The Future of Food
7.16. Value Chain Analysis
7.17. Key Certification
7.18. Key Regulations
7.19. Market Dynamics
7.19.1. Drivers
7.19.2. Restraints
7.19.3. Opportunity Analysis
7.20. Forecast Factors - Relevance & Impact
8. U.S. Wheat Flour Analysis 2015–2019 and Forecast 2020–2030, By Nature
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) and Volume Analysis By Nature, 2015–2019
8.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Nature, 2020–2030
8.3.1. Organic
8.3.2. Conventional
8.4. Market Attractiveness Analysis By Nature
9. U.S. Wheat Flour Analysis 2015–2019 and Forecast 2020–2030, By End Use
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) and Volume Analysis By End Use, 2015–2019
9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End Use, 2020–2030
9.3.1. Household/Retail
9.3.2. Commercial
9.3.2.1. HoReCa
9.3.2.2. Institutional Catering & Food Service
9.3.2.3. Food Manufacturers
9.4. Market Attractiveness Analysis By End Use
10. U.S. Wheat Flour Analysis 2015–2019 and Forecast 2020–2030, By Application
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) and Volume Analysis By Application, 2015–2019
10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Application, 2020–2030
10.3.1. Bakery Products
10.3.1.1. Bread
10.3.1.2. Cakes
10.3.1.3. Muffins
10.3.1.4. Pastries
10.3.1.5. Pancakes
10.3.1.6. Others
10.3.2. Snacks & Convenience Food
10.3.3. Noodles & Pasta
10.3.4. Others
10.4. Market Attractiveness Analysis By Application
11. U.S. Wheat Flour Analysis 2015–2019 and Forecast 2020–2030, By Distribution Channel
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume Analysis By Distribution Channel, 2015–2019
11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Distribution Channel, 2020–2030
