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Digital Ad Spending Market

Digital Ad Spending Market (Ad Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, and Others; Platform: Mobile, Desktop, and DOOH; Enterprise Size: SMEs and Large Enterprise; and End User: Retail & eCommerce, BFSI, Automotive, IT & Telecom, Media & Entertainment, Healthcare, Government, Transportation, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Extension of COVID-19 Lockdown in India Compels Stakeholders to Anticipate Future Trends

The digital ad spending market has witnessed an unprecedented increase in the budgets of online businesses due to travel restriction during the COVID-19 pandemic. Since physical events such as conferences, concerts, and sporting events have either been cancelled or postponed, digital marketers have been capitalizing on this opportunity to approach retail businesses, BFSI, and automotive companies to adapt to digital marketing.

Since the automotive industry has been worst hit due to the coronavirus pandemic, creative marketing and sales strategies, such as virtual test drives, digital showrooms, and online reviews on new car launches are growing prominent. Companies including Google, Spotify, and Unilever are encouraging employees to work from home. The extension of lockdown in many cities of India and the high number of COVID-19 cases in Singapore, Canada, and Australia have compelled stakeholders in the digital ad spending market to anticipate future possibilities.

digital ad spending market infographic

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Mobile Messaging Channels Hold Potential to Increase Conversion Rates

Steering engagement with an increasing number of channels available to connect with customers is potentially challenging for digital marketers. Digital strategists and social media evangelists are moving toward the direction of consumers, whilst adopting mobile messaging channels that were previously used for chatting with friends. Mobile messaging channels are enabling two-way dialogue between brands and consumers. Digital marketers in the digital ad spending market are capitalizing on this opportunity to leverage personalized and dynamic content on these channels that help to enhance customer experience and build customer loyalty.

Innovative thinking around earned media placements, leadership content, and article placements are among many other strategies being used by digital marketers to increase conversion rates.

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Hybrid-channel Buying Habits Creating Incremental Opportunities for Marketers

Since an increasing number of individuals are seen increasing their online time in order to read news, scrolling social media, and streaming videos, retailers are expected to increase their ad spending. This explains why the digital ad spending market is expected to grow at an astonishing CAGR of ~14% during the forecast period. Viewers and consumers are adopting new hybrid-channel buying habits such as BOPIS (buy-online-pickup-in-store), online shopping, and curbside pickup, which are catching the attention of marketing companies in the digital ad spending market.

In a survey conducted by Criteo - a provider of advertising platform for the open Internet, it has been reported that online plus in-store sales fell significantly in 2020 as compared to 2019. However, there has been an increase in website and eCommerce sales.

Real-time Customer Interaction Growing Prominent in India’s BFSI Sector

The BFSI sector has increased its ad spends for paid search, followed by display ads and social media. Such trends are translating into revenue opportunities for marketing companies in the digital ad spending market. Marketers are tapping into lucrative growth opportunities in the Indian BFSI sector, since clients are adopting advanced technologies to increase customer acquisition and ensure better outcomes for businesses.

The BFSI sector is becoming extremely complex with the rise of mobile and open banking. The advertising companies in the digital ad spending market are recognizing a growing demand for real-time customer interaction, personalized services, and new regulations. This is fueling the demand for digital marketing and communications, which are crucial to financial brands in order to gain an edge in today’s cutthroat competition. Programmatic ad networks combined with direct methods are growing popular in India’s BFSI sector.

Marketers Expect Economic Growth in Travel, Automotive Industries post COVID-19 Crisis

The rising economic growth in European countries such as France and the U.S. after a decline in COVID-19 cases is anticipated to generate revenue opportunities for stakeholders in the digital ad spending market. This trend is predicted to lift different advertising channels and formats such as digital video, social media, and the out-of-home. The analysts at Transparency Market Research (TMR) expect a double-digit growth in digital ad spending, whereas traditional mediums including national radio and TV are estimated for a single digit growth.

Companies in the digital ad spending market are expecting an increase in spending by travel and automotive industries, owing to evolving behaviors of customers post the COVID-19 outbreak in France and the U.S. Massive vaccine rollout in most countries is another key driver for market growth since people are able to move freely.

Mobile Commerce Ushering Change in Market Landscape

Mobile advertising and programmatic advertising are a fast growing phenomenon in the global digital ad spending market. Mobile advertising has been outpacing all other forms of digital advertising in the U.S. It accounts for more than 50% of the digital ad revenue spending in the U.S. In the upcoming years, it is anticipated that the revenue share of mobile advertising has the potential to surpass the ad revenue spending carried out for TV.

The programmatic advertising is being highly publicized for its automated budding on advertising inventory that takes place in real-time. The digital marketing companies in the digital ad spending market are taking advantage of this opportunity, since programmatic marketing allows strategists to show an ad to a specific customer and in a specific context.

