Energy Balls Market

Energy Balls Market Outlook 2032

• The German energy balls market was valued at US$ 26.6 Mn in 2022
• The market is expanded to rise at a value CAGR of 7.8% from 2022 to 2032
• The German energy balls market is expected to reach a valuation of US$ 56.6 Mn by the end of the forecasted period.

Analysts’ Viewpoint on Energy Balls Market Scenario

The Energy Balls market in the German region has the potential for extensive growth as time goes on based upon health and nutritional benefits offered by energy balls as an alternative to traditional snacks gathering consumer curiosity. The shift towards veganism and focus on the benefits of organic products has the potential to take the market by storm; Thus, increasing focus on that end will be a game changer. Manufacturers should focus more on maintaining a steady product line with highlights on the nutritional benefits to attract more customers and maintain the existing customer base by offering newer and interesting flavors.

Market Overview

• Evolving lifestyles, behavioral changes, as well as mounting consumer sophistication and awareness, have all made a profound impact on people’s eating habits. Moreover, busy lifestyles and hectic personal & professional obligations are some of the major factors influencing the demand for the inclusion of convenience snacks in the everyday diets of consumers. Due to stressful modern living, eating habits have tectonically shifted towards ready-to-eat products or on-the-go nutrition, which can be grabbed quickly anywhere.
• In Europe, many consumers prefer to snack throughout the day and strive for products that provide instant energy and nutrition. Moreover, the difficulty in maintaining a healthy work-life balance is paving the way for consumers to look for wholesome products. Thus, consumer demand is pushing manufacturers to introduce healthier grab-and-go products to the market. Producers are taking advantage of this trend and are introducing innovative flavorful protein balls, energy bites, and energy balls to capitalize on the consumer demand for such grab-and-go products. Thus, growing on-the-go indulgence is expected to bolster the sales of energy balls in Germany.
• In terms of revenue, the German energy balls market is expected to reach a valuation of US$ 56.6 Mn by the year 2032, growing at a CAGR of 7.8% during the forecast period.

Super Snackers Gen-Z is set to drive the German Energy Balls Market

• Habitual snacking has altered the typical breakfast-lunch-dinner pattern, due to which consumers nowadays, simply elude or skip regular meals and have snacks all day. This habit is especially ingrained in the younger population or Generation Z, who are major consumers of snacks. In Germany, Gen-Z and millennials occupy a significant share of the population, which looks at food through a different lens and tends to show more interest in the snack segment. As a result, a sharp upward trend is visible among modern consumers of snacking multiple times throughout the day, which will benefit the energy balls market.
• The younger section of the population is more receptive to experimental flavors, which are defining eating and lifestyle patterns for the future. Moreover, this generation tends to be on the go and usually prefers grab-and-go food and drinks. As a result, key players from Germany that produce energy ball products exploit consumer insights and produce products as per the market demand. Manufacturers are designing products as per consumer needs, which in turn will expand the energy balls market.

Growing Inclination Towards Vegan and Plant-Based Products Anticipated to Drive Product for Energy Balls

• Over the past decade, the world has witnessed growing veganism and a drastic shift toward plant-based diets due to growing concerns for health, animal cruelty, and a sustainable environment. This affected consumer purchasing behavior and led to the preference for plant-based and vegan products, particularly in developed countries. Similarly, in Germany, food culture is turning towards veganism, and more and more people are becoming vegetarians as well as flexitarians.
• Moreover, according to a USDA (United States Department of Agriculture) report, January 2020, a study from the Federal Ministry of Food and Agriculture shows approximately 35% of the German population is vegetarian, while approximately 63% of Germans are aiming to reduce meat consumption. As a result, food manufacturers from Germany are designing their product lines as per the market demand and are producing vegan as well as plant-based certified energy ball products. Thus, the rising consumption of vegan and plant-based products is anticipated to propel the sales of energy ball products in the German market.

