North America Cosmetic Surgery Market

North America Cosmetic Surgery Market (Procedure Type: Invasive Procedures, and Non-invasive Procedures; and End-user: Ambulatory Surgical Facilities, Hospitals and Clinics, and Physician Offices and Cosmetic Centers) - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

North America Cosmetic Surgery Market Outlook 2031

  • The market in North America was valued at US$ 16.2 Bn in 2022
  • It is projected to grow at a CAGR of 6.8% from 2023 to 2031 and reach more than US$ 29.2 Bn by the end of 2031

Analysts’ Viewpoint

Several key factors are reshaping the industry landscape of the North America cosmetic surgery market. Increase in societal acceptance of cosmetic procedures and emphasis on personal aesthetics are primary factors fueling the North America cosmetic surgery market size.

Changing beauty standards and the influence of social media contribute to the surge in demand for cosmetic enhancements, particularly among younger demographics.

The ongoing trend of minimally invasive procedures and continuous technological innovations, are likely to drive market growth. Furthermore, integration of digital tools for virtual consultations and treatment simulations enhance patient engagement and is a key North America cosmetic surgery market trend.

Increase in focus on personalized treatment plans, catering to the evolving preferences of a diverse patient population is likely to propel market progress.  

North America Cosmetic Surgery Market

Market Introduction

The North America cosmetic surgery market is experiencing dynamic growth, driven by a convergence of factors reshaping the beauty landscape. Societal acceptance of cosmetic procedures has surged, fueled by evolving beauty standards and the influence of social media. Advancements in medical technologies and surgical techniques, has fueled the demand for aesthetic enhancements.

The region's well-established healthcare infrastructure and a pool of skilled plastic surgeons offer lucrative opportunities for market expansion. Increase in disposable incomes and a heightened emphasis on personal appearance are further market catalysts.  Overall, the North America cosmetic surgery market stands as a dynamic and evolving industry at the intersection of healthcare and aesthetics.

Surge in Demand for Aesthetic Procedures Driving Market Statistics

People in North America are becoming more receptive to improving their appearance through cosmetic procedures as cultural views and beauty standards change. Opinions of beauty are greatly influenced by the media, especially social media platforms, which in turn influence decisions to seek cosmetic surgery in order to attain the desired aesthetics.

Modern medicine and technological developments have made cosmetic surgery safer, widely available, and more efficient. By being transparent about their cosmetic enhancements on social media, celebrities and influencers help to lessen the stigma attached to these procedures and encourage a wider range of people to think about aesthetic interventions.

The International Society of Aesthetic Plastic Surgery (ISAPS) reports that liposuction maintained its position as the most popular surgical procedure in 2022. The popularity of body contouring procedures is highlighted by the 21.1% increase in liposuction procedures. Liposuction, breast augmentation, eyelid surgery, abdominoplasty, and breast lift were the top five surgical procedures.

In terms of non-surgical procedures, the ISAPS report emphasizes the use of hyaluronic acid and botulinum toxin treatments. The general need for aesthetic interventions is greatly influenced by these non-invasive techniques, which are frequently utilized for wrinkle reduction and facial rejuvenation.

Among the most popular non-surgical procedures were hair removal and chemical peels, with chemical peels surpassing non-surgical skin tightening in the top five. All these factors are expected to boost the North America cosmetic surgery market value.

High Demand for Non-invasive Procedures

The North America cosmetic surgery market segmentation in terms of procedure type includes invasive procedures, and non-invasive procedures.

The non-invasive procedures segment held significant market share in 2022. Growth in demand for cosmetic enhancements with minimal downtime and lower associated risks such as injectable options, laser therapies, and non-surgical body contouring procedures, are leading to expansion of this segment.

Patients increasingly favor non-surgical options for facial rejuvenation, wrinkle reduction, and body contouring. The accessibility and convenience offered by non-invasive procedures align with the preferences of a broad demographic, including those seeking subtle enhancements and younger individuals entering the cosmetic market.

Technological advancements, such as advanced dermal fillers, energy-based devices, and laser technologies, continually enhance the efficacy and safety of non-invasive procedures and are boosting the North America cosmetic surgery market share.

The dominance of non-invasive procedures is expected to persist, driven by expanding patient awareness, and a societal shift toward embracing less invasive approaches for cosmetic enhancements in North America.