Real-time Bidding Eliminating Issues Associated with Blind Ad Buys

Content marketing has not only gained recognition in the past, but marketers in the digital ad spending market are seen to have a renewed interest for the same. An increasing number of businesses is realizing the importance and effectiveness of digital banners and display ads.

Instead of serving up an ad, companies are embedding storytelling in marketing pitch to resonate with the target audience. This is being manifested in the form of publisher-tailored content, which the advertiser can sponsor. Content marketing has given rise to brands as publishers’ movement that has led to personalization in brand messages. New level of demographic data and real-time bidding with programmatic advertising are eliminating the issues associated with blind ad buys. As such, marketers are expected to face evolving privacy regulations and phasing out of third party cookies for digital ads.

digital ad spending market segmentation

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Analysts’ Viewpoint

Even though the shift to eCommerce will help to bolster digital sales, the U.S. retailers are likely to increase their digital ad spending at a sluggish rate due to uncertainties in demand and supply amid the coronavirus pandemic. The digital ad spending market is expected to reach a valuation of US$ 1.4 Trn by the end of 2031. However, evolving privacy regulations, such as Apple announcing changes to iOS 14 to increase user privacy will affect the performance of Facebook campaigns. Stakeholders should find alternative marketing strategies such as programmatic marketing to eliminate issues of blind ad buying and target genuine customers in order to increase conversion rates.

Digital Ad Spending Market: Overview

  • The latest research report published by Transparency Market Research pertains to the global digital ad spending market for the historical period of 2018–2019; 2020 is the actual year, and the forecast period is 2021-2031. Increase in penetration of tablets and smartphones, and technology implementation in enterprises are key factors leading to the growth of the digital ad spending market. Rise in spending on advertisements by retail & eCommerce, BFSI, automotive, IT & telecom, media & entertainment, and healthcare sectors is anticipated to propel the digital ad spending market during the forecast period.
  • In terms of revenue, the global digital ad spending market is estimated to reach the value of US$ 1.4 Trn by 2031, expanding at a CAGR of ~14% during the forecast period

Rise in Adoption of Digital Media Platforms and Spending on Digital Video Ads: Key Driver of Digital Ad Spending Market

  • Expansion of the media & entertainment sector due to surge in the number of digital media platforms or advent of OTT platforms across the globe is anticipated to fuel the digital ad spending market growth. Rise in investments in digital video content and digital video advertising spending by advertisers is expected to propel the digital ad spending market. Digital display ads, including video, is a rapidly expanding ad format. For instance, according to the IAB Europe, 73% of advertisers were investing more than 41% of their budgets in digital video in 2020. Hence, increase in spending on video ads by advertisers is anticipated to drive the digital ad spending market during the forecast period.
  • Software development companies are focused on the development of different enterprise mobile apps related to accounting & finance, communication & collaboration, CRM, and ERP processes. Demand for entertainment apps and health & fitness apps is increasing among students and working professionals globally. Thus, an increase in the demand for enterprise mobile apps, short video mobile apps, and health & fitness apps among users fuels the digital ad spending market.
  • COVID-19 has effectively reset all sectors. Demand for digital advertisement decreased during the COVID-19 pandemic by end users. During the pandemic, digital ad spending was used for numerous purposes such as promoting distance work and training, and supporting online channels or websites in the sale of essential products and services. This is expected to boost the digital ad spending market during the forecast period.

Integration of AI/ ML/ AR Technology in Digital Advertisement

  • Artificial intelligence and machine learning technologies help to recognize trends and patterns in interaction of visitors with a website or digital experience allowing digital marketers to rapidly improve the content management of websites and distribution of new digital content. This is essentially carried out with a CMS, which is capable of distributing content across multiple channels, from websites to mobile apps and Internet of Things (IoT). Hence, integration of artificial intelligence/machine learning/augmented reality technology in advertisement is projected to offer lucrative opportunities for the digital ad spending market during the forecast period.
  • Thus, rise in need of behavioral marketing & better targeting and personalization of video ads is expected to create lucrative opportunities for the digital ad spending market during the forecast period

Digital Ad Spending Market: Competition Landscape

  • Detailed profiles of providers of digital ad spending have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies. Key players operating in the global digital ad spending market are
    • Atheer, Inc.
    • Barco N.V.
    • Blippar.com Ltd.
    • Curiscope
    • Dell Technologies Inc.
    • EON Reality, Inc.
    • Google, LLC
    • Honeywell International, Inc.
    • HP Development Company, L.P.
    • HTC Corporation
    • Magic Leap, Inc.
    • Manus Machinae B.V.
    • Microsoft Corporation
    • Nokia Corporation
    • Oculus VR LLC
    • Qualcomm Incorporated
    • Samsung Electronics Co., Ltd.
    • Semcon
    • Sony Interactive Entertainment LLC
    • Vuzix Corporation

