Analysts’ Viewpoint on Market Scenario
Increase in adoption of 3D audio technology and rapid growth of the virtual reality (VR) and augmented reality (AR) industry are the key factors driving 3D audio market development.
Cinemas are adopting latest 3D audio binaural technology that delivers 360-degree sound. This technology enables a 3D audio effect in a cinema hall by stimulating the experience for a user by creating a natural audio feel. It also synchronizes with the on-screen audio using an algorithm to further enhance the audio experience.
Companies in the 3D audio market are developing new technologies and solutions to meet the demand. As this technology continues to become more affordable and accessible, it is likely to become very common, leading to more complex and immersive soundscapes from the music industry.
An advanced audio technology, known as three-dimensional (3D) audio, enables listeners to perceive sound from all angles and directions. A 3D audio is created by combining psychoacoustics, physics, sound design, and acoustics.
3D sound effect works by using processing algorithms to simulate the way sound waves behave in different environments. 3D audio can create a convincing illusion of sounds coming from specific locations in space by manipulating factors such as frequency, phase, and time.
3D sound is used in many applications, including VR and AR, gaming, film, television, and music production. It adds a new dimension to sound, creating a truly realistic experience for the listener.
There has been significant increase in adoption of 3D audio technology in recent years. This technology has revolutionized the way people listen to music, play games, and watch movies. The surge in demand for more immersive audio is propelling the 3D audio industry growth.
3D audio provides an immersive audio experience that simulates a natural sound environment, making the listener feel like they are in the middle of the action. The technology is being used in a wide range of applications, including VR and AR systems, where it provides a more realistic, and engaging experience.
Music studios, providing a more realistic soundscape for recording and mixing, have adopted the technology. This technology has also been used in movie theatres, allowing viewers to experience a more realistic soundscape in theatres.
The numerous 3D audio benefits combined with increased preference for realistic and engaging experience by listeners are boosting the 3D audio market value globally.
VR and AR applications require accurate sound reproduction to enhance the user experience in the gaming and entertainment industry. With the development of new audio technologies, such as binaural audio, ambisonics, and wave field synthesis, the 3D audio market demand is expected to witness significant growth in the near future.
The U.S. has long been associated with innovation and digital transformation. Companies such as Google, Microsoft, Samsung, and Apple have released their own versions of VR and AR technology. In 2021, the European Commission launched the VR Media Lab through Horizon Europe, to foster innovations in the media sector.
As a result, the increase in demand for 3D audio in the VR and AR industry is further anticipated to boost the 3D audio market growth in the near future.
North America is anticipated to hold the largest 3D audio market share during the forecast period. This is ascribed to the large-scale adoption of audio technology and the evolving music industry in the region. Furthermore, increase in investments in AR/VR by key players creates lucrative opportunities in the global 3D audio market.
The 3D audio market size in Asia Pacific is anticipated to grow at the highest rate during the forecast period. This is due to the surging demand for 3D sound quality from the media and entertainment industry in developing countries such as Japan, China, and India.
The business model of prominent manufacturers includes investments in R&D, mergers & acquisitions, and product expansions. Market analysis suggests product development as a major strategy of top players.
The market is highly competitive, with the presence of various global and regional players. 3D Sound Labs, Auro Technologies Inc., Comhear Inc., Dolby Laboratories, Inc., Google, Hooke Audio, OSSIC, Sennheiser electronic GmbH & Co, VisiSonics, and Waves Audio Ltd are the prominent entities profiled in the 3D audio market report.
Each of these players has been profiled in the global 3D audio industry research report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.