Rising Health and Wellness Consciousness Creating Catalytic Effect

• Rapidly evolving health trends, rising awareness for one’s wellbeing, and immunity taking center stage have led to a tectonic shift among consumers from reactive to proactive healthcare, which is being witnessed across the globe. Moreover, rising consumer concerns regarding health and wellness, and growing health issues like obesity and cardiovascular diseases across the world have made them appreciate and prefer nutritional products. Consumers choose healthy snacks over conventional unhealthy snacks.
• Energy balls are a wholesome food, which is an ideal alternative to unhealthy snacks. Consumers enjoy these super snacks, which are full of nutrients and contain healthy fats, fiber, and carbs. Fitness freak consumers consume this snack during pre or post-workout to gain lean muscle mass. Energy balls offer an adequate energy boost as well as aid in weight management. They can be effective to manage obesity and overweight issues. Due to such multifunctional advantages, the demand for energy balls as suitable healthy sweet snacks is anticipated to rise in the near future. Moreover, the growing number of health-conscious consumers and an increasing daily workout culture will act as a catalyst for the energy balls market growth.

Consumer Inclination Towards Functional and Fortified Foods to Fuel Market Growth

• Functional food consumption has gained momentum in recent years, owing to increased awareness and knowledge among consumers in both developed and developing countries. Consumers seek convenient and simple yet healthy solutions when it comes to the consumption of food. Similarly, growing health and immunity issues have encouraged consumers to prefer healthy snacks over conventional unhealthy food, which can cause a negative impact on health. Food products or healthy snacks like granola, protein balls, energy balls, and other functional snacks are composed of protein and fiber. They are gaining traction among athletes and gym enthusiasts.
• Moreover, the rising growth of functional food will positively affect the energy balls market. Prosperous regions such as North America, Europe, and others are considered some of the largest consumers of functional food and beverages. Greater consumer awareness regarding the benefits of functional foods and higher disposable incomes are two crucial factors driving the demand for functional foods or snacks, thereby driving the sales of energy balls.

Conventional Energy Balls to Dominate the German Market: Nature Type Segmentation

• The conventional energy balls values at US$ 19.4 Mn in 2022 and occupies 72.7% of the market share. The rise is expected at a value CAGR of 7.5% and a valuation of US$ 40 Mn by 2032.

Nut-Based Flavor Segment Accounts for Maximum Share in the German Market: Flavor Type Segmentation

• The flavor segment is subdivided into chocolate-based, nut-based, fruit-based, blends, and others; the nut based segment has the maximum value of US$ 8.7 Mn in 2022 but chocolate based is expected to grow more rapidly based on its forecasted CAGR of 8.8%. The market share will be almost equally held by the nut based and chocolate based segments at approximately 33% each.

Major Players Analysis

• The German energy balls market is rapidly evolving based on consumer preferences and products are being developed to cater to the changing lifestyle trends. With the rise in veganism, companies are offering products specifically curated for this customer base. Companies are also focusing on using scientific tools to produce optimized and healthy consumables for the customers. Partnering with online retailers and media companies to optimize supply chains and distribution while improving brand name is a strategy being adopted.

German Energy Balls Market: Key Developments

• In November 2020, Govinda launched a new organic shop in Germany offering a range of organic and vegan products. The new shop allowed the company to improve its sales performance.
• Just Wholefoods has received vegan and organic certificates, which assures consumers that no animal ingredients or by-products that were used in the manufacturing process. Through this accreditation, the company aims to capitalize on the strong demand for vegan and plant-based products.
• Nuttree has collaborated with SIGA, a company composed of scientists, nutritionists and researchers and which helps food industrialists to develop plant-based foods by providing concrete scientific tools. The collaboration allows the company to ensure that all products are healthy and free from ultra-transformation markers, whose presence can negate the potential benefits of the food.
• Pro Fuel has partnered and collaborated with various online retailers and media companies like Amazon, Black Friday Sale, RTL and Euro Sport for the distribution and marketing of its robust products. Through these collaborations, the company aims to increase its sales performance and drive its business growth.

The players mentioned above has been profiled in the German energy balls market report based on numerous parameters that includes business strategies, financial overview, business segments, company overview, product portfolio, and recent developments.

German Energy Balls Market Snapshot