Digital Ad Spending Market: Key Developments

  • Key providers of digital ad spending, such as Google LLC, Facebook Inc., Microsoft Corporation, Twitter Inc., and Alibaba.com, are focusing on the development of cost-effective and compact digital ad spending to attract more customers. Additionally, players active in providing digital ad spending are focusing on inorganic growth strategies such as strategic collaborations and merger & acquisition activities with technology partners to improve their offerings and market reach. Some other key developments in the global digital ad spending market are highlighted below:
    • In March 2021, Microsoft Corporation expanded its partnership with Zirca Digital Solutions, a digital advertising and content solution provider, to accelerate Bing advertising growth in India
    • In November 2020, AdColony, Inc. collaborated with Anzu.io to introduce in-game advertising solutions across display and video to brands and agencies
    • In May 2020, Google LLC acquired DoubleClick, Inc., a provider of digital marketing technology and services to rebrand its ads platform
  • In the global digital ad spending market report, we have discussed individual strategies, followed by company profiles of providers of digital ad spending. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global digital ad spending market.

Digital Ad Spending Market – Segmentation

TMR’s research study assesses the digital ad spending market on the basis of ad format, platform, enterprise size, end user, and region. The report presents extensive market dynamics and progressive trends associated with different segments, and how they influence the growth prospects of the digital ad spending market.

Ad Format
  • Display Ads
  • Social Media
  • Native Advertising
  • Search Ads
  • Video Ads
  • Others
Platform
  • Mobile
  • Desktop
  • DOOH
Enterprise Size
  • SMEs
  • Large Enterprise
End User
  • Retail & eCommerce
  • BFSI
  • Automotive
  • IT & Telecom
  • Media & Entertainment
  • Healthcare
  • Government
  • Transportation
  • Others
Region
  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

    1. Preface

        1.1. Market Introduction

        1.2. Market Segmentation

        1.3. Key Research Objectives

    2. Assumptions and Research Methodology

        2.1. Research Methodology

            2.1.1. List of Primary and Secondary Sources

        2.2. Key Assumptions for Data Modelling 

    3. Executive Summary - Global Digital Ad Spending Market

    4. Market Overview

        4.1. Market Definition

        4.2. Technology Roadmap

        4.3. Key Market Indicator

        4.4. Market Factor Analysis

            4.4.1. Forecast Factors

            4.4.2. Ecosystem/ Value Chain Analysis 

            4.4.3. Market Dynamics (Growth Influencers)

                4.4.3.1. Drivers

                4.4.3.2. Restraints

                4.4.3.3. Opportunities

                4.4.3.4. Impact Analysis of Drivers and Restraints

        4.5. COVID-19 Impact Analysis

            4.5.1. Impact of COVID-19 on Digital Ad Spending Market

            4.5.2. End-user Sentiment Analysis: Comparative Analysis on Spending

                4.5.2.1. Increase in Spending

                4.5.2.2. Decrease in Spending

            4.5.3. Short Term and Long Term Impact on the Market

            4.5.4. Recovery Period (3 Months/6 Months/12 Months)

        4.6. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)

            4.6.1. By Ad Format

            4.6.2. By Platform

            4.6.3. By Enterprise

            4.6.4. By End-user

    5. Global Digital Ad Spending Market Analysis and Forecast

        5.1. Market Revenue Analysis (US$ Bn), 2016-2031

            5.1.1. Historic Growth Trends, 2016-2020

            5.1.2. Forecast Trends, 2021-2031

    6. Global Digital Ad Spending Market Analysis, by Ad Format

        6.1. Overview and Definitions

        6.2. Key Segment Analysis

        6.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Ad Format, 2018 - 2031

            6.3.1. Display Ads

            6.3.2. Social Media

            6.3.3. Native Advertising

            6.3.4. Search Ads

            6.3.5. Video Ads

            6.3.6. Others

    7. Global Digital Ad Spending Market Analysis, by Platform

        7.1. Overview and Definitions

        7.2. Key Segment Analysis

        7.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Platform, 2018 - 2031

            7.3.1. Mobile

            7.3.2. Desktop

            7.3.3. DOOH

    8. Global Digital Ad Spending Market Analysis, by Enterprise Size

        8.1. Overview and Definitions

        8.2. Key Segment Analysis

        8.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Enterprise Size, 2018 - 2031

            8.3.1. SMEs

            8.3.2. Large Enterprises

    9. Global Digital Ad Spending Market Analysis, by End-user

        9.1. Key Segment Analysis

        9.2. Digital Ad Spending Market Size (US$ Bn) Forecast, by End-user, 2018 - 2031

            9.2.1. Retail & E-commerce

            9.2.2. BFSI

            9.2.3. Automotive

            9.2.4. IT & Telecom

            9.2.5. Media & Entertainment

            9.2.6. Healthcare

            9.2.7. Government

            9.2.8. Transportation

            9.2.9. Others (Education, Manufacturing, etc.)

    10. Global Digital Ad Spending Market Analysis and Forecast, by Region

        10.1. Key Findings

        10.2. Digital Ad Spending Market Size (US$ Bn) Forecast, by Region, 2018 - 2031

            10.2.1. North America

            10.2.2. Europe

            10.2.3. Asia Pacific

            10.2.4. Middle East & Africa

            10.2.5. South America

    11. North America Digital Ad Spending Market Analysis

        11.1. Regional Outlook

        11.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            11.2.1. By Ad Format

