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Mezcal Market Outlook, 2027

Mezcal Market (Product: Mezcal Joven, Mezcal Reposado, Mezcal Anejo; Concentrate: 100% Tequila, Mix Tequila; Sales Channel: HORECA, Specialty Stores, Modern Trade, Online Retailers, Other Sales Channels) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027

Premiumization of Tequila Giving Rise to New Trends in the Mezcal Market

The changing tastes and preferences of consumers have caught the attention of manufacturers, as they are aiming to diversify their offerings in organic and natural ingredients in food and beverages. Similarly, producers operating in the mezcal market are creating awareness regarding natural products, and that their types can offer rich variety in taste and flavor.

A well-established trend that is circulating in the mezcal market is that of premiumization. Although tequila is highly consumed as a shot form drink, stakeholders are creating awareness by communicating that tequila is a spirit that can be savored and sipped instead of being consumed in record time. Thus, global trends regarding tequila are being driven by the change in consumer behavior, who are shifting focus from a price-centric point of view to opting for super-premium and luxury-priced products.

Likewise, the mezcal market is showing a significant rise in the demand for quality standard 100%-agave tequila. Premium product introductions by stakeholders have led to the on-boarding of new customers. Also, celebrity endorsements are helping leverage the product image of tequila by gaining a positive reputation and helps stakeholders sustain their business even during the price fluctuations of agave.

mezcal market infographic

Younger Generation Basks in New Flavors and Craft Spirits in the Mezcal Market

Stakeholders are noticing a shift in the common misconception among consumers that tequila and mezcal are the same. As consumers are becoming more aware about the transparent labeling of ingredients, and are using smart technologies such as mobile apps that scan QR (quick response) codes to ensure the authenticity of a product, this shift in the perspective of consumers has led to awareness about how mezcal is produced with the help of a traditional method using in-ground pits, whereas, tequila is produced using a specialized procedure.

The mezcal market is currently valued at ~US$ 242 million, and is expected to grow at a healthy rate and be valued at ~US$ 738 million by 2027. After the rise in the demand for premium tequila, consumers are now turning towards the golden age of mezcal. The mezcal market has a strong presence in the U.S.; the U.S. mezcal market is estimated to experience high growth in the future. One of the reasons for the increasing demand for mezcal stems from the fact that, the younger generation is on the pry for authentic flavors and small batch spirits.

Since mezcal is slightly on the expensive side as compared to most other alcoholic drinks, bartenders in hotels, restaurants, and cafes are luring consumers by combining the newly introduced floral and delicate notes of mezcal with tequila to lower the price bracket. Thus, stakeholders can target luxury hotels, resto-bars, and cafes to boost the sales of mezcal and create a new identity for mezcal amongst the young generation as well as upmarket consumers.

Mezcal Market: Stakeholders Invest in Sustainability for Ethical Production Process

The complex and smoky flavor of mezcal, which is a parent to the more popular tequila, is an obscure and hard-to-fetch liquor, which is driving demand from connoisseurs and the youth. Likewise, stakeholders are planning innovative product launches to maximize business out of the growing popularity of mezcal. However, the increased consumption of mezcal has led to a significant agave shortage, which is creating pressure on local farmers and mezcal producers to increase their production outputs.

Subsequently, stakeholders are evolving business operations right from the plantation of agave to the process of burning wood to intensify the smoky flavor of mezcal. Thus, ongoing efforts by stakeholders are marching towards the adoption of sustainable operations in the production of agave and the bottling of mezcal. Stakeholders are aiming to achieve the benchmark of hundred percent production of sustainable agave by collaborating with local farmers and producers to generate in-house seed banks, backed by continuous maintenance of the plantations and harvest.

