North America Toilet Paper Market

North America Toilet Paper Market (Type: 1 Ply, 2 Ply, 3 Ply, and More than 3 Ply; and Material: Paper, Bamboo, and Others) - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

North America Toilet Paper Market Outlook 2031

  • The industry in the region was valued at US$ 13.6 Bn in 2021
  • It is estimated to grow at a CAGR of 5.2% from 2022 to 2031 and reach US$ 22.5 Bn by the end of 2031

Analysts’ Viewpoint

Rise in urbanization and growth in awareness about cleanliness are expected to drive the North America toilet paper market. Increase in population and rise in disposable income are fueling the demand for toilet paper. Surge in demand for toilet paper among end-use sectors such as hospitality, corporates, hospital, public facility, education institution, and retail & tourism is augmenting market progress.

Availability of toilet paper on various e-commerce platforms is anticipated to strengthen the North America toilet paper market demand. Key companies are focusing on research and development activities in order to accelerate the roll out of new products, such as bamboo toilet paper, to boost their market share.

North America Toilet Paper Market

Market Introduction

Increase in awareness about cleanliness and sanitation is expected to propel the usage of toilet paper across the globe. Toilet paper also serves as a layer of protection for the hands. The cleaning products business has been experiencing significant growth in demand for its products and services, especially after the emergence of the COVID-19 pandemic.

Available in different layers, toilet paper is categorized into single ply toilet paper, double ply toilet paper, triple ply toilet paper, and more than 3 ply toilet paper. Materials used to make toilet paper include bamboo paper, wood pulp, and cotton.

Rise in Consumer Focus on Hygiene and Cleanliness

Unsafe sanitation and hygiene is a global health concern, mostly for the poor. After the emergence of the COVID-19 disease, consumers are becoming more hygiene conscious and buying toilet paper and tissues to ensure safe hygiene practices. The outbreak of the pandemic led to a surge in demand for toilet paper. The work from home trend during the pandemic, businesses closing down due to lockdowns, and shelter-in-place orders resulted in considerable demand for consumer toilet paper. Furthermore, rise in awareness about the usage of environment-friendly, recycled, and plastic-free products is likely to boost market statistics in the next few years.

Growth in Tourism and Hospitality Sectors

Expansion in tourism and hospitality industries is driving the toilet paper market. The tourism industry is likely to witness considerable growth in the next few years owing to the rise in number of people travelling across the world. This is expected to positively impact the hotel industry, where the demand for toilet paper is high.

Increase in number of commercial spaces such as spas, corporate offices, and educational institutes is also projected to boost market expansion. Usage of tissue paper in households and restaurants has increased significantly in recent times.

Emphasis on Cleanliness Driving Residential Segment

In terms of end-user, the residential segment is anticipated to dominate the North America toilet paper market during the forecast period. Rise in population and growth in residential as well as commercial units in emerging economies in North America are projected to boost the demand for toilet paper in the next few years. The market is expanding in the region owing to the increase in awareness about hygiene practices among the population.

Rise in demand for various types of toilet paper for personal care and hygiene maintenance is further augmenting market growth. Approximately 38.75 million Americans used 16 or more toilet paper rolls in 2020. This number is expected to increase significantly in the next few years.

The commercial segment is expected to expand at a rapid pace during the forecast period owing to the increase in demand for toilet paper in various end-use sectors such as hospitality, corporates, hospital, public facility, education, and retail in North America.

Growth in Popularity of Online Channel of Distribution

In terms of distribution channel, the North America toilet paper market has been bifurcated into online and offline. The offline segment is expected to dominate the market in terms of value and volume during the forecast period. It is anticipated to hold the highest CAGR during the forecast period.

Consumers have options to choose different types of toilet paper on e-commerce or company-owned websites. Growth in popularity of online blogs and articles, which raise awareness about hygiene and sanitization, is strengthening the demand for toilet paper in North America.

Country Outlook of Market

The U.S. accounted for the largest overall North America toilet paper market share in 2021. According to industry experts, most of the market changes brought about by COVID-19 are likely to last for many years. Growth in various end-use sectors is boosting the demand for toilet roll paper in the U.S.

Demand for toilet paper in Canada is expected to rise at a significant pace during the forecast period. According to the Forest Products Association of Canada, demand for toilet paper in Canada increased by 241% during the peak of the COVID-19 pandemic.

