Over the Top (OTT) Services Market

Over the Top (OTT) Services Market (Business Model - Premium and Subscriptions, Adware, and E-commerce; Application - Communication, E-Services, Media Content (Audio/Video, Gaming, and Web Content), and Cloud Services); End Use - Personal and Commercial (Healthcare, Media and Entertainment, IT, E-commerce, and Education)) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Global OTT Services Market – Snapshot

OTT services are delivered over the internet, however, they don’t have any involvement in the planning or provisioning of service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they have derived the name - over the top services. In response to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is poised to rise exponentially in the coming years. Likewise, affordable rates of high speed mobile internet has bolstered the adoption of OTT market at large.

Th global over the top (OTT) services market has grown by leaps and bounds in recent years, mainly due to the availability of smart technologies amongst the masses. There has been little contention about the utility of OTT services amongst consumers of varying age groups. The consumption of knowledge has been made easier through the use of OTT services and offerings. Moreover, people have become more inclined towards high-end technologies and utility-driven means of consuming informative and entertainment content. The emergence of new OTT platforms has widened the scope of offerings available at the disposal of the masses. Henceforth, the global over the top (OTT) services market is foreseen to grow at a sturdy pace in the years to follow.

  • Several new web series have gained popularity at the back of the popularity of OTT platforms. These platforms have helped producers of content in bypassing the limitations that come with theatre launches of films and series. Furthermore, OTT has been earmarked as the most popular mode of entertainment, especially amongst the younger population. The trend of binge-watching series and content is a nascent trend, and it can be attributed to the availability of key over the top (OTT) services. Henceforth, it is safe to say that the global over the top (OTT) services market is growing at a stellar pace.
  • OTT operators have come to include several classics and vintage series in order to captivate the attention of all the masses. There has been an increase in the subscription to OTT platforms that reek of comprehension and variety in recent years. This has given a strong thrust to the growth of the global over the top (OTT) services market.

Several key entities such as Netflix and Amazon Prime have made a niche for themselves in the global over the top (OTT) services market. 

global over the top services market

The OTT service providers have emerged as tough competitors for telecom service providers and cable operators. The mobile network operator messaging revenue has already declined to a great extent in the last five years and the impact has started to show up in their voice revenues as well. Also, the number of cord-cutters and cord trimmers has gone up due to on-demand media content available and reasonable rates as compared to traditional cable operators.

The global over the top services market was valued at US$1,049.21 billion in 2017 and the demand for OTT is estimated to expand at a CAGR of 16.4% from 2017 to 2025, reaching a value of US$3,538.04 billion by 2025.

Premium and Subscription Emerge as Leading Segment based on Business Model

On the basis of business model, the market is segmented into premium and subscriptions, adware, and ecommerce. The premium and subscription business model segment emerged dominant with a share of nearly 48.5% in the overall market in 2017. The segment earns revenue from fixed fee that the customer pays to download and access their application. The memberships or freemium turned premium service applications are also part of premium and subscriptions’ business model. Revenue generated by the premium and subscription segment is expected to increase owing to the increase in revenue of OTT media content and cloud service applications. The adware business model that earns revenue from advertisements on OTT applications is also expected to contribute for the OTT market. The ecommerce business model earns revenue from sales of its own products and services.

E-services that comprise of e-learning, e-health, e-business and e-commerce was the largest application segment in terms of revenue in the OTT services market in 2017, generating a revenue of 447.60 billion. The e-services segment is also anticipated to hold its foremost place throughout the forecast period. Media content and cloud services are also expected to produce higher revenues in the forthcoming period owing to quick content and service on demand made available through high speed internet at a reasonable price.

Asia Pacific to Showcase Higher CAGR than Other Regional Segments

North America led the OTT services market in 2017 and is expected to remain dominant throughout the forecast period 2017 to 2025. The primary drivers for the growth of OTT services market in North America region are the highest mobile internet penetration levels as compared to other regions with internet speed from 13.1 Mbps to 14 Mbps in the U.S.A and Canada. Apart from North America, Europe and Asia Pacific are expected to experience significant growth in the OTT services market during the forecast period. TMR forecasts the Asia Pacific OTT services market to exhibit the highest CAGR of 16.1% between 2017 and 2025.

Based on end use, the global OTT services market can be bifurcated into personal and commercial segments. Among end-use verticals, the commercial segment emerged dominant in the OTT services market. Within the commercial segment, the ecommerce sector held the largest share of 32.1% in 2017. Apart from ecommerce, the media and entertainment, IT, education, and healthcare held considerable share within the commercial segment. This trend is expected to continue prevailing in the coming years owing to the increasing application of OTT in media and entertainment, and ecommerce.

