Analysts’ Viewpoint
Rise in demand for better teaching methods in educational institutions, such as schools and colleges, fuels the market size of marker pens. Increase in adoption of non-permanent markers in commercial offices in meetings for better explanation further leads to market progress. Consumer preferences in the marker pen industry are for multi-color markers in different shapes and tip sizes.
Key players in the marker pen market are introducing new series of marker pens with better quality and color variants in order to fulfill the requirements of end-users. Key companies are also offering deals and discounts on their channels and providing free accessories to attract more users to their websites. These factors are expected to result in significant market expansion.
A marker pen consists of a container (aluminum, glass, or plastic) and a core of an absorbent material that holds the ink. The upper part of the marker contains the nib, which was made of a hard felt material in earlier times, and a cap to prevent the marker from drying out. Permanent and non-permanent are the two main types of markers.
Permanent markers contain ink that cannot be washed away. They are useful for labeling and marking cardboard boxes and file folders. Another type of marker is a highlighter, which can be used to make important words or phrases in a book stand out with a line of translucent neon ink.
There are a growing number of students with special needs in general education classrooms. These students often require additional resources to help them achieve academic goals. Technology and different tools of teaching help general education teachers to better teach.
Non-permanent markers, which require smooth surfaces, are mainly used in schools, colleges, and other educational institutes. These markers use water-soluble ink. They are particularly ideal for all uses where the ink on a surface needs to be smudge-proof but should not be permanent.
Content written using these correctable pens can be removed from smooth surfaces at any time without leaving any residue. Schools, colleges, and other educational institutions account for a significant share of the total demand for marker pens across the globe.
Blackboards in educational institutes are getting replaced with whiteboards that use marker pens. The rise in usage of marker pens in corporate offices during and meetings and conferences also drives the global marker pen market. Furthermore, the growth of the service sector and surge in number of academic institutions in developing countries are creating steady marker pen market opportunities.
The popularity of the e-commerce sector has rapidly grown due to the rise in usage of smartphones around the world in recent years. Unlike traditional stores, where customers have fewer alternatives, e-commerce stores, such as Home Depot, Amazon, and Lowe's, offer users access to different types of marker pens. The expansion of the e-commerce industry is anticipated to boost the marker pen market value during the forecast period.
According to The Queen's Conference on International Business (QCIB) organization, the worldwide e-commerce market is estimated to be valued at US$ 3.3 Trn by 2026. It is anticipated to reach US$ 5.4 Trn in the near future. This growth is estimated to significantly influence the marker pen market statistics.
With the increasing spending capacity, the standard of living of consumers has been rising. Consumers are looking for better educational tools for their kids. E-commerce portals help consumers in better selection of marker pens.
Several key manufacturers also offer deals, discounts, and free samples, such as T-shirts, calendars, and diaries, along with their products, in order to attract more customers and expand their market reach. This is also expected to drive the marker pen market size.
North America accounts for the major marker pen market share, in terms of both volume and value. The market in this region is expected to continue to grow at a steady pace during the forecast period. Increase in number of foreign students in countries such as the U.S. and Canada boosts the sale of marker pens.
The expanding education sector in Asia Pacific is expected to lead to extensive marker pen market growth in the region in terms of revenue and growth rate during the forecast period
Detailed profiles of companies are provided in the marker pen market report to evaluate their key product offerings, recent developments, financials, and strategies. The majority of firms are spending significantly on comprehensive R&D activities, primarily to develop innovative products.
Expansion of product portfolios and mergers & acquisitions are the key strategies adopted by marker pen manufacturers. Key manufacturers are collaborating with other companies to expand their global reach, which leads to growth of the marker pen industry.
The key companies operating in the marker pen market are Faber Castell, KOTOBUKI & CO., LTD., Leaderart Industries (M) SDN Bhd., Linc Pen & Plastic Ltd, Mitsubishi Pencil Vietnam Co., Ltd., Newell Brands, PHUC MA TRADING CO., LTD, Schneider Schreibgeräte GmbH, THIEN LONG GROUP CORPORATION, and TOMBOW PENCIL CO., LTD.
