Online Home Decor Market

Online Home Decor Market (Product Type: Furniture, Textiles, Flooring, Wall Décor, Lighting, and Others; Price Category: Low, Medium, and High/Premium; and Distribution Channel: e-Commerce Websites and Company-owned Websites) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Global Online Home Decor Market Outlook 2031

  • The global industry was valued at US$ 171.0 Bn in 2022
  • It is projected to grow at a CAGR of 7.0% from 2023 to 2031 and reach US$ 313.5 Bn by the end of 2031

Analysts’ Viewpoint

Increase in investment by consumers in personal space to have comfortable and specialized zones for household routines ranging from work to playing with kids is driving the global online home decor market. Consumers value the evaluation of size, design, material, and most significantly the feel of home decor products before making a purchase decision. Value-added services, such as free delivery, easy returns, exchange of furniture, discounts, and cash backs, are likely to bolster global online home decor market size.

Growing adoption of emerging technologies, such as virtual & augmented reality, internet connectivity, and rise of the digital economy offer lucrative opportunities to market players. Home decor manufacturers & suppliers are offering an extensive home decor range on various e-commerce websites and also enhancing the customer virtual interior design experience to increase market revenue.

Online Home Decor Market

Global Online Home Decor Market Introduction

Home decor products are used to furnish and decorate indoor as well as outdoor rooms or home premises. It can be done using a particular theme, changing per season, or aligning it to the latest trends.

Online home decor products include plants & flowers, wall accents such as wall cabinets, mirrors, key holders, magazine holders, clocks, candles & candle holders, personal notice boards, sofas, sofa covers, cushion covers, dining tables with chairs, etc.

Business decorations or decorations for shops focus on store design and aesthetics in order to set up the store for the display of products, enhance the brand, drive sales, and foster a better customer experience.

Growing Demand for Interior Decoration

The primary aim of having an interior room design online service is to help improve the quality of life. Due to COVID-19, consumers had to work from home. There has been an increased need to have beautifully decorated homes, not only for outsiders, but also for insiders who live in them 24x7.

Many people continued work-from-home even after offices reopened. Continuous work from home meant one needed to buy furniture due to physical discomfort & associated health issues. This motivated people to look for suitable home-office furniture as one of the first things to add to their homes.

A beautifully designed home gives a sense of happiness and contributes toward a better living environment. Most retailers offer online interior decor to design the home according to consumer preferences.

Increase in standard of living and rise in disposable income of consumers have increased spending more on home décor products such as sofas, tables, dining tables, and beds; furnishings such as blinds & shades, bed linen, table lamps, carpets & rugs; and lighting products.

Online retail is currently providing customers with a nearly flawless and immersive shopping experience, from properly displayed and separated products based on color, purpose, and area of the space to the utilization of augmented and even virtual reality.

There are apps and portals that allow users to set up a full home or office using AR and VR, assisting them in visualizing and choosing the finest piece of furniture. Users are also demanding premium home decor furniture and products in order to give a classic look to their homes, which is driving the global market.

Increase in Residential Construction Activities

Increase in residential construction activities across the globe, especially in emerging economies such as India, Australia, and various other south-east Asian countries, is projected to accelerate the global online home decor market growth in the near future.

People increasingly use creative panel artworks to maintain their home aesthetic and decoration. Therefore, rise in residential and commercial infrastructural settings is propelling demand for home decor products across the world.

The COVID-19 pandemic has shown a significant impact on global residential construction activities. According to research, the U.S. Census Bureau and the U.S. Department of Housing and Urban Development announced the new residential construction statistics for October 2022, in which they permitted 1,526,000 houses, out of which 1,425,000 houses started construction, and 1,339,000 had been completed.

Decor activities also increased in commercial places such as schools, colleges, offices, and restaurants. These are more focused on decor in order to build better environments for working, studying, dining, etc. with advanced home décor products.

Increase in Consumer Spending Driving Demand for Furniture

In terms of product type, the furniture segment is expected to account for the largest global online home decor market share during the forecast period. This is ascribed to rise in disposable income of users and increase in consumer spending on improving the interior design to enhance sales of home decor.