Experts in the mezcal market landscape have suggested a restriction on harvesting wild agave, thus minimizing the strain on natural production. Also, reforestation initiatives will help fulfill the rising demand for timber, since the burning of wood to offer a smoky flavor to mezcal creates a strain on timber producers. Similarly, consumers are also becoming aware brands that incorporate sustainable operations, who are making huge investments in sustainability by incorporating comprehensive inventory systems to track agave supplies, and are increasing research & development to strategize on efficient waste management initiatives.

mezcal market segmentation

Conforming to Stringent Regulations Remains Primary Focus

The mezcal market is dominated by a relatively low number of industry players who control a large market share. This restricts the entry of new market players, as the mezcal market is highly consolidated, with these few plays already having a stronghold over the limited regions that permit the production of mezcal. However, new regulations on the production of mezcal may create a strain on stakeholders to keep up with the rising demand for mezcal as well as balancing it with sustainable business operations.

New regulations outline how mezcal is to be made and how agave should be used in the production process in Mexican state of Oaxaca. However, these regulations are either unclear for other states or do not account for, thus creating further strain on stakeholders, as these regulations permit only a few states to sell mezcal. Stakeholders operating in other Mexican states are making ongoing efforts to expand their export business in the U.S. and Europe, but those from Oaxaca are against this, since they dictate ~90% of the commercially produced mezcal. Also, the concern whether market players can make it big with feasible business operations is still debatable.

However, brands such as Mezcales de Leyenda are still complying the traditional and feasible way of producing mezcal. Despite the regulations imposed on the production of mezcal, celebrity backing, marketing, and promotional strategies are opening up new opportunities for stakeholders to penetrate the market to efficaciously reach their target consumers. For instance, Casamigos – a tequila company founded by Hollywood celebrity George Clooney and American entertainment industry businessman Rande Gerber, was sold to Diageo – a leading British multinational alcoholic beverage company. This company launched Casamigos Mezcal in February 2018, which created quite the buzz in the mezcal market space.

Analysts’ Viewpoint

Analysts of the study on the mezcal market anticipate that, the market is likely to grow at a healthy CAGR of ~13% over the forecast period. The mezcal market enjoys a high presence in North America as compared to other regions. Premiumization of tequila and increased awareness about craft spirits are influencing the increased demand for mezcal, especially among younger consumers. However, stringent regulations regarding the production and sale of mezcal are likely to slow down exports to the U.S and Europe. As such, by adopting sustainable business operations, stakeholders can efficiently comply with these regulations. Also, celebrity endorsements are helping stakeholders further boost their business of mezcal and create opportunities for innovative marketing campaigns.

Mezcal Market: Overview

  • The global mezcal market was valued at ~US$ 242 Mn in 2018. The market is expected to grow at a CAGR of ~13% during the forecast period of 2019-2027, to reach ~USS 738 Mn by 2027.
  • The rising demand for alcoholic drinks owing to changing lifestyles and social media impact is anticipated to drive the demand for mezcal during the forecast period of 2019-2027.
  • APEJ is expected to account for a substantial revenue share in the mezcal industry by the end of 2027. APEJ is expected to account for the chief intake of mezcal during the forecast period, due to the growing middle-income group and popularity of online sales channels in the regions. Moreover, India is projected to exhibit significant CAGR in terms of value during the forecast period.
  • The variety in flavours introduced in the mezcal market is anticipated to increase its demand during the forecast period.
  • Many alcoholic beverage players are looking forward to adding mezcal into their product portfolios, as has become very popular among the new generation over a very short span of time.
  • Mezcal is also known to help with digestion, and also helps in controlling and maintaining blood sugar levels in the body. Mezcal also keeps a check over the body’s cholesterol levels and inhibits cancerous tumour growth.
  • The property of mezcal that differentiates it from other drinks is that, the raw material used to make mezcal is first roasted in firewood, which gives the drink its particularly pleasant flavour.

