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Social TV Market

Social TV Market (Solution - Software (Broadcast Integration, Audience Engagement, Content Moderation, Social TV Analytics, Social Networking Platform), Professional Services (Integration and Consulting, Operation and Installation, and Maintenance and Repairing); Application - Sports, News, TV Shows) Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Social TV Market – Snapshot

Television is a major component of modern society. It is not only a dominant media activity but is also considered the most exciting and influential media type. Social TV is the interaction of television program or television content on social media. Millions of people now share their TV experience with other viewers on social media such as Facebook, Twitter, and Instagram by using smartphones, laptops, computers, connected or smart TV, and tablets. TV broadcasters are increasingly sharing video clips about television content on social platforms to enhance audience engagement. The social TV market includes the technologies or platforms offered by companies to interact with the audience by broadcasters. Companies such as Telescope Inc. and Spredfast Inc. provide a platform or solution to communicate with the audience about TV programs on social media.

The driving factor for the global social TV market is the increasing focus of broadcasters to enhance audience engagement in TV programs or TV content. The social TV market comprises technologies or platforms which provides a medium for the communication of TV programs or TV content on social media (such as Facebook, Twitter, etc.). Broadcasters are using social media networks to enhance consumer engagement, and for traditional marketing campaigns and promotions. With social media networks, entertainment companies can maximize their programming content by integrating broadcast-focused analysis tools across the world. This factor drives the global social TV market. Recent technological breakthroughs in broadband-delivered programming on personal computers and “smart” TVs further boosts the market growth.

social tv market

Growing popularity of social media further boosts the social TV market growth. Social media providers such as Twitter Inc., Instagram, and Facebook, etc. are also helping users to connect with the audience. For instance, in February 2014, major TV networks in the U.S. signed an agreement to bring a variety of premium TV content onto the social media platform in the form of in-tweet real-time video clips. This helps to increase audience engagement in TV programs. In September 2018, Twitter Inc. collaborated with TV entertainment companies, FMA Indonesia, Fox Sports Asia, NBC Universal, NDTV, Network 18, NET TV, Red Chillies Entertainment, SBS, Sony Music, Stadium Astro Malaysia, and Vice Media. The increase in internet penetration fuels the global social TV market growth globally.

The global social TV market has been segmented in terms of solution, application, and region. In terms of solution, the market has been segmented into software and professional services. The software solution is further categorized into broadcast integration, audience engagement, content moderation, social TV analytics, social networking platform, and others. Professional services are sub-segmented into integration and consulting, operation & installation, and maintenance & repairing.  The global market is divided by application into sports, news, TV shows, and others.

Geographically, the global social TV market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.  North America and Europe dominate the market. This is due to broadcasters in these regions using social media to enhance consumer engagement, traditional marketing campaigns, and promotions. The Asia Pacific region is expected to register the highest growth due to increase in social media users with the rise in internet penetration.

This report on the global social TV market provides market revenue share analysis of the various vital participants. Some of the key players profiled in the report include Spredfast Inc., Sprinklr Inc., Telescope, Inc., Flowics, Snipperwall, iPowow Ltd, Sprout Social Inc., Socialbakers Ltd., Megaphone Inc., never.no, SentabTV, Talkwalker Inc., and Vizrt Group AS.

Increased TV Viewership due to the COVID-19 Lockdown Measures will boost the Growth Prospects of the Social TV Market

The increasing efforts of the broadcasters toward enhancing audience engagement will prove to be a major growth contributor for the social TV market during the assessment period of 2018-2026. The rising popularity of social media and the introduction of a large number of facilities on social media platforms will bring extensive growth opportunities for the social TV market across the forecast period.

