Surface Haptic Technology Market

Surface Haptic Technology Market (Component: Hardware and Software; and End-use Industry: Consumer Electronics, Retail, Automotive, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027

Power of Touch Defies Sight and Sound in Devices to Build Long-term Brand Affinity

Companies in the surface haptic technology market are tapping opportunities in retail and other domains, apart from consumer electronics and automobiles to expand their product portfolio. For instance, in June 2019, leading manufacturer of touchscreen monitors and displays Mimo Monitors, announced its collaboration with Tanvas, pioneers in surface haptics to launch the Mimo Vue with TanvasTouch at the InfoComm 2019 trade show.

Companies in the surface haptic technology market are integrating touchscreens with innovative surface haptics to develop programmable textures and feelings on flat and physical surfaces. Such displays are acquiring prominence in retail, digital signage, and conference rooms, among others. As such, the retail end-use industry segment of the surface haptic technology market is projected for exponential growth during the forecast period.

Manufacturers in the market for surface haptic technology are becoming aware that apart from sight and sound, the power of touch has promising opportunities for cultivating connection and creating immersion to build long-term brand affinity.

surface haptic technology market infographic

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Computer-aided Design Software Enhances Driver Safety in Luxury Cars

Surface haptic technology is helping companies to enrich the relationship of humans with machines by adding a sense of touch. Likewise, companies in the market for surface haptic technology are leveraging opportunities in the automotive landscape to expand their business horizons. As such, the automotive end-use industry segment is estimated for significant growth during the forecast period and is projected to account for a share of ~36% of the surface haptic technology market by 2027. Hence, R&D companies are using computer-aided design (CAD) software to improve haptic technology and enhance driver safety.

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Leading R&D companies are investing in CAD software to develop patented haptic processing units (HPUs). For instance, leading Paris-based R&D company Actronika uses Onshape-a computer-aided design software system, to connect HPUs with tiny vibrotactile motors and actuators to deploy high definition sensations. Companies in the surface haptic technology market are tapping opportunities in touch-sensitive technology for cars. For instance, popular luxury car Porsche Panamera is integrated with the haptic technology for its dashboard.

Next-gen Innovations in Consumer Electronics Create Stable Revenue Streams

The ever-increasing consumer electronics industry is undergoing a change with surface haptic technology. As such, consumer electronics end-use industry segment of the surface haptic technology market is estimated grow at a significant rate during the forecast period. Hence, manufacturers are focusing on smartphones, since the domain of consumer electronics is anticipated for aggressive growth during the forecast period.

Moreover, introduction of new mobile phone technologies, with the help of surface haptic technology, is expected to fuel innovation in the global market landscape. For instance, Hap2U, a haptic technology company in France, announced that the company has received the Innovation Awards Honoree ahead of the 2020 Consumer Electronics Show (CES).

Companies in the surface haptic technology market are participating in trade shows to strategically position their company on the global level. Thus, startups and emerging players should take insights from leading companies, since several consumer electronics companies showcase their next-gen innovations through trade shows.

Proliferation of Digital Environments in Electronic Devices Result in Innovative Materials

The surface haptic technology market is continuously growing with the presence of well-established players commanding a larger market share. Thus, emerging players are increasing efforts to innovate in material technologies for various haptics.

Both leading and emerging players are increasing R&D to understand the characteristics of biological touch sensors in electronic display of video monitors and loudspeakers. However, certain pitfalls in haptic engineering, such as difficulty in understanding general purpose tactile displays in consumer electronics, pose as a challenge for companies in the market for surface haptic technology. Hence, companies are gaining expertise in new material technologies such as organic electronic materials and carbon nanomaterials to enhance the general purpose tactile displays in consumer electronics.

