Licensed Sports Merchandise Market

Licensed Sports Merchandise Market (Product Type: Apparel, Bottom Wear, Accessories & Toys, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Licensed Sports Merchandise Market Outlook 2031

  • The global industry was valued at US$ 35.7 Bn in 2022
  • It is estimated to grow at a CAGR of 6.0% from 2023 to 2031 and reach US$ 63.7 Bn by the end of 2031

Analysts’ Viewpoint

Increase in demand for licensed sports merchandise from fans, driven by the surge in popularity of professional and collegiate sports leagues, as well as the growth in number of e-commerce channels offering licensed merchandise is projected to fuel the licensed sports merchandise market size in the next few years. Demand is further bolstered by the introduction of new technologies such as 3D printing for personalized items.

Increase in disposable income, especially in developing countries, also contributes to the growth of this market, resulting in a surge in demand for sports franchise merchandise. Companies are investing considerably in research and development activities to launch innovative and attractive licensed products that appeal to customers. This is likely to offer lucrative opportunities to vendors in the market.

Licensed Sports Merchandise Market

Market Introduction

Licensed sports merchandise refers to products that have been officially licensed by a team, league, or other associated organization. The products typically feature the team's logo or branding and are often sold at stadiums and other official venues. They are also available online and in retail stores.

Licensed products are popular among fans of a team or sport, as they provide a way to show support. It includes hats, jerseys, t-shirts, and apparel, as well as collectibles, toys, and other memorabilia. It is often a lucrative source of income for the teams and organizations that license the products. These products are sold at a premium as fans are willing to pay more for items that bear their favorite team's logo. This, in turn, helps to fund the teams and organizations, allowing them to continue to provide a quality product. It also gives fans the opportunity to connect with their team in a meaningful manner.

Growth in Demand for Sports Apparel and Accessories Driving Licensed Sports Merchandise Market Demand

The market is expected to grow steadily as more people recognize the value of buying licensed products. Companies are utilizing innovative marketing strategies to increase the visibility of their products, which is likely to contribute to market progress.

The global licensed sports merchandise market consists of officially licensed apparel and accessories from professional, collegiate, and Olympic sports teams. It includes a wide range of products, such as clothing, footwear, headwear, and accessories that feature team logos, colors, and mascots. Licensed sports merchandise has become increasingly popular due to the rise of sports fandom and nostalgia for classic teams and players. It is expected to continue to grow in the coming years due to the surge in demand for licensed sports apparel and accessories.

Latest licensed sports merchandise market trends include the availability of licensed merchandise online, further supported by celebrity endorsements and influencers. As a result, the industry continues to grow with new and innovative products being released every year.

Licensed sports merchandise market growth looks highly positive as more athletes and celebrities join the trend and use their influence to promote their favorite products. Fans are increasingly turning to sports apparel and accessories as a way to express their individual styles and show their support for their revered teams and athletes. Furthermore, these products are becoming more affordable and easily accessible to the public.

Surge in Partnerships between Sports Leagues and Merchandise Companies Boosting Market Dynamics

Many sports leagues, such as the NFL and NBA, have partnered with popular merchandise companies to create exclusive lines of merchandise. This has resulted in increased sales and a larger share for the licensed sports merchandise industry. Furthermore, the partnerships allow sports leagues to expand their product lines and increase their visibility in the market, consequently increasing the licensed sports merchandise market value. As a result, the official sports merchandise market has seen significant growth during the past few years.

This growth is likely to continue in the next few years as more sports leagues sign partnerships with merchandise companies. Additionally, the partnerships enable sports leagues to expand their fan base and reach new audiences.

Fans of sports leagues can purchase quality merchandise officially licensed by the team or league. This creates a sense of loyalty and connection to a team, boosting the league's popularity, and boosting the revenue of the sports league. This revenue can be used to improve the quality of the team, attract new players, and invest in new technology to enhance the fan experience. This is a mutually beneficial relationship for both the fan and the sports league. Fans can show their support through merchandise, and the sports league can benefit from increased revenue.

Regional Outlook

According to the latest licensed sports merchandise market forecast, North America is anticipated to hold largest share from 2023 to 2031 and dominate the market. Presence of well-developed retail infrastructure and the rise in number of sports fans is fueling market development in the region. Additionally, North American consumers have high disposable income, which allows them to purchase more licensed sports merchandise. This has enabled the growth of the retail sports merchandise industry in the region.