Key players have been profiled in the global marker pen market research report based on parameters such as company overview, business strategies, financial overview, product portfolio, market developments, and business segments
| Attribute | Detail |
|---|---|
|
Market Value in 2022 (Base Year) |
US$ 2.2 Bn |
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Market Forecast Value in 2031 |
US$ 3.0 Bn |
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Growth Rate (CAGR) |
3.7% |
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Forecast Period |
2023-2031 |
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Quantitative Units |
US$ Bn for Value and Thousand Units for Volume |
|
Market Analysis |
Qualitative analysis includes drivers, restraints, opportunities, key trends, key market indicators, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, the qualitative analysis includes key trends, price trends, and key supplier analysis. |
|
Competition Landscape |
Prominent Players - Competition Dashboard and Revenue Share Analysis 2023 Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, and Strategy & Business Overview) |
|
Regions Covered |
|
|
Market Segmentation |
|
|
Companies Profiled |
|
|
Customization Scope |
Available upon Request |
|
Pricing |
Available upon Request |
It was valued at US$ 2.2 Bn in 2022
It is expected to reach US$ 3.0 Bn by 2031
Increase in demand from educational institutions and corporate offices, and rise in adoption of marker pens in the art industry
Non-permanent marker is the major type
North America accounted for about 34% share in 2022
Faber Castell, KOTOBUKI & CO., LTD., Leaderart Industries (M) SDN Bhd., Linc Pen & Plastic Ltd, Mitsubishi Pencil Vietnam Co., Ltd., Newell Brands, PHUC MA TRADING CO., LTD, Schneider Schreibgeräte GmbH, THIEN LONG GROUP CORPORATION, and TOMBOW PENCIL CO., LTD.
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. ¬¬Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. Price Trend Analysis
5.7.1. Weighted Average Selling Price (US$)
5.8. Global Marker Pen Market Analysis and Forecast, 2017 - 2031
5.8.1. Market Value Projections (US$ Mn)
5.8.2. Market Volume Projections (Thousand Units)
6. Global Marker Pen Market Analysis and Forecast, By Type
6.1. Global Marker Pen Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
6.1.1. Permanent Marker
6.1.2. Non-permanent Marker
6.2. Incremental Opportunity, By Type
7. Global Marker Pen Market Analysis and Forecast, By Category
7.1. Global Marker Pen Market Size (US$ Mn and Thousand Units), By Category, 2017 - 2031
7.1.1. Refillable
7.1.2. Disposable
7.2. Incremental Opportunity, By Category
8. Global Marker Pen Market Analysis and Forecast, By Tip Shape
8.1. Global Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Shape, 2017 - 2031
8.1.1. Bold Tip
8.1.2. Brush Tip
8.1.3. Chisel Tip
8.1.4. Fine Tip
8.1.5. Bullet Tip
8.1.6. Double-ended Tip
8.2. Incremental Opportunity, By Tip Shape
9. Global Marker Pen Market Analysis and Forecast, By Tip Thickness
9.1. Global Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Thickness, 2017 - 2031
9.1.1. Below 1 mm
9.1.2. 1 mm to 5 mm
9.1.3. 5 mm to 10 mm
9.1.4. Above 10 mm
9.2. Incremental Opportunity, By Tip Thickness
10. Global Marker Pen Market Analysis and Forecast, By Price
10.1. Global Marker Pen Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031
10.1.1. Low
10.1.2. Medium
10.1.3. High
10.2. Incremental Opportunity, By Price
11. Global Marker Pen Market Analysis and Forecast, By End-use
11.1. Global Marker Pen Market Size (US$ Mn and Thousand Units), By End-use, 2017 - 2031
11.1.1. Residential
11.1.2. Commercial
11.1.2.1. Corporate Offices
11.1.2.2. Educational Institutes
11.1.2.3. Others
11.2. Incremental Opportunity, By End-use
12. Global Marker Pen Market Analysis and Forecast, By Distribution Channel
12.1. Global Marker Pen Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031
12.1.1. Online
12.1.1.1. E-commerce Websites
12.1.1.2. Company-owned Websites
12.1.2. Offline
12.1.2.1. Hypermarkets/Supermarkets
12.1.2.2. Stationery Stores
12.1.2.3. Other Retail Stores
12.1.3. Direct Sales
12.2. Incremental Opportunity, By Distribution Channel
13. Global Marker Pen Market Analysis and Forecast, Region
13.1. Global Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Region, 2017 - 2031
13.1.1. North America
13.1.2. Europe
13.1.3. Asia Pacific
13.1.4. Middle East & Africa
13.1.5. South America
13.2. Incremental Opportunity, By Region
14. North America Marker Pen Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Demographic Overview
14.3. Key Trends Analysis
14.4. Brand Analysis
14.5. Consumer Buying Behavior Analysis
14.6. Price Trend Analysis
14.6.1. Weighted Average Selling Price (US$)
14.7. Marker Pen Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
14.7.1. Permanent Marker
14.7.2. Non-permanent Marker
14.8. Marker Pen Market Size (US$ Mn and Thousand Units), By Category, 2017 - 2031
14.8.1. Refillable
14.8.2. Disposable
14.9. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Shape, 2017 - 2031
14.9.1. Bold Tip
14.9.2. Brush Tip
14.9.3. Chisel Tip
14.9.4. Fine Tip
14.9.5. Bullet Tip
14.9.6. Double-ended Tip
14.10. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Thickness, 2017 - 2031
