Analysts’ Viewpoint on Europe Wearable Technology Market Scenario
Companies in the Europe wearable technology market are focusing on key revenue-generating industries such as gaming, eCommerce, and healthcare to keep economies running amid the coronavirus outbreak. However, privacy issues with pet wearables are concerning both users and stakeholders of the wearable technology. Hence, tech giants should collaborate with governments to introduce standardization of policies to prevent data breach through pet wearables. In order to achieve this, companies should increase R&D in the Blockchain technology and firewalls in computer systems or other mobile devices to ensure safety of personal data. Integration of wearable technology in consumer applications and increase in adoption of smartwatches are anticipated to boost the market for wearable technology in Europe.
The trend of remote patient monitoring is anticipated to grow throughout the assessment period in the Europe wearable technology market. The high prevalence of diabetes, respiratory diseases, neurological diseases, and cardiovascular diseases is contributing to the growth of the Europe wearable technology market.
Wearable technology is paving the way for real-time and accurate data about patient status on mobile devices. Moreover, rise in geriatric population, along with surge in the number of people with chronic health conditions is fueling the development of remote patient monitoring systems. These systems are capable of helping patients with chronic disease management by tracking important risk factors such as blood pressure, glucose, and other vital signs.
The recent boom of the gaming industry is translating into value-grab opportunities for stakeholders in the Europe wearable technology market. Manufacturers are innovating in augmented reality (AR) headsets and heart rate monitors to unlock revenue streams in the gaming industry.
The coronavirus outbreak has augmented the number of online gamers. Since an increasing number of people are becoming comfortable with indoor and home environment, stakeholders in the ever-evolving gaming industry are able to earn repeat customers, loyal consumers, and continuous demand for gaming wearables. The growing influence of the YouTube community and social media is adding fuel to innovations and promotion of gaming wearables.
Apart from consumer applications and entertainment, manufacturers are tapping incremental opportunities in pet wearables. This explains why the Europe wearable technology market is projected to advance at a robust CAGR during the forecast period.
Even though pet wearables are gaining popularity for offering real-time data about the health condition of pets, privacy concerns associated with these devices are affecting market growth. For instance, pet wearables are under scrutiny for potential access control by organizations or government agencies who might use a pet owner’s personal data without their awareness or consent. This is evident due to the recent data collection by Cambridge Analytical data breach involving several million Facebook profiles’ use by stalkers to track someone. Hence, companies in the Europe wearable technology market should invest in R&D to improve privacy of pet wearables. This can be achieved with awareness about the adoption of the Blockchain technology and firewalls to prevent security breach.
Germany, France, and Italy account for some of the highest healthcare expenditures reported by organizations in Europe. This explains the reason for high prevalence of chronic illnesses among people in Europe. Such findings are contributing to the growth of the Europe wearable technology market. Significant spike in chronic illnesses and need for real-time body monitoring for medical check-ups in Europe are likely to further boost the market in the region.
Increase in health concerns, such as obesity and other health-related comorbidities, encourages people to adopt fitness devices, thus minimizing their hospital bills. Moreover, various other benefits offered by these devices, such as placing calls and viewing notifications at ease are also propelling the market for wearable technology in Europe.
Manufacturers operating in the Europe wearable technology market are consistently focusing on R&D activities in order to improve the performance of wearable smart devices. Convenience offered in wearable devices such as FitBit and other vital body-sign tracking apps are being preferred by users. The growing influx of startups in the healthcare industry is another key driver for market growth. The rise in demand for multimedia devices and smartphones, coupled with the surge in the adoption of fitness trackers & health-based wearables is expected to fuel growth in the market.
