Feminine Hygiene Products Market

Feminine Hygiene Products Market (Product Type: Menstrual Products, Intimate Washes & Cleansing, Hair Removals, and Others; Category: Conventional and Organic) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Feminine Hygiene Products Market Outlook 2031

  • The global feminine hygiene products market was valued at US$ 71.1 Bn in 2021
  • The market is estimated to grow at a CAGR of 6.2% from 2022 to 2031
  • The global feminine hygiene products market is expected to reach value of US$ 127.6 Bn by the end of 2031

Analysts’ Viewpoint on Feminine Hygiene Products Market Scenario

Market players in the feminine hygiene products market are becoming price competitive whilst retailers are enabling home delivery of feminine hygiene products amid the ongoing COVID-19 outbreak. The market is significantly driven by the rising awareness among women to maintain a hygienic lifestyle. Moreover, consumption of these products is growing among some transgender men and the genderqueer (non-binary) population. Thus, manufacturers have also increased R&D investments to launch innovative products for vaginal care and general hygiene.

feminine hygiene products market

Overview of Global Feminine Hygiene Products Market

Feminine hygiene products refer to sanitary napkins/pads, tampons, panty liners, period panties, and menstrual cups. Eventually, the product types available in the market increased and several other products such as intimate washers and cleaners, hair removal products, vaginal creams, feminine wipes, hygiene breathable films, and adult diapers were launched.

Increase in Awareness about Sanitation and Hygiene to Drive Product Demand

Rising demand for products such as tampons and panty liners in developed countries is driving the feminine menstrual hygiene market. Menstrual care products account for around 30%-35% of the global feminine menstrual hygiene market. The rise in the disposable income of women around the globe has enabled them to invest in vaginal hygiene. Today, many working women refrain from using soap for maintaining vaginal hygiene. They invest in wipes, intimate wash, and hair removal to maintain the PH balance of the vaginal area and keep themselves safe from infections.

Lucrative Opportunities for Market Players in Eco-Friendly and Organic Feminine Hygiene Products

Conventional napkins contain several synthetic products such as rayon dioxin, allergy-provoking metal dyes, and highly processed wood pulp which are responsible for allergies, infection, and inflammation. Some of these chemicals have proven to be carcinogenic after long-term use. Health issues caused by sanitary napkins, and increasing environmental concerns are factors negatively affecting the global feminine hygiene products market. Demand among women for cloth sanitary pads, and pads made from organic materials & biodegradable products is increasing in order to reduce health hazards caused by irritants, dyes, and harmful chemicals found in sanitary napkins or tampons. This presents a lucrative opportunity for vendors to strengthen their market position through the development of premium and innovative products in this segment.

Gradual Shift in Demand for Menstrual Cups and Tampons

Based on product type, the menstrual products segment holds the highest share of the global feminine hygiene products market. Under this segment, sanitary pads & napkins have the highest demand followed by tampons. These are the most commonly used feminine hygiene products across the globe. Consumers in Asia Pacific still prefer sanitary pads, whereas Americans are gradually shifting to tampons and menstrual cups. Nevertheless, it is witnessed that women in developing countries have started buying menstrual cups, period panties, etc., mostly online.

Easy Availability of Traditional Products to Fuel Demand; Organic Products to Gain Prominence

In terms of category, the conventional segment captured a significant share of the market due to the wide availability of synthetic and traditional products. Producing feminine hygiene products from synthetic material is very cheap as compared to organic feminine hygiene products. However, consumers are shifting their preference toward reusable and organic products, which is expected to increase the market share of organic products.

Regional Outlook of Global Feminine Hygiene Products Market

The Asia Pacific held the largest volume share of 35%-40% in 2021 of the global feminine hygiene products market. Rising awareness about sanitation and urbanization are some of the key drivers of the Asia Pacific feminine hygiene products market. Moreover, increasing demand for sanitary products, such as ultra-size sanitary pads with high capacity to absorb, and special side leakage protection is also supporting the growth of the Asia Pacific feminine hygiene products market. Growth in the feminine hygiene products market is mainly attributed to the growing demand for sanitary protection products in developed markets such as China, Japan, India, Australia, and Hong Kong. Sanitary pads are preferred over other feminine hygiene products across Asian countries.

