With smartphones becoming a ubiquitous product, industries such as tourism, retail, banking, financial services, and insurance (BFSI), healthcare, entertainment, and media are surging ahead to reach out to the vast base of mobile and smartphone users through A2P SMSs. By the end of 2014, half the world’s population had at least one mobile subscription, totaling to nearly 3.6 billion unique mobile subscribers. The numbers are expected to increase by over one billion by 2020 globally. Transparency Market Research analyst states that this factor will have a substantial impact on the overall development of the A2P SMS and API market in the next few years.
The global A2P SMS API market is projected to expand at a 4.1% CAGR over the period between 2017 and 2024. The market, which held an opportunity worth US$186.0 million in 2017, is expected to rise to US$245.9 million by 2024. The global market for A2P SMS is expected to rise at a 4.9% CAGR over the said period and rise from a valuation of US$41.5 billion in 2017 to US$58.01 billion by 2024.
Bulk SMS Providers to Remain Key End Users of A2P SMS APIs
Presently, the end-use segment of bulk SMS providers is the largest contributor to the A2P SMS and API market. In 2017, the segment accounted for over 34.1% share in the global market and is expected to expand at a 4.3% CAGR from 2017 through 2024, retaining its dominance in the global market through this period. The rising popularity of bulk A2P SMSs as an effective and cheaper mode for undertaking business communications has helped the segment remain at the forefront of the market in the next few years as well.
Other end-use segments of the global A2P SMS and API market such as SMS aggregators, marketers/resellers, and telecom operators are also expected to expand at equally healthy paces over the forecasting horizon. The segments of SMS aggregators and telecom operators are both expected to rise at 4.1% CAGR from 2017 through 2024.
Traditional API to Retain Dominance but Cloud-based Applications to Provide Most Promising Returns
Owing to deployment across a large number of industries, the technology behind traditional A2P SMS APIs are presently the leading contributor to the global A2P SMS and API market revenues. The segment accounted for 55.3% share of the market’s overall revenues in 2017 and is expected to retain its dominance from 2017 through 2024 as well, but lose prominence to the cloud API segment. The cloud API segment is expected to expand at a 4.3% CAGR over the said period, during which the segment of traditional API is expected to rise at a relatively less 3.9% CAGR.
Asia Pacific to Continue to Lead Global A2P SMS and API Market
Asia Pacific is presently the largest revenue contributor of the global A2P SMS and API market and is expected to expand at the fastest pace among key regional markets as well. The region’s prominence in the global market is owing to factors such as the rising penetration of smartphones, an expanding e-commerce industry, and rising online transactions. In the region, the technology segment of cloud API is expected to expand at a faster pace as compared to the traditional API segment. North America, presently the second-largest contributor to market’s revenues, is also expected to retain its position in the global market in the next few years as well.
Some of the key vendors in the global A2P SMS and API market are Twilio Inc., Syniverse Technologies, LLC, Nexmo Inc., OpenMarket, Inc., Tyntec Ltd., Ogangi Corporation, CLX Communications, FortyTwo Telecom AB, and Beepsend AB.