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Attribute |
Detail |
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Market Size Value in 2021 (Base Year) |
US$ 14.91 Bn |
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Market Forecast Value in 2031 |
US$ 61.72 Bn |
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Growth Rate (CAGR) |
15.5% |
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Forecast Period |
2022-2031 |
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Quantitative Units |
US$ Bn for Value and Volume (Million Units) |
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Market analysis |
It includes cross segment analysis at global as well as regional level. Further, qualitative analysis includes drivers, restraints, opportunities, key trends, porters five forces analysis, supply chain analysis, parent industry overview, etc. |
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Competition Landscape |
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Format |
Electronic (PDF) or word + Excel |
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Regions Covered |
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Countries Covered |
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Market Segmentation |
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Companies Profiled |
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Customization Scope |
Available upon Request |
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Pricing |
Available upon Request |
Europe Wearable Technology Market – Segmentation
TMR’s study of the Europe wearable technology market segments the market based on product type, device, end-use, and region. Changing market trends and other crucial market dynamics associated with segments of the Europe wearable technology market have been discussed in detail in TMR’s study.
| Product Type |
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| Device |
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| End-use |
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| Country & Sub-region |
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Europe Wearable Technology Market is projected to reach US$ 61.72 Bn by the end of 2031
Europe Wearable Technology Market is expected to grow at a CAGR of 15.5% during 2021-2031
Europe Wearable Technology Market is studied from 2022-2031
Key vendors in the Europe Wearable Technology Market are Google Inc., Nike, Microsoft, and Samsung
Germany, France, and Italy region Takes Lead in the Europe Wearable Technology Market
1. Preface
1.1. Market Introduction
1.2. Market and Segments Definition
1.3. Market Taxonomy
1.4. Research Methodology
1.5. Assumption and Acronyms
2. Executive Summary
2.1. Wearable Technology Market Overview
2.2. Regional Outline
2.3. Industry Outline
2.4. Market Dynamics Snapshot
2.5. Competition Blueprint
3. Market Dynamics
3.1. Macro-economic Factors
3.2. Drivers
3.3. Restraints
3.4. Opportunities
3.5. Key Trends
3.6. Regulatory Framework
4. Associated Industry and Key Indicator Assessment
4.1. Parent Industry Overview – Wearable Industry Overview
4.2. Supply Chain Analysis
4.3. Pricing Analysis
4.4. Insulation Roadmap Analysis
4.5. Industry SWOT Analysis
4.6. Porter Five Forces Analysis
4.7. Covid-19 Impact and Recovery Analysis
5. Europe Wearable Technology Market Analysis, by Product Type
5.1. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Product Type, 2017–2031
5.1.1. Wrist Wear
5.1.2. Hearables
5.1.3. Bodywear
5.1.4. Footwear
5.1.5. Headwear
5.1.6. Others (Eyewear, Neckwear, etc.)
5.2. Market Attractiveness Analysis, by Product Type
6. Europe Wearable Technology Market Analysis, by Device
6.1. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Device, 2017–2031
6.1.1. Fitness Tracker
6.1.2. Smart Watches
6.1.3. Smart Glasses
6.1.4. Smart Clothing
6.1.5. Others (Augmented Reality Head-sets, Heart rate monitors, etc.)
6.2. Market Attractiveness Analysis, by Device
7. Europe Wearable Technology Market Analysis, by End-use
7.1. Wearable Technology Market Value (US$ Bn) Analysis & Forecast, by End-use, 2017–2031
7.1.1. Consumer Applications
7.1.2. Entertainment
7.1.3. Healthcare
7.1.4. Fitness and Sports
7.1.5. Defense
7.1.6. Others (Industrial, Enterprise, etc.)
7.2. Market Attractiveness Analysis, by End-use
8. Europe Wearable Technology Market Analysis and Forecast, by Country & Sub-region
8.1. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Country & Sub-region, 2017–2031