            11.2.2. By Platform

            11.2.3. By Enterprise

            11.2.4. By End-user

        11.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country, 2018 - 2031

            11.3.1. U.S.

            11.3.2. Canada

            11.3.3. Mexico

    12. Europe Digital Ad Spending Market Analysis and Forecast

        12.1. Regional Outlook

        12.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            12.2.1. By Ad Format

            12.2.2. By Platform

            12.2.3. By Enterprise

            12.2.4. By End-user

        12.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            12.3.1. Germany

            12.3.2. U.K.

            12.3.3. France

            12.3.4. Spain

            12.3.5. Italy

            12.3.6. Rest of Europe

    13. Asia Pacific Digital Ad Spending Market Analysis and Forecast

        13.1. Regional Outlook

        13.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            13.2.1. By Ad Format

            13.2.2. By Platform

            13.2.3. By Enterprise

            13.2.4. By End-user

        13.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            13.3.1. China

            13.3.2. India

            13.3.3. Japan

            13.3.4. ASEAN

            13.3.5. Rest of Asia Pacific

    14. Middle East & Africa (MEA) Digital Ad Spending Market Analysis and Forecast

        14.1. Regional Outlook

        14.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            14.2.1. By Ad Format

            14.2.2. By Platform

            14.2.3. By Enterprise

            14.2.4. By End-user

        14.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            14.3.1. Saudi Arabia

