A2P SMS Market

A2P SMS Market (Application: (Pushed Content Services, Customer Relationship Management (CRM) Services, Promotional Campaigns, Interactive Services, Others); End-user) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

A2P SMS Market Outlook 2031

  • The global A2P SMS Market was valued at US$ 66.1 Bn in 2021
  • It is estimated to advance at a CAGR of 4.8 % from 2022 to 2031
  • The global A2P SMS Market is expected to reach US$ 105.4 Bn by the end of 2031

Analysts’ Viewpoint on A2P SMS Market Scenario

Asia Pacific and North America are estimated to hold a major share of the global A2P SMS market. The market in Asia Pacific is expected to grow at a notable pace during the forecast period owing to the massive mobile subscriber base, which prompts enterprises in the region to become more competitive and thereby focus on offering better customer services in A2P SMS. Applications of A2P SMS are increasing across the globe, as businesses are introducing mobile and digital channels to interact with customers seamlessly and more effectively. Furthermore, the trend of OTT (over-the-top) services is gaining traction and thus, it has become one of the key drivers of market growth. Adoption of OTT apps for personal communication makes A2P SMS a default choice for businesses and brand communication. For instance, companies can integrate A2P messaging APIs with Facebook Messenger app to send OTPs through that specific channel. Moreover, diverse advantages associated with the A2P SMS, such as high volume delivery of marketing messages and alerts at incredible pace, controlled and secure environment, universal reach, and smart analytics and reporting, are some of the factors that fuel market growth.

A2p Sms Market

Global A2P SMS Market Introduction

SMS is a ubiquitous and discreet technique of reaching people by using a basic feature of the phone without any additional access to data services. Application-to-person SMS is a form of SMS that is sent from a web-based application to a mobile subscriber. Generic applications of A2P SMS are alerts, marketing messages, flight alerts, and notifications. SMSes are also sent from mobile subscribers to web-based applications, which are called as person-to-application (A2P) messaging. SMS is centrally invoiced and can reach any network globally, thus it is mostly preferred over other content delivery mediums.

A2P SMS services are extensively employed in e-commerce, banking and financial service institutions, healthcare, entertainment, and e-tourism among others, and consequently, the demand for A2P calling or SMS is increasing at a rapid pace across the globe. Growth in mobile marketing activities by application developers, marketers, and increasing mobile subscribers as well as low cost subscription charges are contributing to the rise in demand for A2P SMS. A2P SMS businesses are facing challenges due to increasing incidences of mobile messaging spam, phishing, and malware. Increased usage of smartphones and growth in penetration of internet networks have reduced the subscription of pushed updates through SMS such as news updates and stock updates; however, there is still enough potential for companies to reach developing nations with low penetration of mobile apps and web services.

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Rise in Number of Mobile Subscribers Drives Market

SMS is a well-established communication channel between customers and their service providers. Despite the availability of other communication methods such as phone calls (voice) and emails, SMS is a discreet and omnipresent technique to reach people by using basic mobile handsets without any additional access to data services.

As per the Mobile Economy 2022 report, the growth of subscribers continues as mobiles contribute to the global economy. By the end of 2021, nearly 5.3 billion people subscribed to mobile services, which represents 67% of the global population. The future growth of the market is majorly dependent on the younger population, as many adults own and operate a mobile phone.

400 million new mobile subscribers, majorly from Asia Pacific and Sub-Saharan Africa, are expected to be added by 2025, which takes the total number of subscribers to 5.7 billion (i.e. 70% of the global population).

In 2021, mobile technologies and services generated over US$ 4.5 trillion, which accounts for 5% of global GDP. The revenue generated is estimated to grow by more than US$ 400 Bn by 2025. This, in turn, increases the value to US$ 5 trillion, as countries across the globe are benefiting from improvements in efficiency and productivity and increased adoption of mobile services.

Preference for Messaging Exchange Providers to Connect Enterprises and OTT Application Providers with Customer to Boost A2P SMS Market

An e-commerce enterprise may need to reach each operator individually to sign an agreement or work with numerous aggregators to roll out service. Operators usually change their business models to drive competency. Some message exchange providers have inbuilt high-quality (SS7) direct interconnections and are highly experienced in managing SMS traffic and blocking spammers from reaching mobile subscribers.

