Indonesia Self-adhesive Vinyl Films Market Forecast 2027

Advancements in Digital Printing Technology Likely to Influence Self-Adhesive Vinyl Films? Market Growth

When it comes to the printing sector, innovations and advancements have come at a modest pace over the past few decades. However, the tectonic shift from traditional printing including screen printing and offset printing toward digital printing was one of the most astounding changes within the sector, which in turn, transformed the graphical art space. The advent of digital printing technology paved the way for niche printing segments due to which, self-adhesive vinyl films came under the spotlight. The digital printing sector is experiencing a considerable amount of growth worldwide and with it, the demand for self-adhesive vinyl films is also moving in the upward trajectory.

Self-adhesive vinyl films have emerged as one of the most cost-effective advertising tools in recent times. Self-adhesive vinyl films are increasingly being used for short-term promotional campaigns, window decoration, vehicle advertising, graphics & signage, glass stickers, and point of sales advertising, among others. The uptake of customized self-adhesive vinyl films is expected to augment the self-adhesive vinyl films market in Indonesia during the forecast period. Companies in the current self-adhesive vinyl films market in Indonesia landscape are likely to focus on improving the quality of their products and work on their pricing strategies to gain an edge over their competitors. With more number of companies in the self-adhesive vinyl films market in Indonesia inclining toward expanding their product portfolio and innovations, the market is expected to reach ~US$ 211 Mn by the end of 2027.

Evolving Advertising Trends Open Up New Avenues and Opportunities

The advertising industry has evolved at a rapid pace during the past decade. The slow and gradual transformation of the advertising sector offered companies tremendous scope to create captivating outdoor and indoor marketing campaigns. Due to the fast-paced urbanization of cities across the world particularly in the Asia Pacific region, infrastructure development projects have gained considerable momentum. The rise in the number of shopping malls and other commercial spaces has compelled manufacturers operating in the self-adhesive vinyl films market in Indonesia to improve the flexibility of their printed materials that adapt to various architectural elements.

Over the past decade, the car wrapping technique has emerged as one of the most effective techniques to conceal scratches– a trend that has triggered the customization wave in vehicles worldwide. In addition, the growth of the digital printing sector has augmented the demand for self-adhesive vinyl films and also opened up the possibilities for limitless innovations in the graphic space. Significant developments in the sign making tools over the past few years have had a direct impact on the demand for self-adhesive vinyl films in recent times– a trend that will continue over the entirety of the forecast period. Within the Indonesia self-adhesive vinyl films market, applications in the automotive sector and development of tapes & labels will remain higher than other applications such as industrial, architectural, etc.

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While applications of self-adhesive vinyl films continue to expand at a steady pace, companies involved in the self-adhesive vinyl films market in Indonesia are inclined toward developing eco-friendly self-adhesive vinyl films.

Market Players Focus on Product Launches and Expansion of Product Portfolio

The self-adhesive vinyl films market in Indonesia is largely dominated by tier 1 and tier 3 companies that account for ~ 70-80 percent of the total market share. While product pricing and improving the quality of their products continues to remain some of the key areas of focus for most market players, on the flipside, several companies are increasingly inclining toward expanding their product portfolio and launching new products to strengthen their foothold in the current market landscape.

The soaring demand for outdoor and indoor signage presents abundant opportunities for market players involved in the current market for self-adhesive vinyl films in Indonesia. Innovations and the launch of new products are expected to gain momentum periodically during the forecast period. Recently, in May 2019, HP expanded its product portfolio by launching the HP Adhesive Vinyl for print and cut applications. Companies are expected to improve the durability of their products and launch self-adhesive vinyl films that are easy to install.

Analysts’ Viewpoint

The self-adhesive vinyl films market in Indonesia is expected to grow at a healthy CAGR of ~6%, in terms of value, during the forecast period. The market growth can be attributed to a host of factors, including growing popularity of digital printing, automotive warping, and innovations in advertisement strategies. Companies involved in the current self-adhesive vinyl films market in Indonesia should focus on improving the quality of their products and expanding their product portfolio. With indoor and outdoor digital signage set to gain worldwide popularity, companies should tap into opportunities within the industrial sector.

