The smart education and learning market in the ASEAN region is rising due to government initiatives towards digitizing education, increasing use of smartphones and tablets, internet penetration and developed information and communication (ICT) infrastructure. In 2018, the ASEAN smart education and learning market was valued at US$ 61.46 Bn and is expected to reach US$ 368.79 Bn by 2027, expanding at a CAGR of 22.3% during the forecast period.
Growing usage of smartphones and tablets for education and learning purposes is driving the demand for smart education and learning in the ASEAN region. High level of smartphone penetration and strong ICT infrastructure coupled with high-speed internet is aiding in the growth of the market. Additionally, the launch of the ASEAN Economic Community (AEC) had a huge impact on the smart education market in the ASEAN region. As English is the official language of the AEC, it created a massive demand for English language learning among ASEAN countries as proficiency in the language is expected to enhance one’s employability. The AEC facilitates the free flow of goods and services among ASEAN countries and one’s proficiency in English will enable in conducting business in the region more effectively. As a result of this, English speaking employees are in demand among government and also private agencies. On the other hand, technical and vocational educational courses are also aiding in the ASEAN smart education and learning market’s growth owing to the enhancement it offers to one’s employability. Furthermore, government initiatives promoting mobile learning and online courses offerings have contributed toward smart education and learning market growth in the ASEAN region. However, lack of awareness among learners regarding the best course and the most useful course in terms of career development is a hindering factor for the growth of the smart education and learning market. Nonetheless, virtual reality-infused classrooms are expected to offer promising growth opportunities for the market in the future. Also, application of cloud computing in education, coupled with real-time analytics is expected to drive future market growth.
Based on delivery model, the ASEAN smart education and learning market has been segmented into classroom-based, desktop/mobile-based and simulation-based. The desktop/mobile segment held the largest market share in 2018. It is expected to grow at an exponential rate and remain the largest segment at the end of the forecast period in 2027 owing to the growing smartphone penetration in the ASEAN region. As a result of the affordability and easy-accessibility factors with regards to smartphones and availability of high-speed internet in most of the ASEAN countries, the desktop/mobile-based delivery model will remain the largest segment during the forecast period.
On the basis of end-use, the ASEAN smart education and learning market has been segmented into higher education, transnational education, TVET, language training, early childcare & pre-school, continual professional development, and qualifications, assessment & standards. Of these, the language training end-use segment contributed the highest revenue in 2018 and held the largest market share during forecast period. The transnational education is projected to be the fastest growing segment during the forecast period from 2019 to 2027 owing to the widespread use of massive open online courses (MOOCs) offered by foreign universities and institutions.
In the ASEAN region, Malaysia held largest market revenue share in 2018 owing to its strong ICT infrastructure. Furthermore, it is expected to be the fastest growing segment along with Indonesia during the forecast period from 2019 to 2027 owing to government initiatives to aid in the development of smart schools and promotion of online learning courses.
The key market players profiled in this report include
ASEAN Smart Education and Learning Market: Segmentation
This report on the ASEAN smart education and learning market provides information on the basis of delivery mode, end-use, and country
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1. Preface
