Analysts’ Viewpoint on Background Music Market Scenario
The background music market is driven by the demand from various end-use segments such as hotels, fitness & recreational sports centers, spas and wellness centers, etc. Music in the background fills a sense of cheerfulness to business spaces, boosting the experience of customers at malls or gyms or even restaurants. Moreover, there is a growing awareness about the positive impact of music on employees in corporate spaces, which is another factor driving the background music market. In addition, numerous manufacturers in the background music market are acquiring small-scale companies or working in collaboration with companies to gain a competitive edge in the global market. However, unauthorized replication and distribution of sound recordings known as music piracy have been impacting the background music market growth.
Background music is becoming a necessary component in almost all current commercial infrastructures. The purpose of background music is to improve the ambiance of a commercial location. Furthermore, organizations have noticed the marketing side of background music as a way to boost productivity by strengthening customer relationships.
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Background music is important in the hospitality sector since it serves as a medium for attracting customers' attention. Consumers can purchase food from the comfort of their own homes via online services, which has resulted in a significant drop in the number of people visiting eateries. In order to meet this challenge, restaurants are providing extensive menus, in-house entertainment, excellent service, and other value-added services, along with background music systems playing an important role in enhancing the customer experience.
Background music is gaining immense popularity in pubs, cafes, bars, and restaurants. These foodservice outlets are increasingly focusing on several profitable strategies to enhance consumer experience. Furthermore, background music in these outlets also helps to hold consumers for a longer period of time, which, in turn, helps in increasing the average money spent by consumers.
The global background music market has been bifurcated into AV system equipment and In-apps web. The AV system equipment segment held a key share, and is also expected to grow at the highest CAGR during the forecast period. The AV system equipment market is driven by demand from health clubs and the hospitality sector. According to the International Health, Racquet & Sports Club Association (IHRSA), 174 million members are served by 201,000 health clubs and more. This lends credibility to the burgeoning gym and health club segment, which will open up several avenues for market growth. Furthermore, due to the relevance of music in reducing weariness in gym-goers, owners use it throughout training sessions, resulting in the rise in use of background music systems
The growth of the background music market is being driven by rising number of commercial spaces such as shopping malls, cafes, and restaurants. Malls are including value-added components, such as background music, to create an atmosphere of leisure and pleasure that is difficult to replicate online. Key players in the background music market are focusing on entering emerging markets such as the Indian Subcontinent with their unique music offerings. The diverse and authentic Indian restaurants are highly popular among tourists. This is likely to contribute to the growth of the Asia Pacific background music market in the near future.
Key players operating in the background music market are focusing on research & development and expansion of product portfolio to attract more customers. Furthermore, numerous manufacturers in the background music market are planning to acquire small-scale companies or work in collaboration with them to gain a competitive share in the global market. USEN CORPORATION, Mood Media, Sirius XM Radio Inc., TouchTunes Music Corporation, PlayNetwork Inc., Imagesound Limited, NSM Music, Music Concierge, Rockbot, and Almotech Limited are the prominent entities operating in this market.
Each of these players has been profiled in the background music market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.
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Attribute |
Detail |
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Market Size Value in 2021 |
US$ 1.5 Bn |
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Market Forecast Value in 2031 |
US$ 2.3 Bn |
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Growth Rate (CAGR) |
5.1% |
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Forecast Period |
2022–2031 |
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Historical Data Available for |
2017–2020 |
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Quantitative Units |
US$ Bn for Value and Thousand Units for Volume |
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Market Analysis |
It includes cross segment analysis at global as well as regional level. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis. |
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Competition Landscape |
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Format |
Electronic (PDF) + Excel |
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Market Segmentation |
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Regions Covered |
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Countries Covered |
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Companies Profiled |
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Customization Scope |
Available upon request |
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Pricing |
Available upon request |
The market valued more than US$ 1.5 Bn
The market is estimated to grow at a CAGR of 5.1%
Rising demand from fitness business segment
The In-app & web segment is expected to account for the highest market share during the forecast period
The Asia Pacific region is likely to be the most lucrative market in the upcoming years
USEN CORPORATION, Mood Media, Sirius XM Radio Inc., TouchTunes Music Corporation, PlayNetwork Inc., Imagesound Limited, NSM Music, Music Concierge, Rockbot, and Almotech Limited