  • Social TV can be described as a blend of social media and television. Social media has made the interaction with television a simple and phenomenal experience, which further helps in increasing the growth prospects of the social TV market. Precisely, social TV enables viewers to enhance their interaction with channels on the television through utilizing different communication channels. All these benefits are bringing tremendous growth opportunities for the social TV market and will observe extensive growth.
  • The growing monetization of live videos and the addition of features such as a user-friendly interface, quick content selection, and sharing features will bring good growth opportunities for the social TV market. A high social media user base and the penetration of the internet to the remotest areas in the world bode well for the growth of the social TV market.
  • The influence of digital advertising has grown manifold over the years. The utilization of social TV advertisements to increase the revenues of various businesses will also bring golden growth prospects for the social TV market.
  • The lockdown restrictions enforced by numerous countries on the back of the rising transmission levels of the novel coronavirus resulted in individuals spending more time at home. This aspect increased television viewership numbers. The expanding number of television viewership is directly proportional to the growth of the social TV market. The emergence of second and third waves of the novel coronavirus has made strict lockdowns a common phenomenon. Thus, this aspect will further benefit the growth of the social TV market.

The social TV market has been segmented as below: 

Market Segmentation:Global Social TV Market 

Solution
  • Software
    • Broadcast Integration
    • Audience Engagement
    • Content Moderation
    • Social TV Analytics
    • Social Networking Platform 
    • Others
  • Professional Services
    • Integration and Consulting
    • Operation & Installation
    • Maintenance & Repairing

Application
  • Sports
  • News
  • TV Shows
  • Others

Geography
  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • The U.K.
    • Italy
    • France
    • Netherlands
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia Pacific 
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Turkey
    • Rest of Middle East& Africa
  • South America
    • Brazil
    • Rest of South America 

    1. Preface
         1.1. Market Scope
         1.2. Market Segmentation
         1.3. Key Research Objectives

    2. Assumptions and Research Methodology
         2.1. Market Taxonomy - Segment Definitions
         2.2. Research Methodology
                2.2.1. List of Primary and Secondary Sources
         2.3. Key Assumptions for Data Modelling

    3. Executive Summary : Global  Social TV Market 

    4. Market Overview
         4.1. Introduction
         4.2. Global Market – Macro Economic Factors Overview
                4.2.1. World GDP Indicator – For Top 20 Economies
                4.2.2. Global ICT Spending (US$ Mn), 2012, 2018, 2026
                4.2.3. Key Regional Socio-political-technological Developments and Their Impact Considerations
         4.3. Technology/Product Roadmap
         4.4. Market Factor Analysis
                4.4.1. Porter’s Five Forces Analysis
                4.4.2. PESTEL Analysis
                4.4.3. Value Chain Analysis
                4.4.4. Market Dynamics (Growth Influencers)
                         4.4.4.1. Drivers
                         4.4.4.2. Restraints
                         4.4.4.3. Opportunities
                         4.4.4.4. Impact Analysis of Drivers & Restraints
         4.5. Global Social TV analysis by Service Providers
                4.5.1. Facebook
                4.5.2. You Tube
                4.5.3. Instagram 
                4.5.4. Snap chat 
                4.5.5. Twitter
                4.5.6. Tumblr
         4.6. Global Social TV analysis by Platforms
                4.6.1. Smart Phone
                4.6.2. Tablet
                4.6.3. PC/Laptop
                4.6.4. TV
         4.7. Smart TV analysis by Region
                4.7.1. North America
                4.7.2. Europe
                4.7.3. Asia Pacific
                4.7.4. Middle East & Africa
                4.7.5. South America
         4.8. Internet Penetration by Region
         4.9. Media and Entertainment Spending and Growth
         4.10. Global  Social TV Market Analysis and Forecast, 2016 - 2026
                4.10.1. Market Revenue Analysis (US$ Mn)
                         4.10.1.1. Historic growth trends, 2015-2017
                         4.10.1.2. Forecast trends, 2018-2026
         4.11. Market Opportunity Assessment– By Region (Global/North America/Europe/Asia Pacific/Middle East & Africa/South America)
                4.11.1. By Region/Country
                4.11.2. By Applications
                4.11.3. By Solution
         4.12. Market Outlook
         4.13. Competitive Scenario and Trends
                4.13.1. Social TV Market Concentration Rate
                         4.13.1.1. List of New Entrants 
                4.13.2. Mergers & Acquisitions, Expansions