Operators using solutions from messaging exchange providers have a competitive edge over others. Messaging exchange providers offer a single source for global mobile messaging with guaranteed excellence of service along with one-stop billing and support. This allows application providers and OTTs to concentrate on their core businesses. SMS traffic can be efficiently monitored and filtered to cater to the specific requirements of operators with the help of mobile messaging exchange providers.

This would limit spam messages and enable operators to focus on catering to genuine enterprises, OTTs, and application providers. A2P SMS has gained prominence in verticals such as healthcare, transport, finance, and advertising through SMS APIs offered by operators. Operators have the opportunity to offer a complete service that aggregates all streams of business communication and leverages A2P SMS gateway for scheduling. Operators have been presented with an opportunity to leverage A2P SMS either through SMS APIs to third-party developers or through their own services.

Service providers seek a delivery technology that is reliable, timely, and most important not prone to data leakages; this is where carrier-grade messaging can make the strongest impact. The ubiquitous nature of SMS would enable the services to be sent to any consumer irrespective of geographical region. This presents an opportunity for A2P SMS operators and Over-The-Top (OTT) players to work together to offer holistic, high-quality services to consumers. SMS APIs are expected to play an important role in the next four years in ensuring an app can reach the widest possible audience and thereby impact its adoption.

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Regional Outlook of Global A2P SMS Market

Asia Pacific and North America are estimated to hold a major share of the global market. Asia Pacific accounted for the largest share owing the massive mobile subscriber base, which compels enterprises in the region to become more competitive with instant messaging facility and thereby focus on offering better customer services in A2P SMS. Rise in applications of A2P platforms for business is expected to fuel the market. For instance, according to the survey conducted by Ovum and Tata Communications, A2P messaging platform is the primary mobile specific service that is utilized in customer relationship management services, and instant messaging, by companies to communicate with customers. This is estimated to drive the market at a rapid pace during the forecast period.

Analysis of Key Players in the Global A2P SMS Market

Detailed profiles of A2P messaging companies have been provided in the market report to evaluate their financials, key product offerings, recent developments, and strategies. Top A2P messaging providers are expanding their product portfolio to increase their market share. Leading companies in A2P SMS market are Twilio Inc., Sinch, Orange, China Telecom Corporation Limited, Infobip Ltd, Tyntec, Route Mobile, AT&T, Genesys, Tata Communications, Vonage, and Sify Technologies Limited.

Each of these players has been profiled in the A2P SMS market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Key Developments in Global A2P SMS Market

  • In June 2021, Jazz, one of Pakistan’s leading 4G operators and digital service providers, partnered with Snich AB to secure its A2P messaging for its mobile subscribers. Snich’s managed SMS firewall and A2P services deliver spam and fraud protection for over 69 million Jazz subscribers.
  • In February 2021, Twilio Inc. announced that AT&T Inc. is to launch A2P 10DLC-based messaging. The A2P 10DLC refers to a system in the U.S. that allows businesses to send Application-to-Person (A2P) type messaging through standard 10-digit long code (10DLC) phone numbers. Carriers in the U.S. consider all Twilio traffic to be A2P.

Global A2P SMS Market Snapshot

Attribute

Detail

Market Size Value in 2021

US$ 66.1 Bn

Market Forecast Value in 2031

US$ 105.4 Bn

Growth Rate

(CAGR)

4.8%

Forecast Period

2022–2031

Historical Data Available for

2016–2020

Quantitative Units

US$ Bn for Value

Market Analysis

Includes cross-segment analysis at global as well as regional level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, analysis, value chain analysis, and key trend analysis.

Competition Landscape

  • Market share analysis by company (2021)
  • Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials

Format

Electronic (PDF) + Excel

Market Segmentation

  • Application
    • Pushed Content Services
    • Customer Relationship Management (CRM) Services
    • Promotional Campaigns
    • Interactive Services
    • Others
  • End-user
    • Retail
    • Travel & Transport
    • Entertainment
    • Healthcare
    • Hospitality
    • BFSI
    • Others

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Countries Covered

  • U.S.
  • Canada
  • Mexico
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • China
  • India
  • Japan
  • ASEAN
  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Brazil
  • Argentina

Companies Profiled

  • TWILIO INC.
  • Sinch
  • Orange
  • China Telecom Global Limited
  • Infobip ltd.
  • Tyntec
  • Route Mobile
  • AT&T
  • Genesys
  • Tata Communications
  • Vonage
  • Sify Technologies limited
  • Others

Customization Scope

Available upon request

Pricing

Available upon request

Frequently Asked Questions

How is the A2P SMS market expected to grow by 2031?