The furniture industry has gradually adapted to the e-commerce marketing model, as the Internet economy continues to develop and the logistics system improves, with furniture serving as the representative of large durable goods.

Increase in demand for bed linen and bath linen products is likely to propel online home decor market demand. However, surge in demand for lighting and wall decor is one of the major factors driving the global market.

Regional Outlook

The global market is witnessing a sharp rise in demand across Europe, followed by Asia Pacific and South America. Europe is an attractive market for online home decor due to increasing preference for home decor online shopping among consumers who are opting for stylish, unique collections, and multi-functional products.

Prominent players are introducing innovative and cost-effective products through online sales channel. For instance, on March 15, 2022, Fabindia launched its new products Vardaniya and Vatika home decor collections. The collection included tableware, lighting, cushions, curtains, home decor, floor coverings, serve ware, table linen, and collectibles. In addition, increasing millennial population, which is continuously investing in household decor, is influencing the overall growth of the market.

Analysis of Key Players

Detailed profiles of players in the online home decor market report are provided to evaluate their financials, key product offerings, recent developments, and strategies. Majority of firms are investing significantly in comprehensive R&D activities, primarily to develop innovative products. Expansion of product portfolio and merger & acquisition are the key strategies adopted by manufacturers in the global market.

Key players operating in the global online home decor market include Inter IKEA Systems B.V., Home Depot Product Authority, LLC, Kimball International, Inc., Herman Miller, Inc., Ashley Home Stores, Ltd., Home 24 SE, Lowe's Companies, Inc., Signify Holding (Philips), Springs Window Fashions, and Pepperfry.

Key Developments in Global Online Home Decor Market

  • On August 1, 2023, Overstock unveiled its new U.S. website Bed Bath & Beyond. Overstock.com officially rebranded as Bed Bath & Beyond and all Overstock.com customers are redirected to BedBathandBeyond.com. Bed Bath & Beyond e-commerce site offers kitchen, bed, and bath products, as well as home furniture and home decor, including rugs and lighting, among other categories.
  • On July 4, 2023, Mensa Brands launched new products in the home decor label Folkulture. It already sells on Amazon across the U.S., the U.K., and Canada, and now the brand has entered the Indian market. The company provides about 1,000 products in over 30 categories. The company acquired Folkulture in 2021 to accelerate its growth in the furniture segment.
  • On June 14, 2022, The Home Depot introduced StyleWell Kids, a new, on-trend home decor line featuring more than 65 furnishings designed for children. The new StyleWell kid’s product line, an exclusive collection, is designed to empower families to create a uniquely personal space for their children. StyleWell kids feature collections such as modern princess, dreamer, park ranger, explorer, and captain, etc. Through this, the company strives to focus on adult as well as children’s home decor products in order to cater to all age categories of users.

Each of these players has been profiled in the online home decor market research report based on parameters such as company overview, financial overview, business strategies, product portfolio, and business segments.

Global Online Home Decor Market Snapshot

Attribute Detail

Size in 2022 (Base Year)

US$ 171.0 Bn

Forecast (Value) in 2031

US$ 313.5 Bn

Growth Rate (CAGR)

7.0%

Forecast Period

2023-2031

Quantitative Units

US$ Bn for Value and Million Units for Volume

Market Analysis

Global qualitative analysis includes drivers, restraints, opportunities, key trends, key market indicators, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis.

