Advances in semiconductor technology have played an essential part in the development of the consumer electronics sector, worldwide. Electronic and digital devices can function at different voltage levels. Typically, it is advisable to interconnect two devices that can operate on equal operating voltages. For instance, connecting a 5V microcontroller to a device that operates at 3.3V could cause damage to the circuit or the device. In certain cases, connecting devices operating with the same voltage levels may not guarantee desirable results - presenting the need for level shifters. A level shifter is a technique deployed to ensure that the two connected devices with different operational voltages are compatible.
Over the past decade, 1.8V, 3.3V, and 5V have emerged as the three most common voltage levels within transistor-transistor logic (TTL) devices. As these voltage levels have gained worldwide acceptance, it is imperative to able to shift from one voltage level to another, to ensure the integration of various systems. Level shifters are critical to ensure that the differing voltage between the receiving and sending signals does not lead to downtime. As per TMR analysis, the level shifters market is expected to generate revenue of ~US$ 1.4 billion in 2019.
In the current scenario, some of the best known and common electronic platforms operate at 5V. However, there are times when the integration of a high-end sensor may be required that operates at a lower voltage (3.3V), thus, creating the need to use level shifters. The adoption of unidirectional level shifters is experiencing significant growth, as these require less amount of power and simultaneously ensure the desired sound insulation between the input and output. The adoption of input-protected unidirectional devices simplifies the process of high to low-level translation, and enhances the signal-to-noise margin. Further, unidirectional variants minimize the number of components in a circuit, which, in turn, reduces costs. Owing to these benefits, the unidirectional level shifters segment is forecast to generate ~US$ 1.1 billion in 2027, up from ~US$ 885 million in 2019, in the global level shifters market space.
Within modern level shifter circuits and system on chips (SoCs), numerous voltage domains are present, which enable various domain voltages to be combined together. Level shifter circuits are integral components of such a SoCs, as they enable the accurate interpretation of low voltage signals to high voltage signals, and vice versa. At present, trends in the consumer and tech industry suggest that, there is a shift toward lower voltages to ensure power-efficiency. However, converting voltage that is below the threshold level to a VDD signal becomes a challenge in such situations. However, advances in the field have paved the way for the efficient conversion of low voltage. For instance, the two-stage infrastructure introduced by Wilson addresses the problems associated with slow conversions, and offers energy efficiency and swift conversion rates. Key participants operating in the level shifters market are expected to up their investments toward research & development activities to improve the efficiency of their products, so as to provide cost-effective and power-efficient solutions. Further, companies involved in the level shifters market are expected to focus on overcoming the shortcomings of conventional shifter circuit designs.
Recent advancements in the cell phone sector have compelled players operating in the current level shifters market to adapt to the evolving technologies, and provide compatible solutions. Further, cell phone manufacturers are enhancing their production capabilities by leaning toward state-of-the-art technologies, by updating the microcontrollers using I/O pins that require level shifters in conjunction with general-purpose input/output (GPIO) expanders.
Further, the demand for level shifters to attain energy-efficiency in battery-constraint devices such as cellphones is expected to witness significant growth during the forecast period (2019-2027). The cell phones segment accounted for just over 40% of the total revenue share in the level shifters market in 2018, and by the end of 2027, it is projected to account for around 42% of the total share in terms of value. In addition, in the past few years, power consumption within handheld devices has been a major parameter - a factor that has boosted the demand for level shifters within the cell phone sector.
The growth of the level shifters market hinges on technological advancements pertaining to semiconductors. Active and upcoming players in the level shifters market should focus their efforts toward improving power-efficiency and attaining the desired level of signal-to-sound ratio. Although the sales of unidirectional devices will continue to be higher than the bidirectional variants, the bidirectional segment is expected to grow at a higher CAGR of ~5% over the considered timeframe of the study on the level shifters market.