The A2P SMS market is expected to reach a value of US$ 105.4 Bn by 2031.

Who are the key vendors in the A2P SMS market?

Some of the key vendors of the market are AT&T., Infobip Ltd, Sinch, China Telecom Corporation Limited, and Orange

What is the A2P SMS market growth?

The A2P SMS market is estimated to grow at a CAGR of 4.8% during the forecast period

What is the driving factor the A2P SMS market?

Increase in mobile subscribers is one of the most important factors in market growth

What is the estimated market share of the leading regional segment in 2022?

Asia Pacific is expected to account for 28.24% share of the global market in 2022

What are some of the latest trends in the A2P SMS market?

A2P messaging benefits with increased user satisfaction, smart analytics and reporting, and controlled and secure environment

What is the market value of the A2P SMS market in 2021?

The A2P SMS market stood at US$ 66.1 Bn in 2021

    1. Preface

        1.1. Market Introduction

        1.2. Market Segmentation

        1.3. Key Research Objectives

    2. Assumptions and Research Methodology

        2.1. Research Methodology

            2.1.1. List of Primary and Secondary Sources

        2.2. Key Assumptions for Data Modelling

    3. Executive Summary: Global A2P SMS Market

    4. Market Overview

        4.1. Market Definition

        4.2. Technology/ Product Roadmap

        4.3. Market Factor Analysis

            4.3.1. Forecast Factors

            4.3.2. Ecosystem/ Value Chain Analysis

            4.3.3. Market Dynamics (Growth Influencers)

                4.3.3.1. Drivers

                4.3.3.2. Restraints

                4.3.3.3. Opportunities

                4.3.3.4. Impact Analysis of Drivers and Restraints

        4.4. COVID-19 Impact Analysis

            4.4.1. Impact of COVID-19 on A2P SMS Market

            4.4.2. End-user Sentiment Analysis: Comparative Analysis on Spending

                4.4.2.1. Increase in Spending

                4.4.2.2. Decrease in Spending

            4.4.3. Short Term and Long Term Impact on the Market

        4.5. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East and Africa/ South America)