Key Factors Influencing the Mezcal Market

Mezcal as an Organic Alcoholic Beverage

  • Mezcal is made from 100% distilled agave, which makes it fully plant-based and additive-free.
  • Moreover, to go with the flow of trends, mezcal made from organic agave is being launched, as people are shifting towards the organic trend in recent years.
  • The drink is claimed to be 100% organic, and consumers that were turning their backs to alcoholic drinks are now featuring on the mezcal consumer’s list.

Increasing Club Culture

  • Over the past few years, population inclination towards the club culture has led to the increased frequency of night parties. This culture increased to a much larger extent because of the increasing time spent on the Internet and social networks. Moreover, people today are very much influenced by Western culture, which is the main reason why many clubs, lounges, and bars are starting, particularly in developing countries. All this leads to the increased consumption of mescal.

Gluten-free Nature of Mezcal

  • Mezcal is made from a plant named agave, and is free from any grains that contain gluten. Hence, its consumption does not cause any allergies to humans.
  • Also, the absence of gluten in the drink opens new doors for consumers that are allergic to gluten and have been restricted from consuming alcoholic drinks.
  • Mezcal ensures that there is something new for everyone, which helps add more consumers into its consumption list.

Mezcal Market: Structure Analysis

  • The overall market of mezcal across the globe is facing fairly high competition, and a majority of market players are still in this market due to their keen focus on spreading in the market and to mark their business footprint across the globe.
  • The mezcal market is still in its growing phase, which makes the market more attractive, and is the key reason for increasing investments in this market.
  • As the market in its growing phase, many of the properties of mezcal are still unknown to the public, which is the reason why big manufacturers are spending large sums of money and prioritizing R&D.
  • Extending their product portfolios by providing varieties of products and making the product usable in different sectors is one of the major strategies that is being embraced by manufacturers these days.
  • Apart from all these strategies adopted by the manufacturers, acquisitions and mergers remain the most preferable one.

Mezcal Market: Segmentation

The mezcal market has been bifurcated on the basis of product, concentrate, sales channel, and region. Each of these segments are analyzed further to provide readers a holistic view of the industry.

Product

Mezcal Joven

Mezcal Reposado

Mezcal Anejo

Concentrate

100% Tequila

Mix Tequila

Sales Channel

HORECA

Specialty Stores

Modern Trade

Online Retailers

Other Sales Channels

Region

North America

Latin America

Europe

Japan

APEJ

MEA

 

