Polyphenols are plant derived metabolites obtained from grape seeds, apples, pomegranate, green tea, cranberries, beetroot and potato among others. It has high antioxidant and anti-inflammatory properties hence it is used in the treatment of diabetes, cancer and cardiovascular diseases. In addition, it is also used for enhancing the absorption rate of vitamins in the body. Polyphenols are mainly classified as flavonoids and non-flavonoids. Flavonoids such as flavanols, anthocyanins, catechins are extensively consumed among all polyphenols. The effect of polyphenols is much faster and better than other substitute products such as vitamin B, C and vitamin D and can be consumed in lesser quantity as compared to these substitutes to show similar health benefits.
The global polyphenols market is expected to experience rapid development over the forecast period, due to growing aging population (over 65 yrs) in Japan and Europe coupled with technological development of extraction process of polyphenols and their emerging applications. Other key factors which are expected to drive the market includes growing consumer awareness about polyphenols to maintain good health and shift towards herbal products over synthetic drugs. However, the limited supply of raw materials and stringent quality standards are expected to hinder the market growth. The quality of products especially in Asia Pacific is a matter of concern in the polyphenols market.
Grape seed polyphenols accounted for over 50% of the total polyphenols consumed in 2011 followed by green tea polyphenols. Grape polyphenols are rich source of anthocyanins hence it is used in the treatment of diabetes and cancer. Green tea is expected to be fastest growing source of polyphenols owing to its growing consumption in Japan and China. They are specially used in the treatment of anogenital warts, skin tumors and obesity. Other sources of polyphenols include olive, cocoa and pomegranate. Cocoa polyphenols helps in improving insulin resistance owing to which several chocolate manufacturers fortify their products with cocoa polyphenols especially for diabetic patients.
Traditionally, polyphenols have been used as natural food coloring agent however; presently they are being primarily used as nutraceuticals. Functional beverage was the largest growing application for polyphenols and accounted for nearly 40% of the market in 2011. Functional beverages are mainly consumed in Japan and find its application in bottled water, tea, sports and energy drinks. Due to the bitter taste of polyphenols, consumers prefer dietary supplements in the form of capsules especially in North America and Asia Pacific. Other applications of polyphenols include cosmetics, fish preservation and dyes for non-synthetic fibers.
In terms of volumes, Asia Pacific accounted for more than 40% of the global polyphenols market in 2011 and is expected to be the fastest growing region with an estimated CAGR of over 8% from 2012 to 2018. Europe is a mature market for polyphenols and hence it is expected to grow at a slower rate as compared to other regions. The growth of polyphenols in Europe was hampered by strict Government regulations however; recently European Food Safety Authority (EFSA) has given scientific opinion on health claims of polyphenols and approved its application in the food industry. The production capacities of polyphenols are shifting towards the East due to abundant availability of raw material and high consumption especially in countries such as Japan. Other polyphenols such as olives, cocoa, etc. are mostly consumed in Brazil and Middle East.
Capacity additions in Asia Pacific have led to oversupply of polyphenols which has further led to continuous price erosion in the global market. The approach of polyphenol manufacturer is quality driven rather than price driven. Some of the key players in the market include Layn Natural Ingredients, Indena, Chr.Hansen, Danisco and Naturex.
1. Preface
1.1. Report description
1.2. Scope of the report
1.3. Research methodology
2. Executive Summary
2.1. Global polyphenols market snapshot
3. Polyphenols Industry Analysis
3.1. Introduction
3.1.1. Extraction of polyphenols
3.1.2. Polyphenols: Sources & health benefits
3.2. Value chain analysis
3.3. Market Drivers
3.3.1. Aging population in Japan and Europe
3.3.2. Increasing consumer awareness and health concerns
3.4. Restraints
3.4.1. Tight raw material supply
3.4.2. Lack of standardization in unregulated markets
3.5. Opportunities
3.5.1. Synthetic polyphenols for drug delivery
3.6. Porter’s five forces analysis
3.6.1. Bargaining power of suppliers
3.6.2. Bargaining power of buyers
3.6.3. Threat of new entrants
3.6.4. Threat of substitutes
3.6.5. Degree of competition
3.7. Global polyphenols: Market attractiveness analysis
3.8. Global polyphenols: Company market share analysis, 2012
4. Polyphenols Market - Product Segment Analysis
4.1. Polyphenols market: product overview
4.1.1. Global polyphenols market volumes share by product, 2011 and 2018
4.2. Global polyphenols market, by product
4.2.1. Grape seed
4.2.1.1. Global grape seed polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
4.2.2. Green tea
4.2.2.1. Global green tea polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
4.2.3. Apple
4.2.3.1. Global apple polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
4.2.4. Others
4.2.4.1. Global other polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
5. Polyphenols Market - Application Analysis
5.1. Polyphenols market: Application overview
5.1.1. Global polyphenols market volumes share, by application, 2011 and 2018
5.2. Global polyphenols market, by application
5.2.1. Functional beverages
5.2.1.1. Global demand of polyphenols in functional beverages, market estimates and forecast, 2010-2018 (Tons) (USD Million)
5.2.2. Functional food
5.2.2.1. Global demand of polyphenols in functional food, market estimates and forecast, 2011-2018 (Tons) (USD Million)
5.2.3. Dietary supplements
5.2.3.1. Global demand of polyphenols in dietary supplements, market estimates and forecast, 2011-2018 (Tons) (USD Million)
5.2.4. Others
5.2.4.1. Global demand of polyphenols in other applications, market estimates and forecast, 2010-2018 (Tons) (USD Million)