    5. Global Social TV Market Analysis and Forecast, By Solution
         5.1. Overview and Definition
         5.2. Key Segment Analysis
         5.3. Social TV Market Size (US$ Mn ) Forecast, By Solution, 2016 - 2026
                5.3.1. Software
                         5.3.1.1. Broadcast Integration
                         5.3.1.2. Audience Engagement
                         5.3.1.3. Content Moderation
                         5.3.1.4. Social TV Analytics
                         5.3.1.5. Social networking platform 
                         5.3.1.6. Others
                5.3.2. Professional Services
                         5.3.2.1. Integration and Consulting
                         5.3.2.2. Operation & Installation
                         5.3.2.3. Maintenance & Repairing

    6. Global  Social TV Market Analysis and Forecast, By Application
         6.1. Overview and Definition
         6.2. Key Segment Analysis
         6.3. Social TV Market Size (US$ Mn) Forecast, By  Application, 2016 - 2026
                6.3.1. Sports
                6.3.2. News
                6.3.3. TV Shows
                6.3.4. Others 

    7. Global  Social TV Market Analysis and Forecast, by Region
         7.1. Overview
         7.2. Key Segment Analysis
         7.3.  Social TV Market Size (US$ Mn ) Forecast, by Region, 2016 - 2026
                7.3.1. North America
                7.3.2. Europe
                7.3.3. Asia Pacific
                7.3.4. Middle East & Africa
                7.3.5. South America

    8. North America Social TV Market Analysis and Forecast 
         8.1. Key Findings
         8.2. Social TV Market Size (US$ Mn ) Forecast, By Solution, 2016 - 2026
                8.2.1. Software
                         8.2.1.1. Broadcast Integration
                         8.2.1.2. Audience Engagement
                         8.2.1.3. Content Moderation
                         8.2.1.4. Social TV Analytics
                         8.2.1.5. Social networking platform 
                         8.2.1.6. Others
                8.2.2. Professional Services
                         8.2.2.1. Integration and Consulting
                         8.2.2.2. Operation & Installation
                         8.2.2.3. Maintenance & Repairing
         8.3. Social TV Market Size (US$ Mn) Forecast, By Application, 2016 - 2026
                8.3.1. Sports
                8.3.2. News
                8.3.3. TV Shows
                8.3.4. Others 
         8.4. Social TV Market Size (US$ Mn ) Forecast, By Country, 2016 - 2026
                8.4.1. The U.S.
                8.4.2. Canada
                8.4.3. Rest of North America

    9. Europe Social TV Market Analysis and Forecast
         9.1. Key Findings
         9.2. Social TV Market Size (US$ Mn ) Forecast, By Solution, 2016 - 2026
                9.2.1. Software
                         9.2.1.1. Broadcast Integration
                         9.2.1.2. Audience Engagement
                         9.2.1.3. Content Moderation
                         9.2.1.4. Social TV Analytics
                         9.2.1.5. Social networking platform 
                         9.2.1.6. Others
                Professional Services
                         9.2.2.1. Integration and Consulting
                         9.2.2.2. Operation & Installation
                         9.2.2.3. Maintenance & Repairing
         9.3. Social TV Market Size (US$ Mn) Forecast, By  Application, 2016 - 2026
                9.3.1. Sports
                9.3.2. News
                9.3.3. TV Shows
                9.3.4. Others 
         9.4. Social TV Market Size (US$ Mn ) Forecast, By Country, 2016 - 2026
                9.4.1. Germany
                9.4.2. France
                9.4.3. UK
                9.4.4. Rest of Europe

    10. Asia Pacific Social TV Market Analysis and Forecast
         10.1. Key Findings
         10.2. Social TV Market Size (US$ Mn ) Forecast, By Solution, 2016 - 2026
                10.2.1. Software
                         10.2.1.1. Broadcast Integration
                         10.2.1.2. Audience Engagement
                         10.2.1.3. Content Moderation
                         10.2.1.4. Social TV Analytics
                         10.2.1.5. Social networking platform 
                         10.2.1.6. Others
                10.2.2. Professional Services
                         10.2.2.1. Integration and Consulting
                         10.2.2.2. Operation & Installation
                         10.2.2.3. Maintenance & Repairing
         10.3. Social TV Market Size (US$ Mn) Forecast, By  Application, 2016 - 2026
                10.3.1. Sports
                10.3.2. News
                10.3.3. TV Shows
                10.3.4. Others 
         10.4. Social TV Market Size (US$ Mn ) Forecast, By Country, 2016 - 2026
                10.4.1. China
                10.4.2. Japan
                10.4.3. India
                10.4.4. Australia
                10.4.5. Rest of Asia Pacific
         10.5. Market Attractiveness Analysis 
                10.5.1. By Solution
                10.5.2. By Applications
                            10.5.3. By Country