    1. Global Economic Outlook
    2. Global Mezcal Market - Executive Summary
    3. Global Mezcal Market Overview
        3.1. Introduction
            3.1.1. Global Mezcal Market Taxonomy
        3.2. Global Mezcal Market Size (US$ Mn) and Forecast, 2013-2027
        a. 3.2.1 Global Mezcal Market Y-o-Y Growth
        3.3. Beyond Mexico
        3.4. FMI Analysis
        3.5. Competition Analysis
        3.6. Global Mezcal Market Dynamics
        3.7. Food and Beverage Key Indicators
        3.8. Mezcal Production Overview
        3.9. Mezcal Export, 2012-2018
            3.9.1. Packaging for Export Market
        3.10. Supply Chain Analysis
        3.11. Branding and Promotion Techniques
        3.12. Factors Influencing Target Market Behavior
        3.13. Macro-economic Factors
            3.13.1. Macro-economic Indicators
        3.14. Consumer Sentiment Analysis
            3.14.1. Consumers Ready to Pay Premium Price for a Mezcal
            3.14.2. Consumer Preferences – Flexible Packaging
        3.15. Social Media Sentiment Analysis
            3.15.1. Social Media Platforms that Companies Prefer for Branding
            3.15.2. Social Media Penetration by Region
            3.15.3. Mode of Advertisement that Vendors Prefer
        3.16. Pricing Analysis
    4. Global Mezcal Market Analysis and Forecast 2013-2027
        4.1. Global Mezcal Market Size and Forecast By Product Type, 2013-2027
            4.1.1. Mezcal Joven Market Size and Forecast, 2013-2027
                4.1.1.1. Revenue (US$ Mn) Comparison, By Region
                4.1.1.2. Market Share Comparison, By Region
                4.1.1.3. Y-o-Y growth Comparison, By Region
            4.1.2. Mezcal Reposado Market Size and Forecast, 2013-2027
                4.1.2.1. Revenue (US$ Mn) Comparison, By Region
                4.1.2.2. Market Share Comparison, By Region
                4.1.2.3. Y-o-Y growth Comparison, By Region
            4.1.3. Mezcal Anejo Market Size and Forecast, 2013-2027
                4.1.3.1. Revenue (US$ Mn) Comparison, By Region
                4.1.3.2. Market Share Comparison, By Region
                4.1.3.3. Y-o-Y growth Comparison, By Region
        4.2. Global Mezcal Market Size and Forecast By Concentrate, 2013-2027
            4.2.1. 100% Tequila Market Size and Forecast, 2013-2027
                4.2.1.1. Revenue (US$ Mn) Comparison, By Region
                4.2.1.2. Market Share Comparison, By Region
                4.2.1.3. Y-o-Y growth Comparison, By Region
            4.2.2. Mix Tequila Market Size and Forecast, 2013-2027
                4.2.2.1. Revenue (US$ Mn) Comparison, By Region
                4.2.2.2. Market Share Comparison, By Region
                4.2.2.3. Y-o-Y growth Comparison, By Region
        4.3. Global Mezcal Market Size and Forecast By Sales Channel, 2013-2027
            4.3.1. HORECA Market Size and Forecast, 2013-2027
                4.3.1.1. Revenue (US$ Mn) Comparison, By Region
                4.3.1.2. Market Share Comparison, By Region
                4.3.1.3. Y-o-Y growth Comparison, By Region
            4.3.2. Specialty Stores Market Size and Forecast, 2013-2027
                4.3.2.1. Revenue (US$ Mn) Comparison, By Region
                4.3.2.2. Market Share Comparison, By Region
                4.3.2.3. Y-o-Y growth Comparison, By Region
            4.3.3. Modern Trade Market Size and Forecast, 2013-2027
                4.3.3.1. Revenue (US$ Mn) Comparison, By Region
                4.3.3.2. Market Share Comparison, By Region
                4.3.3.3. Y-o-Y growth Comparison, By Region
            4.3.4. Online Retailers Market Size and Forecast, 2013-2027
                4.3.4.1. Revenue (US$ Mn) Comparison, By Region
                4.3.4.2. Market Share Comparison, By Region
                4.3.4.3. Y-o-Y growth Comparison, By Region
            4.3.5. Other Sales Channels Market Size and Forecast, 2013-2027
                4.3.5.1. Revenue (US$ Mn) Comparison, By Region
                4.3.5.2. Market Share Comparison, By Region
                4.3.5.3. Y-o-Y growth Comparison, By Region
    5. North America Mezcal Market Size and Forecast, 2013-2027
        5.1. North America Outlook
        5.2. North America Food Market
        5.3. Revenue (US$ Mn) Comparison, By Country
            5.2.1. US
            5.2.2. Canada
        5.3. Revenue (US$ Mn) Comparison, By Product Type
        5.4. Revenue (US$ Mn) Comparison, By Concentrate