14.10.1. Below 1 mm
14.10.2. 1 mm to 5 mm
14.10.3. 5 mm to 10 mm
14.10.4. Above 10 mm
14.11. Marker Pen Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031
14.11.1. Low
14.11.2. Medium
14.11.3. High
14.12. Marker Pen Market Size (US$ Mn and Thousand Units), By End-use, 2017 - 2031
14.12.1. Residential
14.12.2. Commercial
14.12.2.1. Corporate Offices
14.12.2.2. Educational Institutes
14.12.2.3. Others
14.13. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031
14.13.1. Online
14.13.1.1. E-commerce Websites
14.13.1.2. Company-owned Websites
14.13.2. Offline
14.13.2.1. Hypermarkets/Supermarkets
14.13.2.2. Stationery Stores
14.13.2.3. Other Retail Stores
14.13.2.3.1. Direct Sales
14.14. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 - 2031
14.14.1. U.S.
14.14.2. Canada
14.14.3. Rest of North America
14.15. Incremental Opportunity Analysis
15. Europe Marker Pen Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Demographic Overview
15.3. Key Trends Analysis
15.4. Brand Analysis
15.5. Consumer Buying Behavior Analysis
15.6. Price Trend Analysis
15.6.1. Weighted Average Selling Price (US$)
15.7. Marker Pen Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
15.7.1. Permanent Marker
15.7.2. Non-permanent Marker
15.8. Marker Pen Market Size (US$ Mn and Thousand Units), By Category, 2017 - 2031
15.8.1. Refillable
15.8.2. Disposable
15.9. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Shape, 2017 - 2031
15.9.1. Bold Tip
15.9.2. Brush Tip
15.9.3. Chisel Tip
15.9.4. Fine Tip
15.9.5. Bullet Tip
15.9.6. Double-ended Tip
15.10. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Thickness, 2017 - 2031
15.10.1. Below 1 mm
15.10.2. 1 mm to 5 mm
15.10.3. 5 mm to 10 mm
15.10.4. Above 10 mm
15.11. Marker Pen Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031
15.11.1. Low
15.11.2. Medium
15.11.3. High
15.12. Marker Pen Market Size (US$ Mn and Thousand Units), By End-use, 2017 - 2031
15.12.1. Residential
15.12.2. Commercial
15.12.2.1. Corporate Offices
15.12.2.2. Educational Institutes
15.12.2.3. Others
15.13. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031
15.13.1. Online
15.13.1.1. E-commerce Websites
15.13.1.2. Company-owned Websites
15.13.2. Offline
15.13.2.1. Hypermarkets/Supermarkets
15.13.2.2. Stationery Stores
15.13.2.3. Other Retail Stores
15.13.2.3.1. Direct Sales
15.14. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 - 2031
15.14.1. U.K.
15.14.2. Germany
15.14.3. France
15.14.4. Rest of Europe
15.15. Incremental Opportunity Analysis
16. Asia Pacific Marker Pen Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Demographic Overview
16.3. Key Trends Analysis
16.4. Brand Analysis
16.5. Consumer Buying Behavior Analysis
16.6. Price Trend Analysis
16.6.1. Weighted Average Selling Price (US$)
16.7. Marker Pen Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
16.7.1. Permanent Marker
16.7.2. Non-permanent Marker
16.8. Marker Pen Market Size (US$ Mn and Thousand Units), By Category, 2017 - 2031
16.8.1. Refillable
16.8.2. Disposable
16.9. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Shape, 2017 - 2031
16.9.1. Bold Tip
16.9.2. Brush Tip
16.9.3. Chisel Tip
16.9.4. Fine Tip
16.9.5. Bullet Tip
16.9.6. Double-ended Tip
16.10. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Thickness, 2017 - 2031
16.10.1. Below 1 mm
16.10.2. 1 mm to 5 mm
16.10.3. 5 mm to 10 mm
16.10.4. Above 10 mm
16.11. Marker Pen Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031
16.11.1. Low
16.11.2. Medium
16.11.3. High
16.12. Marker Pen Market Size (US$ Mn and Thousand Units), By End-use, 2017 - 2031
16.12.1. Residential
16.12.2. Commercial
16.12.2.1. Corporate Offices
16.12.2.2. Educational Institutes
16.12.2.3. Others
16.13. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031
16.13.1. Online
16.13.1.1. E-commerce Websites
16.13.1.2. Company-owned Websites
16.13.2. Offline
16.13.2.1. Hypermarkets/Supermarkets
16.13.2.2. Stationery Stores
16.13.2.3. Other Retail Stores
16.13.2.3.1. Direct Sales
16.14. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 - 2031
16.14.1. China
16.14.2. India
16.14.3. Japan
16.14.4. Rest of Asia Pacific
16.15. Incremental Opportunity Analysis
17. Middle East & Africa Marker Pen Market Analysis and Forecast
17.1. Regional Snapshot
17.2. Demographic Overview
17.3. Key Trends Analysis
17.4. Brand Analysis
17.5. Consumer Buying Behavior Analysis
17.6. Price Trend Analysis
17.6.1. Weighted Average Selling Price (US$)
17.7. Marker Pen Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
17.7.1. Permanent Marker
17.7.2. Non-permanent Marker
17.8. Marker Pen Market Size (US$ Mn and Thousand Units), By Category, 2017 - 2031
17.8.1. Refillable
17.8.2. Disposable
17.9. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Shape, 2017 - 2031
17.9.1. Bold Tip
17.9.2. Brush Tip
17.9.3. Chisel Tip
17.9.4. Fine Tip
17.9.5. Bullet Tip
17.9.6. Double-ended Tip
17.10. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Thickness, 2017 - 2031
