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Digital Signage Market

Digital Signage Market (Type - Standalone Digital Signage, Web-based Digital Signage, IPTV-based Digital Signage; Display Technology - OLED, LCD, HD Projector, LED; Offering - Hardware (Display/Monitor, Media Player), Software (Audience Analytics Software), Services; Application - Transportation, Retail, Hospitality, Entertainment and Sports, Education, Corporate, Banking) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019-2027

Digital Signage Market: Snapshot

Digital technologies have touched every worldwide sector. Of them, products from the digital signage market have emerged as a powerful tool with information-sharing capabilities. Digital signage is an electronic display platform useful in building brand awareness as well as advertising of a wide range of products. There is consistent growth in use of these digital tools in exhibitions and marketing events. This technology adoption is pushing the growth of the global digital signage market.

Many companies today have moved their focus on using digital technologies. The main motive of these efforts is to connect with their customer base. Making the use of digital signage, they are able to share key information about their new products or services easily. As a result, there is rising demand for digital signage from across many sectors. This indicates the growth opportunities for global digital signage market. Standalone digital signage, IPTV-based digital signage, and web-based digital signages are some of the options from which companies can select as per their need.

There are numerous industries such as transportation, retail, hospitality, education, sports, banking, and entertainment where digital signage finds application. This signifies a wider range of opportunities for players in the global signage market to expand their businesses. Besides, growing demand for anonymous viewer analytics (AVA) technology, interactivity, and superior-performance OLED is projected to drive the growth of the global digital signage market. Increased requirement of digital fabric graphics and new configurations and large-format displays is expected to create lucrative avenues for digital signage market during upcoming period.

In recent period, integration of digital signage and biometric technology has gathered the traction among many businesses. Using this integration, many companies have developed products that help to track heat paths and gaze tracking. Of them, gaze tracking technology is useful in locating the crowded area that signifies a larger number of consumers. This factor is helping many vendors in tracking consumer behavior, which works as an efficient marketing tool. This signifies increased inclination toward use of abovementioned technology in the upcoming period. As a result, the digital signage market is projected to witness increased growth avenues.

Global Digital Signage Market - Snapshot

Digital signage is dynamic electronic signage used to display multimedia content to engage viewers. Modern digital signage comprises a controller that uses a digital connection to deliver a crisp output signal to a digital display such as a plasma screen or LCD panel. This signage also comprises a playback device that uses a digital storage medium such as a hard drive to store digital content locally, ensuring smooth playback. In several cases, the device can be remotely controlled over the Internet to facilitate content updates, schedule changes, and compliance reporting. The global digital signage market is expected to expand at a CAGR of 5.5% between 2019 and 2027 and reach value of US$ 28,538.7 Mn by 2027.

global_digital_signage_market

The commercial sector across the world has undergone significant transformation over the last few years, owing to rapid technological advancements and digitization. Therefore, currently, well-established players as well as recent market entrants are investing in product innovation, brand strengthening, and customer retention and management, leading to increased competition among them. As a result, all these companies are investing to enhance the appearance of their products and services by promoting them through online marketing, exhibitions, and personalized display installations in their campuses for indoor and outdoor advertising. Amongst all, growth of digital signage has been the most significant. It has grown from a simple advertising medium to an effective retail engagement strategy. Thus, rapid technological advancements and digitization in the commercial sector are driving the digital signage market.

However, increasing adoption of smartphones and affordable Internet packages has led to drastic rise in surfing through mobile phones over the last few years. This has encouraged small and large businesses, which were strategizing omni-channel marketing, to increase sales through online advertising. According to the World Federation of Advertisers, leading advertisers in the world increased their online advertising investments in 2018, with 50% of them anticipated to raise their spending to around 20% year-on-year in the near future. Furthermore, digital signage is expensive than online advertising. In spite of this, in the long term, digital signage is expected to be largely preferred in sectors including retail, sports & entertainment, and commercial, owing to flexibility, cross-integration platform, better performance, and interactivity offered by it. Thus, the impact of this restraint is expected to be medium in the short term and low in the mid and long terms. Furthermore, increasing demand for interactivity, anonymous viewer analytics (AVA) technology, digital fabric graphics and new configurations, superior-performance OLED, and large-format displays is likely to create lucrative opportunities for the global digital signage market during the forecast period.