Hospitals and Clinics Gaining Traction

As per the North America cosmetic surgery market analysis, based on end-user, the hospitals and clinics segment is projected to account for major share during the forecast period. Hospitals, equipped with advanced surgical facilities and multidisciplinary teams, are preferred for complex and extensive cosmetic procedures.

The credibility and comprehensive medical support offered by hospitals attract patients seeking a holistic approach to cosmetic surgery.

On the other hand, cosmetic clinics cater to a growing demand for minimally invasive procedures and outpatient services. Their accessibility, shorter waiting times, and emphasis on convenience appeal to individuals seeking non-surgical interventions such as injectable or laser treatments.

This underscores a dual strategy within the market, where hospitals cater to intricate surgical interventions, and clinics cater to the burgeoning demand for less invasive procedures, collectively contributing to the North America cosmetic surgery market value.

Country-wise Outlook

According to the latest North America cosmetic surgery market forecast, the United States is the dominant country in the region. A combination of economic prosperity, and advanced healthcare infrastructure is driving market dynamics in the country.

Further, evolving beauty standards, strong emphasis on personal appearance, and influence of celebrity culture contribute to the high demand for cosmetic procedures.

The U.S. boasts a pool of skilled plastic surgeons, state-of-the-art medical facilities, and a regulatory environment conducive to innovation. Major metropolitan areas such as Los Angeles, New York, and Miami serve as epicenters for cosmetic surgery practices, attracting patients both domestically and internationally.

Analysis of Key Players

The North America cosmetic surgery market is consolidated, with the presence of a limited number of leading players. Expansion of product portfolio and mergers & acquisitions are the key strategies implemented by leading players.

Johnson & Johnson, AbbVie, Inc., Bausch Health Companies Inc., Cutera, Inc., Merz North America, Inc., Galderma Laboratories, L.P, Sientra, Inc., Apyx Medical, and Long Island Plastic Surgical Group are the prominent North America cosmetic surgery market manufacturers.

Key Developments in North America Cosmetic Surgery Industry

  • In May 2023, Apyx Medical Corporation achieved a significant milestone with its proprietary Renuvion technology, securing 510(k) clearance from the U.S. Food and Drug Administration (FDA) for the use of its APR Handpiece in coagulating soft tissues after liposuction.  Renuvion is now the only device authorized for use following liposuction procedures, which is a significant advancement in the field of cosmetic body contouring. The evidence-based outcomes that Apyx is committed to achieving highlight its commitment to demonstrating the safety and effectiveness of Renuvion technology in the ever-evolving field of plastic surgery.
  • In May 2023, Sientra, Inc. continued its pioneering efforts in the field of plastic surgery with the FDA granting 510(k) clearance for its innovative Portfinder technology. The precise subcutaneous location of ports in Sientra's Dermaspan® and AlloX2® Pro tissue expanders is the purpose of this handheld electronic device. By replacing conventional dangle magnet mechanisms, PortfinderTM provides clinicians with improved usability and increased port location accuracy. This ongoing innovation demonstrates the company's dedication to advancing reconstructive surgeries and solidifies Sientra's position as a leader in the medical aesthetics sector.

Each of these players has been profiled in the North America cosmetic surgery market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

North America Cosmetic Surgery Market Snapshot

Attribute Detail
Market Size Value in 2022 US$ 16.2 Bn
Market Forecast Value in 2031 More than US$ 29.2 Bn
Growth Rate (CAGR) 6.8%
Forecast Period 2023-2031
Historical Data Available for 2017-2021
Quantitative Units US$ Bn for Value
Market Analysis It includes segment analysis as well as regional level analysis. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.
Competition Landscape
  • Market share analysis by company (2021)
  • Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials
Format Electronic (PDF) + Excel
Market Segmentation
  • Procedure Type
    •  Invasive Procedures
      • Breast augmentation
      • Liposuction
      • Nose Reshaping
      • Eyelid Surgery
      • Tummy Tuck
      • Others
    • Non-invasive Procedures
      • Botox Injections
      • Soft Tissue Fillers
      • Chemical Peel
      • Laser Hair Removal
      • Microdermabrasion
  •   Gender
    • Female
    • Male
  • End-user
    • Ambulatory Surgical Facilities
    • Hospitals and Clinics
    • Physician Offices and Cosmetic Centers
Regions Covered
  • North America
Countries Covered
  • U.S.
  • Canada
Companies Profiled
  • Johnson & Johnson
  • AbbVie, Inc.
  • Bausch Health Companies Inc.
  • Cutera, Inc.
  • Merz North America, Inc.
  • Galderma Laboratories, L.P
  • Sientra, Inc.
  • Apyx Medical
  • Long Island Plastic Surgical Group
Customization Scope Available upon request
Pricing Available upon request

Frequently Asked Questions

How big was the North America cosmetic surgery market in 2022?