Major OTT services market players profiled in the report are Amazon Inc., Twitter Inc., Netflix, Inc., Facebook, Inc., Dropbox, Inc., Google, Inc., LinkedIn Corporation, Skype (Microsoft Corporation), Apple, Inc., Evernote Corporation, Hulu, LLC., and Rakuten, Inc.

Segmentations of the OTT Services market:

Business Model

  • Premium and Subscriptions
  • Adware
  • E-commerce

Application

  • Communication
  • E-Services
    • Media Content
    • Audio/Video
    • Gaming
  • Web Content
  • Cloud services

End Use

  • Personal
  • Commercial
    • Healthcare
    • Media and Entertainment
    • Ecommerce
    • IT
    • Education
    • Others (Manufacturing, Energy and Transportation)

Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

    1. Preface
         1.1. Market Definition and Scope
         1.2. Market Segmentation
         1.3. Key Research Objectives
         1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary: Global Over The Top (OTT) Services Market

    4. Market Overview
         4.1. Introduction
                4.1.1. Definitions
                4.1.2. Industry Evolution / Developments
         4.2. Global OTT Services Market Overview
         4.3. Key Market Indicators
         4.4. Market Dynamics
                4.4.1. Drivers
                4.4.2. Restraints
                4.4.3. Opportunity
         4.5. Global OTT Services Market Analysis and Forecasts, 2015 – 2025
                4.5.1. Market Revenue Projections (US$ Bn)
         4.6. Porter’s Five Force Analysis
         4.7. Ecosystem Analysis
         4.8. Market Outlook

    5. Global OTT Services Market Analysis and Forecasts, By Business Model
         5.1. Introduction & Definition
         5.2. Key Findings / Developments
         5.3. Key Trends
         5.4. Market Size (US$ Bn) Forecast By Business Model 2015 – 2025 (US$ Bn)
                5.4.1. Premium and Subscriptions
                5.4.2. Adware
                5.4.3. E-commerce
         5.5. Business Model Comparison Matrix
         5.6. Market Attractiveness By Business Model

    6. Global OTT Services Market Analysis and Forecasts, By Application
         6.1. Introduction & Definition
         6.2. Key Findings / Developments
         6.3. Key Trends
         6.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
                6.4.1. Communication
                6.4.2. E-Services
                6.4.3. Media Content
                         6.4.3.1. Audio/Video
                         6.4.3.2. Gaming
                         6.4.3.3. Web Content
                6.4.4. Cloud Services
         6.5. Application Comparison Matrix
         6.6. Market Attractiveness By Application

    7. Global OTT Services Market Analysis and Forecasts, By End-use Vertical
         7.1. Introduction & Definition
         7.2. Key Findings / Developments
         7.3. Key Trends
         7.4. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
                7.4.1. Personal
                7.4.2. Commercial
                         7.4.2.1. Healthcare
                         7.4.2.2. Media and Entertainment
                         7.4.2.3. Ecommerce 
                         7.4.2.4. IT
                         7.4.2.5. Education
                         7.4.2.6. Others (Manufacturing, Energy and Transportation)
         7.5. End-use Vertical Comparison Matrix 
         7.6. Market Attractiveness By End-use Vertical

    8. Global OTT Services Market Analysis and Forecasts, By Region
         8.1. Key Findings
         8.2. Market Size (US$ Bn) Forecast By Region, 2015 – 2025 (US$ Bn)
                8.2.1. North America
                8.2.2. Europe
                8.2.3. Asia Pacific
                8.2.4. Middle East and Africa
                8.2.5. South America
         8.3. Market Attractiveness By Country/Region

    9. North America OTT Services Market Analysis and Forecast
         9.1. Key Findings
         9.2. Key Trends
         9.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
                9.3.1. Premium and Subscriptions
                9.3.2. Adware
                9.3.3. E-commerce
         9.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
                9.4.1. Communication
                9.4.2. E-Services
                9.4.3. Media Content
                         9.4.3.1. Audio/Video
                         9.4.3.2. Gaming
                         9.4.3.3. Web Content
                9.4.4. Cloud Services
         9.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
                9.5.1. Personal
                9.5.2. Commercial
                         9.5.2.1. Healthcare
                         9.5.2.2. Media and Entertainment
                         9.5.2.3. Ecommerce 
                         9.5.2.4. IT
                         9.5.2.5. Education
                         9.5.2.6. Others (Manufacturing, Energy and Transportation)
         9.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
                9.6.1. The U.S. 
                9.6.2. Canada
                9.6.3. Rest of North America
         9.7. Market Attractiveness Analysis 
                9.7.1. By Country
                9.7.2. By Business Model
                9.7.3. By Application
                9.7.4. By End-use Vertical