Analysis of Key Players in Global Feminine Hygiene Products Market

The global feminine hygiene products market is fragmented with the presence of large-scale and small-scale players. Firms are spending significantly on comprehensive research and development, primarily to develop environment-friendly products. Diversification of product portfolios and mergers and acquisitions are the significant strategies adopted by key players. Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, Hengan International Group Co. Ltd., and Reckitt Benckiser Group plc are the prominent entities operating in the market.

Each of these players has been profiled in the feminine hygiene products market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Key Developments in Global Feminine Hygiene Products Market

  • In May 2022, Proof, a feminine wellness company, introduced its reusable period underwear in Walmart. Proof also launched its new line of leak-proof, period-proof, worry-free undies in April 2020, which will also be available in Walmart stores.
  • In May 2022, Think announced the expansion of its air collection, offering sweat-wicking, breathable, ultra-thin, micromesh underwear designed for drier, moisture-free days during periods and off.
  • In September 2021, LastObject, a Danish manufacturing firm, focused on making reusable hygiene and skin-care products, announced the launch of its new reusable sanitary towel. The product named LastPad is aimed at reducing waste caused by the disposal of sanitary napkins and pads. The product is solely designed for sustainable and reuse purposes.
  • In March 2020, The Woman’s Company announced the launch of its new line of biodegradable hygiene and care products for women in India. The launch was on account of International Women’s Day. Products in the new line include tampons, sanitary pads, panty liners, menstrual cups, and a pee stick.
  • Reemi, a New Zealand-based charity has developed the world’s first self-disinfecting reusable period underwear using the innovative fabric solution CottonX, alongside a wash and dry bag solution

Global Feminine Hygiene Products Market Snapshot

Attribute

Detail

Market Size Value in 2021 (Base Year)

US$ 71.1 Bn

Market Forecast Value in 2031

US$ 127.6 Bn

Growth Rate (CAGR)

6.2%

Forecast Period

2022-2031

Quantitative Units

US$ Bn for Value and Thousand Units for Volume

Market Analysis

The global qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key market indicators, regulatory framework, COVID-19 impact analysis, and SWOT analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2020
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Format

Electronic (PDF) + Excel

Market Segmentation

  • Product Type
    • Menstrual Products
      • Sanitary Pads & Napkins
      • Menstrual Cups
      • Tampons
      • Panty Liners & Shields
      • Others (Cotton Buds & Balls, Sponge, etc.)
    • Intimate Washes & Cleansing
      • Moisturizers & Creams
      • Wipes
      • Spray
      • Others (Powder, Mousse, Soap, Gel, etc.)
    • Hair Removals
      • Razors
      • Strips & Wax
      • Trimmers & Epilators,
      • Others (Cream, Spray Foam, etc.)
    • Others (Vaginal Tightening, Anti-hair Growth, Skin Whitening etc.)
  • Category
    • Conventional
    • Organic
  • Usage
    • Disposable
    • Reusable
  • Age Group
    • Below 15 years
    • 15 – 25 years
    • 26 – 40 years
    • Above 40 years
  • Distribution Channel
    • Online
      • Company Website
      • E-commerce Websites
    • Offline
      • Specialty Stores
      • Supermarket/ Hypermarket
      • Others (Individual Stores, etc.)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Companies Profiled

  • Procter & Gamble
  • Energizer Holdings, Inc.
  • Edgewell Personal Care
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd.
  • Glenmark Pharmaceuticals
  • Biochemix Healthcare Private Limited
  • Hengan International Group Co. Ltd.
  • Reckitt Benckiser Group plc

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

What is the feminine hygiene products market size?

The market size of feminine hygiene products stood at US$ 71.1 Bn in 2021.

What is the CAGR of the feminine hygiene products market?

The feminine hygiene products market is estimated to grow at 6.2% CAGR during the forecast period.