17.10.1. Below 1 mm
17.10.2. 1 mm to 5 mm
17.10.3. 5 mm to 10 mm
17.10.4. Above 10 mm
17.11. Marker Pen Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031
17.11.1. Low
17.11.2. Medium
17.11.3. High
17.12. Marker Pen Market Size (US$ Mn and Thousand Units), By End-use, 2017 - 2031
17.12.1. Residential
17.12.2. Commercial
17.12.2.1. Corporate Offices
17.12.2.2. Educational Institutes
17.12.2.3. Others
17.13. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031
17.13.1. Online
17.13.1.1. E-commerce Websites
17.13.1.2. Company-owned Websites
17.13.2. Offline
17.13.2.1. Hypermarkets/Supermarkets
17.13.2.2. Stationery Stores
17.13.2.3. Other Retail Stores
17.13.3. Direct Sales
17.14. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 - 2031
17.14.1. GCC
17.14.2. South Africa
17.14.3. Rest of Middle East & Africa
17.15. Incremental Opportunity Analysis
18. South America Marker Pen Market Analysis and Forecast
18.1. Regional Snapshot
18.2. Demographic Overview
18.3. Key Trends Analysis
18.4. Brand Analysis
18.5. Consumer Buying Behavior Analysis
18.6. Price Trend Analysis
18.6.1. Weighted Average Selling Price (US$)
18.7. Marker Pen Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
18.7.1. Permanent Marker
18.7.2. Non-permanent Marker
18.8. Marker Pen Market Size (US$ Mn and Thousand Units), By Category, 2017 - 2031
18.8.1. Refillable
18.8.2. Disposable
18.9. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Shape, 2017 - 2031
18.9.1. Bold Tip
18.9.2. Brush Tip
18.9.3. Chisel Tip
18.9.4. Fine Tip
18.9.5. Bullet Tip
18.9.6. Double-ended Tip
18.10. Marker Pen Market Size (US$ Mn and Thousand Units), By Tip Thickness, 2017 - 2031
18.10.1. Below 1 mm
18.10.2. 1 mm to 5 mm
18.10.3. 5 mm to 10 mm
18.10.4. Above 10 mm
18.11. Marker Pen Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031
18.11.1. Low
18.11.2. Medium
18.11.3. High
18.12. Marker Pen Market Size (US$ Mn and Thousand Units), By End-use, 2017 - 2031
18.12.1. Residential
18.12.2. Commercial
18.12.2.1. Corporate Offices
18.12.2.2. Educational Institutes
18.12.2.3. Others
18.13. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 - 2031
18.13.1. Online
18.13.1.1. E-commerce Websites
18.13.1.2. Company-owned Websites
18.13.2. Offline
18.13.2.1. Hypermarkets/Supermarkets
18.13.2.2. Stationery Stores
18.13.2.3. Other Retail Stores
18.13.3. Direct Sales
18.14. Marker Pen Market Size (US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 - 2031
18.14.1. Brazil
18.14.2. Rest of South America
18.15. Incremental Opportunity Analysis
19. Competition Landscape
19.1. Market Player - Competition Dashboard
19.2. Market Share Analysis (%), 2022
19.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
19.3.1. Faber Castell
19.3.1.1. Company Overview
19.3.1.2. Sales Area/Geographical Presence
19.3.1.3. Financial/Revenue
19.3.1.4. Strategy & Business Overview
19.3.1.5. Sales Channel Analysis
19.3.1.6. Size Portfolio
19.3.2. KOTOBUKI & CO., LTD.
19.3.2.1. Company Overview
19.3.2.2. Sales Area/Geographical Presence
19.3.2.3. Financial/Revenue
19.3.2.4. Strategy & Business Overview
19.3.2.5. Sales Channel Analysis
19.3.2.6. Size Portfolio
19.3.3. Leaderart Industries (M) SDN Bhd.
19.3.3.1. Company Overview
19.3.3.2. Sales Area/Geographical Presence
19.3.3.3. Financial/Revenue
19.3.3.4. Strategy & Business Overview
19.3.3.5. Sales Channel Analysis
19.3.3.6. Size Portfolio
19.3.4. Linc Pen & Plastic Ltd
19.3.4.1. Company Overview
19.3.4.2. Sales Area/Geographical Presence
19.3.4.3. Financial/Revenue
19.3.4.4. Strategy & Business Overview
19.3.4.5. Sales Channel Analysis
19.3.4.6. Size Portfolio
19.3.5. Mitsubishi Pencil Global Co., Ltd.
19.3.5.1. Company Overview
19.3.5.2. Sales Area/Geographical Presence
19.3.5.3. Financial/Revenue
19.3.5.4. Strategy & Business Overview
19.3.5.5. Sales Channel Analysis
19.3.5.6. Size Portfolio
19.3.6. Newell Brands
19.3.6.1. Company Overview
19.3.6.2. Sales Area/Geographical Presence
19.3.6.3. Financial/Revenue
19.3.6.4. Strategy & Business Overview
19.3.6.5. Sales Channel Analysis
19.3.6.6. Size Portfolio
19.3.7. PHUC MA TRADING CO.,LTD
19.3.7.1. Company Overview
19.3.7.2. Sales Area/Geographical Presence
19.3.7.3. Financial/Revenue
19.3.7.4. Strategy & Business Overview
19.3.7.5. Sales Channel Analysis
19.3.7.6. Size Portfolio
19.3.8. Schneider Schreibgeräte GmbH
19.3.8.1. Company Overview
19.3.8.2. Sales Area/Geographical Presence
19.3.8.3. Financial/Revenue
19.3.8.4. Strategy & Business Overview
19.3.8.5. Sales Channel Analysis
19.3.8.6. Size Portfolio
19.3.9. THIEN LONG GROUP CORPORATION
19.3.9.1. Company Overview
19.3.9.2. Sales Area/Geographical Presence
19.3.9.3. Financial/Revenue
19.3.9.4. Strategy & Business Overview
19.3.9.5. Sales Channel Analysis
19.3.9.6. Size Portfolio
19.3.10. TOMBOW PENCIL CO., LTD.
19.3.10.1. Company Overview
19.3.10.2. Sales Area/Geographical Presence
