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Mobile Advertising Market Analysis, Report, 2024

Mobile Advertising Market (Devices Type -Digital Camera, Smartphone, Feature Phone, Tablets; Solution Type - Advertising and Campaign Solution, Content Delivery, Integrated, Mobile Proximity, Report and Analytics; Advertising Type - Display advertising, In-app Advertising, In-Game Advertising, Rich Media, Search Advertising, SMS/MMS/P2P Messaging) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Global behemoths like Snap, Facebook, and Google have staked a significant amount of money on mobile advertising, indicating toward the promising future of the global mobile advertising market. Search, programmatic, social, and video ads are all forms of mobile advertising. Mobile advertising is essential in both developed and developing economies, particularly in the latter, where millions of individuals are frequently coming online for the first time using smartphones.

Mobile advertising has profited greatly from the expansion of social networks as well as media sharing, since mobile impressions and clicks have been important drivers of digital advertising. Mobile advertising is a marketing activity that allows advertisers engage with end consumers via emails, push notifications, and other direct contacts. The global market is likely to be driven by the rising usage of smartphones to access internet content, as well as the increasing inclination toward location-based mobile marketing. In addition to that, the market is expected to be driven by an increase in the number of social media platforms and people accessing the net as well as popular multimedia material such as text, audio and videos, audio.

mobile-advertising-market

Increasing Usage of Mobile Advertising by Political Parties to Spell Growth for the Market

Since mobile impressions and clicks have been key determinants of the digital advertising, the rise of social media networks and media sharing has benefited mobile advertising tremendously. Mobile advertising refers to a type of mobile marketing that offers businesses with information or materials targeted to mobile users. All sorts of mobile advertising are covered, including search, rich media, SMS/MMS/P2P messaging, display advertising, in-app, in-game, and other types of mobile advertising. Mobile advertising allows them to reach out to a huge number of targeted users or clients who can help their business grow. As a consequence, mobile advertising is growing in popularity, which is predicted to fuel the global mobile advertising market's growth.

Messaging has a small revenue share of the mobile advertising business, and it is nothing near the predicted value of the search or display segments. According to various studies, customers do not read marketing communications, which is why this category is predicted to lose market share throughout the projection period.

At various stages of elections, ranging from local to national elections, political parties utilize advertisement campaign strategies to grab the attention of the local population. The use of data analytics solutions to comprehend consumer attitudes is expanding, and reporting and analytics solutions are expected to be one of the fastest growing areas in the next years.

Despite these development opportunities, the mobile advertising sector is being held back by rising worries about misuse or manipulation of data, deletion, data security, and privacy. In addition to that , a rising trend of utilizing ad blockers to visit websites or watch videos without interruption is likely to stifle growth of the global mobile advertising market. Nonetheless, age-group-specific content as well as display advertising, and also customized mobile advertising material in locations with limited mobile connection, are projected to drive adoption and provide profitable development prospects throughout the forecast period.

High Internet Usage by Consumers and Innovations in Mobile Technology to Drive North America Market

North America is likely to lead the source of income in the global mobile advertising market. Due to rapid rise in high Internet usage by consumers and mobile innovation in the region, the Asia Pacific region is expected to be one of the rapidly growing categories in the years to come. The Asia Pacific area is predicted to be one of the fast expanding regions in the global Mobile Advertising Market, thanks to a tremendous increase in consumer Internet usage and smartphone innovations. In North America's mobile advertising market, the government as well as BFSI industries are likely to account for the majority of revenue.

Consumers in North America and Europe have greater disposable cash and free time, thus mobile advertising revenue is concentrated there as well. The style and fashion sector has a tiny revenue share in the mobile advertising business, but it is predicted to rise in coming years.