6. Polyphenols Market - Regional Analysis
6.1. Polyphenols market: Geographic overview
6.1.1. Global polyphenols market volume share, by geography, 2011 and 2018
6.2. Global polyphenols market, by geography
6.2.1. North America
6.2.1.1. North America polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
6.2.1.1.1. North America polyphenols market volume, by product, 2011-2018 (Tons)
6.2.1.1.2. North America polyphenols market revenue by product, 2011-2018 (USD Million)
6.2.1.1.3. North America polyphenols market volume by application, 2011-2018 (Tons)
6.2.1.1.4. North America polyphenols market revenue by application, 2011-2018 (USD Million)
6.2.2. Europe
6.2.2.1. Europe polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
6.2.2.1.1. Europe polyphenols market volume by product, 2011-2018 (Tons)
6.2.2.1.2. Europe polyphenols market revenue by product, 2011-2018 (USD Million)
6.2.2.1.3. Europe polyphenols market volume by application, 2011-2018 (Tons)
6.2.2.1.4. Europe polyphenols market revenue by application, 2011-2018 (USD Million)
6.2.3. Asia Pacific
6.2.3.1. Asia Pacific polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
6.2.3.1.1. Asia Pacific polyphenols market volume by product, 2011-2018 (Tons)
6.2.3.1.2. Asia Pacific polyphenols market revenue by product, 2011-2018 (USD Million)
6.2.3.1.3. Asia Pacific polyphenols market volume by application, 2011-2018 (Tons)
6.2.3.1.4. Asia Pacific polyphenols market revenue by application, 2011-2018 (USD Million)
6.2.4. Rest of the world (RoW)
6.2.4.1. Rest of the World polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
6.2.4.1.1. RoW polyphenols market volume by product, 2011-2018 (Tons)
6.2.4.1.2. RoW polyphenols market revenue by product, 2011-2018 (USD Million)
6.2.4.1.3. RoW polyphenols market volume by application, 2011-2018 (Tons)
6.2.4.1.4. RoW polyphenols market revenue by application, 2011-2018 (USD Million)
7. Company Profiles
7.1. Naturex
7.1.1. Company Overview
7.1.2. Financial Overview
7.1.3. Business Strategies
7.1.4. SWOT Analysis
7.1.5. Recent Developments
7.2. Ajinomoto OmniChem Natural Specialities
7.2.1. Company Overview
7.2.2. Business Strategies
7.2.3. SWOT Analysis
7.2.4. Recent Developments
7.3. Indena S.P.A.
7.3.1. Company Overview
7.3.2. Business Strategies
7.3.3. SWOT Analysis
7.3.4. Recent Developments
7.4. Frutarom Ltd.
7.4.1. Company Overview
7.4.2. Financial Overview
7.4.3. Business Strategies
7.4.4. SWOT Analysis
7.4.5. Recent Developments
7.5. Diana Naturals
7.5.1. Company Overview
7.5.2. Business Strategies
7.5.3. SWOT Analysis
7.5.4. Recent Developments
7.6. Martin Bauer Group
7.6.1. Company Overview
7.6.2. Business Strategies
7.6.3. SWOT Analysis
7.6.4. Recent Developments
7.7. Layn Natural Ingredients Corp.
7.7.1. Company Overview
7.7.2. Business Strategies
7.7.3. SWOT Analysis
7.7.4. Recent Developments
7.8. Chr. Hansen
7.8.1. Company Overview
7.8.2. Financial Overview
7.8.3. Business Strategies
7.8.4. SWOT Analysis
7.8.5. Recent Developments
7.9. DSM
7.9.1. Company Overview
7.9.2. Financial Overview
7.9.3. Business Strategies
7.9.4. SWOT Analysis
7.9.5. Recent Developments
7.10. DuPont-Danisco
7.10.1. Company Overview
7.10.2. Financial Overview
7.10.3. Business Strategies
7.10.4. SWOT Analysis
7.10.5. Recent Developments
7.11. ADM
7.11.1. Company Overview
7.11.2. Financial Overview
7.11.3. Business Strategies
7.11.4. SWOT Analysis
7.11.5. Recent Developments
7.12. Barry Callebaut
7.12.1. Company Overview
7.12.2. Financial Overview
7.12.3. Business Strategies
7.12.4. SWOT Analysis
7.12.5. Recent Developments
7.13. HERZA Schokolade GMBH & Co. KG
7.13.1. Company Overview
7.13.2. Business Strategies
7.13.3. SWOT Analysis
7.14. FutureCeuticals
7.14.1. Company Overview
7.14.2. Business Strategies
7.14.3. SWOT Analysis
7.14.4. Recent Developments
7.15. Prinova
7.15.1. Company Overview
7.15.2. SWOT Analysis
7.15.3. Business Strategies
7.15.4. Recent Developments
7.16. Glanbia Nutritionals
7.16.1. Company Overview
7.16.2. Financial Overview
7.16.3. Business Strategies
7.16.4. SWOT Analysis