19.3.10.3. Financial/Revenue
19.3.10.4. Strategy & Business Overview
19.3.10.5. Sales Channel Analysis
19.3.10.6. Size Portfolio
19.3.11. Other Key Players
19.3.11.1. Company Overview
19.3.11.2. Sales Area/Geographical Presence
19.3.11.3. Financial/Revenue
19.3.11.4. Strategy & Business Overview
19.3.11.5. Sales Channel Analysis
19.3.11.6. Size Portfolio
20. Go to Market Strategy
20.1. Identification of Potential Market Spaces
20.2. Understanding the Buying Process of Customers
20.3. Preferred Sales & Marketing Strategy
List of Tables
Table 1: Global Marker Pen Market, by Type, US$ Mn, 2017-2031
Table 2: Global Marker Pen Market, by Type, Thousand Units, 2017-2031
Table 3: Global Marker Pen Market, by Category, US$ Mn, 2017-2031
Table 4: Global Marker Pen Market, by Category, Thousand Units, 2017-2031
Table 5: Global Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Table 6: Global Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Table 7: Global Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Table 8: Global Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Table 9: Global Marker Pen Market, by Price, US$ Mn, 2017-2031
Table 10: Global Marker Pen Market, by Price, Thousand Units, 2017-2031
Table 11: Global Marker Pen Market, by End-use, US$ Mn, 2017-2031
Table 12: Global Marker Pen Market, by End-use, Thousand Units, 2017-2031
Table 13: Global Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Table 14: Global Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Table 15: Global Marker Pen Market, by Region, US$ Mn, 2017-2031
Table 16: Global Marker Pen Market, by Region, Thousand Units, 2017-2031
Table 17: North America Marker Pen Market, by Type, US$ Mn, 2017-2031
Table 18: North America Marker Pen Market, by Type, Thousand Units, 2017-2031
Table 19: North America Marker Pen Market, by Category, US$ Mn, 2017-2031
Table 20: North America Marker Pen Market, by Category, Thousand Units, 2017-2031
Table 21: North America Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Table 22: North America Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Table 23: North America Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Table 24: North America Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Table 25: North America Marker Pen Market, by Price, US$ Mn, 2017-2031
Table 26: North America Marker Pen Market, by Price, Thousand Units, 2017-2031
Table 27: North America Marker Pen Market, by End-use, US$ Mn, 2017-2031
Table 28: North America Marker Pen Market, by End-use, Thousand Units, 2017-2031
Table 29: North America Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Table 30: North America Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Table 31: North America Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Table 32: North America Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Table 33: Europe Marker Pen Market, by Type, US$ Mn, 2017-2031
Table 34: Europe Marker Pen Market, by Type, Thousand Units, 2017-2031
Table 35: Europe Marker Pen Market, by Category, US$ Mn, 2017-2031
Table 36: Europe Marker Pen Market, by Category, Thousand Units, 2017-2031
Table 37: Europe Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Table 38: Europe Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Table 39: Europe Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Table 40: Europe Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Table 41: Europe Marker Pen Market, by Price, US$ Mn, 2017-2031
Table 42: Europe Marker Pen Market, by Price, Thousand Units, 2017-2031
Table 43: Europe Marker Pen Market, by End-use, US$ Mn, 2017-2031
Table 44: Europe Marker Pen Market, by End-use, Thousand Units, 2017-2031
Table 45: Europe Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Table 46: Europe Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Table 47: Europe Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Table 48: Europe Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Table 49: Asia Pacific Marker Pen Market, by Type, US$ Mn, 2017-2031
Table 50: Asia Pacific Marker Pen Market, by Type, Thousand Units, 2017-2031
Table 51: Asia Pacific Marker Pen Market, by Category, US$ Mn, 2017-2031
Table 52: Asia Pacific Marker Pen Market, by Category, Thousand Units, 2017-2031
Table 53: Asia Pacific Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Table 54: Asia Pacific Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Table 55: Asia Pacific Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Table 56: Asia Pacific Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Table 57: Asia Pacific Marker Pen Market, by Price, US$ Mn, 2017-2031
Table 58: Asia Pacific Marker Pen Market, by Price, Thousand Units, 2017-2031
Table 59: Asia Pacific Marker Pen Market, by End-use, US$ Mn, 2017-2031
Table 60: Asia Pacific Marker Pen Market, by End-use, Thousand Units, 2017-2031
