Food fortification is emerging as a key pillar as a response to the COVID-19 outbreak. Though coronavirus cases are relatively low in Africa, concerned authorities are taking precautionary measures to become resilient to future shocks. Companies in the Africa wheat flour market are taking advantage of this opportunity to strengthen their supply chains. They are increasing efforts to assess current rates of hunger and malnutrition, since the pandemic has potentially worsened the situation, due to low employment rates and interruptions in daily wages.
Proper nutrition is critical for building a strong immune system, and helping the body fight off disease and infection. Since the World Health Organization (WHO) is stressing on the importance of good nutrition, manufacturers in the Africa wheat flour market are strengthening their supply chains to help consumers maintain optimum immunity.
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The Africa wheat flour market is projected to reach the valuation of US$ 34 Bn by 2031. However, South African bakers are facing the salt-reduction directive, since excessive intake of sodium chloride (NaCl) can lead to serious cardiovascular and vascular diseases.
Regulations by the South African National Department of Health are posing as a challenge for bakeries ,as low salt dosage can have a detrimental effect on fermentation tolerance, texture, and shred of the loaf porosity. Mühlenchemie - a Germany-based specialist in flour production and fortification, is gaining recognition for working with its sister companies DeutscheBack and SternEnzym for developing a functional solution that effectively improves the texture of low-salt baked foods. Stakeholders in the Africa wheat flour market are taking cues from such developments to adopt highly effective enzyme systems, specially designed to maintain the dough structure and machinability.
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Manufacturers in the Africa wheat flour market are increasing efforts to improve their milling operations. Olam International - a major food and agri-business company, is increasing its focus for milling operations within Sub-Saharan Africa (SSA), which is one of the largest consumers of wheat after North Africa and the Middle East. Companies in the Africa wheat flour market are expanding their milling operations in Nigeria, Ghana, Senegal, and Cameroon. It has been found that Nigeria is one of the most populous countries in Africa and major importer in SSA. Company acquisitions are helping stakeholders to gain in-depth understanding of local market dynamics.
Companies in the Africa wheat flour market are identifying the best crop regions to bolster their output capacities. Wheat-breeding programs in South Africa during winter rainfall, summer rainfall, and irrigation areas are gaining prominence. Manufacturers are procuring their supply from the Western Cape province, which has a Mediterranean climate characterized by cool, wet winters, and hot, dry summers. Major irrigation areas are situated in Northern Cape, along the Orange River in Limpopo, Gauteng, and Mpumalanga.
Manufacturers in the Africa wheat flour market are boosting their production capacities in white bread flour, cake flour, and brown bread flour. Cake flour is a low extraction flour with a fine texture, and primarily used for puff pastry applications, cakes, biscuits, and scones. There is a demand for white bread flour.
As per the USDA (United States Department of Agriculture) and the GAIN (Global Agricultural Information Network), an expected increase in the local wheat production, owing to favorable weather conditions in Africa will lower imports in 2021. South Africa’s local wheat price increased sharply to reach record high levels in April 2020 and again in August 2020 amidst the COVID-19 lockdown, diminishing any major increase in the local demand for wheat. Hence, stakeholders in the Africa wheat flour market are bullish on exports to nearby countries.
Stakeholders in the Africa wheat flour market are gaining awareness that local wheat prices are primarily influenced by developments in the global market as well as the strength of the South African Rand exchange rate.
The Africa wheat flour market is expected to register a healthy CAGR of 5.9% during the forecast period. However, wheat-related intolerances among consumers are concerning stakeholders. These intolerances involve a complex interplay of different grain components, all of which stimulate the immune cells in the intestine and trigger complaints in sensitive individuals. This has brought Michael Gusko, managing director at GoodMills Innovation, in the limelight for their work on ancient grains.