Increasing integration of physical and digital environments acts as one of the major drivers for the surface haptic technology market. Growing uptake of smartphones and proliferation of augmented reality displays has fueled market growth. Companies are streamlining their production capabilities to experiment with techniques of chemically synthesizing and doping new materials to fine-tune touch-sensitive properties of electronic devices.

surface haptic technology market segmentation

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Analysts’ Viewpoint

The surface haptic technology market is projected to grow at a significant CAGR of ~18% during the forecast period. Companies are gaining success at winning consumers by integrating haptic technology with mobile apps to cater to user convenience.

Integration of physical and digital environments has triggered the proliferation of new technologies in smartphones, high definition televisions, and virtual reality displays. However, innovations in IT for sense of touch has not been entirely achieved by companies. Hence, manufacturers should increase R&D in new methods of design and fabrication of tactile displays that match the capabilities of biological sensing.

Surface Haptic Technology Market: Overview

  • According to Transparency Market Research’s latest research report on the global surface haptic technology market for the historical period of 20172018 and the forecast period of 20192027, increasing use of the surface haptic technology in the automotive industry to enhance driver safety and its high adoption across a large number of consumer electronics products, such as smartphones and smart TVs, are likely to augment the demand for this technology from 2019 to 2027
  • In terms of revenue, the global surface haptic technology market is estimated to reach value of ~US$ 28 Bn by 2027, expanding at a CAGR of ~18% during the forecast period 

Rising Adoption in Consumer Electronics Industry: A Key Driver

  • Surface haptics is creation of programmable haptic effects on physical surfaces such as touchscreens. The surface haptic technology simulates the sense of touch through human touch, vibration, and motion. The technology is widely being used in several consumer electronics devices including smartphones and gaming consoles. This is owing to growing importance of the touchscreen interface across consumer electronics devices.
  • Devices enabled with the surface haptic technology make the touchscreen interface more engaging and interactive. Several companies are innovating technologies pertaining to surface haptics for use in consumer electronics devices. For instance, in 2017, Tanvas, a provider of products based on the surface haptic technology, announced to introduce an advanced surface haptic feature called ‘Tanvas Touch,’ which allows the user to feel the fabric texture through the screen.
  • Increasing adoption of the surface haptic technology in the consumer electronics industry is projected to drive the global surface haptic technology market during the forecast period 

Focus on Surface Haptic Technology for Use in Automotive Applications: A Latest Trend in Market

  • Advanced vehicles have various systems integrated in them, such as music systems, GPS (global positioning system), and electronic gadgets. However, controlling these features can sometimes distract the driver, which can cause accident. For avoiding the driver’s distraction, the surface haptic technology uses sense of touch to control electronic devices inside the vehicle. Furthermore, using this technology reduces the driver’s dependence on visual interaction.
  • The global automotive industry is expanding, which is driving the global surface haptic technology market, as the technology enhances the vehicle–human machine interface. Furthermore, several players operating in the global surface haptic technology market are partnering with large automotive companies to gain higher market share.
  • In 2018, Immersion Corporation entered into an agreement with Robert Bosch Car Multimedia GmbH, an automotive technology company, for incorporating the former’s surface haptic technology into the latter’s automotive solutions 

Higher Energy Consumption by Surface Haptic Technology a Major Challenge for Global Market

  • The surface haptic technology uses the sense of touch to allow users to interact or communicate with electronic devices. The technology is used in multiple sectors including automotive, consumer electronics, and industrial.
  • The technology is widely applied in devices such as tablets, smartphones, ATM machines, and wearables, which use a power source based on a battery system. However, the surface haptic technology drains the battery at a rapid pace by consuming high energy in battery-critical applications.
  • Battery drainage due to use of haptics is a major issue that several companies are facing, as haptic actuators and drivers consume a large quantity of energy. However, a few companies including Texas Instruments Incorporated have developed new haptics components that minimize the energy consumption.
  • High energy consumption by the surface haptic technology is expected to have low impact on the global surface haptic technology market, as market players are innovating components that minimize the energy consumption 

Global Surface Haptic Technology Market: Competition Landscape

  • The degree of competition in the global surface haptic technology market is moderate, as well-established as well as emerging players are focusing on strategic collaborations with well-established players for technological innovations
    • For instance, in 2018, Continental AG launched a touchscreen at the ‘Consumer Electronics Show–2018,’ which features a 3D surface display. The 3D surface display is meant to enhance the user experience as well as overall safety. Furthermore, on touching, the display provides a haptic feedback that facilitates the driver’s safety, as he/she can operate the display without taking eyes off the road. 