Asia Pacific is another leading region with substantial licensed sports merchandise market share. Rapid growth of the market is attributed to the presence of major players, rise in disposable income, and increasing popularity of sports in countries such as India, China, and Japan. Furthermore, the increasing number of sports leagues and tournaments in the region is creating high demand for licensed sports merchandise.

Analysis of Key Players

Detailed profiles of companies in the licensed sports merchandise market research report are provided to evaluate their financials, key product offerings, recent developments, and strategies. Expansion of product portfolios, and mergers & acquisitions are the key strategies adopted by manufacturers.

Nike, Inc., Fanatics, Inc., Adidas, PUMA SE, New Era, 47 Brand, Under Armour, Inc., DICK's Sporting Goods, Sports Direct International plc, and VF Corporation are the key players in the licensed sports merchandise market.

Key Developments

  • On March 30, 2023, Under Armour provided Stephen Curry with the latest performance apparel and footwear to help him continue to be one of the best basketball players. This has also been a great success for Under Armour.
  • On February 15, 2023, Nike launched a new product - Vaporfly 3 running shoes. These are designed to make running more comfortable and efficient. They feature a combination of lightweight foam and carbon fiber plate that helps cushion and propel runners forward. The shoes have been proven to improve running performance.

Licensed Sports Merchandise Market Snapshot

Attribute Detail

Market Value in 2022 (Base Year)

US$ 35.7 Bn

Market Forecast Value in 2031

US$ 63.7 Bn

Growth Rate (CAGR)

6.0%

Forecast Period

2023 - 2031

Quantitative Units

US$ Bn for Value & Thousand Units for Volume

Market Analysis

Includes cross segment analysis at regional as well as country level. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.

Competition Landscape

  • Market Player
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Market Segmentation

  • Product Type
    • Apparel
      • Top Wear
        • Jerseys
        • T-Shirt & Tops
        • Sweatshirts & Hoodies
        • Jackets
        • Others (Caps, Hats, etc.)
      • Bottom Wear
        • Track Pants
        • Leggings
        • Shorts
        • Others (Sleepwear, Skirts, etc.)
    • Accessories & Toys
      • Sunglasses
      • Backpacks
      • Fishing Lures
      • Others (Mugs, etc.)
    • Others (Footwear, Video games, etc.)
  • Price
    • Low
    • Medium
    • High
  • Distribution Channel
    • Online
      • Company Owned Website
      • E-commerce Website
    • Offline
      • Hypermarkets / Supermarkets
      • Specialty Stores
      • Other Retail Stores

Companies Profiled

  • Nike, Inc.
  • Fanatics, Inc.
  • Adidas
  • PUMA SE
  • New Era
  • 47 Brand
  • Under Armour, Inc.
  • DICK's Sporting Goods
  • Sports Direct International plc
  • Fanatics, Inc.
  • Other Key Players

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

How big was the global licensed sports merchandise market in 2022?

It was valued at US$ 35.7 Bn in 2022

How much growth is the licensed sports merchandise business expecting in terms of CAGR?

The CAGR is projected to be 6.0% from 2023 to 2031

What are the key factors driving the demand for licensed sports merchandise?

Growth in demand for sports apparel and accessories, and increasing partnerships between sports leagues and merchandise companies

Which product type segment dominates the licensed sports merchandise industry?

Apparel product type dominates the industry

Which region is more attractive for licensed sports merchandise vendors?

North America is a more attractive region for vendors

Who are the key licensed sports merchandise players?

Nike, Inc., Fanatics, Inc., Adidas, PUMA SE, New Era, 47 Brand, Under Armour, Inc., DICK's Sporting Goods, Sports Direct International plc, and VF Corporation

