There has been increasing need for energy-efficient solutions in data centers worldwide. The market for green data centers is observing high growth with environmental regulations and rising energy costs. Moreover, the evolution of cloud-based solutions has made it vital for companies to monitor and control their data center usage. The high demand for data storage has created constraints in storage capacity, creating a need for energy-efficient solutions to store data. The global green data center market accounted for US$ 25.87 Bn in 2014, and is expected to expand at a CAGR of 30.8% during the period from 2015 to 2022. The implementation of advanced technologies such as economizers for cooling in data centers has resulted in improvements in efficiency and minimized environmental impact. Green data center solutions have benefited the businesses via efficient solutions for the management of IT data centers. Recently, green data center solutions have observed demand beyond the IT sector, with the banking, financial services, and insurance (BFSI); telecommunications; and healthcare sectors also considering their implementation. Reduced e-waste and low carbon emissions with the use of alternative energy technologies are some of the additional advantages of green data centers.
The global green data center market is segmented on the basis of PUE standards into PUE 1 to 1.5, PUE 1.5 to 2.0, and PUE greater than 2. The PUE greater than 2 standard segment dominated the market in 2014 and is expected to hold the major market share by 2022; however, the PUE 1 to 1.5 standard segment is predicted to grow the fastest over the forecast period from 2015 to 2022. Components of green data centers include air conditioning, power units, storage and servers, network devices, and security appliances. In terms of the end-use industry, IT, telecom, and healthcare are anticipated to swiftly adopt green data center solutions. On the basis of ownership types, the market is segmented into external and internal ownership. Within external ownership, co-location is predicted to hold the major demand by 2022, rather than dedicated hosting. Internal ownership is further sub-segmented into healthcare; IT; telecom; government; banking, financial services, and insurance (BFSI); energy and utility; transportation and logistics; and others. IT and telecom are the two major sub-segments in internal ownership that are predicted to account for a major market share and grow fastest in the coming years.
Geographically, North America and Europe accounted for the majority market shares globally in terms of revenue generated in 2014. This trend is expected to continue in the coming years; however, Asia Pacific is expected to grow the fastest during the forecast period from 2015 to 2022. This can be attributed to rise of IT sector industries in Asia. Furthermore, the growth of the healthcare sector would be one of the major factors driving the green data center market in Asia Pacific in the coming years. Other regions, such as Middle East and Africa and Latin America are also expected to witness significant growth in the coming years.
The green data center market is witnessing intense competition, with companies focusing on energy efficiency within their data centers and offering green data center solutions. Some of the key providers of green data center solutions include Cisco Systems, Inc., Ericsson, Fujitsu Ltd, International Business Machines (IBM) Corporation, and Hewlett-Packard Company. Other significant players in the market include Dell Inc., Equinix, Inc., Tech Mahindra Ltd., Eaton Corporation Plc., Ecomnets, EMC Corporation, Emerson Network Power, Hitachi, Ltd, and Schneider Electric (APC).
Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology
1.3.1 Sources
1.3.2 Secondary Research
1.3.3 Primary Research
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Green Data Center Market (2014 and 2022)
