ePharmacy Market

ePharmacy Market (Product: Prescription Medicines, Over-the-counter Products, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

ePharmacy Market Outlook 2031

  • The global market for e-pharmacy was valued at US$ 63.5 Bn in 2021
  • It is projected to advance at a CAGR of 19.2% from 2022 to 2031
  • The global ePharmacy industry is anticipated to reach more than US$ 362.8 Bn by the end of 2031

Analysts’ Viewpoint on Global Market Scenario

The global e-Pharmacy market is estimated to grow at a rapid pace during the forecast period, due to the rise in awareness about online pharmacies, increase in digital penetration, and growth in consumer comfort level with online transactions. The ePharmacy model is simple to use and has begun to replace traditional pharmacies. ePharmacy includes medications and medical services. e-pharmacies experienced an overnight increase in site traffic and sales due to the COVID-19 pandemic. Government officials became aware of telemedicine and the value of such services for the general population. However, lack of clearly stated laws and clear-cut guidelines to regulate, control, and monitor e-pharmacies is a concern. Leading players in the market are tapping into incremental opportunities in the global market to broaden their revenue streams.

ePharmacy Market

ePharmacy Market Introduction

The term 'ePharmacy' refers to an online pharmacy that provides medical care and allows patients to buy prescribed medications online. E-pharmacy is a branch of pharmacy that primarily operates online. It makes use of the Internet and sends medications to customers via dedicated delivery companies. Online pharmacies include independent Internet-only outlets, electronic subsidiaries of "brick-and-mortar" hospitals, and platforms serving pharmacy companies. It makes up 8% to 10% of the pharmaceutical market; however, there exists significant room for growth due to the rise in awareness about online pharmacies. People are able to access labs and medications from the security of their homes, as online pharmacies are primed and prepared for home delivery of medicines.

Electronic pharmacy systems, including online shopping and the sale of prescribed and non-prescribed drugs and medicines, are growing rapidly. Some of India's largest conglomerates and multinational e-commerce firms are striving to establish a presence in the sector, which is also undergoing consolidation among existing players. E-commerce is becoming increasingly important in wholesale and retail trade. Orders have increased by approximately 20% to 30% for e-commerce companies. The concept of electronic pharmacies and online drug sales has been popular across the world for more than two decades. Online pharmacy has experienced exponential growth across categories due to the rise in the availability of smartphones and the Internet. People have started purchasing various things online including groceries, apparel, and medicines. E-pharmacy has emerged as a promising industry as a result of this significant change in consumer shopping habits. E-pharmacies also offer online services such as doctor consultations as well as a number of offline services (including diagnostics). The global ePharmacy market size is anticipated to increase during the forecast period owing to the rise in the number of smartphone users and growth in penetration of the Internet across the globe. An increase in the adoption of electronic signature pharmacies is also likely to augment the market during the forecast period.

Increase in Preference for Online Pharmacies Augmenting Global ePharmacy Business

An increase in online medicine sales has caused significant disruption in the pharmacy market. The growth of mail orders and online pharmacies is another factor that has the potential to have a significant impact on pharmacy service structures and medicine costs. The COVID-19 pandemic has had a significant effect on consumer purchasing behavior. It has induced more people to buy healthcare products from online retailers or dedicated ePharmacies.

According to a study published in the Pharmaceutical Journal, the number of items dispensed from distance-selling pharmacies in the U.K. increased by 45% in 2020. Using dispensing data and lists of distance-selling pharmacies obtained through the Freedom of Information Act from the NHS Business Services Authority, it was discovered that these pharmacies dispensed 42 million items in 2020.

In Denmark, pharmacies have the exclusive right to sell prescription-only medicines to consumers. Several over-the-counter (OTC) drugs are available only at pharmacies. Denmark had 227 pharmacies and two online pharmacies as of January 1, 2021. Moreover, one of the pharmacies has 80 branches, 209 voluntarily established branches, 24 pharmacy outlets, approximately 350 OTC outlets, and around 400 medicine delivery facilities.

People look for convenience, dependability, and affordability in every online transaction. They are already at ease in purchasing categories such as music, food, and media from online retailers. They are now seeking the same level of service for more complex categories (OTC, medical devices, and prescription medicines). Hence, the trend of online pharmacies is expected to increase during the forecast period.

Growth in Smartphone Availability and Internet Penetration to Fuel Online Sale of Prescribed Medicines

In terms of product, the prescription medicines segment accounted for the largest global ePharmacy market share in 2021. The segment is expected to maintain its leading position in the market during the forecast period. Patients benefit significantly from online pharmacies, as these offer a much wider variety of options than conventional pharmacies. Several drugs are available in regular drug stores, but it is not always possible to find prescribed medicines at a local physical pharmacy. The Internet makes everything simple and practical. Patients can now order medicines online with a registered medical practitioner's prescription and have them delivered right to their door. This is a popular practice of ordering drugs prescribed by doctors. People are likely to opt for online pharmacies instead of visiting a nearby pharmacy owing to the rise in penetration of smartphones and the Internet. They can also order their prescriptions from the convenience of their homes by comparing the prices of medications. They can have their medications delivered right to their doorstep with just a few clicks. This convenience is a key selling point that is likely to fuel the e-Pharmacy market growth in the next few years.

Regional Outlook of the Global ePharmacy Industry

North America accounted for the largest share of the global market for e-Pharmacy in 2021. The region is expected to maintain its share during the forecast period. An increase in the number of Internet users has led to a rise in the adoption of digital technologies, thus offering unprecedented growth opportunities to the ePharmacy market in the region.