            14.3.2. The United Arab Emirates

            14.3.3. South Africa

            14.3.4. Rest of Middle East & Africa (MEA)

    15. South America Digital Ad Spending Market Analysis and Forecast

        15.1. Regional Outlook

        15.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

            15.2.1. By Ad Format

            15.2.2. By Platform

            15.2.3. By Enterprise

            15.2.4. By End-user

        15.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

            15.3.1. Brazil

            15.3.2. Argentina

            15.3.3. Rest of South America

    16. Competition Landscape

        16.1. Market Competition Matrix, by Leading Players 

        16.2. Market Revenue Share Analysis (%), by Leading Players (2020)

    17. Company Profiles

        17.1. Alibaba.com

            17.1.1. Business Overview

            17.1.2. Product Portfolio

            17.1.3. Geographical Footprint

            17.1.4. Revenue and Strategy

            17.1.5. Key Competitors

            17.1.6. Recent Developments

        17.2. AdColony, Inc.

            17.2.1. Business Overview

            17.2.2. Product Portfolio

            17.2.3. Geographical Footprint

            17.2.4. Revenue and Strategy

            17.2.5. Key Competitors

            17.2.6. Recent Developments

        17.3. Adknowledge (v2 Ventures)

            17.3.1. Business Overview

            17.3.2. Product Portfolio

            17.3.3. Geographical Footprint

            17.3.4. Revenue and Strategy

            17.3.5. Key Competitors

            17.3.6. Recent Developments

        17.4. Amazon.com, Inc.

            17.4.1. Business Overview

            17.4.2. Product Portfolio

            17.4.3. Geographical Footprint

            17.4.4. Revenue and Strategy

            17.4.5. Key Competitors

            17.4.6. Recent Developments

        17.5. Apple Inc.

            17.5.1. Business Overview

            17.5.2. Product Portfolio

            17.5.3. Geographical Footprint

            17.5.4. Revenue and Strategy

            17.5.5. Key Competitors

            17.5.6. Recent Developments

        17.6. Applovin Corporation

            17.6.1. Business Overview

            17.6.2. Product Portfolio

            17.6.3. Geographical Footprint

            17.6.4. Revenue and Strategy

            17.6.5. Key Competitors

            17.6.6. Recent Developments

        17.7. Baidu, Inc.

            17.7.1. Business Overview

            17.7.2. Product Portfolio

            17.7.3. Geographical Footprint

            17.7.4. Revenue and Strategy

            17.7.5. Key Competitors

            17.7.6. Recent Developments

        17.8. Chartboost, Inc.

            17.8.1. Business Overview

            17.8.2. Product Portfolio

            17.8.3. Geographical Footprint

            17.8.4. Revenue and Strategy

            17.8.5. Key Competitors

            17.8.6. Recent Developments

        17.9. Facebook Inc.

            17.9.1. Business Overview

            17.9.2. Product Portfolio

            17.9.3. Geographical Footprint

            17.9.4. Revenue and Strategy

            17.9.5. Key Competitors

            17.9.6. Recent Developments

        17.10. Google Inc.

            17.10.1. Business Overview

            17.10.2. Product Portfolio

            17.10.3. Geographical Footprint

            17.10.4. Revenue and Strategy

            17.10.5. Key Competitors

            17.10.6. Recent Developments

        17.11. IAC (InterActiveCorp)

            17.11.1. Business Overview

            17.11.2. Product Portfolio

            17.11.3. Geographical Footprint

            17.11.4. Revenue and Strategy

            17.11.5. Key Competitors

            17.11.6. Recent Developments

        17.12. Microsoft Corporation

            17.12.1. Business Overview

            17.12.2. Product Portfolio

            17.12.3. Geographical Footprint

            17.12.4. Revenue and Strategy

            17.12.5. Key Competitors

            17.12.6. Recent Developments

        17.13. MMedia Group Ltd

            17.13.1. Business Overview

            17.13.2. Product Portfolio

            17.13.3. Geographical Footprint

            17.13.4. Revenue and Strategy

            17.13.5. Key Competitors

            17.13.6. Recent Developments

        17.14. Sina Corporation

            17.14.1. Business Overview

            17.14.2. Product Portfolio

            17.14.3. Geographical Footprint

            17.14.4. Revenue and Strategy

            17.14.5. Key Competitors

            17.14.6. Recent Developments

        17.15. Taboola, Inc.

            17.15.1. Business Overview

            17.15.2. Product Portfolio

            17.15.3. Geographical Footprint

            17.15.4. Revenue and Strategy

            17.15.5. Key Competitors

            17.15.6. Recent Developments

        17.16. Tencent Holdings Ltd.

            17.16.1. Business Overview

            17.16.2. Product Portfolio

            17.16.3. Geographical Footprint

            17.16.4. Revenue and Strategy

            17.16.5. Key Competitors

            17.16.6. Recent Developments

        17.17. TubeMogul (Adobe Inc.)

            17.17.1. Business Overview

            17.17.2. Product Portfolio

            17.17.3. Geographical Footprint

            17.17.4. Revenue and Strategy

            17.17.5. Key Competitors

            17.17.6. Recent Developments

        17.18. Twitter, Inc. (MoPub)

            17.18.1. Business Overview

            17.18.2. Product Portfolio

            17.18.3. Geographical Footprint

            17.18.4. Revenue and Strategy

            17.18.5. Key Competitors

            17.18.6. Recent Developments

        17.19. Unity Technologies

            17.19.1. Business Overview

            17.19.2. Product Portfolio

            17.19.3. Geographical Footprint

            17.19.4. Revenue and Strategy

            17.19.5. Key Competitors

            17.19.6. Recent Developments

        17.20. Yahoo! Inc. (Verizon Media)

            17.20.1. Business Overview

            17.20.2. Product Portfolio

            17.20.3. Geographical Footprint

            17.20.4. Revenue and Strategy

            17.20.5. Key Competitors

            17.20.6. Recent Developments

    18. Key Takeaways

    List of Tables

    Table 1: Acronyms Used in Digital Ad Spending Market

    Table 2: North America Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 3: Europe Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 4: Asia Pacific Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 5: Middle East & Africa Digital Ad Spending Market Revenue Analysis, by Country, 2021 and 2031 (US$ Bn)

    Table 6: South America Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

    Table 7: Global Mobile Market, Key Facts

    Table 8: Region-wise Mobile Contribution to GDP, 2019

    Table 9: Internet Users, by Region

    Table 10: Forecast Factors: Relevance and Impact (1/2)

    Table 11: Forecast Factors: Relevance and Impact (2/2)

    Table 12: Impact Analysis of Drivers & Restraint

    Table 13: Global Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

    Table 14: Global Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

    Table 15: Global Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

    Table 16: Global Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

    Table 17: Global Digital Ad Spending Market Volume (US$ Bn) Forecast, by Region, 2018 - 2031

    Table 18: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

    Table 19: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

    Table 20: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

    Table 21: North America Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

    Table 22: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 23: U.S. Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 24: Canada Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 25: Mexico Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 26: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

    Table 27: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

    Table 28: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

    Table 29: Europe Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

    Table 30: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 31: Germany Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 32: U.K. Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 33: France Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 34: Spain Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 35: Italy Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 36: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

    Table 37: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

    Table 38: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

    Table 39: Asia Pacific Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

    Table 40: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 41: China Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 42: India Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 43: Japan Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 44: ASEAN Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 45: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

    Table 46: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

    Table 47: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

    Table 48: Middle East & Africa Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

    Table 49: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 50: Saudi Arabia Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 51: The United Arab Emirates Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 52: South Africa Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 53: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

    Table 54: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

    Table 55: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

    Table 56: South America Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

    Table 57: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

    Table 58: Brazil Emirates Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 59: Argentina Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

    Table 60: Competition Matrix of Digital Ad Spending Market

    List of Figures

    Figure 1: Global Digital Ad Spending Market Size (US$ Bn) Forecast, 2018–2031

    Figure 2: Global Digital Ad Spending Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2021E