Key Segments of the Global A2P SMS and API Market
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Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.3 Research Methodology
Chapter 2 Executive Summary
2.1 Global Application-to-Person (A2P) SMS API Market Report Snapshot
2.2 Market Opportunity Map
Chapter 3 Global A2P SMS and API Market Analysis, 2014 – 2024
3.1 Global A2P SMS API Market Analysis, By Technology Type, 2014-2024
3.2 Global A2P SMS API Market Analysis, By End-Users, 2014-2024
3.3 Global A2P SMS Market Analysis, By Application, 2014-2024
3.4 Key Market Trends
3.5 Market Dynamics
3.5.1 Drivers
3.5.2 Restraints
3.5.3 Opportunities
3.6 Competitive Landscape
3.6.1 Market Positioning of Key Players, 2015
3.6.2 Competitive Strategies Adopted by Leading Players
3.6.3 Cumulative Share Analysis of Major Players, 2015
Chapter 4 North America A2P SMS and API Market Analysis, 2014 – 2024 (US$ Mn)
4.1 Overview
4.2 North America A2P SMS and API Market Analysis
4.3 North America A2P SMS API Market Analysis, By Technology Type, 2014 – 2024 (US$ Mn)
4.3.1 Cloud API
4.3.2 Traditional API
4.4 North America A2P SMS API Market Analysis, By End-Users, 2014 – 2024 (US$ Mn)
4.4.1 SMS Aggregators
4.4.2 Bulk SMS Providers
4.4.3 Marketers/Resellers
4.4.4 Telecom Operators
4.5 North America A2P SMS Market Analysis, By Application, 2014 – 2024 (US$ Mn)
4.5.1 Pushed Content Services
4.5.2 CRM Services
4.5.3 Promotional Campaigns
4.5.4 Interactive Services
4.5.5 Others
Chapter 5 Europe A2P SMS and API Market Analysis, 2014 – 2024 (US$ Mn)
5.1 Overview
5.2 Europe A2P SMS and API Market Analysis
5.3 Europe A2P SMS API Market Analysis, By Technology Type, 2014 – 2024 (US$ Mn)
5.3.1 Cloud API
5.3.2 Traditional API
5.4 Europe A2P SMS API Market Analysis, By End-Users, 2014 – 2024 (US$ Mn)
5.4.1 SMS Aggregators
5.4.2 Bulk SMS Providers
5.4.3 Marketers/Resellers
5.4.4 Telecom Operators
5.5 Europe A2P SMS Market Analysis, By Application , 2014 – 2024 (US$ Mn)
5.5.1 Pushed Content Services
5.5.2 CRM Services
5.5.3 Promotional Campaigns
5.5.4 Interactive Services
5.5.5 Others
Chapter 6 Asia Pacific (APAC) A2P SMS and API Market Analysis, 2014 – 2024 (US$ Mn)
6.1 Overview
6.2 APAC A2P SMS and API Market Analysis
6.3 APAC A2P SMS API Market Analysis, By Technology Type, 2014 – 2024 (US$ Mn)
6.3.1 Cloud API
6.3.2 Traditional API
6.4 APAC A2P SMS API Market Analysis, By End-Users, 2014 – 2024 (US$ Mn)
6.4.1 SMS Aggregators
6.4.2 Bulk SMS Providers
6.4.3 Marketers/Resellers
6.4.4 Telecom Operators
6.5 APAC A2P SMS Market Analysis, By Application, 2014 – 2024 (US$ Mn)
6.5.1 Pushed Content Services
6.5.2 CRM Services
6.5.3 Promotional Campaigns
6.5.4 Interactive Services
6.5.5 Others
Chapter 7 Middle East and Africa (MEA) A2P SMS and API Market Analysis, 2014 – 2024 (US$ Mn)
7.1 Overview
7.2 MEA A2P SMS and API Market Analysis
7.3 MEA A2P SMS API Market Analysis, By Technology Type, 2014 – 2024 (US$ Mn)
7.3.1 Cloud API
7.3.2 Traditional API
7.4 MEA A2P SMS API Market Analysis, By End-Users, 2014 – 2024 (US$ Mn)
7.4.1 SMS Aggregators
7.4.2 Bulk SMS Providers
7.4.3 Marketers/Resellers
7.4.4 Telecom Operators
7.5 MEA A2P SMS Market Analysis, By Application, 2014 – 2024 (US$ Mn)
7.5.1 Pushed Content Services
7.5.2 CRM Services
7.5.3 Promotional Campaigns
7.5.4 Interactive Services
7.5.5 Others
Chapter 8 Latin America A2P SMS and API Market Analysis, 2014 – 2024 (US$ Mn)