What are the key factors driving the feminine hygiene products market?

Growing awareness about sanitization is the major driving factor of the market.

Which product type segment contributes largest share to feminine hygiene products market?

Menstrual products segment holds the largest share of feminine hygiene products market.

Which region is more attractive for vendors in the feminine hygiene products market?

Asia Pacific is a more attractive region for vendors in the feminine hygiene products market.

Who are the key players in the feminine hygiene products market?

Key players operating in the feminine hygiene products market include Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, Hengan International Group Co. Ltd., and Reckitt Benckiser Group plc.

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Introduction

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Key Trends Analysis

            5.3.1. Demand Side Analysis

            5.3.2. Supply Side Analysis

        5.4. Key Market Indicators

            5.4.1. Overall Hygiene Products Industry Overview

        5.5. Porter’s Five Forces Analysis

        5.6. Industry SWOT Analysis

        5.7. Value Chain Analysis

        5.8. Raw Material Analysis

        5.9. Regulations & Guidelines

        5.10. Global Feminine Hygiene Products Market Analysis and Forecast, 2017 - 2031

            5.10.1. Market Value Projections (US$ Bn)

            5.10.2. Market Volume Projections (Thousand Units)

    6. Global Feminine Hygiene Products Market Analysis and Forecast, By Product Type

        6.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

            6.1.1. Menstrual Products

                6.1.1.1. Sanitary Pads & Napkins

                6.1.1.2. Menstrual cups

                6.1.1.3. Tampons

                6.1.1.4. Panty Liners & Shields

                6.1.1.5. Others

            6.1.2. Intimate Washes & Cleansing

                6.1.2.1. Moisturizers & Creams

                6.1.2.2. Wipes

                6.1.2.3. Spray

                6.1.2.4. Others

            6.1.3. Hair Removal Products

                6.1.3.1. Razors

                6.1.3.2. Strips & Wax

                6.1.3.3. Trimmers & Epilators,

                6.1.3.4. Others

            6.1.4. Others

        6.2. Incremental Opportunity, By Product Type

    7. Global Feminine Hygiene Products Market Analysis and Forecast, By Category

        7.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

            7.1.1. Conventional

            7.1.2. Organic

        7.2. Incremental Opportunity, By Category

    8. Global Feminine Hygiene Products Market Analysis and Forecast, By Usage

        8.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            8.1.1. Disposable

