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OTA Transmission Platform Market

OTA Transmission Platform Market (Solution - Platform, Services (Consulting, Installation, Support/Maintenance)) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027

OTA Transmission Platform Market - Snapshot

In the broadcasting industry, over-the-air (OTA) is a type of wireless transmission platform. It is mainly used in radio and television platforms for broadcasting the channels wirelessly. With the evolution of technology, the broadcasting industry is also changing its channel platform by implementing transmission platforms. The primary technology used in the over-the-air transmission platform is ATSC 3.0, a next-gen transmission. This platform is projected to change the delivery platform of video, audio, and many other services in the near future. The deployment of ATSC 3.0, is expected to impact the transmission platform. ATSC 3.0, an advanced television systems committee standard is the key to enhance antenna televisions and allows sound upgrades and 4K resolution.

ota transmission platform market

 

The OTA transmission platform is expected to allow broadcasters to send 4k HD video. Additionally, increased research and development spending in the broadcasting industry is anticipated to drive the OTA transmission platform market. In the broadcasting industry, growth in IT investments in the broadcasting industry is expected to provide productive opportunities for OTA transmission platform providers across the world.

The global OTA transmission platform market has been segmented based on solution and geography. The market based on solution is segmented into platform and services, where services are further segmented into consulting, installation, and support/maintenance. The platform segment is expected to see strong growth in the coming years, primarily due to strong penetration of consumer devices such as televisions, TV tuners, and set-top-boxes across the world. Over-the-air homes would be able to access cable and subscription video on demand content through digital devices such as smart TVs in the near future. High growth in the future is expected due to rise in OTA platforms integrated with ATSC 3.0. ATSC 3.0 is projected to offer broadcasters with the opportunity to provide over-the-air TV to fulfill the rising consumer demand for advanced television experiences. The TV broadcast industry is on the edge of completing ATSC 3.0. It is anticipated that the Federal Communications Commission (FCC) would give broadcasters the capabilities to transfer ATSC 3.0 signals through over-the-air spectrum. U.S. cable operators are contemplating the effects of next-gen broadcast TV standards on their infrastructure.

The Canadian Radio-Television and Telecommunications Commission considers OTA transmission of television signals to play a significant role in the Canadian broadcasting system. Furthermore, OTA transmission offers a broadly accessible and affordable choice for the people of Canada to access local and other television programming.

In terms of region, North America and Asia Pacific led the OTA transmission platform market in the year 2017 and is expected to remain dominant throughout the forecast period from 2019 to 2027. In North America, digital antennas for digital terrestrial TV are experiencing a resurgence as customers consider over-the-air TV as an alternative to pay TV. North America has prominent market share due to the growing awareness of the OTA transmission platform. North America is expected to retain its dominant position throughout the forecast period. Asia Pacific held considerable market share in the year 2018. This is primarily due to the South Korean government and its manufacturers. Last year, LG Electronics announced the world’s first ATSC 3.0 4K TV for the Korea market with Samsung following later. Pyeongchang 2018 Winter Olympics showcased the country’s events, as numerous events were broadcast over the air in 4K. In the Middle East and South America, the OTA transmission platform market is expected to expand in the coming years.

Key players profiled in the global OTA transmission platform market include Harmonic, Inc., LG Electronics Inc., SK Telecom Co, Ltd., TiVo Corporation, Channel Master, AirTV L.L.C, GatesAir Inc., Tablo TV,  and Sinclair Broadcast Group, Inc.

Solution
  • Platform
  • Services
    • Consulting
    • Installation
    • Support/Maintenance

Region
  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • The U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

    1. Preface
          1.1. Market Scope
          1.2. Market Segmentation
          1.3. Key Research Objectives

    2. Assumptions and Research Methodology
          2.1. Market Taxonomy - Segment Definitions
          2.2. Research Methodology
                  2.2.1. List of Primary and Secondary Sources
          2.3. Key Assumptions for Data Modelling