Competition Landscape

  • Market Player - Competition Dashboard and Revenue Share Analysis 2021
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Market Segmentation

  • Product Type
    • Furniture
      • Living Room
      • Dining Room
      • Bedroom
      • Kitchen
      • Others
    • Textiles
      • Bed Linen
      • Bath Linen
      • Kitchen Linen
      • Upholstery
      • Other
    • Flooring
      • Ceramic & Stone Tiles
      • Wood & Laminates
      • Vinyl Flooring
      • Carpets & Rugs
      • Others
    • Wall Decor
      • Wall Stickers
      • Clocks
      • Hanging
      • Frame Works
      • Metal Works
      • Shelves
      • Others
    • Lighting
      • Chandeliers
      • Lamps & Shades
      • Light Bulbs
      • Others
    • Others
  • Price Category
    • Low
    • Medium
    • High / Premium
  • Distribution Channel
    • Company Website
    • E-Commerce Website

Companies Profile

  • Ashley Home Stores, Ltd.
  • Herman Miller, Inc.
  • Home 24 SE
  • Home Depot Product Authority
  • IKEA Systems B.V.
  • Kimball International, Inc.
  • Lowe's Companies, Inc.
  • Pepperfry
  • Signify Holding (Philips)
  • Springs Window Fashions

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

How big was the global online home decor market in 2022?

It was valued at US$ 171.0 Bn in 2022

How big is the online home decor business expected to be by 2031?

It is projected to reach US$ 313.5 Bn by 2031.

Which are the key factors driving demand for online home decor?

Increase in residential construction activities and growing demand for interior decoration

Which online home decor product type segment held largest share in 2022?

The furniture product type segment accounted for the largest share in 2022

Who are the key players in the online home decor sector?

Inter IKEA Systems B.V., Home Depot Product Authority, LLC, Kimball International, Inc., Herman Miller, Inc., Ashley Home Stores, Ltd., Home 24 SE, Lowe's Companies, Inc., Signify Holding (Philips), Springs Window Fashions, and Pepperfry.