2.2 Global Green Data Center Market, 2012 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
2.3 Global Green Data Center Market, by PUE Standard, 2014 (US$ Bn)
2.4 Global Green Data Center Market, by Component, 2014 (US$ Bn)
2.5 Global Green Data Center Market, by Ownership, 2014 (US$ Bn)
2.6 Global Green Data Center Market, by Geography, 2014 (US$ Bn)
Chapter 3 Global Green Data Center Market Overview
3.1 Overview
3.2 Key Trends Analysis
3.3 Market Drivers
3.3.1 Drivers
3.3.1.1 Increasing shift of enterprises towards energy efficiency
3.3.1.1.1 Power Consumption Distribution for Data Center Facility
3.3.1.2 Government regulations driving the demand for green data centers
3.3.1.3 Reduction in operational cost propelling the growth of green data centers
3.3.2 Restraints
3.3.2.1 High capital investment challenging the growth of green data center market
3.3.2.2 Lack of expertise restraining the rapid adoption of green data centers
3.3.2.3 Lack of awareness among data center owners for energy efficiency
3.3.3 Opportunities
3.3.3.1 Introduction of advanced techniques and innovations in cooling mechanism
3.3.3.2 Using renewable energy and installing data centers at geographies with low temperature
3.4 Government Regulations for Green Data Center Market, By Country
3.4.1 U.S.
3.4.2 UK
3.4.3 Germany
3.4.4 Japan
3.4.5 India
3.4.6 Singapore
3.4.7 Australia
3.5 Global Green Data Center Market Analysis, By PUE Standard, 2012 – 2022 (US$ Bn)
3.5.1 Overview
3.5.1.1 Global Green Data Center Market, by PUE Standard – Market Share and Forecast, 2014 vs 2022 (Value %)
3.5.2 PUE 1 to 1.5
3.5.2.1 Global Green Data Center Market Revenue Growth for PUE 1 to 1.5, 2012 – 2022 (US$ Bn)
3.5.3 PUE 1.5 to 2
3.5.3.1 Average reported PUE, 2011 - 2014
3.5.3.2 Global Green Data Center Market Revenue Growth for PUE 1.5 to 2, 2012 – 2022 (US$ Bn)
3.5.4 PUE Greater than 2
3.5.4.1 Global Green Data Center Market Revenue Growth for Greater than 2, 2012 – 2022 (US$ Bn)
3.6 Global Green Data Center Market Analysis, By Component, 2012 – 2022 (US$ Bn)
3.6.1 Overview
3.6.1.1 Global Green Data Center Market, by Component – Market Share and Forecast, 2014 vs 2022 (Value %)
3.6.2 Air Conditioning
3.6.2.1 Global Green Data Center Market Revenue Growth in Air Conditioning Component, 2012 – 2022 (US$ Bn)
3.6.3 Power Backup
3.6.3.1 Global Green Data Center Market Revenue Growth in Power Backup Component, 2012 – 2022 (US$ Bn)
3.6.4 Storage & Servers
3.6.4.1 Global Green Data Center Market Revenue Growth in Storage & Servers, 2012 – 2022 (US$ Bn)
3.6.5 Network
3.6.5.1 Global Green Data Center Market Revenue Growth in Network Component, 2012 – 2022 (US$ Bn)
3.6.6 Security Appliances
3.6.6.1 Global Green Data Center Market Revenue Growth in Security Appliances Component, 2012 – 2022 (US$ Bn)
3.7 Global Green Data Center Market Analysis, By Ownership, 2012 – 2022 (US$ Bn)
3.7.1 Overview
3.7.1.1 Global Green Data Center Market, by Ownership – Market Share and Forecast, 2014 vs 2022 (Value %)
3.7.2 External
3.7.2.1 Co-location
3.7.2.1.1 Global Green Data Center Market Revenue Growth in Co-location, 2012 – 2022 (US$ Bn)
3.7.2.2 Dedicated Hosting
3.7.2.2.1 Global Green Data Center Market Revenue Growth in Dedicated Hosting, 2012 – 2022 (US$ Bn)
3.7.3 Internal
3.7.3.1 Healthcare
3.7.3.1.1 Global Green Data Center Market Revenue Growth in Healthcare industry, 2012 – 2022 (US$ Bn)
3.7.3.2 IT
3.7.3.2.1 Global Green Data Center Market Revenue Growth in IT industry, 2012 – 2022 (US$ Bn)
3.7.3.3 Telecommunication
3.7.3.3.1 Global Green Data Center Market Revenue Growth in Telecommunication industry 2012 – 2022 (US$ Bn)
3.7.3.4 Government
3.7.3.4.1 Global Green Data Center Market Revenue Growth in Government industry, 2012 – 2022 (US$ Bn)
3.7.3.5 BFSI
3.7.3.5.1 Global Green Data Center Market Revenue Growth in BFSI industry, 2012 – 2022 (US$ Bn)
3.7.3.6 Energy & Utility
3.7.3.6.1 Global Green Data Center Market Revenue Growth in Energy & Utility industry, 2012 – 2022 (US$ Bn)
3.7.3.7 Transportation & Logistics
3.7.3.7.1 Global Green Data Center Market Revenue Growth in Transportation & Logistics industry, 2012 – 2022 (US$ Bn)
3.7.3.8 Others (Retail, etc)
3.7.3.8.1 Global Green Data Center Market Revenue Growth in Others (Retail, etc), 2012 – 2022 (US$ Bn)
3.8 Competitive Landscape
3.8.1 Market Positioning of Key Players, 2013
3.8.1.1 Global Green Data Center Market Positioning Analysis, 2014
3.8.2 Competitive Strategies Adopted by Leading Players
3.8.3 Recommendations
Chapter 4 North America Green Data Center Market Analysis, 2012 – 2022
4.1 Overview
4.1.1 North America Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
4.2 Key Trends Analysis
4.3 North America Green Data Center Market Analysis, By PUE Standard, 2012 – 2022
4.3.1 Overview
4.3.1.1 North America Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
4.4 North America Green Data Center Market Analysis, By Component, 2012 – 2022
4.4.1 Overview
4.4.1.1 North America Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