            4.5.1. By Application

            4.5.2. By End-user

    5. Global A2P SMS Market Analysis and Forecast

        5.1. Market Revenue Analysis (US$ Bn), 2016-2031

            5.1.1. Historic Growth Trends, 2016-2021

            5.1.2. Forecast Trends, 2022-2031

        5.2. Pricing Model Analysis/ Price Trend Analysis

    6. Global A2P SMS Market Analysis, by Application

        6.1. Overview and Definitions

        6.2. Key Segment Analysis

        6.3. A2P SMS Market Size (US$ Bn) Forecast, by Application, 2018 - 2031

            6.3.1. Pushed Content Services

            6.3.2. Customer Relationship Management (CRM) Services

            6.3.3. Promotional Campaigns

            6.3.4. Interactive Services

            6.3.5. Others

    7. Global A2P SMS Market Analysis, by End-user

        7.1. Overview and Definitions

        7.2. Key Segment Analysis

        7.3. A2P SMS Market Size (US$ Bn) Forecast, by End-user, 2018 - 2031

            7.3.1. Retail

            7.3.2. Travel & Transport

            7.3.3. Entertainment

            7.3.4. Healthcare

            7.3.5. Hospitality

            7.3.6. BFSI

            7.3.7. Others

    8. Global A2P SMS Market Analysis and Forecasts, by Region

        8.1. Key Findings

        8.2. Market Size (US$ Bn) Forecast by Region, 2018-2031

            8.2.1. North America

            8.2.2. Europe

            8.2.3. Asia Pacific

            8.2.4. Middle East & Africa

            8.2.5. South America

    9. North America A2P SMS Market Analysis and Forecast

        9.1. Regional Outlook

        9.2. A2P SMS Market Size (US$ Bn) Analysis and Forecast, 2018 - 2031

            9.2.1. By Application

            9.2.2. By End-user

        9.3. A2P SMS Market Size (US$ Bn) Forecast, by Country, 2018 - 2031

            9.3.1. U.S.

            9.3.2. Canada

            9.3.3. Mexico

    10. Europe A2P SMS Market Analysis and Forecast

        10.1. Regional Outlook

        10.2. A2P SMS Market Size (US$ Bn) Analysis and Forecast, 2018 - 2031

            10.2.1. By Application

            10.2.2. By End-user

        10.3. A2P SMS Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            10.3.1. Germany

            10.3.2. UK

            10.3.3. France

            10.3.4. Italy

            10.3.5. Spain

            10.3.6. Rest of Europe

    11. Asia Pacific A2P SMS Market Analysis and Forecast

        11.1. Regional Outlook

        11.2. A2P SMS Market Size (US$ Bn) Analysis and Forecast, 2018 - 2031

            11.2.1. By Application

            11.2.2. By End-user

        11.3. A2P SMS Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            11.3.1. China

            11.3.2. India

            11.3.3. Japan

            11.3.4. ASEAN

            11.3.5. Rest of Asia Pacific

    12. Middle East & Africa A2P SMS Market Analysis and Forecast

        12.1. Regional Outlook

        12.2. A2P SMS Market Size (US$ Bn) Analysis and Forecast, 2018 - 2031

            12.2.1. By Application

            12.2.2. By End-user

        12.3. A2P SMS Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            12.3.1. Saudi Arabia

            12.3.2. United Arab Emirates

            12.3.3. South Africa

            12.3.4. Rest of Middle East & Africa

    13. South America A2P SMS Market Analysis and Forecast

        13.1. Regional Outlook

        13.2. A2P SMS Market Size (US$ Bn) Analysis and Forecast, 2018 - 2031

            13.2.1. By Application

            13.2.2. By End-user

        13.3. A2P SMS Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            13.3.1. Brazil

            13.3.2. Argentina

            13.3.3. Rest of South America

    14. Competition Landscape

        14.1. Market Competition Matrix, by Leading Players

        14.2. Market Revenue Share Analysis (%), by Leading Players (2021)

        14.3. Competitive Scenario

            14.3.1. List of Emerging, Prominent and Leading Players

            14.3.2. Major Mergers & Acquisitions, Expansions, Partnership, Contacts, Deals, etc.

    15. Company Profiles

        15.1. Twilio

            15.1.1. Business Overview

            15.1.2. Company Revenue

            15.1.3. Product Portfolio

            15.1.4. Geographic Footprint

            15.1.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.2. Sinch AB

            15.2.1. Business Overview

            15.2.2. Company Revenue

            15.2.3. Product Portfolio

            15.2.4. Geographic Footprint

            15.2.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.3. Orange

            15.3.1. Business Overview

            15.3.2. Company Revenue

            15.3.3. Product Portfolio

            15.3.4. Geographic Footprint

            15.3.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.4. China Telecom

            15.4.1. Business Overview

            15.4.2. Company Revenue

            15.4.3. Product Portfolio

            15.4.4. Geographic Footprint

            15.4.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.5. Infobip Ltd

            15.5.1. Business Overview

            15.5.2. Company Revenue

            15.5.3. Product Portfolio

            15.5.4. Geographic Footprint

            15.5.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.6. Tyntec

            15.6.1. Business Overview

            15.6.2. Company Revenue

            15.6.3. Product Portfolio

            15.6.4. Geographic Footprint

            15.6.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.7. Route Mobile Limited

            15.7.1. Business Overview

            15.7.2. Company Revenue

            15.7.3. Product Portfolio

            15.7.4. Geographic Footprint

            15.7.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.8. AT&T

            15.8.1. Business Overview

            15.8.2. Company Revenue

            15.8.3. Product Portfolio

            15.8.4. Geographic Footprint

            15.8.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.9. Genesys

            15.9.1. Business Overview

            15.9.2. Company Revenue

            15.9.3. Product Portfolio

            15.9.4. Geographic Footprint

            15.9.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.10. Tata Communications

            15.10.1. Business Overview

            15.10.2. Company Revenue

            15.10.3. Product Portfolio

            15.10.4. Geographic Footprint

            15.10.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.11. Vonage

            15.11.1. Business Overview

            15.11.2. Company Revenue

            15.11.3. Product Portfolio

            15.11.4. Geographic Footprint

            15.11.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.12. Sify Technologies

            15.12.1. Business Overview

            15.12.2. Company Revenue

            15.12.3. Product Portfolio

            15.12.4. Geographic Footprint

            15.12.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.

