Mobile Campaign Management Platform Market

Mobile Campaign Management Platform Market (Enterprise Size: Small & Medium Enterprises, Large Enterprises; Device: iOS, Android, Windows; Industry: Retail, FMCG Manufacturing, Financial Services, Hospitality, Events & Entertainment, Automotive, IT & Telecom, Energy, Logistics, Travel & Tourism, Others (Health & Fitness, Realtors)) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027

Mobile Campaign Management Platform Market - Digital Businesses to Foster Lucrative Opportunities

As businessmen take the 'digital' approach to broaden their overseas exposure, the digital marketing industry remains benefitted from the move. Digital marketing solutions are going a step beyond the traditional marketing approach with automation fostered in brand messaging, lead generation, and lead nurturing aspects, and the proliferating number of smartphone users is likely to offer sustained opportunities to the industry.

According to a study by Transparency Market Research (TMR), the mobile campaign management platform market will grow ~2.3X during 2019-2027. Data demonstrates the growing relevance of consumer behavior culled through a mobile campaign management platform for predictive analytics and to cater to masses with minimum resources.

Technological leaps projected in the direction of achieving high-speed Internet through LTE and 5G networks will offer a seamless digital experience to consumers, and, in turn, increase their digital footprints. The growing stacks of digital data are likely to instigate more businesses towards investing in mobile campaign management platforms during the forecast period, which will offer sustained growth opportunities.

mobile campaign management platform market infographic

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Free Trial Versions of Open-source Campaign Management Solutions - An Impactful Challenge

The popularity of open-source campaign management platforms could mute the impressive pace of mobile campaign management platforms on account of the cost-concerns associated with them. End users require a mobile platform for only a predetermined timeframe, while software development companies offer mobile campaign management platforms on a monthly and yearly subscription basis. A time-bounded subscription may not be resourceful for companies seeking a week-long or a quarter-long campaign.

On the contrary, open source platforms offer low-cost benefits to end users, while some firms also provide a one-month free trial version of their platforms. However, solution providers are seen taking a customer-centric approach to offer customized tools that fit the requirements as well as meet the budgets of end users, which could reduce the impact of this challenge.

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Travel & Tourism Industry Holds a Mine of Potential

On a broader scale, the report suggests that, consumers are more inclined towards digital shopping for purchasing retail goods, which implies that the retail and FMCG industry have high RoI potential. However, solution providers can magnify their focus on the travel & tourism industry, as experience over materialistic objects is gaining resonance among consumers.

According to TMR’s study, the deployment rate of these platforms in the travel & tourism industry will remain high as compared to other industries, which is tantamount to a CAGR of ~13% during the forecast period. With 'at a tap' convenience of booking travel packages, sales are likely to remain driven through digital channels, which will serve as a steady revenue catalyst for the mobile campaign management platform market.

The study also provides insights into the leading stance of the North America market. The U.S. is a leading investor in the digital marketing industry, given the high budgets allocated by leading market players towards the development of analytical technologies. Another key country of the region, Canada, makes an attractive market for the sports betting industry. With the legit status of sports betting in the region, there has been a perpetual rise in the demand for marketing automation and analytics software, which will further contribute to the regional mobile campaign management platform market during the forecast period.

mobile campaign management platform market segmentation

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Analysts’ Take on Market Potential

Despite the threat from open-source campaign management platforms, analysts of the report continue to foresee high growth potential in the mobile campaign management platform market during the forecast period. According to the report, android devices remain highly targeted on account of their high penetration in the consumer space over devices running on iOS and Windows operating systems.

In order to compete with global counterparts, an investment made towards extending research & development capabilities could help service providers deliver better outcomes. For instance, IBM annually invests 7% to 8% of its total revenue in R&D activities to distinguish its service offerings. In the moderately consolidated landscape, market players can increase their focus on the development of solutions for small enterprises, given their sizeable marketing efforts, in order to resonate better with consumers.

