North America’s household appliance market is growing at a steady rate, primarily due to technological improvement, as consumers seek greater energy efficiency and benefits from rising disposable income. Integration of smart homes has been the biggest trend in appliance sales, offering connectivity and automation features to enhance convenience and sustainability.
Growing eco-friendly and energy-efficient appliance designs have actually helped gain impulse as stringent government policies are implemented with less tolerance for environmental damage and conscious consumers are asking for more, meaning increased demand for eco-friendly appliances.
While the industry leaders are making all-out efforts to survive in competition through innovation and product differentiation, e-Commerce is continuously keeping on playing a great role in the distribution landscape. Although the total economic environment has been uncertain for the industry, the market has reason to be optimistic due to the general replacement cycle as well as increased housing development throughout the area.
Profitability will be impacted by its supply chain and varying raw material costs. The manufacturers in the market also collaborate and merge with different companies to expand their product portfolio and reach as well as to keep their businesses growing across regions.
North America household appliance market plays a crucial role in the consumer goods industry, providing essential products that improve daily life in millions of homes across the U.S. and Canada. The market includes a broad spectrum of appliances, ranging from large units like refrigerators, washing machines, and dishwashers to smaller but equally important items such as microwaves, coffee makers, and air purifiers.
As one of the most developed markets globally, North America has witnessed significant transformations in this sector, fueled by evolving consumer preferences, technological advancements, and shifts in the economic landscape. Although, the growing adoption of smart home technologies has been a key factor driving the household appliance market. Consumers are increasingly seeking appliances that offer connectivity and can be integrated into smart home ecosystems.
| Attribute | Detail |
|---|---|
| North America Household Appliance Market Drivers |
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Integration with smart technology in smart home gadgets and connectivity living are starting to gain popularity, and thus, consumers have become interested in units that could be easily integrated into the much larger home automation systems they deploy. These smart appliances involve refrigerators, ovens, washing machines, and dishwashers, offering convenience, efficiency, and control through smartphones, voice assistants like Amazon Alexa or Google Assistant, or a central hub for their home.
Although, the appliances offer convenience a user can easily control some appliances from their home even if away. For example, a smart refrigerator can inform the homeowner that their foodstuff items are close to expiring dates, or a smart oven that can be set for heating from work. These features of smart appliances save time while making house chores more manageable and relatively more efficient.
Many smart appliances have in-built diagnostic tools that alert the consumers to potential issues that become faulty if left unchecked. Many can predict when a washing machine filter will become clogged or a dishwasher becomes faulty. Predictive maintenance prevents costly repairs and extends the lifetime of appliances. All this factors are expected to drive the market during the forecast period.
Energy efficiency is the other major driver of the North America household appliance market. As the consumers and governments are more concerned with environmental sustainability, consumers and governments are keen to concentrate on appliances that prove to be energy efficient. This has been prompted by increasing stringent environmental regulations and consumer awareness of long-term benefits in saving energy.
In addition, ENERGY STAR is the benchmark for consumers as well as for programs in North America looking for certain efficiency-oriented, green products. With appliances certified under this program, refrigerators, washing machines, and dishwashers have already proven that these appliances consume 10-50% less energy than their non-certified counterparts. That is a good business case for a consumer who is otherwise conscious of the environmental impact or merely eager to get down his monthly utility bills.
The increased demand for ecologically-friendly and sustainable appliances places a fitting growth for the North American household appliance market. As environment concerns grow ever more crucial in purchasing decisions, consumers are not only looking at items that comply with regulations concerning energy set by regulatory bodies but are increasingly seeking sustainability across the entire lifecycle of the product-design, production, and finally, disposal.
These activities have their roots in better-informed concerns regarding climate change, resource conservation, and the reduction of waste. Customers are demanding appliances made from recyclable or environmentally-friendly material, and they want products designed for longer lives in order to generate less waste.
Also, such water-saving appliances as dishwashers and washing machines are gaining popularity in regions where the efficiency of the water supply is not up to the mark.
| Attribute | Detail |
|---|---|
| Leading Country | U.S. |
The United States plays a dominant role in the North American household appliance market, accounting for a significant portion of the region’s sales, innovations, and overall industry influence. This dominance can be attributed to the country's large population, strong consumer spending power, technological leadership, and mature manufacturing capabilities.
