A high percentage of obese population and increasing incidence of coronary diseases in Latin America and Middle East is benefitting the sales of beer for health reasons. As per statistics of the World Health Organization (WHO), almost 64.9% of the population was obese in Latin America in 2013. The proportion of obese population stood at 55.6% of the total population in the Middle East in 2010, as per WHO. The consumption of beer helps prevent coronary diseases. This is because the low cholesterol and low fat content of beer help prevent high cholesterol diseases.
Factors such as rapid urbanization and rising disposable income of individuals in Latin America and the Middle East are also driving the beer market in these regions. Changing lifestyle, especially among the youth, and adoption of Western food habits is accentuating the demand for beer in the Latin America and Middle East. In addition, the development of organic beer is anticipated to augment the consumption of beer in these regions.
The Latin America beer market will expand at a CAGR of 4.4% between 2015 and 2021 increasing from US$57 bn in 2014 to US$77.1 bn by 2021 in terms of revenue. In terms of volume, the Latin America will increase from 20,191.6 million liters to 24,847.9 million liters by 2021 at a CAGR of 3.1% between 2015 and 2021.
On the other hand, the Middle East beer market will display a CAGR of 4.3% between 2015 and 2021 to increase from US$3.5 bn in 2014 to US$4.8 bn by 2021. By volume, the Middle East beer market is expected to exhibit a CAGR of 2.1% between 2015 and 2021 and increase from 1,044.3 million liters in 2014 to 1,209.4 million liters by 2021.
The presence of religious prohibitions of the Islamic sect that are governed by state laws has banned the consumption of alcohol in certain parts of Middle East such as Saudi Arabia among others. This has resulted the Middle East beer market to be predominantly consuming non-alcoholic beer. However, in some parts of Middle East such as the UAE and Egypt among others, alcoholic beer is consumed. In 2014, the UAE and Egypt collectively held 40.62% of the Middle East beer market.
On the other hand, in Latin America, there are no such strict restrictions, so the consumer base for alcoholic beer is higher than that of non-alcoholic beer. The rising awareness regarding the health benefits of beer and favorable climatic conditions are leading to an increased consumption of beer in this region. At present, Brazil dominates the Latin America market and held 60.2% of the market in 2014.
The product segments of the Latin America and Middle East beer market are stout beer, non-alcoholic beer, lager beer, and dark beer. Amongst these, the lager beer segment holds the largest share in the Latin America and Middle East beer market in terms of revenue. The lager beer product segment is expected to expand at 4.40% CAGR between 2015 and 2021 in the Latin America beer market. The lager beer product segment is expected to display a CAGR of 3.50% between 2015 and 2021 in the Middle East beer market.
Some of the leading players operating in the Latin America and Middle East beer market are Anheuser-Busch InBev, Heineken N.V., SABMiller Plc, and AmBev S.A., and Carlsberg Group.
Chapter 1 Preface
1.1 Report Description
1.2 Market segmentation
1.2.1 Beer market segmentation, type and geography
1.3 Research scope
1.4 Research Methodology
Chapter 2 Executive Summary
2.1 Latin America beer market revenue, 2014 - 2021 (USD Million)
2.2 Middle-East beer market revenue, 2014 - 2021 (USD Million)
2.3 Latin America Beer Market Snapshot
2.4 Middle-East Beer Market Snapshot
Chapter 3 Market overview
3.1 Introduction
3.1.1 Market dynamics
3.1.2 Market drivers
3.1.2.1 Increasing health concern among consumers
3.1.2.2 Increasing popularity of beer
3.1.2.3 Rapid urbanization and increasing disposable income
3.1.3 Market restraints
3.1.3.1 Stringent government rules and regulations
3.1.3.2 Sensorial profile of the beer
3.1.4 Market opportunities
3.1.4.1 Increasing availability of beer
3.1.4.2 Introduction of Organic beer
3.2 Value Chain Analysis
3.3 Market trends and outlook
3.4 Porter’s five forces analysis
3.4.1 Bargaining power of suppliers
3.4.2 Bargaining power of buyers
3.4.3 Threat of new entrants
3.4.4 Threat of substitutes
3.4.5 Degree of competition
3.5 Market Attractiveness Analysis
Chapter 4 Latin America and Middle-East Beer Market Analysis, By Product Type, 2015-2021
4.1 Overview
4.2 Dark beer
4.3 Lager beer
4.4 Non-Alcoholic beer
4.5 Stout beer
Chapter 5 Latin America and Middle-East Beer Market Analysis, By Geography, 2014 - 2021
