Application-to-Person (A2P) SMS and API Market (Forecast 2018 - 2026)

Application-to-Person (A2P) SMS and API Market (Technology - Cloud API, Traditional API; End user - SMS Aggregators, Bulk SMS Providers, Marketers and Resellers, Telecom Operators; Application - Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Application-to-Person (A2P) SMS and API Market - Snapshot

A2P SMS is an Application to Person SMS service in which SMSs are sent from an application programming interface (API) based application or platform on a person’s mobile/smartphone. A2P SMS typically includes sending SMS for appointment reminders, notifications, marketing, and pin codes among others. Over the years as mobile phones have become ubiquitous, it has changed the way communication is conducted; further A2P SMS API has assisted businesses around the globe to reach a significant number of people rapidly and at a very low cost. Furthermore, OTT (Over-the-Top) service providers and online and mobile payment transaction service providers are using A2P SMS API for two factor authentication (2FA) purpose.

applicationtoperson a2p sms and api industry

The global application-to-person (A2P) SMS and API market has been segmented based on technology, end-users, applications, and geography. Based on technology, the market is segmented into cloud API and traditional API. The traditional API segment dominated the market whereas cloud API is anticipated to grow at a much faster rate.  The cloud API market is likely to grow in the coming years as companies are majorly adopting cloud technology for more efficiency and it also has low cost. Cloud technology is the fastest growing technology, cloud API operates as a gateway by providing direct and indirect cloud infrastructure. Several companies to provide API platform so as to support analytical capabilities. Companies are offering security and data loss services with the help of cloud API. Businesses are evolving cloud integration solution with the open platform enabling enterprises to migrate and integrate applications and data. The market in terms of end-users is segmented into SMS aggregators, bulk SMS providers, marketers/resellers and telecom operators. Of these, bulk SMS providers dominated the market in terms of revenue share in 2018, and are expected to continue the dominance during the forecast period.  The rising popularity of bulk A2P SMSs as an effective and cheaper mode for undertaking business communications has helped the segment remain at the forefront of the market and the trend will continue in the next few years as well. Based on application, the market is segmented into pushed content services, customer relationship management services, promotional campaigns, interactive services application, and others (inquiry related services). Customer relationship management (CRM) services held the largest market share in the year 2018 and is expected to expand at a significant pace from 2018 to 2026. This growth is primarily attributed to the increasing online trade and rising adoption of ecommerce in corporate and individual user sectors. Moreover, rising use of authentication-related messages adds to the growth of this market over the forecast period.

In terms of region, Asia Pacific led the application-to-person (A2P) SMS and API market in the year 2017 and is expected to remain dominant throughout the forecast period from 2018 to 2026. This is due to the ever-rising base of mobile subscribers in the region. In 2017, Asia Pacific dominated the global application-to-person (A2P) SMS and API market with countries such as China, India, and Japan acting as major markets and key users of A2P SMS marketing. It is anticipated to increase at the fastest speed among key regional markets as well. The region’s importance in the global market is due to factors such as expanding e-commerce industry, rising online transactions, and the rising penetration of smartphones. North America is the second-largest contributor to the market’s revenue and is anticipated to maintain its position in the market in the next few years as well.

The global application-to-person (A2P) SMS and API market is largely driven by product launches and partnerships. For instance, in October 2017, Syniverse Technologies, LLC partnered with Listrak, a digital marketing company, to expand its suite of mobile marketing. The partnership would enable Listrak to integrate messaging service as a part of its cross-channel offerings that include email, mobile engagement, and social media marketing.

Key players profiled in the global application-to-person (A2P) SMS and API market include Syniverse Technologies, LLC, OpenMarket, Inc., Nexmo Inc., Twilio Inc., Ogangi Corporation, CLX Communications, Beepsend AB, Tyntec Ltd. and FortyTwo Telecom AB.