Analysis of Key Players

The business in the region is consolidated, with a few large-scale vendors controlling majority of the share. Most of the firms are spending significantly on research and development activities, primarily to introduce environment-friendly products.

Expansion of product portfolios and mergers and acquisitions are the strategies adopted by key players. Cascades Inc., Johnson & Johnson, Kimberly-Clark Corporation, Procter & Gamble, Reckitt Benckiser, Sephora USA, Inc., The Clorox Company, Essity AB, Georgia-Pacific LLC, and The Sofidel Group are the prominent entities operating in this market.

Key vendors in the industry are continuously striving to launch new products in the market. Additionally, they are focusing on the development of biodegradable products. This is likely to help enterprises increase their sales, leading to industry growth.

North America Toilet Paper Market Developments

  • In February 2022, Kimberly-Clark Professional introduced the New Icon Dispenser Collection to enhance the washroom experience. The entire ICON series comprises paper towel, toilet paper, soap, and sanitizer dispensers. The move is expected to help the company expand its product offerings, while also catering to a larger customer base.
  • In May 2019, Kimberly-Clark invested US$ 120 Mn in expansion of its tissue paper mill in Jenks, Oklahoma. The mill is expected to manufacture a range of tissue products including Cottonelle and Scott toilet paper.
  • In 2019, Procter & Gamble acquired the consumer health business of Merck KGaA. Together, the companies are working toward leveraging their combined expertise to develop categories and brands that meet current needs and future opportunities. Furthermore, Procter & Gamble expanded its footprint in the natural materials space by launching Pampers Pure Protection diapers and Pampers Aqua Pure toilet papers and tissues.

Each of these players has been profiled in the North America toilet paper market report based on parameters such as business strategies, company overview, financial overview, recent developments, product portfolio, and business segments.

Market Snapshot

Attribute

Detail

North America Toilet Paper Market Value in 2021

US$ 13.6 Bn

Market Forecast Value in 2031

US$ 22.5 Bn

Growth Rate

(CAGR)

5.2%

Forecast Period

2022–2031

Historical Data Available for

2017–2020

Quantitative Units

US$ Bn for Value and Million Units for Volume

Market Analysis

Includes cross-segment analysis at the region as well as country level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.

Competition Landscape

  • Market share analysis, by company (2021)
  • Company profiles section includes an overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials

Format

Electronic (PDF) + Excel

Market Segmentation

  • Type
    • 1 Ply
    • 2 Ply
    • 3 Ply
    • More than 3 Ply
  • Number of Rolls
    • 1 to 20
    • 21 to 40
    • 41 to 60
    • 61 to 80
    • 81 to 100
    • More than 100
  • Material
    • Paper
    • Bamboo
    • Others (Wood Pulp, Cotton, etc.)
  • Roll Size
    • Regular
    • Mega
    • Jumbo
    • Others (Ultra Mega, Small, etc.)
  • Price
    • Low
    • Medium
    • High
  • End-User
    • Residential
    • Commercial
      • Hospitality
      • Corporates
      • Hospitals
      • Public Facilities
      • Others (Education, Institutions, Retail, etc.)
  • Distribution Channel
    • Online
      • Company Owned Website
      • E-Commerce Website
    • Offline
      • Hypermarket/Supermarkets
      • Departmental Stores
      • Independent Retailers

Countries Covered

  • U.S.
  • Canada
  • Rest of North America

Companies Profiled

Customization Scope

Available upon request

Pricing

Available upon request

Frequently Asked Questions

How big was the North America toilet paper market in 2021?

It stood at US$ 13.6 Bn in 2021

How is the toilet paper business expected to grow by 2031?

It is estimated to grow at a CAGR of 5.2% during 2022-2031

How much worth will the toilet paper industry be in 2031?

It is projected to reach US$ 22.5 Bn by 2031.

How is the residential segment performing?

The residential segment is likely to dominate during the forecast period

Which country accounts for highest growth rate in the North America toilet paper sector?

The U.S. is expected to hold the highest CAGR during the forecast period

What are the prominent drivers?

Growth in consumer concern for hygiene and cleanliness and expansion in tourism and hospitality industries

Who are the prominent players in the toilet paper market?