The 2ab wheat is found to be well-tolerated in sensitive individuals, and manufacturers in the Africa wheat flour market are increasing their research on the product. The 2ab wheat contains two original genomes i.e. AA and BB that are naturally free from the D gluten contained in modern wheat varieties. This wheat convinces in terms of taste and technology. As such, it is potentially challenging to produce pure ancient grain baked products with a good sensorial profile.
Sandwich bread production is creating stable income sources for stakeholders. South African consumers expect an attractive volume, a fine and even texture in breads with a longer shelf life. Industrial bakeries are found to be the main producers of sandwich bread who use the Chorleywood Bread Process (CBP). The CBP process combines high-speed mixer with the option of varying the pressure. The development of the gluten and dough can, therefore, be promoted at the mixing stage.
The CBP helps to improve the quality of baked foods, mainly by physical means. Nevertheless, few additives and ingredients are essential for ensuring uniform quality in this process. The oxidizing and maturing agent ascorbic acid is indispensable, along with the use of emulsifiers & enzymes that ensure a fine texture in breads.
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Analysts’ Viewpoint
Due to favorable weather conditions and record yields in South Africa, stakeholders are bullish on exports due to poor market sentiments, owing to the COVID-19 outbreak. However, South African mills are struggling with inhomogeneous wheat qualities that exhibit highly variable rheological properties and protein levels. Hence, companies in the Africa wheat flour market should adopt the enzymatic flour treatment, which enables millers to produce high-performance flours with consistent product parameters, despite the difficult raw material supply. Stakeholders are improving their milling activities by working closely with bakeries, undertaking product trials, and listening to consumer feedback for product development. This helps to increase the availability of tailor-made products.
The high fiber content in wheat is known to promote gut health and reduce the risk of colon cancer. Consumption of wheat flour has also showed positive effects on blood sugar levels and cholesterol levels, which are some of the reasons that are contributing to change in dietary preferences of individuals. Weight gain, diarrhea, constipation, stomach pain, and fatigue are some of the symptoms associated with celiac diseases caused due to high gluten content. The low gluten content in wheat flour can be considered as a major factor to bolster the sales for wheat flour market.
Digital adoption by the African and Middle East consumers has been benefiting all kinds of businesses, including import-export markets. Key players are also offering wheat flour in bulk quantities for its customers in the food industry, which makes it convenient for them to choose and order for the right product.
The producers of wheat flour products have seen positive outlook post the digital consumers' awareness phase. The rising penetration of both e-business and retail stores in Middle East & Africa is expected to drive increased sales for wheat flour products.
Availability of diverse wheat flour products has also increased consumer attraction towards consuming customized wheat flour. Consumers are becoming aware regarding the health benefits and properties of wheat flour. This has further influenced consumer choices regarding the use of wheat flour as per the specific needs.
Africa Wheat Flour Market – Segmentation
TMR’s study on the Africa wheat flour market offers information divided into important segments — type, nature, distribution channel, and end use. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.