Customer Engagement Applications Spur Interest in Application-to-person (A2P) SMS and API Market

Massive proliferation of smart phones and enhanced telecommunication technologies serve as one of the pivotal factors for the growth in application to app (A2P) SMS and API market. Businesses can use the services provided by the players in the market to engage their customers effectively and efficiently. Applications of services in application to app (A2P) SMS and API market are widespread. These services are used by banks, retailers, stores, healthcare facilities, and e-commerce portals to connect to their consumers directly through their phones. Services in application to app (A2P) SMS and API market are used for a lot of different reasons including but not limited to, sending reminders, one time passwords (OTP), notifications about product launches and discounts, offering e-booking facilities for trains, buses, flights, hotels, and conducting various contests or polls. Services in application to app (A2P) SMS and API market are used by businesses from diverse set of industry verticals including but not limited to, BSFI, media, travel, entertainment, transport, hospitality, and retail.

Emergence of Over the Top (OTT) messaging platforms, such as WhatsApp, Telegram, and Facebook has created barriers for players in application to app (A2P) SMS and API market. These platforms use internet and provide the messaging service to the customer free of cost. Many businesses have begun opting for these platforms. However, SMS services in application to app (A2P) SMS and API market are increasingly used to ensure the delivery of the message to maximum number of audience. The key reason behind this is lack of internet infrastructure in various geographical regions in the world. Furthermore, SMS is considered to be one of the easiest modes of communication, as it can reach the customer even in areas with very low network connectivity. Some of the key services enabled through utilization of products in application to app (A2P) SMS and API market include two factor authentication, mass promotional campaigns, and shipping and logistics notifications. Services in application to app (A2P) SMS and API market make it possible for businesses and shipping and transport companies to update their customers about their packages or shipments in real time.

by Technology

  • Cloud API
  • Traditional API

by End-user

  • SMS Aggregators
  • Bulk SMS Providers
  • Marketers/Resellers
  • Telecom Operators

by Application

  • Pushed Content Services
  • Customer Relationship Management Services
  • Promotional Campaigns
  • Interactive Services
  • Others

by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

    1. Preface
         1.1. Market Scope
         1.2. Market Segmentation
         1.3. Key Research Objectives

    2. Assumptions and Research Methodology
         2.1. Market Taxonomy - Segment Definitions
         2.2. Research Methodology
                2.2.1. List of Primary and Secondary Sources
         2.3. Key Assumptions for Data Modelling

    3. Executive Summary : Global A2P SMS and API Market

    4. Market Overview
         4.1. Introduction
         4.2. Global Market – Macro Economic Factors Overview
                4.2.1. World GDP Indicator – For Top 20 Economies
                4.2.2. Global ICT Spending (US$ Mn), 2012, 2018, 2026
         4.3. Technology Roadmap
         4.4. Market Factor Analysis
                4.4.1. Porter’s Five Forces Analysis
                4.4.2. PESTEL Analysis
                4.4.3. Ecosystem Analysis
         4.5. Market Dynamics (Growth Influencers)
                4.5.1. Drivers
                4.5.2. Restraints
                4.5.3. Opportunities
                4.5.4. Impact Analysis of Drivers & Restraints
         4.6. Regulations and Policies, by Region
         4.7. Global A2P SMS and API Market Analysis and Forecast, 2012 - 2026
                4.7.1. Market Revenue Analysis (US$ Mn)
                             4.7.1.1. Historic Growth Trends, 2012-2017
                             4.7.1.2. Forecast Trends, 2018-2026
         4.8. Market Opportunity Analysis – (By Region/Country (Global/North America/Europe/Asia Pacific/Middle East & Africa/South America)
                4.8.1. By Region/Country
                4.8.2. By Technology
                4.8.3. By End-user
                4.8.4. By Application
         4.9. Market Outlook
         4.10. Competitive Scenario and Trends
                4.10.1. A2P SMS and API Market Concentration Rate
                             4.10.1.1. List of New Entrants
                4.10.2. Mergers & Acquisitions, Expansions