    11. Middle East & Africa (MEA) Social TV Market Analysis and Forecast
         11.1. Key Findings
         11.2.  Social TV Market Size (US$ Mn ) Forecast, By Solution, 2016 - 2026
                11.2.1. Software
                         11.2.1.1. Broadcast Integration
                         11.2.1.2 .Audience Engagement
                         11.2.1.3. Content Moderation
                         11.2.1.4. Social TV Analytics
                         11.2.1.5. Social networking platform 
                         11.2.1.6. Others
                11.2.2. Professional Services
                         11.2.2.1. Integration and Consulting
                         11.2.2.2. Operation & Installation
                         11.2.2.3. Maintenance & Repairing
         11.3. Social TV Market Size (US$ Mn) Forecast, By  Application, 2016 - 2026
                11.3.1. Sports
                11.3.2. News
                11.3.3. TV Shows
                11.3.4. Others 
         11.4. Social TV Market Size (US$ Mn ) Forecast, By Country, 2016 - 2026
                11.4.1. GCC
                11.4.2. South Africa
                11.4.3. Rest of MEA

    12. South America  Social TV Market Analysis and Forecast
         12.1. Key Findings
         12.2. Key Findings
         12.3. Social TV Market Size (US$ Mn ) Forecast, By Solution, 2016 - 2026
                12.3.1. Software
                         12.3.1.1. Broadcast Integration
                         12.3.1.2. Audience Engagement
                         12.3.1.3. Content Moderation
                         12.3.1.4. Social TV Analytics
                         12.3.1.5. Social networking platform 
                         12.3.1.6. Others
                12.3.2. Professional Services
                         12.3.2.1. Integration and Consulting
                         12.3.2.2. Operation & Installation
                         12.3.2.3. Maintenance & Repairing
         12.4. Social TV Market Size (US$ Mn) Forecast, By Application, 2016 - 2026
                12.4.1. Sports
                12.4.2. News
                12.4.3. TV Shows
                12.4.4. Others 
         12.5. Social TV Market Size (US$ Mn ) Forecast, By Country, 2016 - 2026
                12.5.1. Brazil
                12.5.2. Rest of South America

    13. Competition Landscape
         13.1. Market Player – Competition Matrix
         13.2. Market Revenue Share Analysis (%), By Company (2017)

    14. Company Profiles(Details – Basic Overview, Sales Area/Geographical Presence, Key Competitors, Revenue, Strategy)
         14.1. Spredfast
         14.2. Sprinklr
         14.3. Telescope
         14.4. Flowics
         14.5. SentabTV
         14.6. Snipperwall
         14.7. Talkwalker Inc.