Cascades Inc., Johnson & Johnson, Kimberly-Clark Corporation, Procter & Gamble, Reckitt Benckiser, Sephora USA, Inc., The Clorox Company, Essity AB, Georgia-Pacific LLC, and The Sofidel Group

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Introduction

    5.2. Market Dynamics

        5.2.1. Drivers

        5.2.2. Restraints

        5.2.3. Opportunities

    5.3. Key Trends Analysis

        5.3.1. Demand Side Analysis

        5.3.2. Supply Side Analysis

    5.4. Key Market Indicators

        5.4.1. Overall Hygiene Products Market Overview

    5.5. Value Chain Analysis

    5.6. Industry SWOT Analysis

    5.7. COVID-19 Impact Analysis

    5.8. Porter’s Five Forces Analysis

    5.9. Regulatory Framework

    5.10. Raw Material Analysis

    5.11. Trade Analysis (Import-Export Data)

    5.12. Toilet Paper Market Analysis and Forecast, 2017 - 2031

        5.12.1. Market Revenue Projections (US$ Mn)

        5.12.2. Market Volume Projections (Million Units)

6. North America Toilet Paper Market Analysis and Forecast, By Type

    6.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031

        6.1.1. 1 Ply

        6.1.2. 2 Ply

        6.1.3. 3 ply

        6.1.4. More than 3 Ply

    6.2. Incremental Opportunity, By Type

7. North America Toilet Paper Market Analysis and Forecast, By Number of Rolls

    7.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031

        7.1.1. 1 to 20

        7.1.2. 21 to 40

        7.1.3. 41 to 60

        7.1.4. 61 to 80

        7.1.5. 81 to 100

        7.1.6. More than 100

    7.2. Incremental Opportunity, By No. of Rolls

8. North America Toilet Paper Market Analysis and Forecast, By Material

    8.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

        8.1.1. Paper

        8.1.2. Bamboo

        8.1.3. Others (Wood Pulp, Cotton, etc.)

    8.2. Incremental Opportunity, By Material

9. North America Toilet Paper Market Analysis and Forecast, By Roll Size

    9.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Roll Size, 2017 - 2031

        9.1.1. Regular

        9.1.2. Mega

        9.1.3. Jumbo

        9.1.4. Others (Ultra Mega, Small, etc.)

    9.2. Incremental Opportunity, By Roll Size

10. North America Toilet Paper Market Analysis and Forecast, By Price

    10.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Price, 2017 - 2031

        10.1.1. Low

        10.1.2. Medium

        10.1.3. High

    10.2. Incremental Opportunity, By Price

11. North America Toilet Paper Market Analysis and Forecast, By End-user

    11.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

        11.1.1. Residential

        11.1.2. Commercial

            11.1.2.1. Hospitality

            11.1.2.2. Corporates

            11.1.2.3. Hospitals

            11.1.2.4. Public Facilities

            11.1.2.5. Others (Education, Institutions, Retail, etc.)

    11.2. Incremental Opportunity, By End-user

12. North America Toilet Paper Market Analysis and Forecast, By Distribution Channel

    12.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031

        12.1.1. Online

            12.1.1.1. Company Owned Website

            12.1.1.2. E-Commerce Website

        12.1.2. Offline

            12.1.2.1. Hypermarket/Supermarkets

            12.1.2.2. Departmental Stores

            12.1.2.3. Independent Retailers

    12.2. Incremental Opportunity, By Distribution Channel

13. North America Toilet Paper Market Analysis and Forecast, By Country

    13.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Country, 2017 - 2031

        13.1.1. U.S.

        13.1.2. Canada

        13.1.3. Rest of North America

    13.2. Incremental Opportunity, By Country

14. U.S. Toilet Paper Market Analysis and Forecast

    14.1. Country Snapshot

    14.2. Price Trend Analysis

    14.3. Key Trend Analysis

        14.3.1. Demand Side

        14.3.2. Supply Side

    14.4. Brand Analysis

    14.5. Consumer Buying Behavior Analysis

    14.6. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031

        14.6.1. 1 Ply

        14.6.2. 2 Ply

        14.6.3. 3 ply

        14.6.4. More than 3 Ply

    14.7. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031

        14.7.1. 1 to 20

        14.7.2. 21 to 40

        14.7.3. 41 to 60

        14.7.4. 61 to 80

        14.7.5. 81 to 100

        14.7.6. More than 100

    14.8. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

        14.8.1. Paper

        14.8.2. Bamboo

        14.8.3. Others (Wood Pulp, Cotton, etc.)

    14.9. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Roll Size, 2017 - 2031

        14.9.1. Regular

        14.9.2. Mega

        14.9.3. Jumbo

        14.9.4. Others (Ultra Mega, Small, etc.)

    14.10. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Price, 2017 - 2031

        14.10.1. Low

        14.10.2. Medium

        14.10.3. High

    14.11. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By End-user, 2017 - 2031