Global Surface Haptic Technology Market: Key Developments

  • The report includes profiles of well-established players operating in the global surface haptic technology market. These include
    • TDK Corporation
    • Actronika
    • Tanvas
    • Immersion Corporation
    • Texas Instruments Incorporated.
  • These players are focused on strategic collaborations.
    • For instance, in 2018, Immersion Corporation entered into an agreement with Robert Bosch Car Multimedia GmbH, an automotive technology company, for providing Immersion’s haptic technology to Bosch to be used in the latter’s automotive solutions. This would enhance Bosch’s in-vehicle interfaces, security of related applications, and user experience.  
  • In the report on the global surface haptic technology market, we have discussed individual strategies, followed by company profiles of providers of the surface haptic technology. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global surface haptic technology market.

Segmentation of Surface Haptic Technology Market

TMR’s study of the global surface haptic technology market segments the market based on component, end-use industry, and region. Changing market trends and other crucial market dynamics associated with these segments of the global surface haptic technology market have been discussed in detail in the report.

Component

Hardware

Software

End-use Industry

Consumer Electronics

Automotive

Retail

Others

Region

North America

Europe

Asia Pacific

Middle East & Africa

South America

Frequently Asked Questions

What is the total market worth of Surface Haptic Technology Market?

The global Surface Haptic Technology Market is projected to reach a value of US$ 28 Bn by the end of 2027

What is the anticipated CAGR of this market in the forecast period?

Surface Haptic Technology Market is anticipated to grow at a CAGR of 18% during the forecast period

Which region is expected to project the highest market share in this market?

Asia Pacific accounted for a major share of the global Surface Haptic Technology Market

What will be the forecast period in this market report?

The forecast period considered for the Surface Haptic Technology Market is 2019 - 2027

Who are the key players in the global Surface Haptic Technology Market?

Key players in the global Surface Haptic Technology Market include TDK Corporation, Actronika, Tanvas, Immersion Corporation, and Texas Instruments Incorporated

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary: Global Surface Haptic Technology Market

    4. Key Market Developments

    5. Market Overview

        5.1. Introduction

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Global Surface Haptic Technology Market Analysis and Forecast, 2017–2027

