Analysts’ Viewpoint on East Africa Baby Diaper Market Scenario
Although birth rates fell during the coronavirus outbreak, growing awareness about hygiene and sanitization has fueled the demand for baby diapers and pull-up pants. Concerns regarding the use of hazardous plastic in baby diapers and the negative impact on the environment due to plastic pollution, owing to lack of proper disposal in underdeveloped countries of East Africa, are affecting market growth. Hence, biodegradable diapers and efficient collection of diaper waste hold promising potentials to resolve issues related to plastic disposal. Manufacturers in the East Africa baby diaper market should innovate products with skin-friendly designs to ensure better retention of fluids. They should increase the availability of diapers that allow fluid absorption for long hours. This can be achieved with R&D in material sciences. Since countries in East Africa are economically backward, manufacturers should make use of cost-efficient raw materials to offer budget-friendly baby diapers to consumers.
The increase in dual income families in nuclear set-ups is a significant growth booster for the East Africa baby diaper market. As more number of parents now living hectic & stressful lives, they look for convenience every step of the way, and this is reflected well in their choices even in baby care. This is a major factor for the growth in demand for baby diapers.
Baby diapers are witnessing rise in demand due to increase in population, especially in developing countries of East Africa. Parents are also looking for premium products to offer better protection and safety to babies. Compared to various types of diapers, disposable diapers are likely to be the most preferred in the near future, owing to their ease of use, efficiency, and convenience. Companies are offering lightweight and multilayer-sheet disposable diapers to provide additional protection, and at the same time, convenience of use for parents. Such findings indicate that the East Africa baby diaper market is predicted to advance at a healthy rate during the assessment period.
Companies in the East Africa baby diaper market are witnessing a surge in demand for products as stay-at-home households stock up on their core products amid the ongoing COVID-19 pandemic. Uncertainties associated with new coronavirus variants are compelling diaper manufacturers to work at breakneck speeds to ensure a robust supply for products. They are drawing an analysis to understand their high-risk partners and clients where recovery of debt may be an issue.
The COVID-19 crisis has altered many consumer behaviors and changed how the global society functions. This is evident in the East Africa baby diaper market, since frequent lockdown measures have compelled consumers to switch from disposable diapers to cloth diapers. This trend is prominent in East Africa, keeping the child’s comfort in mind, owing to changing weather conditions. Manufacturers should capitalize on this opportunity to launch new cloth diapers that are sustainable and help to keep economies running during the pandemic.
The East Africa baby diaper market is projected to expand, as manufacturers aim to broaden their product portfolio throughout the assessment tenure.
However, switching to sustainable diapers, it being met with challenges as these diapers are not readily available for purchase. Moreover, the issue of staining is concerning many parents. Such challenges have led to the popularity of sustainable bamboo diapers that are being made available through online subscriptions and can be disposed to avoid the hassle of cleaning stains. Bamboo diapers are known for their naturally antimicrobial and antibacterial properties that help to eliminate odor-causing bacteria.
Breakthrough innovations in baby diapers are contributing to market growth. Unique diapers with specially positioned channels, coupled with dual-layer core designs are storming the East Africa baby diaper market. Since countries of East Africa such as Kenya, Somalia, and Uganda are economically-backward, manufacturers are striking the right balance between cost and innovative designs in baby diapers to meet expectations of consumers. Manufacturers are sourcing credible suppliers that provide raw materials at cost-efficient prices.
Since price of baby diapers are an important part of purchase decision-making for consumers in East Africa, growing awareness about Big Data holds promising potentials in increasing the adoption of products. Ground-level initiatives such as townhalls with common public about the need for hygiene and sanitization for babies as part of their crucial growing years is helping to increase acceptance for baby diapers.
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Detail |
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Market Size Value in 2021 (Base Year) |
US$ 184.6 Mn |
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Market Forecast Value in 2031 |
US$ 313 Mn |
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Growth Rate (CAGR) |
5.5% |
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Forecast Period |
2022-2031 |
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Quantitative Units |
US$ Mn for Value and Thousand Units for Volume |
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Market Analysis |
East Africa qualitative analysis includes drivers, restraints, opportunities, key trends, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, technology analysis, regulatory analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis. |
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Competition Landscape |
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Market Segmentation |
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Country Covered |
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Companies Profiled |
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Customization Scope |
Available upon Request |
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Pricing |
Available upon Request |
East Africa Baby Diaper Market – Segmentation
The report on the East Africa baby diaper market provides information on the basis of product type, style, age, price, and distribution channel.