    Figure 3: Top Segment Analysis of Digital Ad Spending Market

    Figure 4: Global Digital Ad Spending Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2031F

    Figure 5: Global Mobile Contribution to Economic Growth (US$ Billion, % of GDP), by Mobile Component

    Figure 6: Global Advertisement Revenue Y-o-Y Growth During COVID-19 (2020)

    Figure 7: Global Digital Ad Spending Market Attractiveness Assessment, by Ad Format

    Figure 8: Global Digital Ad Spending Market Attractiveness Assessment, by Platform

    Figure 9: Global Digital Ad Spending Market Attractiveness Assessment, by Enterprise

    Figure 10: Global Digital Ad Spending Market Attractiveness Assessment, by End-user

    Figure 11: Global Digital Ad Spending Market Attractiveness Assessment, by Region

    Figure 12: Global Digital Ad Spending Market Revenue (US$ Bn) Historic Trends, 2015 - 2019

    Figure 13: Global Digital Ad Spending Market Revenue Opportunity (US$ Bn) Historic Trends, 2015 - 2019

    Figure 14: Global Digital Ad Spending Market Value Share Analysis, by Ad Forecast, 2021

    Figure 15: Global Digital Ad Spending Market Value Share Analysis, by Ad Format, 2031

    Figure 16: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Display Ads, 2021 – 2031

    Figure 17: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Social Media, 2021 – 2031

    Figure 18: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Native Advertising, 2021 – 2031

    Figure 19: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Search Ads, 2021 – 2031

    Figure 20: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Video Ads, 2021 – 2031

    Figure 21: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 22: Global Digital Ad Spending Market Value Share Analysis, by Platform, 2021

    Figure 23: Global Digital Ad Spending Market Value Share Analysis, by Platform, 2031

    Figure 24: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Mobile, 2021 – 2031

    Figure 25: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Desktop, 2021 – 2031

    Figure 26: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by DOOH, 2021 – 2031

    Figure 27: Global Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2021

    Figure 28: Global Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2031

    Figure 29: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by SMEs, 2021 – 2031

    Figure 30: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Large Enterprises, 2021 – 2031

    Figure 31: Global Digital Ad Spending Market Value Share Analysis, by End-user, 2021

    Figure 32: Global Digital Ad Spending Market Value Share Analysis, by End-user, 2031

    Figure 33: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Retail & E-commerce, 2021 – 2031

    Figure 34: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by BFSI, 2021 – 2031

    Figure 35: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Automotive, 2021 – 2031

    Figure 36: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by IT & Telecom, 2021 – 2031

    Figure 37: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Media & Entertainment, 2021 – 2031

    Figure 38: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Healthcare, 2021 – 2031

    Figure 39: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Government, 2021 – 2031

    Figure 40: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Transportation, 2021 – 2031

    Figure 41: Global Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 42: Global Digital Ad Spending Market Opportunity (US$ Bn), by Region

    Figure 43: Global Digital Ad Spending Market Opportunity Share (%), by Region, 2021–2031

    Figure 44: Global Digital Ad Spending Market Size (US$ Bn), by Region, 2021 & 2031

    Figure 45: Global Digital Ad Spending Market Value Share Analysis, by Region, 2021

    Figure 46: Global Digital Ad Spending Market Value Share Analysis, by Region, 2031

    Figure 47: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 48: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 49: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 50: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 51: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), 2021 – 2031

    Figure 52: North America Digital Ad Spending Revenue Opportunity Share, by Platform

    Figure 53: North America Digital Ad Spending Revenue Opportunity Share, by End-user

    Figure 54: North America Digital Ad Spending Revenue Opportunity Share, by Ad Format

    Figure 55: North America Digital Ad Spending Revenue Opportunity Share, by Enterprise Size

    Figure 56: North America Digital Ad Spending Market Value Share Analysis, by Ad Forecast, 2021

    Figure 57: North America Digital Ad Spending Market Value Share Analysis, by Ad Format, 2031

    Figure 58: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Display Ads, 2021 – 2031

    Figure 59: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Social Media, 2021 – 2031

    Figure 60: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Native Advertising, 2021 – 2031

    Figure 61: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Search Ads, 2021 – 2031

    Figure 62: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Video Ads, 2021 – 2031

    Figure 63: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 64: North America Digital Ad Spending Market Value Share Analysis, by Platform, 2021

    Figure 65: North America Digital Ad Spending Market Value Share Analysis, by Platform, 2031

    Figure 66: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Mobile, 2021 – 2031

    Figure 67: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Desktop, 2021 – 2031

    Figure 68: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 69: North America Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2021

    Figure 70: North America Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2031

    Figure 71: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by SMEs, 2021 – 2031

    Figure 72: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Large Enterprises, 2021 – 2031

    Figure 73: North America Digital Ad Spending Market Value Share Analysis, by End-user, 2021

    Figure 74: North America Digital Ad Spending Market Value Share Analysis, by End-user, 2031

