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Automotive Millimeter Wave Compatible Emblem Market

Automotive Millimeter Wave Compatible Emblem Market (Application - Passenger, Commercial) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Global Automotive Millimeter Wave Compatible Emblem Market - Snapshot

The number of road fatalities worldwide is high. This is the primary factor prompting automakers to focus on minimizing the number of road accidents. This has led to incorporation of radar-based technologies in vehicles, which can alert, inform, or detect accident-causing elements on roads, including nearby vehicles and pedestrians. Millimeter wave radar is one of the crucial elements used in vehicles to detect and avoid vehicle collisions. Emblems are metal symbols installed on the front and rear side of a vehicle. These can be used as millimeter wave compatible devices to detect accident-causing elements in the surroundings of a car.

automotive millimeter wave compatible market

The global automotive millimeter wave compatible emblem market is primarily driven by advancements in the automobile technology, growing concerns about safety, and rising purchasing power of buyers of premium cars or autonomous cars. These factors are augmenting the sale of high-end and medium-range vehicles. Vehicles belonging to this class largely contain advanced driver-assistance systems (ADAS) that help in the evaluation of real-time location of other surrounding vehicles and that have safety features such as brake assistance, lane-departure warning, automatic emergency braking, pedestrian detection, adaptive cruise control, blind-spot detection, automatic high beams, and backup cameras. Several among these features have been made mandatory by governments and regulatory bodies across the world. Rules and regulations associated with driver safety augment the sale of automobiles with ADAS. For instance, in 2015, National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP) recommended use of lane departure warning systems and emergency braking in passenger cars. The European Union has already mandated the use of autonomous emergency braking systems, lane departure warning systems, electronic stability control, and automatic brake systems in vehicles.

Furthermore, lack of wide bandwidth in the 24-GHz band and rise in the need for high performance in emerging radar applications make the 24-GHz band unsuitable for new radar implementations. Hence, the 77–81 GHz short-range radar (SRR) band has been developed to enable long-range radar applications. The 76–81 GHz band is available for use in vehicular long-range radar applications. This bandwidth significantly improves range resolution and accuracy. Also, it offers the benefit of high Equivalent Isotropic Radiated Power (EIRP), which enables front long-range radar applications such as adaptive cruise control and all accident avoidance systems. Owing to this, the demand for development of 79-GHz-band, high-resolution, millimeter wave radar systems has risen among automobile manufacturers, as they wish to provide high-end vehicles with highly efficient and accurate accident avoidance systems to their customers. This factor is likely to drive the automotive millimeter wave compatible emblem market during the forecast period.

Based on application, the market has been classified into passenger and commercial. The passenger segment is expected to hold a major market share during the forecast period, owing to extensive deployment of automotive millimeter wave compatible emblems on high-end passenger car brands of Toyota Motor Corp, Skoda Auto, Mazda Motor Corporation, and Buick.

In terms of geography, the global automotive millimeter wave compatible emblem market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific dominated the global automotive millimeter wave compatible emblem market in 2017, with Japan holding a major share of the market in the region, in terms of revenue. However, regulations imposed by the Federal Communications Commission (FCC) as well as governments in Europe regarding phase-out of the 24-GHz-frequency band and shift toward millimeter-wave frequencies are expected to make North America and Europe highly lucrative markets for millimeter wave compatible emblems during the forecast period.

Key players operating in the global automotive millimeter wave compatible emblem market and profiled in this report are TOYODA GOSEI Co., Ltd, Shinko Nameplate Co., Ltd., ZANINI AUTO GRUP, S.A., Toyota Motor Corporation, Shimadzu Corporation, and ROHDE & SCHWARZ GmbH & Co. KG.

Rapid Rise in Vehicle Collisions and Mishaps to Accelerate the Growth Prospects of the Automotive Millimeter Wave Compatible Emblem Market

The number of road mishaps and accidents around the world is at an all-time high. Manufacturers in the automotive industry are brainstorming and developing novel techniques and machinery to reduce accidents on the road to a considerable extent. The use of the right tools and technologies is necessary for the development of such techniques.

  • Millimeter wave radar is one of the most sought-after tools used for the detection and prevention of collisions on road. Wave compatible emblems are one of the most important components of this radar. Thus, based on these aspects, the automotive millimeter wave compatible emblem market will observe promising growth between 2018 and 2026.
  • The growing need for introducing novel mechanisms in the vehicles to avoid vehicle mishaps will bring tremendous growth opportunities for the automotive millimeter wave compatible emblem market across the assessment period. The automobile industry is observing rapid growth lately. The rising disposable income and an increase in the purchasing power parity of the global populace have a positive effect on the growth rate.
  • Research and development activities by the players are leading to the exploration of novel insights that help in upgrading the products and increasing the demand. These factors assist in escalating the revenues, eventually inviting exceptional growth prospects. Strategic collaborations are also playing a vital role in boosting growth opportunities. All these factors sow the seeds of growth.
  • The novel coronavirus pandemic has impacted almost every sector and business associated with the automotive industry. The strict lockdown restrictions imposed by numerous countries at the beginning of the pandemic resulted in the total shut down of manufacturing units, thus affecting production and demand. However, the relaxations in lockdown restrictions have provided a golden opportunity for the players in the automotive millimeter wave compatible emblem market to revive their growth.