4.5 North America Green Data Center Market Analysis, By Data Center Ownership, 2012 – 2022
4.5.1 Overview
4.5.1.1 North America Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
4.5.1.2 North America Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
4.6 North America Green Data Center Market Analysis, by Geography, 2012 – 2022
4.6.1 Overview
4.6.1.1 North America Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
Chapter 5 Europe Green Data Center Market Analysis
5.1 Overview
5.1.1 Europe Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
5.2 Key Trends Analysis
5.3 Europe Green Data Center Market Analysis, By PUE Standard, 2012 – 2022
5.3.1 Overview
5.3.1.1 Europe Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
5.4 Europe Green Data Center Market Analysis, By Component, 2012 – 2022
5.4.1 Overview
5.4.1.1 Europe Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
5.5 Europe Green Data Center Market Analysis, By Data Center Ownership, 2012 – 2022
5.5.1 Overview
5.5.1.1 Europe Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
5.5.1.2 Europe Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
5.6 Europe Green Data Center Market Segment Share, by Geography, 2012 – 2022
5.6.1 Overview
5.6.1.1 Europe Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
Chapter 6 Asia Pacific Green Data Center Market Analysis
6.1 Overview
6.1.1 Asia Pacific Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
6.2 Key Trends Analysis
6.3 Asia Pacific Green Data Center Market Analysis, By PUE Standard, 2012 – 2022
6.3.1 Overview
6.3.1.1 Asia Pacific Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
6.4 Asia Pacific Green Data Center Market Analysis, By Component, 2012 – 2022
6.4.1 Overview
6.4.1.1 Asia Pacific Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
6.5 Asia Pacific Green Data Center Market Analysis, By Data Center Ownership, 2012 – 2022
6.5.1 Overview
6.5.1.1 Asia Pacific Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
6.5.1.2 Asia Pacific Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
6.6 Asia Pacific Green Data Center Market Segment Share, by Geography, 2012 – 2022
6.6.1 Overview
6.6.1.1 Asia Pacific Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
Chapter 7 MEA Green Data Center Market Analysis
7.1 Overview
7.1.1 MEA Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
7.2 Key Trends Analysis
7.3 MEA Green Data Center Market Analysis, By PUE Standard, 2012 – 2022
7.3.1 Overview
7.3.1.1 MEA Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
7.4 MEA Green Data Center Market Analysis, By Component, 2012 – 2022
7.4.1 Overview
7.4.1.1 MEA Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
7.5 MEA Green Data Center Market Analysis, By Data Center Ownership, 2012 – 2022
7.5.1 Overview
7.5.1.1 MEA Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
7.5.1.2 MEA Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
7.6 MEA Green Data Center Market Segment Share, by Geography, 2012 – 2022
7.6.1 Overview
7.6.1.1 MEA Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
Chapter 8 Latin America Green Data Center Market Analysis
8.1 Overview
8.1.1 Latin America Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
8.2 Key Trends Analysis
8.3 Latin America Green Data Center Market Analysis, By PUE Standard, 2012 – 2022
8.3.1 Overview
8.3.1.1 Latin America Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
8.4 Latin America Green Data Center Market Analysis, By Component, 2012 – 2022
8.4.1 Overview
8.4.1.1 Latin America Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
8.5 Latin America Green Data Center Market Analysis, By Data Center Ownership, 2012 – 2022
8.5.1 Overview
8.5.1.1 Latin America Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
8.5.1.2 Latin America Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
8.6 Latin America Green Data Center Market Segment Share, by Geography, 2012 – 2022
8.6.1 Overview
8.6.1.1 Latin America Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
Chapter 9 Company Profiles
9.1 IBM Corporation
9.2 Cisco Systems, Inc.
9.3 Ericsson
9.4 Dell, Inc.
9.5 Eaton Corporation Plc
9.6 EMC Corporation
9.7 Emerson Network Power
9.8 Fujitsu Ltd.
9.9 Hitachi Ltd.
9.10 Hewlett-Packard Development Company, L.P.
9.11 American Power Conversation Corporation (Schneider Electric SA)
List of Tables
TABLE 1 Market Snapshot: Global Green Data Center Market (2014 and 2022)
TABLE 2 Impact Analysis of Drivers
TABLE 3 NRDC Projections of Energy, Electricity, Power Consumption and Carbon Emissions
TABLE 4 NRDC Projections of Energy Savings (US$)
TABLE 5 NRDC Projections of Reduction in Carbon Emissions
TABLE 6 NRDC Projections of Energy Savings in Data Centers
TABLE 7 Impact Analysis of Restraints
TABLE 8 North America Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
TABLE 9 North America Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
TABLE 10 North America Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