    Table of Content

    1. Preface

        1.1. Research Scope

        1.2. Market Segmentation

        1.3. Research Methodology

    2. Executive Summary

        2.1. Global Mobile Advertising Market Snapshot

        2.2. Global Mobile Advertising Market Revenue, 2014-2024 (US$ Bn) and Year-on-Year Growth (%)

    3. Global Mobile Advertising Market Analysis, 2014-2024 (US$ Bn)

        3.1. Overview

        3.2. Market Dynamics

            3.2.1. Drivers

            3.2.2. Restraints

            3.2.3. Opportunities

        3.3. Key Trend Analysis

        3.4. Global Mobile Advertising Market Analysis, By Devices, 2014-2024 (US$ Bn)

            3.4.1. Digital Cameras

            3.4.2. Feature-phones

            3.4.3. Smartphones

            3.4.4. Tablets

            3.4.5. Others (MP3 Players, PDA’s)

        3.5. Global Mobile Advertising Market Analysis, By Solutions, 2014-2024 (US$ Bn)

            3.5.1. Advertisement Campaign Solutions

            3.5.2. Content Delivery Solutions

            3.5.3. Integrated Solutions

            3.5.4. Mobile Proximity Solutions

            3.5.5. Reporting and Analytics Solutions

            3.5.6. Others

        3.6. Global Mobile Advertising Market Analysis, By Types, 2014-2024 (US$ Bn)

            3.6.1. Display Advertising

            3.6.2. In-App Advertising

            3.6.3. In-Game Advertising

            3.6.4. Rich Media

            3.6.5. Search Advertising

            3.6.6. SMS/MMS/P2P Messaging Advertising

            3.6.7. Others

        3.7. Global Mobile Advertising Market Analysis, By Industry Vertical, 2014-2024 (US$ Bn)

            3.7.1. Academia & Government Sector

            3.7.2. Banking, Financial Services and Insurance (BFSI) Sector

            3.7.3. Energy & Utilities Sector

            3.7.4. Fast Moving Consumer Goods (FMCG) Sector

            3.7.5. Healthcare Sector

            3.7.6. Hospitality & Tourism Sector

            3.7.7. Media and Entertainment Sector

            3.7.8. Supply Chain Management (SCM) & Logistics Sector

            3.7.9. Telecommunication & IT Sector

            3.7.10. Others

        3.8. Competitive Landscape

            3.8.1. Market Positioning of Key Players, 2015

            3.8.2. Competitive Strategies Adopted by Leading Players

    4. North America Mobile Advertising Market Analysis, 2014-2024 (US$ Bn)

        4.1. North America Mobile Advertising Market Analysis, By Devices, 2014-2024 (US$ Bn)

            4.1.1. Digital Cameras

            4.1.2. Feature-phones

            4.1.3. Smartphones

            4.1.4. Tablets

            4.1.5. Others (MP3 Players, PDA’s)

        4.2. North America Mobile Advertising Market Analysis, By Solutions, 2014-2024 (US$ Bn)

            4.2.1. Advertisement Campaign Solutions

            4.2.2. Content Delivery Solutions

            4.2.3. Integrated Solutions

            4.2.4. Mobile Proximity Solutions

            4.2.5. Reporting and Analytics Solutions

            4.2.6. Others

        4.3. North America Mobile Advertising Market Analysis, By Types, 2014-2024 (US$ Bn)

            4.3.1. Display Advertising

            4.3.2. In-App Advertising

            4.3.3. In-Game Advertising

            4.3.4. Rich Media

            4.3.5. Search Advertising

            4.3.6. SMS/MMS/P2P Messaging Advertising

            4.3.7. Others

        4.4. North America Mobile Advertising Market Analysis, By Industry Vertical, 2014-2024 (US$ Bn)

            4.4.1. Academia & Government Sector

            4.4.2. Banking, Financial Services and Insurance (BFSI) Sector

            4.4.3. Energy & Utilities Sector

            4.4.4. Fast Moving Consumer Goods (FMCG) Sector

            4.4.5. Healthcare Sector

            4.4.6. Hospitality & Tourism Sector

            4.4.7. Media and Entertainment Sector

            4.4.8. Supply Chain Management (SCM) & Logistics Sector

            4.4.9. Telecommunication & IT Sector

            4.4.10. Others