As one of the world’s largest consumer markets, the U.S., sets trends that shape both - regional and global demand for household appliances, creating a ripple effect that influences the entire North American market. Furthermore, American consumers are known for their appetite for home appliances, driven by a combination of lifestyle preferences, home ownership rates, and the tendency to replace or upgrade appliances regularly.
This is especially true for large appliances like refrigerators, washing machines, and ovens, as well as smaller appliances such as microwaves and coffee makers. The country's relatively high standard of living, coupled with a culture that values convenience and technology, results in robust demand for household appliances.
Majority of companies highlighted in North America household appliance industry report are spending significantly on expanding their presence, primarily in prominent areas of the region. Product launch is the key strategy adopted by players operating in the market, which, in turn, will fuel the North America household appliance market size during the forecast period.
Whirlpool Corporation, GE Appliances, Samsung Electronics, LG Electronics, Bosch, Electrolux, Frigidaire, Haier, KitchenAid, Miele, and other players are the players covered in North America household appliance market report.
Key players have been profiled in North America household appliance market research report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.
| Attribute | Detail |
|---|---|
| Market Size Value in 2023 (Base Year) | US$ 8.1 Bn |
| Market Forecast Value in 2034 | US$ 13.9 Bn |
| Growth Rate (CAGR) | 5.2% |
| Forecast Period | 2024-2034 |
| Historical data Available for | 2020-2022 |
| Quantitative Units | US$ Bn for Value and Thousand Units for Volume |
| Market Analysis | North America qualitative analysis includes drivers, restraints, opportunities, key trends, key market indicators, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis. |
| Competition Landscape |
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| Country’s Covered |
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| Market Segmentation |
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| Companies Profile |
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| Customization Scope | Available upon Request |
| Pricing | Available upon Request |
The household appliance market stood at US$ 8.1 Bn in 2023.
The household appliance market is expected to reach US$ 13.9 Bn by 2034.
Integration of smart technology (IOT) in household appliance and rising focus on energy-efficient solutions are the major factor driving the market.
The blender product type segment contributed to the highest share of the North America household appliance industry in 2023
The U.S. contributed about 65.8% in terms of share in 2023.
Whirlpool Corporation, GE Appliances, Samsung Electronics, LG Electronics, Bosch, Electrolux, Frigidaire, Haier, KitchenAid, and Miele