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Market Dynamics

        5.1.1. Drivers

        5.1.2. Restraints

        5.1.3. Opportunities

    5.2. Key Market Indicators

    5.3. Key Trend Analysis

        5.3.1. Supplier Side

        5.3.2. Demand Side

    5.4. Industry SWOT Analysis

    5.5. Porter’s Five Forces Analysis

    5.6. Value Chain Analysis

    5.7. Global Licensed Sports Merchandise Market Analysis and Forecast, 2017- 2031

        5.7.1. Market Value Projections (US$ Mn)

        5.7.2. Market Volume Projections (Thousand Units)

6. Global Licensed Sports Merchandise Market Analysis and Forecast, by Product Type

    6.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

        6.1.1. Apparel

            6.1.1.1. Top Wear

                6.1.1.1.1. Jerseys

                6.1.1.1.2. T-Shirt & Tops

                6.1.1.1.3. Sweatshirts & Hoodies

                6.1.1.1.4. Jackets

                6.1.1.1.5. Others

            6.1.1.2. Bottom Wear

                6.1.1.2.1. Track Pants

                6.1.1.2.2. Leggings

                6.1.1.2.3. Shorts

                6.1.1.2.4. Others

        6.1.2. Accessories & Toys

            6.1.2.1. Sunglasses Sunglasses

            6.1.2.2. Backpack Backpack

            6.1.2.3. Fishing Lure Fishing Lure

            6.1.2.4. Others

        6.1.3. Others

    6.2. Incremental Opportunity, by Product Type

7. Global Licensed Sports Merchandise Market Analysis and Forecast, by Price

    7.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

        7.1.1. Low

        7.1.2. Medium

        7.1.3. High

    7.2. Incremental Opportunity, by Price

8. Global Licensed Sports Merchandise Market Analysis and Forecast, by Distribution Channel

    8.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

        8.1.1. Online

            8.1.1.1. Company-Owned Website

            8.1.1.2. E-Commerce Website

        8.1.2. Offline

            8.1.2.1. Hypermarket/ Supermarket

            8.1.2.2. Specialty Stores

            8.1.2.3. Other Retail Stores

    8.2. Incremental Opportunity, by Distribution Channel

9. Global Licensed Sports Merchandise Market Analysis and Forecast, by Region

    9.1. Global Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Region, 2017- 2031

        9.1.1. North America

        9.1.2. Europe

        9.1.3. Asia Pacific

        9.1.4. Middle East & Africa

        9.1.5. South America

    9.2. Incremental Opportunity, by Region

10. North America Licensed Sports Merchandise Market Analysis and Forecast

    10.1. Demographic overview

    10.2. Key Supplier Analysis

    10.3. Key Trends Analysis

        10.3.1. Supply side

        10.3.2. Demand Side

    10.4. Price Trend Analysis

        10.4.1. Weighted Average Selling Price (US$)

    10.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

        10.5.1. Apparel

            10.5.1.1. Top Wear

                10.5.1.1.1. Jerseys

                10.5.1.1.2. T-Shirt & Tops

                10.5.1.1.3. Sweatshirts & Hoodies

                10.5.1.1.4. Jackets

                10.5.1.1.5. Others

            10.5.1.2. Bottom Wear

                10.5.1.2.1. Track Pants

                10.5.1.2.2. Leggings

                10.5.1.2.3. Shorts

                10.5.1.2.4. Others

        10.5.2. Accessories & Toys

            10.5.2.1. Sunglasses

            10.5.2.2. Backpack

            10.5.2.3. Fishing Lure

            10.5.2.4. Others

        10.5.3. Others

    10.6. Incremental Opportunity, by Product Type

    10.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

        10.7.1. Low

        10.7.2. Medium

        10.7.3. High

    10.8. Incremental Opportunity, by Price

    10.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

        10.9.1. Online

            10.9.1.1. Company-owned Website

            10.9.1.2. E-commerce Website

        10.9.2. Offline

            10.9.2.1. Hypermarket/ Supermarket

            10.9.2.2. Specialty Stores

            10.9.2.3. Other Retail Stores

    10.10. Incremental Opportunity, by Distribution Channel

    10.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

        10.11.1. U.S.

        10.11.2. Canada

        10.11.3. Rest of North America

    10.12. Incremental Opportunity Analysis

11. Europe Licensed Sports Merchandise Market Analysis and Forecast

    11.1. Demographic overview

    11.2. Key Supplier Analysis

    11.3. Key Trends Analysis

        11.3.1. Supply side

        11.3.2. Demand Side

    11.4. Price Trend Analysis

        11.4.1. Weighted Average Selling Price (US$)

    11.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

        11.5.1. Apparel

            11.5.1.1. Top Wear

                11.5.1.1.1. Jerseys

                11.5.1.1.2. T-Shirt & Tops

                11.5.1.1.3. Sweatshirts & Hoodies

                11.5.1.1.4. Jackets

                11.5.1.1.5. Others

            11.5.1.2. Bottom Wear

                11.5.1.2.1. Track Pants

                11.5.1.2.2. Leggings

                11.5.1.2.3. Shorts

                11.5.1.2.4. Others