    15. Key Takeaways

    List of Tables

    Table 1: Mergers & Acquisitions, Expansions
    Table 2: Mergers & Acquisitions, Expansions
    Table 3: Development and Innovations in Social TV
    Table 4: Global Social Market Value (US$ Mn) Forecast, By Solution, 2016 – 2026
    Table 5: Global Social Market Value (US$ Mn) Forecast, By Application, 2016 – 2026
    Table 6: Global Social Market Value (US$ Mn) Forecast, By Region, 2016 – 2026
    Table 7: North America Social Market Value (US$ Mn) Forecast, By Solution, 2016 – 2026
    Table 8: North America Social Market Value (US$ Mn) Forecast, By Application, 2016 – 2026
    Table 9: North America Social Market Value (US$ Mn) Forecast, By Region, 2016 – 2026
    Table 10: Europe Social Market Value (US$ Mn) Forecast, By Solution, 2016 – 2026
    Table 11: Europe Social Market Value (US$ Mn) Forecast, By Application, 2016 – 2026
    Table 12: Europe Social Market Value (US$ Mn) Forecast, By Region, 2016 – 2026
    Table 13: Asia Pacific Social Market Value (US$ Mn) Forecast, By Solution, 2016 – 2026
    Table 14: Asia Pacific Social Market Value (US$ Mn) Forecast, By Application, 2016 – 2026
    Table 15: Asia Pacific Social Market Value (US$ Mn) Forecast, By Region, 2016 – 2026
    Table 16: Middle East & Africa Social Market Value (US$ Mn) Forecast, By Solution, 2016 – 2026
    Table 17: Middle East & Africa Social Market Value (US$ Mn) Forecast, By Application, 2016 – 2026
    Table 18: Middle East & Africa Social Market Value (US$ Mn) Forecast, By Region, 2016 – 2026
    Table 16: South America Social Market Value (US$ Mn) Forecast, By Solution, 2016 – 2026
    Table 17: South America Social Market Value (US$ Mn) Forecast, By Application, 2016 – 2026
    Table 18: South America Social Market Value (US$ Mn) Forecast, By Region, 2016 – 2026