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Introduction
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
5.3. Key Trends Analysis
5.3.1. Demand Side Analysis
5.3.2. Supply Side Analysis
5.4. Key Market Indicators
5.4.1. Overview of Music & Entertainment Market
5.5. Covid-19 Impact Analysis
5.6. Value Chain Analysis
5.7. Industry SWOT Analysis
5.8. Global Background Music Market Analysis and Forecast, 2017 - 2031
5.8.1. Market Value Projections (US$ Mn)
6. Global Background Music Market Analysis and Forecast, By Type
6.1. Global Background Music Market Size (US$ Mn) Forecast, By Type, 2017 - 2031
6.1.1. AV System Equipment
6.1.2. In-app & Web
6.2. Incremental Opportunity, By Service Type
7. Global Background Music Market Analysis and Forecast, By End-user
7.1. Global Background Music Market Size (US$ Mn) Forecast, By End-user, 2017 - 2031
7.1.1. Hotels & Motels
7.1.2. Retail Stores
7.1.3. Cafes & Restaurants
7.1.4. Workplace
7.1.5. Fitness and Recreational Sport Centers
7.1.6. Spas & Wellness Centers
7.1.7. Beauty & Hair Salons
7.1.8. Others (Museums, etc.)
7.2. Incremental Opportunity, By End-user
8. Global Background Music Market Analysis and Forecast, Region
8.1. Global Background Music Market Size (US$ Mn) Forecast, By Region, 2017 - 2031
8.1.1. North America
8.1.2. Europe
8.1.3. Asia Pacific
8.1.4. Middle East & Africa
8.1.5. South America
8.2. Incremental Opportunity, By Region
9. North America Background Music Market Analysis and Forecast
9.1. Regional Snapshot
9.2. Covid-19 Impact Analysis
9.3. Customer Analysis
9.4. Background Music Market Size (US$ Mn) Forecast, By Type, 2017 - 2031
9.4.1. AV System Equipment
9.4.2. In-app & Web
9.5. Background Music Market Size (US$ Mn) Forecast, By End-user, 2017 - 2031
9.5.1. Hotels & Motels
9.5.2. Retail Stores
9.5.3. Cafes & Restaurants
9.5.4. Workplace
9.5.5. Fitness and Recreational Sport Centers
9.5.6. Spas & Wellness Centers
9.5.7. Beauty & Hair Salons
9.5.8. Others (Museums, etc.)
9.6. Background Music Market Size (US$ Mn) Forecast, By Country & Sub-region, 2017 - 2031
9.6.1. U.S.
9.6.2. Mexico
9.6.3. Rest of North America
9.7. Incremental Opportunity Analysis
10. Europe Background Music Market Analysis and Forecast
10.1. Regional Snapshot
10.2. Covid-19 Impact Analysis
10.3. Customer Analysis
10.4. Background Music Market Size (US$ Mn) Forecast, By Type, 2017 - 2031
10.4.1. AV System Equipment
10.4.2. In-app & Web
10.5. Background Music Market Size (US$ Mn) Forecast, By End-user, 2017 - 2031
10.5.1. Hotels & Motels
10.5.2. Retail Stores
10.5.3. Cafes & Restaurants
10.5.4. Workplace
10.5.5. Fitness and Recreational Sport Centers
10.5.6. Spas & Wellness Centers
10.5.7. Beauty & Hair Salons
10.5.8. Others (Museums, etc.)
10.6. Background Music Market Size (US$ Mn) Forecast, By Country & Sub-region, 2017 - 2031
10.6.1. Germany
10.6.2. France
10.6.3. Portugal
10.6.4. Russia
10.6.5. Rest of Europe
10.7. Incremental Opportunity Analysis
11. Asia Pacific Background Music Market Analysis and Forecast
11.1. Regional Snapshot
11.2. Covid-19 Impact Analysis
11.3. Customer Analysis
11.4. Background Music Market Size (US$ Mn) Forecast, By Type, 2017 - 2031
11.4.1. AV System Equipment
11.4.2. In-app & Web
11.5. Background Music Market Size (US$ Mn) Forecast, By End-user, 2017 - 2031
11.5.1. Hotels & Motels
11.5.2. Retail Stores
11.5.3. Cafes & Restaurants
11.5.4. Workplace
11.5.5. Fitness and Recreational Sport Centers
11.5.6. Spas & Wellness Centers
11.5.7. Beauty & Hair Salons
11.5.8. Others (Museums, etc.)
11.6. Background Music Market Size (US$ Mn) Forecast, By Country & Sub-region, 2017 - 2031
11.6.1. China
11.6.2. India
11.6.3. Japan
11.6.4. Rest of Asia Pacific
11.7. Incremental Opportunity Analysis
12. Middle East & Africa Background Music Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Covid-19 Impact Analysis
12.3. Customer Analysis
12.4. Background Music Market Size (US$ Mn) Forecast, By Type, 2017 - 2031
12.4.1. AV System Equipment
12.4.2. In-app & Web
12.5. Background Music Market Size (US$ Mn) Forecast, By End-user, 2017 - 2031
12.5.1. Hotels & Motels
12.5.2. Retail Stores
12.5.3. Cafes & Restaurants
12.5.4. Workplace
12.5.5. Fitness and Recreational Sport Centers
12.5.6. Spas & Wellness Centers
12.5.7. Beauty & Hair Salons
12.5.8. Others (Museums, etc.)
12.6. Background Music Market Size (US$ Mn) Forecast, By Country & Sub-region, 2017 - 2031
12.6.1. GCC
12.6.2. South Africa
12.6.3. Rest of Middle East & Africa
12.7. Incremental Opportunity Analysis
13. South America Background Music Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Covid-19 Impact Analysis
13.3. Customer Analysis
13.4. Background Music Market Size (US$ Mn) Forecast, By Type, 2017 - 2031
13.4.1. AV System Equipment
13.4.2. In-app & Web
13.5. Background Music Market Size (US$ Mn) Forecast, By End-user, 2017 - 2031
13.5.1. Hotels & Motels
13.5.2. Retail Stores
13.5.3. Cafes & Restaurants
13.5.4. Workplace
13.5.5. Fitness and Recreational Sport Centers
13.5.6. Spas & Wellness Centers
13.5.7. Beauty & Hair Salons
13.5.8. Others (Museums, etc.)
13.6. Background Music Market Size (US$ Mn) Forecast, By Country & Sub-region, 2017 - 2031
13.6.1. Brazil
13.6.2. Rest of South America
13.7. Incremental Opportunity Analysis
14. Competition Landscape
14.1. Market Player – Competition Dashboard
14.2. Market Share Analysis-2020 (%)
14.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue (Segmental Revenue), Strategy & Business Overview, Service Portfolio)