    3. Executive Summary: Global Over-the-Air (OTA) Transmission Platform Market

    4. Market Overview
          4.1. Introduction
          4.2. Global Market – Macro Economic Factors Overview
                  4.2.1. World GDP Indicator – For Top 20 Economies
                  4.2.2. Global ICT Spending (US$ Mn), 2012, 2018, 2026
          4.3. Technology/Product Roadmap
                  4.3.1. By Region
                          4.3.1.1. North America
    4.3.1.1.1. U.S.
    4.3.1.1.2. Canada
                          4.3.1.2. Europe
                          4.3.1.3. Asia Pacific
                          4.3.1.4. Middle East & Africa
                          4.3.1.5. South America
                  4.3.2. Case Studies (Deployment)
          4.4. Market Factor Analysis
                  4.4.1. Porter’s Five Forces Analysis
                  4.4.2. Ecosystem Analysis
                  4.4.3. Market Dynamics (Growth Influencers)
                          4.4.3.1. Drivers
                          4.4.3.2. Restraints
                          4.4.3.3. Opportunities
                          4.4.3.4. Trends
                          4.4.3.5. Impact Analysis of Drivers & Restraints
          4.5. Regulations and Policies
          4.6. Global Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast, 2019 - 2027
                  4.6.1. Market Revenue Analysis (US$ Mn)
                          4.6.1.1. Forecast Trends, 2019-2027
          4.7. Analysis of ATSC 3.0 Supported Devices and Manufacturers
                  4.7.1. Televisions
                  4.7.2. TV Tuners / STBs
                  4.7.3. Mobile Devices
          4.8. Impact Analysis of ATSC 3.0 on Current Broadcasting Infrastructure
          4.9. Market Attractiveness Analysis – By Region/ Country (Global/ North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)
                  4.9.1. By Region/Country
                  4.9.2. By Solution
                  4.9.3. By Broadcasting Type
          4.10. Competitive Scenario and Trends
                  4.10.1. Over-the-Air (OTA) Transmission Platform Market Concentration Rate
                          4.10.1.1. List of Emerging, Prominent and Leading Players
                  4.10.2. Mergers & Acquisitions, Expansions
          4.11. Market Outlook

    5. Global Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast, by Solution
          5.1. Overview & Definitions
          5.2. Key Segment Analysis
          5.3. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Solution, 2016 - 2027
                  5.3.1. Software/ Platform
                  5.3.2. Services
                          5.3.2.1. Consulting
                          5.3.2.2. Installation
                          5.3.2.3. Support/Maintenance

    6. Global Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast, by Region
          6.1. Key Findings
          6.2. Key Segment Analysis
          6.3. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Region, 2016 - 2027
                  6.3.1. North America
                  6.3.2. Europe
                  6.3.3. Asia Pacific
                  6.3.4. Middle East & Africa
                  6.3.5. South America

    7. North America Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast
          7.1. Key Findings
          7.2. Impact Analysis of Drivers & Restraints
          7.3. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Solution, 2016 - 2027
                  7.3.1. Software/ Platform
                  7.3.2. Services
                          7.3.2.1. Consulting
                          7.3.2.2. Installation
                          7.3.2.3. Support/Maintenance
          7.4. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, By Country and Sub-region, 2016 - 2027
                  7.4.1. The U.S.
                  7.4.2. Canada
                  7.4.3. Rest of North America

    8. Europe Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast
          8.1. Key Findings
          8.2. Impact Analysis of Drivers & Restraints
          8.3. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Solution, 2016 - 2027
                  8.3.1. Software/ Platform
                  8.3.2. Services
                          8.3.2.1. Consulting
                          8.3.2.2. Installation
                          8.3.2.3. Support/Maintenance
          8.4. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, By Country and Sub-region, 2016 - 2027
                  8.4.1. Germany
                  8.4.2. France
                  8.4.3. UK
                  8.4.4. Rest of Europe

    9. Asia Pacific Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast
          9.1. Key Findings
          9.2. Impact Analysis of Drivers & Restraints
          9.3. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Solution, 2016 - 2027
                  9.3.1. Software/ Platform
                  9.3.2. Services
                          9.3.2.1. Consulting
                          9.3.2.2. Installation
                          9.3.2.3. Support/Maintenance
          9.4. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, By Country and Sub-region, 2016 – 2027
                  9.4.1. China
                  9.4.2. India
                  9.4.3. Japan
                  9.4.4. Australia
                  9.4.5. South Korea
                  9.4.6. Rest of Asia Pacific