Global Level Shifters Market: Overview
Growing Requirement for Achieving High-frequency Targets with Lower Power Consumption: A Key Driver
Service Providers Forming Strategic Alliances in Global Level Shifters Market
New Product Development: Latest Trend among Key Players in Level Shifters Market
Global Level Shifters Market: Competition Landscape
Global Level Shifters Market: Key Developments
Key providers of level shifters, such as Texas Instruments Incorporated, are engaged in the development of innovative level shifter products.
In the report on the global level shifters market, we have discussed individual strategies, followed by company profiles of providers of level shifters. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and market share analysis of key players operating in the global level shifters market.
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary: Global Level Shifters Market
4. Market Overview
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Porter’s Five Force Analysis
4.4. Value Chain Analysis: Global Level Shifters Market
4.5. Key Trends
4.6. Market Outlook
5. Global Level Shifters Market Analysis and Forecast, by Product
5.1. Overview & Definitions
5.2. Global Level Shifters Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
5.2.1. Unidirectional
5.2.2. Bidirectional
5.3. Global Level Shifters Market Attractiveness, by Product
6. Global Level Shifters Market Analysis and Forecast, by Application
6.1. Overview & Definitions
6.2. Global Level Shifters Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
6.2.1. Cellphones
6.2.2. Laptops & PCs
6.2.3. Wearable Devices
6.2.4. Consumer Appliances
6.2.5. Camera & Video Equipment
6.2.6. Others
6.3. Global Level Shifters Market Attractiveness, by Application
7. Global Level Shifters Market Analysis and Forecast, by Region
7.1. Key Findings
7.2. Global Level Shifters Market Revenue (US$ Mn) Forecast, by Region, 2017–2027
7.2.1. North America
7.2.2. Europe
7.2.3. Asia Pacific
7.2.4. Middle East & Africa
7.2.5. South America
7.3. Global Level Shifters Market Attractiveness, by Region
8. North America Level Shifters Market Analysis and Forecast
8.1. North America Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
8.1.1. Unidirectional
8.1.2. Bidirectional
8.2. North America Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
8.2.1. Cellphones
8.2.2. Laptops & PCs
8.2.3. Wearable Devices
8.2.4. Consumer Appliances
8.2.5. Camera & Video Equipment
8.2.6. Others
8.3. North America Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
8.3.1. U.S.
8.3.2. Canada
8.3.3. Rest of North America
9. Europe Level Shifters Market Analysis and Forecast
9.1. Europe Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
9.1.1. Unidirectional
9.1.2. Bidirectional
9.2. Europe Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
9.2.1. Cellphones
9.2.2. Laptops & PCs
9.2.3. Wearable Devices
9.2.4. Consumer Appliances
9.2.5. Camera & Video Equipment
9.2.6. Others
9.3. Europe Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
9.3.1. U.K.
9.3.2. Germany
9.3.3. France
9.3.4. Rest of Europe
10. Asia Pacific Level Shifters Market Analysis and Forecast
10.1. Asia Pacific Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
10.1.1. Unidirectional
10.1.2. Bidirectional
10.2. Asia Pacific Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
10.2.1. Cellphones
10.2.2. Laptops & PCs
10.2.3. Wearable Devices
10.2.4. Consumer Appliances
10.2.5. Camera & Video Equipment
10.2.6. Others
10.3. Asia Pacific Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
10.3.1. China
10.3.2. India
10.3.3. Japan
10.3.4. Rest of Asia Pacific
11. Middle East & Africa (Middle East & Africa) Level Shifters Market Analysis and Forecast
11.1. Middle East & Africa Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
11.1.1. Unidirectional
11.1.2. Bidirectional
11.2. Middle East & Africa Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
11.2.1. Cellphones
11.2.2. Laptops & PCs
11.2.3. Wearable Devices
11.2.4. Consumer Appliances
11.2.5. Camera & Video Equipment
11.2.6. Others
11.3. Middle East & Africa Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
11.3.1. GCC
11.3.2. South Africa
11.3.3. Rest of Middle East & Africa
12. South America Level Shifters Market Analysis and Forecast
12.1. South America Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
12.1.1. Unidirectional
12.1.2. Bidirectional
12.2. South America Level Shifters Market Attractiveness Analysis and Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