It was valued at US$ 16.2 Bn in 2022

How big will the North America cosmetic surgery business be by 2031?

It is projected to reach more than US$ 29.2 Bn by the end of 2031

What will be the CAGR of the North America cosmetic surgery industry during the forecast period?

The CAGR is anticipated to be 6.8% from 2023 to 2031

What are the prominent factors driving demand for cosmetic surgery in North America?

Advancements in technology, such as minimally invasive procedures, robotic surgery, and use of advanced imaging techniques

What was the share of the leading North America cosmetic surgery segment in 2022?

Based on procedure type, the non-invasive procedures segment accounted for more than 53% share in 2022

Which country will account for major share of the North America cosmetic surgery landscape during the forecast period?

The U.S. is expected to account for the largest share from 2023 to 2031

Who are the prominent manufacturers in the North America cosmetic surgery sector?

Johnson & Johnson, AbbVie, Inc., Bausch Health Companies Inc., Cutera, Inc., Merz North America, Inc., Galderma Laboratories, L.P, Sientra, Inc., Apyx Medical, and Long Island Plastic Surgical Group

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary: North America Cosmetic Surgery Market

    4. Market Overview

        4.1. Introduction

            4.1.1. Product Definition

            4.1.2. Industry Evolution / Developments

        4.2. Overview

        4.3. Market Dynamics

            4.3.1. Drivers

            4.3.2. Restraints

            4.3.3. Opportunities

        4.4. North America Cosmetic Surgery Market Analysis and Forecasts, 2017 - 2031

    5. Key Insights

        5.1. Top Overall Cosmetic and Reconstructive Procedures

        5.2. Most Performed Surgical Cosmetic Procedures in the United States in 2022

        5.3. Surgical & Non-surgical Highlights in United States by Type

        5.4. Technological Advances in Cosmetic Surgery

        5.5. Covid Impact Analysis

    6. North America Cosmetic Surgery Market Analysis and Forecasts, By Procedure Type

        6.1. Introduction & Definition

        6.2. Key Findings / Developments

        6.3. Market Value Forecast By Procedure Type, 2017 - 2031

            6.3.1. Invasive Procedures

                6.3.1.1. Breast augmentation

                6.3.1.2. Liposuction

                6.3.1.3. Nose reshaping

                6.3.1.4. Eyelid Surgery

                6.3.1.5. Tummy tuck

                6.3.1.6. Others

            6.3.2. Non-invasive Procedures

                6.3.2.1. Botox injections

                6.3.2.2. Soft tissue fillers

                6.3.2.3. Chemical peel

                6.3.2.4. Laser hair removal

                6.3.2.5. Microdermabrasion

        6.4. Market Attractiveness By Procedure Type

    7. North America Cosmetic Surgery Market Analysis and Forecasts, By Gender

        7.1. Introduction & Definition

        7.2. Key Findings / Developments

        7.3. Market Value Forecast By Gender, 2017 - 2031

            7.3.1. Female

            7.3.2. Male

        7.4. Market Attractiveness By Gender

    8. North America Cosmetic Surgery Market Analysis and Forecasts, By End-user

        8.1. Introduction & Definition

        8.2. Key Findings / Developments

        8.3. Market Value Forecast By End-user, 2017 - 2031

            8.3.1. Ambulatory Surgical Facilities

            8.3.2. Hospitals and Clinics

            8.3.3. Physician Offices and Cosmetic Centers

        8.4. Market Attractiveness By End-user

    9. North America Cosmetic Surgery Market Analysis and Forecasts, By Country

        9.1. Key Findings

        9.2. Market Value Forecast By Region

            9.2.1. United States

            9.2.2. Canada

        9.3. Market Attractiveness By Country/Region

    10. United States Cosmetic Surgery Market Analysis and Forecast

        10.1. Introduction

            10.1.1. Key Findings

        10.2. Market Value Forecast By Procedure Type, 2017 - 2031

            10.2.1. Invasive Procedures

                10.2.1.1. Breast augmentation

                10.2.1.2. Liposuction

                10.2.1.3. Nose reshaping

                10.2.1.4. Eyelid Surgery

                10.2.1.5. Tummy tuck