Mobile Campaign Management Platform Market in Brief

  • The global mobile campaign management platform market is expected to register a CAGR of ~11% between 2019 and 2027. The global mobile campaign management platform market is projected to be driven by the increasing demand for predictive analytics and analysis of the buying behavior of customers through mobile marketing campaigns.
  • Increasing adoption of smartphones due to advanced LTE networks is expected to enhance the performance of mobile campaign management platforms. This is expected to boost the global mobile campaign management platform market during the forecast period of 2019-2027
  • The global mobile campaign management platform market is expected to reach ~US$ 4.2 Bn by 2027, from ~US$ 1.6 Bn in 2018.
  • North America is expected to hold a major share of the global mobile campaign management platform market, and dominate the market during the forecast period, followed by Asia Pacific. North America remains the leading region in the mobile campaign management platform market, with revenues in 2019 estimated at ~US$ 645 Mn.
  • The mobile campaign management platform markets in the Middle East & Africa and South America are projected to experience moderate growth during the forecast period.

Mobile Campaign Management Platform Market - Definition

  • The mobile campaign management platform market report provides analysis of the global mobile campaign management platform market for the period of 2017–2027, wherein, 2018 is the base year and 2019 to 2027 is the forecast period. Data for 2017 has been included as historical information.
  • The study on the mobile campaign management platform market would help clients understand the adoption analysis of mobile campaign management platforms among different enterprises such as small & medium enterprises and large enterprises; and based on applications such as iOS, Andriod, and Windows. Mobile campaign management platforms are adopted in retail, FMCG manufacturing, financial services, hospitality, events & entertainment, automotive, IT & telecom, energy, logistics, travel & tourism, and other (health & fitness, realtors) industries.
  • Mobile campaign management platform solution providing companies are offering customized mobile campaign management platforms in different operating systems such as iOS, Android, and Windows to increase their market share. Major marketing and ad agency players are providing mobile marketing solutions to increase awareness about the products and services of companies.

North America Mobile Campaign Management Platform Market

  • The U.S. is one of the biggest spenders on digital marketing across the world. The mobile campaign management platform market size of the U.S. is projected to reach ~US$ 980 Mn by 2027, growing at a CAGR of 13.5% during the forecast period.
  • The North America mobile campaign management platform market is expected to reach ~US$ 1.7 Bn by 2027, from an estimated ~US$ 645 Mn in 2019, rising at a rate of 13.5% during the forecast period.
  • Various industries in this region are expected to increase their budgets to make bigger investments in technology, especially analytics. The retail industry is expected to spend the most in the region.
  • Cut-throat competition in the retail sector is expected to be one of the important factors for the dominance of the retail sector in the mobile campaign management platform in the region.

Key Challenges Faced by Mobile Campaign Management Platform Market Players

  • The availability of open-source campaign management platforms is expected to restrain the growth of the global mobile campaign management platform market.
  • Companies are charging monthly and annual subscription fees for campaign management platforms. Several users require a mobile campaign management platform for a limited period, and hence, instead of investing in paid services, they prefer an open-source platform for marketing purposes.
  • Several companies are offering free trial versions to increase the popularity of their mobile applications, which is also expected to hinder the growth of the global mobile campaign management platform market.

Mobile Campaign Management Platform Market – Competitive Landscape

  • In April 2019, Centerbridge Partners, based in New York, U.S., acquired IBM’s marketing platform and commerce software, to offer services and solutions to standalone marketing and advertisement companies.
  • In May 2019, Leanplum Inc. announced a fully-integrated partnership with San Francisco, California-based Amplitude, a leader in product intelligence, to provide hyper targeted mobile campaigns.

Mobile Campaign Management Platform Market - Company Profile Snapshot

  • Oracle Corporation: Founded in 1977, Oracle Corporation is a U.S.-based information technology company that provides applications, platforms, and IT infrastructure products and services. It has three business segments: Cloud and Licensing, Hardware, and Services. The services segment offers consulting services, advanced customer support services, and education services.
  • IBM Corporation: Founded in 1911, IBM Corporation is a multinational company, manufacturing and marketing products such as computer hardware, middleware, and software, besides providing hosting and IT consulting services. The company provides industry solutions in analytics, application infrastructure, e-Commerce, DevOps, cloud computing, Big Data, and marketing.
  • Braze, Inc.: Founded in 2011, Braze, Inc. is a provider of lifecycle engagement platforms that provide a reliable solution for companies to connect with their customers. Braze, Inc. offers data agility & management, cross-channel personalization, lifecycle engagement orchestration and optimization, and AI.

