Rise in the geriatric population, increased demand for nutritional supplements, growing awareness regarding health and wellness, and enhanced bioavailability of liposomal supplements are driving the liposomal vitamins and minerals market growth.
Liposomal vitamins and minerals are nutrients encapsulated within tiny spherical vesicles made from phospholipids called liposomes, which are make up cell membranes. Compared to conventional supplements, liposomal administration increases the bioavailability of vitamins and minerals, which means that the body can absorb and use them more efficiently.
Various types of liposomal vitamin and mineral supplements are commercially available in the market in the form of liposomal vitamin C, vitamin D, vitamin B12, zinc, iron, among others.
Furthermore, the surge in collaborations and partnerships between healthcare entities and supermarket channels, aimed at improving the adoption of liposomal supplements, contributes significantly to U.S. liposomal vitamins and minerals market expansion.
Modern delivery technology used in liposomal supplements enables the body to absorb more of the nutrients in a product. Water-soluble vitamins and minerals are combined with microscopic healthy fat particles composed of phospholipids in liposomal encapsulation technology.
The membranes encircling every cell in our body are composed of phospholipids. The cell membranes are responsible for permitting or preventing the absorption of a substance or nutrient within the cell. Liposomes are tiny fat particles with phospholipid molecules forming their membrane.
Owing to their hollow form and double coating of phospholipids, liposomes are efficient transporters of nutrients and medications that reach cells and the bloodstream. Further, liposomes also protect the nutrients from degradation in the digestive tract due to which the nutrient molecule reaches the intestines, where they enter the bloodstream.
It is worth highlighting that several companies engaged in offering liposomal vitamins and minerals are based in the U.S. These supplements are essential for improving overall health and quality of life.
Over the past few years, the adoption of liposomal vitamins and minerals has increased remarkably due to increased consumer awareness and enhanced focus on health and wellness of individuals. Further, several liposomal supplement product launches have significantly attributed to its adoption surge.
| Attribute | Detail |
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| Drivers |
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Improvements in liposome formulation have resulted in increased stability and encapsulation effectiveness. To create liposomes that are more reliable and efficient, processes like micro fluidization, reverse-phase evaporation, and thin-film hydration have been improved.
The development of liposome technology has made it feasible to provide nutrients on a targeted basis to certain cells or tissues. Efficacy of vitamins, minerals, and the other supplements can thus be boosted by them precisely where they are needed.
Further, nano-liposomes have been formed as the result of combining liposomal supplements with nanotechnology. As these liposomes are smaller, they can enter deeper into tissues and cells and supply nutrients more effectively.
Recent advancements have led to the creation of smart liposomes that can respond to specific stimuli such as pH changes or temperature. This allows for controlled release of the encapsulated nutrients, improving their absorption and utilization.
The ongoing trend implies growing awareness amongst the end-consumers regarding nutritional deficiency. This, in turn, asks for need to make up for the same deficiency through intake of dietary supplements by additional means.
The cultivation process often comes with an excessive spraying of chemical insecticides and pesticides in majority of fruits and vegetables. Moreover, the quality of soil is getting degraded owing to rampant deforestation.
National Geography has stated that there is an appropriate evidence that proves that in today’s world daily edible items are deficient in protein, phosphorus, calcium, and vitamin C in comparison with the food products that were produced 10 years ago. The individuals are thus compelled to look for additional or secondary measures to compensate for the loss of nutrients.
As per a recent report published by the CDC, almost 13% of adults in the U.S. consumed four or a higher number of dietary supplements in a month.
Increase in consumption of dietary supplements is thus catalyzing the U.S. liposomal vitamins and minerals market growth.
The U.S. liposomal vitamins and minerals market segmentation based on product type includes vitamins, minerals, collagen, glutathione, curcumin, melatonin and others.
Vitamins currently hold a significant market share in the U.S. liposomal vitamins and minerals market. Liposomal vitamins have improved absorption and bioavailability, leading to its growing in popularity in the U.S. Vitamins can be better absorbed into the bloodstream and shielded from breakdown in the digestive system by using liposomal technology to encapsulate the nutrients in small lipid vesicles.