11.3.1. Business to Business
11.3.2. Business to Consumer
11.3.2.1. Hypermarkets/Supermarkets
11.3.2.2. Convenience Stores
11.3.2.3. Online Retail
11.3.2.4. Other Retail Stores
11.4. Market Attractiveness Analysis By Distribution Channel
12. Market Structure Analysis
12.1. Market Analysis By Tier of Companies
12.2. Market Concentration
12.3. Market Presence Analysis
13. Competition Analysis
13.1. Competition Dashboard
13.2. Competition Benchmarking
13.3. Competition Deep Dive
13.3.1. Archer Daniels Midland Company
13.3.1.1. Overview
13.3.1.2. Product Portfolio
13.3.1.3. Production Footprint
13.3.1.4. Sales Footprint
13.3.1.5. Strategy Overview
13.3.2. Ardent Mills, LLC
13.3.2.1. Overview
13.3.2.2. Product Portfolio
13.3.2.3. Production Footprint
13.3.2.4. Sales Footprint
13.3.2.5. Strategy Overview
13.3.3. General Mills, Inc
13.3.3.1. Overview
13.3.3.2. Product Portfolio
13.3.3.3. Production Footprint
13.3.3.4. Sales Footprint
13.3.3.5. Strategy Overview
13.3.4. King Arthur Flour Co.
13.3.4.1. Overview
13.3.4.2. Product Portfolio
13.3.4.3. Production Footprint
13.3.4.4. Sales Footprint
13.3.4.5. Strategy Overview
13.3.5. Grain Craft
13.3.5.1. Overview
13.3.5.2. Product Portfolio
13.3.5.3. Production Footprint
13.3.5.4. Sales Footprint
13.3.5.5. Strategy Overview
13.3.6. North Dakota Mill
13.3.6.1. Overview
13.3.6.2. Product Portfolio
13.3.6.3. Production Footprint
13.3.6.4. Sales Footprint
13.3.6.5. Strategy Overview
13.3.7. Bob’s Red Mill Natural Foods
13.3.7.1. Overview
13.3.7.2. Product Portfolio
13.3.7.3. Production Footprint
13.3.7.4. Sales Footprint
13.3.7.5. Strategy Overview
13.3.8. Italgrani USA
13.3.8.1. Overview
13.3.8.2. Product Portfolio
13.3.8.3. Production Footprint
13.3.8.4. Sales Footprint
13.3.8.5. Strategy Overview
13.3.9. Miller Milling
13.3.9.1. Overview
13.3.9.2. Product Portfolio
13.3.9.3. Production Footprint
13.3.9.4. Sales Footprint
13.3.9.5. Strategy Overview
13.3.10. Minot Milling
13.3.10.1. Overview
13.3.10.2. Product Portfolio
13.3.10.3. Production Footprint
13.3.10.4. Sales Footprint
13.3.10.5. Strategy Overview
13.3.11. Great River Organic Milling
13.3.11.1. Overview
13.3.11.2. Product Portfolio
13.3.11.3. Production Footprint
13.3.11.4. Sales Footprint
13.3.11.5. Strategy Overview
13.3.12. Heartland Mill Inc.
13.3.12.1. Overview
13.3.12.2. Product Portfolio
13.3.12.3. Production Footprint
13.3.12.4. Sales Footprint
13.3.12.5. Strategy Overview
13.3.13. Grain Millers, Inc.
13.3.13.1. Overview
13.3.13.2. Product Portfolio
13.3.13.3. Production Footprint
13.3.13.4. Sales Footprint
13.3.13.5. Strategy Overview
13.3.14. Arrowhead Mills
13.3.14.1. Overview
13.3.14.2. Product Portfolio
13.3.14.3. Production Footprint
13.3.14.4. Sales Footprint
13.3.14.5. Strategy Overview
13.3.15. Natural Way Mills
13.3.15.1. Overview
13.3.15.2. Product Portfolio
13.3.15.3. Production Footprint
13.3.15.4. Sales Footprint
13.3.15.5. Strategy Overview
13.3.16. Lindley Mills, Inc.
13.3.16.1. Overview
13.3.16.2. Product Portfolio
13.3.16.3. Production Footprint
13.3.16.4. Sales Footprint
13.3.16.5. Strategy Overview
13.3.17. Essential Eating Sprouted Flour & Foods, LLC.
13.3.17.1. Overview
13.3.17.2. Product Portfolio
13.3.17.3. Production Footprint
13.3.17.4. Sales Footprint
13.3.17.5. Strategy Overview
13.3.18. Sunrise Flour Mill
13.3.18.1. Overview
13.3.18.2. Product Portfolio
13.3.18.3. Production Footprint
13.3.18.4. Sales Footprint
13.3.18.5. Strategy Overview
13.3.19. King Flour
13.3.19.1. Overview
13.3.19.2. Product Portfolio
13.3.19.3. Production Footprint
13.3.19.4. Sales Footprint
13.3.19.5. Strategy Overview
13.3.20. Knappen Milling
13.3.20.1. Overview
13.3.20.2. Product Portfolio
13.3.20.3. Production Footprint
13.3.20.4. Sales Footprint
13.3.20.5. Strategy Overview
14. Assumptions and Acronyms Used
15. Research Methodology
List of Tables
Table 01: U.S. Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Nature, 2015-2030
Table 02: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis and Forecast by Nature, 2015-2030
Table 03: U.S. Wheat Flour Market Value (US$ Mn) Analysis and Forecast by End Use, 2015-2030
Table 04: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis and Forecast by End Use, 2015-2030
Table 05: U.S. Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Commercial Segment, 2015-2030
Table 06: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis and Forecast by Commercial Segment, 2015-2030
Table 07: Global Sweet Potato Fry Market Value (US$ Mn) Analysis and Forecast by Application, 2015-2030
Table 08: Global Sweet Potato Fry Market Volume ('000 '000 Tons) Analysis and Forecast by Application, 2015-2030
Table 09: Global Sweet Potato Fry Market Value (US$ Mn) Analysis and Forecast by Bakery Products Segment, 2015-2030
Table 10: Global Sweet Potato Fry Market Volume ('000 '000 '000 Tons) Analysis and Forecast by Bakery Products Segment, 2015-2030
Table 11: U.S. Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2015-2030
Table 12: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis and Forecast by Distribution Channel, 2015-2030
Table 13: U.S. Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Business to Consumer Segment, 2015-2030
Table 14: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis and Forecast by Business to Consumer Segment, 2015-2030
List of Figures
Figure 01: U.S. Wheat Flour Market Value (US$ Mn) Forecast, 2020–2030
Figure 02: U.S. Wheat Flour Market Volume ('000 Tons) Forecast, 2020–2030
Figure 03: U.S. Wheat Flour Market Value Share Analysis by Nature, 2020 E
Figure 04: U.S. Wheat Flour Market Y-o-Y Growth Rate by Nature, 2020-2030
Figure 05: U.S. Wheat Flour Market Value (US$ Mn) Analysis & Forecast by Nature, 2020–2030
Figure 06: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis & Forecast by Nature, 2020–2030
Figure 07: U.S. Wheat Flour Market Value Share Analysis by End Use, 2020 E
Figure 08: U.S. Wheat Flour Market Y-o-Y Growth Rate by End Use, 2020-2030
Figure 09: U.S. Wheat Flour Market Value (US$ Mn) Analysis & Forecast by End Use, 2020–2030
Figure 10: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis & Forecast by End Use, 2020–2030
Figure 11: U.S. Wheat Flour Market Value Share Analysis by Application, 2020 E
Figure 12: U.S. Wheat Flour Market Y-o-Y Growth Rate by Application, 2020-2030
Figure 13: U.S. Wheat Flour Market Value (US$ Mn) Analysis & Forecast by Application, 2020–2030
Figure 14: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis & Forecast by Application, 2020–2030
Figure 15: U.S. Wheat Flour Market Value Share Analysis by Distribution Channel, 2020 E
Figure 16: U.S. Wheat Flour Market Y-o-Y Growth Rate by Distribution Channel, 2020-2030
Figure 17: U.S. Wheat Flour Market Value (US$ Mn) Analysis & Forecast by Distribution Channel, 2020–2030
Figure 18: U.S. Wheat Flour Market Volume ('000 '000 Tons) Analysis & Forecast by Distribution Channel, 2020–2030
Figure 19: U.S. Wheat Flour Market Attractiveness Analysis by Nature, 2020-2030
Figure 20: U.S. Wheat Flour Market Attractiveness Analysis by End Use, 2020-2030
Figure 21: U.S. Wheat Flour Market Attractiveness Analysis by Application, 2020-2030
Figure 22: U.S. Wheat Flour Market Attractiveness Analysis by Distribution Channel, 2020-2030
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Wheat Flour Market