8.1.1. U.K.
8.1.2. Germany
8.1.3. France
8.1.4. Rest of Europe
8.2. Market Attractiveness Analysis, by Country & Sub-region
9. U.K. Wearable Technology Market Analysis and Forecast
9.1. Market Snapshot
9.2. Drivers and Restraints: Impact Analysis
9.3. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Product Type, 2017–2031
9.3.1. Wrist Wear
9.3.2. Hearables
9.3.3. Bodywear
9.3.4. Footwear
9.3.5. Headwear
9.3.6. Others (Eyewear, Neckwear, etc.)
9.4. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Device, 2017–2031
9.4.1. Fitness Tracker
9.4.2. Smart Watches
9.4.3. Smart Glasses
9.4.4. Smart Clothing
9.4.5. Others (Augmented Reality Head-sets, Heart rate monitors, etc.)
9.5. Wearable Technology Market Value (US$ Bn) Analysis & Forecast, by End-use, 2017–2031
9.5.1. Consumer Applications
9.5.2. Entertainment
9.5.3. Healthcare
9.5.4. Fitness and Sports
9.5.5. Defense
9.5.6. Others (Industrial, Enterprise, etc.)
9.6. Market Attractiveness Analysis
9.6.1. By Product Type
9.6.2. By Device
9.6.3. By End-use
10. Germany Wearable Technology Market Analysis and Forecast
10.1. Market Snapshot
10.2. Drivers and Restraints: Impact Analysis
10.3. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Product Type, 2017–2031
10.3.1. Wrist Wear
10.3.2. Hearables
10.3.3. Bodywear
10.3.4. Footwear
10.3.5. Headwear
10.3.6. Others (Eyewear, Neckwear, etc.)
10.4. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Device, 2017–2031
10.4.1. Fitness Tracker
10.4.2. Smart Watches
10.4.3. Smart Glasses
10.4.4. Smart Clothing
10.4.5. Others (Augmented Reality Head-sets, Heart rate monitors, etc.)
10.5. Wearable Technology Market Value (US$ Bn) Analysis & Forecast, by End-use, 2017–2031
10.5.1. Consumer Applications
10.5.2. Entertainment
10.5.3. Healthcare
10.5.4. Fitness and Sports
10.5.5. Defense
10.5.6. Others (Industrial, Enterprise, etc.)
10.6. Market Attractiveness Analysis
10.6.1. By Product Type
10.6.2. By Device
10.6.3. By End-use
11. France Wearable Technology Market Analysis and Forecast
11.1. Market Snapshot
11.2. Drivers and Restraints: Impact Analysis
11.3. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Product Type, 2017–2031