        11.5.2. Accessories & Toys

            11.5.2.1. Sunglasses

            11.5.2.2. Backpack

            11.5.2.3. Fishing Lure

            11.5.2.4. Others

        11.5.3. Others

    11.6. Incremental Opportunity, by Product Type

    11.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

        11.7.1. Low

        11.7.2. Medium

        11.7.3. High

    11.8. Incremental Opportunity, by Price

    11.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

        11.9.1. Online

            11.9.1.1. Company-owned Website

            11.9.1.2. E-commerce Website

        11.9.2. Offline

            11.9.2.1. Hypermarket/ Supermarket

            11.9.2.2. Specialty Stores

            11.9.2.3. Other Retail Stores

    11.10. Incremental Opportunity, by Distribution Channel

    11.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

        11.11.1. U.K.

        11.11.2. Germany

        11.11.3. France

        11.11.4. Rest of Europe

    11.12. Incremental Opportunity Analysis

12. Asia Pacific Licensed Sports Merchandise Market Analysis and Forecast

    12.1. Demographic overview

    12.2. Key Supplier Analysis

    12.3. Key Trends Analysis

        12.3.1. Supply side

        12.3.2. Demand Side

    12.4. Price Trend Analysis

        12.4.1. Weighted Average Selling Price (US$)

    12.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

        12.5.1. Apparel

            12.5.1.1. Top Wear

                12.5.1.1.1. Jerseys

                12.5.1.1.2. T-Shirt & Tops

                12.5.1.1.3. Sweatshirts & Hoodies

                12.5.1.1.4. Jackets

                12.5.1.1.5. Others

            12.5.1.2. Bottom Wear

                12.5.1.2.1. Track Pants

                12.5.1.2.2. Leggings

                12.5.1.2.3. Shorts

                12.5.1.2.4. Others

        12.5.2. Accessories & Toys

            12.5.2.1. Sunglasses

            12.5.2.2. Backpack

            12.5.2.3. Fishing Lure

            12.5.2.4. Others

        12.5.3. Others

    12.6. Incremental Opportunity, by Product Type

    12.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

        12.7.1. Low

        12.7.2. Medium

        12.7.3. High

    12.8. Incremental Opportunity, by Price

    12.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

        12.9.1. Online

            12.9.1.1. Company-owned Website

            12.9.1.2. E-commerce Website

        12.9.2. Offline

            12.9.2.1. Hypermarket/ Supermarket

            12.9.2.2. Specialty Stores

            12.9.2.3. Other Retail Stores

    12.10. Incremental Opportunity, by Distribution Channel

    12.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

        12.11.1. China

        12.11.2. India

        12.11.3. Japan

        12.11.4. Rest of Asia Pacific

    12.12. Incremental Opportunity Analysis

13. Middle East & Africa Licensed Sports Merchandise Market Analysis and Forecast

    13.1. Demographic overview

    13.2. Key Supplier Analysis

    13.3. Key Trends Analysis

        13.3.1. Supply side

        13.3.2. Demand Side

    13.4. Price Trend Analysis

        13.4.1. Weighted Average Selling Price (US$)

    13.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

        13.5.1. Apparel

            13.5.1.1. Top Wear

                13.5.1.1.1. Jerseys

                13.5.1.1.2. T-Shirt & Tops

                13.5.1.1.3. Sweatshirts & Hoodies

                13.5.1.1.4. Jackets

                13.5.1.1.5. Others

            13.5.1.2. Bottom Wear

                13.5.1.2.1. Track Pants

                13.5.1.2.2. Leggings

                13.5.1.2.3. Shorts

                13.5.1.2.4. Others

        13.5.2. Accessories & Toys

            13.5.2.1. Sunglasses

            13.5.2.2. Backpack

            13.5.2.3. Fishing Lure

            13.5.2.4. Others

        13.5.3. Others

    13.6. Incremental Opportunity, by Product Type

    13.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

        13.7.1. Low

        13.7.2. Medium

        13.7.3. High

    13.8. Incremental Opportunity, by Price

    13.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

        13.9.1. Online

            13.9.1.1. Company-owned Website

            13.9.1.2. E-commerce Website

        13.9.2. Offline

            13.9.2.1. Hypermarket/ Supermarket

            13.9.2.2. Specialty Stores

            13.9.2.3. Other Retail Stores

    13.10. Incremental Opportunity, by Distribution Channel

    13.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

        13.11.1. GCC

        13.11.2. South Africa

        13.11.3. Rest of Middle East & Africa

    13.12. Incremental Opportunity Analysis

14. South America Licensed Sports Merchandise Market Analysis and Forecast

    14.1. Demographic overview

    14.2. Key Supplier Analysis

    14.3. Key Trends Analysis

        14.3.1. Supply side

        14.3.2. Demand Side

    14.4. Price Trend Analysis

        14.4.1. Weighted Average Selling Price (US$)

    14.5. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Product Type, 2017- 2031