        5.5. Revenue (US$ Mn) Comparison, By Sales Channel
    6. Latin America Mezcal Market Size and Forecast, 2013-2027
        6.1. Latin America Outlook
        6.2. Latin America Food Market Outlook
        6.3. Revenue (US$ Mn) Comparison, By Country
            6.3.1. Brazil
            6.3.2. Mexico
            6.3.3. Argentina
            6.3.4. Rest of LATAM
        6.4. Revenue (US$ Mn) Comparison, By Product Type
        6.5. Revenue (US$ Mn) Comparison, By Concentrate
        6.6. Revenue (US$ Mn) Comparison, By Sales Channel
    7. Europe Mezcal Market Size and Forecast, 2013-2027
        7.1. Europe Outlook
        7.2. Europe Food Market Outlook
        7.3. Revenue (US$ Mn) Comparison, By Country
            7.3.1. Germany
            7.3.2. France
            7.3.3. Italy
            7.3.4. Spain
            7.3.5. UK
            7.3.6. BENELUX
            7.3.7. Nordic
            7.3.8. Rest of Europe
        7.4. Revenue (US$ Mn) Comparison, By Product Type
        7.5. Revenue (US$ Mn) Comparison, By Concentrate
        7.6. Revenue (US$ Mn) Comparison, By Sales Channel
    8. Japan Mezcal Market Size and Forecast, 2013-2027
        8.1. Japan Outlook
        8.2. Japan Food Market Outlook
        8.3. Revenue (US$ Mn) Comparison
        8.4. Revenue (US$ Mn) Comparison, By Product Type
        8.5. Revenue (US$ Mn) Comparison, By Concentrate
        8.6. Revenue (US$ Mn) Comparison, By Sales Channel
    9. APEJ Mezcal Market Size and Forecast, 2013-2027
        9.1. APEJ Outlook
        9.2. Asia Pacific Excluding Japan (APEJ) Food Market Outlook
        9.3. Revenue (US$ Mn) Comparison, By Country
            9.3.1. China
            9.3.2. India
            9.3.3. ASEAN Countries
            9.3.4. Oceania
            9.3.5. Rest of APEJ
        9.4. Revenue (US$ Mn) Comparison, By Product Type
        9.5. Revenue (US$ Mn) Comparison, By Concentrate
        9.6. Revenue (US$ Mn) Comparison, By Sales Channel
    10. MEA Mezcal Market Size and Forecast, 2013-2027
        10.1. MEA Outlook
        10.2. MEA Food Market Outlook
        10.3. Revenue (US$ Mn) Comparison, By Country
            10.3.1. GCC Countries
            10.3.2. South Africa
            10.3.3. Nigeria
            10.3.4. Israel
            10.3.5. Rest of MEA
        10.4. Revenue (US$ Mn) Comparison, By Product Type
        10.5. Revenue (US$ Mn) Comparison, By Concentrate
        10.6. Revenue (US$ Mn) Comparison, By Sales Channel
    11. Global Mezcal Market – Competitive Assessment and Company Profiles
        11.1. Competitive Assessment
            11.1.1. Peer Analysis Dashboard
            11.1.2. Competitive Benchmarking
            11.1.3. Competitive Analysis: Strategy Matrix
            11.1.4. Company Share Analysis- By Segment
            11.1.5. Company Market Share Analysis of Top 10 Players, By Region
        11.2. Company Profiles
            11.2.1. Bacardi Limited
                11.2.1.1. Key Developments
            11.2.2. Craft Distillers
                11.2.2.1. Key Developments
            11.2.3. Familia Camarena Tequila
                11.2.3.1. Key Developments
            11.2.4. Del Maguey Co.
                11.2.4.1. Key Developments
            11.2.5. Destileria Tlacolula
                11.2.5.1. Key Developments
            11.2.6. Diageo Plc.
                11.2.6.1. Key Developments
            11.2.7. Don Julio, S.A.de
                11.2.7.1. Key Developments
            11.2.8. EI Silencio Holdings INC.
                11.2.8.1. Key Developments
            11.2.9. Fidencio Mezcal
                11.2.9.1. Key Developments
            11.2.10. Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.)
                11.2.10.1. Key Developments
            11.2.11. Illegal Mezcal
                11.2.11.1. Key Developments
            11.2.12. Pensador Mezcal
                11.2.12.1. Key Developments
            11.2.13. Pernod Ricard
                11.2.13.1. Key Developments
            11.2.14. Sombra Mezcal
                11.2.14.1. Key Developments
            11.2.15. Pierde Almas
                11.2.15.1. Key Developments
            11.2.16. William Grant & Sons Ltd
                11.2.16.1. Key Developments
            11.2.17. Sauza Tequila Import Company
                11.2.17.1. Key Developments
            11.2.18. Rey Campero
                11.2.18.1. Key Developments
    12. Disclaimer