Other major players in the global mobile campaign management platform market and profiled in the report include

  • Brus Media
  • Comarch SA
  • FollowAnalytics, Inc.
  • IMImobile Europe Ltd.
  • Impact Systems LTD
  • Insense Pvt. Ltd.
  • Leanplum Inc.
  • Localytics
  • Logicserve Digital Pvt. Ltd.
  • Opencode Systems
  • Pyze
  • Salesforce.com, Inc.
  • SessionM, Inc.
  • Swrve Inc.
  • Vibes Media LLC Vibes
  • Zoho Corporation Ltd.

Mobile Campaign Management Platform Market: Segmentation

This report on the mobile campaign management platform market provides information on the basis of enterprise size, device, industry, and region.

Enterprise Size

  • Small & Medium Enterprises
  • Large Enterprises

Device

  • iOS
  • Android
  • Windows

Industry

  • Retail
  • FMCG Manufacturing
  • Financial Services
  • Hospitality
  • Events & Entertainment
  • Automotive
  • IT & Telecom
  • Energy
  • Logistics
  • Travel & Tourism
  • Others (Health & Fitness, Realtors)

Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

This study discusses the underlying trends and the impact of various factors that are driving the mobile campaign management platform market, along with their influence on the evolution of the market.

This study also offers Porter’s analysis, regulatory scenario, and PESTEL analysis of the mobile campaign management platform market, in order to highlight the crucial growth tactics and opportunities for players contributing to the market.

    1. Preface

        1.1. Market Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

    2. Assumptions and Research Methodology

        2.1. Market Taxonomy - Segment Definitions

        2.2. Research Methodology

            2.2.1. List of Primary and Secondary Sources

        2.3. Key Assumptions for Data Modelling

    3. Executive Summary: Global Mobile Campaign Management Platform Market

    4. Market Overview

        4.1. Introduction

        4.2. Global  Market – Macro Economic Factors Overview

            4.2.1. World GDP Indicator – For Top Economies

            4.2.2. Global ICT Industry US$ Mn), 2013, 2019, 2027

            4.2.3. Analysis of Digital Marketing/Advertising Spending, 2018

        4.3. Market Factor Analysis

            4.3.1. Porter’s Five Forces Analysis

            4.3.2. PESTEL Analysis

            4.3.3. Market Dynamics (Growth Influencers)

                4.3.3.1. Drivers

                4.3.3.2. Restraints

                4.3.3.3. Opportunities

                4.3.3.4. Impact Analysis of Drivers & Restraints

        4.4. Trend Analysis

            4.4.1. Market Trend Analysis 

            4.4.2. Price Trend Analysis 

        4.5. Global Mobile Campaign Management Platform Market Analysis and Forecast, 2013- 2027

            4.5.1. Market Revenue Analysis (US$ Mn)

                4.5.1.1. Historic Growth Trends, 2013-2018

                4.5.1.2. Forecast Trends, 2019-2027

        4.6. Market Opportunity Assessment – By Region (Global/ North America/ Europe/ Asia Pacific/Middle East & Africa/South America)