1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Automotive Millimeter Wave Compatible Emblem Market 

4. Market Overview
     4.1. Introduction
     4.2. Market Dynamics
            4.2.1. Drivers
            4.2.2. Restraints
            4.2.3. Opportunities
     4.3. Key Market Indicators
     4.4. Porter’s Five Forces Analysis - Global Automotive Millimeter Wave Compatible Emblem Market  
     4.5. Value Chain Analysis - Global Automotive Millimeter Wave Compatible Emblem Market 
     4.6. Global Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast, 2016–2026
            4.6.1. Market Revenue Projection (US$ Mn) 
            4.6.2. Market Volume Projection (Thousand Units)
     4.7. Market Outlook

5. Global Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast, by Application
     5.1. Overview & Definitions 
     5.2. Global Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Application, 2016–2026
            5.2.1. Commercial
            5.2.2. Passenger
     5.3. Application Comparison Matrix
     5.4. Global Automotive Millimeter Wave Compatible Emblem Market Attractiveness, by Application

6. Global Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast, by Region
     6.1. Key Findings
     6.2. Global Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Region, 2016–2026
            6.2.1. North America
            6.2.2. Europe
            6.2.3. Asia Pacific
            6.2.4. Middle East & Africa
            6.2.5. South America
     6.3. Global Automotive Millimeter Wave Compatible Emblem Market Attractiveness, by Region

7. North America Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast 
     7.1. Key Findings
     7.2. Key Trends
     7.3. North America Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Application, 2016–2026
            7.3.1. Commercial
            7.3.2. Passenger
     7.4. North America Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2016–2026
            7.4.1. U.S.
            7.4.2. Canada
            7.4.3. Rest of North America
     7.5. North America Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis 
            7.5.1. By Application
            7.5.2. By Country/Sub-region

8. Europe Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast 
     8.1. Key Findings
     8.2. Key Trends
     8.3. Europe Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Application, 2016–2026
            8.3.1. Commercial
            8.3.2. Passenger
     8.4. Europe Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2016–2026
            8.4.1. U.K.
            8.4.2. Germany
            8.4.3. Rest of Europe
     8.5. Europe Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis 
            8.5.1. By Application
            8.5.2. By Country/Sub-region

9. Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast 
     9.1. Key Findings
     9.2. Key Trends
     9.3. Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Application, 2016–2026
            9.3.1. Commercial
            9.3.2. Passenger
     9.4. Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2016–2026
            9.4.1. China
            9.4.2. Japan
            9.4.3. Rest of Asia Pacific
     9.5. Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis 
            9.5.1. By Application
            9.5.2. By Country/Sub-region

10. Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast 
     10.1. Key Findings
     10.2. Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Application, 2016–2026
            10.2.1. Commercial
            10.2.2. Passenger
     10.3. Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2016–2026
            10.3.1. Turkey
            10.3.2. South Africa
            10.3.3. Rest of Middle East & Africa
     10.4. Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis 
            10.4.1. By Application
            10.4.2. By Country/Sub-region

11. South America Automotive Millimeter Wave Compatible Emblem Market Analysis and Forecast 
     11.1. Key Findings
     11.2. South America Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Application, 2016–2026
            11.2.1. Commercial
            11.2.2. Passenger
     11.3. South America Automotive Millimeter Wave Compatible Emblem Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2016–2026
            11.3.1. Brazil
            11.3.2. Rest of South America
     11.4. South America Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis 
            11.4.1. By Application
            11.4.2. By Country/Sub-region

12. Competition Landscape
     12.1. Company Profiles (Details – Basic Overview, Recent Developments, Geographical Presence, Key Competitors, Revenue, SWOT Analysis, and Strategy) 
            12.1.1. Toyota Motor Corporation
            12.1.2. Shinko Nameplate Co., Ltd
            12.1.3. TOYODA GOSEI Co., Ltd
            12.1.4. ZANINI AUTO GRUP, S.A.
            12.1.5. Shimadzu Corporation 
            12.1.6. ROHDE & SCHWARZ GmbH & Co. KG.

13. Key Takeaways

List of Tables

Table 1: Acronyms Used
Table 2: Sale of Premium Vehicles Across the World 
Table 3: Global Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, , by Application, 2016–2026
Table 4: Global Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Application, 2016–2026
Table 5: Global Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Region, 2016–2026
Table 6: Global Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Region, 2016–2026
Table 7: North America Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Application, 2016–2026
Table 8: North America Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Application, 2016–2026
Table 9: North America Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2018–2026
Table 10: North America Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Country/Sub-region, 2018–2026
Table 11: Europe Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Application, 2016–2026
Table 12: Europe Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Application, 2016–2026
Table 13: Europe Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2018–2026
Table 14: Europe Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Country/Sub-region, 2018–2026
Table 15: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Application, 2016–2026
Table 16: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Application, 2016–2026
Table 17: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2018–2026
Table 18: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Country/Sub-region, 2018–2026
Table 19: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Application, 2016–2026
Table 20: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Application, 2016–2026
Table 21: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2018–2026
Table 22: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Country/Sub-region, 2018–2026
Table 23: South America Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Application, 2016–2026
Table 24: South America Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Application, 2016–2026
Table 25: South America Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2018–2026
Table 26: South America Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, by Country/Sub-region, 2018–2026
Table 27: Business Segments of TOYODA GOSEI Co., Ltd 
Table 28: Product Segments of Shinko Nameplate Co., Ltd. 
Table 29: Product Segments of ZANINI AUTO GRUP, S.A. 