11.3.1. Wrist Wear
11.3.2. Hearables
11.3.3. Bodywear
11.3.4. Footwear
11.3.5. Headwear
11.3.6. Others (Eyewear, Neckwear, etc.)
11.4. Wearable Technology Market Value (US$ Bn) and Volume (Million Units) Analysis & Forecast, by Device, 2017–2031
11.4.1. Fitness Tracker
11.4.2. Smart Watches
11.4.3. Smart Glasses
11.4.4. Smart Clothing
11.4.5. Others (Augmented Reality Head-sets, Heart rate monitors, etc.)
11.5. Wearable Technology Market Value (US$ Bn) Analysis & Forecast, by End-use, 2017–2031
11.5.1. Consumer Applications
11.5.2. Entertainment
11.5.3. Healthcare
11.5.4. Fitness and Sports
11.5.5. Defense
11.5.6. Others (Industrial, Enterprise, etc.)
11.6. Market Attractiveness Analysis
11.6.1. By Product Type
11.6.2. By Device
11.6.3. By End-use
12. Competition Assessment
12.1. Europe Wearable Technology Market Competition Matrix - a Dashboard View
12.1.1. Europe Wearable Technology Market Company Share Analysis, by Value (2020)
12.1.2. Technological Differentiator
13. Company Profiles (Europe Manufacturers/Suppliers)
13.1. Google Inc.
13.1.1. Overview
13.1.2. Product Portfolio
13.1.3. Sales Footprint
13.1.4. Key Subsidiaries or Distributors
13.1.5. Strategy and Recent Developments
13.1.6. Key Financials
13.2. Apple Inc
13.2.1. Overview
13.2.2. Product Portfolio
13.2.3. Sales Footprint
13.2.4. Key Subsidiaries or Distributors
13.2.5. Strategy and Recent Developments
13.2.6. Key Financials
13.3. Microsoft Corporation
13.3.1. Overview
13.3.2. Product Portfolio
13.3.3. Sales Footprint
13.3.4. Key Subsidiaries or Distributors
13.3.5. Strategy and Recent Developments
13.3.6. Key Financials
13.4. Adidas AG
13.4.1. Overview
13.4.2. Product Portfolio
13.4.3. Sales Footprint
13.4.4. Key Subsidiaries or Distributors
13.4.5. Strategy and Recent Developments
13.4.6. Key Financials
13.5. Sony Corporation
13.5.1. Overview
13.5.2. Product Portfolio
13.5.3. Sales Footprint
13.5.4. Key Subsidiaries or Distributors
13.5.5. Strategy and Recent Developments
13.5.6. Key Financials
13.6. Fitbit Inc.
13.6.1. Overview
13.6.2. Product Portfolio
13.6.3. Sales Footprint
13.6.4. Key Subsidiaries or Distributors
13.6.5. Strategy and Recent Developments
13.6.6. Key Financials
13.7. Nike, Inc.
13.7.1. Overview
13.7.2. Product Portfolio
13.7.3. Sales Footprint
13.7.4. Key Subsidiaries or Distributors
13.7.5. Strategy and Recent Developments
13.7.6. Key Financials
13.8. Garmin Ltd.
13.8.1. Overview
13.8.2. Product Portfolio
13.8.3. Sales Footprint
13.8.4. Key Subsidiaries or Distributors
13.8.5. Strategy and Recent Developments
13.8.6. Key Financials
13.9. LG Electronics
13.9.1. Overview
13.9.2. Product Portfolio
13.9.3. Sales Footprint
13.9.4. Key Subsidiaries or Distributors
13.9.5. Strategy and Recent Developments
13.9.6. Key Financials
13.10. Xiaomi Corporation
13.10.1. Overview
13.10.2. Product Portfolio
13.10.3. Sales Footprint
13.10.4. Key Subsidiaries or Distributors
13.10.5. Strategy and Recent Developments
13.10.6. Key Financials
13.11. Huawei Device Co., Ltd
13.11.1. Overview
13.11.2. Product Portfolio
13.11.3. Sales Footprint
13.11.4. Key Subsidiaries or Distributors
13.11.5. Strategy and Recent Developments
13.11.6. Key Financials
13.12. Samsung Electronics Co., Ltd
13.12.1. Overview
13.12.2. Product Portfolio
13.12.3. Sales Footprint
13.12.4. Key Subsidiaries or Distributors
13.12.5. Strategy and Recent Developments
13.12.6. Key Financials
14. Recommendation
14.1. Opportunity Assessment
14.1.1. By Product Type
14.1.2. By Device
14.1.3. By End-use
14.1.4. By Region
List of Tables
Table 01: Europe Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2017‒2031
Table 02: Europe Wearable Technology Market Size & Forecast, by Product Type, Volume (Million Units), 2017‒2031
Table 03: Europe Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2017‒2031
Table 03: Europe Wearable Technology Market Size & Forecast, by Device, Volume (Million Units), 2017‒2031
Table 04: Europe Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2017‒2031
Table 05: Europe Wearable Technology Market Size & Forecast, by Country, Value (US$ Bn), 2017‒2031
Table 06: Europe Wearable Technology Market Size & Forecast, by Country, Volume (Million Units), 2017‒2031
Table 07: U.K. Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2017‒2031
Table 08: U.K. Wearable Technology Market Size & Forecast, by Product Type, Volume (Million Units), 2017‒2031
Table 09: U.K. Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2017‒2031
Table 10: U.K. Wearable Technology Market Size & Forecast, by Device, Volume (Million Units), 2017‒2031
Table 11: U.K. Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2017‒2031
Table 12: Germany Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2017‒2031
Table 13: Germany Wearable Technology Market Size & Forecast, by Product Type, Volume (Million Units), 2017‒2031
Table 14: Germany Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2017‒2031
Table 15: Germany Wearable Technology Market Size & Forecast, by Device, Volume (Million Units), 2017‒2031
Table 16: Germany Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2017‒2031
Table 17: France Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2017‒2031
Table 18: France Wearable Technology Market Size & Forecast, by Product Type, Volume (Million Units), 2017‒2031