Key players operating in the global digital signage market and profiled in this report are Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Sharp Corporation, Advantec Co Ltd, BroadSign International, Cisco Systems Inc., LG Electronics, NEC Corporation, Omnivex Corporation, AdMobilize LLC., RedFalcon, and Quividi SARL.

Heightening Adoption of Digital Advertising Pursuits to Bring Good Growth Prospects for the Digital Signage Market

The digital signage market will observe stable growth across the assessment period of 2019-2027. The increasing use of digital tools in marketing techniques will serve as a vital growth contributor for the digital signage market. The growing influence of digital signage boards across many applications will also bring profitable growth opportunities.

  • Digital signs make use of technologies such as LCD, LED, and others to display different content types such as videos, information, streaming media, images, and others. They are of great use in transportation systems, stadiums, hotels, corporate buildings, public spaces, outdoor advertising, and others. These applications bring immense growth opportunities for the digital signage market. The advantages that digital signage boards offer also bode well for growth.
  • Growing awareness about the disadvantages of traditional marketing is urging many businesses to adopt digital advertisement methods. The players in the digital signage market are focusing on improving the quality of visibility through many steps. Research and development activities are also playing a vital role in the growth of the digital signage market.
  • Varied advertising companies are coming up with creative taglines. These taglines catch the attention of the prospective consumer quickly. To aid this process, many advertising companies adopt digital signage. This aspect will bring tremendous growth opportunities for the digital signage market.
  • The COVID-19 pandemic has a wide impact on the growth of the digital signage market. The pandemic has wreaked havoc and has disrupted various businesses and sectors. Many businesses in the non-essential sectors were ordered to be closed on the back of the stringent lockdown restrictions adopted by various countries around the globe. This factor affected the advertising campaigns. As businesses were shut, the owners didn’t adopt any advertising strategies for a brief time, which affected the digital signage market to a considerable extent.
  • Stadiums and public places where digital signage is used on a large scale were also closed, eventually having a negative effect on the growth rate. Nevertheless, the staggered reopening of several manufacturing units and is serving as a boon for the players in the digital signage market.

The global digital signage market has been segmented as follows:

Attribute Details

Type
  • Standalone Digital Signage
  • Web-based Digital Signage
  • IPTV-based Digital Signage

Display Technology
  • OLED
  • LCD
  • HD Projector
  • LED
  • Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

Offering
  • Hardware
    • Display/Monitor
    • Media Player
  • Software
    • Audience Analytics Software
    • Others
  • Services

Application
  • Transportation
  • Retail
  • Hospitality
  • Entertainment & Sports
  • Education
  • Corporate
  • Banking
  • Others

Region
  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary: Global Digital Signage Market