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Demographic Overview

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Key Trends Analysis

            5.3.1. Demand Side Analysis

            5.3.2. Supply Side Analysis

        5.4. Key Market Indicators

            5.4.1. Overall Decor Market Overview

        5.5. Porter’s Five Forces Analysis

        5.6. Value Chain Analysis

        5.7. Industry SWOT Analysis

        5.8. Brand Analysis

        5.9. Consumer Buying Behavior Analysis

            5.9.1. Preferred Product Type

            5.9.2. Preferred Sales Channel

            5.9.3. Spending Capacity

        5.10. Price Trend Analysis

            5.10.1. Weighted Average Selling Price (US$)

        5.11. Global Online Home Decor Market Analysis and Forecast, 2017 - 2031

            5.11.1. Market Value Projections (US$ Mn)

            5.11.2. Market Volume Projections (Million Units)

    6. Global Online Home Decor Market Analysis and Forecast, by Product Type

        6.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 - 2031

            6.1.1. Furniture

                6.1.1.1. Living Room

                6.1.1.2. Dining Room

                6.1.1.3. Bedroom

                6.1.1.4. Kitchen

                6.1.1.5. Others

            6.1.2. Textiles

                6.1.2.1. Bed Linen

                6.1.2.2. Bath Linen

                6.1.2.3. Kitchen Linen

                6.1.2.4. Upholstery

                6.1.2.5. Others

            6.1.3. Flooring

                6.1.3.1. Ceramic & Stone Tiles

                6.1.3.2. Wood & Laminates

                6.1.3.3. Vinyl Flooring

                6.1.3.4. Carpets & Rugs

                6.1.3.5. Others

            6.1.4. Wall Décor

                6.1.4.1. Wall Stickers

                6.1.4.2. Clocks

                6.1.4.3. Hanging

                6.1.4.4. Frame Works

                6.1.4.5. Metal Works

                6.1.4.6. Shelves

                6.1.4.7. Others

            6.1.5. Lighting

                6.1.5.1. Chandeliers

                6.1.5.2. Lamps & Shades

                6.1.5.3. Light Bulbs

                6.1.5.4. Others

            6.1.6. Others

        6.2. Incremental Opportunity, by Product Type

    7. Global Online Home Decor Market Analysis and Forecast, by Price Category

        7.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 - 2031

            7.1.1. Low

            7.1.2. Medium

            7.1.3. High/Premium

        7.2. Incremental Opportunity, by Price Category

    8. Global Online Home Decor Market Analysis and Forecast, by Distribution Channel

        8.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 - 2031

            8.1.1. Company Websites

            8.1.2. E-Commerce Websites

        8.2. Incremental Opportunity, by Distribution Channel

    9. Global Online Home Decor Market Analysis and Forecast, by Region

        9.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Region, 2017 - 2031

            9.1.1. North America

            9.1.2. Europe

            9.1.3. Asia Pacific

            9.1.4. Middle East & Africa

            9.1.5. South America

        9.2. Incremental Opportunity, by Region

    10. North America Online Home Decor Market Analysis and Forecast

        10.1. Regional Snapshot

        10.2. Key Supplier Analysis

        10.3. Price Trend Analysis

            10.3.1. Weighted Average Price

        10.4. Key Trends Analysis

            10.4.1. Demand Side Analysis

        10.5. Supply Side Analysis

        10.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 - 2031

            10.6.1. Furniture

                10.6.1.1. Living Room

                10.6.1.2. Dining Room

                10.6.1.3. Bedroom

                10.6.1.4. Kitchen

                10.6.1.5. Others

            10.6.2. Textiles

                10.6.2.1. Bed Linen

                10.6.2.2. Bath Linen

                10.6.2.3. Kitchen Linen

                10.6.2.4. Upholstery

                10.6.2.5. Others

            10.6.3. Flooring

                10.6.3.1. Ceramic & Stone Tiles

                10.6.3.2. Wood & Laminates

                10.6.3.3. Vinyl Flooring

                10.6.3.4. Carpets & Rugs

                10.6.3.5. Others

            10.6.4. Wall Décor

                10.6.4.1. Wall Stickers

                10.6.4.2. Clocks

                10.6.4.3. Hanging

                10.6.4.4. Frame Works

                10.6.4.5. Metal Works

                10.6.4.6. Shelves

                10.6.4.7. Others

            10.6.5. Lighting

                10.6.5.1. Chandeliers

                10.6.5.2. Lamps & Shades