            8.1.2. Reusable

        8.2. Incremental Opportunity, By Usage

    9. Global Feminine Hygiene Products Market Analysis and Forecast, By Age Group

        9.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

            9.1.1. Below 15 years

            9.1.2. 15 – 25 years

            9.1.3. 26 – 40 years

            9.1.4. Above 40 years

        9.2. Incremental Opportunity, By Age Group

    10. Global Feminine Hygiene Products Market Analysis and Forecast, By Distribution Channel

        10.1. Overview

        10.2. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

            10.2.1. Online

                10.2.1.1. E-commerce Websites

                10.2.1.2. Company Website

            10.2.2. Offline

                10.2.2.1. Specialty Stores

                10.2.2.2. Supermarket/ Hypermarket

                10.2.2.3. Others

        10.3. Incremental Opportunity, By Distribution Channel

    11. Global Feminine Hygiene Products Market Analysis and Forecast, By Region

        11.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Region, 2017 - 2031

            11.1.1. North America

            11.1.2. Europe

            11.1.3. Asia Pacific

            11.1.4. Middle East & Africa

            11.1.5. South America

        11.2. Incremental Opportunity, By Region

    12. North America Feminine Hygiene Products Market Analysis and Forecast

        12.1. Regional Snapshot

        12.2. Brand Analysis

        12.3. Consumer Buying Behavior

            12.3.1. Purchasing Power

            12.3.2. Product Preference

            12.3.3. Buying Channel Preference

        12.4. Macro-Economic Factors

        12.5. Demographic Overview

        12.6. COVID-19 Impact Analysis

        12.7. Price Trend Analysis

            12.7.1. Weighted Average Price

        12.8. Key Trends Analysis

            12.8.1. Demand Side Analysis

            12.8.2. Supply Side Analysis

        12.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

            12.9.1. Menstrual Products

                12.9.1.1. Sanitary Pads & Napkins

                12.9.1.2. Menstrual cups

                12.9.1.3. Tampons

                12.9.1.4. Panty Liners & Shields

                12.9.1.5. Others

            12.9.2. Intimate Washes & Cleansing

                12.9.2.1. Moisturizers & Creams

                12.9.2.2. Wipes

                12.9.2.3. Spray

                12.9.2.4. Others

            12.9.3. Hair Removal Products

                12.9.3.1. Razors

                12.9.3.2. Strips & Wax

                12.9.3.3. Trimmers & Epilators,

                12.9.3.4. Others

            12.9.4. Others

        12.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

            12.10.1. Conventional

            12.10.2. Organic

        12.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            12.11.1. Disposable

            12.11.2. Reusable

        12.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

            12.12.1. Below 15 years

            12.12.2. 15 – 25 years

            12.12.3. 26 – 40 years

            12.12.4. Above 40 years

        12.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

            12.13.1. Online

                12.13.1.1. E-commerce Websites

                12.13.1.2. Company Website

            12.13.2. Offline

                12.13.2.1. Specialty Stores

                12.13.2.2. Supermarket/ Hypermarket

                12.13.2.3. Others

        12.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

            12.14.1. U.S

            12.14.2. Canada

            12.14.3. Rest of North America

        12.15. Incremental Opportunity Analysis

    13. Europe Feminine Hygiene Products Market Analysis and Forecast

        13.1. Regional Snapshot

        13.2. Brand Analysis

        13.3. Consumer Buying Behavior

            13.3.1. Purchasing Power

            13.3.2. Product Preference

            13.3.3. Buying Channel Preference

        13.4. Macro-Economic Factors

        13.5. Demographic Overview

        13.6. COVID-19 Impact Analysis

        13.7. Price Trend Analysis

            13.7.1. Weighted Average Price

        13.8. Key Trends Analysis

            13.8.1. Demand Side Analysis

            13.8.2. Supply Side Analysis

        13.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

            13.9.1. Menstrual Products

                13.9.1.1. Sanitary Pads & Napkins

                13.9.1.2. Menstrual cups

                13.9.1.3. Tampons

                13.9.1.4. Panty Liners & Shields

                13.9.1.5. Others

            13.9.2. Intimate Washes & Cleansing

                13.9.2.1. Moisturizers & Creams

                13.9.2.2. Wipes

                13.9.2.3. Spray

                13.9.2.4. Others

            13.9.3. Hair Removal Products

                13.9.3.1. Razors

                13.9.3.2. Strips & Wax

                13.9.3.3. Trimmers & Epilators,

                13.9.3.4. Others

            13.9.4. Others

        13.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

            13.10.1. Conventional

            13.10.2. Organic

        13.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            13.11.1. Disposable