5.1 Overview
5.1.1 Latin America and Middle-East Beer market, revenue share by geography, 2014 and 2021
5.2 Brazil
5.3 Argentina
5.4 Chile
5.5 Venezuela
5.6 Rest of Latin America
5.7 Israel
5.8 UAE
5.9 Rest of Middle-East
Chapter 6 Company Profiles
6.1 AmBev S.A
6.2 Anheuser-Busch InBev
6.3 Carlsberg Group
6.4 Heineken N.V
6.5 SABMiller Plc.
List of Tables
TABLE 1 Latin America Beer Market Snapshot
TABLE 2 Middle-East Beer Market Snapshot
TABLE 3 Drivers for beer market: impact analysis
TABLE 4 Restraints for Beer and Ale Market
TABLE 5 Brazil Beer market revenue, by product type, 2014 - 2021 (USD millions)
TABLE 6 Brazil Beer market volume, by product type, 2014 - 2021 (liter million)
TABLE 7 Brazil Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
TABLE 8 Argentina Beer market revenue, by product type, 2014 - 2021 (USD million)
TABLE 9 Argentina Beer market volume, by product type, 2014 - 2021 (liter million)
TABLE 10 Argentina Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
TABLE 11 Chile Beer market revenue, by product type, (2014 – 2021)(USD million)
TABLE 12 Chile Beer market volume, by product type, (2014 – 2021)(liter million)
TABLE 13 Chile Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
TABLE 14 Venezuela Beer market revenue, by product type, (2014 – 2021)(USD million)
TABLE 15 Venezuela Beer market volume, by product type, (2014 – 2021)(Liter million)
TABLE 16 Venezuela Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
TABLE 17 Rest of Latin America Beer market revenue, by product type, (2014 – 2021)(USD million)
TABLE 18 Rest of Latin America Beer market volume, by product type, (2014 – 2021)(Liter million)
TABLE 19 Rest of Latin America Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
TABLE 20 Israel Beer market revenue, by product type, (2014 – 2021)(USD million)
TABLE 21 Israel Beer market volume, by product type, (2014 – 2021)(Liter million)
TABLE 22 Israel Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
TABLE 23 UAE Beer market revenue, by product type, (2014 – 2021)(USD million)
TABLE 24 UAE Beer market volume, by product type, (2014 – 2021)(Liter million)
TABLE 25 UAE Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
TABLE 26 Rest of Middle-East Beer market revenue, by product type, (2014 – 2021)(USD million)
TABLE 27 Rest of Middle-East Beer market volume, by product type, (2014 – 2021)(Liter million)
TABLE 28 Rest of Middle-East Beer Market, Average Selling Price (ASP), 2014 - 2021 (USD)
List of Figures
FIG. 1 Beer market segmentation, by type and geography
FIG. 2 Latin America beer market revenue, 2014 - 2021 (USD Million)
FIG. 3 Middle-East Beer market revenue, 2014 - 2021 (USD Million)
FIG. 4 Latin America and Middle-East Beer Market Value Chain Analysis
FIG. 5 Per capita consumption of beer in Latin America and Middle-east region (2012)
FIG. 6 Porter’s five forces analysis for Latin America and Middle-east Beer Market
FIG. 7 Latin America beer market by product type, (2014)
FIG. 8 Middle-East beer market by product type, (2014)
FIG. 9 Latin America Beer market, share by product segment, 2014 and 2021 (Value %)
FIG. 10 Middle-East Beer market, share by product segment, 2014 and 2021 (Value %)
FIG. 11 Latin America Dark Beer Market, Value and Volume, 2014– 2021 (USD million/litre million)
FIG. 12 Middle-East Dark Beer Market, Value and Volume, 2014– 2021 (USD million/litre million)
FIG. 13 Latin America Lager Beer Market, Value and Volume, 2014– 2021 (USD million/litre million)
FIG. 14 Middle-East Lager Beer Market, Value and Volume, 2014– 2021 (USD million/litre million)
FIG. 15 Latin America Non-Alcoholic Beer Market, Value and Volume, 2014 – 2021 (USD million/ litre million)
FIG. 16 Middle-East Non-Alcoholic Beer Market, Value and Volume, 2014 – 2021 (USD million/ litre million)
FIG. 17 Latin America Stout Beer Market, Value and Volume, 2014– 2021 (USD million/litre million)
FIG. 18 Middle-East Stout Beer Market, Value and Volume, 2014– 2021 (USD million/litre million)
FIG. 19 Latin America Beer Market, revenue share by geography, 2014 and 2021 (Value %)
FIG. 20 Latin America Beer Market, revenue share by geography, 2014 and 2021 (Value %)
FIG. 21 Brazil Beer market, value/volume, 2014 – 2021 (USD million/litre million)
FIG. 22 Argentina Beer market, value/volume, 2014 – 2021 (USD million/litre million)
FIG. 23 Chile Beer market, value/volume, 2014 – 2021 (USD million/litre million)
FIG. 24 Venezuela Beer market, value/volume, 2014 – 2021 (USD million/litre million)
FIG. 25 Rest of Latin America Beer market, value/volume, 2014 – 2021 (USD million/litre million)
FIG. 26 Israel Beer market, value/volume, 2014 – 2021 (USD million/litre million)
FIG. 27 UAE Beer market, value/volume, 2014 – 2021 (USD million/litre million)
FIG. 28 Rest of Middle-East Beer market, value/volume, 2014 – 2021 (USD million/litre million)