                10.6.5.3. Light Bulbs

                10.6.5.4. Others

            10.6.6. Others

        10.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 - 2031

            10.7.1. Low

            10.7.2. Medium

            10.7.3. High/Premium

        10.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 - 2031

            10.8.1. Company Websites

            10.8.2. E-Commerce Websites

        10.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 - 2031

            10.9.1. U.S.

            10.9.2. Canada

            10.9.3. Rest of North America

        10.10. Incremental Opportunity Analysis

    11. Europe Online Home Decor Market Analysis and Forecast

        11.1. Regional Snapshot

        11.2. Key Supplier Analysis

        11.3. Price Trend Analysis

            11.3.1. Weighted Average Price

        11.4. Key Trends Analysis

            11.4.1. Demand Side Analysis

        11.5. Supply Side Analysis

        11.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 - 2031

            11.6.1. Furniture

                11.6.1.1. Living Room

                11.6.1.2. Dining Room

                11.6.1.3. Bedroom

                11.6.1.4. Kitchen

                11.6.1.5. Others

            11.6.2. Textiles

                11.6.2.1. Bed Linen

                11.6.2.2. Bath Linen

                11.6.2.3. Kitchen Linen

                11.6.2.4. Upholstery

                11.6.2.5. Others

            11.6.3. Flooring

                11.6.3.1. Ceramic & Stone Tiles

                11.6.3.2. Wood & Laminates

                11.6.3.3. Vinyl Flooring

                11.6.3.4. Carpets & Rugs

                11.6.3.5. Others

            11.6.4. Wall Décor

                11.6.4.1. Wall Stickers

                11.6.4.2. Clocks

                11.6.4.3. Hanging

                11.6.4.4. Frame Works

                11.6.4.5. Metal Works

                11.6.4.6. Shelves

                11.6.4.7. Others

            11.6.5. Lighting

                11.6.5.1. Chandeliers

                11.6.5.2. Lamps & Shades

                11.6.5.3. Light Bulbs

                11.6.5.4. Others

            11.6.6. Others

        11.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 - 2031

            11.7.1. Low

            11.7.2. Medium

            11.7.3. High/Premium

        11.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 - 2031

            11.8.1. Company Websites

            11.8.2. E-Commerce Websites

        11.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 - 2031

            11.9.1. U.K.

            11.9.2. Germany

            11.9.3. France

            11.9.4. Rest of Europe

        11.10. Incremental Opportunity Analysis

    12. Asia Pacific Online Home Decor Market Analysis and Forecast

        12.1. Regional Snapshot

        12.2. Key Supplier Analysis

        12.3. Price Trend Analysis

            12.3.1. Weighted Average Price

        12.4. Key Trends Analysis

            12.4.1. Demand Side Analysis

        12.5. Supply Side Analysis

        12.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 - 2031

            12.6.1. Furniture

                12.6.1.1. Living Room

                12.6.1.2. Dining Room

                12.6.1.3. Bedroom

                12.6.1.4. Kitchen

                12.6.1.5. Others

            12.6.2. Textiles

                12.6.2.1. Bed Linen

                12.6.2.2. Bath Linen

                12.6.2.3. Kitchen Linen

                12.6.2.4. Upholstery

                12.6.2.5. Others

            12.6.3. Flooring

                12.6.3.1. Ceramic & Stone Tiles

                12.6.3.2. Wood & Laminates

                12.6.3.3. Vinyl Flooring

                12.6.3.4. Carpets & Rugs

                12.6.3.5. Others

            12.6.4. Wall Décor

                12.6.4.1. Wall Stickers

                12.6.4.2. Clocks

                12.6.4.3. Hanging

                12.6.4.4. Frame Works

                12.6.4.5. Metal Works

                12.6.4.6. Shelves

                12.6.4.7. Others

            12.6.5. Lighting

                12.6.5.1. Chandeliers

                12.6.5.2. Lamps & Shades

                12.6.5.3. Light Bulbs

                12.6.5.4. Others

            12.6.6. Others

        12.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 - 2031

            12.7.1. Low

            12.7.2. Medium

            12.7.3. High/Premium

        12.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 - 2031

            12.8.1. Company Websites

            12.8.2. E-Commerce Websites

        12.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 - 2031

