Analysts’ Viewpoint
Increase in industrialization, rapid urbanization, and surge in consumer demand for personal care and household products are the key factors fueling the ASEAN SLES, SLS, and LABSA market size.
Indonesia exhibits robust growth prospects, leveraging its abundant natural resources, strategic geographical location, and supportive regulatory framework to bolster production and meet regional demand.
Other key markets within ASEAN, such as Thailand and Vietnam, also contribute significantly to market growth, driven by expanding manufacturing capabilities and evolving consumer preferences.
The shift toward eco-friendly formulations and sustainability initiatives further shapes market dynamics. Despite challenges such as fluctuating raw material prices and regulatory constraints, the ASEAN SLES, SLS, and LABSA market remains resilient, fueled by strong economic fundamentals and growth in market penetration across diverse end-use industries.
Sodium Lauryl Ether Sulfate (SLES) is used in a wide range of applications in personal care products such as skin care, hair care, and oral care due to its chemical stability and mildness on skin compared to other anionic surfactants such as SLS, alkylbenzene sulfonates, phosphoric acid esters, and carboxylic acid salts.
Sodium lauryl sulfate (SLS) is a common ingredient found in several personal care and home care products, such as soaps, hand washes, facial cleaners, makeup removers, and body washes, owing to its properties as a surfactant and an effective cleaning agent.
Strategic partnerships, technological advancements, and market consolidation are expected to drive further growth and competitiveness within the ASEAN surfactant market.
Increase in disposable income, economic development, and improvement in standard of living primarily in emerging economies, are driving the demand for personal care products. Emergence of e-commerce and increase in youth population are significantly boosting the demand for modern personal care products among end-users.
Sodium Lauryl Ether Sulphates (SLES) are more soluble in water and milder than lauryl sulphates. SLES are a workhorse surfactant for liquid detergents. SLES are inexpensive and highly effective foaming agents and are often used in laundry, and dish washing detergents.
Rise in population and a considerable increase in disposable income, primarily in emerging economies, have fueled the demand for efficient detergents, coupled with an increase in the penetration of washing machines. This, in turn, has resulted in a significant rise in demand for liquid detergents.
Furthermore, increasing popularity of laundry services across developing countries along with rapid urbanization rates have positively impacted the demand for liquid detergents.
SLES has diverse applications in liquid detergents such as dishwashing detergent, shampoo, bubble bath liquid, and hand washing liquid owing to their ease of availability, excellent foaming properties, and cleaning properties along with being cost effective.
SLES is known for its solvency, biodegradability, and resistance to hard water. Moreover, it is easy to formulate and produce. Excellent detergent properties and compatibility with all other types of surfactants make SLES a highly preferred primary surfactant for liquid detergents.
Thus, expansion of the liquid detergents sector is anticipated to fuel the ASEAN SLES, SLS and LABSA market revenue during the forecast period.
The ever-increasing global population drives the need to maximize efficiency in growing crops. Anionic surfactants are used as a wetting agent and adjuvant in insecticides. A pesticide composition and method of eliminating pests combines water and a solid form of sodium lauryl sulfate (SLS) to form a pesticide composition effective to cause mortality in pests.
The sodium lauryl sulfate can be in needle form, pellet form or powder form, and constitutes between about 1% and about 10% by weight of the pesticide composition. Chlorpyrifos (CPF) is an organophosphate insecticide extensively used in agricultural practices.
Anionic surfactants, such as sodium lauryl sulfate (SLS) and sodium lauryl ether sulfate (SLES) are the main components of several commercial products, including foaming agents used in underground mechanized excavation. Both compounds are produced and sold in high amounts globally and can be found in the environment as soil contaminants.
Therefore, increase in demand for agrochemicals is expected to augment the ASEAN SLES, SLS and LABSA market share.
The ASEAN SLES, SLS and LABSA market segmentation based on type includes SLES, SLS, and LABSA. Linear Alkylbenzene Sulfonic Acid (LABSA) stands as a dominant force, shaping the landscape of the SLES, SLS and LABSA Industry. LABSA has emerged as a frontrunner within this dynamic market, revolutionizing various industries and applications due to its unparalleled versatility, efficacy, and economic viability.
LABSA’s widespread adoption stems from its role as a key raw material in the production of detergents, emulsifiers, and foaming agents. As a highly effective surfactant, LABSA exhibits superior cleaning properties, making it an indispensable component in household cleaners, industrial detergents, and personal care products.
Its ability to emulsify oils and grease, coupled with its excellent foaming characteristics, underscores its pivotal role in maintaining cleanliness and hygiene standards across diverse applications.
Furthermore, the ASEAN SLES, SLS and LABSA market analysis reveals that LABSA’s dominance extends beyond its efficacy as a surfactant; its cost-effectiveness and ease of production contribute significantly to its market ascendancy.