1.1. Market Definition & Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions & Research Methodology
3. Executive Summary : Association of Southeast Asian Nations (ASEAN) Smart Education & Learning Market
4. Market Overview
4.1. Introduction
4.1.1. Product Definition
4.1.2. Industry Evolution / Developments
4.2. Educational Technology (Ed Tech) Market Overview
4.3. Key Market Indicators
4.3.1. Smart Schools
4.3.2. Higher Education Rate
4.3.3. ICT Spending in Education
4.3.4. Government Plans and Initiatives
4.3.5. Learning Management System
4.4. Market Dynamics
4.4.1. Drivers
4.4.2. Restraints
4.4.3. Opportunity
4.5. ASEAN Smart Education & Learning Market Analysis & Forecasts, 2017 – 2027
4.5.1. Market Revenue Projections (US$ Mn)
4.6. Porter’s Five Force Analysis
4.7. Market Outlook
5. ASEAN Smart Education & Learning Market Analysis & Forecasts, by Delivery Model
5.1. Introduction & Definition
5.2. Key Findings / Developments
5.3. Key Trends
5.4. Market Size (US$ Mn) Forecast By Delivery Model, 2017 – 2027
5.4.1. Classroom/Learning Centre-Based
5.4.2. Desktop/Mobile-Based
5.4.3. Simulation-Based
5.5. Market Attractiveness By Delivery Model
6. ASEAN Smart Education & Learning Market Analysis & Forecasts, by End-Use
6.1. Introduction & Definition
6.2. Key Findings / Developments
6.3. Key Trends
6.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
6.4.1. Higher Education
6.4.2. Transnational Education
6.4.3. Technical Vocation & Technical Education (TVET)
6.4.4. Language Training (English)
6.4.5. Early Childcare & Pre-school
6.4.6. Continual Professional Development (CPD)
6.4.7. Qualifications, Assessment & Standards
6.5. Market Attractiveness By End-Use
7. ASEAN Smart Education & Learning Market Analysis & Forecasts, by Country/Region
7.1. Key Findings
7.2. Policies & Regulations
7.3. Market Size (US$ Mn) Forecast By Country/Region, 2017 – 2027
7.3.1. Malaysia
7.3.2. Indonesia
7.3.3. Philippines
7.3.4. Singapore
7.3.5. Thailand
7.3.6. Vietnam
7.3.7. Rest of ASEAN (Cambodia, Laos, Burma & Brunei etc.)
7.4. Market Attractiveness By Country/Region
8. Malaysia Smart Education & Learning Market Analysis & Forecast
8.1. Key Findings
8.2. Key Trends
8.3. Market Size (US$ Mn) Forecast, by Delivery Model, 2017 – 2027
8.3.1. Classroom/Learning Centre-Based
8.3.2. Desktop/Mobile-Based
8.3.3. Simulation-Based
8.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
8.4.1. Higher Education
8.4.2. Transnational Education
8.4.3. Technical Vocation & Technical Education (TVET)
8.4.4. Language Training (English)
8.4.5. Early Childcare & Pre-school
8.4.6. Continual Professional Development (CPD)
8.4.7. Qualifications, Assessment & Standards
8.5. Market Attractiveness Analysis
8.5.1. By Delivery Model
8.5.2. By End-Use
9. Indonesia Smart Education & Learning Market Analysis & Forecast
9.1. Key Findings
9.2. Key Trends
9.3. Market Size (US$ Mn) Forecast, by Delivery Model, 2017 – 2027
9.3.1. Classroom/Learning Centre-Based
9.3.2. Desktop/Mobile-Based
9.3.3. Simulation-Based
9.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
9.4.1. Higher Education
9.4.2. Transnational Education
9.4.3. Technical Vocation & Technical Education (TVET)
9.4.4. Language Training (English)
9.4.5. Early Childcare & Pre-school
9.4.6. Continual Professional Development (CPD)
9.4.7. Qualifications, Assessment & Standards
9.5. Market Attractiveness Analysis
9.5.1. By Delivery Model
9.5.2. By End-Use
10. Singapore Smart Education & Learning Market Analysis & Forecast
10.1. Key Findings
10.2. Key Trends
10.3. Market Size (US$ Mn) Forecast, by Delivery Model, 2017 – 2027
10.3.1. Classroom/Learning Centre-Based
10.3.2. Desktop/Mobile-Based
10.3.3. Simulation-Based
10.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
10.4.1. Higher Education
10.4.2. Transnational Education
10.4.3. Technical Vocation & Technical Education (TVET)
10.4.4. Language Training (English)
10.4.5. Early Childcare & Pre-school
10.4.6. Continual Professional Development (CPD)
10.4.7. Qualifications, Assessment & Standards
10.5. Market Attractiveness Analysis
10.5.1. By Delivery Model
10.5.2. By End-Use
11. Philippines Smart Education & Learning Market Analysis & Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Market Size (US$ Mn) Forecast, by Delivery Model, 2017 – 2027