    5. Global A2P SMS and API Market Analysis and Forecast, by Technology
         5.1. Overview and Definition
         5.2. Key Segment Analysis
         5.3. A2P SMS and API Market Size (US$ Mn) Forecast, by Technology (A2P SMS and API), 2016 - 2026
                5.3.1. Cloud API
                5.3.2. Traditional API

    6. Global A2P SMS and API Market Analysis and Forecast, by End-user
         6.1. Overview and Definition
         6.2. Key Segment Analysis
         6.3. A2P SMS and API Market Size (US$ Mn) Forecast, by End-user (A2P SMS and API), 2016 - 2026
                6.3.1. SMS Aggregators
                6.3.2. Bulk SMS Providers
                6.3.3. Marketers/Resellers
                6.3.4. Telecom Operators

    7. Global A2P SMS and API Market Analysis and Forecast, by Application (A2P SMS)
         7.1. Overview and Definition
         7.2. Key Segment Analysis
         7.3. A2P SMS and API Market Size (US$ Mn and Million SMSs) Forecast, by Application (A2P SMS), 2016 - 2026
                7.3.1. Pushed Content Services
                7.3.2. Customer Relationship Management Services
                7.3.3. Promotional campaigns
                7.3.4. Interactive Services
                7.3.5. Others (Inquiry Related Services)

    8. Global A2P SMS and API Market Analysis and Forecast, by Region
         8.1. Overview
         8.2. Key Segment Analysis
         8.3. A2P SMS and API Market Size (US$ Mn) Forecast, by Region, 2016 - 2026
                8.3.1. North America
                8.3.2. Europe
                8.3.3. Asia Pacific
                8.3.4. Middle East and Africa
                8.3.5. South America

    9. North America A2P SMS and API Market Analysis and Forecast
         9.1. Key Findings
         9.2. Impact Analysis of Drivers and Restraint
         9.3. A2P SMS and API Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
                9.3.1. Cloud API
                9.3.2. Traditional API
         9.4. A2P SMS and API Market Size (US$ Mn) Forecast, by End-user (A2P SMS and API), 2016 - 2026
                9.4.1. SMS Aggregators
                9.4.2. Bulk SMS Providers
                9.4.3. Marketers/Resellers
                9.4.4. Telecom Operators
         9.5. A2P SMS and API Market Size (US$ Mn and Million SMSs) Forecast, by Application (A2P SMS), 2016 - 2026
                9.5.1. Pushed Content Services
                9.5.2. Customer Relationship Management Services
                9.5.3. Promotional campaigns
                9.5.4. Interactive Services
                9.5.5. Others (Inquiry Related Services)
         9.6. A2P SMS and API Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
                9.6.1. The U.S.
                9.6.2. Canada
                9.6.3. Rest of North America

    10. Europe A2P SMS and API Market Analysis and Forecast
         10.1. Key Findings
         10.2. Impact Analysis of Drivers and Restraint
         10.3. A2P SMS and API Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
                10.3.1. Cloud API
                10.3.2. Traditional API
         10.4. A2P SMS and API Market Size (US$ Mn) Forecast, by End-user (A2P SMS and API), 2016 - 2026
                10.4.1. SMS Aggregators
                10.4.2. Bulk SMS Providers
                10.4.3. Marketers/Resellers
                10.4.4. Telecom Operators
         10.5. A2P SMS and API Market Size (US$ Mn and Million SMSs) Forecast, by Application (A2P SMS), 2016 - 2026
                10.5.1. Pushed Content Services
                10.5.2. Customer Relationship Management Services
                10.5.3. Promotional campaigns
                10.5.4. Interactive Services
                10.5.5. Others (Inquiry Related Services)
         10.6. A2P SMS and API Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
                10.6.1. Germany
                10.6.2. UK
                10.6.3. Rest of Europe