            5.3.1. Market Revenue (US$ Mn)

        5.4. Porter’s Five Forces Analysis

        5.5. Ecosystem Analysis

        5.6. Market Outlook

        5.7. Global Trends

    6. Global Surface Haptic Technology Market Analysis and Forecast, by Component 

        6.1. Overview & Definitions

        6.2. Global Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

            6.2.1. Hardware

            6.2.2. Software

        6.3. Global Surface Haptic Technology Market Attractiveness, by Component

    7. Global Surface Haptic Technology Market Analysis and Forecast, by End-use Industry 

        7.1. Overview & Definitions

        7.2. Global Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

            7.2.1. Consumer Electronics

            7.2.2. Retail

            7.2.3. Automotive

            7.2.4. Others

        7.3. Global Surface Haptic Technology Market Attractiveness, by End-use Industry

    8. Global Surface Haptic Technology Market Analysis and Forecast, by Region

        8.1. Key Findings

        8.2. Global Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Region, 2017–2027

            8.2.1. North America

            8.2.2. Europe

            8.2.3. Asia Pacific

            8.2.4. Middle East & Africa

            8.2.5. South America

        8.3. Global Surface Haptic Technology Market Attractiveness, by Region

    9. North America Surface Haptic Technology Market Analysis and Forecast 

        9.1. Key Findings

        9.2. North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

            9.2.1. Hardware

            9.2.2. Software

        9.3. North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

            9.3.1. Consumer Electronics

            9.3.2. Retail

            9.3.3. Automotive

            9.3.4. Others

        9.4. North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

            9.4.1. U.S. 

                9.4.1.1. Key Findings

                9.4.1.2. U.S. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    9.4.1.2.1. Hardware

                    9.4.1.2.2. Software

                9.4.1.3. U.S. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    9.4.1.3.1. Consumer Electronics

                    9.4.1.3.2. Retail

                    9.4.1.3.3. Automotive

                    9.4.1.3.4. Others

            9.4.2. Canada

                9.4.2.1. Key Findings

                9.4.2.2. Canada Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    9.4.2.2.1. Hardware

                    9.4.2.2.2. Software

                9.4.2.3. Canada Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    9.4.2.3.1. Consumer Electronics

                    9.4.2.3.2. Retail

                    9.4.2.3.3. Automotive

                    9.4.2.3.4. Others

            9.4.3. Rest of North America

                9.4.3.1. Key Findings

                9.4.3.2. Rest of North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    9.4.3.2.1. Hardware

                    9.4.3.2.2. Software

                9.4.3.3. Rest of North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    9.4.3.3.1. Consumer Electronics

                    9.4.3.3.2. Retail

                    9.4.3.3.3. Automotive

                    9.4.3.3.4. Others

        9.5. North America Surface Haptic Technology Market Attractiveness Analysis

            9.5.1. By Component

            9.5.2. By End-use Industry

            9.5.3. By Country/Sub-region

    10. Europe Surface Haptic Technology Market Analysis and Forecast 

        10.1. Key Findings

        10.2. Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

            10.2.1. Hardware

            10.2.2. Software

        10.3. Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

            10.3.1. Consumer Electronics

            10.3.2. Retail

            10.3.3. Automotive

            10.3.4. Others

        10.4. Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

            10.4.1. Germany

                10.4.1.1. Key Findings

                10.4.1.2. Germany Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    10.4.1.2.1. Hardware

                    10.4.1.2.2. Software

                10.4.1.3. Germany Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    10.4.1.3.1. Consumer Electronics

                    10.4.1.3.2. Retail

                    10.4.1.3.3. Automotive

                    10.4.1.3.4. Others

            10.4.2. France

                10.4.2.1. Key Findings

                10.4.2.2. France Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    10.4.2.2.1. Hardware

                    10.4.2.2.2. Software

                10.4.2.3. France Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    10.4.2.3.1. Consumer Electronics

                    10.4.2.3.2. Retail

                    10.4.2.3.3. Automotive

                    10.4.2.3.4. Others

            10.4.3. U.K. 

                10.4.3.1. Key Findings

                10.4.3.2. U.K. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    10.4.3.2.1. Hardware

                    10.4.3.2.2. Software

                10.4.3.3. U.K. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    10.4.3.3.1. Consumer Electronics

                    10.4.3.3.2. Retail

                    10.4.3.3.3. Automotive

                    10.4.3.3.4. Others

            10.4.4. Rest of Europe

                10.4.4.1. Key Findings

                10.4.4.2. Rest of Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    10.4.4.2.1. Hardware