8.1 Overview
8.2 Latin America A2P SMS and API Market Analysis
8.3 Latin America A2P SMS API Market Analysis, By Technology Type, 2014 – 2024 (US$ Mn)
8.3.1 Cloud API
8.3.2 Traditional API
8.4 Latin America A2P SMS API Market Analysis, By End-Users, 2014 – 2024 (US$ Mn)
8.4.1 SMS Aggregators
8.4.2 Bulk SMS Providers
8.4.3 Marketers/Resellers
8.4.4 Telecom Operators
8.5 Latin America A2P SMS Market Analysis, By Application, 2014 – 2024 (US$ Mn)
8.5.1 Pushed Content Services
8.5.2 CRM Services
8.5.3 Promotional Campaigns
8.5.4 Interactive Services
8.5.5 Others
Chapter 9 Country Snippets - A2P SMS API Market, 2014-2024
9.1 The U.S.
9.2 Canada
9.3 The U.K.
9.4 Germany
9.5 France
9.6 China
9.7 Japan
9.9 India
9.9 Egypt
9.1 The UAE
9.11 Saudi Arabia
9.12 Brazil
Chapter 10 Competition Matrix
Chapter 11 Company Profiles
11.1 Syniverse Technologies, LLC
11.1.1 Company Details (HQ, Foundation Year, Employee Strength)
11.1.2 Market Presence, By Segment and Geography
11.1.3 Key Developments
11.1.4 Strategy and Historical Roadmap
11.1.5 Revenue and Operating Profits
11.2 OpenMarket, Inc.
11.2.1 Company Details (HQ, Foundation Year, Employee Strength)
11.2.2 Market Presence, By Segment and Geography
11.2.3 Key Developments
11.2.4 Strategy and Historical Roadmap
11.2.5 Revenue and Operating Profits
11.3 Nexmo Inc.
11.3.1 Company Details (HQ, Foundation Year, Employee Strength)
11.3.2 Market Presence, By Segment and Geography
11.3.3 Key Developments
11.3.4 Strategy and Historical Roadmap
11.3.5 Revenue and Operating Profits
11.4 Twilio, Inc.
11.4.1 Company Details (HQ, Foundation Year, Employee Strength)
11.4.2 Market Presence, By Segment and Geography
11.4.3 Key Developments
11.4.4 Strategy and Historical Roadmap
11.4.5 Revenue and Operating Profits
11.5 Ogangi Corporation
11.5.1 Company Details (HQ, Foundation Year, Employee Strength)
11.5.2 Market Presence, By Segment and Geography
11.5.3 Key Developments
11.5.4 Strategy and Historical Roadmap
11.5.5 Revenue and Operating Profits
11.6 CLX Communications
11.6.1 Company Details (HQ, Foundation Year, Employee Strength)
11.6.2 Market Presence, By Segment and Geography
11.6.3 Key Developments
11.6.4 Strategy and Historical Roadmap
11.6.5 Revenue and Operating Profits
11.7 Beepsend AB
11.7.1 Company Details (HQ, Foundation Year, Employee Strength)
11.7.2 Market Presence, By Segment and Geography
11.7.3 Key Developments
11.7.4 Strategy and Historical Roadmap
11.7.5 Revenue and Operating Profits
11.8 Fortytwo Telecom
11.8.1 Company Details (HQ, Foundation Year, Employee Strength)
11.8.2 Market Presence, By Segment and Geography
11.8.3 Key Developments
11.8.4 Strategy and Historical Roadmap
11.8.5 Revenue and Operating Profits
11.9 Tata Communications Ltd.
11.9.1 Company Details (HQ, Foundation Year, Employee Strength)
11.9.2 Market Presence, By Segment and Geography
11.9.3 Key Developments
11.9.4 Strategy and Historical Roadmap
11.9.5 Revenue and Operating Profits
11.1 Tyntec Ltd.
11.10.1 Company Details (HQ, Foundation Year, Employee Strength)
11.10.2 Market Presence, By Segment and Geography
11.10.3 Key Developments
11.10.4 Strategy and Historical Roadmap
11.10.5 Revenue and Operating Profits
List of Table
Table 1 Global A2P SMS API Market Revenue (US$ Mn), By Technology Type, 2014 – 2024
Table 2 Global A2P SMS API Market Revenue (US$ Mn), By End-Users, 2014 – 2024
Table 3 Global A2P SMS Market Revenue (US$ Mn), By Application, 2014 – 2024
Table 4 North America A2P SMS API Market Revenue (US$ Mn), By Technology Type, 2014-2024
Table 5 North America A2P SMS API Market Revenue (US$ Mn), By End-Users, 2014-2024