    11. Asia Pacific A2P SMS and API Market Analysis and Forecast
         11.1. Key Findings
         11.2. Impact Analysis of Drivers and Restraint
         11.3. A2P SMS and API Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
                11.3.1. Cloud API
                11.3.2. Traditional API
         11.4. A2P SMS and API Market Size (US$ Mn) Forecast, by End-user (A2P SMS and API), 2016 - 2026
                11.4.1. SMS Aggregators
                11.4.2. Bulk SMS Providers
                11.4.3. Marketers/Resellers
                11.4.4. Telecom Operators
         11.5. A2P SMS and API Market Size (US$ Mn and Million SMSs) Forecast, by Application (A2P SMS), 2016 - 2026
                11.5.1. Pushed Content Services
                11.5.2. Customer Relationship Management Services
                11.5.3. Promotional campaigns
                11.5.4. Interactive Services
                11.5.5. Others (Inquiry Related Services)
         11.6. Size (US$ Mn) Forecast, by Country, 2016 - 2026
                11.6.1. China
                11.6.2. Japan
                11.6.3. India
                11.6.4. Rest of Asia Pacific

    12. Middle East and Africa (MEA) A2P SMS and API Market Analysis and Forecast
         12.1. Key Findings
         12.2. Impact Analysis of Drivers and Restraint
         12.3. A2P SMS and API Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
                12.3.1. Cloud API
                12.3.2. Traditional API
         12.4. A2P SMS and API Market Size (US$ Mn) Forecast, by End-user (A2P SMS and API), 2016 - 2026
                12.4.1. SMS Aggregators
                12.4.2. Bulk SMS Providers
                12.4.3. Marketers/Resellers
                12.4.4. Telecom Operators
         12.5. A2P SMS and API Market Size (US$ Mn and Million SMSs) Forecast, by Application (A2P SMS), 2016 - 2026
                12.5.1. Pushed Content Services
                12.5.2. Customer Relationship Management Services
                12.5.3. Promotional campaigns
                12.5.4. Interactive Services
                12.5.5. Others (Inquiry Related Services)
         12.6. A2P SMS and API Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
                12.6.1. GCC
                12.6.2. South Africa
                12.6.3. Rest of MEA

    13. South America A2P SMS and API Market Analysis and Forecast
         13.1. Key Findings
         13.2. Impact Analysis of Drivers and Restraint
         13.3. A2P SMS and API Market Size (US$ Mn) Forecast, by Technology, 2016 - 2026
                13.3.1. Cloud API
                13.3.2. Traditional API
         13.4. A2P SMS and API Market Size (US$ Mn) Forecast, by End-user (A2P SMS and API), 2016 - 2026
                13.4.1. SMS Aggregators
                13.4.2. Bulk SMS Providers
                13.4.3. Marketers/Resellers
                13.4.4. Telecom Operators
         13.5. A2P SMS and API Market Size (US$ Mn and Million SMSs) Forecast, by Application (A2P SMS), 2016 - 2026
                13.5.1. Pushed Content Services
                13.5.2. Customer Relationship Management Services
                13.5.3. Promotional Campaigns
                13.5.4. Interactive Services
                13.5.5. Others (Inquiry Related Services)
         13.6. A2P SMS and API Market Size (US$ Mn) Forecast, by Country, 2016 - 2026
                13.6.1. Brazil
                13.6.2. Rest of South America

    14. Competition Landscape
         14.1. Market Player – Competition Matrix
         14.2. Market Revenue Share Analysis (%), by Company (2017)