        15.13. Others

    16. Key Takeaways

    List of Tables

    Table 1: Acronyms Used in the A2P SMS Market

    Table 2: North America A2P SMS Market Revenue Analysis, by Country, 2022 - 2031 (US$ Bn)

    Table 3: Europe A2P SMS Market Revenue Analysis, by Country & Sub-region, 2022 - 2031 (US$ Bn)

    Table 4: Asia Pacific A2P SMS Market Revenue Analysis, by Country & Sub-region, 2022 - 2031 (US$ Bn)

    Table 5: Middle East & Africa A2P SMS Market Revenue Analysis, by Country & Sub-region, 2021 and 2031 (US$ Bn)

    Table 6: South America A2P SMS Market Revenue Analysis, by Country & Sub-region, 2022 - 2031 (US$ Bn)

    Table 7: Forecast Factors: Relevance and Impact (1/2)

    Table 8: Forecast Factors: Relevance and Impact (2/2)

    Table 9: Impact Analysis of Drivers & Restraints

    Table 10: Global A2P SMS Market Value (US$ Bn) Forecast, by Application, 2018 – 2031

    Table 11: Global A2P SMS Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 12: Global A2P SMS Market Volume (US$ Bn) Forecast, by Region, 2018 - 2031

    Table 13: North America A2P SMS Market Value (US$ Bn) Forecast, by Application, 2018 – 2031

    Table 14: North America A2P SMS Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 15: North America A2P SMS Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 16: U.S. A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 17: Canada A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 18: Mexico A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 19: Europe A2P SMS Market Value (US$ Bn) Forecast, by Application, 2018 – 2031

    Table 20: Europe A2P SMS Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 21: Europe A2P SMS Market Value (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

    Table 22: Germany A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 23: UK A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 24: France A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 25: Italy A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 26: Spain A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 27: Asia Pacific A2P SMS Market Value (US$ Bn) Forecast, by Application, 2018 – 2031

    Table 28: Asia Pacific A2P SMS Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 29: Asia Pacific A2P SMS Market Value (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

    Table 30: China A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 31: India A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 32: Japan A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 33: ASEAN A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 34: Middle East & Africa A2P SMS Market Value (US$ Bn) Forecast, by Application, 2018 – 2031

    Table 35: Middle East & Africa A2P SMS Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 36: Middle East & Africa A2P SMS Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 37: Saudi Arabia A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 38: United Arab Emirates A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 39: South Africa A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 40: South America A2P SMS Market Value (US$ Bn) Forecast, by Application, 2018 – 2031

    Table 41: South America A2P SMS Market Value (US$ Bn) Forecast, by End-user, 2018 – 2031

    Table 42: South America A2P SMS Market Value (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

    Table 43: Brazil A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 44: Argentina A2P SMS Market Revenue CAGR Breakdown (%), by Growth Term

    Table 45: Mergers & Acquisitions, Partnerships (1/2)

    Table 46: Mergers & Acquisitions, Partnership (2/2)

    List of Figures

    Figure 1: Global A2P SMS Market Size (US$ Bn) Forecast, 2018–2031

    Figure 2: Global A2P SMS Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2022E

    Figure 3: Top Segment Analysis of A2P SMS Market

    Figure 4: Global A2P SMS Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2031F

    Figure 5: Global A2P SMS Market Attractiveness Assessment, by Application

    Figure 6: Global A2P SMS Market Attractiveness Assessment, by End-user

    Figure 7: Global A2P SMS Market Attractiveness Assessment, by Region

    Figure 8: Global A2P SMS Market Revenue (US$ Bn) Historic Trends, 2016 – 2021

    Figure 9: Global A2P SMS Market Revenue Opportunity (US$ Bn) Historic Trends, 2016 – 2021

    Figure 10: Global A2P SMS Market Value Share Analysis, by Application, 2022

    Figure 11: Global A2P SMS Market Value Share Analysis, by Application, 2031

    Figure 12: Global A2P SMS Market Absolute Opportunity (US$ Bn), by, 2022 – 2031

    Figure 13: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Pushed Content Services, 2022 – 2031

    Figure 14: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Customer Relationship Management (CRM) Services, 2022 – 2031

    Figure 15: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Promotional Campaigns, 2022 – 2031

    Figure 16: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Interactive Services, 2022 – 2031

    Figure 17: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 18: Global A2P SMS Market Value Share Analysis, by End-user, 2022

    Figure 19: Global A2P SMS Market Value Share Analysis, by End-user, 2031

    Figure 20: Global A2P SMS Market Absolute Opportunity (US$ Bn), by 2022 – 2031

    Figure 21: Global A2P SMS Market Absolute Opportunity (US$ Bn), by, BFSI 2022 – 2031