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In 2021, Africa Wheat Flour Market was valued at US$ 19 Bn
Africa Wheat Flour Market is expected to reach US$ 34 Bn by 2031
Africa Wheat Flour Market is estimated to rise at a CAGR of 5.9% during forecast period
Rise in demand for healthy food products are expected to drive the Africa Wheat Flour Market during the forecast period
Key players of Africa Wheat Flour Market are The Grands Moulins de Mauritanie, Bakhresa Group Ltd, Honeywell Flour Mills, SOMDIAA S.A, Olam International, Supreme Flour, GIDEON MILLING, Tiger Brands Ltd, Elnefeidi Group Holding Co. Ltd, Rotana Flour Mills, Grain Millers, Inc, Archer Daniels Midland Company, Arrowhead Mills, Ardent Mills, LLC, General Mills Inc, Bob’s Red Mill Natural Foods, Pioneer Food Group, Premier Foods Group Ltd, VKB Flour Mills and others
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Key Success Factors
4.1. Product Adoption / Usage Analysis
4.2. Product USPs / Features
5. Trade Analysis
5.1. Wheat Flour Market Exports to the World
5.1.1. List of key exporters
5.1.2. Value (US$ Mn) of Export
5.1.3. Volume (Tons) of Export
5.2. Wheat Flour Market Imports to the World
5.2.1. List of Key Importers
5.2.2. Value (US$ Mn) of Import
5.2.3. Volume (Units) of Import
5.3. Comparative Analysis of Brands by Key Importing Countries
6. Wheat Flour Market Demand Analysis 2016-2020 and Forecast, 2021-2031
6.1. Global Historical Market Volume (Tons) Analysis, 2016-2020
6.2. Current and Future Market Volume (Tons) Projections, 2021–2031
7. Global Wheat Flour Market - Pricing Analysis
7.1. Regional Pricing Analysis By Nature
7.2. Pricing Break-up
7.2.1. Manufacturer Level Pricing
7.2.2. Distributor Level Pricing
7.3. Global Average Pricing Analysis Benchmark
8. Global Wheat Flour Market Demand (in Value or Size in US$ Mn) Analysis 2016-2020 and Forecast, 2021-2031
8.1. Historical Market Value (US$ Mn) Analysis, 2016–2020
8.2. Current and Future Market Value (US$ Mn) Projections, 2021–2031
8.2.1. Y-o-Y Growth Trend Analysis
8.2.2. Absolute $ Opportunity Analysis
9. Market Background
9.1. Macro-Economic Factors
9.1.1. Global GDP Growth Outlook
9.1.2. Global Industry Value Added
9.1.3. Global Urbanization Growth Outlook
9.1.4. Global Food Security Index Outlook
9.1.5. Global Rank – Ease of Doing Business Rank, 2019
9.1.6. Global Rank – Trading Across Borders
9.2. Impact of COVID-19 on Wheat Flour Industry
9.2.1. Manufacturers/ Processors
9.2.2. Supply Chain and Logistics
9.2.3. Wholesalers/ Traders
9.2.4. Retailers
9.3. Impact on COVID-19 on Wheat Flour Market
9.4. Impact of COVID-19 on Food and Beverage Industry
9.5. COVID-19 Risk Assessment/Impact
9.6. Global Food & Beverage Industry Outlook
9.7. Global Organic Agriculture Land Outlook
9.8. Global Wheat Market Overview
9.8.1. Harvested Area Under Cultivation