        14.11.1. Residential

        14.11.2. Commercial

            14.11.2.1. Hospitality

            14.11.2.2. Corporates

            14.11.2.3. Hospitals

            14.11.2.4. Public Facilities

            14.11.2.5. Others (Education, Institutions, Retail, etc.)

    14.12. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031

        14.12.1. Online

            14.12.1.1. Company Owned Website

            14.12.1.2. E-Commerce Website

        14.12.2. Offline

            14.12.2.1. Hypermarket/Supermarkets

            14.12.2.2. Departmental Stores

            14.12.2.3. Independent Retailers

            14.12.2.4. Others

15. Canada Toilet Paper Market Analysis and Forecast

    15.1. Country Snapshot

    15.2. Price Trend Analysis

    15.3. Key Trend Analysis

        15.3.1. Demand Side

        15.3.2. Supply Side

    15.4. Brand Analysis

    15.5. Consumer Buying Behavior Analysis

    15.6. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031

        15.6.1. 1 Ply

        15.6.2. 2 Ply

        15.6.3. 3 Ply

        15.6.4. More than 3 Ply

    15.7. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031

        15.7.1. 1 to 20

        15.7.2. 21 to 40

        15.7.3. 41 to 60

        15.7.4. 61 to 80

        15.7.5. 81 to 100

        15.7.6. More than 100

    15.8. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

        15.8.1. Paper

        15.8.2. Bamboo

        15.8.3. Others (Wood Pulp, Cotton, etc.)

    15.9. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031

        15.9.1. Online

            15.9.1.1. Company Owned Website

            15.9.1.2. E-Commerce Website

        15.9.2. Offline

            15.9.2.1. Hypermarket/Supermarkets

            15.9.2.2. Departmental Stores

            15.9.2.3. Independent Retailers

            15.9.2.4. Others

16. Competition Landscape

    16.1. Market Player – Competition Dashboard

    16.2. Market Share Analysis (%), 2021

    16.3. Company Profiles (Details – Company Overview, Sales Material Type/Geographical Presence, Revenue, Strategy & Business Overview)