Table 61: Asia Pacific Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Table 62: Asia Pacific Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Table 63: Asia Pacific Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Table 64: Asia Pacific Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Table 65: Middle East & Africa Marker Pen Market, by Type, US$ Mn, 2017-2031
Table 66: Middle East & Africa Marker Pen Market, by Type, Thousand Units, 2017-2031
Table 67: Middle East & Africa Marker Pen Market, by Category, US$ Mn, 2017-2031
Table 68: Middle East & Africa Marker Pen Market, by Category, Thousand Units, 2017-2031
Table 69: Middle East & Africa Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Table 70: Middle East & Africa Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Table 71: Middle East & Africa Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Table 72: Middle East & Africa Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Table 73: Middle East & Africa Marker Pen Market, by Price, US$ Mn, 2017-2031
Table 74: Middle East & Africa Marker Pen Market, by Price, Thousand Units, 2017-2031
Table 75: Middle East & Africa Marker Pen Market, by End-use, US$ Mn, 2017-2031
Table 76: Middle East & Africa Marker Pen Market, by End-use, Thousand Units, 2017-2031
Table 77: Middle East & Africa Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Table 78: Middle East & Africa Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Table 79: Middle East & Africa Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Table 80: Middle East & Africa Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Table 81: South America Marker Pen Market, by Type, US$ Mn, 2017-2031
Table 82: South America Marker Pen Market, by Type, Thousand Units, 2017-2031
Table 83: South America Marker Pen Market, by Category, US$ Mn, 2017-2031
Table 84: South America Marker Pen Market, by Category, Thousand Units, 2017-2031
Table 85: South America Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Table 86: South America Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Table 87: South America Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Table 88: South America Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Table 89: South America Marker Pen Market, by Price, US$ Mn, 2017-2031
Table 90: South America Marker Pen Market, by Price, Thousand Units, 2017-2031
Table 91: South America Marker Pen Market, by End-use, US$ Mn, 2017-2031
Table 92: South America Marker Pen Market, by End-use, Thousand Units, 2017-2031
Table 93: South America Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Table 94: South America Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Table 95: South America Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Table 96: South America Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
List of Figures
Figure 1: Global Marker Pen Market, by Type, US$ Mn, 2017-2031
Figure 2: Global Marker Pen Market, by Type, Thousand Units, 2017-2031
Figure 3: Global Marker Pen Market Incremental Opportunity, by Type, 2021-2031
Figure 4: Global Marker Pen Market, by Category, US$ Mn, 2017-2031
Figure 5: Global Marker Pen Market, by Category, Thousand Units, 2017-2031
Figure 6: Global Marker Pen Market Incremental Opportunity, by Category, 2021-2031
Figure 7: Global Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Figure 8: Global Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Figure 9: Global Marker Pen Market Incremental Opportunity, by Tip Shape, 2021-2031
Figure 10: Global Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Figure 11: Global Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Figure 12: Global Marker Pen Market Incremental Opportunity, by Tip Thickness, 2021-2031
Figure 13: Global Marker Pen Market, by Price, US$ Mn, 2017-2031
Figure 14: Global Marker Pen Market, by Price, Thousand Units, 2017-2031
Figure 15: Global Marker Pen Market Incremental Opportunity, by Price, 2021-2031
Figure 16: Global Marker Pen Market, by End-use, US$ Mn, 2017-2031
Figure 17: Global Marker Pen Market, by End-use, Thousand Units, 2017-2031
Figure 18: Global Marker Pen Market Incremental Opportunity, by End-use, 2021-2031
Figure 19: Global Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Figure 20: Global Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Figure 21: Global Marker Pen Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 22: Global Marker Pen Market, by Region, US$ Mn, 2017-2031
Figure 23: Global Marker Pen Market, by Region, Thousand Units, 2017-2031
Figure 24: Global Marker Pen Market Incremental Opportunity, by Region,2021-2031
Figure 25: North America Marker Pen Market, by Type, US$ Mn, 2017-2031
Figure 26: North America Marker Pen Market, by Type, Thousand Units, 2017-2031
Figure 27: North America Marker Pen Market Incremental Opportunity, by Type, 2021-2031