| Attribute | Detail |
|---|---|
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Market Value in 2022 |
US$ 4.8 Bn |
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Market Forecast Value in 2031 |
US$ 18.2 Bn |
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Growth Rate (CAGR) |
12.8% |
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Forecast Period |
2023-2031 |
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Historical Data Available for |
2017-2021 |
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Quantitative Units |
US$ Bn for Value & Units for Volume |
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Market Analysis |
Qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis. |
|
Competition Landscape |
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|
Format |
Electronic (PDF) + Excel |
|
Market Segmentation |
|
|
Regions Covered |
|
|
Countries Covered |
|
|
Companies Profiled |
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Customization Scope |
Available upon request |
|
Pricing |
Available upon request |
It was valued at US$ 4.8 Bn in 2022
It is projected to advance at a CAGR of 12.8% from 2023 to 2031
Increase in adoption of 3D audio technology, and rapid growth of the virtual reality and augmented reality industry
Hardware is the major component segment
Asia Pacific is a highly lucrative region for vendors
3D Sound Labs, Auro Technologies Inc., Comhear Inc., Dolby Laboratories, Inc., Google, Hooke Audio, OSSIC, Sennheiser electronic GmbH & Co, VisiSonics, and Waves Audio Ltd
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Introduction
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
5.3. Key Trends Analysis
5.3.1. Demand Side Analysis
5.3.2. Supply Side Analysis
5.4. Key Market Indicators
5.5. Technological Overview Analysis
5.6. Porter’s Five Forces Analysis
5.7. Industry SWOT Analysis
5.8. Value Chain Analysis
5.9. Regulatory Framework
5.10. Global 3D Audio Market Analysis and Forecast, 2017 - 2031
5.10.1. Market Value Projections (US$ Bn)
5.10.2. Market Volume Projections (Units)
6. Global 3D Audio Market Analysis and Forecast, By Component
6.1. 3D Audio Market Size (US$ Bn and Units) Forecast, By Component, 2017 - 2031
6.1.1. Hardware
6.1.2. Software
6.1.3. Services
6.2. Incremental Opportunity, By Component
7. Global 3D Audio Market Analysis and Forecast, By End-user
7.1. 3D Audio Market Size (US$ Bn and Units) Forecast, End-user, 2017 - 2031
7.1.1. Residential
7.1.2. Commercial
7.2. Incremental Opportunity, By End-user
8. Global 3D Audio Market Analysis and Forecast, By Region
8.1. 3D Audio Market Size (US$ Bn and Units) Forecast, By Region, 2017 - 2031
8.1.1. North America
8.1.2. Europe
8.1.3. Asia Pacific
8.1.4. Middle East & Africa
8.1.5. South America
8.2. Incremental Opportunity, By Region
9. North America 3D Audio Market Analysis and Forecast
9.1. Regional Snapshot
9.2. Brand Analysis
9.3. Price Trend Analysis
9.3.1. Weighted Average Price
9.4. Key Trends Analysis
9.4.1. Demand Side
9.4.2. Supplier Side
9.5. 3D Audio Market Size (US$ Bn and Units) Forecast, By Component, 2017 - 2031
9.5.1. Hardware
9.5.2. Software
9.5.3. Services
9.6. 3D Audio Market Size (US$ Bn and Units) Forecast, End-user, 2017 - 2031
9.6.1. Residential
9.6.2. Commercial
9.7. 3D Audio Market Size (US$ Bn and Units) Forecast, By Country/Sub-region, 2017 - 2031
9.7.1. U.S.
9.7.2. Canada
9.7.3. Rest of North America
9.8. Incremental Opportunity Analysis
10. Europe 3D Audio Market Analysis and Forecast
10.1. Regional Snapshot
10.2. Brand Analysis
10.3. Price Trend Analysis
10.3.1. Weighted Average Price
10.4. Key Trends Analysis
10.4.1. Demand Side
10.4.2. Supplier Side
10.5. 3D Audio Market Size (US$ Bn and Units) Forecast, By Component, 2017 - 2031
10.5.1. Hardware
10.5.2. Software
10.5.3. Services
10.6. 3D Audio Market Size (US$ Bn and Units) Forecast, End-user, 2017 - 2031
10.6.1. Residential
10.6.2. Commercial
10.7. 3D Audio Market Size (US$ Bn and Units) Forecast, By Country/Sub-region, 2017 - 2031
10.7.1. U.K.
10.7.2. Germany
10.7.3. France
10.7.4. Rest of Europe
10.8. Incremental Opportunity Analysis
11. Asia Pacific 3D Audio Market Analysis and Forecast
11.1. Regional Snapshot
11.2. Brand Analysis
11.3. Key Trends Analysis
11.3.1. Demand Side
11.3.2. Supplier Side
11.4. 3D Audio Market Size (US$ Bn and Units) Forecast, By Component, 2017 - 2031
11.4.1. Hardware
11.4.2. Software
11.4.3. Services
11.5. 3D Audio Market Size (US$ Bn and Units) Forecast, End-user, 2017 - 2031
11.5.1. Residential
11.5.2. Commercial
11.6. 3D Audio Market Size (US$ Bn and Units) Forecast, By Country/Sub-region, 2017 - 2031
11.6.1. India
11.6.2. China
11.6.3. Japan
11.6.4. Rest of Asia Pacific
11.7. Incremental Opportunity Analysis
12. Middle East & Africa 3D Audio Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Brand Analysis
12.3. Price Trend Analysis
12.3.1. Weighted Average Price
12.4. Key Trends Analysis
12.4.1. Demand Side
12.4.2. Supplier Side
12.5. 3D Audio Market Size (US$ Bn and Units) Forecast, By Component, 2017 - 2031
12.5.1. Hardware
12.5.2. Software
12.5.3. Services
12.6. 3D Audio Market Size (US$ Bn and Units) Forecast, End-user, 2017 - 2031