Traditional vitamin C supplements have a lower absorption rate, with only about 14-30% being absorbed by the body, while liposomal vitamin C has been studied to have much higher absorption rates.
Further, it is worth noting that of all the types of vitamin supplements available commercially in the U.S., liposomal vitamin C supplements have garnered the most popularity.
According to the U.S. liposomal vitamins and minerals industry report, the market is classified into capsules, softgels, liquids, gummies, and others on the basis of formulation. The liquid formulation segment dominates the market.
The liquid segment accounts for the largest revenue share owing to ease of ingestion of liquids as compared to capsules or tablets. Liquid formulations are ideal for children, older adults, and those with difficulty in swallowing. Further, liquid supplements allow for flexible dosing, which can be particularly useful for adjusting the amount based on individual needs.
The U.S. liposomal vitamins and minerals market segmentation based on distribution channel includes online and offline.
The offline segment accounts for the largest revenue share as majority of supplements are sold through supermarkets. This can be attributed to the fact that customers receive a more personalized experience when they purchase offline since they can ask questions and receive prompt responses from friendly employees.
As liposomal vitamins and minerals providers are constantly innovating to improve product capabilities, innovative products are being introduced for better efficacy.
Codeage LLC, ActiNovo, Life Cykel Labs LLC, Goldman Laboratories LTD, LivOn Labs, Core Med Science, Quicksilver Scientific, Inc., Nutra Biogenesis, DaVinci Laboratories, KAL Vitamins, California Gold Nutrition, CYMBIOTIKA LLC, and BodyBio are the prominent liposomal vitamins and mineral market players.
| Attribute | Detail |
|---|---|
| Size in 2023 | US$ 122.9 Mn |
| Forecast Value in 2034 | More than US$ 271.8 Mn |
| CAGR | 7.6% |
| Forecast Period | 2024-2034 |
| Historical Data Available for | 2020-2023 |
| Quantitative Units | US$ Mn for Value |
| Market Analysis | It includes segment analysis. Moreover, qualitative analysis includes drivers, restraints, opportunities, key trends, value chain analysis, and key trend analysis. |
| Competition Landscape |
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| Format | Electronic (PDF) + Excel |
| Segmentation |
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| Regions Covered |
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| Companies Profiled |
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| Customization Scope | Available upon request |
| Pricing | Available upon request |
It was valued at US$ 122.9 Mn in 2023
It is projected to cross US$ 271.8 Mn by the end of 2034
Growing adoption of advanced liposomal technology and rise in awareness about dietary supplements are driving the U.S. liposomal vitamins and minerals market
The CAGR is anticipated to be 7.6% from 2024 to 2034
Codeage LLC, ActiNovo, Lifecykel Labs LLC, Goldman Laboratories LTD, LivOn Labs, Core Med Science, Quicksilver Scientific, Inc., Nutra Biogenesis, DaVinci Laboratories, KAL Vitamins, California Gold Nutrition, CYMBIOTIKA LLC, and BodyBio
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary : U.S. Liposomal Vitamins & Minerals Market