    List of Tables

    TABLE 1Global Mezcal Market Value (US$ Mn), 2013-2018
    TABLE 2Global Mezcal Market Value (US$ Mn), 2019-2027
    TABLE 3Global Mezcal Market Value (US$ Mn) and Y-o-Y, 2018-2027
    TABLE 4Global Mezcal Joven Segment Value (US$ Mn), By Region 2013-2018
    TABLE 5Global Mezcal Joven Segment Value (US$ Mn), By Region 2019-2027
    TABLE 6Global Mezcal Joven Segment Market Share, By Region 2013-2018
    TABLE 7Global Mezcal Joven Segment Market Share, By Region 2019-2027
    TABLE 8Global Mezcal Joven Segment Y-o-Y, By Region 2018-2027
    TABLE 9Global Mezcal Reposado Segment Value (US$ Mn), By Region 2013-2018
    TABLE 10Global Mezcal Reposado Segment Value (US$ Mn), By Region 2019-2027
    TABLE 11Global Mezcal Reposado Segment Market Share, By Region 2013-2018
    TABLE 12Global Mezcal Reposado Segment Market Share, By Region 2019-2027
    TABLE 13Global Mezcal Reposado Segment Y-o-Y, By Region 2018-2027
    TABLE 14Global Mezcal Anejo Segment Value (US$ Mn), By Region 2013-2018
    TABLE 15Global Mezcal Anejo Segment Value (US$ Mn), By Region 2019-2027
    TABLE 16Global Mezcal Anejo Segment Market Share, By Region 2013-2018
    TABLE 17Global Mezcal Anejo Segment Market Share, By Region 2019-2027
    TABLE 18Global Mezcal Anejo Segment Y-o-Y, By Region 2018-2027
    TABLE 19Global 100% Tequila Segment Value (US$ Mn), By Region 2013-2018
    TABLE 20Global 100% Tequila Segment Value (US$ Mn), By Region 2019-2027
    TABLE 21Global 100% Tequila Segment Market Share, By Region 2013-2018
    TABLE 22Global 100% Tequila Segment Market Share, By Region 2019-2027
    TABLE 23Global 100% Tequila Segment Y-o-Y, By Region 2018-2027
    TABLE 24Global Mix Tequila Segment Value (US$ Mn), By Region 2013-2018
    TABLE 25Global Mix Tequila Segment Value (US$ Mn), By Region 2019-2027
    TABLE 26Global Mix Tequila Segment Market Share, By Region 2013-2018
    TABLE 27Global Mix Tequila Segment Market Share, By Region 2019-2027
    TABLE 28Global Mix Tequila Segment Y-o-Y, By Region 2018-2027
    TABLE 29Global HORECA Segment Value (US$ Mn), By Region 2013-2018
    TABLE 30Global HORECA Segment Value (US$ Mn), By Region 2019-2027
    TABLE 31Global HORECA Segment Market Share, By Region 2013-2018
    TABLE 32Global HORECA Segment Market Share, By Region 2019-2027
    TABLE 33Global HORECA Segment Y-o-Y, By Region 2018-2027
    TABLE 34Global Specialty Stores Segment Value (US$ Mn), By Region 2013-2018
    TABLE 35Global Specialty Stores Segment Value (US$ Mn), By Region 2019-2027
    TABLE 36Global Specialty Stores Segment Market Share, By Region 2013-2018
    TABLE 37Global Specialty Stores Segment Market Share, By Region 2019-2027
    TABLE 38Global Specialty Stores Segment Y-o-Y, By Region 2018-2027
    TABLE 39Global Modern Trade Segment Value (US$ Mn), By Region 2013-2018
    TABLE 40Global Modern Trade Segment Value (US$ Mn), By Region 2019-2027
    TABLE 41Global Modern Trade Segment Market Share, By Region 2013-2018
    TABLE 42Global Modern Trade Segment Market Share, By Region 2019-2027
    TABLE 43Global Modern Trade Segment Y-o-Y, By Region 2018-2027
    TABLE 44Global Online Retailers Segment Value (US$ Mn), By Region 2013-2018
    TABLE 45Global Online Retailers Segment Value (US$ Mn), By Region 2019-2027
    TABLE 46Global Online Retailers Segment Market Share, By Region 2013-2018
    TABLE 47Global Online Retailers Segment Market Share, By Region 2019-2027
    TABLE 48Global Online Retailers Segment Y-o-Y, By Region 2018-2027
    TABLE 49Global Other Sales Channels Segment Value (US$ Mn), By Region 2013-2018
    TABLE 50Global Other Sales Channels Segment Value (US$ Mn), By Region 2019-2027