            4.6.1. By Enterprise Size

            4.6.2. By Device

            4.6.3. By Industry

            4.6.4. By Region

        4.7. Competitive Scenario and Trends

            4.7.1. Mobile Campaign Management Platform Market Concentration Rate

                4.7.1.1. List of Emerging, Prominent and Leading Players

            4.7.2. Mergers & Acquisitions, Expansions

        4.8. Market Outlook

    5. Global  Mobile Campaign Management Platform Market Analysis and Forecast, by Enterprise Size  

        5.1. Overview and Definitions

        5.2. Key Segment Analysis

        5.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size ,  2017 – 2027

            5.3.1. Small & Medium Enterprise

            5.3.2. Large Enterprise 

    6. Global Mobile Campaign Management Platform Market Analysis and Forecast, by Device  

        6.1. Overview and Definitions

        6.2. Key Segment Analysis

        6.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

            6.3.1. iOS

            6.3.2. Android

            6.3.3. Windows 

    7. Global Mobile Campaign Management Platform Market Analysis and Forecast, By Industry 

        7.1. Overview

        7.2. Key Segment Analysis

        7.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 –  2027

            7.3.1. Retail

            7.3.2. FMCG Manufacturing

            7.3.3. Financial Services

            7.3.4. Hospitality

            7.3.5. Events & Entertainment

            7.3.6. Automotive

            7.3.7. IT & Telecom

            7.3.8. Energy

            7.3.9. Logistics

            7.3.10. Travel & Tourism

            7.3.11. Other(Health & Fitness, Realtors)

    8. Global  Mobile Campaign Management Platform Market Analysis and Forecast, By Region 

        8.1. Key Findings

        8.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by region, 2017 - 2027

            8.2.1. North America

            8.2.2. Europe

            8.2.3. Asia Pacific

            8.2.4. Middle East & Africa

            8.2.5. South America

    9. North America Mobile Campaign Management Platform Market Analysis and Forecast

        9.1. Key Findings

        9.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

            9.2.1. Small & Medium Enterprise

            9.2.2. Large Enterprise 

        9.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017  – 2027

            9.3.1. iOS

            9.3.2. Andriod

            9.3.3. Windows 

        9.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

            9.4.1. Retail

            9.4.2. FMCG Manufacturing

            9.4.3. Financial Services

            9.4.4. Hospitality

            9.4.5. Events & Entertainment

            9.4.6. Automotive

            9.4.7. IT & Telecom

            9.4.8. Energy

            9.4.9. Logistics

            9.4.10. Travel & Tourism

            9.4.11. Other(Health & Fitness, Realtors)

        9.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

            9.5.1. The U.S.

            9.5.2. Canada

            9.5.3. Rest of North America

    10. Europe Mobile Campaign Management Platform Market Analysis and Forecast

        10.1. Key Findings

        10.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

            10.2.1. Small & Medium Enterprise

            10.2.2. Large Enterprise 

        10.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

            10.3.1. iOS

            10.3.2. Andriod

            10.3.3. Windows 

        10.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

            10.4.1. Retail

            10.4.2. FMCG Manufacturing

            10.4.3. Financial Services

            10.4.4. Hospitality

            10.4.5. Events & Entertainment

            10.4.6. Automotive

            10.4.7. IT & Telecom

            10.4.8. Energy

            10.4.9. Logistics

            10.4.10. Travel & Tourism

            10.4.11. Other(Health & Fitness, Realtors)

        10.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

            10.5.1. Germany

            10.5.2. The U.K.

            10.5.3. France

            10.5.4. Rest of Europe

    11. Asia Pacific Mobile Campaign Management Platform Market Analysis and Forecast

        11.1. Key Findings

        11.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

            11.2.1. Small & Medium Enterprise

            11.2.2. Large Enterprise 

        11.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device  , 2017 – 2027

            11.3.1. iOS

            11.3.2. Android

            11.3.3. Windows 

        11.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

            11.4.1. Retail

            11.4.2. FMCG Manufacturing

            11.4.3. Financial Services

            11.4.4. Hospitality

            11.4.5. Events & Entertainment

            11.4.6. Automotive

            11.4.7. IT & Telecom

            11.4.8. Energy

            11.4.9. Logistics

            11.4.10. Travel & Tourism

            11.4.11. Other(Health & Fitness, Realtors)

        11.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

            11.5.1. China

            11.5.2. Japan

            11.5.3. India

            11.5.4. Australia 

            11.5.5. Rest of Asia Pacific

    12. Middle East & Africa (MEA) Mobile Campaign Management Platform Market Analysis and Forecast

        12.1. Key Findings

        12.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

            12.2.1. Small & Medium Enterprise

            12.2.2. Large Enterprise 

        12.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

            12.3.1. iOS

            12.3.2. Android

            12.3.3. Windows 

        12.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

            12.4.1. Retail

            12.4.2. FMCG Manufacturing

            12.4.3. Financial Services

            12.4.4. Hospitality

            12.4.5. Events & Entertainment

            12.4.6. Automotive

            12.4.7. IT & Telecom

            12.4.8. Energy

            12.4.9. Logistics

            12.4.10. Travel & Tourism

            12.4.11. Other(Health & Fitness, Realtors)

        12.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

            12.5.1. Saudi Arabia 

            12.5.2. UAE 

            12.5.3. South Africa

            12.5.4. Rest of MEA

    13. South America Mobile Campaign Management Platform Market Analysis and Forecast

        13.1. Key Findings