        16.3.1. Cascades Inc.

            16.3.1.1. Company Overview

            16.3.1.2. Sales Material Type/Geographical Presence

            16.3.1.3. Revenue

            16.3.1.4. Strategy & Business Overview

        16.3.2. Johnson & Johnson

            16.3.2.1. Company Overview

            16.3.2.2. Sales Material Type/Geographical Presence

            16.3.2.3. Revenue

            16.3.2.4. Strategy & Business Overview

        16.3.3. Kimberly-Clark Corporation

            16.3.3.1. Company Overview

            16.3.3.2. Sales Material Type/Geographical Presence

            16.3.3.3. Revenue

            16.3.3.4. Strategy & Business Overview

        16.3.4. Procter & Gamble

            16.3.4.1. Company Overview

            16.3.4.2. Sales Material Type/Geographical Presence

            16.3.4.3. Revenue

            16.3.4.4. Strategy & Business Overview

        16.3.5. Reckitt Benckiser

            16.3.5.1. Company Overview

            16.3.5.2. Sales Material Type/Geographical Presence

            16.3.5.3. Revenue

            16.3.5.4. Strategy & Business Overview

        16.3.6. Sephora USA, Inc.

            16.3.6.1. Company Overview

            16.3.6.2. Sales Material Type/Geographical Presence

            16.3.6.3. Revenue

            16.3.6.4. Strategy & Business Overview

        16.3.7. The Clorox Company

            16.3.7.1. Company Overview

            16.3.7.2. Sales Material Type/Geographical Presence

            16.3.7.3. Revenue

            16.3.7.4. Strategy & Business Overview

        16.3.8. Essity AB

            16.3.8.1. Company Overview

            16.3.8.2. Sales Material Type/Geographical Presence

            16.3.8.3. Revenue

            16.3.8.4. Strategy & Business Overview

        16.3.9. Georgia-Pacific LLC

            16.3.9.1. Company Overview

            16.3.9.2. Sales Material Type/Geographical Presence

            16.3.9.3. Revenue

            16.3.9.4. Strategy & Business Overview

        16.3.10. The Sofidel Group

            16.3.10.1. Company Overview

            16.3.10.2. Sales Material Type/Geographical Presence

            16.3.10.3. Revenue

            16.3.10.4. Strategy & Business Overview

17. Key Takeaways

    17.1. Identification of Potential Market Spaces

        17.1.1. Type

        17.1.2. No. of Rolls

        17.1.3. Material

        17.1.4. Roll Size

        17.1.5. Price

        17.1.6. End User

        17.1.7. Distribution Channel

        17.1.8. Country

    17.2. Understanding the Buying Process of Customers

        17.2.1. Preferred Type

        17.2.2. Preferred Pricing

        17.2.3. Target Audience

    17.3. Prevailing Market Risks

    17.4. Preferred Sales & Marketing Strategy

List of Tables

Table 1: North America Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Table 2: North America Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Table 3: North America Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Table 4: North America Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Table 5: North America Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Table 6: North America Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Table 7: North America Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Table 8: North America Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Table 9: North America Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Table 10: North America Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Table 11: North America Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

Table 12: North America Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

Table 13: North America Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Table 14: North America Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Table 15: North America Toilet Paper Market Value, by Country, US$ Mn, 2017-2031

Table 16: North America Toilet Paper Market Volume, by Country, Thousand Units, 2017-2031

Table 17: U.S. Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Table 18: U.S. Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Table 19: U.S. Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Table 20: U.S. Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Table 21: U.S. Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Table 22: U.S. Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Table 23: U.S. Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Table 24: U.S. Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Table 25: U.S. Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Table 26: U.S. Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Table 27: U.S. Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

Table 28: U.S. Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

Table 29: U.S. Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Table 30: U.S. Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Table 31: Canada Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Table 32: Canada Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Table 33: Canada Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Table 34: Canada Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Table 35: Canada Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Table 36: Canada Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Table 37: Canada Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Table 40: Canada Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Table 41: Canada Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

Table 42: Canada Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

Table 43: Canada Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Table 44: Canada Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

List of Figures

Figure 1: North America Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Figure 2: North America Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Figure 3: North America Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

Figure 4: North America Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Figure 5: North America Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Figure 6: North America Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

Figure 7: North America Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Figure 8: North America Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Figure 9: North America Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

Figure 10: North America Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Figure 11: North America Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Figure 12: North America Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

Figure 13: North America Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Figure 14: North America Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Figure 15: North America Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

Figure 16: North America Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

Figure 17: North America Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

Figure 18: North America Toilet Paper Market Incremental Opportunity, by End User, 2021-2031

Figure 19: North America Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Figure 20: North America Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Figure 21: North America Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

Figure 22: North America Toilet Paper Market Value, by Country, US$ Mn, 2017-2031

Figure 23: North America Toilet Paper Market Volume, by Country, Thousand Units, 2017-2031

Figure 24: North America Toilet Paper Market Incremental Opportunity, by Country, 2021-2031

Figure 25: U.S. Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Figure 26: U.S. Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Figure 27: U.S. Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

Figure 28: U.S. Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Figure 29: U.S. Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Figure 30: U.S. Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

Figure 31: U.S. Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Figure 32: U.S. Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Figure 33: U.S. Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

Figure 34: U.S. Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Figure 35: U.S. Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Figure 36: U.S. Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

Figure 37: U.S. Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Figure 38: U.S. Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Figure 39: U.S. Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

Figure 40: U.S. Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

Figure 41: U.S. Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

Figure 42: U.S. Toilet Paper Market Incremental Opportunity, by End User, 2021-2031

Figure 43: U.S. Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Figure 44: U.S. Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Figure 45: U.S. Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

Figure 46: Canada Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Figure 47: Canada Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Figure 48: Canada Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

Figure 49: Canada Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Figure 50: Canada Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Figure 51: Canada Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

Figure 52: Canada Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Figure 53: Canada Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Figure 54: Canada Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

Figure 55: Canada Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Figure 56: Canada Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Figure 57: Canada Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

Figure 58: Canada Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Figure 59: Canada Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Figure 60: Canada Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

Figure 61: Canada Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

Figure 62: Canada Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

Figure 63: Canada Toilet Paper Market Incremental Opportunity, by End-user, 2021-2031

Figure 64: Canada Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Figure 65: Canada Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Figure 66: Canada Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

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