    10. Europe OTT Services Market Analysis and Forecast
         10.1. Key Findings
         10.2. Key Trends
         10.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
                10.3.1. Premium and Subscriptions
                10.3.2. Adware
                10.3.3. E-commerce
         10.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
                10.4.1. Communication
                10.4.2. E-Services
                10.4.3. Media Content
                         10.4.3.1. Audio/Video
                         10.4.3.2. Gaming
                         10.4.3.3. Web Content
                10.4.4. Cloud Services
         10.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
                10.5.1. Personal
                10.5.2. Commercial
                         10.5.2.1. Healthcare
                         10.5.2.2. Media and Entertainment
                         10.5.2.3. IT
                         10.5.2.4. Education
                         10.5.2.5. Others (Manufacturing, Energy and Transportation)
         10.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
                10.6.1. Germany
                10.6.2. France
                10.6.3. The U.K. 
                10.6.4. Rest of Europe
         10.7. Market Attractiveness Analysis 
                10.7.1. By Country
                10.7.2. By Business Model
                10.7.3. By Application
                10.7.4. By End-use Vertical

    11. Asia Pacific OTT Services Market Analysis and Forecast
         11.1. Key Findings
         11.2. Key Trends
         11.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
                11.3.1. Premium and Subscriptions
                11.3.2. Adware
                11.3.3. E-commerce
         11.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
                11.4.1. Communication
                11.4.2. E-Services
                11.4.3. Media Content
                         11.4.3.1. Audio/Video
                         11.4.3.2. Gaming
                         11.4.3.3. Web Content
                11.4.4. Cloud Services
         11.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
                11.5.1. Personal
                11.5.2. Commercial
                         11.5.2.1. Healthcare
                         11.5.2.2. Media and Entertainment
                         11.5.2.3. Ecommerce 
                         11.5.2.4. IT
                         11.5.2.5. Education
                         11.5.2.6. Others (Manufacturing, Energy and Transportation)
         11.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
                11.6.1. China
                11.6.2. Japan
                11.6.3. Rest of Asia Pacific
         11.7. Market Attractiveness Analysis 
                11.7.1. By Country
                11.7.2. By Business Model
                11.7.3. By Application
                11.7.4. By End-use Vertical

    12. Middle East and Africa OTT Services Market Analysis and Forecast
         12.1. Key Findings
         12.2. Key Trends
         12.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
                12.3.1. Premium and Subscriptions
                12.3.2. Adware
                12.3.3. E-commerce
         12.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
                12.4.1. Communication
                12.4.2. E-Services
                12.4.3. Media Content
                         12.4.3.1. Audio/Video
                         12.4.3.2. Gaming
                         12.4.3.3. Web Content
                12.4.4. Cloud Services
         12.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
                12.5.1. Personal
                12.5.2. Commercial
                         12.5.2.1. Healthcare
                         12.5.2.2. Media and Entertainment
                         12.5.2.3. Ecommerce 
                         12.5.2.4. IT
                         12.5.2.5. Education
                         12.5.2.6. Others (Manufacturing, Energy and Transportation)
         12.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
                12.6.1. GCC
                12.6.2. South Africa
                12.6.3. Rest of MEA
         12.7. Market Attractiveness Analysis 
                12.7.1. By Country
                12.7.2. By Business Model
                12.7.3. By Application
                12.7.4. By End-use Vertical

    13. South America OTT Services Market Analysis and Forecast
         13.1. Key Findings
         13.2. Key Trends
         13.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
                13.3.1. Premium and Subscriptions
                13.3.2. Adware
                13.3.3. E-commerce
         13.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
                13.4.1. Communication
                13.4.2. E-Services
                13.4.3. Media Content
                         13.4.3.1. Audio/Video
                         13.4.3.2. Gaming
                         13.4.3.3. Web Content
                13.4.4. Cloud Services
         13.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
                13.5.1. Personal
                13.5.2. Commercial
                         13.5.2.1. Healthcare
                         13.5.2.2. Media and Entertainment
                         13.5.2.3. Ecommerce 
                         13.5.2.4. IT
                         13.5.2.5. Education
                         13.5.2.6. Others (Manufacturing, Energy and Transportation)
         13.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
                13.6.1. Brazil
                13.6.2. Rest of South America
         13.7. Market Attractiveness Analysis 
                13.7.1.  By Country
                13.7.2. By Business Model
                13.7.3. By Application
                13.7.4. By End-use Vertical