    Figure 22: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Healthcare, 2022 – 2031

    Figure 23: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Entertainment, 2022 – 2031

    Figure 24: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Travel & Transport, 2022 – 2031

    Figure 25: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Retail, 2022 – 2031

    Figure 26: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Manufacturing, 2022 – 2031

    Figure 27: Global A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 28: Global A2P SMS Market Opportunity (US$ Bn), by Region

    Figure 29: Global A2P SMS Market Opportunity Share (%), by Region, 2022–2031

    Figure 30: Global A2P SMS Market Size (US$ Bn), by Region, 2022 & 2031

    Figure 31: Global A2P SMS Market Value Share Analysis, by Region, 2022

    Figure 32: Global A2P SMS Market Value Share Analysis, by Region, 2031

    Figure 33: North America A2P SMS Market Absolute Opportunity (US$ Bn), 2022 – 2031

    Figure 34: Europe A2P SMS Market Absolute Opportunity (US$ Bn), 2022 – 2031

    Figure 35: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), 2022 – 2031

    Figure 36: Middle East & Africa A2P SMS Market Absolute Opportunity (US$ Bn), 2022 – 2031

    Figure 37: South America A2P SMS Market Absolute Opportunity (US$ Bn), 2022 – 2031

    Figure 38: North America A2P SMS Market Value Share Analysis, by Application, 2022

    Figure 39: North America A2P SMS Market Value Share Analysis, by Application, 2031

    Figure 40: North America A2P SMS Market Absolute Opportunity (US$ Bn), by, 2022 – 2031

    Figure 41: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Pushed Content Services, 2022 – 2031

    Figure 42: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Customer Relationship Management (CRM) Services, 2022 – 2031

    Figure 43: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Promotional Campaigns, 2022 – 2031

    Figure 44: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Interactive Services, 2022 – 2031

    Figure 45: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 46: North America A2P SMS Market Value Share Analysis, by End-user, 2022

    Figure 47: North America A2P SMS Market Value Share Analysis, by End-user, 2031

    Figure 48: North America A2P SMS Market Absolute Opportunity (US$ Bn), by 2022 – 2031

    Figure 49: North America A2P SMS Market Absolute Opportunity (US$ Bn), by, BFSI 2022 – 2031

    Figure 50: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Healthcare, 2022 – 2031

    Figure 51: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Entertainment, 2022 – 2031

    Figure 52: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Travel & Transport, 2022 – 2031

    Figure 53: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Retail, 2022 – 2031

    Figure 54: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Manufacturing, 2022 – 2031

    Figure 55: North America A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 56: North America A2P SMS Market Value Share Analysis, by Country, 2022

    Figure 57: North America A2P SMS Market Value Share Analysis, by Country, 2031

    Figure 58: U.S. A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 59: Canada A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 60: Mexico A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 61: Europe A2P SMS Market Value Share Analysis, by Application, 2022

    Figure 62: Europe A2P SMS Market Value Share Analysis, by Application, 2031

    Figure 63: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by, 2022 – 2031

    Figure 64: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Pushed Content Services, 2022 – 2031

    Figure 65: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Customer Relationship Management (CRM) Services, 2022 – 2031

    Figure 66: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Promotional Campaigns, 2022 – 2031

    Figure 67: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Interactive Services, 2022 – 2031

    Figure 68: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 69: Europe A2P SMS Market Value Share Analysis, by End-user, 2022

    Figure 70: Europe A2P SMS Market Value Share Analysis, by End-user, 2031

    Figure 71: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by 2022 – 2031

    Figure 72: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by, BFSI 2022 – 2031

    Figure 73: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Healthcare, 2022 – 2031

    Figure 74: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Entertainment, 2022 – 2031

    Figure 75: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Travel & Transport, 2022 – 2031

    Figure 76: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Retail, 2022 – 2031

    Figure 77: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Manufacturing, 2022 – 2031

    Figure 78: Europe A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 79: Europe A2P SMS Market Value Share Analysis, by Country & Sub-region, 2022

    Figure 80: Europe A2P SMS Market Value Share Analysis, by Country & Sub-region, 2031

    Figure 81: Germany A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 82: U.K. A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 83: France A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 84: Italy A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 85: Spain A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 86: Asia Pacific A2P SMS Market Value Share Analysis, by Application, 2022

    Figure 87: Asia Pacific A2P SMS Market Value Share Analysis, by Application, 2031