        13.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

            13.2.1. Small & Medium Enterprise

            13.2.2. Large Enterprise 

        13.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

            13.3.1. iOS

            13.3.2. Andriod

            13.3.3. Windows 

        13.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 - 2027

            13.4.1. Retail

            13.4.2. FMCG Manufacturing

            13.4.3. Financial Services

            13.4.4. Hospitality

            13.4.5. Events & Entertainment

            13.4.6. Automotive

            13.4.7. IT & Telecom

            13.4.8. Energy

            13.4.9. Logistics

            13.4.10. Travel & Tourism

            13.4.11. Other(Health & Fitness, Realtors)

        13.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 -  2027

            13.5.1. Brazil

            13.5.2. Rest of South America

    14. Competition Landscape

        14.1. Market Player – Competition Matrix

        14.2. Market Revenue Share Analysis (%), by Company (2018)

    15. Company Profiles (Details – Business Overview, Financials, Recent Developments, and Business Strategy)

        15.1. Braze, Inc.

            15.1.1. Business Overview

            15.1.2. Financials

            15.1.3. Recent Developments

            15.1.4. Business Strategy

        15.2. Brus Media

            15.2.1. Business Overview

            15.2.2. Financials

            15.2.3. Recent Developments

            15.2.4. Business Strategy

        15.3. Comarch SA

            15.3.1. Business Overview

            15.3.2. Financials

            15.3.3. Recent Developments

            15.3.4. Business Strategy

        15.4. FollowAnalytics, Inc.

            15.4.1. Business Overview

            15.4.2. Financials

            15.4.3. Recent Developments

            15.4.4. Business Strategy

        15.5. IBM Corporation

            15.5.1. Business Overview

            15.5.2. Financials

            15.5.3. Recent Developments

            15.5.4. Business Strategy

        15.6. IMImobile Europe Ltd.

            15.6.1. Business Overview

            15.6.2. Financials

            15.6.3. Recent Developments

            15.6.4. Business Strategy

        15.7. Impact Systems LTD

            15.7.1. Business Overview

            15.7.2. Financials

            15.7.3. Recent Developments

            15.7.4. Business Strategy

        15.8. Insense Pvt. Ltd.

            15.8.1. Business Overview

            15.8.2. Financials

            15.8.3. Recent Developments

            15.8.4. Business Strategy

        15.9. Leanplum Inc.

            15.9.1. Business Overview

            15.9.2. Financials

            15.9.3. Recent Developments

            15.9.4. Business Strategy

        15.10. Localytics

            15.10.1. Business Overview

            15.10.2. Financials

            15.10.3. Recent Developments

            15.10.4. Business Strategy

        15.11. Logicserve Digital Pvt. Ltd.

            15.11.1. Business Overview

            15.11.2. Financials

            15.11.3. Recent Developments

            15.11.4. Business Strategy

        15.12. Opencode Systems

            15.12.1. Business Overview

            15.12.2. Financials

            15.12.3. Recent Developments

            15.12.4. Business Strategy

        15.13. Oracle Corporation

            15.13.1. Business Overview

            15.13.2. Financials

            15.13.3. Recent Developments

            15.13.4. Business Strategy

        15.14. Pyze

            15.14.1. Business Overview

            15.14.2. Financials

            15.14.3. Recent Developments

            15.14.4. Business Strategy

        15.15. Salesforce.com, Inc.

            15.15.1. Business Overview

            15.15.2. Financials

            15.15.3. Recent Developments

            15.15.4. Business Strategy

        15.16. SessionM, Inc.

            15.16.1. Business Overview

            15.16.2. Financials

            15.16.3. Recent Developments

            15.16.4. Business Strategy

        15.17. Swrve Inc.

            15.17.1. Business Overview

            15.17.2. Financials

            15.17.3. Recent Developments

            15.17.4. Business Strategy

        15.18. Vibes Media LLC Vibes

            15.18.1. Business Overview

            15.18.2. Financials

            15.18.3. Recent Developments

            15.18.4. Business Strategy

        15.19. Zoho Corporation Ltd.

            15.19.1. Business Overview

            15.19.2. Financials

            15.19.3. Recent Developments

            15.19.4. Business Strategy

    16. Key Takeaways

    List of Tables

    Table 1: Mergers & Acquisitions, Expansions

    Table 2: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

    Table 3: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

    Table 4: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

    Table 5: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Region, 2017–2027

    Table 6: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

    Table 7: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

    Table 8: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

    Table 9: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

    Table 10: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

    Table 11: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

    Table 12: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

    Table 13: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

    Table 14: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

    Table 15: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

    Table 16: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

    Table 17: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

    Table 18: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

    Table 19: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

    Table 20: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

    Table 21: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

    Table 22: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

    Table 23: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

    Table 24: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

    Table 25: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

    List of Figures 

    Figure 1: Global Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, 2017 – 2027