Figure 28: North America Marker Pen Market, by Category, US$ Mn, 2017-2031
Figure 29: North America Marker Pen Market, by Category, Thousand Units, 2017-2031
Figure 30: North America Marker Pen Market Incremental Opportunity, by Category, 2021-2031
Figure 31: North America Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Figure 32: North America Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Figure 33: North America Marker Pen Market Incremental Opportunity, by Tip Shape, 2021-2031
Figure 34: North America Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Figure 35: North America Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Figure 36: North America Marker Pen Market Incremental Opportunity, by Tip Thickness, 2021-2031
Figure 37: North America Marker Pen Market, by Price, US$ Mn, 2017-2031
Figure 38: North America Marker Pen Market, by Price, Thousand Units, 2017-2031
Figure 39: North America Marker Pen Market Incremental Opportunity, by Price, 2021-2031
Figure 40: North America Marker Pen Market, by End-use, US$ Mn, 2017-2031
Figure 41: North America Marker Pen Market, by End-use, Thousand Units, 2017-2031
Figure 42: North America Marker Pen Market Incremental Opportunity, by End-use, 2021-2031
Figure 43: North America Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Figure 44: North America Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Figure 45: North America Marker Pen Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 46: North America Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Figure 47: North America Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Figure 48: North America Marker Pen Market Incremental Opportunity, by Country/Sub-Region, 2021-2031
Figure 49: Europe Marker Pen Market, by Type, US$ Mn, 2017-2031
Figure 50: Europe Marker Pen Market, by Type, Thousand Units, 2017-2031
Figure 51: Europe Marker Pen Market Incremental Opportunity, by Type, 2021-2031
Figure 52: Europe Marker Pen Market, by Category, US$ Mn, 2017-2031
Figure 53: Europe Marker Pen Market, by Category, Thousand Units, 2017-2031
Figure 54: Europe Marker Pen Market Incremental Opportunity, by Category, 2021-2031
Figure 55: Europe Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Figure 56: Europe Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Figure 57: Europe Marker Pen Market Incremental Opportunity, by Tip Shape, 2021-2031
Figure 58: Europe Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Figure 59: Europe Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Figure 60: Europe Marker Pen Market Incremental Opportunity, by Tip Thickness, 2021-2031
Figure 61: Europe Marker Pen Market, by Price, US$ Mn, 2017-2031
Figure 62: Europe Marker Pen Market, by Price, Thousand Units, 2017-2031
Figure 63: Europe Marker Pen Market Incremental Opportunity, by Price, 2021-2031
Figure 64: Europe Marker Pen Market, by End-use, US$ Mn, 2017-2031
Figure 65: Europe Marker Pen Market, by End-use, Thousand Units, 2017-2031
Figure 66: Europe Marker Pen Market Incremental Opportunity, by End-use, 2021-2031
Figure 67: Europe Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Figure 68: Europe Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Figure 69: Europe Marker Pen Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 70: Europe Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Figure 71: Europe Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Figure 72: Europe Marker Pen Market Incremental Opportunity, by Country/Sub-Region, 2021-2031
Figure 73: Asia Pacific Marker Pen Market, by Type, US$ Mn, 2017-2031
Figure 74: Asia Pacific Marker Pen Market, by Type, Thousand Units, 2017-2031
Figure 75: Asia Pacific Marker Pen Market Incremental Opportunity, by Type, 2021-2031
Figure 76: Asia Pacific Marker Pen Market, by Category, US$ Mn, 2017-2031
Figure 77: Asia Pacific Marker Pen Market, by Category, Thousand Units, 2017-2031
Figure 78: Asia Pacific Marker Pen Market Incremental Opportunity, by Category, 2021-2031
Figure 79: Asia Pacific Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Figure 80: Asia Pacific Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Figure 81: Asia Pacific Marker Pen Market Incremental Opportunity, by Tip Shape, 2021-2031
Figure 82: Asia Pacific Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Figure 83: Asia Pacific Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Figure 84: Asia Pacific Marker Pen Market Incremental Opportunity, by Tip Thickness, 2021-2031
Figure 85: Asia Pacific Marker Pen Market, by Price, US$ Mn, 2017-2031
Figure 86: Asia Pacific Marker Pen Market, by Price, Thousand Units, 2017-2031
Figure 87: Asia Pacific Marker Pen Market Incremental Opportunity, by Price, 2021-2031
Figure 88: Asia Pacific Marker Pen Market, by End-use, US$ Mn, 2017-2031
Figure 89: Asia Pacific Marker Pen Market, by End-use, Thousand Units, 2017-2031