    10. Middle East & Africa Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast
          10.1. Key Findings
          10.2. Impact Analysis of Drivers & Restraints
          10.3. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Solution, 2016 - 2027
                  10.3.1. Software/ Platform
                  10.3.2. Services
                          10.3.2.1. Consulting
                          10.3.2.2. Installation
                          10.3.2.3. Support/Maintenance
          10.4. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, By Country and Sub-region, 2016 – 2027
                  10.4.1. GCC
                  10.4.2. South Africa
                  10.4.3. Rest of MEA

    11. South America Over-the-Air (OTA) Transmission Platform Market Analysis and Forecast
          11.1. Key Findings
          11.2. Impact Analysis of Drivers & Restraints
          11.3. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Solution, 2016 - 2027
                  11.3.1. Software/ Platform
                  11.3.2. Services
                          11.3.2.1. Consulting
                          11.3.2.2. Installation
                          11.3.2.3. Support/Maintenance
          11.4. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, by Broadcasting Type, 2016 – 2027
                  11.4.1. Television
                  11.4.2. Radio
          11.5. Over-the-Air (OTA) Transmission Platform Market Size (US$ Mn) Forecast, By Country and Sub-region, 2016 – 2027
                  11.5.1. Brazil
                  11.5.2. Rest of South America

    12. Competition Landscape
          12.1. Market Player – Competition Matrix
          12.2. Market Revenue Share (%) Analysis, by Company (2018)
          12.3. Regional Presence (Intensity Map)

    13. Company Profiles
          13.1. AirTV L.L.C.
                  13.1.1. Business Overview
                  13.1.2. Financials
                  13.1.3. Business Strategy
          13.2. Channel Master
                  13.2.1. Business Overview
                  13.2.2. Financials
                  13.2.3. Business Strategy
          13.3. GatesAir Inc.
                  13.3.1. Business Overview
                  13.3.2. Financials
                  13.3.3. Business Strategy
          13.4. Harmonic, Inc.
                  13.4.1. Business Overview
                  13.4.2. Financials
                  13.4.3. Business Strategy
          13.5. LG Electronics Inc.
                  13.5.1. Business Overview
                  13.5.2. Financials
                  13.5.3. Business Strategy
          13.6. Sinclair Broadcast Group, Inc.
                  13.6.1. Business Overview
                  13.6.2. Financials
                  13.6.3. Business Strategy
          13.7. SK Telecom Co., Ltd.
                  13.7.1. Business Overview
                  13.7.2. Financials
                  13.7.3. Business Strategy
          13.8. Tablo TV
                  13.8.1. Business Overview
                  13.8.2. Financials
                  13.8.3. Business Strategy
          13.9. TiVo Corporation
                  13.9.1. Business Overview
                  13.9.2. Financials
                  13.9.3. Business Strategy

    14. Company Mapping 
          14.1. Encompass Digital Media, Inc.
          14.2. LiveU
          14.3. otadtv.com
          14.4. Pearl Mobile DTV Company LLC

    15. Key Takeaways

    List of Tables

    Table: 1 Acronyms Used
    Table: 2 Technology Roadmap
    Table: 3 Analysis of ATSC 3.0 Supported Devices and Manufacturers
    Table: 4 Emerging Players, Prominent Players in OTA Transmission Platform Market
    Table: 5 Global OTA Transmission Platform Market Value (US$ Mn) Forecast, by Solution, 2016 - 2027
    Table: 6 Global OTA Transmission Platform Market Value (US$ Mn) Forecast, by Region, 2016 - 2027
    Table: 7 North America OTA Transmission Platform Market Value (US$ Mn) Forecast, by Solution, 2016 - 2027
    Table: 8 North America OTA Transmission Platform Market Value (US$ Mn) Forecast, by Country, 2016 - 2027
    Table: 9 Europe OTA Transmission Platform Market Value (US$ Mn) Forecast, by Solution, 2016 - 2027
    Table: 10 Europe OTA Transmission Platform Market Value (US$ Mn) Forecast, by Country, 2016 - 2027
    Table: 11 Asia Pacific OTA Transmission Platform Market Value (US$ Mn) Forecast, by Solution, 2016 - 2027
    Table: 12 Asia Pacific OTA Transmission Platform Market Value (US$ Mn) Forecast, by Country, 2016 - 2027
    Table: 13 Middle East & Africa OTA Transmission Platform Market Value (US$ Mn) Forecast, by Solution, 2016 - 2027
    Table: 14 Middle East & Africa OTA Transmission Platform Market Value (US$ Mn) Forecast, by Country, 2016 - 2027
    Table: 15 South America OTA Transmission Platform Market Value (US$ Mn) Forecast, by Solution, 2016 - 2027
    Table: 16 South America OTA Transmission Platform Market Value (US$ Mn) Forecast, by Country, 2016 - 2027
    Table: 17 Company Benchmarking (1/2) 
    Table: 18 Company Benchmarking (2/2)
    Table: 19 Company Mapping