    4. Market Overview

        4.1. Introduction

        4.2. Market Dynamics

            4.2.1. Drivers

            4.2.2. Restraints

            4.2.3. Opportunities

        4.3. Key Market Indicators

        4.4. Global Digital Signage Market Analysis and Forecast, 2017-2027

            4.4.1. Market Revenue Projection (US$ Mn)

        4.5. Porter’s Five Forces Analysis - Global Digital Signage Market

        4.6. Value Chain Analysis - Global Digital Signage Market

        4.7. Market Outlook

    5. Global Digital Signage Market Analysis and Forecast, by Type

        5.1. Overview & Definitions

        5.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

            5.2.1. Standalone Digital Signage

            5.2.2. Web-based Digital Signage

            5.2.3. IPTV-based Digital Signage

        5.3. Type Comparison Matrix

        5.4. Global Digital Signage Market Attractiveness, by Type

    6. Global Digital Signage Market Analysis and Forecast, by Display Technology

        6.1. Overview & Definitions

        6.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

            6.2.1. OLED

            6.2.2. LCD

            6.2.3. HD Projector

            6.2.4. LED

            6.2.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

        6.3. Display Technology Comparison Matrix

        6.4. Global Digital Signage Market Attractiveness, by Display Technology

    7. Global Digital Signage Market Analysis and Forecast, by Offering

        7.1. Overview & Definitions

        7.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

            7.2.1. Hardware

                7.2.1.1. Display/Monitor

                7.2.1.2. Media Player

            7.2.2. Software

                7.2.2.1. Audience Analytics Software

                7.2.2.2. Others

            7.2.3. Services

        7.3. Offering Comparison Matrix

        7.4. Global Digital Signage Market Attractiveness, by Offering

    8. Global Digital Signage Market Analysis and Forecast, by Application

        8.1. Overview & Definitions

        8.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

            8.2.1. Transportation

            8.2.2. Retail

            8.2.3. Hospitality

            8.2.4. Entertainment & Sports

            8.2.5. Education

            8.2.6. Corporate

            8.2.7. Banking

            8.2.8. Others

        8.3. Application Comparison Matrix

        8.4. Global Digital Signage Market Attractiveness, by Application

    9. Global Digital Signage Market Analysis and Forecast, by Region

        9.1. Key Findings

        9.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017-2027

            9.2.1. North America

            9.2.2. Europe

            9.2.3. Asia Pacific

            9.2.4. Middle East & Africa

            9.2.5. South America

        9.3. Global Digital Signage Market Attractiveness, by Region

    10. North America Digital Signage Market Analysis and Forecast

        10.1. Key Findings

        10.2. Key Trends

        10.3. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

            10.3.1. Standalone Digital Signage

            10.3.2. Web-based Digital Signage

            10.3.3. IPTV-based Digital Signage

        10.4. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

            10.4.1. OLED

            10.4.2. LCD

            10.4.3. HD Projector

            10.4.4. LED

            10.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

        10.5. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

            10.5.1. Hardware

                10.5.1.1. Display/Monitor

                10.5.1.2. Media Player

            10.5.2. Software

                10.5.2.1. Audience Analytics Software

                10.5.2.2. Others

            10.5.3. Services

        10.6. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

            10.6.1. Transportation

            10.6.2. Retail

            10.6.3. Hospitality

            10.6.4. Entertainment & Sports

            10.6.5. Education

            10.6.6. Corporate

            10.6.7. Banking

            10.6.8. Others

        10.7. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

            10.7.1. U.S.

            10.7.2. Canada

            10.7.3. Rest of North America

        10.8. North America Digital Signage Market Attractiveness Analysis

            10.8.1. By Type

            10.8.2. By Display Technology

            10.8.3. By Offering

            10.8.4. By Application

            10.8.5. By Country/Sub-region

    11. Europe Digital Signage Market Analysis and Forecast

        11.1. Key Findings

        11.2. Key Trends

        11.3. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

            11.3.1. Standalone Digital Signage

            11.3.2. Web-based Digital Signage

            11.3.3. IPTV-based Digital Signage

        11.4. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

            11.4.1. OLED

            11.4.2. LCD

            11.4.3. HD Projector

            11.4.4. LED

            11.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

        11.5. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

            11.5.1. Hardware

                11.5.1.1. Display/Monitor

                11.5.1.2. Media Player

            11.5.2. Software

                11.5.2.1. Audience Analytics Software

                11.5.2.2. Others

            11.5.3. Services

        11.6. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

            11.6.1. Transportation

            11.6.2. Retail

            11.6.3. Hospitality

            11.6.4. Entertainment & Sports

            11.6.5. Education