    5. Europe Mobile Advertising Market Analysis, 2014-2024 (US$ Bn)

        5.1. Europe Mobile Advertising Market Analysis, By Devices, 2014-2024 (US$ Bn)

            5.1.1. Digital Cameras

            5.1.2. Feature-phones

            5.1.3. Smartphones

            5.1.4. Tablets

            5.1.5. Others (MP3 Players, PDA’s)

        5.2. Europe Mobile Advertising Market Analysis, By Solutions, 2014-2024 (US$ Bn)

            5.2.1. Advertisement Campaign Solutions

            5.2.2. Content Delivery Solutions

            5.2.3. Integrated Solutions

            5.2.4. Mobile Proximity Solutions

            5.2.5. Reporting and Analytics Solutions

            5.2.6. Others

        5.3. Europe Mobile Advertising Market Analysis, By Types, 2014-2024 (US$ Bn)

            5.3.1. Display Advertising

            5.3.2. In-App Advertising

            5.3.3. In-Game Advertising

            5.3.4. Rich Media

            5.3.5. Search Advertising

            5.3.6. SMS/MMS/P2P Messaging Advertising

            5.3.7. Others

        5.4. Europe Mobile Advertising Market Analysis, By Industry Vertical, 2014-2024 (US$ Bn)

            5.4.1. Academia & Government Sector

            5.4.2. Banking, Financial Services and Insurance (BFSI) Sector

            5.4.3. Energy & Utilities Sector

            5.4.4. Fast Moving Consumer Goods (FMCG) Sector

            5.4.5. Healthcare Sector

            5.4.6. Hospitality & Tourism Sector

            5.4.7. Media and Entertainment Sector

            5.4.8. Supply Chain Management (SCM) & Logistics Sector

            5.4.9. Telecommunication & IT Sector

            5.4.10. Others

    6. Asia Pacific (APAC) Mobile Advertising Market Analysis, 2014-2024 (US$ Bn)

        6.1. APAC Mobile Advertising Market Analysis, By Devices, 2014-2024 (US$ Bn)

            6.1.1. Digital Cameras

            6.1.2. Feature-phones

            6.1.3. Smartphones

            6.1.4. Tablets

            6.1.5. Others (MP3 Players, PDA’s)

        6.2. APAC Mobile Advertising Market Analysis, By Solutions, 2014-2024 (US$ Bn)

            6.2.1. Advertisement Campaign Solutions

            6.2.2. Content Delivery Solutions

            6.2.3. Integrated Solutions

            6.2.4. Mobile Proximity Solutions

            6.2.5. Reporting and Analytics Solutions

            6.2.6. Others

        6.3. APAC Mobile Advertising Market Analysis, By Types, 2014-2024 (US$ Bn)

            6.3.1. Display Advertising

            6.3.2. In-App Advertising

            6.3.3. In-Game Advertising

            6.3.4. Rich Media

            6.3.5. Search Advertising

            6.3.6. SMS/MMS/P2P Messaging Advertising

            6.3.7. Others

        6.4. APAC Mobile Advertising Market Analysis, By Industry Vertical, 2014-2024 (US$ Bn)

            6.4.1. Academia & Government Sector

            6.4.2. Banking, Financial Services and Insurance (BFSI) Sector

            6.4.3. Energy & Utilities Sector

            6.4.4. Fast Moving Consumer Goods (FMCG) Sector

            6.4.5. Healthcare Sector

            6.4.6. Hospitality & Tourism Sector

            6.4.7. Media and Entertainment Sector

            6.4.8. Supply Chain Management (SCM) & Logistics Sector

            6.4.9. Telecommunication & IT Sector

            6.4.10. Others

    7. Middle East and Africa (MEA) Mobile Advertising Market Analysis, 2014-2024 (US$ Bn)

        7.1. MEA Mobile Advertising Market Analysis, By Devices, 2014-2024 (US$ Bn)

            7.1.1. Digital Cameras

            7.1.2. Feature-phones

            7.1.3. Smartphones

            7.1.4. Tablets

            7.1.5. Others (MP3 Players, PDA’s)

        7.2. MEA Mobile Advertising Market Analysis, By Solutions, 2014-2024 (US$ Bn)

            7.2.1. Advertisement Campaign Solutions

            7.2.2. Content Delivery Solutions

            7.2.3. Integrated Solutions

            7.2.4. Mobile Proximity Solutions

            7.2.5. Reporting and Analytics Solutions

            7.2.6. Others