            13.11.2. Reusable

        13.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

            13.12.1. Below 15 years

            13.12.2. 15 – 25 years

            13.12.3. 26 – 40 years

            13.12.4. Above 40 years

        13.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

            13.13.1. Online

                13.13.1.1. E-commerce Websites

                13.13.1.2. Company Website

            13.13.2. Offline

                13.13.2.1. Specialty Stores

                13.13.2.2. Supermarket/ Hypermarket

                13.13.2.3. Others

        13.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

            13.14.1. Germany

            13.14.2. France

            13.14.3. U.K

            13.14.4. Rest of Europe

        13.15. Incremental Opportunity Analysis

    14. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast

        14.1. Regional Snapshot

        14.2. Brand Analysis

        14.3. Consumer Buying Behavior

            14.3.1. Purchasing Power

            14.3.2. Product Preference

            14.3.3. Buying Channel Preference

        14.4. Macro-Economic Factors

        14.5. Demographic Overview

        14.6. COVID-19 Impact Analysis

        14.7. Price Trend Analysis

            14.7.1. Weighted Average Price

        14.8. Key Trends Analysis

            14.8.1. Demand Side Analysis

            14.8.2. Supply Side Analysis

        14.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

            14.9.1. Menstrual Products

                14.9.1.1. Sanitary Pads & Napkins

                14.9.1.2. Menstrual cups

                14.9.1.3. Tampons

                14.9.1.4. Panty Liners & Shields

                14.9.1.5. Others

            14.9.2. Intimate Washes & Cleansing

                14.9.2.1. Moisturizers & Creams

                14.9.2.2. Wipes

                14.9.2.3. Spray

                14.9.2.4. Others

            14.9.3. Hair Removal Products

                14.9.3.1. Razors

                14.9.3.2. Strips & Wax

                14.9.3.3. Trimmers & Epilators,

                14.9.3.4. Others

            14.9.4. Others

        14.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

            14.10.1. Conventional

            14.10.2. Organic

        14.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            14.11.1. Disposable

            14.11.2. Reusable

        14.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

            14.12.1. Below 15 years

            14.12.2. 15 – 25 years

            14.12.3. 26 – 40 years

            14.12.4. Above 40 years

        14.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

            14.13.1. Online

                14.13.1.1. E-commerce Websites

                14.13.1.2. Company Website

            14.13.2. Offline

                14.13.2.1. Specialty Stores

                14.13.2.2. Supermarket/ Hypermarket

                14.13.2.3. Others

        14.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

            14.14.1. China

            14.14.2. India

            14.14.3. Japan

            14.14.4. Rest of Asia Pacific

        14.15. Incremental Opportunity Analysis

    15. Middle East & Africa Feminine Hygiene Products Market Analysis and Forecast

        15.1. Regional Snapshot

        15.2. Brand Analysis

        15.3. Consumer Buying Behavior

            15.3.1. Purchasing Power

            15.3.2. Product Preference

            15.3.3. Buying Channel Preference

        15.4. Macro-Economic Factors

        15.5. Demographic Overview

        15.6. COVID-19 Impact Analysis

        15.7. Price Trend Analysis

            15.7.1. Weighted Average Price

        15.8. Key Trends Analysis

            15.8.1. Demand Side Analysis

            15.8.2. Supply Side Analysis

        15.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

            15.9.1. Menstrual Products

                15.9.1.1. Sanitary Pads & Napkins

                15.9.1.2. Menstrual cups

                15.9.1.3. Tampons

                15.9.1.4. Panty Liners & Shields

                15.9.1.5. Others

            15.9.2. Intimate Washes & Cleansing

                15.9.2.1. Moisturizers & Creams

                15.9.2.2. Wipes

                15.9.2.3. Spray

                15.9.2.4. Others

            15.9.3. Hair Removal Products

                15.9.3.1. Razors

                15.9.3.2. Strips & Wax

                15.9.3.3. Trimmers & Epilators,

                15.9.3.4. Others

            15.9.4. Others

        15.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

            15.10.1. Conventional

            15.10.2. Organic

        15.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            15.11.1. Disposable