    Figure 2: Global Mobile Campaign Management Platform Market Value (US$ Mn) Opportunity Assessment, by Region, 2019E

    Figure 3: Global Mobile Campaign Management Platform Market Value (US$ Mn) Opportunity Assessment, by Region, 2027F

    Figure 4: GDP (US$ Bn), Top Countries (2014 – 2019)

    Figure 5: Top Economies GDP Landscape, 2018

    Figure 6: Global ICT Spending (US$ Bn) 2017 - 2027

    Figure 7: Global ICT Spending (%), by Region, 2019E

    Figure 8: Global ICT Spending (US$ Bn), Regional Contribution, 2019E

    Figure 9: Global ICT Spending (US$ Bn), Spending Type Contribution, 2019E

    Figure 10: Global ICT Spending (%), by Type, 2019E

    Figure 11: Global Mobile Campaign Management Platform Market Revenue (US$ Mn) and Y-o-Y Growth (Value %) Forecast, 2017 - 2027

    Figure 12: Global Mobile Campaign Management Platform Market Revenue Opportunity (US$ Mn) Forecast, 2017 - 2027

    Figure 13: Global Mobile Campaign Management Platform Market Revenue (US$ Mn) and Y-o-Y Growth (Value %) Historic Trends, 2013 - 2018

    Figure 14: Global Mobile Campaign Management Platform Market Revenue Opportunity (US$ Mn) Historic Trends, 

    Figure 15: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Enterprise Size

    Figure 16: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Device

    Figure 17: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Industry

    Figure 18: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Region

    Figure 19: Five Firm Concentration Ratio Analysis (2018)

    Figure 20: Global Mobile Campaign Management Platform Market, Enterprise Size CAGR (%) (2019 – 2027)

    Figure 21: Global Mobile Campaign Management Platform Market, Device CAGR (%) (2019 – 2027)

    Figure 22: Global Mobile Campaign Management Platform Market, Industry CAGR (%) (2019 – 2027)

    Figure 23: Global Mobile Campaign Management Platform Market, by Region CAGR (%) (2019 – 2027)

    Figure 24: Global Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

    Figure 25: Global Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

    Figure 26: Global Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

    Figure 27: Global Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

    Figure 28: Global Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

    Figure 29: Global Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

    Figure 30: Global Mobile Campaign Management Platform Market Share Analysis, by Region (2019)

    Figure 31: Global Mobile Campaign Management Platform Market Share Analysis, by Region (2027)

    Figure 32: North America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

    Figure 33: North America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

    Figure 34: North America Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

    Figure 35: North America Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

    Figure 36: North America Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

    Figure 37: North America Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

    Figure 38: North America Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

    Figure 39: North America Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

    Figure 40: Europe Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

    Figure 41: Europe Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

    Figure 42: Europe Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

    Figure 43: Europe Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

    Figure 44: Europe Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

    Figure 45: Europe Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

    Figure 46: Europe Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

    Figure 47: Europe Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

    Figure 48: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

    Figure 49: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

    Figure 50: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

    Figure 51: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

    Figure 52: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

    Figure 53: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

    Figure 54: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

    Figure 55: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

    Figure 56: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size - 2019

    Figure 57: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size - 2027

    Figure 58: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

    Figure 59: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

    Figure 60: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

    Figure 61: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

    Figure 62: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

    Figure 63: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

    Figure 64: South America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

    Figure 65: South America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

    Figure 66: South America Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

    Figure 67: South America Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

    Figure 68: South America Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

    Figure 69: South America Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

    Figure 70: South America Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

    Figure 71: South America Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

    Figure 72: Oracle Corporation Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018

    Figure 73: IBM Corporation Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018

    Figure 74: Salesforce.com, Inc. Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018

    Figure 75: Comarch SA Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018

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