    14. Competition Landscape
         14.1. Market Player – Competition Matrix (By Tier and Size of Companies)
         14.2. Market Share Analysis By Company (2016)
         14.3. Company Profiles (Details – Overview, Financials, Recent Developments, Strategy)
                14.3.1. Players
                         14.3.1.1. Facebook, Inc.
                                    14.3.1.1.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.1.2. Company Description
                                    14.3.1.1.3. SWOT Analysis
                                    14.3.1.1.4. Strategic Overview
                         14.3.1.2.  Twitter Inc.
                                    14.3.1.2.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.2.2. Company Description
                                    14.3.1.2.3. SWOT Analysis
                                    14.3.1.2.4. Strategic Overview
                         14.3.1.3. LinkedIn Corp.
                                    14.3.1.3.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.3.2. Company Description
                                    14.3.1.3.3. SWOT Analysis
                                    14.3.1.3.4. Strategic Overview
                         14.3.1.4. Netflix, Inc.
                                    14.3.1.4.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.4.2. Company Description
                                    14.3.1.4.3. SWOT Analysis
                                    14.3.1.4.4. Strategic Overview
                         14.3.1.5. Google, Inc.
                                    14.3.1.5.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.5.2. Company Description
                                    14.3.1.5.3. SWOT Analysis
                                    14.3.1.5.4. Strategic Overview
                         14.3.1.6. Skype (Microsoft Corporation)
                                    14.3.1.6.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.6.2. Company Description
                                    14.3.1.6.3. SWOT Analysis
                                    14.3.1.6.4. Strategic Overview
                         14.3.1.7. Amazon Inc.
                                    14.3.1.7.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.7.2. Company Description
                                    14.3.1.7.3. SWOT Analysis
                                    14.3.1.7.4. Strategic Overview
                         14.3.1.8. Apple, Inc.
                                    14.3.1.8.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.8.2. Company Description
                                    14.3.1.8.3. SWOT Analysis
                                    14.3.1.8.4. Strategic Overview
                         14.3.1.9. Rakuten, Inc.
                                    14.3.1.9.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.9.2. Company Description
                                    14.3.1.9.3. SWOT Analysis
                                    14.3.1.9.4. Strategic Overview
                         14.3.1.10. Evernote Corporation
                                    14.3.1.10.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.10.2. Company Description
                                    14.3.1.10.3. SWOT Analysis
                                    14.3.1.10.4. Strategic Overview
                         14.3.1.11. Dropbox, Inc.
                                    14.3.1.11.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.11.2. Company Description
                                    14.3.1.11.3. SWOT Analysis
                                    14.3.1.11.4. Strategic Overview
                         14.3.1.12. Hulu, LLC
                                    14.3.1.12.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                    14.3.1.12.2. Company Description
                                    14.3.1.12.3. SWOT Analysis
                                    14.3.1.12.4. Strategic Overview

    15. Key Takeaways

    List of Tables 

    Table 1: Global OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
    Table 2: Global OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
    Table 3: Global OTT Market Forecast, By Media Content, 2015–2025 (US$ Bn)
    Table 4: Global OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
    Table 5: Global OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
    Table 6: Global OTT Market Forecast, By Region, 2015–2025 (US$ Bn)
    Table 7: North America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
    Table 8: North America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
    Table 9: North America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
    Table 10: North America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
    Table 11: North America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
    Table 12: North America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
    Table 13: Europe OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
    Table 14: Europe OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
    Table 15: Europe VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
    Table 16: Europe OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
    Table 17: Europe OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
    Table 18: Europe OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
    Table 19: APAC OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
    Table 20: APAC OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
    Table 21: APAC VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
    Table 22: APAC OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
    Table 23: APAC OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
    Table 24: APAC OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
    Table 25: MEA OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
    Table 26: MEA OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
    Table 27: MEA VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
    Table 28: MEA OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
    Table 29: MEA OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
    Table 30: MEA OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
    Table 31: South America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
    Table 32: South America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
    Table 33: South America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
    Table 34: South America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
    Table 35: South America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
    Table 36: South America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)