9.8.2. Wheat Production by Country
9.9. Export/ Import Trade Analysis of Wheat by Country
9.9.1. List of Key Exporters
9.9.1.1. By Value (US$ Mn)
9.9.1.2. By Volume (Tons)
9.9.2. List of Key Importers
9.9.2.1. By Value (US$ Mn)
9.9.2.2. By Volume (Tons)
9.10. List of Key Wheat Flour Manufacturers/ Traders
9.10.1. Africa
9.11. End User Demand Analysis
9.12. Industry Value and Supply Chain Analysis
9.12.1. Profit Margin Analysis at each point of sales
9.12.2. List and Role of Key Participants
9.12.2.1. Distributors/ Suppliers/ Wholesalers
9.12.2.2. Potential Buyers
9.13. Modern Wheat Flour Processing Overview
9.14. Wheat flour Processing Technology Overview
9.15. Wheat Flour Association in Africa
9.16. Key Certifications/Claims
9.17. Milling Technologies in Wheat Flour Industry
9.18. Key Regulations
9.19. Market Dynamics
9.19.1. Drivers
9.19.2. Restraints
9.19.3. Opportunity Analysis
9.20. Forecast Factors - Relevance & Impact
10. Industries Related to Wheat Flour Applications for Business Expansion
10.1. Bread
10.2. Cake, Muffins, & Doughnuts
10.3. Biscuit
10.4. Food Service Industry
11. Africa Wheat Flour Market Analysis 2016-2020 and Forecast 2021-2031, By Nature
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume Analysis By Nature, 2016-2020
11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Nature, 2021-2031
11.3.1. Organic
11.3.2. Conventional
11.4. Market Attractiveness Analysis By Nature
12. Africa Wheat Flour Market Analysis 2016-2020 and Forecast 2021-2031, By End Use
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) and Volume Analysis By End Use, 2016-2020
12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End Use, 2021-2031
12.3.1. Food Industry
12.3.1.1. Biscuits
12.3.1.2. Cookies
12.3.1.3. Snacks & Savory
12.3.1.4. Convenience Food
12.3.1.5. Pasta
12.3.1.6. Noodles
12.3.1.7. Others
12.3.2. Foodservice Industry
12.3.3. Animal Feed
12.3.4. Retail/ Household
12.3.5. Others
12.4. Market Attractiveness Analysis By End Use
13. Africa Wheat Flour Market Analysis 2016-2020 and Forecast 2021-2031, By Distribution Channel
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Mn) and Volume Analysis By Distribution Channel, 2016-2020
13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Distribution Channel, 2021-2031
13.3.1. Business to Business
13.3.2. Business to Consumers
13.3.2.1. Hypermarkets/ Supermarkets
13.3.2.2. Specialty Stores
13.3.2.3. Conventional Stores
13.3.2.4. Online Retail
13.4. Market Attractiveness Analysis By Distribution Channel
14. Africa Wheat Flour Market Analysis 2016-2020 and Forecast 2021-2031, By Type
14.1. Introduction / Key Findings
14.2. Historical Market Size (US$ Mn) and Volume Analysis By Distribution Channel, 2016-2020
14.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Distribution Channel, 2021-2031