            12.9.1. China

            12.9.2. India

            12.9.3. Japan

            12.9.4. Australia

            12.9.5. Rest of Asia Pacific

        12.10. Incremental Opportunity Analysis

    13. Middle East Africa Online Home Decor Market Analysis and Forecast

        13.1. Regional Snapshot

        13.2. Key Supplier Analysis

        13.3. Price Trend Analysis

            13.3.1. Weighted Average Price

        13.4. Key Trends Analysis

            13.4.1. Demand Side Analysis

        13.5. Supply Side Analysis

        13.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 - 2031

            13.6.1. Furniture

                13.6.1.1. Living Room

                13.6.1.2. Dining Room

                13.6.1.3. Bedroom

                13.6.1.4. Kitchen

                13.6.1.5. Others

            13.6.2. Textiles

                13.6.2.1. Bed Linen

                13.6.2.2. Bath Linen

                13.6.2.3. Kitchen Linen

                13.6.2.4. Upholstery

                13.6.2.5. Others

            13.6.3. Flooring

                13.6.3.1. Ceramic & Stone Tiles

                13.6.3.2. Wood & Laminates

                13.6.3.3. Vinyl Flooring

                13.6.3.4. Carpets & Rugs

                13.6.3.5. Others

            13.6.4. Wall Décor

                13.6.4.1. Wall Stickers

                13.6.4.2. Clocks

                13.6.4.3. Hanging

                13.6.4.4. Frame Works

                13.6.4.5. Metal Works

                13.6.4.6. Shelves

                13.6.4.7. Others

            13.6.5. Lighting

                13.6.5.1. Chandeliers

                13.6.5.2. Lamps & Shades

                13.6.5.3. Light Bulbs

                13.6.5.4. Others

            13.6.6. Others

        13.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 - 2031

            13.7.1. Low

            13.7.2. Medium

            13.7.3. High/Premium

        13.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 - 2031

            13.8.1. Company Websites

            13.8.2. E-Commerce Websites

        13.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 - 2031

            13.9.1. GCC

            13.9.2. South Africa

            13.9.3. Rest of Middle East & Africa

        13.10. Incremental Opportunity Analysis

    14. South America Online Home Decor Market Analysis and Forecast

        14.1. Regional Snapshot

        14.2. Key Supplier Analysis

        14.3. Price Trend Analysis

            14.3.1. Weighted Average Price

        14.4. Key Trends Analysis

            14.4.1. Demand Side Analysis

        14.5. Supply Side Analysis

        14.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 - 2031

            14.6.1. Furniture

                14.6.1.1. Living Room

                14.6.1.2. Dining Room

                14.6.1.3. Bedroom

                14.6.1.4. Kitchen

                14.6.1.5. Others

            14.6.2. Textiles

                14.6.2.1. Bed Linen

                14.6.2.2. Bath Linen

                14.6.2.3. Kitchen Linen

                14.6.2.4. Upholstery

                14.6.2.5. Others

            14.6.3. Flooring

                14.6.3.1. Ceramic & Stone Tiles

                14.6.3.2. Wood & Laminates

                14.6.3.3. Vinyl Flooring

                14.6.3.4. Carpets & Rugs

                14.6.3.5. Others

            14.6.4. Wall Décor

                14.6.4.1. Wall Stickers

                14.6.4.2. Clocks

                14.6.4.3. Hanging

                14.6.4.4. Frame Works

                14.6.4.5. Metal Works

                14.6.4.6. Shelves

                14.6.4.7. Others

            14.6.5. Lighting

                14.6.5.1. Chandeliers

                14.6.5.2. Lamps & Shades

                14.6.5.3. Light Bulbs

                14.6.5.4. Others

            14.6.6. Others

        14.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 - 2031

            14.7.1. Low

            14.7.2. Medium

            14.7.3. High/Premium

        14.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 - 2031

            14.8.1. Company Websites

            14.8.2. E-Commerce Websites

        14.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 - 2031

            14.9.1. Brazil

            14.9.2. Rest of South America

        14.10. Incremental Opportunity Analysis

    15. Competition Landscape

        15.1. Market Player - Competition Dashboard

        15.2. Market Share Analysis-2022 (%)

        15.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Financial/Revenue (Segmental Revenue), Strategy & Business Overview, Sales Channel Analysis, Product Portfolio & Pricing)