14.3.1. Mood Media
14.3.1.1. Company Overview
14.3.1.2. Sales Area/Geographical Presence
14.3.1.3. Financial/Revenue (Segmental Revenue)
14.3.1.4. Strategy & Business Overview
14.3.1.5. Service Portfolio
14.3.2. PlayNetwork
14.3.2.1. Company Overview
14.3.2.2. Sales Area/Geographical Presence
14.3.2.3. Financial/Revenue (Segmental Revenue)
14.3.2.4. Strategy & Business Overview
14.3.2.5. Service Portfolio
14.3.3. TouchTunes
14.3.3.1. Company Overview
14.3.3.2. Sales Area/Geographical Presence
14.3.3.3. Financial/Revenue (Segmental Revenue)
14.3.3.4. Strategy & Business Overview
14.3.3.5. Service Portfolio
14.3.4. Usen Corporation
14.3.4.1. Company Overview
14.3.4.2. Sales Area/Geographical Presence
14.3.4.3. Financial/Revenue (Segmental Revenue)
14.3.4.4. Strategy & Business Overview
14.3.4.5. Service Portfolio
14.3.5. SiriusXM for Business
14.3.5.1. Company Overview
14.3.5.2. Sales Area/Geographical Presence
14.3.5.3. Financial/Revenue (Segmental Revenue)
14.3.5.4. Strategy & Business Overview
14.3.5.5. Service Portfolio
14.3.6. Pandora for Business
14.3.6.1. Company Overview
14.3.6.2. 14.3.1.2. Sales Area/Geographical Presence
14.3.6.3. Financial/Revenue (Segmental Revenue)
14.3.6.4. Strategy & Business Overview
14.3.6.5. Service Portfolio
14.3.7. Almotech
14.3.7.1. Company Overview
14.3.7.2. Sales Area/Geographical Presence
14.3.7.3. Financial/Revenue (Segmental Revenue)
14.3.7.4. Strategy & Business Overview
14.3.7.5. Service Portfolio
14.3.8. Imagesound
14.3.8.1. Company Overview
14.3.8.2. Sales Area/Geographical Presence
14.3.8.3. Financial/Revenue (Segmental Revenue)
14.3.8.4. Strategy & Business Overview
14.3.8.5. Service Portfolio
14.3.9. NSM Music.
14.3.9.1. Company Overview
14.3.9.2. Sales Area/Geographical Presence
14.3.9.3. Financial/Revenue (Segmental Revenue)
14.3.9.4. Strategy & Business Overview
14.3.9.5. Service Portfolio
14.3.10. CSI Music
14.3.10.1. Company Overview
14.3.10.2. Sales Area/Geographical Presence
14.3.10.3. Financial/Revenue (Segmental Revenue)
14.3.10.4. Strategy & Business Overview
14.3.10.5. Service Portfolio
15. Key Takeaway
15.1. Identification of Potential Market Spaces
15.1.1. Type
15.1.2. End-user
15.1.3. Region
15.2. Preferred Sales & Marketing Strategy
15.3. Prevailing Market Risks
List Of Tables
Table 1: Global Background Music Market, by Type, US$ Mn 2017-2031
Table 2: Global Background Music Market, by End-user, US$ Mn 2017-2031
Table 3: Global Background Music Market, by Region, US$ Mn 2017-2031
Table 4: North America Background Music Market, by Type, US$ Mn 2017-2031
Table 5: North America Background Music Market, by End-user, US$ Mn 2017-2031
Table 6: North America Background Music Market, by Country, US$ Mn 2017-2031
Table 7: Europe Background Music Market, by Type, US$ Mn 2017-2031
Table 8: Europe Background Music Market, by End-user, US$ Mn 2017-2031
Table 9: Europe Background Music Market, by Country, US$ Mn 2017-2031
Table 10: Asia Pacific Background Music Market, by Type, US$ Mn 2017-2031
Table 11: Asia Pacific Background Music Market, by End-user, US$ Mn 2017-2031
Table 12: Asia Pacific Background Music Market, by Country, US$ Mn 2017-2031
Table 13: Middle East & Africa Background Music Market, by Type, US$ Mn 2017-2031
Table 14: Middle East & Africa Background Music Market, by End-user, US$ Mn 2017-2031
Table 15: Middle East & Africa Background Music Market, by Country, US$ Mn 2017-2031
Table 16: South America Background Music Market, by Type, US$ Mn 2017-2031
Table 17: South America Background Music Market, by End-user, US$ Mn 2017-2031