                    10.4.4.2.2. Software

                10.4.4.3. Rest of Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    10.4.4.3.1. Consumer Electronics

                    10.4.4.3.2. Retail

                    10.4.4.3.3. Automotive

                    10.4.4.3.4. Others

        10.5. Europe Surface Haptic Technology Market Attractiveness Analysis 

            10.5.1. By Component

            10.5.2. By End-use Industry

            10.5.3. By Country/Sub-region

    11. Asia Pacific Surface Haptic Technology Market Analysis and Forecast 

        11.1. Key Findings

        11.2. Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

            11.2.1. Hardware

            11.2.2. Software

        11.3. Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

            11.3.1. Consumer Electronics

            11.3.2. Retail

            11.3.3. Automotive

            11.3.4. Others

        11.4. Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

            11.4.1. China

                11.4.1.1. Key Findings

                11.4.1.2. China Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    11.4.1.2.1. Hardware

                    11.4.1.2.2. Software

                11.4.1.3. China Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    11.4.1.3.1. Consumer Electronics

                    11.4.1.3.2. Retail

                    11.4.1.3.3. Automotive

                    11.4.1.3.4. Others

            11.4.2. Japan

                11.4.2.1. Key Findings

                11.4.2.2. Japan Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    11.4.2.2.1. Hardware

                    11.4.2.2.2. Software

                11.4.2.3. Japan Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    11.4.2.3.1. Consumer Electronics

                    11.4.2.3.2. Retail

                    11.4.2.3.3. Automotive

                    11.4.2.3.4. Others

            11.4.3. India

                11.4.3.1. Key Findings

                11.4.3.2. India Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    11.4.3.2.1. Hardware

                    11.4.3.2.2. Software

                11.4.3.3. India Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    11.4.3.3.1. Consumer Electronics

                    11.4.3.3.2. Retail

                    11.4.3.3.3. Automotive

                    11.4.3.3.4. Others

            11.4.4. Rest of Asia Pacific

                11.4.4.1. Key Findings

                11.4.4.2. Rest of Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    11.4.4.2.1. Hardware

                    11.4.4.2.2. Software

                11.4.4.3. Rest of Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    11.4.4.3.1. Consumer Electronics

                    11.4.4.3.2. Retail

                    11.4.4.3.3. Automotive

                    11.4.4.3.4. Others

        11.5. Asia Pacific Surface Haptic Technology Market Attractiveness Analysis 

            11.5.1. By Component

            11.5.2. By End-use Industry

            11.5.3. By Country/Sub-region

    12. Middle East & Africa Surface Haptic Technology Market Analysis and Forecast 

        12.1. Key Findings

        12.2. Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

            12.2.1. Hardware

            12.2.2. Software

        12.3. Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

            12.3.1. Consumer Electronics

            12.3.2. Retail

            12.3.3. Automotive

            12.3.4. Others

        12.4. Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

            12.4.1. GCC

                12.4.1.1. Key Findings

                12.4.1.2. GCC Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    12.4.1.2.1. Hardware

                    12.4.1.2.2. Software

                12.4.1.3. GCC Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    12.4.1.3.1. Consumer Electronics

                    12.4.1.3.2. Retail

                    12.4.1.3.3. Automotive

                    12.4.1.3.4. Others

            12.4.2. South Africa

                12.4.2.1. Key Findings

                12.4.2.2. South Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    12.4.2.2.1. Hardware

                    12.4.2.2.2. Software

                12.4.2.3. South Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    12.4.2.3.1. Consumer Electronics

                    12.4.2.3.2. Retail

                    12.4.2.3.3. Automotive

                    12.4.2.3.4. Others

            12.4.3. Rest of Middle East & Africa

                12.4.3.1. Key Findings

                12.4.3.2. Rest of Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    12.4.3.2.1. Hardware

                    12.4.3.2.2. Software

                12.4.3.3. Rest of Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    12.4.3.3.1. Consumer Electronics

                    12.4.3.3.2. Retail

                    12.4.3.3.3. Automotive

                    12.4.3.3.4. Others

        12.5. Middle East & Africa Surface Haptic Technology Market Attractiveness Analysis 

            12.5.1. By Component

            12.5.2. By End-use Industry

            12.5.3. By Country/Sub-region

    13. South America Surface Haptic Technology Market Analysis and Forecast

        13.1. Key Findings

        13.2. South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

            13.2.1. Hardware

            13.2.2. Software

        13.3. South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