    Figure 75: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Retail & E-commerce, 2021 – 2031

    Figure 76: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by BFSI, 2021 – 2031

    Figure 77: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Automotive, 2021 – 2031

    Figure 78: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by IT & Telecom, 2021 – 2031

    Figure 79: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Media & Entertainment, 2021 – 2031

    Figure 80: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Healthcare, 2021 – 2031

    Figure 81: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Government, 2021 – 2031

    Figure 82: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Transportation, 2021 – 2031

    Figure 83: North America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 84: North America Digital Ad Spending Market Value Share Analysis, by Country, 2021

    Figure 85: North America Digital Ad Spending Market Value Share Analysis, by Country, 2031

    Figure 86: U.S. Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 87: Canada Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 88: Mexico Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 89: Europe Digital Ad Spending Revenue Opportunity Share, by Platform

    Figure 90: Europe Digital Ad Spending Revenue Opportunity Share, by End-user

    Figure 91: Europe Digital Ad Spending Revenue Opportunity Share, by Ad Format

    Figure 92: Europe Digital Ad Spending Revenue Opportunity Share, by Enterprise Size

    Figure 93: Europe Digital Ad Spending Market Value Share Analysis, by Ad Forecast, 2021

    Figure 94: Europe Digital Ad Spending Market Value Share Analysis, by Ad Format, 2031

    Figure 95: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Display Ads, 2021 – 2031

    Figure 96: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Social Media, 2021 – 2031

    Figure 97: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Native Advertising, 2021 – 2031

    Figure 98: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Search Ads, 2021 – 2031

    Figure 99: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Video Ads, 2021 – 2031

    Figure 100: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 101: Europe Digital Ad Spending Market Value Share Analysis, by Platform, 2021

    Figure 102: Europe Digital Ad Spending Market Value Share Analysis, by Platform, 2031

    Figure 103: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Mobile, 2021 – 2031

    Figure 104: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Desktop, 2021 – 2031

    Figure 105: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 106: Europe Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2021

    Figure 107: Europe Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2031

    Figure 108: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by SMEs, 2021 – 2031

    Figure 109: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Large Enterprises, 2021 – 2031

    Figure 110: Europe Digital Ad Spending Market Value Share Analysis, by End-user, 2021

    Figure 111: Europe Digital Ad Spending Market Value Share Analysis, by End-user, 2031

    Figure 112: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Retail & E-commerce, 2021 – 2031

    Figure 113: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by BFSI, 2021 – 2031

    Figure 114: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Automotive, 2021 – 2031

    Figure 115: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by IT & Telecom, 2021 – 2031

    Figure 116: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Media & Entertainment, 2021 – 2031

    Figure 117: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Healthcare, 2021 – 2031

    Figure 118: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Government, 2021 – 2031

    Figure 119: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Transportation, 2021 – 2031

    Figure 120: Europe Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 121: Europe Digital Ad Spending Market Value Share Analysis, by Country, 2021

    Figure 122: Europe Digital Ad Spending Market Value Share Analysis, by Country, 2031

    Figure 123: Germany Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 124: U.K. Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 125: France Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 126: Spain Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 127: Italy Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 128: Asia Pacific Digital Ad Spending Revenue Opportunity Share, by Platform

    Figure 129: Asia Pacific Digital Ad Spending Revenue Opportunity Share, by End-user

    Figure 130: Asia Pacific Digital Ad Spending Revenue Opportunity Share, by Ad Format

    Figure 131: Asia Pacific Digital Ad Spending Revenue Opportunity Share, by Enterprise Size

    Figure 132: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Ad Forecast, 2021

    Figure 133: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Ad Format, 2031

    Figure 134: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Display Ads, 2021 – 2031

    Figure 135: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Social Media, 2021 – 2031

    Figure 136: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Native Advertising, 2021 – 2031

    Figure 137: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Search Ads, 2021 – 2031

    Figure 138: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Video Ads, 2021 – 2031

    Figure 139: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 140: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Platform, 2021

    Figure 141: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Platform, 2031

    Figure 142: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Mobile, 2021 – 2031

    Figure 143: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Desktop, 2021 – 2031

    Figure 144: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 145: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2021

    Figure 146: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2031

    Figure 147: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by SMEs, 2021 – 2031

    Figure 148: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Large Enterprises, 2021 – 2031

    Figure 149: Asia Pacific Digital Ad Spending Market Value Share Analysis, by End-user, 2021

    Figure 150: Asia Pacific Digital Ad Spending Market Value Share Analysis, by End-user, 2031

    Figure 151: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Retail & E-commerce, 2021 – 2031

    Figure 152: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by BFSI, 2021 – 2031

    Figure 153: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Automotive, 2021 – 2031

    Figure 154: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by IT & Telecom, 2021 – 2031

    Figure 155: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Media & Entertainment, 2021 – 2031

    Figure 156: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Healthcare, 2021 – 2031