    15. Company Profiles
         15.1. Syniverse Technologies, LLC
                15.1.1. Company Overview
                15.1.2. Key Competitors
                15.1.3. Geographical Presence
                15.1.4. Revenue
         15.2. OpenMarket, Inc.
                15.2.1. Company Overview
                15.2.2. Key Competitors
                15.2.3. Geographical Presence
                15.2.4. Revenue
         15.3. Nexmo Inc.
                15.3.1. Company Overview
                15.3.2. Key Competitors
                15.3.3. Geographical Presence
                15.3.4. Revenue
         15.4. Twilio, Inc.
                15.4.1. Company Overview
                15.4.2. Key Competitors
                15.4.3. Geographical Presence
                15.4.4. Revenue
         15.5. Ogangi Corporation
                15.5.1. Company Overview
                15.5.2. Key Competitors
                15.5.3. Geographical Presence
                15.5.4. Revenue
         15.6. CLX Communications
                15.6.1. Company Overview
                15.6.2. Key Competitors
                15.6.3. Geographical Presence
                15.6.4. Revenue
         15.7. Fortytwo Telecom
                15.7.1. Company Overview
                15.7.2. Key Competitors
                15.7.3. Geographical Presence
                15.7.4. Revenue
         15.8. Tata Communications Ltd.
                15.8.1. Company Overview
                15.8.2. Key Competitors
                15.8.3. Geographical Presence
                15.8.4. Revenue
         15.9. Tyntec Ltd.
                15.9.1. Company Overview
                15.9.2. Key Competitors
                15.9.3. Geographical Presence
                15.9.4. Revenue
         15.10. MuleSoft, Inc.
                15.10.1. Company Overview
                15.10.2. Key Competitors
                15.10.3. Geographical Presence
                15.10.4. Revenue
         15.11. TIBCO Software Inc.
                15.11.1. Company Overview
                15.11.2. Key Competitors
                15.11.3. Geographical Presence
                15.11.4. Revenue
         15.12. Plivo Inc.
                15.12.1. Company Overview
                15.12.2. Key Competitors
                15.12.3. Geographical Presence
                15.12.4. Revenue

    16. Key Takeaways

    List of Tables

    Table 1: Emerging Players, Prominent Players in Application-to-Person (A2P) SMS and API Market
    Table 2: Mergers & Acquisitions, Expansions
    Table 3: Global Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Technology, 2016 – 2026
    Table 4: Global Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by End-user, 2016 – 2026
    Table 5: Global Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 6: Global Application-to-Person (A2P) SMS and API Market Volume (Million SMSs) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 7: Global Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Region, 2016 – 2026
    Table 8: North America Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Technology, 2016 – 2026
    Table 9: North America Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by End-user, 2016 – 2026
    Table 10: North America Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 11: North America Application-to-Person (A2P) SMS and API Market Volume (Million SMSs) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 12: North Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Country, 2016 – 2026
    Table 13: Europe Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Technology, 2016 – 2026
    Table 14: Europe Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by End-user, 2016 – 2026
    Table 15: Europe Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 16: Europe Application-to-Person (A2P) SMS and API Market Volume (Million SMSs) and Forecast, by Application (A2P SMS), 2016 – 2026Table 17: Europe Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Country, 2016 – 2026
    Table 17: Europe Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Country, 2016 – 2026
    Table 18: Asia Pacific Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Technology, 2016 – 2026
    Table 19: Asia Pacific Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by End-user, 2016 – 2026
    Table 20: Asia Pacific Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 21: Asia Pacific Application-to-Person (A2P) SMS and API Market Volume (Million SMSs) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 22: Asia Pacific Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Country, 2016 – 2026
    Table 23: Middle East and Africa Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Technology, 2016 – 2026
    Table 24: Middle East and Africa Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by End-user, 2016 – 2026
    Table 25: Middle East and Africa Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 26: Middle East and Africa Application-to-Person (A2P) SMS and API Market Volume (Million SMSs) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 27: Middle East & Africa Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Country, 2016 – 2026
    Table 28: South America Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Technology, 2016 – 2026
    Table 29: South America Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by End-user, 2016 – 2026
    Table 30: South America Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 31: South America Application-to-Person (A2P) SMS and API Market Volume (Million SMSs) and Forecast, by Application (A2P SMS), 2016 – 2026
    Table 32: South America Application-to-Person (A2P) SMS and API Market Value (US$ Mn) and Forecast, by Country, 2016 – 2026