Figure 90: Asia Pacific Marker Pen Market Incremental Opportunity, by End-use, 2021-2031
Figure 91: Asia Pacific Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Figure 92: Asia Pacific Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Figure 93: Asia Pacific Marker Pen Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 94: Asia Pacific Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Figure 95: Asia Pacific Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Figure 96: Asia Pacific Marker Pen Market Incremental Opportunity, by Country/Sub-Region, 2021-2031
Figure 97: Middle East & Africa Marker Pen Market, by Type, US$ Mn, 2017-2031
Figure 98: Middle East & Africa Marker Pen Market, by Type, Thousand Units, 2017-2031
Figure 99: Middle East & Africa Marker Pen Market Incremental Opportunity, by Type, 2021-2031
Figure 100: Middle East & Africa Marker Pen Market, by Category, US$ Mn, 2017-2031
Figure 101: Middle East & Africa Marker Pen Market, by Category, Thousand Units, 2017-2031
Figure 102: Middle East & Africa Marker Pen Market Incremental Opportunity, by Category, 2021-2031
Figure 103: Middle East & Africa Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Figure 104: Middle East & Africa Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Figure 105: Middle East & Africa Marker Pen Market Incremental Opportunity, by Tip Shape, 2021-2031
Figure 106: Middle East & Africa Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Figure 107: Middle East & Africa Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Figure 108: Middle East & Africa Marker Pen Market Incremental Opportunity, by Tip Thickness, 2021-2031
Figure 109: Middle East & Africa Marker Pen Market, by Price, US$ Mn, 2017-2031
Figure 110: Middle East & Africa Marker Pen Market, by Price, Thousand Units, 2017-2031
Figure 111: Middle East & Africa Marker Pen Market Incremental Opportunity, by Price, 2021-2031
Figure 112: Middle East & Africa Marker Pen Market, by End-use, US$ Mn, 2017-2031
Figure 113: Middle East & Africa Marker Pen Market, by End-use, Thousand Units, 2017-2031
Figure 114: Middle East & Africa Marker Pen Market Incremental Opportunity, by End-use, 2021-2031
Figure 115: Middle East & Africa Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Figure 116: Middle East & Africa Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Figure 117: Middle East & Africa Marker Pen Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 118: Middle East & Africa Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Figure 119: Middle East & Africa Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Figure 120: Middle East & Africa Marker Pen Market Incremental Opportunity, by Country/Sub-Region, 2021-2031
Figure 121: South America Marker Pen Market, by Type, US$ Mn, 2017-2031
Figure 122: South America Marker Pen Market, by Type, Thousand Units, 2017-2031
Figure 123: South America Marker Pen Market Incremental Opportunity, by Type, 2021-2031
Figure 124: South America Marker Pen Market, by Category, US$ Mn, 2017-2031
Figure 125: South America Marker Pen Market, by Category, Thousand Units, 2017-2031
Figure 126: South America Marker Pen Market Incremental Opportunity, by Category, 2021-2031
Figure 127: South America Marker Pen Market, by Tip Shape, US$ Mn, 2017-2031
Figure 128: South America Marker Pen Market, by Tip Shape, Thousand Units, 2017-2031
Figure 129: South America Marker Pen Market Incremental Opportunity, by Tip Shape, 2021-2031
Figure 130: South America Marker Pen Market, by Tip Thickness, US$ Mn, 2017-2031
Figure 131: South America Marker Pen Market, by Tip Thickness, Thousand Units, 2017-2031
Figure 132: South America Marker Pen Market Incremental Opportunity, by Tip Thickness, 2021-2031
Figure 133: South America Marker Pen Market, by Price, US$ Mn, 2017-2031
Figure 134: South America Marker Pen Market, by Price, Thousand Units, 2017-2031
Figure 135: South America Marker Pen Market Incremental Opportunity, by Price, 2021-2031
Figure 136: South America Marker Pen Market, by End-use, US$ Mn, 2017-2031
Figure 137: South America Marker Pen Market, by End-use, Thousand Units, 2017-2031
Figure 138: South America Marker Pen Market Incremental Opportunity, by End-use, 2021-2031
Figure 139: South America Marker Pen Market, by Distribution Channel, US$ Mn, 2017-2031
Figure 140: South America Marker Pen Market, by Distribution Channel, Thousand Units, 2017-2031
Figure 141: South America Marker Pen Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 142: South America Marker Pen Market, by Country/Sub-Region, US$ Mn, 2017-2031
Figure 143: South America Marker Pen Market, by Country/Sub-Region, Thousand Units, 2017-2031
Figure 144: South America Marker Pen Market Incremental Opportunity, by Country/Sub-Region, 2021-2031
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