                10.2.1.6. Others

            10.2.2. Non-invasive Procedures

                10.2.2.1. Botox injections

                10.2.2.2. Soft tissue fillers

                10.2.2.3. Chemical peel

                10.2.2.4. Laser hair removal

                10.2.2.5. Microdermabrasion

        10.3. Market Value Forecast By Gender, 2017 - 2031

            10.3.1. Female

            10.3.2. Male

        10.4. Market Value Forecast By End-user, 2017 - 2031

            10.4.1. Ambulatory Surgical Facilities

            10.4.2. Hospitals and Clinics

            10.4.3. Physician Offices and Cosmetic Centers

        10.5. Market Attractiveness Analysis

            10.5.1. By Procedure Type

            10.5.2. By Gender

            10.5.3. By End-user

    11. Canada Cosmetic Surgery Market Analysis and Forecast

        11.1. Introduction

            11.1.1. Key Findings

        11.2. Market Value Forecast By Procedure Type, 2017 - 2031

            11.2.1. Invasive Procedures

                11.2.1.1. Breast augmentation

                11.2.1.2. Liposuction

                11.2.1.3. Nose reshaping

                11.2.1.4. Eyelid Surgery

                11.2.1.5. Tummy tuck

                11.2.1.6. Others

            11.2.2. Non-invasive Procedures

                11.2.2.1. Botox injections

                11.2.2.2. Soft tissue fillers

                11.2.2.3. Chemical peel

                11.2.2.4. Laser hair removal

                11.2.2.5. Microdermabrasion

        11.3. Market Value Forecast By Gender, 2017 - 2031

            11.3.1. Female

            11.3.2. Male

        11.4. Market Value Forecast By End-user, 2017 - 2031

            11.4.1. Ambulatory Surgical Facilities

            11.4.2. Hospitals and Clinics

            11.4.3. Physician Offices and Cosmetic Centers

        11.5. Market Attractiveness Analysis

            11.5.1. By Procedure Type

            11.5.2. By Gender

            11.5.3. By End-user

    12. Competition Landscape

        12.1. Market Player – Competition Matrix (By Tier and Size of companies)

        12.2. Market Share Analysis By Company (2022)

        12.3. Company Profiles

            12.3.1. Johnson & Johnson

                12.3.1.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.1.2. Material Portfolio

                12.3.1.3. Financial Overview

                12.3.1.4. SWOT Analysis

                12.3.1.5. Strategic Overview

            12.3.2. Bausch Health Companies Inc.

                12.3.2.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.2.2. Material Portfolio

                12.3.2.3. Financial Overview

                12.3.2.4. SWOT Analysis

                12.3.2.5. Strategic Overview

            12.3.3. Cutera, Inc.

                12.3.3.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.3.2. Material Portfolio

                12.3.3.3. Financial Overview

                12.3.3.4. SWOT Analysis

                12.3.3.5. Strategic Overview

            12.3.4. Merz North America, Inc.

                12.3.4.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.4.2. Material Portfolio

                12.3.4.3. Financial Overview

                12.3.4.4. SWOT Analysis

                12.3.4.5. Strategic Overview

            12.3.5. Galderma Laboratories, L.P

                12.3.5.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.5.2. Material Portfolio

                12.3.5.3. Financial Overview

                12.3.5.4. SWOT Analysis

                12.3.5.5. Strategic Overview

            12.3.6. Sientra, Inc.

                12.3.6.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.6.2. Material Portfolio

                12.3.6.3. Financial Overview

                12.3.6.4. SWOT Analysis

                12.3.6.5. Strategic Overview

            12.3.7. Apyx Medical

                12.3.7.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.7.2. Material Portfolio

                12.3.7.3. Financial Overview

                12.3.7.4. SWOT Analysis

                12.3.7.5. Strategic Overview

            12.3.8. Long Island Plastic Surgical Group

                12.3.8.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.8.2. Material Portfolio