1. Preface: North America Household Appliance Market
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. PESTEL Analysis
5.7. Technology Overview
5.8. Product Innovation Analysis
5.9. Standards & Regulations
5.10. Value Chain Analysis
5.10.1. List of Manufacturers
5.10.2. List of Raw Material Suppliers
5.10.3. List of Distributors
5.10.4. List of Potential Customers
6. North America Household Appliance Market Analysis and Forecasts
6.1. Regional Snapshot
6.2. Key Trend Analysis
6.3. Market Share Analysis (%)
6.4. Price Trend Analysis
6.4.1. Weighted Average Selling Price (USD)
6.5. Market Size and Forecast (Thousand Units) (US$ Bn) by Product Type, 2020-2034
6.5.1. Pedestal Fans
6.5.1.1. Less than $50
6.5.1.2. $50-$150
6.5.1.3. $150-$250
6.5.1.4. More than $250
6.5.2. Electric Indoor Space Heater
6.5.2.1. Ceramic
6.5.2.2. Fan & Forced Air
6.5.2.3. Radiant & Infrared
6.5.2.4. Others (Oil Filled, Propane, etc.)
6.5.3. Blender
6.5.3.1. Small Blender
6.5.3.1.1. Up to 500 ml
6.5.3.1.2. 500 ml to 1000 ml
6.5.3.2. Large Blender
6.5.3.2.1. 1-2 Liters
6.5.3.2.2. 2-3 Liters
6.5.3.2.3. 3-4 Liters
6.5.3.2.4. 4-5 Liters
6.5.4. Humidifier
6.5.4.1. Small Room Humidifiers (Under 300 sq. ft.)
6.5.4.2. Medium Room Humidifiers (300-600 sq. ft.)
6.5.4.3. Large Room Humidifiers (600-1000 sq. ft.)
6.5.4.4. Extra-Large Room or Whole House Humidifiers (1000-2400+ sq. ft.)
6.5.5. Electric Mop
6.5.5.1. Flat Type
6.5.5.2. Spiral Type
6.5.5.3. Others (Roller, etc.)
6.5.6. Food Waste Disposer
6.5.6.1. Dry Grind Method
6.5.6.1.1. Less than 1000 ml
6.5.6.1.2. 1000-2000 ml
6.5.6.1.3. 2000-3000 ml
6.5.6.2. Wet Grind Method
6.5.6.2.1. Less than 1000 ml
6.5.6.2.2. 1000-2000 ml
6.5.6.2.3. 2000-3000 ml
6.6. Market Size and Forecast (Thousand Units) (US$ Bn) by Distribution Channel, 2020-2034
6.6.1. D2C
6.6.2. Online
6.6.2.1. General E-commerce Websites
6.6.2.2. Specialty Websites
6.6.3. Offline
6.6.3.1. Hypermarkets/Supermarkets
6.6.3.2. Brand Stores
6.6.3.3. Multi-brand Stores
6.6.3.4. Other Retail Stores
6.7. Market Size and Forecast (Thousand Units) (US$ Bn) by Country, 2020-2034
6.7.1. U.S.
6.7.2. Canada
6.7.3. North America
6.8. Incremental Opportunity Analysis
7. U.S. Household Appliance Market Analysis and Forecasts
7.1. Country Snapshot
7.2. Market Size and Forecast (Thousand Units) (US$ Bn) by Product Type, 2020-2034
7.2.1. Pedestal Fans
7.2.1.1. Less than $50
7.2.1.2. $50-$150
7.2.1.3. $150-$250
7.2.1.4. More than $250
7.2.2. Electric Indoor Space Heater
7.2.2.1. Ceramic
7.2.2.2. Fan & Forced Air
7.2.2.3. Radiant & Infrared
7.2.2.4. Others (Oil Filled, Propane, etc.)
7.2.3. Blender
7.2.3.1. Small Blender
7.2.3.1.1. Up to 500 ml
7.2.3.1.2. 500 ml to 1000 ml
7.2.3.2. Large Blender
7.2.3.2.1. 1-2 Liters
7.2.3.2.2. 2-3 Liters
7.2.3.2.3. 3-4 Liters
7.2.3.2.4. 4-5 Liters
7.2.4. Humidifier
7.2.4.1. Small Room Humidifiers (Under 300 sq. ft.)
7.2.4.2. Medium Room Humidifiers (300-600 sq. ft.)
7.2.4.3. Large Room Humidifiers (600-1000 sq. ft.)
7.2.4.4. Extra-Large Room or Whole House Humidifiers (1000-2400+ sq. ft.)
7.2.5. Electric Mop
7.2.5.1. Flat Type
7.2.5.2. Spiral Type
7.2.5.3. Others (Roller, etc.)
7.2.6. Food Waste Disposer
7.2.6.1. Dry Grind Method
7.2.6.1.1. Less than 1000 ml
7.2.6.1.2. 1000-2000 ml
7.2.6.1.3. 2000-3000 ml
7.2.6.2. Wet Grind Method
7.2.6.2.1. Less than 1000 ml
7.2.6.2.2. 1000-2000 ml
7.2.6.2.3. 2000-3000 ml
7.3. Market Size and Forecast (Thousand Units) (US$ Bn) by Distribution Channel, 2020-2034
7.3.1. D2C
7.3.2. Online
7.3.2.1. General E-commerce Websites
7.3.2.2. Specialty Websites
7.3.3. Offline
7.3.3.1. Hypermarkets/Supermarkets
7.3.3.2. Brand Stores
7.3.3.3. Multi-brand Stores
7.3.3.4. Other Retail Stores
7.4. Incremental Opportunity Analysis
8. Canada Household Appliance Market Analysis and Forecasts
8.1. Country Snapshot