            15.3.1. Ashley Home Stores, Ltd.

                15.3.1.1. Company Overview

                15.3.1.2. Sales Area/Geographical Presence

                15.3.1.3. Financial/Revenue (Segmental Revenue)

                15.3.1.4. Strategy & Business Overview

                15.3.1.5. Sales Channel Analysis

                15.3.1.6. Product Portfolio & Pricing

            15.3.2. Herman Miller, Inc.

                15.3.2.1. Company Overview

                15.3.2.2. Sales Area/Geographical Presence

                15.3.2.3. Financial/Revenue (Segmental Revenue)

                15.3.2.4. Strategy & Business Overview

                15.3.2.5. Sales Channel Analysis

                15.3.2.6. Product Portfolio & Pricing

            15.3.3. Home 24 SE

                15.3.3.1. Company Overview

                15.3.3.2. Sales Area/Geographical Presence

                15.3.3.3. Financial/Revenue (Segmental Revenue)

                15.3.3.4. Strategy & Business Overview

                15.3.3.5. Sales Channel Analysis

                15.3.3.6. Product Portfolio & Pricing

            15.3.4. Home Depot Product Authority

                15.3.4.1. Company Overview

                15.3.4.2. Sales Area/Geographical Presence

                15.3.4.3. Financial/Revenue (Segmental Revenue)

                15.3.4.4. Strategy & Business Overview

                15.3.4.5. Sales Channel Analysis

                15.3.4.6. Product Portfolio & Pricing

            15.3.5. IKEA Systems B.V.

                15.3.5.1. Company Overview

                15.3.5.2. Sales Area/Geographical Presence

                15.3.5.3. Financial/Revenue (Segmental Revenue)

                15.3.5.4. Strategy & Business Overview

                15.3.5.5. Sales Channel Analysis

                15.3.5.6. Product Portfolio & Pricing

            15.3.6. LLC, Kimball International, Inc.

                15.3.6.1. Company Overview

                15.3.6.2. Sales Area/Geographical Presence

                15.3.6.3. Financial/Revenue (Segmental Revenue)

                15.3.6.4. Strategy & Business Overview

                15.3.6.5. Sales Channel Analysis

                15.3.6.6. Product Portfolio & Pricing

            15.3.7. Lowe's Companies, Inc.

                15.3.7.1. Company Overview

                15.3.7.2. Sales Area/Geographical Presence

                15.3.7.3. Financial/Revenue (Segmental Revenue)

                15.3.7.4. Strategy & Business Overview

                15.3.7.5. Sales Channel Analysis

                15.3.7.6. Product Portfolio & Pricing

            15.3.8. Pepperfry

                15.3.8.1. Company Overview

                15.3.8.2. Sales Area/Geographical Presence

                15.3.8.3. Financial/Revenue (Segmental Revenue)

                15.3.8.4. Strategy & Business Overview

                15.3.8.5. Sales Channel Analysis

                15.3.8.6. Product Portfolio & Pricing

            15.3.9. Signify Holding (Philips)

                15.3.9.1. Company Overview

                15.3.9.2. Sales Area/Geographical Presence

                15.3.9.3. Financial/Revenue (Segmental Revenue)

                15.3.9.4. Strategy & Business Overview

                15.3.9.5. Sales Channel Analysis

                15.3.9.6. Product Portfolio & Pricing

            15.3.10. Springs Window Fashions

                15.3.10.1. Company Overview

                15.3.10.2. Sales Area/Geographical Presence

                15.3.10.3. Financial/Revenue (Segmental Revenue)

                15.3.10.4. Strategy & Business Overview

                15.3.10.5. Sales Channel Analysis

                15.3.10.6. Product Portfolio & Pricing

    16. Go To Market Strategy

        16.1. Identification of Potential Market Spaces

        16.2. Understanding the Buying Process of the Customers

        16.3. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Global Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Table 2: Global Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Table 3: Global Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Table 4: Global Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Table 5: Global Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Table 6: Global Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Table 7: Global Online Home Decor Market Value, US$ Bn, by Region, 2017-2031

    Table 8: Global Online Home Decor Market Volume, Million Units, by Region, 2017-2031

    Table 9: North America Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Table 10: North America Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Table 11: North America Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Table 12: North America Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Table 13: North America Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Table 14: North America Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Table 15: North America Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Table 16: North America Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Table 17: Europe Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Table 18: Europe Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Table 19: Europe Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Table 20: Europe Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Table 21: Europe Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Table 22: Europe Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Table 23: Europe Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Table 24: Europe Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Table 25: Asia Pacific Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Table 26: Asia Pacific Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Table 27: Asia Pacific Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Table 28: Asia Pacific Online Home Decor Market Volume, by Price Category, Million Units,2017-2031

    Table 29: Asia Pacific Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Table 30: Asia Pacific Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Table 31: Asia Pacific Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Table 32: Asia Pacific Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Table 33: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Table 34: Middle East & Africa Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Table 35: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Table 36: Middle East & Africa Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Table 37: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Table 38: Middle East & Africa Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Table 39: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Table 40: Middle East & Africa Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Table 41: South America Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Table 42: South America Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Table 43: South America Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Table 44: South America Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Table 45: South America Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Table 46: South America Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Table 47: South America Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Table 48: South America Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    List of Figures

    Figure 1: Global Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Figure 2: Global Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Figure 3: Global Online Home Decor Market Incremental Opportunity, by Product Type, 2021-2031