4. Market Overview
4.1. Introduction
4.1.1. Segment Definition
4.2. Overview
4.3. Market Dynamics
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Opportunities
4.4. U.S. Liposomal Vitamins & Minerals Market Analysis and Forecasts, 2020-2034
4.4.1. Market Revenue Projections (US$ Mn)
5. Market Outlook
5.1. Key Product/Brand Analysis in U.S.
5.2. Go-to-Market Strategy
5.3. Regulatory Scenario in U.S.
5.4. Value Chain Analysis
5.5. PESTLE Analysis
5.6. Consumer Behavior Analysis
5.7. Porter’s Five Force Analysis
6. U.S. Liposomal Vitamins & Minerals Market Analysis and Forecasts, By Product Type
6.1. Introduction & Definition
6.2. Key Findings / Developments
6.3. Market Value Forecast By Product Type, 2020-2034
6.3.1. Vitamins
6.3.1.1. Vitamin C
6.3.1.2. Vitamin B12
6.3.1.3. Vitamin E
6.3.1.4. Vitamin K
6.3.1.5. Vitamin A
6.3.1.6. Combinations
6.3.1.6.1. Vitamin - B Complex
6.3.1.6.2. Vitamin - D3 & K2
6.3.1.6.3. Other Combinations
6.3.2. Minerals
6.3.2.1. Iron (Fe)
6.3.2.2. Magnesium (Mg)
6.3.2.3. Zinc (Zn)
6.3.2.4. Others
6.3.3. Collagen
6.3.4. Glutathione
6.3.5. Curcumin
6.3.6. Melatonin
6.3.7. Others
6.4. Market Attractiveness By Product Type
7. U.S. Liposomal Vitamins & Minerals Market Analysis and Forecasts, By Formulation
7.1. Introduction & Definition
7.2. Key Findings / Developments
7.3. Market Value Forecast By Formulation, 2020-2034
7.3.1. Capsules
7.3.2. Softgels
7.3.3. Gummies
7.3.4. Liquids
7.3.5. Others
7.4. Market Attractiveness By Formulation
8. U.S. Liposomal Vitamins & Minerals Market Analysis and Forecasts, By Distribution Channel
8.1. Introduction & Definition
8.2. Key Findings / Developments
8.3. Market Value Forecast By Distribution Channel, 2020-2034
8.3.1. Online
8.3.1.1. Company Own Websites
8.3.1.2. Third Party Aggregators
8.3.2. Offline
8.3.2.1. Hypermarkets/Supermarkets
8.3.2.2. Retail Drug Stores
8.3.2.3. Others
8.4. Market Attractiveness By Distribution Channel
9. Competition Landscape
9.1. Market Player - Competition Matrix (By Tier and Size of companies)
9.2. Market Share Analysis By Company (2023)
9.3. Company Profiles
9.3.1. Codeage LLC
9.3.1.1. Company Overview
9.3.1.2. Financial Overview
9.3.1.3. Product Portfolio
9.3.1.4. Business Strategies
9.3.1.5. Recent Developments
9.3.2. ActiNovo
9.3.2.1. Company Overview
9.3.2.2. Financial Overview
9.3.2.3. Product Portfolio
9.3.2.4. Business Strategies
9.3.2.5. Recent Developments
9.3.3. Life Cykel Labs LLC
9.3.3.1. Company Overview
9.3.3.2. Financial Overview
9.3.3.3. Product Portfolio
9.3.3.4. Business Strategies
9.3.3.5. Recent Developments
9.3.4. Goldman Laboratories LTD
9.3.4.1. Company Overview
9.3.4.2. Financial Overview
9.3.4.3. Product Portfolio
9.3.4.4. Business Strategies
9.3.4.5. Recent Developments
9.3.5. LivOn Labs
9.3.5.1. Company Overview
9.3.5.2. Financial Overview
9.3.5.3. Product Portfolio
9.3.5.4. Business Strategies
9.3.5.5. Recent Developments
9.3.6. Core Med Science
9.3.6.1. Company Overview
9.3.6.2. Financial Overview
9.3.6.3. Product Portfolio
9.3.6.4. Business Strategies
9.3.6.5. Recent Developments
9.3.7. Quicksilver Scientific
9.3.7.1. Company Overview
9.3.7.2. Financial Overview
9.3.7.3. Product Portfolio
9.3.7.4. Business Strategies
9.3.7.5. Recent Developments
9.3.8. Nutra Biogenesis
9.3.8.1. Company Overview
9.3.8.2. Financial Overview
9.3.8.3. Product Portfolio
9.3.8.4. Business Strategies
9.3.8.5. Recent Developments
9.3.9. DaVinci Laboratories
9.3.9.1. Company Overview
9.3.9.2. Financial Overview
9.3.9.3. Product Portfolio
9.3.9.4. Business Strategies
9.3.9.5. Recent Developments
9.3.10. KAL Vitamins
9.3.10.1. Company Overview
9.3.10.2. Financial Overview
9.3.10.3. Product Portfolio
9.3.10.4. Business Strategies
9.3.10.5. Recent Developments
9.3.11. California Gold Nutrition
9.3.11.1. Company Overview
9.3.11.2. Financial Overview
9.3.11.3. Product Portfolio
9.3.11.4. Business Strategies
9.3.11.5. Recent Developments
9.3.12. Cymbiotika LLC
9.3.12.1. Company Overview
9.3.12.2. Financial Overview
9.3.12.3. Product Portfolio
9.3.12.4. Business Strategies
9.3.12.5. Recent Developments
9.3.13. BodyBio
9.3.13.1. Company Overview
9.3.13.2. Financial Overview
9.3.13.3. Product Portfolio
9.3.13.4. Business Strategies
9.3.13.5. Recent Developments
List of Tables
Table 01: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, by Product Type, 2020-2034
Table 02: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, by Vitamins, 2020-2034
Table 03: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, by Minerals, 2020-2034