Table 19: France Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2017‒2031
Table 20: France Wearable Technology Market Size & Forecast, by Device, Volume (Million Units), 2017‒2031
Table 21: France Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2017‒2031
List of Figures
Figure 01: Europe Wearable Technology Price Trend Analysis (Average Price, US$)
Figure 02: Europe Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 03: Europe Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 04: Europe Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 05: Europe Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 06: Europe Wearable Technology Market Size & Forecast, by Product Type, Revenue (US$ Bn), 2017‒2031
Figure 07: Europe Wearable Technology Market Attractiveness, by Product Type, Value (US$ Bn), 2021‒2031
Figure 08: Europe Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2021‒2031
Figure 09: Europe Wearable Technology Market Size & Forecast, by Device, Revenue (US$ Bn), 2017‒2031
Figure 10: Europe Wearable Technology Market Attractiveness, by Device, Value (US$ Bn), 2021‒2031
Figure 11: Europe Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2021‒2031
Figure 12: Europe Wearable Technology Market Size & Forecast, by End-use, Revenue (US$ Bn), 2017‒2031
Figure 13: Europe Wearable Technology Market Attractiveness, by End-use, Value (US$ Bn), 2021‒2031
Figure 14: Europe Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2021‒2031
Figure 12: Europe Wearable Technology Market Size & Forecast, by Country, Revenue (US$ Bn), 2017‒2031
Figure 13: Europe Wearable Technology Market Attractiveness, by Country, Value (US$ Bn), 2021‒2031
Figure 14: Europe Wearable Technology Market Size & Forecast, by Country, Value (US$ Bn), 2021‒2031
Figure 15: U.K. Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 16: U.K. Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 17: U.K. Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 18: U.K. Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 19: U.K. Wearable Technology Market Size & Forecast, by Product Type, Revenue (US$ Bn), 2017‒2031
Figure 20: U.K. Wearable Technology Market Attractiveness, by Product Type, Value (US$ Bn), 2021‒2031
Figure 21: U.K. Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2021‒2031
Figure 22: U.K. Wearable Technology Market Size & Forecast, by Device, Revenue (US$ Bn), 2017‒2031
Figure 23: U.K. Wearable Technology Market Attractiveness, by Device, Value (US$ Bn), 2021‒2031
Figure 24: U.K. Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2021‒2031
Figure 25: U.K. Wearable Technology Market Size & Forecast, by End-use, Revenue (US$ Bn), 2017‒2031
Figure 26: U.K. Wearable Technology Market Attractiveness, by End-use, Value (US$ Bn), 2021‒2031
Figure 27: U.K. Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2021‒2031
Figure 28: Germany Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 29: Germany Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 30: Germany Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 31: Germany Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 32: Germany Wearable Technology Market Size & Forecast, by Product Type, Revenue (US$ Bn), 2017‒2031
Figure 33: Germany Wearable Technology Market Attractiveness, by Product Type, Value (US$ Bn), 2021‒2031
Figure 34: Germany Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2021‒2031
Figure 35: Germany Wearable Technology Market Size & Forecast, by Device, Revenue (US$ Bn), 2017‒2031
Figure 36: Germany Wearable Technology Market Attractiveness, by Device, Value (US$ Bn), 2021‒2031
Figure 37: Germany Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2021‒2031
Figure 38: Germany Wearable Technology Market Size & Forecast, by End-use, Revenue (US$ Bn), 2017‒2031
Figure 39: Germany Wearable Technology Market Attractiveness, by End-use, Value (US$ Bn), 2021‒2031
Figure 40: Germany Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2021‒2031
Figure 41: France Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 42: France Wearable Technology Market Value (US$ Bn), 2017‒2031
Figure 43: France Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 44: France Wearable Technology Market Volume (Million Units), 2017‒2031
Figure 45: France Wearable Technology Market Size & Forecast, by Product Type, Revenue (US$ Bn), 2017‒2031
Figure 46: France Wearable Technology Market Attractiveness, by Product Type, Value (US$ Bn), 2021‒2031
Figure 47: France Wearable Technology Market Size & Forecast, by Product Type, Value (US$ Bn), 2021‒2031
Figure 48: France Wearable Technology Market Size & Forecast, by Device, Revenue (US$ Bn), 2017‒2031
Figure 49: France Wearable Technology Market Attractiveness, by Device, Value (US$ Bn), 2021‒2031
Figure 50: France Wearable Technology Market Size & Forecast, by Device, Value (US$ Bn), 2021‒2031
Figure 51: France Wearable Technology Market Size & Forecast, by End-use, Revenue (US$ Bn), 2017‒2031
Figure 52: France Wearable Technology Market Attractiveness, by End-use, Value (US$ Bn), 2021‒2031
Figure 53: France Wearable Technology Market Size & Forecast, by End-use, Value (US$ Bn), 2021‒2031
Figure 54: Europe Wearable Technology Market Share Analysis, by Company
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Europe Wearable Technology Market