    List of Figures

    Figure 1: Global Application-to-Person (A2P) SMS and API Market Size (US$ Mn) Forecast, 2016–2026
    Figure 2: Global Application-to-Person (A2P) SMS and API Market Value (US$) Opportunity Assessment, by Region, 2018E
    Figure 3: Global Application-to-Person (A2P) SMS and API Market Value (US$) Opportunity Assessment, by Region, 2026F
    Figure 4: North America Market growth – Snapshot
    Figure 5: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018
    Figure 6: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018
    Figure 7: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by Application, 2018
    Figure 8: Europe Market growth – Snapshot
    Figure 9: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018
    Figure 10: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018
    Figure 11: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by Application, 2018
    Figure 12: Asia Pacific Market growth – Snapshot
    Figure 13: Asia Pacific Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018
    Figure 14: Asia Pacific Analysis, by Technology, 2018
    Figure 15: Asia Pacific Application-to-Person (A2P) SMS and API Market Share Analysis, by Application, 2018
    Figure 16: Middle East and Africa Market growth – Snapshot
    Figure 17: Middle East and Africa Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018
    Figure 18: Middle East and Africa Analysis, by Technology, 2018
    Figure 19: Middle East and Africa Application-to-Person (A2P) SMS and API Market Share Analysis, by Application, 2018
    Figure 20: South America Market growth – Snapshot
    Figure 21: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018
    Figure 22: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2017
    Figure 22: South America Analysis, by Technology, 2018
    Figure 23: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by Application, 2018
    Figure 24: Global ICT Spending (US$ Bn)
    Figure 25: Top 20 Countries by Household Spending (US$ Mn)
    Figure 26: Historic growth trends, 2012-2017 (US$ Mn)
     Figure 27: Global A2P SMS Market Volume (Billion Units), 2016-2026
    Figure 28: Historic growth trends, 2012-2017 (US$ Mn)
    Figure 29: Forecast trends, 2017-2026 (US$ Mn)
    Figure 30: Global Application-to-Person (A2P) SMS and API Market Attractiveness Assessment, by Technology Figure 31: Global Application-to-Person (A2P) SMS and API Market Attractiveness Assessment, by End-user 
    Figure 32: Global Application-to-Person (A2P) SMS and API Market Attractiveness Assessment, by Application (A2P SMS)
    Figure 33: Global Application-to-Person (A2P) SMS and API Market Attractiveness Assessment, by Region
    Figure 34: Opportunity Assessment, by Technology 
    Figure 35: Opportunity Assessment, by End-user 
    Figure 36: Opportunity Assessment, by Application (A2P SMS)
    Figure 37: Opportunity Assessment, by Region
    Figure 38: Global Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018 and 2026 (Revenue %)
    Figure 39: Global Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018 and 2026 (Revenue %)
    Figure 40: Global Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Revenue %)
    Figure 41: Global Application-to-Person (A2P) SMS and API Market Share Analysis, by Region, 2018 and 2026 (Revenue %)
     Figure 42: North America Application-to-Person (A2P) SMS and API Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
     Figure 43: North America Application-to-Person (A2P) SMS and API Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 44: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018 and 2026 (Revenue %)
    Figure 45: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, (A2P SMS and API) 2018 and 2026 (Revenue %)
    Figure 46: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Revenue %)
    Figure 47: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Volume %)
    Figure 48: North America Application-to-Person (A2P) SMS and API Market Share Analysis, by Country, 2018 and 2026 (Revenue %)
    Figure 49: North America Application-to-Person (A2P) SMS and API Opportunity Assessment, by Technology (2018-2026)
    Figure 50: North America Application-to-Person (A2P) SMS and API Opportunity Assessment, by End-user (A2P SMS and API) (2018-2026)
    Figure 51: North America Application-to-Person (A2P) SMS and API Opportunity Assessment, by Application (A2P SMS and API) (2018-2026)
    Figure 52: North America Application-to-Person (A2P) SMS and API Opportunity Assessment, by Country (2018-2026)