8.2. Market Size and Forecast (Thousand Units) (US$ Bn) by Product Type, 2020-2034
8.2.1. Pedestal Fans
8.2.1.1. Less than $50
8.2.1.2. $50-$150
8.2.1.3. $150-$250
8.2.1.4. More than $250
8.2.2. Electric Indoor Space Heater
8.2.2.1. Ceramic
8.2.2.2. Fan & Forced Air
8.2.2.3. Radiant & Infrared
8.2.2.4. Others (Oil Filled, Propane, etc.)
8.2.3. Blender
8.2.3.1. Small Blender
8.2.3.1.1. Up to 500 ml
8.2.3.1.2. 500 ml to 1000 ml
8.2.3.2. Large Blender
8.2.3.2.1. 1-2 Liters
8.2.3.2.2. 2-3 Liters
8.2.3.2.3. 3-4 Liters
8.2.3.2.4. 4-5 Liters
8.2.4. Humidifier
8.2.4.1. Small Room Humidifiers (Under 300 sq. ft.)
8.2.4.2. Medium Room Humidifiers (300-600 sq. ft.)
8.2.4.3. Large Room Humidifiers (600-1000 sq. ft.)
8.2.4.4. Extra-Large Room or Whole House Humidifiers (1000-2400+ sq. ft.)
8.2.5. Electric Mop
8.2.5.1. Flat Type
8.2.5.2. Spiral Type
8.2.5.3. Others (Roller, etc.)
8.2.6. Food Waste Disposer
8.2.6.1. Dry Grind Method
8.2.6.1.1. Less than 1000 ml
8.2.6.1.2. 1000-2000 ml
8.2.6.1.3. 2000-3000 ml
8.2.6.2. Wet Grind Method
8.2.6.2.1. Less than 1000 ml
8.2.6.2.2. 1000-2000 ml
8.2.6.2.3. 2000-3000 ml
8.3. Market Size and Forecast (Thousand Units) (US$ Bn) by Distribution Channel, 2020-2034
8.3.1. D2C
8.3.2. Online
8.3.2.1. General E-commerce Websites
8.3.2.2. Specialty Websites
8.3.3. Offline
8.3.3.1. Hypermarkets/Supermarkets
8.3.3.2. Brand Stores
8.3.3.3. Multi-brand Stores
8.3.3.4. Other Retail Stores
8.4. Incremental Opportunity Analysis
9. Competition Landscape
9.1. Market Players - Competition Matrix (by Tier and Size of Companies)
9.2. Market Share Analysis, 2023
9.3. Company Profiles
9.3.1. Whirlpool Corporation
9.3.1.1. Company Revenue
9.3.1.2. Business Overview
9.3.1.3. Product Segments
9.3.1.4. Geographic Footprint
9.3.1.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.2. GE Appliance
9.3.2.1. Company Revenue
9.3.2.2. Business Overview
9.3.2.3. Product Segments
9.3.2.4. Geographic Footprint
9.3.2.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.3. Samsung Electronics
9.3.3.1. Company Revenue
9.3.3.2. Business Overview
9.3.3.3. Product Segments
9.3.3.4. Geographic Footprint
9.3.3.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.4. LG Electronics
9.3.4.1. Company Revenue
9.3.4.2. Business Overview
9.3.4.3. Product Segments
9.3.4.4. Geographic Footprint
9.3.4.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.5. Bosch
9.3.5.1. Company Revenue
9.3.5.2. Business Overview
9.3.5.3. Product Segments
9.3.5.4. Geographic Footprint
9.3.5.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.6. Electrolux
9.3.6.1. Company Revenue
9.3.6.2. Business Overview
9.3.6.3. Product Segments
9.3.6.4. Geographic Footprint
9.3.6.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.7. Frigidaire
9.3.7.1. Company Revenue
9.3.7.2. Business Overview
9.3.7.3. Product Segments
9.3.7.4. Geographic Footprint
9.3.7.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.8. Haier
9.3.8.1. Company Revenue
9.3.8.2. Business Overview
9.3.8.3. Product Segments
9.3.8.4. Geographic Footprint
9.3.8.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.9. KitchenAid
9.3.9.1. Company Revenue
9.3.9.2. Business Overview
9.3.9.3. Product Segments
9.3.9.4. Geographic Footprint
9.3.9.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.10. Miele
9.3.10.1. Company Revenue
9.3.10.2. Business Overview
9.3.10.3. Product Segments
9.3.10.4. Geographic Footprint
9.3.10.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.3.11. Others
9.3.11.1. Company Revenue
9.3.11.2. Business Overview
9.3.11.3. Product Segments
9.3.11.4. Geographic Footprint
9.3.11.5. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
10. Go To Market Strategy
List of Tables
Table 01: North America Household Appliance Market Value (US$ Bn) Projection by Product Type 2020-2034