12.2.1. Cellphones
12.2.2. Laptops & PCs
12.2.3. Wearable Devices
12.2.4. Consumer Appliances
12.2.5. Camera & Video Equipment
12.2.6. Others
12.3. South America Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
12.3.1. Brazil
12.3.2. Rest of South America
13. Competition Landscape
13.1. Market Players – Competition Matrix
13.2. Global Level Shifters Market Share Analysis, by Company (2018)
13.3. Company Profiles (Details – Overview, Financials, Recent Developments, SWOT, Strategy)
13.3.1. NXP Semiconductors
13.3.1.1. Market Presence, by Segment
13.3.1.2. Strategy
13.3.1.3. Revenue and Operating Profits
13.3.1.4. SWOT Analysis
13.3.2. Diodes Incorporated, Inc.
13.3.2.1. Market Presence, by Segment
13.3.2.2. Strategy
13.3.2.3. Revenue and Operating Profits
13.3.2.4. SWOT Analysis
13.3.3. Cypress Semiconductor Corporation
13.3.3.1. Market Presence, by Segment
13.3.3.2. Strategy
13.3.3.3. Revenue and Operating Profits
13.3.3.4. SWOT Analysis
13.3.4. Texas Instrument Corporation
13.3.4.1. Market Presence, by Segment
13.3.4.2. Strategy
13.3.4.3. Revenue and Operating Profits
13.3.4.4. SWOT Analysis
13.3.5. Maxim Integrated
13.3.5.1. Market Presence, by Segment
13.3.5.2. Strategy
13.3.5.3. Revenue and Operating Profits
13.3.5.4. SWOT Analysis
13.3.6. STMicrotronics
13.3.6.1. Market Presence, by Segment
13.3.6.2. Strategy
13.3.6.3. Revenue and Operating Profits
13.3.6.4. SWOT Analysis
13.3.7. Microchip Technology Inc.
13.3.7.1. Market Presence, by Segment
13.3.7.2. Strategy
13.3.7.3. Revenue and Operating Profits
13.3.7.4. SWOT Analysis
13.3.8. Toshiba Corporation
13.3.8.1. Market Presence, by Segment
13.3.8.2. Strategy
13.3.8.3. Revenue and Operating Profits
13.3.8.4. SWOT Analysis
13.3.9. Lattice Semiconductor
13.3.9.1. Market Presence, by Segment
13.3.9.2. Strategy
13.3.9.3. Revenue and Operating Profits
13.3.9.4. SWOT Analysis
13.3.10. Analog Devices Inc.
13.3.10.1. Market Presence, by Segment
13.3.10.2. Strategy
13.3.10.3. Revenue and Operating Profits
13.3.10.4. SWOT Analysis
13.3.11. Silicon Laboratories
13.3.11.1. Market Presence, by Segment
13.3.11.2. Strategy
13.3.11.3. Revenue and Operating Profits
13.3.11.4. SWOT Analysis
14. Key Takeaways
List of Tables
Table 1: Global Level Shifters Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
Table 2: Global Level Shifters Market Volume (Million Units) Forecast, by Product, 2017–2027
Table 3: Global Level Shifters Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 4: Global Level Shifters Market Revenue Forecast, by Region, 2017–2027 (US$ Mn)
Table 5: Global Level Shifters Market Volume Forecast, by Region, 2017–2027 (Million Units)
Table 6: North America Level Shifters Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
Table 7: North America Level Shifters Market Volume (Million Units) Forecast, by Product, 2017–2027
Table 8: North America Level Shifters Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 9: North America Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 10: North America Level Shifters Market Volume (Million Units) Forecast, by Country/Sub-region, 2017–2027
Table 11: Europe Level Shifters Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
Table 12: Europe Level Shifters Market Volume (Million Units) Forecast, by Product, 2017–2027
Table 13: Europe Level Shifters Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 14: Europe Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 15: Europe Level Shifters Market Volume (Million Units) Forecast, by Country/Sub-region, 2017–2027
Table 16: Asia Pacific Level Shifters Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
Table 17: Asia Pacific Level Shifters Market Volume (Million Units) Forecast, by Product, 2017–2027
Table 18: Asia Pacific Level Shifters Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 19: Asia Pacific Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 20: Asia Pacific Level Shifters Market Volume (Million Units) Forecast, by Country/Sub-region, 2017–2027