Table 18: South America Background Music Market, by Country, US$ Mn 2017-2031
List of Figures
Figure 1: Global Background Music Market, by Type, US$ Mn 2017-2031
Figure 2: Global Background Music Market, Incremental Opportunity Analysis, by Type, US$ Mn 2017-2031
Figure 3: Global Background Music Market, by End-user, US$ Mn 2017-2031
Figure 4: Global Background Music Market, Incremental Opportunity Analysis, by End-user, US$ Mn 2017-2031
Figure 5: Global Background Music Market, by Region, US$ Mn 2017-2031
Figure 6: Global Background Music Market, Incremental Opportunity Analysis, by Region, US$ Mn 2017-2031
Figure 7: North America Background Music Market, by Type, US$ Mn 2017-2031
Figure 8: North America Background Music Market, Incremental Opportunity Analysis, by Type, US$ Mn 2017-2031
Figure 9: North America Background Music Market, by End-user, US$ Mn 2017-2031
Figure 10: North America Background Music Market, Incremental Opportunity Analysis, by End-user, US$ Mn 2017-2031
Figure 11: North America Background Music Market, by Country, US$ Mn 2017-2031
Figure 12: North America Background Music Market, Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031
Figure 13: Europe Background Music Market, by Type, US$ Mn 2017-2031
Figure 14: Europe Background Music Market, Incremental Opportunity Analysis, by Type, US$ Mn 2017-2031
Figure 15: Europe Background Music Market, by End-user, US$ Mn 2017-2031
Figure 16: Europe Background Music Market, Incremental Opportunity Analysis, by End-user, US$ Mn 2017-2031
Figure 17: Europe Background Music Market, by Country, US$ Mn 2017-2031
Figure 18: Europe Background Music Market, Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031
Figure 19: Asia Pacific Background Music Market, by Type, US$ Mn 2017-2031
Figure 20: Asia Pacific Background Music Market, Incremental Opportunity Analysis, by Type, US$ Mn 2017-2031
Figure 21: Asia Pacific Background Music Market, by End-user, US$ Mn 2017-2031
Figure 22: Asia Pacific Background Music Market, Incremental Opportunity Analysis, by End-user, US$ Mn 2017-2031
Figure 23: Asia Pacific Background Music Market, by Country, US$ Mn 2017-2031
Figure 24: Asia Pacific Background Music Market, Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031
Figure 25: Middle East & Africa Background Music Market, by Type, US$ Mn 2017-2031
Figure 26: Middle East & Africa Background Music Market, Incremental Opportunity Analysis, by Type, US$ Mn 2017-2031
Figure 27: Middle East & Africa Background Music Market, by End-user, US$ Mn 2017-2031
Figure 28: Middle East & Africa Background Music Market, Incremental Opportunity Analysis, by End-user, US$ Mn 2017-2031
Figure 29: Middle East & Africa Background Music Market, by Country, US$ Mn 2017-2031
Figure 30: Middle East & Africa Background Music Market, Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031
Figure 31: South America Background Music Market, by Type, US$ Mn 2017-2031
Figure 32: South America Background Music Market, Incremental Opportunity Analysis, by Type, US$ Mn 2017-2031
Figure 33: South America Background Music Market, by End-user, US$ Mn 2017-2031
Figure 34: South America Background Music Market, Incremental Opportunity Analysis, by End-user, US$ Mn 2017-2031
Figure 35: South America Background Music Market, by Country, US$ Mn 2017-2031
Figure 36: South America Background Music Market, Incremental Opportunity Analysis, by Country, US$ Mn
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Background Music Market