As compared to its counterparts, SLES and SLS, LABSA offers a compelling value proposition, presenting manufacturers with a cost-efficient solution without compromising on performance
As per the latest ASEAN SLES, SLS and LABSA market forecast, Indonesia is poised to dominate the landscape. As the largest economy in Southeast Asia with a population exceeding 270 million, Indonesia boasts a burgeoning consumer base and a thriving manufacturing sector. One of Indonesia’s primary advantages is its abundant natural resources, particularly palm oil, a crucial raw material in surfactant production.
This ensures a stable and cost-effective supply chain, bolstering Indonesia’s competitiveness in the regional market. Indonesia’s proximity to major shipping routes facilitates efficient logistics and enables Indonesian manufacturers to meet regional demand seamlessly.
The ASEAN SLES, SLS and LABSA market is highly consolidated, with few large-scale vendors controlling majority of the market share. SLES, SLS and LABSA manufacturers are investing significantly in comprehensive research and development activities and collaborating strategically to accelerate product innovation and expand their business lines in regional and international markets.
BASF SE, Croda International Plc, Solvay, The Dow Chemical Company, Clariant Corporation, Kao Corporation, Stepan Company, Godrej Industries, Galaxy Surfactants, Sinopec Jinling Petrochemical Co., Ltd., and Tianjin Chengyuan Chemical Co., Ltd are the key ASEAN SLES, SLS and LABSA market manufacturers.
Key players have been profiled in the ASEAN SLES, SLS and LABSA market research report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments
Attribute | Detail |
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Market Size Value in 2022 | US$ 378.7 Mn |
Market Forecast Value in 2031 | US$ 550.7 Mn |
Growth Rate (CAGR) | 5.0% |
Forecast Period | 2023-2031 |
Historical Data Available for | 2021 |
Quantitative Kilo Tons | US$ Mn for Value & Kilo Tons for Volume |
Market Analysis | It includes cross-segment analysis at the ASEAN as well as regional level. Furthermore, the qualitative analysis includes drivers, restraints, market opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis. |
Competition Landscape |
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Format | Electronic (PDF) + Excel |
Market Segmentation |
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Regions Covered |
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Countries Covered |
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Companies Profiled |
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Customization Scope | Available upon request |
Pricing | Available upon request |
It was valued at US$ 378.7 Mn in 2022
It is expected to grow at a CAGR of 5.0% from 2023 to 2031
Surge in demand from the detergent industry and rapid growth in agrochemical sector
LABSA was the largest segment based on type in 2022
Indonesia was the most lucrative country in 2022
BASF SE, Croda International Plc, Solvay, The Dow Chemical Company, Clariant Corporation, Kao Corporation, Stepan Company, Godrej Industries, Galaxy Surfactants, Sinopec Jinling Petrochemical Co., Ltd., and Tianjin Chengyuan Chemical Co., Ltd
1. Executive Summary
1.1. ASEAN Market Outlook
1.2. Demand Side Trends
1.3. Key Facts and Figures
1.4. Trends Impacting Market
1.5. TMR’s Growth Opportunity Wheel
2. Market Overview
2.1. Market Segmentation
2.2. Key Developments
2.3. Market Definitions
2.4. Key Market Trends
2.5. Market Dynamics
2.5.1. Drivers
2.5.2. Restraints
2.5.3. Opportunities
2.6. ASEAN SLES, SLS and LABSA Market Analysis and Forecasts, 2022–2031
2.6.1. ASEAN l SLES, SLS and LABSA Market Volume (Kilo Tons)
2.6.2. ASEAN SLES, SLS and LABSA Market Revenue (US$ Mn)
2.7. Porter’s Five Forces Analysis
2.8. Regulatory Landscape
2.9. Value Chain Analysis
2.9.1. List of Raw Material Suppliers
2.9.2. List of Key Manufacturers
2.9.3. List of Key Suppliers
2.9.4. List of Potential Customers
2.10. Product Specification Analysis
2.11. Production Overview
2.12. Cost Structure Analysis
3. COVID-19 Impact Analysis
3.1. Impact on the Supply Chain of SLES, SLS and LABSA
3.2. Impact on Demand for SLES, SLS and LABSA– Pre & Post Crisis
4. Production Output Analysis (Kilo Tons), 2021
5. Impact of Current Geopolitical Scenario on Market
6. Price Trend Analysis and Forecast (US$/Ton), 2022–2031
6.1. Price Trend Analysis by Type
7. ASEAN SLES, SLS and LABSA Market Analysis and Forecast, by Type, 2022–2031
7.1. Introduction and Definitions
7.2. ASEAN SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
7.2.1. SLES
7.2.2. SLS
7.2.3. LABSA
7.3. ASEAN SLES, SLS and LABSA Market Attractiveness, by Type
8. ASEAN SLES, SLS and LABSA Market Analysis and Forecast, by Country, 2022–2031
8.1. Key Findings
8.2. ASEAN SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Country, 2022–2031
8.2.1. Brunei
8.2.2. Cambodia
8.2.3. Indonesia
8.2.4. Laos
8.2.5. Philippines
8.2.6. Thailand
8.2.7. Vietnam
8.2.8. Rest of ASEAN
8.3. ASEAN SLES, SLS and LABSA Market Attractiveness, by Country
8.4. Asia Pacific SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Country and Sub-region, 2021–2031