11.3.1. Classroom/Learning Centre-Based
11.3.2. Desktop/Mobile-Based
11.3.3. Simulation-Based
11.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
11.4.1. Higher Education
11.4.2. Transnational Education
11.4.3. Technical Vocation & Technical Education (TVET)
11.4.4. Language Training (English)
11.4.5. Early Childcare & Pre-school
11.4.6. Continual Professional Development (CPD)
11.4.7. Qualifications, Assessment & Standards
11.5. Market Attractiveness Analysis
11.5.1. By Delivery Model
11.5.2. By End-Use
12. Thailand Smart Education & Learning Market Analysis & Forecast
12.1. Key Findings
12.2. Key Trends
12.3. Market Size (US$ Mn) Forecast, by Delivery Model, 2017 – 2027
12.3.1. Classroom/Learning Centre-Based
12.3.2. Desktop/Mobile-Based
12.3.3. Simulation-Based
12.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
12.4.1. Higher Education
12.4.2. Transnational Education
12.4.3. Technical Vocation & Technical Education (TVET)
12.4.4. Language Training (English)
12.4.5. Early Childcare & Pre-school
12.4.6. Continual Professional Development (CPD)
12.4.7. Qualifications, Assessment & Standards
12.5. Market Attractiveness Analysis
12.5.1. By Delivery Model
12.5.2. By End-Use
13. Vietnam Smart Education & Learning Market Analysis & Forecast
13.1. Key Findings
13.2. Key Trends
13.3. Market Size (US$ Mn) Forecast, by Delivery Model, 2017 – 2027
13.3.1. Classroom/Learning Centre-Based
13.3.2. Desktop/Mobile-Based
13.3.3. Simulation-Based
13.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
13.4.1. Higher Education
13.4.2. Transnational Education
13.4.3. Technical Vocation & Technical Education (TVET)
13.4.4. Language Training (English)
13.4.5. Early Childcare & Pre-school
13.4.6. Continual Professional Development (CPD)
13.4.7. Qualifications, Assessment & Standards
13.5. Market Attractiveness Analysis
13.5.1. By Delivery Model
13.5.2. By End-Use
14. Rest of ASEAN (Cambodia, Laos, Burma & Brunei etc.) Smart Education & Learning Market Analysis & Forecast
14.1. Key Findings
14.2. Key Trends
14.3. Market Size (US$ Mn) Forecast, by Delivery Model, 2017 – 2027
14.3.1. Classroom/Learning Centre-Based
14.3.2. Desktop/Mobile-Based
14.3.3. Simulation-Based
14.4. Market Size (US$ Mn) Forecast By End-Use, 2017 – 2027
14.4.1. Higher Education
14.4.2. Transnational Education
14.4.3. Technical Vocation & Technical Education (TVET)
14.4.4. Language Training (English)
14.4.5. Early Childcare & Pre-school
14.4.6. Continual Professional Development (CPD)
14.4.7. Qualifications, Assessment & Standards
14.5. Market Attractiveness Analysis
14.5.1. By Delivery Model
14.5.2. By End-Use
15. Competition Landscape
15.1. Market Player – Competition Matrix (By Tier and Size of companies)
15.2. ASEAN and UK Market Share and Strength Analysis, by Company (2018)
15.3. Prominent Market Players Operating in ASEAN Region
15.3.1. Blackboard, Inc.
15.3.1.1. Company Details
15.3.1.2. Company Description
15.3.1.3. Business Overview
15.3.1.4. Financial Overview
15.3.1.5. Regional Share
15.3.1.6. Strategic Overview
15.3.1.7. SWOT Analysis
15.3.2. Educomp Solutions Ltd.
15.3.2.1. Company Details
15.3.2.2. Company Description
15.3.2.3. Business Overview
15.3.2.4. Financial Overview
15.3.2.5. Regional Share
15.3.2.6. Strategic Overview
15.3.2.7. SWOT Analysis
15.3.3. Cisco Systems Inc.
15.3.3.1. Company Details
15.3.3.2. Company Description
15.3.3.3. Business Overview
15.3.3.4. Financial Overview
15.3.3.5. Regional Share
15.3.3.6. Strategic Overview
15.3.3.7. SWOT Analysis
15.3.4. Adobe Corporation
15.3.4.1. Company Details
15.3.4.2. Company Description
15.3.4.3. Business Overview
15.3.4.4. Financial Overview
15.3.4.5. Regional Share
15.3.4.6. Strategic Overview
15.3.4.7. SWOT Analysis
15.3.5. Scholastic Corporation
15.3.5.1. Company Details
15.3.5.2. Company Description
15.3.5.3. Business Overview
15.3.5.4. Financial Overview
15.3.5.5. Regional Share
15.3.5.6. Strategic Overview
15.3.5.7. SWOT Analysis