    TABLE 51Global Other Sales Channels Segment Market Share, By Region 2013-2018
    TABLE 52Global Other Sales Channels Segment Market Share, By Region 2019-2027
    TABLE 53Global Other Sales Channels Segment Y-o-Y, By Region 2018-2027
    TABLE 54North America Mezcal Market Value (US$ Mn), By Country 2013-2018
    TABLE 55North America Mezcal Market Value (US$ Mn), By Country 2019-2027
    TABLE 56North America Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    TABLE 57North America Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    TABLE 58North America Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    TABLE 59North America Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    TABLE 60North America Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    TABLE 61North America Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    TABLE 62Latin America Mezcal Market Value (US$ Mn), By Country 2013-2018
    TABLE 63Latin America Mezcal Market Value (US$ Mn), By Country 2019-2027
    TABLE 64Latin America Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    TABLE 65Latin America Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    TABLE 66Latin America Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    TABLE 67Latin America Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    TABLE 68Latin America Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    TABLE 69Latin America Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    TABLE 70Europe Mezcal Market Value (US$ Mn), By Country 2013-2018
    TABLE 71Europe Mezcal Market Value (US$ Mn), By Country 2019-2027
    TABLE 72Europe Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    TABLE 73Europe Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    TABLE 74Europe Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    TABLE 75Europe Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    TABLE 76Europe Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    TABLE 77Europe Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    TABLE 78Japan Mezcal Market Value (US$ Mn), 2013-2018
    TABLE 79Japan Mezcal Market Value (US$ Mn), 2019-2027
    TABLE 80Japan Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    TABLE 81Japan Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    TABLE 82Japan Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    TABLE 83Japan Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    TABLE 84Japan Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    TABLE 85Japan Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    TABLE 86APEJ Mezcal Market Value (US$ Mn), By Country 2013-2018
    TABLE 87APEJ Mezcal Market Value (US$ Mn), By Country 2019-2027
    TABLE 88APEJ Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    TABLE 89APEJ Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    TABLE 90APEJ Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    TABLE 91APEJ Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    TABLE 92APEJ Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    TABLE 93APEJ Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    TABLE 94MEA Mezcal Market Value (US$ Mn), By Country 2013-2018
    TABLE 95MEA Mezcal Market Value (US$ Mn), By Country 2019-2027
    TABLE 96MEA Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    TABLE 97MEA Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    TABLE 98MEA Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    TABLE 99MEA Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    TABLE 100MEA Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    TABLE 101MEA Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027