Table 21: Middle East & Africa Level Shifters Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
Table 22: Middle East & Africa Level Shifters Market Volume (Million Units) Forecast, by Product, 2017–2027
Table 23: Middle East & Africa Level Shifters Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 24: Middle East & Africa Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 25: Middle East & Africa Level Shifters Market Volume (Million Units) Forecast, by Country/Sub-region, 2017–2027
Table 26: South America Level Shifters Market Revenue (US$ Mn) Forecast, by Product, 2017–2027
Table 27: South America Level Shifters Market Volume (Million Units) Forecast, by Product, 2017–2027
Table 28: South America Level Shifters Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
Table 29: South America Level Shifters Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
Table 30: South America Level Shifters Market Volume (Million Units) Forecast, by Country/Sub-region, 2017–2027
List of Figures
Figure 01: Global Level Shifters Market Overview
Figure 02: Global Level Shifters Market Share (%), Regional Overview
Figure 03: Global Level Shifters Market Revenue Projection and Y-o-Y Growth, 2017–2027 (US$ Mn and %)
Figure 04: Global Level Shifters Market Volume Projection and Y-o-Y Growth, 2017–2027 (Million Units and %)
Figure 05: Global Level Shifters Market Revenue (US$ Mn)
Figure 06: Global Level Shifters Market, by Product (2019)
Figure 07: Global Level Shifters Market, by Application (2019)
Figure 08: Global Level Shifters Market Share Analysis, by Product, 2019 and 2027
Figure 09: Global Level Shifters Market Revenue (US$ Mn) Growth Analysis, by Technology, 2019–2027
Figure 10: Global Level Shifters Market Attractiveness Analysis, by Technology
Figure 11: Global Level Shifters Market Share Analysis, by Application, 2019 and 2027
Figure 12: Global Level Shifters Market Revenue (US$ Mn) Growth Analysis, by Technology, 2019–2027
Figure 13: Global Level Shifters Market Attractiveness Analysis, by Technology
Figure 14: Global Level Shifters Market Revenue (US$ Mn) Growth Analysis, by Region, 2019–2027
Figure 15: Global Level Shifters Market Attractiveness Analysis, by Region
Figure 16: North America Level Shifters Market Revenue (US$ Mn) Forecast, 2017–2027
Figure 17: North America Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 18: North America Level Shifters Market Volume (Million Units) Forecast, 2017–2027
Figure 19: North America Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 20: North America Level Shifters Market Share Analysis, by Product, 2019 and 2027
Figure 21: North America Level Shifters Market Share Analysis, by Application, 2019 and 2027
Figure 22: North America Level Shifters Market Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 23: North America Level Shifters Market Attractiveness Analysis, by Product
Figure 24: North America Level Shifters Market Attractiveness Analysis, by Application
Figure 25: North America Level Shifters Market Attractiveness Analysis, by Country/Sub-region
Figure 26: Europe Level Shifters Market Revenue (US$ Mn) Forecast, 2017–2027
Figure 27: Europe Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 28: Europe Level Shifters Market Volume (Million Units) Forecast, 2017–2027
Figure 29: Europe Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 30: Europe Level Shifters Market Share Analysis, by Product, 2019 and 2027
Figure 31: Europe Level Shifters Market Share Analysis, by Application, 2019 and 2027
Figure 32: Europe Level Shifters Market Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 33: Europe Level Shifters Market Attractiveness Analysis, by Product
Figure 34: Europe Level Shifters Market Attractiveness Analysis, by Application
Figure 35: Europe Level Shifters Market Attractiveness Analysis, by Country/Sub-region