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The study discusses the underlying trends and the impact of various factors that are driving the East Africa baby diaper market, along with their influence on the evolution of the market.
The study also offers Porter’s Five Forces analysis, value chain analysis, technology analysis, price trend analysis, and SWOT analysis of the East Africa baby diaper market in order to elaborate crucial growth tactics and opportunities for market players.
Baby Diapers Market is projected to reach US$ 313 Mn by the end of 2031
Baby Diapers Market is expected to grow at a CAGR of 5.5% during 2022-2031
Baby Diapers Market is studied from 2022-2031
Key vendors in the Baby Diapers Market are African Cotton Industries, Hayat Kimya, Indevco Group, Interconsumer Products Ltd, Johnson & Johnson, Kimberly, Clark Corporation, Mega Soft (Fujian) Hygiene Products Co., Ltd., Procter and Gamble, SCA Hygiene, and Unicharm Corporation.
East Africa region Takes Lead in the Baby Diapers Market
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.3.1. Overall Baby Care Products Overview
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. Regulatory Framework
5.8. Regional Snapshot
5.9. Demographic Overview
5.10. Price Trend Analysis
5.10.1. Weighted Average Selling Price (US$)
5.11. Brand Analysis
5.12. Consumer Buying Behavior Analysis
5.13. COVID-19 Impact Analysis
5.14. East Africa Baby Diaper Market Analysis and Forecast, 2017 - 2031
5.14.1. Market Value Projections (US$ Mn)
5.14.2. Market Volume Projections (Thousand Units)
6. East Africa Baby Diaper Market Analysis and Forecast, By Product Type
6.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031
6.1.1. Cloth Diapers
6.1.1.1. Flat Cloth Diapers
6.1.1.2. Fitted Cloth Diapers
6.1.1.3. Pre-fold Cloth Diapers
6.1.1.4. Others
6.1.2. Disposable Diapers
6.1.2.1. Regular
6.1.2.2. Ultra-absorbent
6.1.2.3. Biodegradable
6.1.3. Training Nappies
6.1.4. Swim Pants
6.2. Incremental Opportunity, By Product Type
7. East Africa Baby Diaper Market Analysis and Forecast, By Style
7.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Style, 2017 - 2031
7.1.1. Tape Style
7.1.2. Pant Style
7.2. Incremental Opportunity, By Style
8. East Africa Baby Diaper Market Analysis and Forecast, By Age
8.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Age, 2017 - 2031
8.1.1. 0 to 8 Months
8.1.2. 9 to 16 Months
8.1.3. 17 to 24 Months
8.1.4. 25 to 36 Months
8.1.5. 37 to 48 Months
8.1.6. Older than 4 Year
8.2. Incremental Opportunity, By Age
9. East Africa Baby Diaper Market Analysis and Forecast, By Price
9.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031
9.1.1. Low
9.1.2. Medium
9.1.3. High
9.2. Incremental Opportunity, By Price
10. East Africa Baby Diaper Market Analysis and Forecast, By Distribution Channel
10.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031
10.1.1. Online
10.1.1.1. E-Commerce Websites
10.1.1.2. Company Websites
10.1.2. Offline
10.1.2.1. Hypermarkets & Supermarkets
10.1.2.2. Drug Stores
10.1.2.3. Other Retail Stores
10.2. Incremental Opportunity, By Distribution Channel
11. Global East Africa Baby Diaper Market Analysis and Forecast, By Country
11.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Country, 2017 - 2031
11.1.1. Kenya
11.1.2. Uganda
11.1.3. Tanzania
11.1.4. Burundi
11.1.5. Rest of East Africa
11.2. Incremental Opportunity, By Country
12. Competition Landscape
12.1. Market Player – Competition Dashboard
12.2. Market Share Analysis (%), 2021
12.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
12.3.1. African Cotton Industries
12.3.1.1. Company Overview
12.3.1.2. Sales Area/Geographical Presence
12.3.1.3. Financial/Revenue
12.3.1.4. Strategy & Business Overview
12.3.1.5. Sales Channel Analysis
12.3.1.6. Size Portfolio
12.3.2. Hayat Kimya
12.3.2.1. Company Overview
12.3.2.2. Sales Area/Geographical Presence
12.3.2.3. Financial/Revenue
12.3.2.4. Strategy & Business Overview
12.3.2.5. Sales Channel Analysis
12.3.2.6. Size Portfolio
12.3.3. Indevco Group
12.3.3.1. Company Overview
12.3.3.2. Sales Area/Geographical Presence
12.3.3.3. Financial/Revenue
12.3.3.4. Strategy & Business Overview
12.3.3.5. Sales Channel Analysis
12.3.3.6. Size Portfolio
12.3.4. Interconsumer Products Ltd
12.3.4.1. Company Overview
12.3.4.2. Sales Area/Geographical Presence
12.3.4.3. Financial/Revenue
12.3.4.4. Strategy & Business Overview