12.6.1. Residential
12.6.2. Commercial
12.7. 3D Audio Market Size (US$ Bn and Units) Forecast, By Country/Sub-region, 2017 - 2031
12.7.1. GCC
12.7.2. Rest of Middle East & Africa
12.8. Incremental Opportunity Analysis
13. South America 3D Audio Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Brand Analysis
13.3. Price Trend Analysis
13.3.1. Weighted Average Price
13.4. Key Trends Analysis
13.4.1. Demand Side
13.4.2. Supplier Side
13.5. 3D Audio Market Size (US$ Bn and Units) Forecast, By Component, 2017 - 2031
13.5.1. Hardware
13.5.2. Software
13.5.3. Services
13.6. 3D Audio Market Size (US$ Bn and Units) Forecast, End-user, 2017 - 2031
13.6.1. Residential
13.6.2. Commercial
13.7. 3D Audio Market Size (US$ Bn and Units) Forecast, By Country/Sub-region, 2017 - 2031
13.7.1. Brazil
13.7.2. Rest of South America
13.8. Incremental Opportunity Analysis
14. Competition Landscape
14.1. Market Player - Competition Dashboard
14.2. Market Share Analysis (%), by Company, (2022)
14.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)
14.3.1. 3D Sound Labs
14.3.1.1. Company Overview
14.3.1.2. Sales Area/Geographical Presence
14.3.1.3. Revenue
14.3.1.4. Strategy & Business Overview
14.3.2. Auro Technologies Inc.
14.3.2.1. Company Overview
14.3.2.2. Sales Area/Geographical Presence
14.3.2.3. Revenue
14.3.2.4. Strategy & Business Overview
14.3.3. Comhear Inc.
14.3.3.1. Company Overview
14.3.3.2. Sales Area/Geographical Presence
14.3.3.3. Revenue
14.3.3.4. Strategy & Business Overview
14.3.4. Dolby Laboratories, Inc.
14.3.4.1. Company Overview
14.3.4.2. Sales Area/Geographical Presence
14.3.4.3. Revenue
14.3.4.4. Strategy & Business Overview
14.3.5. Google
14.3.5.1. Company Overview
14.3.5.2. Sales Area/Geographical Presence
14.3.5.3. Revenue
14.3.5.4. Strategy & Business Overview
14.3.6. Hooke Audio
14.3.6.1. Company Overview
14.3.6.2. Sales Area/Geographical Presence
14.3.6.3. Revenue
14.3.6.4. Strategy & Business Overview
14.3.7. OSSIC
14.3.7.1. Company Overview
14.3.7.2. Sales Area/Geographical Presence
14.3.7.3. Revenue
14.3.7.4. Strategy & Business Overview
14.3.8. Sennheiser electronic GmbH & Co
14.3.8.1. Company Overview
14.3.8.2. Sales Area/Geographical Presence
14.3.8.3. Revenue
14.3.8.4. Strategy & Business Overview
14.3.9. VisiSonics
14.3.9.1. Company Overview
14.3.9.2. Sales Area/Geographical Presence
14.3.9.3. Revenue
14.3.9.4. Strategy & Business Overview
14.3.10. Waves Audio Ltd
14.3.10.1. Company Overview
14.3.10.2. Sales Area/Geographical Presence
14.3.10.3. Revenue
14.3.10.4. Strategy & Business Overview
14.3.11. Other Key Players
14.3.11.1. Company Overview
14.3.11.2. Sales Area/Geographical Presence
14.3.11.3. Revenue
14.3.11.4. Strategy & Business Overview
15. Go to Market Strategy
15.1. Identification of Potential Market Spaces
15.1.1. By Component
15.1.2. By End-user
15.1.3. By Region
15.2. Preferred Sales & Marketing Strategy
List of Tables
Table 1: Global 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Table 2: Global 3D Audio Market Volume (Units), by Component, 2017-2031
Table 3: Global 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Table 4: Global 3D Audio Market Volume (Units), by End-user, 2017-2031
Table 5: Global 3D Audio Market Value (US$ Bn), by Region, 2017-2031
Table 6: Global 3D Audio Market Volume (Units), by Region 2017-2031
Table 7: North America 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Table 8: North America 3D Audio Market Volume (Units), by Component, 2017-2031
Table 9: North America 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Table 10: North America 3D Audio Market Volume (Units), by End-user, 2017-2031
Table 11: North America 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Table 12: North America 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Table 13: Europe 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Table 14: Europe 3D Audio Market Volume (Units), by Component, 2017-2031
Table 15: Europe 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Table 16: Europe 3D Audio Market Volume (Units), by End-user, 2017-2031
Table 17: Europe 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Table 18: Europe 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Table 19: Asia Pacific 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Table 20: Asia Pacific 3D Audio Market Volume (Units), by Component, 2017-2031
Table 21: Asia Pacific 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Table 22: Asia Pacific 3D Audio Market Volume (Units), by End-user, 2017-2031
Table 23: Asia Pacific 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Table 24: Asia Pacific 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Table 25: Middle East & Africa 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Table 26: Middle East & Africa 3D Audio Market Volume (Units), by Component, 2017-2031
Table 27: Middle East & Africa 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Table 28: Middle East & Africa 3D Audio Market Volume (Units), by End-user, 2017-2031