            11.6.6. Corporate

            11.6.7. Banking

            11.6.8. Others

        11.7. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

            11.7.1. Germany

            11.7.2. U.K.

            11.7.3. France

            11.7.4. Rest of Europe

        11.8. Europe Digital Signage Market Attractiveness Analysis

            11.8.1. By Type

            11.8.2. By Display Technology

            11.8.3. By Offering

            11.8.4. By Application

            11.8.5. By Country/Sub-region

    12. Asia Pacific Digital Signage Market Analysis and Forecast

        12.1. Key Findings

        12.2. Key Trends

        12.3. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

            12.3.1. Standalone Digital Signage

            12.3.2. Web-based Digital Signage

            12.3.3. IPTV-based Digital Signage

        12.4. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

            12.4.1. OLED

            12.4.2. LCD

            12.4.3. HD Projector

            12.4.4. LED

            12.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

        12.5. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

            12.5.1. Hardware

                12.5.1.1. Display/Monitor

                12.5.1.2. Media Player

            12.5.2. Software

                12.5.2.1. Audience Analytics Software

                12.5.2.2. Others

            12.5.3. Services

        12.6. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

            12.6.1. Transportation

            12.6.2. Retail

            12.6.3. Hospitality

            12.6.4. Entertainment & Sports

            12.6.5. Education

            12.6.6. Corporate

            12.6.7. Banking

            12.6.8. Others

        12.7. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

            12.7.1. China

            12.7.2. India

            12.7.3. Japan

            12.7.5. Rest of Asia Pacific

        12.8. Asia Pacific Digital Signage Market Attractiveness Analysis

            12.8.1. By Type

            12.8.2. By Display Technology

            12.8.3. By Offering

            12.8.4. By Application

            12.8.5. By Country/Sub-region

    13. Middle East & Africa Digital Signage Market Analysis and Forecast

        13.1. Key Findings

        13.2. Key Trends

        13.3. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

            13.3.1. Standalone Digital Signage

            13.3.2. Web-based Digital Signage

            13.3.3. IPTV-based Digital Signage

        13.4. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

            13.4.1. OLED

            13.4.2. LCD

            13.4.3. HD Projector

            13.4.4. LED

            13.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

        13.5. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

            13.5.1. Hardware

                13.5.1.1. Display/Monitor

                13.5.1.2. Media Player

            13.5.2. Software

                13.5.2.1. Audience Analytics Software

                13.5.2.2. Others

            13.5.3. Services

        13.6. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

            13.6.1. Transportation

            13.6.2. Retail

            13.6.3. Hospitality

            13.6.4. Entertainment & Sports

            13.6.5. Education

            13.6.6. Corporate

            13.6.7. Banking

            13.6.8. Others

        13.7. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

            13.7.1. GCC

            13.7.2. South Africa

            13.7.3. Rest of Middle East & Africa

        13.8. Middle East & Africa Digital Signage Market Attractiveness Analysis

            13.8.1. By Type

            13.8.2. By Display Technology

            13.8.3. By Offering

            13.8.4. By Application

            13.8.5. By Country/Sub-region

    14. South America Digital Signage Market Analysis and Forecast

        14.1. Key Findings

        14.2. Key Trends

        14.3. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

            14.3.1. Standalone Digital Signage

            14.3.2. Web-based Digital Signage

            14.3.3. IPTV-based Digital Signage

        14.4. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

            14.4.1. OLED

            14.4.2. LCD

            14.4.3. HD Projector

            14.4.4. LED

            14.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

        14.5. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

            14.5.1. Hardware

                14.5.1.1. Display/Monitor

                14.5.1.2. Media Player

            14.5.2. Software

                14.5.2.1. Audience Analytics Software

                14.5.2.2. Others

            14.5.3. Services

        14.6. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

            14.6.1. Transportation

            14.6.2. Retail

            14.6.3. Hospitality

            14.6.4. Entertainment & Sports

            14.6.5. Education

            14.6.6. Corporate

            14.6.7. Banking

            14.6.8. Others

        14.7. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

            14.7.1. Brazil

            14.7.2. Rest of South America

        14.8. South America Digital Signage Market Attractiveness Analysis

            14.8.1. By Type

            14.8.2. By Display Technology

            14.8.3. By Offering

            14.8.4. By Application

            14.8.5. By Country/Sub-region

    15. Competition Landscape

        15.1. Market Players - Competition Matrix

        15.2. Global Digital Signage Market Share Analysis, by Company (2018)

        15.3. Company Profiles (Details - Overview, Financials, SWOT Analysis, Strategy)