    List of Figures

    Figure: 1 Global OTA Transmission Platform Market Size (US$ Mn) Forecast, 2016–2027
    Figure: 2 Market Dynamics
    Figure: 3 Global OTA Transmission Platform Market
    Figure: 4 Global OTA Transmission Platform Market Value (US$) Opportunity Assessment, by Solution, 2019E
    Figure: 5 Global OTA Transmission Platform Market Value (US$) Opportunity Assessment, by Solution, 2027F
    Figure: 6 Top Segment Analysis
    Figure: 7 Global OTA Transmission Platform Market Value (US$ Mn) Opportunity Assessment, by Region, 2019E
    Figure: 8 Global OTA Transmission Platform Market Value (US$ Mn) Opportunity Assessment, by Region, 2027F
    Figure: 9 Gross Domestic Product (GDP) per Capita; Analysis (US$ Tn), by Major Countries, 2012-2017
    Figure: 10 GDP (US$ Bn), Top Economies (2012-2017)
    Figure: 11 Top Economies GDP Landscape
    Figure: 12 Ecosystem Analysis
    Figure: 13 Historic Growth Trends, 2012-2017 (US$ Mn)
    Figure: 14 Forecast trends, 2018-2027 (US$ Mn)
    Figure: 15 Global OTA Transmission Platform Market Attractiveness Assessment, by Solution
    Figure: 16 Global OTA Transmission Platform Opportunity Assessment, by Solution
    Figure: 17 Global OTA Transmission Platform Market Attractiveness Assessment, by Country
    Figure: 18 Global OTA Transmission Platform Opportunity Assessment, by Region
    Figure: 19 OTA Transmission Platform Market Concentration Ratio: 32.5
    Figure: 20 Mergers & Acquisitions
    Figure: 21 Global OTA Transmission Platform Market Share (%), by Solution (2019)
    Figure: 22 Growth Opportunity (US$ Mn), by Solution (2019-2027)
    Figure: 23 Global Y-O-Y Growth, 2012-2027
    Figure: 24 Global OTA Transmission Platform Market Value Share (%) Analysis, by Solution, 2019 and 2027
    Figure: 25 Global OTA Transmission Platform Market Value Share (%) Analysis, by Region, 2019 and 2027
    Figure: 26 Global OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Platform, 2016 – 2027
    Figure: 27 Global OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Services, 2016 – 2027
    Figure: 28 Global OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Consulting 2016 – 2027
    Figure: 29 Global OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Installation 2016 – 2027
    Figure: 30 Global OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Support and Maintenance, 2016 – 2027
    Figure: 31 Impact Analysis
    Figure: 32 North America OTA Transmission Platform Market Value Share Analysis, by Solution (2019)
    Figure: 33 North America OTA Transmission Platform Market Value Share Analysis, by Solution (2027)
    Figure: 34 North America OTA Transmission Platform Market Value Share Analysis, by Country (2019)
    Figure: 35 North America OTA Transmission Platform Market Value Share Analysis, by Country (2027)
    Figure: 36 North America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Platform, 2016 – 2027
    Figure:  37 North America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Services, 2016 – 2027
    Figure: 38 North America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Consulting 2016 – 2027
    Figure: 39 North America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Installation 2016 – 2027
    Figure: 40 North America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Support and Maintenance, 2016 – 2027
    Figure: 41 Impact Analysis
    Figure: 42 Europe OTA Transmission Platform Market Value Share Analysis, by Solution (2019)
    Figure: 43 Europe OTA Transmission Platform Market Value Share Analysis, by Solution (2027)
    Figure: 44 Europe OTA Transmission Platform Market Value Share Analysis, by Country (2019)
    Figure: 45 Europe OTA Transmission Platform Market Value Share Analysis, by Country (2027)
    Figure: 46 Europe OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Platform, 2016 – 2027
    Figure: 47 Europe OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Services, 2016 – 2027
    Figure: 48 Europe OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Consulting 2016 – 2027
    Figure: 49 Europe OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Installation 2016 – 2027