    Figure 88: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by, 2022 – 2031

    Figure 89: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Pushed Content Services, 2022 – 2031

    Figure 90: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Customer Relationship Management (CRM) Services, 2022 – 2031

    Figure 91: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Promotional Campaigns, 2022 – 2031

    Figure 92: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Interactive Services, 2022 – 2031

    Figure 93: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 94: Asia Pacific A2P SMS Market Value Share Analysis, by End-user, 2022

    Figure 95: Asia Pacific A2P SMS Market Value Share Analysis, by End-user, 2031

    Figure 96: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by 2022 – 2031

    Figure 97: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by, BFSI 2022 – 2031

    Figure 98: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Healthcare, 2022 – 2031

    Figure 99: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Entertainment, 2022 – 2031

    Figure 100: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Travel & Transport, 2022 – 2031

    Figure 101: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Retail, 2022 – 2031

    Figure 102: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Manufacturing, 2022 – 2031

    Figure 103: Asia Pacific A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 104: Asia Pacific A2P SMS Market Revenue Opportunity Share, by Country & Sub-region

    Figure 105: China A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 106: India A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 107: Japan A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 108: ASEAN A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 109: Middle East Africa A2P SMS Market Value Share Analysis, by Application, 2022

    Figure 110: Middle East Africa A2P SMS Market Value Share Analysis, by Application, 2031

    Figure 111: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by, 2022 – 2031

    Figure 112: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Pushed Content Services, 2022 – 2031

    Figure 113: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Customer Relationship Management (CRM) Services, 2022 – 2031

    Figure 114: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Promotional Campaigns, 2022 – 2031

    Figure 115: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Interactive Services, 2022 – 2031

    Figure 116: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 117: Middle East Africa A2P SMS Market Value Share Analysis, by End-user, 2022

    Figure 118: Middle East Africa A2P SMS Market Value Share Analysis, by End-user, 2031

    Figure 119: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by 2022 – 2031

    Figure 120: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by, BFSI 2022 – 2031

    Figure 121: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Healthcare, 2022 – 2031

    Figure 122: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Entertainment, 2022 – 2031

    Figure 123: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Travel & Transport, 2022 – 2031

    Figure 124: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Retail, 2022 – 2031

    Figure 125: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Manufacturing, 2022 – 2031

    Figure 126: Middle East Africa A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 127: Middle East Africa A2P SMS Market Value Share Analysis, by Country & Sub-region, 2022

    Figure 128: Middle East Africa A2P SMS Market Value Share Analysis, by Country & Sub-region, 2031

    Figure 129: Saudi Arabia A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 130: United Arab Emirates A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 131: South Africa A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 132: South America A2P SMS Market Value Share Analysis, by Application, 2022

    Figure 133: South America A2P SMS Market Value Share Analysis, by Application, 2031

    Figure 134: South America A2P SMS Market Absolute Opportunity (US$ Bn), by, 2022 – 2031

    Figure 135: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Pushed Content Services, 2022 – 2031

    Figure 136: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Customer Relationship Management (CRM) Services, 2022 – 2031

    Figure 137: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Promotional Campaigns, 2022 – 2031

    Figure 138: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Interactive Services, 2022 – 2031

    Figure 139: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 140: South America A2P SMS Market Value Share Analysis, by End-user, 2022

    Figure 141: South America A2P SMS Market Value Share Analysis, by End-user, 2031

    Figure 142: South America A2P SMS Market Absolute Opportunity (US$ Bn), by 2022 – 2031

    Figure 143: South America A2P SMS Market Absolute Opportunity (US$ Bn), by, BFSI 2022 – 2031

    Figure 144: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Healthcare, 2022 – 2031

    Figure 145: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Entertainment, 2022 – 2031

    Figure 146: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Travel & Transport, 2022 – 2031

    Figure 147: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Retail, 2022 – 2031

    Figure 148: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Manufacturing, 2022 – 2031

    Figure 149: South America A2P SMS Market Absolute Opportunity (US$ Bn), by Others, 2022 – 2031

    Figure 150: South America A2P SMS Market Value Share Analysis, by Country & Sub-region, 2022

    Figure 151: South America A2P SMS Market Value Share Analysis, by Country & Sub-region, 2031

    Figure 152: Brazil A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

    Figure 153: Argentina A2P SMS Market Opportunity Growth Analysis (US$ Bn) Forecast, 2022 – 2031

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