12.3.4.5. Sales Channel Analysis
12.3.4.6. Size Portfolio
12.3.5. Johnson & Johnson
12.3.5.1. Company Overview
12.3.5.2. Sales Area/Geographical Presence
12.3.5.3. Financial/Revenue
12.3.5.4. Strategy & Business Overview
12.3.5.5. Sales Channel Analysis
12.3.5.6. Size Portfolio
12.3.6. Kimberly-Clark Corporation
12.3.6.1. Company Overview
12.3.6.2. Sales Area/Geographical Presence
12.3.6.3. Financial/Revenue
12.3.6.4. Strategy & Business Overview
12.3.6.5. Sales Channel Analysis
12.3.6.6. Size Portfolio
12.3.7. Mega Soft (Fujian) Hygiene Products Co., Ltd.
12.3.7.1. Company Overview
12.3.7.2. Sales Area/Geographical Presence
12.3.7.3. Financial/Revenue
12.3.7.4. Strategy & Business Overview
12.3.7.5. Sales Channel Analysis
12.3.7.6. Size Portfolio
12.3.8. Procter and Gamble
12.3.8.1. Company Overview
12.3.8.2. Sales Area/Geographical Presence
12.3.8.3. Financial/Revenue
12.3.8.4. Strategy & Business Overview
12.3.8.5. Sales Channel Analysis
12.3.8.6. Size Portfolio
12.3.9. SCA Hygiene
12.3.9.1. Company Overview
12.3.9.2. Sales Area/Geographical Presence
12.3.9.3. Financial/Revenue
12.3.9.4. Strategy & Business Overview
12.3.9.5. Sales Channel Analysis
12.3.9.6. Size Portfolio
12.3.10. Unicharm Corporation
12.3.10.1. Company Overview
12.3.10.2. Sales Area/Geographical Presence
12.3.10.3. Financial/Revenue
12.3.10.4. Strategy & Business Overview
12.3.10.5. Sales Channel Analysis
12.3.10.6. Size Portfolio
13. Key Takeaways
13.1. Identification of Potential Market Spaces
13.1.1. By Type
13.1.2. By Style
13.1.3. By Age
13.1.4. By Price
13.1.5. By Distribution Channel
13.1.6. By Country
13.2. Understanding the Buying Process of the Customers
13.3. Preferred Sales & Marketing Strategy
List of Tables
Table 1: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Product Type, 2017 - 2031
Table 2: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Product Type, 2017 - 2031
Table 3: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Style, 2017 - 2031
Table 4: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Style, 2017 - 2031
Table 5: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Age, 2017 - 2031
Table 6: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Age, 2017 - 2031
Table 7: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Price, 2017 - 2031
Table 8: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Price, 2017 - 2031
Table 9: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Distribution Channel, 2017 - 2031
Table 10: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Distribution Channel, 2017 - 2031
Table 11: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Country, 2017 - 2031
Table 12: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Country, 2017 - 2031
List of Figures
Figure 1: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Product Type, 2017 - 2031
Figure 2: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Product Type, 2017 - 2031
Figure 3: East Africa Baby Diaper Market, by Product Type, Incremental Opportunity, 2017 - 2031
Figure 4: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Style, 2017 - 2031
Figure 5: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Style, 2017 - 2031
Figure 6: East Africa Baby Diaper Market, by Style, Incremental Opportunity, 2017 - 2031
Figure 7: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Age, 2017 - 2031
Figure 8: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Age, 2017 - 2031
Figure 9: East Africa Baby Diaper Market, by Age, Incremental Opportunity, 2017 - 2031
Figure 10: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Price, 2017 - 2031
Figure 11: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Price, 2017 - 2031
Figure 12: East Africa Baby Diaper Market, by Price, Incremental Opportunity, 2017 - 2031
Figure 13: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Distribution Channel, 2017 - 2031
Figure 14: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Distribution Channel, 2017 - 2031
Figure 15: East Africa Baby Diaper Market, by Distribution Channel, Incremental Opportunity, 2017 - 2031
Figure 16: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Country, 2017 - 2031
Figure 17: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Country, 2017 - 2031
Figure 18: East Africa Baby Diaper Market, by Country, Incremental Opportunity, 2017 - 2031
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East Africa Baby Diaper Market