    Figure 157: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Government, 2021 – 2031

    Figure 158: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Transportation, 2021 – 2031

    Figure 159: Asia Pacific Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 160: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Country, 2021

    Figure 161: Asia Pacific Digital Ad Spending Market Value Share Analysis, by Country, 2031

    Figure 162: China Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 163: India Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 164: Japan Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 165: ASEAN Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 166: Middle East & Africa Digital Ad Spending Revenue Opportunity Share, by Platform

    Figure 167: Middle East & Africa Digital Ad Spending Revenue Opportunity Share, by End-user

    Figure 168: Middle East & Africa Digital Ad Spending Revenue Opportunity Share, by Ad Format

    Figure 169: Middle East & Africa Digital Ad Spending Revenue Opportunity Share, by Enterprise Size

    Figure 170: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Ad Forecast, 2021

    Figure 171: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Ad Format, 2031

    Figure 172: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Display Ads, 2021 – 2031

    Figure 173: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Social Media, 2021 – 2031

    Figure 174: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Native Advertising, 2021 – 2031

    Figure 175: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Search Ads, 2021 – 2031

    Figure 176: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Video Ads, 2021 – 2031

    Figure 177: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 178: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Platform, 2021

    Figure 179: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Platform, 2031

    Figure 180: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Mobile, 2021 – 2031

    Figure 181: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Desktop, 2021 – 2031

    Figure 182: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 183: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2021

    Figure 184: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2031

    Figure 185: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by SMEs, 2021 – 2031

    Figure 186: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Large Enterprises, 2021 – 2031

    Figure 187: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by End-user, 2021

    Figure 188: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by End-user, 2031

    Figure 189: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Retail & E-commerce, 2021 – 2031

    Figure 190: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by BFSI, 2021 – 2031

    Figure 191: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Automotive, 2021 – 2031

    Figure 192: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by IT & Telecom, 2021 – 2031

    Figure 193: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Media & Entertainment, 2021 – 2031

    Figure 194: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Healthcare, 2021 – 2031

    Figure 195: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Government, 2021 – 2031

    Figure 196: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Transportation, 2021 – 2031

    Figure 197: Middle East & Africa Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 198: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Country, 2021

    Figure 199: Middle East & Africa Digital Ad Spending Market Value Share Analysis, by Country, 2031

    Figure 200: Saudi Arabia Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 201: The United Arab Emirates Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 202: South Africa Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 203: South America Digital Ad Spending Revenue Opportunity Share, by Platform

    Figure 204: South America Digital Ad Spending Revenue Opportunity Share, by End-user

    Figure 205: South America Digital Ad Spending Revenue Opportunity Share, by Ad Format

    Figure 206: South America Digital Ad Spending Revenue Opportunity Share, by Enterprise Size

    Figure 207: South America Digital Ad Spending Market Value Share Analysis, by Ad Forecast, 2021

    Figure 208: South America Digital Ad Spending Market Value Share Analysis, by Ad Format, 2031

    Figure 209: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Display Ads, 2021 – 2031

    Figure 210: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Social Media, 2021 – 2031

    Figure 211: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Native Advertising, 2021 – 2031

    Figure 212: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Search Ads, 2021 – 2031

    Figure 213: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Video Ads, 2021 – 2031

    Figure 214: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 215: South America Digital Ad Spending Market Value Share Analysis, by Platform, 2021

    Figure 216: South America Digital Ad Spending Market Value Share Analysis, by Platform, 2031

    Figure 217: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Mobile, 2021 – 2031

    Figure 218: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Desktop, 2021 – 2031

    Figure 219: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 220: South America Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2021

    Figure 221: South America Digital Ad Spending Market Value Share Analysis, by Enterprise Size, 2031

    Figure 222: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by SMEs, 2021 – 2031

    Figure 223: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Large Enterprises, 2021 – 2031

    Figure 224: South America Digital Ad Spending Market Value Share Analysis, by End-user, 2021

    Figure 225: South America Digital Ad Spending Market Value Share Analysis, by End-user, 2031

    Figure 226: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Retail & E-commerce, 2021 – 2031

    Figure 227: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by BFSI, 2021 – 2031

    Figure 228: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Automotive, 2021 – 2031

    Figure 229: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by IT & Telecom, 2021 – 2031

    Figure 230: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Media & Entertainment, 2021 – 2031

    Figure 231: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Healthcare, 2021 – 2031

    Figure 232: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Government, 2021 – 2031

    Figure 233: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Transportation, 2021 – 2031

    Figure 234: South America Digital Ad Spending Market Absolute Opportunity (US$ Bn), by Others, 2021 – 2031

    Figure 235: South America Digital Ad Spending Market Value Share Analysis, by Country, 2021

    Figure 236: South America Digital Ad Spending Market Value Share Analysis, by Country, 2031

    Figure 237: Brazil Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

    Figure 238: Argentina Digital Ad Spending Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

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Digital Ad Spending Market

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