    List of Figures

    Figure 1: Global Social TV Market Size (US$ Mn) Forecast, 2016 – 2026
    Figure 2: Global Social TV Market Value (US$) Opportunity Assessment, by Solution, 2018E
    Figure 3: Global Social TV Market Value (US$) Opportunity Assessment, by Solution, 2026F
    Figure 4: North America Market growth
    Figure 5: North America Social TV Market Share Analysis, by Application, 2017
    Figure 6: North America Social TV Market Share Analysis, by Solution, 2017
    Figure 7: North America Social TV Market Share Analysis, by Country, 2017
    Figure 8: Europe Market Growth
    Figure 9: Europe Social TV Market Share Analysis, by Application, 2017
    Figure 10: Europe Social TV Market Share Analysis, by Solution, 2017
    Figure 11: Europe Social TV Market Share Analysis, by Country, 2017
    Figure 12: Asia Pacific Market growth
    Figure 13: Asia Pacific Social TV Market Share Analysis, by Application, 2017
    Figure 14: Asia Pacific Social TV Market Share Analysis, by Solution, 2017
    Figure 15: Asia Pacific Social TV Market Share Analysis, by Country, 2017
    Figure 16: Middle East & Africa Market growth
    Figure 17: MEA Social TV Market Share Analysis, by Application, 2017
    Figure 18: MEA Social TV Market Share Analysis, by Solution, 2017
    Figure 19: MEA Social TV Market Share Analysis, by Country, 2017
    Figure 20: South America Market growth
    Figure 21: South America Social TV Market Share Analysis, by Application, 2017
    Figure 22: South America Social TV Market Share Analysis, by Solution, 2017
    Figure 23: South America Social TV Market Share Analysis, by Country, 2017
    Figure 24: Global Social TV Market Revenue, 2012 – 2017 (US$ Mn) and Year-on-Year Growth (%)
    Figure 25: Global Social TV Market Revenue, 2018 - 2026 (US$ Mn) and Year-on-Year Growth (%)
    Figure 26: Global Social TV Market Attractiveness Assessment, by Solution
    Figure 27: Global Social TV Market Attractiveness Assessment, by Application
    Figure 28: Global Social TV Market Attractiveness Assessment, by Region
    Figure 29: Global Social TV Opportunity Assessment, by Solution (2018 - 2026)
    Figure 30: Global Social TV Opportunity Assessment, by Application (2018 - 2026)
    Figure 31: Global Social TV Opportunity Assessment, by Region (2018 - 2026)
    Figure 32: Global Social TV Market Value Share Analysis, by Solution, 2018 and 2026
    Figure 33: Global Social TV Market Value Share Analysis, by Application, 2018 and 2026
    Figure 34: Global Social TV Market Value Share Analysis, by Application, 2018 and 2026
    Figure 35: North America Social TV Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 36: North America Social TV Market Share Analysis, by Solution (2018)
    Figure 37: North America Social TV Market Share Analysis, by Solution (2026)
    Figure 38: North America Social TV Market Share Analysis, by Application (2018)
    Figure 39: North America Social TV Market Share Analysis, by Application (2026)
    Figure 40: North America Social TV Market Share Analysis, by Country (2018)
    Figure 40: North America Social TV Market Share Analysis, by Country (2026)
    Figure 41: North America Social TV Market Opportunity Assessment, by Solution (2018 - 2026)
    Figure 42: North America Social TV Opportunity Assessment, by Application (2018 - 2026)
    Figure 43: North America Social TV Opportunity Assessment, by Country (2018 - 2026)
    Figure 44: Europe Social TV Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 45: Europe Social TV Market Share Analysis, by Solution (2018)
    Figure 46: Europe Social TV Market Share Analysis, by Solution (2026)
    Figure 47: Europe Social TV Market Share Analysis, by Application (2018)
    Figure 48: Europe Social TV Market Share Analysis, by Application (2026)
    Figure 49: Europe Social TV Market Share Analysis, by Country (2018)
    Figure 50: Europe Social TV Market Share Analysis, by Country (2026)
    Figure 51: Europe Social TV Market Opportunity Assessment, by Solution (2018 - 2026)
    Figure 52: Europe Social TV Opportunity Assessment, by Application (2018 - 2026)
    Figure 53: Europe Social TV Opportunity Assessment, by Country (2018 - 2026)
    Figure 54: Asia Pacific Social TV Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 55: Asia Pacific Social TV Market Share Analysis, by Solution (2018)
    Figure 56: Asia Pacific Social TV Market Share Analysis, by Solution (2026)
    Figure 57: Asia Pacific Social TV Market Share Analysis, by Application (2018)
    Figure 58: Asia Pacific Social TV Market Share Analysis, by Application (2026)
    Figure 59: Asia Pacific Social TV Market Share Analysis, by Country (2018)
    Figure 60: Asia Pacific Social TV Market Share Analysis, by Country (2026)
    Figure 61: Asia Pacific Social TV Market Opportunity Assessment, by Solution (2018 - 2026)
    Figure 62: Asia Pacific Social TV Opportunity Assessment, by Application (2018 - 2026)
    Figure 63: Asia Pacific Social TV Opportunity Assessment, by Country (2018 - 2026)
    Figure 64: Middle East & Africa Social TV Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 65: Middle East & Africa Social TV Market Share Analysis, by Solution (2018)
    Figure 66: Middle East & Africa Social TV Market Share Analysis, by Solution (2026)
    Figure 67: Middle East & Africa Social TV Market Share Analysis, by Application (2018)
    Figure 68: Middle East & Africa Social TV Market Share Analysis, by Application (2026)
    Figure 69: Middle East & Africa Social TV Market Share Analysis, by Country (2018)
    Figure 70: Middle East & Africa Social TV Market Share Analysis, by Country (2026)
    Figure 71: Middle East & Africa Social TV Market Opportunity Assessment, by Solution (2018 - 2026)
    Figure 72: Middle East & Africa Social TV Opportunity Assessment, by Application (2018 - 2026)
    Figure 73: Middle East & Africa Social TV Opportunity Assessment, by Country (2018 - 2026)
    Figure 74: South America Social TV Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 75: South America Social TV Market Share Analysis, by Solution (2018)
    Figure 76: South America Social TV Market Share Analysis, by Solution (2026)
    Figure 77: South America Social TV Market Share Analysis, by Application (2018)
    Figure 78: South America Social TV Market Share Analysis, by Application (2026)
    Figure 79: South America Social TV Market Share Analysis, by Country (2018)
    Figure 80: South America Social TV Market Share Analysis, by Country (2026)
    Figure 81: South America Social TV Market Opportunity Assessment, by Solution (2018 - 2026)
    Figure 82: South America Social TV Opportunity Assessment, by Application (2018 - 2026)
    Figure 83: South America Social TV Opportunity Assessment, by Country (2018 - 2026)

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Social TV Market

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