            13.3.1. Consumer Electronics

            13.3.2. Retail

            13.3.3. Automotive

            13.3.4. Others

        13.4. South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

            13.4.1. Brazil

                13.4.1.1. Key Findings

                13.4.1.2. Brazil Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    13.4.1.2.1. Hardware

                    13.4.1.2.2. Software

                13.4.1.3. Brazil Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    13.4.1.3.1. Consumer Electronics

                    13.4.1.3.2. Retail

                    13.4.1.3.3. Automotive

                    13.4.1.3.4. Others

            13.4.2. Rest of South America

                13.4.2.1. Key Findings

                13.4.2.2. Rest of South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

                    13.4.2.2.1. Hardware

                    13.4.2.2.2. Software

                13.4.2.3. Rest of South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

                    13.4.2.3.1. Consumer Electronics

                    13.4.2.3.2. Retail

                    13.4.2.3.3. Automotive

                    13.4.2.3.4. Others

        13.5. South America Surface Haptic Technology Market Attractiveness Analysis 

            13.5.1. By Component

            13.5.2. By End-use Industry

            13.5.3. By Country/Sub-region

    14. Competition Landscape

        14.1. Market Players – Competition Matrix

        14.2. Global Surface Haptic Technology Market Share Analysis, by Company (2018) 

        14.3. Company Profiles (Details – Overview, Financials, Recent Developments, SWOT, Strategy)

            14.3.1. KYOCERA Corporation 

                14.3.1.1. Company Details

                14.3.1.2. Market Presence, by Segment

                14.3.1.3. Strategic Overview

                14.3.1.4. Financial Details

                14.3.1.5. SWOT Analysis

            14.3.2. Dialog Semiconductor Plc. 

                14.3.2.1. Company Details

                14.3.2.2. Market Presence, by Segment

                14.3.2.3. Strategic Overview

                14.3.2.4. Financial Details

                14.3.2.5. SWOT Analysis

            14.3.3. Texas Instruments Incorporated

                14.3.3.1. Company Details

                14.3.3.2. Market Presence, by Segment

                14.3.3.3. Strategic Overview

                14.3.3.4. Financial Details

                14.3.3.5. SWOT Analysis

            14.3.4. SENSEG OY

                14.3.4.1. Company Details

                14.3.4.2. Market Presence, by Segment

                14.3.4.3. Strategic Overview

                14.3.4.4. Financial Details

                14.3.4.5. SWOT Analysis

            14.3.5. Continental AG

                14.3.5.1. Company Details

                14.3.5.2. Market Presence, by Segment

                14.3.5.3. Strategic Overview

                14.3.5.4. Financial Details

                14.3.5.5. SWOT Analysis

            14.3.6. Quad Industries

                14.3.6.1. Company Details

                14.3.6.2. Market Presence, by Segment

                14.3.6.3. Strategic Overview

                14.3.6.4. Financial Details

                14.3.6.5. SWOT Analysis

            14.3.7. Immersion Corporation

                14.3.7.1. Company Details

                14.3.7.2. Market Presence, by Segment

                14.3.7.3. Strategic Overview

                14.3.7.4. Financial Details

                14.3.7.5. SWOT Analysis

            14.3.8. Tanvas

                14.3.8.1. Company Details

                14.3.8.2. Market Presence, by Segment

                14.3.8.3. Strategic Overview

                14.3.8.4. Financial Details

                14.3.8.5. SWOT Analysis

            14.3.9. Synaptics Incorporated  

                14.3.9.1. Company Details

                14.3.9.2. Market Presence, by Segment

                14.3.9.3. Strategic Overview

                14.3.9.4. Financial Details

                14.3.9.5. SWOT Analysis 

            14.3.10. Nidec Corporation

                14.3.10.1. Company Details

                14.3.10.2. Market Presence, by Segment

                14.3.10.3. Strategic Overview

                14.3.10.4. Financial Details

                14.3.10.5. SWOT Analysis 

            14.3.11. Actronika  

                14.3.11.1. Company Details

                14.3.11.2. Market Presence, by Segment

                14.3.11.3. Strategic Overview

                14.3.11.4. Financial Details

                14.3.11.5. SWOT Analysis 

            14.3.12. Esterline Technologies Corporation 

                14.3.12.1. Company Details

                14.3.12.2. Market Presence, by Segment

                14.3.12.3. Strategic Overview

                14.3.12.4. Financial Details

                14.3.12.5. SWOT Analysis 

            14.3.13. TDK Corporation

                14.3.13.1. Company Details

                14.3.13.2. Market Presence, by Segment

                14.3.13.3. Strategic Overview

                14.3.13.4. Financial Details

                14.3.13.5. SWOT Analysis 

    15. Key Takeaways

    List of Tables

    Table 01: Global Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 02: Global Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 03: Global Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Region, 2017–2027