15.3.6. Smart Technologies Inc.
15.3.6.1. Company Details
15.3.6.2. Company Description
15.3.6.3. Business Overview
15.3.6.4. Financial Overview
15.3.6.5. Regional Share
15.3.6.6. Strategic Overview
15.3.6.7. SWOT Analysis
15.3.7. NIIT Ltd.
15.3.7.1. Company Details
15.3.7.2. Company Description
15.3.7.3. Business Overview
15.3.7.4. Financial Overview
15.3.7.5. Regional Share
15.3.7.6. Strategic Overview
15.3.7.7. SWOT Analysis
15.3.8. Saba Software Inc.
15.3.8.1. Company Details
15.3.8.2. Company Description
15.3.8.3. Business Overview
15.3.8.4. Financial Overview
15.3.8.5. Regional Share
15.3.8.6. Strategic Overview
15.3.8.7. SWOT Analysis
15.3.9. Scholastic Inc.
15.3.9.1. Company Details
15.3.9.2. Company Description
15.3.9.3. Business Overview
15.3.9.4. Financial Overview
15.3.9.5. Regional Share
15.3.9.6. Strategic Overview
15.3.9.7. SWOT Analysis
15.3.10. Extramarks Education Pvt. Ltd.
15.3.10.1. Company Details
15.3.10.2. Company Description
15.3.10.3. Business Overview
15.3.10.4. Financial Overview
15.3.10.5. Regional Share
15.3.10.6. Strategic Overview
15.3.10.7. SWOT Analysis
15.3.11. Unit4 Education Solutions
15.3.11.1. Company Details
15.3.11.2. Company Description
15.3.11.3. Business Overview
15.3.11.4. Financial Overview
15.3.11.5. Regional Share
15.3.11.6. Strategic Overview
15.3.11.7. SWOT Analysis
16. Key Takeaway
List of Tables
Table 01: ASEAN Smart Education & Learning Market Size (US$ Bn) Forecast, by Delivery Model, 2017–2027
Table 02: ASEAN Smart Education & Learning Market Size (US$ Mn) and Volume (Units) Forecast, by End-use, 2017–2027
Table 03: ASEAN Smart Education & Learning Market Size (US$ Bn) Forecast, by Country/Region, 2017–2027
Table 04: Malaysia Smart Education & Learning Market Size (US$ Mn) Forecast, by Delivery Model, 2017–2027
Table 05: Malaysia Smart Education & Learning Market Size (US$ Mn) Forecast, by End-use, 2017–2027
Table 06: Indonesia Smart Education & Learning Market Size (US$ Mn) Forecast, by Delivery Model, 2017–2027
Table 07: Indonesia Smart Education & Learning Market Size (US$ Mn) Forecast, by End-use, 2017–2027
Table 08: Singapore Smart Education & Learning Market Size (US$ Mn) Forecast, by Delivery Model, 2017–2027
Table 09: Singapore Smart Education & Learning Market Size (US$ Mn) Forecast, by End-use, 2017–2027
Table 10: Philippines Smart Education & Learning Market Size (US$ Mn) Forecast, by Delivery Model, 2017–2027
Table 11: Philippines Smart Education & Learning Market Size (US$ Mn) Forecast, by End-use, 2017–2027
Table 12: Thailand Smart Education & Learning Market Size (US$ Mn) Forecast, by Delivery Model, 2017–2027
Table 13: Thailand Smart Education & Learning Market Size (US$ Mn) Forecast, by End-use, 2017–2027
Table 14: Vietnam Smart Education & Learning Market Size (US$ Mn) Forecast, by Delivery Model, 2017–2027
Table 15: Vietnam Smart Education & Learning Market Size (US$ Mn) Forecast, by End-use, 2017–2027
Table 16: Rest of ASEAN Smart Education & Learning Market Size (US$ Mn) Forecast, by Delivery Model, 2017–2027
Table 17: Rest of ASEAN Smart Education & Learning Market Size (US$ Mn) Forecast, by End-use, 2017–2027
Table 18: U.K Smart Education and Learning Market Share Analysis, by Company (2018)
Table 19: ASEAN Smart Education and Learning Market Share Analysis, by Company (2018)
List of Figures
Figure 01: ASEAN Smart Education & Learning Market Size (US$ Bn) Forecast, 2017–2027
Figure 02: ASEAN Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 03: Market Value Share, by Delivery Model, 2019 & 2027
Figure 04: Market Value Share, by End Use, 2019 & 2027
Figure 05: Market Value Share, by Region, 2017-2027
Figure 06 ASEAN Smart Education & Learning Market Size (US$ Bn) Forecast, by Delivery Model, 2017–2027
Figure 07: ASEAN Smart Education & Learning Market Size Y-o-Y Growth Projections, by Delivery Model, 2017–2027
Figure 08: ASEAN Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 09: ASEAN Smart Education & Learning Market Size (US$ Bn) Forecast, by end-use 2017–2027