    Figure: 50 Europe OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Support and Maintenance, 2016 – 2027
    Figure: 51 Impact Analysis
    Figure: 52 Asia Pacific OTA Transmission Platform Market Value Share Analysis, by Solution (2019)
    Figure: 53 Asia Pacific OTA Transmission Platform Market Value Share Analysis, by Solution (2027)
    Figure: 54 Asia Pacific OTA Transmission Platform Market Value Share Analysis, by Country (2019)
    Figure: 55 Asia Pacific OTA Transmission Platform Market Value Share Analysis, by Country (2027)
    Figure: 56 Asia Pacific OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Platform, 2016 – 2027
    Figure: 57 Asia Pacific OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Services, 2016 – 2027
    Figure: 58 Asia Pacific OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Consulting 2016 – 2027
    Figure: 59 Asia Pacific OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Installation 2016 – 2027
    Figure: 60 Asia Pacific OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Support and Maintenance, 2016 – 2027
    Figure: 61 Impact Analysis
    Figure: 62 Middle East & Africa OTA Transmission Platform Market Value Share Analysis, by Solution (2019)
    Figure: 63 Middle East & Africa OTA Transmission Platform Market Value Share Analysis, by Solution (2027)
    Figure: 64 Middle East & Africa OTA Transmission Platform Market Value Share Analysis, by Country (2019)
    Figure: 65 Middle East & Africa OTA Transmission Platform Market Value Share Analysis, by Country (2027)
    Figure: 66 Middle-East and Africa OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Platform, 2016 – 2027
    Figure: 67 Middle-East and Africa OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Services, 2016 – 2027
    Figure: 68 Middle-East and Africa OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Consulting 2016 – 2027
    Figure: 69 Middle-East and Africa OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Installation 2016 – 2027
    Figure: 70 Middle-East and Africa OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Support and Maintenance, 2016 – 2027
    Figure: 71 Impact Analysis
    Figure: 72 South America OTA Transmission Platform Market Value Share Analysis, by Solution (2019)
    Figure: 73 South America OTA Transmission Platform Market Value Share Analysis, by Solution (2027)
    Figure: 74 South America OTA Transmission Platform Market Value Share Analysis, by Country (2019)
    Figure: 75 South America OTA Transmission Platform Market Value Share Analysis, by Country (2027)
    Figure: 76 South America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Platform, 2016 – 2027
    Figure: 77 South America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Solutions, by Services, 2016 – 2027
    Figure: 78 South America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Consulting 2016 – 2027
    Figure: 79 South America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Installation 2016 – 2027
    Figure: 80 South America OTA Transmission Platform Market Size (US$ Mn) Forecast, by Services, by Support and Maintenance, 2016 – 2027
    Figure: 81 Company Profile, Harmonic, Inc., Revenue (US$ Mn) & Y-o-Y Growth (%)
    Figure: 82 Company Profile, Harmonic, Inc., Breakdown of Net Sales, by Geography, 2018 (%)
    Figure: 83 Company Profile, LG Electronics, Inc., Revenue (US$ Mn) & Y-o-Y Growth (%)
    Figure: 84 Company Profile, LG Electronics, Inc., Breakdown of Net Sales, by Geography, 2017 (%)
    Figure: 85 Company Profile, TiVo Corporation, Revenue (US$ Mn) & Y-o-Y Growth (%)
    Figure: 86 Company Profile, TiVo Corporation, Revenue (US$ Mn) & Y-o-Y Growth (%)
    Figure: 86 Company Profile, TiVo Corporation, Breakdown of Net Sales, by Geography, 2018 (%)
    Figure: 88 Company Profile, Revenue (US$ Mn) & Y-o-Y Growth (%)
    Figure: 89 Company Profile, Breakdown of Net Sales, by Geography, 2017 (%)

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OTA Transmission Platform Market

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