TABLE 11 North America Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
TABLE 12 North America Green Data Center Market Segment Share, by Geography, 2012 – 2022 (US$ Bn)
TABLE 13 Europe Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
TABLE 14 Europe Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
TABLE 15 Europe Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
TABLE 16 Europe Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
TABLE 17 Europe Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
TABLE 18 Asia Pacific Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
TABLE 19 Asia Pacific Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
TABLE 20 Asia Pacific Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
TABLE 21 Asia Pacific Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
TABLE 22 Asia Pacific Green Data Center Market Segment Share, by Geography, 2012 – 2022 (US$ Bn)
TABLE 23 MEA Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
TABLE 24 MEA Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
TABLE 25 MEA Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
TABLE 26 MEA Green Data Center Market Revenue and Forecast, by Internal Ownership, 2012 – 2022 (US$ Bn)
TABLE 27 MEA Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
TABLE 28 Latin America Green Data Center Market Revenue and Forecast, by PUE Standard, 2012 – 2022 (US$ Bn)
TABLE 29 Latin America Green Data Center Market Revenue and Forecast, by Component, 2012 – 2022 (US$ Bn)
TABLE 30 Latin America Green Data Center Market Revenue and Forecast, by External Ownership, 2012 – 2022 (US$ Bn)
TABLE 31 Latin America Green Data Center Market Segment Share, by Internal Ownership, 2012 – 2022 (US$ Bn)
TABLE 32 Latin America Green Data Center Market Revenue and Forecast, by Geography, 2012 – 2022 (US$ Bn)
List of Figures
FIG. 1 Global Green Data Center Market: Market Segmentation
FIG. 2 Global Green Data Center Market, 2012 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
FIG. 3 Global Green Data Center Market, by PUE Standard, 2014 (US$ Bn)
FIG. 4 Global Green Data Center Market, by Component, 2014 (US$ Bn)
FIG. 5 Global Green Data Center Market, by Ownership, 2014 (US$ Bn)
FIG. 6 Global Green Data Center Market, by Geography, 2014 (US$ Bn)
FIG. 7 Power consumption distribution for Data Center Facility
FIG. 8 Global Green Data Center Market, by PUE Standard – Market Share and Forecast, 2014 vs 2022 (Value %)
FIG. 9 Facebook Live PUE Dashboard
FIG. 10 Global Green Data Center Market Revenue Growth for PUE 1 to 1.5, 2012 – 2022 (US$ Bn)
FIG. 11 Average reported PUE, 2011 - 2014
FIG. 12 Global Green Data Center Market Revenue Growth for PUE 1.5 to 2, 2012 – 2022 (US$ Bn)
FIG. 13 Global Green Data Center Market Revenue Growth for Greater than 2, 2012 – 2022 (US$ Bn)
FIG. 14 Global Green Data Center Market, by Component – Market Share and Forecast, 2014 vs 2022 (Value %)
FIG. 15 Global Green Data Center Market Revenue Growth Air Conditioning Component, 2012 – 2022 (US$ Bn)
FIG. 16 Global Green Data Center Market Revenue Growth in Power Backup Component, 2012 – 2022 (US$ Bn)
FIG. 17 Global Green Data Center Market Revenue Growth in Storage & Servers, 2012 – 2022 (US$ Bn)
FIG. 18 Global Green Data Center Market Revenue Growth in Network Component, 2012 – 2022 (US$ Bn)
FIG. 19 Global Green Data Center Market Revenue Growth in Security Appliances Component, 2012 – 2022 (US$ Bn)
FIG. 20 Global Green Data Center Market, by Ownership – Market Share and Forecast, 2014 vs 2022 (Value %)
FIG. 21 Global Green Data Center Market Revenue Growth in Co-location, 2012 – 2022 (US$ Bn)
FIG. 22 Global Green Data Center Market Revenue Growth in Dedicated Hosting, 2012 – 2022 (US$ Bn)
FIG. 23 Global Green Data Center Market Revenue Growth in Healthcare industry, 2012 – 2022 (US$ Bn)
FIG. 24 Global Green Data Center Market Revenue Growth in IT industry, 2012 – 2022 (US$ Bn)
FIG. 25 Global Green Data Center Market Revenue Growth in Telecommunication industry, 2012 – 2022 (US$ Bn)
FIG. 26 Global Green Data Center Market Revenue Growth in Government industry, 2012 – 2022 (US$ Bn)
FIG. 27 Global Green Data Center Market Revenue Growth in BFSI industry, 2012 – 2022 (US$ Bn)
FIG. 28 Global Green Data Center Market Revenue Growth in Energy & Utility industry, 2012 – 2022 (US$ Bn)
FIG. 29 Global Green Data Center Market Revenue Growth in Transportation & Logistics industry, 2012 – 2022 (US$ Bn)
FIG. 30 Global Green Data Center Market Revenue Growth in Others (Retail, etc), 2012 – 2022 (US$ Bn)
FIG. 31 Global Green Data Center Market Positioning Analysis, 2014
FIG. 32 North America Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
FIG. 33 Europe Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
FIG. 34 Asia Pacific Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
FIG. 35 MEA Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
FIG. 36 Latin America Green Data Center Market Revenue and Y-o-Y Growth, 2012 – 2022 (US$ Bn)
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