Figure 36: Asia Pacific Level Shifters Market Revenue (US$ Mn) Forecast, 2017–2027
Figure 37: Asia Pacific Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 38: Asia Pacific Level Shifters Market Volume (Million Units) Forecast, 2017–2027
Figure 39: Asia Pacific Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 40: Asia Pacific Level Shifters Market Share Analysis, by Product, 2019 and 2027
Figure 41: Asia Pacific Level Shifters Market Share Analysis, by Application, 2019 and 2027
Figure 42: Asia Pacific Level Shifters Market Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 43: Asia Pacific Level Shifters Market Attractiveness Analysis, by Product
Figure 44: Asia Pacific Level Shifters Market Attractiveness Analysis, by Application
Figure 45: Asia Pacific Level Shifters Market Attractiveness Analysis, by Country/Sub-region
Figure 46: Middle East & Africa Level Shifters Market Revenue (US$ Mn) Forecast, 2017–2027
Figure 47: Middle East & Africa Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 48: Middle East & Africa Level Shifters Market Volume (Million Units) Forecast, 2017–2027
Figure 49: Middle East & Africa Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 50: Middle East & Africa Level Shifters Market Share Analysis, by Product, 2019 and 2027
Figure 51: Middle East & Africa Level Shifters Market Share Analysis, by Application, 2019 and 2027
Figure 52: Middle East & Africa Level Shifters Market Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 53: Middle East & Africa Level Shifters Market Attractiveness Analysis, by Product
Figure 54: Middle East & Africa Level Shifters Market Attractiveness Analysis, by Application
Figure 55: Middle East & Africa Level Shifters Market Attractiveness Analysis, by Country/Sub-region
Figure 56: South America Level Shifters Market Revenue (US$ Mn) Forecast, 2017–2027
Figure 57: South America Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 58: South America Level Shifters Market Volume (Million Units) Forecast, 2017–2027
Figure 59: South America Level Shifters Market Y-o-Y Growth Analysis, 2017–2027
Figure 60: South America Level Shifters Market Share Analysis, by Product, 2019 and 2027
Figure 61: South America Level Shifters Market Share Analysis, by Application, 2019 and 2027
Figure 62: South America Level Shifters Market Share Analysis, by Country/Sub-region, 2019 and 2027
Figure 63: South America Level Shifters Market Attractiveness Analysis, by Product
Figure 64: South America Level Shifters Market Attractiveness Analysis, by Application
Figure 65: South America Level Shifters Market Attractiveness Analysis, by Country/Sub-region
Figure 66: Global Level Shifters Market Competition Matrix
Figure 67: Global Level Shifters Market Share Analysis, by Company
Figure 68: Breakdown of Revenue, by Region (2018)
Figure 69: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 70: Breakdown of Revenue, by Region (2018)
Figure 71: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 72: Breakdown of Revenue, by Region (2018)
Figure 73: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 74: Breakdown of Revenue, by Region (2018)
Figure 75: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 76: Breakdown of Revenue, by Region (2018)
Figure 77: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 78: Breakdown of Revenue, by Region (2018)
Figure 79: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 80: Breakdown of Revenue, by Region (2018)
Figure 81: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 82: Breakdown of Revenue, by Region (2018)
Figure 83: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 84: Breakdown of Revenue, by Region (2018)
Figure 85: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 86: Breakdown of Revenue, by Region (2018)
Figure 87: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 88: Breakdown of Revenue, by Region (2018)
Figure 89: Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018