    Table 04: North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 05: North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 06: North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

    Table 07: U.S. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 08: U.S. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 09: Canada Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 10: Canada Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 11: Rest of North America nada Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 12: Rest of North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 13: Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 14: Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 15: Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

    Table 16: Germany Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 17: Germany Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 18: France Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 19: France Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 20: U.K. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 21: U.K. Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 22: Rest of Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 23: Rest of Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 24: Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 25: Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 26: Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

    Table 27: China Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 28: China Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 29: Japan Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 30: Japan Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 31: India Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 32: India Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 33: Rest of Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 34: Rest of Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 35: Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 36: Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 37: Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

    Table 38: GCC Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 39: GCC Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 40: South Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 41: South Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 42: Rest of Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 43: Rest of Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 44: South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 45: South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 46: South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

    Table 47: Brazil Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 48: Brazil Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    Table 49: Rest of South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by Component, 2017–2027

    Table 50: Rest of South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, by End-use Industry, 2017–2027

    List of Figures

    Figure 01: Global Surface Haptic Technology Market Revenue (US$ Mn) Forecast, 2017–2027

    Figure 02: Global Surface Haptic Technology Market Y-o-Y Growth (Value %) Forecast, 2017–2027

    Figure 03: Global Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 04: Global Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 05: Global Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Component, 2019–2027

    Figure 06: Global Surface Haptic Technology Market Attractiveness Analysis, by Component

    Figure 07: Global Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 08: Global Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 09: Global Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by End-use Industry, 2019–2027

    Figure 10: Global Surface Haptic Technology Market Attractiveness Analysis, by End-use Industry

    Figure 11: Global Surface Haptic Technology Market Value Share Analysis, by Region (2019)

    Figure 12: Global Surface Haptic Technology Market Value Share Analysis, by Region (2027)

    Figure 13: Global Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Region, 2019–2027

    Figure 14: Global Surface Haptic Technology Market Attractiveness Analysis, by Region

    Figure 15: North America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, 2017–2027

    Figure 16: North America Surface Haptic Technology Market Y-o-Y Growth (Value %) Forecast, 2017–2027

    Figure 17: North America Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 18: North America Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 19: North America Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 20: North America Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 21: North America Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2019)

    Figure 22: North America Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2027)

    Figure 23: North America Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Component, 2019–2027

    Figure 24: North America Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by End-use Industry, 2019–2027

    Figure 25: North America Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Country/Sub-region, 2019–2027

    Figure 26: U.S. Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 27: U.S. Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 28: U.S. Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 29: U.S. Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 30: Canada Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 31: Canada Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 32: Canada Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 33: Canada Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 34: North America Surface Haptic Technology Market Attractiveness Analysis, by Component

    Figure 35: North America Surface Haptic Technology Market Attractiveness Analysis, by End-use Industry 

    Figure 36: North America Surface Haptic Technology Market Attractiveness Analysis, by Country/Sub-region

    Figure 37: Europe Surface Haptic Technology Market Revenue (US$ Mn) Forecast, 2017–2027

    Figure 38: Europe Surface Haptic Technology Market Y-o-Y Growth (Value %) Forecast, 2017–2027

    Figure 39: Europe Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 40: Europe Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 41: Europe Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 42: Europe Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 43: Europe Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2019)

    Figure 44: Europe Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2027)

    Figure 45: Europe Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Component, 2019–2027

    Figure 46: Europe Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by End-use Industry, 2019–2027

    Figure 47: Europe Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Country/Sub-region, 2019-2027 

    Figure 48: Germany Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 49: Germany Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 50: Germany Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 51: Germany Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 52: France Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 53: France Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 54: France Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 55: France Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 56: U.K. Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 57: U.K. Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 58: U.K. Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 59: U.K. Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 60: Europe Surface Haptic Technology Market Attractiveness Analysis, by Component