8.4.1. Brunei SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.4.2. Cambodia SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.4.3. Indonesia SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.4.4. Laos SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.4.5. Philippines SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.4.6. Thailand SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.4.7. Vietnam SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.4.8. Rest of ASEAN SLES, SLS and LABSA Market Volume (Kilo Tons) and Value (US$ Mn) Forecast, by Type, 2022–2031
8.5. Asia Pacific SLES, SLS and LABSA Market Attractiveness Analysis
9. Competition Landscape
9.1. ASEAN SLES, SLS and LABSA Company Market Share Analysis, 2021
9.2. Company Profiles (Details – Overview, Financials, Recent Developments, and Strategy)
9.2.1. BASF SE
9.2.1.1. Company Revenue
9.2.1.2. Business Overview
9.2.1.3. Product Segments
9.2.1.4. Geographic Footprint
9.2.1.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.1.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.2. Solvay
9.2.2.1. Company Revenue
9.2.2.2. Business Overview
9.2.2.3. Product Segments
9.2.2.4. Geographic Footprint
9.2.2.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.2.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.3. Kao Corporation
9.2.3.1. Company Revenue
9.2.3.2. Business Overview
9.2.3.3. Product Segments
9.2.3.4. Geographic Footprint
9.2.3.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.3.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.4. Stepan Company
9.2.4.1. Company Revenue
9.2.4.2. Business Overview
9.2.4.3. Product Segments
9.2.4.4. Geographic Footprint
9.2.4.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.4.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.5. Godrej Industries
9.2.5.1. Company Revenue
9.2.5.2. Business Overview
9.2.5.3. Product Segments
9.2.5.4. Geographic Footprint
9.2.5.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.5.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.6. Galaxy Surfactants
9.2.6.1. Company Revenue
9.2.6.2. Business Overview
9.2.6.3. Product Segments
9.2.6.4. Geographic Footprint
9.2.6.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.6.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.7. Sinopec Jinling Petrochemical Co., Ltd
9.2.7.1. Company Revenue
9.2.7.2. Business Overview
9.2.7.3. Product Segments
9.2.7.4. Geographic Footprint
9.2.7.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.7.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.8. Croda International Plc
9.2.8.1. Company Revenue
9.2.8.2. Business Overview
9.2.8.3. Product Segments
9.2.8.4. Geographic Footprint
9.2.8.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.8.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.9. The Dow Chemical Company
9.2.9.1. Company Revenue
9.2.9.2. Business Overview
9.2.9.3. Product Segments
9.2.9.4. Geographic Footprint
9.2.9.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.9.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.10. Clariant Corporation
9.2.10.1. Company Revenue
9.2.10.2. Business Overview
9.2.10.3. Product Segments
9.2.10.4. Geographic Footprint
9.2.10.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.10.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
9.2.11. Tianjin Chengyuan Chemical Co., Ltd
9.2.11.1. Company Revenue
9.2.11.2. Business Overview
9.2.11.3. Product Segments
9.2.11.4. Geographic Footprint
9.2.11.5. Production Capacity/Plant Details, etc. (*As Applicable)
9.2.11.6. Strategic Partnership, Capacity Expansion, New Product Innovation etc.
10. Primary Research: Key Insights
11. Appendix
List of Tables
Table 1: ASEAN SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 2: ASEAN SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
Table 3: ASEAN SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Country, 2022–2031
Table 4: ASEAN SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Country, 2022–2031
Table 5: Brunei SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 6: Brunei SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
Table 7: Cambodia SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 8: Cambodia SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
Table 9: Indonesia SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 10: Indonesia SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
Table 11: Philippines SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 12: Philippines SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
Table 13: Thailand SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 14: Thailand SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
Table 15: Vietnam SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 16: Vietnam SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
Table 17: Rest of ASEAN SLES, SLS and LABSA Market Volume (Kilo Tons) Forecast, by Type, 2022–2031
Table 18: Rest of ASEAN SLES, SLS and LABSA Market Value (US$ Mn) Forecast, by Type, 2022–2031
List of Figures
Figure 1: ASEAN SLES, SLS and LABSA Market Volume Share Analysis, by Type, 2021, 2027, and 2031
Figure 2: ASEAN SLES, SLS and LABSA Market Attractiveness, by Type
Figure 3: ASEAN SLES, SLS and LABSA Market Volume Share Analysis, by Country, 2021, 2027, and 2031
Figure 4: ASEAN SLES, SLS and LABSA Market Attractiveness, by Country