            15.11.2. Reusable

        15.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

            15.12.1. Below 15 years

            15.12.2. 15 – 25 years

            15.12.3. 26 – 40 years

            15.12.4. Above 40 years

        15.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

            15.13.1. Online

                15.13.1.1. E-commerce Websites

                15.13.1.2. Company Website

            15.13.2. Offline

                15.13.2.1. Specialty Stores

                15.13.2.2. Supermarket/ Hypermarket

                15.13.2.3. Others

        15.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

            15.14.1. GCC

            15.14.2. South Africa

            15.14.3. Rest of MEA

        15.15. Incremental Opportunity Analysis

    16. South America Feminine Hygiene Products Market Analysis and Forecast

        16.1. Regional Snapshot

        16.2. Brand Analysis

        16.3. Consumer Buying Behavior

            16.3.1. Purchasing Power

            16.3.2. Product Preference

            16.3.3. Buying Channel Preference

        16.4. Macro-Economic Factors

        16.5. Demographic Overview

        16.6. COVID-19 Impact Analysis

        16.7. Price Trend Analysis

            16.7.1. Weighted Average Price

        16.8. Key Trends Analysis

            16.8.1. Demand Side Analysis

            16.8.2. Supply Side Analysis

        16.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

            16.9.1. Menstrual Products

                16.9.1.1. Sanitary Pads & Napkins

                16.9.1.2. Menstrual cups

                16.9.1.3. Tampons

                16.9.1.4. Panty Liners & Shields

                16.9.1.5. Others

            16.9.2. Intimate Washes & Cleansing

                16.9.2.1. Moisturizers & Creams

                16.9.2.2. Wipes

                16.9.2.3. Spray

                16.9.2.4. Others

            16.9.3. Hair Removal Products

                16.9.3.1. Razors

                16.9.3.2. Strips & Wax

                16.9.3.3. Trimmers & Epilators,

                16.9.3.4. Others

            16.9.4. Others

        16.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

            16.10.1. Conventional

            16.10.2. Organic

        16.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

            16.11.1. Disposable

            16.11.2. Reusable

        16.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

            16.12.1. Below 15 years

            16.12.2. 15 – 25 years

            16.12.3. 26 – 40 years

            16.12.4. Above 40 years

        16.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

            16.13.1. Online

                16.13.1.1. E-commerce Websites

                16.13.1.2. Company Website

            16.13.2. Offline

                16.13.2.1. Specialty Stores

                16.13.2.2. Supermarket/ Hypermarket

                16.13.2.3. Others

        16.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

            16.14.1. Brazil

            16.14.2. Rest of South America

        16.15. Incremental Opportunity Analysis

    17. Competition Landscape

        17.1. Market Player – Competition Dashboard

        17.2. Market Share Analysis (%)-2021

        17.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview, Go-To-Market Strategy) 