    Figure 61: Europe Surface Haptic Technology Market Attractiveness Analysis, by End-use Industry 

    Figure 62: Europe Surface Haptic Technology Market Attractiveness Analysis, by Country/Sub-region

    Figure 63: Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Forecast, 2017–2027

    Figure 64: Asia Pacific Surface Haptic Technology Market Y-o-Y Growth (Value %) Forecast, 2017–2027

    Figure 65: Asia Pacific Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 66: Asia Pacific Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 67: Asia Pacific Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 68: Asia Pacific Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 69: Asia Pacific Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2019)

    Figure 70: Asia Pacific Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2027)

    Figure 71: Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Component, 2019–2027

    Figure 72: Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by End-use Industry, 2019–2027

    Figure 73: Asia Pacific Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Country/Sub-region, 2019–2027

    Figure 74: China Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 75: China Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 76: China Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 77: China Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 78: Japan Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 79: Japan Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 80: Japan Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 81: Japan Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 82: India Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 83: India Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 84: India Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 85: India Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 86: Asia Pacific Surface Haptic Technology Market Attractiveness Analysis, by Component

    Figure 87: Asia Pacific Surface Haptic Technology Market Attractiveness Analysis, by End-use Industry 

    Figure 88: Asia Pacific Surface Haptic Technology Market Attractiveness Analysis, by Country/Sub-region

    Figure 89: Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Forecast, 2017–2027

    Figure 90: Middle East & Africa Surface Haptic Technology Market Y-o-Y Growth (Value %) Forecast, 2017–2027

    Figure 91: Middle East & Africa Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 92: Middle East & Africa Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 93: Middle East & Africa Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 94: Middle East & Africa Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 95: Middle East & Africa Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2019)

    Figure 96: Middle East & Africa Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2027)

    Figure 97: Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Component, 2019–2027

    Figure 98: Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by End-use Industry, 2019–2027

    Figure 99: Middle East & Africa Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Country/Sub-region, 2019–2027

    Figure 100: GCC Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 101: GCC Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 102: GCC Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 103: GCC Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 104: South Africa Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 105: South Africa Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 106: South Africa Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 107: South Africa Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 108: Middle East & Africa Surface Haptic Technology Market Attractiveness Analysis, by Component

    Figure 109: Middle East & Africa Surface Haptic Technology Market Attractiveness Analysis, by End-use Industry 

    Figure 110: Middle East & Africa Surface Haptic Technology Market Attractiveness Analysis, by Country/Sub-region

    Figure 111: South America Surface Haptic Technology Market Revenue (US$ Mn) Forecast, 2017–2027

    Figure 112: South America Surface Haptic Technology Market Y-o-Y Growth (Value %) Forecast, 2017–2027

    Figure 113: South America Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 114: South America Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 115: South America Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 116: South America Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 117: South America Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2019)

    Figure 118: South America Surface Haptic Technology Market Value Share Analysis, by Country/Sub-region (2027)

    Figure 119: South America Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Component, 2019–2027

    Figure 120: South America Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by End-use Industry, 2019–2027

    Figure 121: South America Surface Haptic Technology Market Revenue (US$ Mn) Growth Analysis, by Country/Sub-region, 2019–2027

    Figure 122: Brazil Surface Haptic Technology Market Value Share Analysis, by Component (2019)

    Figure 123: Brazil any Surface Haptic Technology Market Value Share Analysis, by Component (2027)

    Figure 124: Brazil Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2019)

    Figure 125: Brazil Surface Haptic Technology Market Value Share Analysis, by End-use Industry (2027)

    Figure 126: South America Surface Haptic Technology Market Attractiveness Analysis, by Component

    Figure 127: South America Surface Haptic Technology Market Attractiveness Analysis, by End-use Industry

    Figure 128: South America Surface Haptic Technology Market Attractiveness Analysis, by Country/Sub-region

    Figure 129: Global Surface Haptic Technology Market Share Analysis, by Company (2018)

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