            15.3.1. Advantec Co Ltd.

            15.3.2. Cisco Systems Inc.

            15.3.3. LG Electronics

            15.3.4. Panasonic Corporation

            15.3.5. Samsung Electronics Co., Ltd.

            15.3.6. NEC Corporation

            15.3.7. BroadSign International

            15.3.8. Sony Corporation

            15.3.9. Sharp Corporation

            15.3.10. Quividi

            15.3.11. RedFalcon

            15.3.12. AdMobilize LLC

            15.3.13. Omnivex Corporation

    16. Key Takeaways

    List of Tables

    Table 1: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

    Table 2: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

    Table 3: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

    Table 4: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

    Table 5: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017-2027

    Table 6: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

    Table 7: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

    Table 8: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

    Table 9: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

    Table 10: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

    Table 11: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

    Table 12: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

    Table 13: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

    Table 14: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

    Table 15: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

    Table 16: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

    Table 17: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

    Table 18: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

    Table 19: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

    Table 20: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

    Table 21: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

    Table 22: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

    Table 23: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

    Table 24: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

    Table 25: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

    Table 26: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017-2027

    Table 27: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017-2027

    Table 28: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017-2027

    Table 29: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017-2027

    Table 30: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017-2027

    List of Figures

    Figure 1: Global Digital Signage Market Revenue Projection (US$ Mn), 2017-2027

    Figure 2: Global Digital Signage Market Y-o-Y Growth (%) Forecast, 2017-2027

    Figure 3: Value Chain Analysis - Global Digital Signage Market

    Figure 4: Global Digital Signage Market Value Share (US$ Mn), by Type (2019)

    Figure 5: Global Digital Signage Market Value Share (US$ Mn), by Display Technology (2019)

    Figure 6: Global Digital Signage Market Value Share (US$ Mn), by Offering (2019)

    Figure 7: Global Digital Signage Market Value Share (US$ Mn), by Application (2019)

    Figure 8: Global Digital Signage Market Value Share Analysis, by Type, 2019 and 2027

    Figure 9: Global Digital Signage Market, by Type, Standalone

    Figure 10: Global Digital Signage Market, by Type, Web-based

    Figure 11: Global Digital Signage Market, by Type, IPTV-based

    Figure 12: Global Digital Signage Market Comparison Matrix, by Type

    Figure 13: Global Digital Signage Market Attractiveness Analysis, by Type

    Figure 14: Global Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027

    Figure 15: Global Digital Signage Market, by Display Technology, OLED

    Figure 16: Global Digital Signage Market, by Display Technology, LCD

    Figure 17: Global Digital Signage Market, by Display Technology, HD Projector

    Figure 18: Global Digital Signage Market, by Display Technology, LED

    Figure 19: Global Digital Signage Market, by Display Technology, Others

    Figure 20: Global Digital Signage Market Comparison Matrix, by Display Technology

    Figure 21: Global Digital Signage Market Attractiveness Analysis, by Display Technology

    Figure 22: Global Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027

    Figure 23: Global Digital Signage Market, by Offering, Hardware

    Figure 24: Global Digital Signage Market, by Offering, Software

    Figure 25: Global Digital Signage Market, by Offering, Services

    Figure 26: Global Digital Signage Market Comparison Matrix, by Offering

    Figure 27: Global Digital Signage Market Attractiveness Analysis, by Offering

    Figure 28: Global Digital Signage Market Value Share Analysis, by Application, 2019 and 2027

    Figure 29: Global Digital Signage Market, by Application, Transportation

    Figure 30: Global Digital Signage Market, by Application, Retail

    Figure 31: Global Digital Signage Market, by Application, Hospitality

    Figure 32: Global Digital Signage Market, by Application, Entertainment & Sports

    Figure 33: Global Digital Signage Market, by Application, Education

    Figure 34: Global Digital Signage Market, by Application, Corporate

    Figure 35: Global Digital Signage Market, by Application, Banking

    Figure 36: Global Digital Signage Market, by Application, Others

    Figure 37: Global Digital Signage Market Comparison Matrix, by Application

    Figure 38: Global Digital Signage Market Attractiveness Analysis, by Application

    Figure 39: Global Digital Signage Market Value Share Analysis, by Region, 2019 and 2027