Figure 10: ASEAN Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 11: ASEAN Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 12: ASEAN Smart Education & Learning Market Revenue Share Analysis, by Country, 2019 and 2027
Figure 13: ASEAN Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 14: ASEAN Smart Education & Learning Market Attractiveness Analysis, by End-use
Figure 15: ASEAN Smart Education & Learning Market Attractiveness Analysis, by Country
Figure 16: Malaysia Smart Education & Learning Market Size (US$ Mn) Forecast, 2017–2027
Figure 17: Malaysia Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 18: Malaysia Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 19: Malaysia Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 20: Malaysia Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 21: Malaysia Smart Education & Learning Market Attractiveness Analysis, by End-Use
Figure 22: Indonesia Smart Education & Learning Market Size (US$ Mn) Forecast, 2017–2027
Figure 23: Indonesia Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 24: Indonesia Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 25: Indonesia Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 26: Indonesia Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 27: Indonesia Smart Education & Learning Market Attractiveness Analysis, by End-use
Figure 28: Singapore Smart Education & Learning Market Size (US$ Mn) Forecast, 2017–2027
Figure 29: Singapore Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 30: Singapore Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 31: Singapore Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 32: Singapore Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 33: Singapore Smart Education & Learning Market Attractiveness Analysis, by End-Use
Figure 34: Philippines Smart Education & Learning Market Size (US$ Mn) Forecast, 2017–2027
Figure 35: Philippines Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 36: Philippines Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 37: Philippines Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 38: Philippines Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 39: Philippines Smart Education & Learning Market Attractiveness Analysis, by End-Use
Figure 40: Thailand Smart Education & Learning Market Size (US$ Mn) Forecast, 2017–2027
Figure 41: Thailand Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 42: Thailand Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 43: Thailand Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 44: Thailand Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 45: Thailand Smart Education & Learning Market Attractiveness Analysis, by End-Use
Figure 46: Vietnam Smart Education and Learning Market Size (US$ Mn) Forecast, 2017–2027
Figure 47: Vietnam Smart Education and Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 48: Vietnam Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 49: Vietnam Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 50: Vietnam Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 51: Vietnam Smart Education & Learning Market Attractiveness Analysis, by End-Use
Figure 52: Rest of ASEAN Smart Education & Learning Market Size (US$ Mn) Forecast, 2017–2027
Figure 53: Rest of ASEAN Smart Education & Learning Market Size Y-o-Y Growth Projections, 2017–2027
Figure 54: Rest of ASEAN Smart Education & Learning Market Revenue Share Analysis, by Delivery Model, 2019 and 2027
Figure 55: Rest of ASEAN Smart Education & Learning Market Revenue Share Analysis, by End-use, 2019 and 2027
Figure 56: Rest of ASEAN Smart Education & Learning Market Attractiveness Analysis, by Delivery Model
Figure 57: Rest of ASEAN Smart Education & Learning Market Attractiveness Analysis, by End-Use
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ASEAN Smart Education and Learning Market