Self-adhesive Vinyl Films Market in Indonesia: Overview

• In terms of value, the self-adhesive vinyl films market in Indonesia is expected to cross ~US$ 211 Mn by 2027
• Increasing demand for self-adhesive vinyl films for use in tapes and labels is anticipated to drive the market in Indonesia during the forecast period
• Increasing adoption for self-adhesive vinyl films across various end-use industries, such as transportation, construction, and packaging, is a key factor expected to fuel the self-adhesive vinyl films market in Indonesia during the forecast period. Rising demand for self-adhesive vinyl films from the electrical & electronics (E&E) industry is another factor estimated to drive the self-adhesive vinyl films market in Indonesia during the forecast period.

Self-adhesive Vinyl Films Market in Indonesia: Key Drivers and Restraints

• Factors, such as rising demand for fuel-effective automobiles and stringent government norms to lower carbon emissions by reducing vehicle weight drive the self-adhesive vinyl films market in Indonesia. Furthermore, advancements in industries in Indonesia such as electrical & electronics (E&E), automotive & transportation, packaging, and medical boost the market in the country.
• In addition, self-adhesive vinyl films are used for several other applications such as LED lighting, solar energy, defense & aerospace, and food and beverage packaging, which serves as a driving factor for the market in the country. However, volatility in prices of raw material and environment-related regulations on volatile organic compounds (VOCs) emitted from self-adhesive vinyl films restrain the market in Indonesia.

Self-adhesive Vinyl Films Market in Indonesia: Key Type Segments

• Based on type, the self-adhesive vinyl films market in Indonesia has been broadly segregated into printable and non-printable. Printable self-adhesive vinyl films can be used in digital printing presses to create vibrant designs and images and readily absorb certain types of inks.
• In terms of volume, the non-printable segment held a major share of the self-adhesive vinyl films market in Indonesia in 2018. Non-printable self-adhesive vinyl films are employed to maintain the beauty and integrity of automotive finishes on vulnerable exterior paints. Non-printable self-adhesive vinyl films have high-gloss finish, which imparts appearance of mirror finish.

Self-adhesive Vinyl Films Market in Indonesia: Key Application Segments

• Based on application, the self-adhesive vinyl films market in Indonesia has been divided into automotive, industrial, architectural, tapes & labels, and others
• Demand for self-adhesive vinyl films for use in tapes and labels is increasing in Indonesia with the growth of converting and packaging industries in the country
• Self-adhesive vinyl films are used in the electrical & electronics (E&E) industry to retain protective insulation wrap and as warning labels and information labels. Moreover, tapes based on self-adhesive vinyl films are used in the manufacture of several consumer electronics devices such as mobile phones and cameras. Increasing demand for such tapes, labels, and graphic films in the electrical & electronics industry is driving the market in Indonesia.

Self-adhesive Vinyl Films Market in Indonesia: Competition Landscape

• Manufacturers are constantly refining and improving the production process. This started with the development of base formulations, which improved performance of films in terms of mechanical properties, durability, and color consistency. Sensitive and intelligent control systems are used as parameters to enhance quality of films. These films as well as their manufacturing process are more consistent and uniform than earlier. Major properties of these films such as durability, anti-shrinkage characteristics, and elasticity enable their use in a variety of applications and on various substrates. 
• Major players operating in the self-adhesive vinyl films market in Indonesia are
  • LINTEC Corporation
  • 3M
  • Avery Dennison Corporation
  • ORAFOL Europe GmbH
  • PT Multiyasa Swadaya
  • Signapex Technology Co., Ltd.
  • Guangdong New Vision Film Co. Ltd.
  • Shenzhen Sealtape Security Technik Co., Ltd.

Segmentation of Self-adhesive Vinyl Films Market in Indonesia

TMR’s study on the self-adhesive vinyl films market in Indonesia segments the market based on type and application. Changing market trends and other crucial market dynamics associated with these segments of the self-adhesive vinyl films market in Indonesia have been discussed in detail.