        7.3. MEA Mobile Advertising Market Analysis, By Types, 2014-2024 (US$ Bn)

            7.3.1. Display Advertising

            7.3.2. In-App Advertising

            7.3.3. In-Game Advertising

            7.3.4. Rich Media

            7.3.5. Search Advertising

            7.3.6. SMS/MMS/P2P Messaging Advertising

            7.3.7. Others

        7.4. MEA Mobile Advertising Market Analysis, By Industry Vertical, 2014-2024 (US$ Bn)

            7.4.1. Academia & Government Sector

            7.4.2. Banking, Financial Services and Insurance (BFSI) Sector

            7.4.3. Energy & Utilities Sector

            7.4.4. Fast Moving Consumer Goods (FMCG) Sector

            7.4.5. Healthcare Sector

            7.4.6. Hospitality & Tourism Sector

            7.4.7. Media and Entertainment Sector

            7.4.8. Supply Chain Management (SCM) & Logistics Sector

            7.4.9. Telecommunication & IT Sector

            7.4.10. Others

    8. Latin America Mobile Advertising Market Analysis, 2014-2024 (US$ Bn)

        8.1. Latin America Mobile Advertising Market Analysis, By Devices, 2014-2024 (US$ Bn)

            8.1.1. Digital Cameras

            8.1.2. Feature-phones

            8.1.3. Smartphones

            8.1.4. Tablets

            8.1.5. Others (MP3 Players, PDA’s)

        8.2. Latin America Mobile Advertising Market Analysis, By Solutions, 2014-2024 (US$ Bn)

            8.2.1. Advertisement Campaign Solutions

            8.2.2. Content Delivery Solutions

            8.2.3. Integrated Solutions

            8.2.4. Mobile Proximity Solutions

            8.2.5. Reporting and Analytics Solutions

            8.2.6. Others

        8.3. Latin America Mobile Advertising Market Analysis, By Types, 2014-2024 (US$ Bn)

            8.3.1. Display Advertising

            8.3.2. In-App Advertising

            8.3.3. In-Game Advertising

            8.3.4. Rich Media

            8.3.5. Search Advertising

            8.3.6. SMS/MMS/P2P Messaging Advertising

            8.3.7. Others

        8.4. Latin America Mobile Advertising Market Analysis, By Industry Vertical, 2014-2024 (US$ Bn)

            8.4.1. Academia & Government Sector

            8.4.2. Banking, Financial Services and Insurance (BFSI) Sector

            8.4.3. Energy & Utilities Sector

            8.4.4. Fast Moving Consumer Goods (FMCG) Sector

            8.4.5. Healthcare Sector

            8.4.6. Hospitality & Tourism Sector

            8.4.7. Media and Entertainment Sector

            8.4.8. Supply Chain Management (SCM) & Logistics Sector

            8.4.9. Telecommunication & IT Sector

            8.4.10. Others

    9. Global Mobile Advertising Market Analysis, Country Snippets (US$ Bn)

        9.1. The U.S.

        9.2. Canada

        9.3. The U.K.

        9.4. Germany

        9.5. France

        9.6. Italy

        9.7. Australia

        9.8. China

        9.9. Japan

        9.10. India

        9.11. Indonesia

        9.12. UAE

        9.13. Saudi Arabia

        9.14. South Africa

        9.15. Brazil

    10. Company Profiles

        10.1. Amobee, Inc. (Singtel Limited)

            10.1.1. Company Details (HQ, Foundation Year, Employee Strength)

            10.1.2. Market Presence, By Segment and Geography

            10.1.3. Key Developments

            10.1.4. Strategy and Historical Roadmap

            10.1.5. Revenue and Volume and Operating Profits

    *Similar details would be provided for all the players mentioned below

        10.2. Apple, Inc. (iAd)

        10.3. Chartboost

        10.4. Euclid Analytics

        10.5. Facebook, Inc.

        10.6. Flurry (Yahoo!, Inc.)

        10.7. Google, Inc. (Admob Ads)

        10.8. InMobi

        10.9. Microsoft Corporation

        10.10. Millenial Media

        10.11. MoPub Inc.

        10.12. Tune, Inc. (HasOffers)

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Mobile Advertising Market Analysis, Report, 2024

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