        14.5.1. Apparel

            14.5.1.1. Top Wear

                14.5.1.1.1. Jerseys

                14.5.1.1.2. T-Shirt & Tops

                14.5.1.1.3. Sweatshirts & Hoodies

                14.5.1.1.4. Jackets

                14.5.1.1.5. Others

            14.5.1.2. Bottom Wear

                14.5.1.2.1. Track Pants

                14.5.1.2.2. Leggings

                14.5.1.2.3. Shorts

                14.5.1.2.4. Others

        14.5.2. Accessories & Toys

            14.5.2.1. Sunglasses

            14.5.2.2. Backpack

            14.5.2.3. Fishing Lure

            14.5.2.4. Others

        14.5.3. Others

    14.6. Incremental Opportunity, by Product Type

    14.7. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Price, 2017- 2031

        14.7.1. Low

        14.7.2. Medium

        14.7.3. High

    14.8. Incremental Opportunity, by Price

    14.9. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units), by Distribution Channel, 2017- 2031

        14.9.1. Online

            14.9.1.1. Company-owned Website

            14.9.1.2. E-commerce Website

        14.9.2. Offline

            14.9.2.1. Hypermarket/ Supermarket

            14.9.2.2. Specialty Stores

            14.9.2.3. Other Retail Stores

    14.10. Incremental Opportunity, by Distribution Channel

    14.11. Licensed Sports Merchandise Market Size (US$ Mn) (Thousand Units) Forecast, by Country/Sub-region, 2017- 2031

        14.11.1. Brazil

        14.11.2. Rest of South America

    14.12. Incremental Opportunity Analysis

15. Competition Landscape

    15.1. Competition Dashboard

    15.2. Market Share Analysis % (2022)

    15.3. Company Profiles [Company Overview, Product Portfolio, Financial Information, (Subject to Data Availability), Business Strategies / Recent Developments]