List of Figures

Figure 01: Global Automotive Millimeter Wave Compatible Emblem Market Overview
Figure 02: Global Automotive Millimeter Wave Compatible Emblem Market, by Application (2026) - Overview
Figure 03: Global Automotive Millimeter Wave Compatible Emblem Market, by Region (2026) - Overview
Figure 04: Porter’s Five Forces Analysis for Global Automotive Millimeter Wave Compatible Emblem Market  
Figure 05: Value Chain Analysis for Global Automotive Millimeter Wave Compatible Emblem Market  
Figure 06: Global Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (US$ Mn)
Figure 07: Global Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (in %)
Figure 08: Global Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (Thousand Units)
Figure 09: Global Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (in %)
Figure 10: Global Automotive Millimeter Wave Compatible Emblem Market Value Share, by Application (2017)
Figure 11: Global Automotive Millimeter Wave Compatible Emblem Market Value Share, by Region (2017)
Figure 12: Global Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Application, 2018 and 2026
Figure 13: Global Automotive Millimeter Wave Compatible Emblem Market Comparison Matrix, by Application
Figure 14: Global Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Application
Figure 15: Global Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Region, 2018 and 2026
Figure 16: Global Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Region
Figure 17: North America Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (US$ Mn)
Figure 18: North America Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (in %)
Figure 19: North America Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (Thousand Units)
Figure 20: North America Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (in %)
Figure 21: North America Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, 2018–2026
Figure 22: North America Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, 2018–2026
Figure 23: North America Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Application, 2018 and 2026
Figure 24: North America Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Country/Sub-region, 2018 and 2026
Figure 25: North America Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Application
Figure 26: North America Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Country/Sub-region
Figure 27: Europe Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (US$ Mn)
Figure 28: Europe Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (in %)
Figure 29: Europe Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (Thousand Units)
Figure 30: Europe Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (in %)
Figure 31: Europe Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, 2018–2026
Figure 32: Europe Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, 2018–2026
Figure 33: Europe Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Application, 2018 and 2026
Figure 34: Europe Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Country/Sub-region, 2018 and 2026
Figure 35: Europe Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Application
Figure 36: Europe Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Country/Sub-region
Figure 37: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (US$ Mn)
Figure 38: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (in %)
Figure 39: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (Thousand Units)
Figure 40: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (in %)
Figure 41: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, 2018–2026
Figure 42: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, 2018–2026
Figure 43: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Application, 2018 and 2026
Figure 44: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Country/Sub-region, 2018 and 2026
Figure 45: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Application
Figure 46: Asia Pacific Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Country/Sub-region
Figure 47: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (US$ Mn)
Figure 48: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (in %)
Figure 49: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (Thousand Units)
Figure 50: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (in %)
Figure 51: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn) Forecast, 2018–2026
Figure 52: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, 2018–2026
Figure 53: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Application, 2018 and 2026
Figure 54: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Country/Sub-region, 2018 and 2026
Figure 55: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Application
Figure 56: Middle East & Africa Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Country/Sub-region
Figure 57: South America Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (US$ Mn)
Figure 58: South America Automotive Millimeter Wave Compatible Emblem Market Revenue Projection, 2016–2026 (in %)
Figure 59: South America Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (Thousand Units)
Figure 60: South America Automotive Millimeter Wave Compatible Emblem Market Volume Projection, 2016–2026 (in %)
Figure 61: South America Automotive Millimeter Wave Compatible Emblem Market Revenue (US$ Mn)   Forecast, 2018–2026
Figure 62: South America Automotive Millimeter Wave Compatible Emblem Market Volume (Thousand Units) Forecast, 2018–2026
Figure 63: South America Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Application, 2018 and 2026
Figure 64: South America Automotive Millimeter Wave Compatible Emblem Market Value Share Analysis, by Country/Sub-region, 2018 and 2026
Figure 65: South America Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Application
Figure 66: South America Automotive Millimeter Wave Compatible Emblem Market Attractiveness Analysis, by Country/Sub-region
Figure 67: Geographical Presence of TOYODA GOSEI Co., Ltd. 
Figure 68: TOYODA GOSEI Co., Ltd.’s Revenue (US$ Mn), 2016–2018
Figure 69: TOYODA GOSEI Co., Ltd.’s Geographical Revenue (2018)
Figure 70: Geographical Presence of Toyota Motor Corporation 
Figure 71: Toyota Motor Corporation’s Revenue (US$ Mn), 2016–2018
Figure 72: Toyota Motor Corporation’s Geographical Revenue (2018)

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Automotive Millimeter Wave Compatible Emblem Market

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