14.3.1. All-purpose flour
14.3.2. Bread Flour
14.3.3. Pastry Flour
14.3.4. Durum Flour
14.3.5. Whole Wheat Flour
14.3.6. Others
14.4. Market Attractiveness Analysis By Distribution Channel
15. Market Structure Analysis
15.1. Market Analysis by Tier of Companies
15.2. Market Concentration
15.3. Market Presence Analysis
16. Competition Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Competition Deep Dive (Key Players: Africa)
16.3.1. The Grands Moulins de Mauritanie
16.3.1.1. Overview
16.3.1.2. Product Portfolio
16.3.1.3. Production Footprint
16.3.1.4. Sales Footprint
16.3.1.5. Channel Footprint
16.3.1.6. Strategy Overview
16.3.2. Bakhresa Group Ltd.
16.3.2.1. Overview
16.3.2.2. Product Portfolio
16.3.2.3. Production Footprint
16.3.2.4. Sales Footprint
16.3.2.5. Channel Footprint
16.3.2.6. Strategy Overview
16.3.3. Honeywell Flour Mills
16.3.3.1. Overview
16.3.3.2. Product Portfolio
16.3.3.3. Production Footprint
16.3.3.4. Sales Footprint
16.3.3.5. Channel Footprint
16.3.3.6. Strategy Overview
16.3.4. SOMDIAA S.A.
16.3.4.1. Overview
16.3.4.2. Product Portfolio
16.3.4.3. Production Footprint
16.3.4.4. Sales Footprint
16.3.4.5. Channel Footprint
16.3.4.6. Strategy Overview
16.3.5. Olam International
16.3.5.1. Overview
16.3.5.2. Product Portfolio
16.3.5.3. Production Footprint
16.3.5.4. Sales Footprint
16.3.5.5. Channel Footprint
16.3.5.6. Strategy Overview
16.3.6. Supreme Flour
16.3.6.1. Overview
16.3.6.2. Product Portfolio
16.3.6.3. Production Footprint
16.3.6.4. Sales Footprint
16.3.6.5. Channel Footprint
16.3.6.6. Strategy Overview
16.3.7. GIDEON MILLING
16.3.7.1. Overview
16.3.7.2. Product Portfolio
16.3.7.3. Production Footprint
16.3.7.4. Sales Footprint
16.3.7.5. Channel Footprint
16.3.7.6. Strategy Overview
16.3.8. Tiger Brands Ltd.
16.3.8.1. Overview
16.3.8.2. Product Portfolio
16.3.8.3. Production Footprint
16.3.8.4. Sales Footprint
16.3.8.5. Channel Footprint
16.3.8.6. Strategy Overview
16.3.9. Elnefeidi Group Holding Co. Ltd.
16.3.9.1. Overview
16.3.9.2. Product Portfolio
16.3.9.3. Production Footprint
16.3.9.4. Sales Footprint
16.3.9.5. Channel Footprint
16.3.9.6. Strategy Overview
16.3.10. Rotana Flour Mills
16.3.10.1. Overview
16.3.10.2. Product Portfolio
16.3.10.3. Production Footprint
16.3.10.4. Sales Footprint
16.3.10.5. Channel Footprint
16.3.10.6. Strategy Overview
16.3.11. Grain Millers, Inc.
16.3.11.1. Overview
16.3.11.2. Product Portfolio
16.3.11.3. Production Footprint
16.3.11.4. Sales Footprint
16.3.11.5. Channel Footprint
16.3.11.6. Strategy Overview
16.3.12. Archer Daniels Midland Company
16.3.12.1. Overview
16.3.12.2. Product Portfolio
16.3.12.3. Production Footprint
16.3.12.4. Sales Footprint
16.3.12.5. Channel Footprint
16.3.12.6. Strategy Overview
16.3.13. Arrowhead Mills
16.3.13.1. Overview
16.3.13.2. Product Portfolio
16.3.13.3. Production Footprint
16.3.13.4. Sales Footprint
16.3.13.5. Channel Footprint
16.3.13.6. Strategy Overview
16.3.14. Ardent Mills, LLC
16.3.14.1. Overview
16.3.14.2. Product Portfolio
16.3.14.3. Production Footprint
16.3.14.4. Sales Footprint
16.3.14.5. Channel Footprint
16.3.14.6. Strategy Overview
16.3.15. General Mills Inc.
16.3.15.1. Overview
16.3.15.2. Product Portfolio
16.3.15.3. Production Footprint
16.3.15.4. Sales Footprint
16.3.15.5. Channel Footprint
16.3.15.6. Strategy Overview
16.3.16. Bob’s Red Mill Natural Foods
16.3.16.1. Overview
16.3.16.2. Product Portfolio
16.3.16.3. Production Footprint
16.3.16.4. Sales Footprint
16.3.16.5. Channel Footprint
16.3.16.6. Strategy Overview
16.3.17. Pioneer Food Group
16.3.17.1. Overview
16.3.17.2. Product Portfolio
16.3.17.3. Production Footprint
16.3.17.4. Sales Footprint
16.3.17.5. Channel Footprint
16.3.17.6. Strategy Overview
16.3.18. Premier Foods Group Ltd.
16.3.18.1. Overview
16.3.18.2. Product Portfolio
16.3.18.3. Production Footprint
16.3.18.4. Sales Footprint