Table 6 North America A2P SMS Market Revenue (US$ Mn), By Application, 2014 – 2024
Table 7 Europe A2P SMS API Market Analysis (US$ Mn), By Technology Type, 2014-2024
Table 8 Europe A2P SMS API Market Analysis (US$ Mn), By End-Users, 2014-2024
Table 9 Asia Pacific A2P SMS API Market Revenue (US$ Mn), By Technology Type, 2014-2024
Table 10 Asia Pacific A2P SMS API Market Revenue (US$ Mn), By End-Users, 2014-2024
Table 11 APAC A2P SMS Market Revenue (US$ Mn), By Application, 2014 – 2024
Table 12 MEA A2P SMS API Market Revenue (US$ Mn), By Technology Type, 2014-2024
Table 13 MEA A2P SMS API Market Revenue (US$ Mn), By End-Users, 2014-2024
Table 14 MEA A2P SMS Market Revenue (US$ Mn), By Application, 2014 – 2024
Table 15 Latin America A2P SMS API Market Revenue (US$ Mn), 2014-2024
Table 16 Latin America A2P SMS API Market Revenue (US$ Mn), By End-Users, 2014-2024
Table 17 Latin America A2P SMS Market Revenue (US$ Mn), By Application, 2014 – 2024
Table 18 Country Snippets – A2P SMS API Market Revenue (US$ Mn), 2014-2024
List of Figure
Figure 1 Executive Summary - A2P SMS API Market
Figure 2 Global A2P SMS API Market Revenue (US$ Mn) and Y-o-Y Growth (%), 2014-2024
Figure 3 Global A2P SMS API Market Growth, CAGR (%), 2016-2024
Figure 4 Global A2P SMS API Market Growth, CAGR (%), By Regions
Figure 5 Global A2P SMS Market Revenue (US$ Mn) and Y-o-Y Growth (%), 2014-2024
Figure 6 Global A2P SMS Market Growth, CAGR (%), 2016-2024
Figure 7 Global A2P SMS Market Growth, CAGR (%), By Regions
Figure 8 Global A2P SMS API Market Revenue Share (%), By Technology Type, 2015 and 2024
Figure 9 Global A2P SMS API Market Revenue Share (%), By End-Users, 2015 and 2024
Figure 10 Global A2P SMS API Market Revenue Share (%), By Application, 2015 and 2024
Figure 11 Smartphone connections (in Mn) and adoption rate (%)
Figure 12 Market Positioning of Key Players, 2015
Figure 13 Cumulative Share Analysis of Major Players, 2015
Figure 14 North America A2P SMS API Market Revenue (US$ Mn), 2014-2024
Figure 15 North America A2P SMS API Market Revenue Share (%), By Technology Type, 2015 and 2024
Figure 16 North America A2P SMS API Market Revenue Share (%), By End-Users, 2015 and 2024
Figure 17 North America A2P SMS Market Revenue Share (%), By Application, 2015 and 2024
Figure 18 Europe A2P SMS API Market Revenue (US$ Mn), 2014-2024
Figure 19 Europe A2P SMS API Market Revenue Share (%), by Technology Type, 2015 and 2024
Figure 20 Europe A2P SMS API Market Revenue Share (%), By End-Users, 2015 and 2024
Figure 21 Europe A2P SMS API Market Revenue Share (%), By Application, 2015 and 2024
Figure 22 Asia Pacific A2P SMS API Market Revenue (US$ Mn), 2014-2024
Figure 23 Asia Pacific A2P SMS API Market Revenue Share (%), By Technology Type, 2015 and 2024
Figure 24 Asia Pacific A2P SMS API Market Revenue Share (%), By End-Users, 2015 and 2024
Figure 25 APAC A2P SMS Market Revenue Share (%), By Application, 2015 and 2024
Figure 26 MEA A2P SMS API Market Revenue (US$ Mn), 2014-2024
Figure 27 MEA A2P SMS API Market Revenue Share (%), By Technology Type, 2015 and 2024
Figure 28 MEA A2P SMS API Market Revenue Share (%), By End-Users, 2015 and 2024
Figure 29 MEA A2P SMS API Market Revenue Share (%), By Application, 2015 and 2024
Figure 30 Latin America A2P SMS API Market Revenue (US$ Mn), 2014-2024
Figure 31 Latin America A2P SMS API Market Revenue Share (%), By Technology Type, 2015 and 2024
Figure 32 Latin America A2P SMS API Market Revenue Share (%), By End-Users, 2015 and 2024
Figure 33 Latin America A2P SMS API Market Revenue Share (%), By Application, 2015 and 2024
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Application-to-Person (A2P) SMS and API Market