    List of Figures 

    Figure 1: Market Revenue Projections, 2015 – 2025 (US$ Bn)
    Figure 2: Market Value Share By Business Model (2017)
    Figure 4: Market Value Share By End-use Vertical (2017)
    Figure 3: Market Value Share By Application (2017)
    Figure 5: Market Value Share By Geography (2017)
    Figure 6: Global OTT Market Value Share Analysis, By Business Model, 2017 and 2025
    Figure 7: Premium & Subscription Graph
    Figure 8: Adware Graph
    Figure 9: E-commerce Graph
    Figure 10: Business Model Comparison Matrix
    Figure 11: OTT Market Attractiveness Analysis, By Business Model
    Figure 12: Global OTT Market Value Share Analysis, By Application, 2017 and 2025
    Figure 13: Communication Graph
    Figure 14: E-services Graph
    Figure 15: Media Content Graph
    Figure 16: Cloud Service Graph
    Figure 17: Global OTT Market Value Share Analysis, By Media Content, 2017 and 2025
    Figure 18: Application Comparison Matrix
    Figure 19: Global OTT Market Forecast, By Application
    Figure 20: Global OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
    Figure 21: Personal Graph
    Figure 22: Commercial  Graph
    Figure 23: Global OTT Market Value Share Analysis, By Commercial, 2017 and 2025
    Figure 24: End-use Vertical Comparison Matrix
    Figure 25: Global OTT Market Forecast, By End-use Vertical
    Figure 26:  OTT Market CAGR (2017 – 2025) Analysis, By Country 
    Figure 27: OTT Market Attractiveness Analysis, By Region
    Figure 28: North America OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
    Figure 29: North America OTT Market Value Share Analysis, By Business Model, 2017 and 2025
    Figure 30: North America OTT Market Value Share Analysis, By Application, 2017 and 2025
    Figure 31: North America OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
    Figure 32: North America OTT Market Value Share Analysis, By Country, 2017 and 2025
    Figure 33: North America OTT Market Attractiveness Analysis, By Business Model
    Figure 34: North America OTT Market Attractiveness Analysis, By Application 
    Figure 35: North America OTT Market Attractiveness Analysis, By End-use Vertical
    Figure 36: North America OTT Market Attractiveness Analysis, By Country
    Figure 37: Europe OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
    Figure 38: Europe OTT Market Value Share Analysis, By Business Model, 2017 and 2025
    Figure 39: Europe OTT Market Value Share Analysis, By Application, 2017 and 2025
    Figure 40: Europe OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
    Figure 41: Europe OTT Market Value Share Analysis, By Country, 2017 and 2025
    Figure 42: Europe OTT Market Attractiveness Analysis, By Business Model
    Figure 43: Europe OTT Market Attractiveness Analysis, By Application 
    Figure 44: Europe OTT Market Attractiveness Analysis, By End-use Vertical
    Figure 45: Europe OTT Market Attractiveness Analysis, By Country
    Figure 46: APAC OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
    Figure 47: APAC OTT Market Value Share Analysis, By Business Model, 2017 and 2025
    Figure 48: APAC OTT Market Value Share Analysis, By Application, 2017 and 2025
    Figure 49: APAC OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
    Figure 50: APAC OTT Market Value Share Analysis, By Country, 2017 and 2025
    Figure 51: APAC OTT Market Attractiveness Analysis, By Business Model
    Figure 52: APAC OTT Market Attractiveness Analysis, By Application 
    Figure 53: APAC OTT Market Attractiveness Analysis, By End-use Vertical
    Figure 54: APAC OTT Market Attractiveness Analysis, By Country
    Figure 55: MEA OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
    Figure 56: MEA OTT Market Value Share Analysis, By Business Model, 2017 and 2025
    Figure 57: MEA OTT Market Value Share Analysis, By Application, 2017 and 2025
    Figure 58: MEA OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
    Figure 59: MEA OTT Market Value Share Analysis, By Country, 2017 and 2025
    Figure 60: MEA OTT Market Attractiveness Analysis, By Business Model
    Figure 61: MEA OTT Market Attractiveness Analysis, By Application 
    Figure 62: MEA OTT Market Attractiveness Analysis, By End-use Vertical
    Figure 63: MEA OTT Market Attractiveness Analysis, By Country
    Figure 64: South America OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
    Figure 65: South America OTT Market Value Share Analysis, By Business Model, 2017 and 2025
    Figure 66: South America OTT Market Value Share Analysis, By Application, 2017 and 2025
    Figure 67: South America OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
    Figure 68: South America OTT Market Value Share Analysis, By Country, 2017 and 2025
    Figure 69: South America OTT Market Attractiveness Analysis, By Business Model
    Figure 70: South America OTT Market Attractiveness Analysis, By Application 
    Figure 71: South America OTT Market Attractiveness Analysis, By End-use Vertical
    Figure 72: South America OTT Market Attractiveness Analysis, By Country
    Figure 73: Global OTT Market Share Analysis (2017)

     

Copyright © Transparency Market Research, Inc. All Rights reserved