        15.3.1. Nike, Inc.

            15.3.1.1. Company Overview

            15.3.1.2. Product Portfolio

            15.3.1.3. Financial Information, (Subject to Data Availability)

            15.3.1.4. Business Strategies / Recent Developments

        15.3.2. Fanatics, Inc.

            15.3.2.1. Company Overview

            15.3.2.2. Product Portfolio

            15.3.2.3. Financial Information, (Subject to Data Availability)

            15.3.2.4. Business Strategies / Recent Developments

        15.3.3. Adidas

            15.3.3.1. Company Overview

            15.3.3.2. Product Portfolio

            15.3.3.3. Financial Information, (Subject to Data Availability)

            15.3.3.4. Business Strategies / Recent Developments

        15.3.4. PUMA SE

            15.3.4.1. Company Overview

            15.3.4.2. Product Portfolio

            15.3.4.3. Financial Information, (Subject to Data Availability)

            15.3.4.4. Business Strategies / Recent Developments

        15.3.5. New Era

            15.3.5.1. Company Overview

            15.3.5.2. Product Portfolio

            15.3.5.3. Financial Information, (Subject to Data Availability)

            15.3.5.4. Business Strategies / Recent Developments

        15.3.6. 47 Brand

            15.3.6.1. Company Overview

            15.3.6.2. Product Portfolio

            15.3.6.3. Financial Information, (Subject to Data Availability)

            15.3.6.4. Business Strategies / Recent Developments

        15.3.7. Under Armour, Inc.

            15.3.7.1. Company Overview

            15.3.7.2. Product Portfolio

            15.3.7.3. Financial Information, (Subject to Data Availability)

            15.3.7.4. Business Strategies / Recent Developments

        15.3.8. DICK's Sporting Goods

            15.3.8.1. Company Overview

            15.3.8.2. Product Portfolio

            15.3.8.3. Financial Information, (Subject to Data Availability)

            15.3.8.4. Business Strategies / Recent Developments

        15.3.9. Sports Direct International plc

            15.3.9.1. Company Overview

            15.3.9.2. Product Portfolio

            15.3.9.3. Financial Information, (Subject to Data Availability)

            15.3.9.4. Business Strategies / Recent Developments

        15.3.10. Fanatics, Inc.

            15.3.10.1. Company Overview

            15.3.10.2. Product Portfolio

            15.3.10.3. Financial Information, (Subject to Data Availability)

            15.3.10.4. Business Strategies / Recent Developments

        15.3.11. Other Key Players

            15.3.11.1. Company Overview

            15.3.11.2. Product Portfolio

            15.3.11.3. Financial Information, (Subject to Data Availability)

            15.3.11.4. Business Strategies / Recent Developments

16. Go to Market Strategy

    16.1. Identification of Potential Market Spaces

        16.1.1. Product Type

        16.1.2. Price

        16.1.3. Distribution Channel

        16.1.4. Region

    16.2. Preferred Sales & Marketing Strategy

List of Tables

Table 1: Global Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Table 2: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Table 3: Global Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Table 4: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Table 5: Global Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

Table 6: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Table 7: Global Licensed Sports Merchandise Market Value (US$ Mn), by Region, 2017-2031

Table 8: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Region 2017-2031

Table 9: North America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Table 10: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Table 11: North America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Table 12: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Table 13: North America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

Table 14: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Table 15: North America Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

Table 16: North America Licensed Sports Merchandise Market Volume (Thousand Units), by country 2017-2031

Table 17: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Table 18: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Table 19: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Table 20: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Table 21: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

Table 22: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Table 23: Europe Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

Table 24: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

Table 25: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Table 26: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Table 27: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Table 28: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Table 29: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

Table 30: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Table 31: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

Table 32: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by country 2017-2031

Table 33: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Table 34: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Table 35: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Table 36: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Table 37: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

Table 38: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Table 39: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

Table 40: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

Table 41: South America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Table 42: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Table 43: South America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Table 44: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Table 45: South America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2017-2031

Table 46: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Table 47: South America Licensed Sports Merchandise Market Value (US$ Mn), by country, 2017-2031

List of Figures

Figure 1: Global Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Figure 2: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Figure 3: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

Figure 4: Global Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Figure 5: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Figure 6: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

Figure 7: Global Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

Figure 8: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Figure 9: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

Figure 10: Global Licensed Sports Merchandise Market Value (US$ Mn), by Region, 2017-2031

Figure 11: Global Licensed Sports Merchandise Market Volume (Thousand Units), by Region 2017-2031

Figure 12: Global Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Region, 2023-2031

Figure 13: North America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Figure 14: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Figure 15: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

Figure 16: North America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Figure 17: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Figure 18: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

Figure 19: North America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

Figure 20: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Figure 21: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

Figure 22: North America Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

Figure 23: North America Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

Figure 24: North America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

Figure 25: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Figure 26: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Figure 27: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

Figure 28: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Figure 29: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Figure 30: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

Figure 31: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

Figure 32: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Figure 33: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

Figure 34: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

Figure 35: Europe Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

Figure 36: Europe Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

Figure 37: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Figure 38: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Figure 39: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

Figure 40: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Figure 41: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Figure 42: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

Figure 43: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

Figure 44: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Figure 45: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

Figure 46: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

Figure 47: Asia Pacific Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

Figure 48: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

Figure 49: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Figure 50: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Figure 51: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

Figure 52: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Figure 53: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Figure 54: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

Figure 55: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

Figure 56: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Figure 57: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

Figure 58: Middle East & Africa Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

Figure 59: Middle East & Africa Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

Figure 60: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Country, 2023-2031

Figure 61: South America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2017-2031

Figure 62: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Product Type 2017-2031

Figure 63: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Product Type, 2023-2031

Figure 64: South America Licensed Sports Merchandise Market Value (US$ Mn), by Price, 2017-2031

Figure 65: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Price 2017-2031

Figure 66: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Price, 2023-2031

Figure 67: South America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel 2017-2031

Figure 68: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Distribution Channel 2017-2031

Figure 69: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by Distribution Channel 2023-2031

Figure 70: South America Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2017-2031

Figure 71: South America Licensed Sports Merchandise Market Volume (Thousand Units), by Country 2017-2031

Figure 72: South America Licensed Sports Merchandise Market Incremental Opportunity (US$ Mn), Forecast, by country, 2023-2031

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