16.3.18.5. Channel Footprint
16.3.18.6. Strategy Overview
16.3.19. VKB Flour Mills
16.3.19.1. Overview
16.3.19.2. Product Portfolio
16.3.19.3. Production Footprint
16.3.19.4. Sales Footprint
16.3.19.5. Channel Footprint
16.3.19.6. Strategy Overview
16.3.20. Flour Mills of Nigeria
16.3.20.1. Overview
16.3.20.2. Product Portfolio
16.3.20.3. Production Footprint
16.3.20.4. Sales Footprint
16.3.20.5. Channel Footprint
16.3.20.6. Strategy Overview
16.3.21. Others (On Additional Request)
17. Assumptions and Acronyms Used
18. Research Methodology
List of Tables
Table 01: Africa Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Nature, 2016-2031
Table 02: Africa Wheat Flour Market Volume ('000 Tons) Analysis and Forecast by Nature, 2016-2031
Table 03: Africa Wheat Flour Market Value (US$ Mn) Analysis and Forecast by End Use, 2016-2031
Table 04: Africa Wheat Flour Market Volume ('000 Tons) Analysis and Forecast by End Use, 2016-2031
Table 05: Africa Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Food Industry Segment, 2016-2031
Table 06: Africa Wheat Flour Market Volume ('000 Tons) Analysis and Forecast by Food Industry Segment, 2016-2031
Table 07: Africa Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2016-2031
Table 08: Africa Wheat Flour Market Volume ('000 Tons) Analysis and Forecast by Distribution Channel, 2016-2031
Table 09: Africa Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Business to Consumer Segment, 2016-2031
Table 10: Africa Wheat Flour Market Volume ('000 Tons) Analysis and Forecast by Business to Consumer Segment, 2016-2031
Table 11: Africa Wheat Flour Market Value (US$ Mn) Analysis and Forecast by Type, 2016-2031
Table 12: Africa Wheat Flour Market Volume ( '000 Tons) Analysis and Forecast by Type, 2016-2031
List of Figures
Figure 01: Africa Wheat Flour Market Volume ('000 Tons) 2016-2020
Figure 02: Africa Wheat Flour Market Volume ('000 Tons) 2021-2031
Figure 03: Africa Wheat Flour Market Value (US$ Mn) Forecast, 2021–2031
Figure 04: Africa Wheat Flour Market Volume (‘000 Tons) Forecast, 2021 –2031
Figure 05: Africa Wheat Flour Market Value Share Analysis by Nature, 2021 E
Figure 06: Africa Wheat Flour Market Y-o-Y Growth Rate by Nature, 2021-2031
Figure 07: Africa Wheat Flour Market Value (US$ Mn) Analysis & Forecast by Nature, 2021-2031
Figure 08: Africa Wheat Flour Market Volume ('000 Tons) Analysis & Forecast by Nature, 2021-2031
Figure 09: Africa Wheat Flour Market Value Share Analysis by End Use, 2021 E
Figure 10: Africa Wheat Flour Market Y-o-Y Growth Rate by End Use, 2021-2031
Figure 11: Africa Wheat Flour Market Value (US$ Mn) Analysis & Forecast by End Use, 2021-2031
Figure 12: Africa Wheat Flour Market Volume ('000 Tons) Analysis & Forecast by End Use, 2021-2031
Figure 13: Africa Wheat Flour Market Value Share Analysis by Distribution Channel, 2021 E
Figure 14: Africa Wheat Flour Market Y-o-Y Growth Rate by Distribution Channel, 2021-2031
Figure 15: Africa Wheat Flour Market Value (US$ Mn) Analysis & Forecast by Distribution Channel, 2021-2031
Figure 16: Africa Wheat Flour Market Volume ('000 Tons) Analysis & Forecast by Distribution Channel, 2021-2031
Figure 17: Africa Wheat Flour Market Value Share Analysis by Type, 2021 E
Figure 18: Africa Wheat Flour Market Y-o-Y Growth Rate by Type, 2021-2031
Figure 19: Africa Wheat Flour Market Value (US$ Mn) Analysis & Forecast by Type, 2021-2031
Figure 20: Africa Wheat Flour Market Volume ('000 Tons) Analysis & Forecast by Type, 2021-2031
Figure 21: Africa Wheat Flour Market Attractiveness Analysis by Type, 2021-2031
Figure 22: Africa Wheat Flour Market Attractiveness Analysis by Nature, 2021-2031
Figure 23: Africa Wheat Flour Market Attractiveness Analysis by End Use, 2021-2031
Figure 24: Africa Wheat Flour Market Attractiveness Analysis by Distribution Channel, 2021-2031