     Figure 53: Europe Application-to-Person (A2P) SMS and API Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 54: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018 and 2026 (Revenue %)
    Figure 55: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018 and 2026 (Revenue %)
    Figure 56: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Revenue %)
    Figure 57: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Volume %)
    Figure 58: Europe Application-to-Person (A2P) SMS and API Market Share Analysis, by Country, 2018 and 2026 (Revenue %)
    Figure 59: Europe Application-to-Person (A2P) SMS and API Opportunity Assessment, by Technology (2018-2026)
    Figure 60: Europe Application-to-Person (A2P) SMS and API Opportunity Assessment, by End-user (2018-2026)
    Figure 61: Europe Application-to-Person (A2P) SMS and API Opportunity Assessment, by Application (A2P SMS) (2018-2026)
    Figure 62: Europe Application-to-Person (A2P) SMS and API Opportunity Assessment, by Country (2018-2026)
     Figure 63: Asia Pacific Application-to-Person (A2P) SMS and API Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 64: Asia Pacific Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018 and 2026 (Revenue %)
    Figure 65: Asia Pacific Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018 and 2026 (Revenue %)
    Figure 66: Asia Pacific Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Revenue %)
    Figure 67: Asia Pacific Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Volume %)
    Figure 68: Asia Pacific Application-to-Person (A2P) SMS and API Market Share Analysis, by Country, 2018 and 2026 (Revenue %)
    Figure 69: Asia Pacific Application-to-Person (A2P) SMS and API Opportunity Assessment, by Technology (2018-2026)
    Figure 70: Asia Pacific Application-to-Person (A2P) SMS and API Opportunity Assessment, by End-user (2018-2026)
    Figure 71: Asia Pacific Application-to-Person (A2P) SMS and API Opportunity Assessment, by Application (2018-2026)
    Figure 72: Asia Pacific Application-to-Person (A2P) SMS and API Opportunity Assessment, by Country (2018-2026)
     Figure 73: Middle East and Africa Application-to-Person (A2P) SMS and API Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 74: Middle East and Africa Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018 and 2026 (Revenue %)
    Figure 75: Middle East and Africa Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, 2018 and 2026 (Revenue %)
    Figure 76: Middle East and Africa Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Revenue %)
    Figure 77: Middle East and Africa Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Volume %)
    Figure 78: Middle East & Africa Application-to-Person (A2P) SMS and API Market Share Analysis, by Country, 2018 and 2026 (Revenue %)
    Figure 79: Middle East and Africa Application-to-Person (A2P) SMS and API Opportunity Assessment, by Technology (2018-2026)
    Figure 80: Middle East and Africa Application-to-Person (A2P) SMS and API Opportunity Assessment, by End-user (2018-2026)
    Figure 81: Middle East and Africa Application-to-Person (A2P) SMS and API Opportunity Assessment, by Application (A2P SMS) (2018-2026
    Figure 82: Middle East and Africa Application-to-Person (A2P) SMS and API Opportunity Assessment, by Country (2018-2026)
     Figure 83: South America Application-to-Person (A2P) SMS and API Market Size (US$ Mn) and Y-o-Y Growth (%) Forecast, 2016 – 2026
    Figure 84: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by Technology, 2018 and 2026 (Revenue %)
    Figure 85: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by End-user, (A2P SMS and API) 2018 and 2026 (Revenue %)
    Figure 86: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Revenue %)
    Figure 87: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by Application (A2P SMS), 2018 and 2026 (Volume %)
    Figure 88: South America Application-to-Person (A2P) SMS and API Market Share Analysis, by Country, 2018 and 2026 (Revenue %)
    Figure 89: South America Application-to-Person (A2P) SMS and API Opportunity Assessment, by Technology (2018-2026)
    Figure 90: South America Application-to-Person (A2P) SMS and API Opportunity Assessment, by End-user (2018-2026)
    Figure 91: South America Application-to-Person (A2P) SMS and API Opportunity Assessment, by Application (A2P SMS) (2018-2026)
    Figure 92: South America Application-to-Person (A2P) SMS and API Opportunity Assessment, by Country (2018-2026)

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