Table 04: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, by Formulation, 2020-2034
Table 05: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, by Distribution Channel, 2020-2034
Table 06: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, by Online, 2020-2034
Table 07: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, by Offline, 2020-2034
List of Figures
Figure 01: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Forecast, 2020-2034
Figure 02: U.S. Liposomal Vitamins and Minerals Market Value Share, by Product Type, 2023
Figure 03: U.S. Liposomal Vitamins and Minerals Market Value Share, by Formulation, 2023
Figure 04: U.S. Liposomal Vitamins and Minerals Market Value Share, by Distribution Channel, 2023
Figure 05: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Share Analysis, by Product Type, 2023 and 2034
Figure 06: U.S. Liposomal Vitamins and Minerals Market Share Analysis, by Product Type, 2023
Figure 07: U.S. Liposomal Vitamins and Minerals Market Share Analysis, by Product Type, 2034
Figure 08: U.S. Liposomal Vitamins and Minerals Market Attractiveness Analysis, by Product Type, 2024-2034
Figure 09: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Vitamins, 2020-2034
Figure 10: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Vitamins, 2023 and 2034
Figure 11: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Minerals, 2020-2034
Figure 12: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Minerals, 2023 and 2034
Figure 13: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Collagen, 2020-2034
Figure 14: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Collagen, 2023 and 2034
Figure 15: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Glutathione, 2020-2034
Figure 16: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Glutathione, 2023 and 2034
Figure 17: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Curcumin, 2020-2034
Figure 18: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Curcumin, 2023 and 2034
Figure 19: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Melatonin, 2020-2034
Figure 20: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Melatonin, 2023 and 2034
Figure 21: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Others, 2020-2034
Figure 22: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Others, 2023 and 2034
Figure 23: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Share Analysis, by Formulation, 2023 and 2034
Figure 24: U.S. Liposomal Vitamins and Minerals Market Share Analysis, by Formulation, 2023
Figure 25: U.S. Liposomal Vitamins and Minerals Market Share Analysis, by Formulation, 2034
Figure 26: U.S. Liposomal Vitamins and Minerals Market Attractiveness Analysis, by Formulation, 2024-2034
Figure 27: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Capsules, 2020-2034
Figure 28: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Capsules, 2023 and 2034
Figure 29: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Softgels, 2020-2034
Figure 30: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Softgels, 2023 and 2034
Figure 31: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Liquids, 2020-2034
Figure 32: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Liquids, 2023 and 2034
Figure 33: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Gummies, 2020-2034
Figure 34: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Gummies, 2023 and 2034
Figure 35: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Others, 2020-2034
Figure 36: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Others, 2023 and 2034
Figure 37: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn) Share Analysis, by Distribution Channel, 2023 and 2034
Figure 38: U.S. Liposomal Vitamins and Minerals Market Share Analysis, by Distribution Channel, 2023
Figure 39: U.S. Liposomal Vitamins and Minerals Market Share Analysis, by Distribution Channel, 2034
Figure 40: U.S. Liposomal Vitamins and Minerals Market Attractiveness Analysis, by Distribution Channel, 2024-2034
Figure 41: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Online, 2020-2034
Figure 42: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Online, 2023 and 2034
Figure 43: U.S. Liposomal Vitamins and Minerals Market Value (US$ Mn), by Offline, 2020-2034
Figure 44: U.S. Liposomal Vitamins and Minerals Market Value Share Analysis, by Offline, 2023 and 2034
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