                12.3.8.3. Financial Overview

                12.3.8.4. SWOT Analysis

                12.3.8.5. Strategic Overview

            12.3.9. AbbVie Inc.

                12.3.9.1. Company Overview (HQ, Business Segments, Employee Strength)

                12.3.9.2. Material Portfolio

                12.3.9.3. Financial Overview

                12.3.9.4. SWOT Analysis

                12.3.9.5. Strategic Overview

    List of Tables

    Table 1: North America Cosmetic Surgery Market Value (US$ Mn) Forecast, 2017-2031

    Table 2: North America Cosmetic Surgery Market Value (US$ Mn) Forecast, by Country, 2017-2031

    Table 3: US Cosmetic Surgery Market Value (US$ Mn) Forecast, by Gender, 2017-2031

    Table 4: US Cosmetic Surgery Market Value (US$ Mn) Forecast, by Procedure Type, 2017-2031

    Table 5: US Cosmetic Surgery Market Value (US$ Mn) Forecast, by End-user, 2017-2031

    Table 6: Canada Cosmetic Surgery Market Value (US$ Mn) Forecast, by Gender, 2017-2031

    Table 7: Canada Cosmetic Surgery Market Value (US$ Mn) Forecast, by Procedure Type, 2017-2031

    Table 8: Canada Cosmetic Surgery Market Value (US$ Mn) Forecast, by End-user, 2017-2031

    List of Figures

    Figure 01: North America Cosmetic Surgery Market

    Figure 02: North America Cosmetic Surgery Market Size (US$ Mn) Forecast, 2017-2031

    Figure 03: Market Value Share, by Procedure Type (2022)

    Figure 04: Market Value Share, by Gender (2022)

    Figure 05: Market Value Share, by End-user (2022)

    Figure 06: Market Value Share, by Region (2022)

    Figure 07: North America Cosmetic Surgery Market Value Share, by Gender, 2022 and 2031

    Figure 08 North America Cosmetic Surgery Market Attractiveness, by Gender, 2017-2031

    Figure 09: North America Cosmetic Surgery Market Value Share, by Procedure Type, 2022 and 2031

    Figure 10: North America Cosmetic Surgery Market Attractiveness, by Procedure Type, 2017-2031

    Figure 11: North America Cosmetic Surgery Market Value Share, by End-user, 2022 and 2031

    Figure 12: North America Cosmetic Surgery Market Attractiveness, by End-user, 2017-2031

    Figure 13: North America Cosmetic Surgery Market Value (US$ Mn) Forecast and Y-o-Y Growth Projection (%), 2017-2031

    Figure 14: North America Cosmetic Surgery Market Value Share, by Country, 2017-2031

    Figure 15: North America Cosmetic Surgery Market Attractiveness, by Country, 2017-2031

    Figure 16: US Cosmetic Surgery Market Value Share, by Gender, 2022 and 2031

    Figure 17: US Cosmetic Surgery Market Attractiveness, by Gender, 2017-2031

    Figure 18: US Cosmetic Surgery Market Value Share, by Procedure Type, 2022 and 2031

    Figure 19: US Cosmetic Surgery Market Attractiveness, by Procedure Type, 2017-2031

    Figure 20: US Cosmetic Surgery Market Value Share, by End-user, 2022 and 2031

    Figure 21: US Cosmetic Surgery Market Attractiveness, by End-user, 2017-2031

    Figure 22: US Cosmetic Surgery Market Value (US$ Mn) Forecast and Y-o-Y Growth Projection (%), 2017-2031

    Figure 23: Canada Cosmetic Surgery Market Value Share, by Gender, 2022 and 2031

    Figure 24: Canada Cosmetic Surgery Market Attractiveness, by Gender, 2017-2031

    Figure 25: Canada Cosmetic Surgery Market Value Share, by Procedure, 2022 and 2031

    Figure 26: Canada Cosmetic Surgery Market Attractiveness, by Procedure, 2017-2031

    Figure 27: Canada Cosmetic Surgery Market Value Share, by Gender, 2022 and 2031

    Figure 28: Canada Cosmetic Surgery Market Attractiveness, by Gender, 2017-2031

    Figure 29: Canada Cosmetic Surgery Market Value (US$ Mn) Forecast and Y-o-Y Growth Projection (%), 2017-2031

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