    Figure 4: Global Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Figure 5: Global Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Figure 6: Global Online Home Decor Market Incremental Opportunity, by Price Category, 2021-2031

    Figure 7: Global Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Figure 8: Global Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Figure 9: Global Online Home Decor Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 10: Global Online Home Decor Market Value, US$ Bn, by Region, 2017-2031

    Figure 11: Global Online Home Decor Market Volume, Million Units, by Region, 2017-2031

    Figure 12: Global Online Home Decor Market Incremental Opportunity, by Region,2021-2031

    Figure 13: North America Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Figure 14: North America Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Figure 15: North America Online Home Decor Market Incremental Opportunity, by Product Type, 2021-2031

    Figure 16: North America Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Figure 17: North America Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Figure 18: North America Online Home Decor Market Incremental Opportunity, by Price Category, 2021-2031

    Figure 19: North America Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Figure 20: North America Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Figure 21: North America Online Home Decor Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 22: North America Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Figure 23: North America Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Figure 24: North America Online Home Decor Market Incremental Opportunity, by Country, 2021-2031

    Figure 25: Europe Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Figure 26: Europe Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Figure 27: Europe Online Home Decor Market Incremental Opportunity, by Product Type, 2021-2031

    Figure 28: Europe Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Figure 29: Europe Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Figure 30: Europe Online Home Decor Market Incremental Opportunity, by Price Category, 2021-2031

    Figure 31: Europe Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Figure 32: Europe Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Figure 33: Europe Online Home Decor Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 34: Europe Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Figure 35: Europe Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Figure 36: Europe Online Home Decor Market Incremental Opportunity, by Country, 2021-2031

    Figure 37: Asia Pacific Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Figure 38: Asia Pacific Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Figure 39: Asia Pacific Online Home Decor Market Incremental Opportunity, by Product Type, 2021-2031

    Figure 40: Asia Pacific Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Figure 41: Asia Pacific Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Figure 42: Asia Pacific Online Home Decor Market Incremental Opportunity, by Price Category, 2021-2031

    Figure 43: Asia Pacific Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Figure 44: Asia Pacific Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Figure 45: Asia Pacific Online Home Decor Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 46: Asia Pacific Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Figure 47: Asia Pacific Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Figure 48: Asia Pacific Online Home Decor Market Incremental Opportunity, by Country, 2021-2031

    Figure 49: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Figure 50: Middle East & Africa Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Figure 51: Middle East & Africa Online Home Decor Market Incremental Opportunity, by Product Type, 2021-2031

    Figure 52: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Figure 53: Middle East & Africa Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Figure 54: Middle East & Africa Online Home Decor Market Incremental Opportunity, by Price Category, 2021-2031

    Figure 55: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Figure 56: Middle East & Africa Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Figure 57: Middle East & Africa Online Home Decor Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 58: Middle East & Africa Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Figure 59: Middle East & Africa Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Figure 60: Middle East & Africa Online Home Decor Market Incremental Opportunity, by Country, 2021-2031

    Figure 61: South America Online Home Decor Market Value, US$ Bn, by Product Type, 2017-2031

    Figure 62: South America Online Home Decor Market Volume, Million Units, by Product Type, 2017-2031

    Figure 63: South America Online Home Decor Market Incremental Opportunity, by Product Type, 2021-2031

    Figure 64: South America Online Home Decor Market Value, US$ Bn, by Price Category, 2017-2031

    Figure 65: South America Online Home Decor Market Volume, Million Units, by Price Category, 2017-2031

    Figure 66: South America Online Home Decor Market Incremental Opportunity, by Price Category, 2021-2031

    Figure 67: South America Online Home Decor Market Value, US$ Bn, by Distribution Channel, 2017-2031

    Figure 68: South America Online Home Decor Market Volume, Million Units, by Distribution Channel, 2017-2031

    Figure 69: South America Online Home Decor Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 70: South America Online Home Decor Market Value, US$ Bn, by Country, 2017-2031

    Figure 71: South America Online Home Decor Market Volume, Million Units, by Country, 2017-2031

    Figure 72: South America Online Home Decor Market Incremental Opportunity, by Country, 2021-2031

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