Table 29: Middle East & Africa 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Table 30: Middle East & Africa 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Table 31: South America 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Table 32: South America 3D Audio Market Volume (Units), by Component, 2017-2031
Table 33: South America 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Table 34: South America 3D Audio Market Volume (Units), by End-user, 2017-2031
Table 35: South America 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Table 36: South America 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
List of Figures
Figure 1: Global 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Figure 2: Global 3D Audio Market Volume (Units), by Component, 2017-2031
Figure 3: Global 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Component, 2023-2031
Figure 4: Global 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Figure 5: Global 3D Audio Market Volume (Units), by End-user, 2017-2031
Figure 6: Global 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by End-user, 2023-2031
Figure 7: Global 3D Audio Market Value (US$ Bn), by Region, 2017-2031
Figure 8: Global 3D Audio Market Volume (Units), by Region 2017-2031
Figure 9: Global 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Region, 2023-2031
Figure 10: North America 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Figure 11: North America 3D Audio Market Volume (Units), by Component, 2017-2031
Figure 12: North America 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Component, 2023-2031
Figure 13: North America 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Figure 14: North America 3D Audio Market Volume (Units), by End-user, 2017-2031
Figure 15: North America 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by End-user, 2023-2031
Figure 16: North America 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Figure 17: North America 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Figure 18: North America 3D Audio Market Incremental Opportunity (US$ Bn), By Country/Sub-region, 2023-2031
Figure 19: Europe 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Figure 20: Europe 3D Audio Market Volume (Units), by Component, 2017-2031
Figure 21: Europe 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Component, 2023-2031
Figure 22: Europe 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Figure 23: Europe 3D Audio Market Volume (Units), by End-user, 2017-2031
Figure 24: Europe 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by End-user, 2023-2031
Figure 25: Europe 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Figure 26: Europe 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Figure 27: Europe 3D Audio Market Incremental Opportunity (US$ Bn), Country/Sub-region, 2023-2031
Figure 28: Asia Pacific 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Figure 29: Asia Pacific 3D Audio Market Volume (Units), by Component, 2017-2031
Figure 30: Asia Pacific 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Component, 2023-2031
Figure 31: Asia Pacific 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Figure 32: Asia Pacific 3D Audio Market Volume (Units), by End-user, 2017-2031
Figure 33: Asia Pacific 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by End-user, 2023-2031
Figure 34: Asia Pacific 3D Audio Market Value (US$ Bn), Country/Sub-region, 2017-2031
Figure 35: Asia Pacific 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Figure 36: Asia Pacific 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Country/Sub-region, 2023-2031
Figure 37: Middle East & Africa 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Figure 38: Middle East & Africa 3D Audio Market Volume (Units), by Component, 2017-2031
Figure 39: Middle East & Africa 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Component, 2023-2031
Figure 40: Middle East & Africa 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Figure 41: Middle East & Africa 3D Audio Market Volume (Units), by End-user, 2017-2031
Figure 42: Middle East & Africa 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by End-user, 2023-2031
Figure 43: Middle East & Africa 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Figure 44: Middle East & Africa 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Figure 45: Middle East & Africa 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Country/Sub-region, 2023-2031
Figure 46: North America 3D Audio Market Value (US$ Bn), by Component, 2017-2031
Figure 47: North America 3D Audio Market Volume (Units), by Component, 2017-2031
Figure 48: North America 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Component, 2023-2031
Figure 49: North America 3D Audio Market Value (US$ Bn), by End-user, 2017-2031
Figure 50: North America 3D Audio Market Volume (Units), by End-user, 2017-2031
Figure 51: North America 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by End-user, 2023-2031
Figure 52: North America 3D Audio Market Value (US$ Bn), by Country/Sub-region, 2017-2031
Figure 53: North America 3D Audio Market Volume (Units), by Country/Sub-region, 2017-2031
Figure 54: North America 3D Audio Market Incremental Opportunity (US$ Bn), Forecast, by Country/Sub-region, 2023-2031
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