    Figure 40: Global Digital Signage Market Comparison Matrix, by Region

    Figure 41: Global Digital Signage Market Attractiveness Analysis, by Region

    Figure 42: North America Digital Signage Market Value Share Analysis, by Type, 2019 and 2027

    Figure 43: North America Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027

    Figure 44: North America Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027

    Figure 45: North America Digital Signage Market Value Share Analysis, by Application, 2019 and 2027

    Figure 46: North America Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027

    Figure 47: North America Digital Signage Market Attractiveness Analysis, by Type

    Figure 48: North America Digital Signage Market Attractiveness Analysis, by Display Technology

    Figure 49: North America Digital Signage Market Attractiveness Analysis, by Offering

    Figure 50: North America Digital Signage Market Attractiveness Analysis, by Application

    Figure 51: North America Digital Signage Market Attractiveness Analysis, by Country/Sub-region

    Figure 52: Europe Digital Signage Market Value Share Analysis, by Type, 2019 and 2027

    Figure 53: Europe Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027

    Figure 54: Europe Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027

    Figure 55: Europe Digital Signage Market Value Share Analysis, by Application, 2019 and 2027

    Figure 56: Europe Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027

    Figure 57: Europe Digital Signage Market Attractiveness Analysis, by Type

    Figure 58: Europe Digital Signage Market Attractiveness Analysis, by Display Technology

    Figure 59: Europe Digital Signage Market Attractiveness Analysis, by Offering

    Figure 60: Europe Digital Signage Market Attractiveness Analysis, by Application

    Figure 61: Europe Digital Signage Market Attractiveness Analysis, by Country/Sub-region

    Figure 62: Asia Pacific Digital Signage Market Value Share Analysis, by Type, 2019 and 2027

    Figure 63: Asia Pacific Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027

    Figure 64: Asia Pacific Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027

    Figure 65: Asia Pacific Digital Signage Market Value Share Analysis, by Application, 2019 and 2027

    Figure 66: Asia Pacific Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027

    Figure 67: Asia Pacific Digital Signage Market Attractiveness Analysis, by Type

    Figure 68: Asia Pacific Digital Signage Market Attractiveness Analysis, by Display Technology

    Figure 69: Asia Pacific Digital Signage Market Attractiveness Analysis, by Offering

    Figure 70: Asia Pacific Digital Signage Market Attractiveness Analysis, by Application

    Figure 71: Asia Pacific Digital Signage Market Attractiveness Analysis, by Country/Sub-region

    Figure 72: MEA Digital Signage Market Value Share Analysis, by Type, 2019 and 2027

    Figure 73: MEA Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027

    Figure 74: MEA Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027

    Figure 75: MEA Digital Signage Market Value Share Analysis, by Application, 2019 and 2027

    Figure 76: MEA Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027

    Figure 77: MEA Digital Signage Market Attractiveness Analysis, by Type

    Figure 78: MEA Digital Signage Market Attractiveness Analysis, by Display Technology

    Figure 79: MEA Digital Signage Market Attractiveness Analysis, by Offering

    Figure 80: MEA Digital Signage Market Attractiveness Analysis, by Application

    Figure 81: MEA Digital Signage Market Attractiveness Analysis, by Country/Sub-region

    Figure 82: South America Digital Signage Market Value Share Analysis, by Type, 2019 and 2027

    Figure 83: South America Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027

    Figure 84: South America Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027

    Figure 85: South America Digital Signage Market Value Share Analysis, by Application, 2019 and 2027

    Figure 86: South America Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027

    Figure 87: South America Digital Signage Market Attractiveness Analysis, by Type

    Figure 88: South America Digital Signage Market Attractiveness Analysis, by Display Technology

    Figure 89: South America Digital Signage Market Attractiveness Analysis, by Offering

    Figure 90: South America Digital Signage Market Attractiveness Analysis, by Application

    Figure 91: South America Digital Signage Market Attractiveness Analysis, by Country/Sub-region

    Figure 92: Global Digital Signage Market Share Analysis, by Company (2018)

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Digital Signage Market

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