Table 02: North America Household Appliance Market Volume (Thousand Units) Projection by Product Type 2020-2034
Table 03: North America Household Appliance Market Value (US$ Bn) Projection by Distribution Channel 2020-2034
Table 04: North America Household Appliance Market Volume (Thousand Units) Projection by Distribution Channel 2020-2034
Table 05: North America Household Appliance Market Value (US$ Bn) Projection by Country 2020-2034
Table 06: North America Household Appliance Market Volume (Thousand Units) Projection by Country 2020-2034
Table 07: U.S. Household Appliance Market Value (US$ Bn) Projection by Product Type 2020-2034
Table 08: U.S. Household Appliance Market Volume (Thousand Units) Projection by Product Type 2020-2034
Table 09: U.S. Household Appliance Market Value (US$ Bn) Projection by Distribution Channel 2020-2034
Table 10: U.S. Household Appliance Market Volume (Thousand Units) Projection by Distribution Channel 2020-2034
Table 11: Canada Household Appliance Market Value (US$ Bn) Projection by Product Type 2020-2034
Table 12: Canada Household Appliance Market Volume (Thousand Units) Projection by Product Type 2020-2034
Table 13: Canada Household Appliance Market Value (US$ Bn) Projection by Distribution Channel 2020-2034
Table 14: Canada Household Appliance Market Volume (Thousand Units) Projection by Distribution Channel 2020-2034
List of Figures
Figure 01: North America Household Appliance Market Value (US$ Bn) Projection, By Product Type 2020-2034
Figure 02: North America Household Appliance Market Volume (Thousand Units) Projection, By Product Type 2020-2034
Figure 03: North America Household Appliance Market, Incremental Opportunities (US$ Bn), Forecast, By Product Type 2024-2034
Figure 04: North America Household Appliance Market Value (US$ Bn) Projection, By Distribution Channel 2020-2034
Figure 05: North America Household Appliance Market Volume (Thousand Units) Projection, By Distribution Channel 2020-2034
Figure 06: North America Household Appliance Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2024-2034
Figure 07: North America Household Appliance Market Value (US$ Bn) Projection, By Country 2020-2034
Figure 08: North America Household Appliance Market Volume (Thousand Units) Projection, By Country 2020-2034
Figure 09: North America Household Appliance Market, Incremental Opportunities (US$ Bn), Forecast, Country 2024-2034
Figure 10: U.S. Household Appliance Market Value (US$ Bn) Projection, By Product Type 2020-2034
Figure 11: U.S. Household Appliance Market Volume (Thousand Units) Projection, By Product Type 2020-2034
Figure 12: U.S. Household Appliance Market, Incremental Opportunities (US$ Bn), Forecast, By Product Type 2024-2034
Figure 13: U.S. Household Appliance Market Value (US$ Bn) Projection, By Distribution Channel 2020-2034
Figure 14: U.S. Household Appliance Market Volume (Thousand Units) Projection, By Distribution Channel 2020-2034
Figure 15: U.S. Household Appliance Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2024-2034
Figure 16: Canada Household Appliance Market Value (US$ Bn) Projection, By Product Type 2020-2034
Figure 17: Canada Household Appliance Market Volume (Thousand Units) Projection, By Product Type 2020-2034
Figure 18: Canada Household Appliance Market, Incremental Opportunities (US$ Bn), Forecast, By Product Type 2024-2034
Figure 19: Canada Household Appliance Market Value (US$ Bn) Projection, By Distribution Channel 2020-2034
Figure 20: Canada Household Appliance Market Volume (Thousand Units) Projection, By Distribution Channel 2020-2034
Figure 21: Canada Household Appliance Market, Incremental Opportunities (US$ Bn), Forecast, By Distribution Channel 2024-2034
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North America Household Appliance Market