    List of Figure

    FIG. 1Global Mezcal Market Value (US$ Mn), 2013-2018
    FIG. 2Global Mezcal Market Value (US$ Mn) Forecast, 2019-2027
    FIG. 3Global Mezcal Market Value (US$ Mn) and Y-o-Y, 2018-2027
    FIG. 4Global Mezcal Joven Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 5Global Mezcal Joven Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 6Global Mezcal Joven Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 7Global Mezcal Reposado Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 8Global Mezcal Reposado Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 9Global Mezcal Reposado Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 10Global Mezcal Anejo Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 11Global Mezcal Anejo Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 12Global Mezcal Anejo Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 13Global 100% Tequila Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 14Global 100% Tequila Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 15Global 100% Tequila Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 16Global Mix Tequila Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 17Global Mix Tequila Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 18Global Mix Tequila Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 19Global HORECA Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 20Global HORECA Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 21Global HORECA Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 22Global Specialty Stores Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 23Global Specialty Stores Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 24Global Specialty Stores Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 25Global Modern Trade Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 26Global Modern Trade Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 27Global Modern Trade Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 28Global Online Retailers Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 29Global Online Retailers Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 30Global Online Retailers Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 31Global Other Sales Channels Segment Market Value (US$ Mn) By Region, 2013-2018
    FIG. 32Global Other Sales Channels Segment Market Value (US$ Mn) By Region, 2019-2027
    FIG. 33Global Other Sales Channels Segment Y-o-Y Growth Rate, By Region, 2018-2027
    FIG. 34North America Mezcal Market Value (US$ Mn), By Country 2013-2018
    FIG. 35North America Mezcal Market Value (US$ Mn), By Country 2019-2027
    FIG. 36North America Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    FIG. 37North America Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    FIG. 38North America Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    FIG. 39North America Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    FIG. 40North America Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    FIG. 41North America Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    FIG. 42Latin America Mezcal Market Value (US$ Mn), By Country 2013-2018
    FIG. 43Latin America Mezcal Market Value (US$ Mn), By Country 2019-2027
    FIG. 44Latin America Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    FIG. 45Latin America Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    FIG. 46Latin America Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    FIG. 47Latin America Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    FIG. 48Latin America Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    FIG. 49Latin America Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    FIG. 50Europe Mezcal Market Value (US$ Mn), By Country 2013-2018
    FIG. 51Europe Mezcal Market Value (US$ Mn), By Country 2019-2027
    FIG. 52Europe Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    FIG. 53Europe Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    FIG. 54Europe Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    FIG. 55Europe Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    FIG. 56Europe Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    FIG. 57Europe Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    FIG. 58Japan Mezcal Market Value (US$ Mn), 2013-2018
    FIG. 59Japan Mezcal Market Value (US$ Mn), 2019-2027
    FIG. 60Japan Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    FIG. 61Japan Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    FIG. 62Japan Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    FIG. 63Japan Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    FIG. 64Japan Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    FIG. 65Japan Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    FIG. 66APEJ Mezcal Market Value (US$ Mn), By Country 2013-2018
    FIG. 67APEJ Mezcal Market Value (US$ Mn), By Country 2019-2027
    FIG. 68APEJ Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    FIG. 69APEJ Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    FIG. 70APEJ Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    FIG. 71APEJ Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    FIG. 72APEJ Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    FIG. 73APEJ Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027
    FIG. 74MEA Mezcal Market Value (US$ Mn), By Country 2013-2018
    FIG. 75MEA Mezcal Market Value (US$ Mn), By Country 2019-2027
    FIG. 76MEA Mezcal Market Value (US$ Mn), By Product Type 2013-2018
    FIG. 77MEA Mezcal Market Value (US$ Mn), By Product Type 2019-2027
    FIG. 78MEA Mezcal Market Value (US$ Mn), By Concentrate 2013-2018
    FIG. 79MEA Mezcal Market Value (US$ Mn), By Concentrate 2019-2027
    FIG. 80MEA Mezcal Market Value (US$ Mn), By Sales Channel 2013-2018
    FIG. 81MEA Mezcal Market Value (US$ Mn), By Sales Channel 2019-2027

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Mezcal Market Outlook, 2027

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