7.16.5. Recent Developments
7.17. Amax NutraSource Inc.
7.17.1. Company Overview
7.17.2. Business Strategies
7.17.3. SWOT Analysis
7.17.4. Recent Developments
7.18. Tianjin Jianfeng Natural Products Co. Ltd (JF Naturals)
7.18.1. Company Overview
7.18.2. Business Strategies
7.18.3. SWOT Analysis
7.19. Sabinsa Corporation
7.19.1. Company Overview
7.19.2. Business Strategies
7.19.3. SWOT Analysis
7.19.4. Recent Developments
7.20. Xian Haotian Bio-engineering Technology Co., Ltd
7.20.1. Company Overview
7.20.2. Business Strategies
7.20.3. SWOT Analysis
7.20.4. Recent Developments
List of Tables
TABLE 1: Global polyphenols market snapshot
TABLE 2: Drivers for polyphenols market: Impact analysis
TABLE 3: Restraints of polyphenols market: Impact analysis
TABLE 4: North America polyphenols market volume by product, 2011-2018(Tons)
TABLE 5: North America polyphenols market revenue by product, 2011-2018 (USD Million)
TABLE 6: North America polyphenols market volume by application, 2011-2018 (Tons)
TABLE 7: North America polyphenols market revenue by application, 2011-2018 (USD Million)
TABLE 8: Europe polyphenols market volume by product, 2011-2018 (Tons)
TABLE 9: Europe polyphenols market revenue by product, 2011-2018 (USD Million)
TABLE 10: Europe polyphenols market volume by application, 2011-2018 (Tons)
TABLE 11: Europe polyphenols market revenue by application, 2011-2018 (USD Million)
TABLE 12: Asia Pacific polyphenols market volume by product, 2011-2018 (Tons)
TABLE 13: Asia Pacific polyphenols market revenue by product, 2011-2018 (USD Million)
TABLE 14: Asia Pacific polyphenols market volume by application, 2011-2018 (Tons)
TABLE 15: Asia Pacific polyphenols market revenue by application, 2011-2018 (USD Million)
TABLE 16: RoW polyphenols market volume by product, 2011-2018 (Tons)
TABLE 17: RoW polyphenols market revenue by product, 2011-2018 (USD Million)
TABLE 18: RoW polyphenols market volume by application, 2011-2018 (Tons)
TABLE 19: RoW polyphenols market revenue by application, 2011-2018 (USD Million)
List of Figures
FIG. 1: Polyphenols: Market segmentation
FIG. 2: Global polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 3: Extraction of polyphenols
FIG. 4: Polyphenols: Value chain analysis
FIG. 5: Growth of aging population (over 65 years) in Japan and European Union (2010-2050)
FIG. 6: Global key health concerns (2011)
FIG. 7: Global consumer expenditure on healthcare (% of GDP) (2011)
FIG. 8: Various applications of grapes
FIG. 9: Global grape production (2007-2011) (Million metric tons)
FIG. 10: Porter’s five forces analysis
FIG. 11: Global polyphenols: Market attractiveness analysis
FIG. 12: Global polyphenols: Company market share analysis, 2012
FIG. 13: Global polyphenols market volumes share by product, 2011 and 2018
FIG. 14: Global grape seed polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 15: Global green tea polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 16: Global apple polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 17: Global other polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 18: Global polyphenols market volumes share, by application, 2011 and 2018
FIG. 19: Global demand of polyphenols in functional beverages, market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 20: Global demand of polyphenols in functional food, market estimates and forecast, 2011-2018 (Tons) (USD Million)
FIG. 21: Global demand of polyphenols in dietary supplements, market estimates and forecast, 2011-2018 (Tons) (USD Million)
FIG. 22: Global demand of polyphenols in other applications, market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 23: Global polyphenols market volume share, by geography, 2011 and 2018
FIG. 24: North America polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 25: Europe polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 26: Asia Pacific polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)
FIG. 27: Rest of the World polyphenols market estimates and forecast, 2010-2018 (Tons) (USD Million)