            17.3.1. Procter & Gamble

                17.3.1.1. Company Overview

                17.3.1.2. Sales Area/Geographical Presence

                17.3.1.3. Revenue

                17.3.1.4. Strategy & Business Overview

            17.3.2. Energizer Holdings, Inc.

                17.3.2.1. Company Overview

                17.3.2.2. Sales Area/Geographical Presence

                17.3.2.3. Revenue

                17.3.2.4. Strategy & Business Overview

            17.3.3. Edgewell Personal Care

                17.3.3.1. Company Overview

                17.3.3.2. Sales Area/Geographical Presence

                17.3.3.3. Revenue

                17.3.3.4. Strategy & Business Overview

            17.3.4. Unicharm Corporation

                17.3.4.1. Company Overview

                17.3.4.2. Sales Area/Geographical Presence

                17.3.4.3. Revenue

                17.3.4.4. Strategy & Business Overview

            17.3.5. Kimberly-Clark Corporation

                17.3.5.1. Company Overview

                17.3.5.2. Sales Area/Geographical Presence

                17.3.5.3. Revenue

                17.3.5.4. Strategy & Business Overview

            17.3.6. Lil-Lets Group Ltd.

                17.3.6.1. Company Overview

                17.3.6.2. Sales Area/Geographical Presence

                17.3.6.3. Revenue

                17.3.6.4. Strategy & Business Overview

            17.3.7. Glenmark Pharmaceuticals

                17.3.7.1. Company Overview

                17.3.7.2. Sales Area/Geographical Presence

                17.3.7.3. Revenue

                17.3.7.4. Strategy & Business Overview

            17.3.8. Biochemix Healthcare Private Limited

                17.3.8.1. Company Overview

                17.3.8.2. Sales Area/Geographical Presence

                17.3.8.3. Revenue

                17.3.8.4. Strategy & Business Overview

            17.3.9. Hengan International Group Co. Ltd.

                17.3.9.1. Company Overview

                17.3.9.2. Sales Area/Geographical Presence

                17.3.9.3. Revenue

                17.3.9.4. Strategy & Business Overview

            17.3.10. Reckitt Benckiser Group plc

                17.3.10.1. Company Overview

                17.3.10.2. Sales Area/Geographical Presence

                17.3.10.3. Revenue

                17.3.10.4. Strategy & Business Overview

    18. Key Takeaways

        18.1. Identification of Potential Market Spaces

            18.1.1. Product Type

            18.1.2. Category

            18.1.3. Usage

            18.1.4. Age Group

            18.1.5. Distribution Channel

            18.1.6. Geography

        18.2. Understanding the Buying Process of Customers

            18.2.1. Preferred Type

            18.2.2. Preferred Mode of Buying Products

            18.2.3. Preferred Pricing

            18.2.4. Target Audience

        18.3. Prevailing Market Risks

        18.4. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Global Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Table 2: Global Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 3: Global Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Table 4: Global Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Table 5: Global Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Table 6: Global Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Table 7: Global Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Table 8: Global Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 9: Global Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Table 10: Global Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 11: Global Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Table 12: Global Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Table 13: North America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Table 14: North America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 15: North America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Table 16: North America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Table 17: North America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Table 18: North America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Table 19: North America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Table 20: North America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 21: North America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Table 22: North America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 23: North America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Table 24: North America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Table 25: Europe Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Table 26: Europe Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 27: Europe Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Table 28: Europe Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Table 29: Europe Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Table 30: Europe Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Table 31: Europe Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Table 32: Europe Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 33: Europe Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Table 34: Europe Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 35: Europe Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Table 36: Europe Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Table 37: Asia Pacific Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Table 38: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 39: Asia Pacific Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Table 40: Asia Pacific Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Table 41: Asia Pacific Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Table 42: Asia Pacific Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Table 43: Asia Pacific Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Table 44: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 45: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Table 46: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 47: Asia Pacific Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Table 48: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Table 49: Middle East & Africa Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Table 50: Middle East & Africa Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 51: Middle East & Africa Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Table 52: Middle East & Africa Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Table 53: Middle East & Africa Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Table 54: Middle East & Africa Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Table 55: Middle East & Africa Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Table 56: Middle East & Africa Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 57: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Table 58: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 59: Middle East & Africa Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Table 60: Middle East & Africa Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Table 61: South America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Table 62: South America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 63: South America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Table 64: South America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Table 65: South America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Table 66: South America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Table 67: South America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Table 68: South America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 69: South America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Table 70: South America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 71: South America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Table 72: South America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    List of Figures

    Figure 1: Global Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Figure 2: Global Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 3: Global Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Figure 4: Global Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Figure 5: Global Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Figure 6: Global Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Figure 7: Global Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Figure 8: Global Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 9: Global Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Figure 10: Global Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 11: Global Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Figure 12: Global Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Figure 13: North America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Figure 14: North America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 15: North America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Figure 16: North America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Figure 17: North America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Figure 18: North America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Figure 19: North America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Figure 20: North America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 21: North America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Figure 22: North America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 23: North America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Figure 24: North America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Figure 25: Europe Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Figure 26: Europe Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 27: Europe Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Figure 28: Europe Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Figure 29: Europe Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Figure 30: Europe Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Figure 31: Europe Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Figure 32: Europe Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 33: Europe Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Figure 34: Europe Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 35: Europe Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Figure 36: Europe Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Figure 37: Asia Pacific Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Figure 38: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 39: Asia Pacific Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Figure 40: Asia Pacific Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Figure 41: Asia Pacific Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Figure 42: Asia Pacific Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Figure 43: Asia Pacific Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Figure 44: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 45: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Figure 46: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 47: Asia Pacific Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Figure 48: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Figure 49: Middle East & Africa Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Figure 50: Middle East & Africa Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 51: Middle East & Africa Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Figure 52: Middle East & Africa Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Figure 53: Middle East & Africa Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Figure 54: Middle East & Africa Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Figure 55: Middle East & Africa Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Figure 56: Middle East & Africa Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 57: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Figure 58: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 59: Middle East & Africa Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Figure 60: Middle East & Africa Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Figure 61: South America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

    Figure 62: South America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 63: South America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

    Figure 64: South America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

    Figure 65: South America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

    Figure 66: South America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

    Figure 67: South America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

    Figure 68: South America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 69: South America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

    Figure 70: South America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 71: South America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

    Figure 72: South America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

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