The U.K. and Germany are the major hotspots of the e-pharmacy industry in Europe, led by the rise in inclination toward the online mode of medicine purchase among the people in these countries. According to a YouGov survey for the General Pharmaceutical Council (2021), 25% of people in the U.K. are likely to use an online pharmacy in the future. The country has more than 350 registered online pharmacies. Over the last 12 months, 300,000 patients have used Pharmacy2U's NHS prescription service to have their medication delivered, with a new facility in Leicestershire capable of dispensing 7.5 million items per month.

The market in Asia Pacific is anticipated to grow at the fastest CAGR during the forecast period. Large population base in emerging economies such as China and India; an increase in government initiatives to encourage the adoption of digital technologies; and a rise in preference of customers to use ePharmacy solutions have led to a steady growth in investor interest in e-pharmacies, with the sector attracting US$ 700 Mn in investments in 2020 alone. Some of the leading players in the market in Asia Pacific include Pharmeasy, Medlife, 1Mg, and Netmeds.

Analysis of Key Players in the Global ePharmacy Market

The global market for e-Pharmacy is consolidated, with the presence of a small number of leading players that control the majority of the share. Expansion of product portfolio and mergers & acquisitions are the key strategies adopted by the leading players in the global market. Chemist Direct, DocMorris, Express Scripts Holding Company, Giant Eagle, Inc., Healthxchange Pharmacy, LloydsPharmacy, MedExpress, Netmeds, Optum Rx, Inc., PharmEasy, 1Mg, Rowlands Pharmacy, The Kroger Co., Walgreen Co., and Well Pharmacy are the prominent players operating in the global ePharmacy business.

Key Developments in the Global e-Pharmacy Market

  • In March 2022, Walgreens and Labcorp, a renowned international life sciences company, unveiled Pixel by Labcorp, a PCR test (COVID-19 at-home collection kit). Many communities can easily access testing services, as Walgreens includes the kits, which are provided in cooperation with the U.S. Department of Health and Human Services (HHS).
  • In May 2021, Well Pharmacy announced a new collaboration with Omnicell, a leading provider of supply and medication management solutions, as well as adherence tools for healthcare systems and pharmacies. This collaboration is likely to highlight Omnicell's innovative eMAR solution to more than 350 care homes across the U.K. in an effort to reduce medication errors, improve patient safety, and increase operational efficiencies, thus enabling care staff to spend more time on face-to-face patient care.
  • In 2018, PharmEasy received a total investment of around US$ 65 Mn from investors including Think Investments, Fundamentum, Bessemer, Eight Roads Ventures, Trifecta Capital, Orios VP, Aarin Capital, and JM Financial. The online pharmacy sector in India has attracted the most private equity (PE) and venture capital (VC) investments in the past six years.

Each of these players has been profiled in the e-Pharmacy industry report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Global ePharmacy Market Snapshot

Attribute Detail
Market Size Value in 2021 US$ 63.5 Bn
Market Forecast Value in 2031 More than US$ 362.8 Bn
Growth Rate (CAGR) 19.2%
Forecast Period 2022-2031
Historical Data Available for 2017-2020
Quantitative Units US$ Bn for Value
Market Analysis It includes segment analysis as well as regional-level analysis. Moreover, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.
Competition Landscape
  • Market share analysis by company (2021)
  • Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials
Format Electronic (PDF) + Excel
Market Segmentation
  • Product
    • Prescription Medicines
    • Over-the-counter (OTC) Products
    • Others
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
Countries Covered
  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • China
  • India
  • Japan
  • Australia & New Zealand
  • Brazil
  • Mexico
  • South Africa
  • GCC Countries
Companies Profiled
  • Chemist Direct
  • DocMorris
  • Express Scripts Holding Company
  • Giant Eagle, Inc.
  • Healthxchange Pharmacy
  • LloydsPharmacy
  • MedExpress
  • Netmeds
  • Optum Rx, Inc.
  • PharmEasy
  • 1Mg
  • Rowlands Pharmacy
  • The Kroger Co.
  • Walgreen Co.
  • Well Pharmacy
Customization Scope Available upon request
Pricing Available upon request

Frequently Asked Questions

How big was the global ePharmacy market in 2021?

The global market was valued at US$ 63.5 Bn in 2021

How big will be the global ePharmacy Industry in 2031?

The global e-Pharmacy market is projected to reach more than US$ 362.8 Bn by 2031

What will be the CAGR of the global market for ePharmacy during the forecast period (2022–2031)?

The global e-Pharmacy market is anticipated to advance at a CAGR of 19.2% from 2022 to 2031

Which are the prominent trends that affect market growth?

Increase in digitization of healthcare services, rise in smartphone availability & internet penetration, and growth in consumer preference for online pharmacies

Which region will account for major share of the global market during the forecast period?

North America is expected to account for a major share of the global e-Pharmacy market during the forecast period.

Who are the prominent players in the global ePharmacy industry?

Chemist Direct, DocMorris, Express Scripts Holding Company, Giant Eagle, Inc., Healthxchange Pharmacy, LloydsPharmacy, MedExpress, Netmeds, Optum Rx, Inc., and PharmEasy

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary: Global ePharmacy Market

    4. Market Overview

        4.1. Introduction

            4.1.1. Definition

            4.1.2. Industry Evolution / Developments

        4.2. Overview

        4.3. Market Dynamics

            4.3.1. Drivers

            4.3.2. Restraints

            4.3.3. Opportunities

        4.4. Global ePharmacy Market Analysis and Forecast, 2017-2031

    5. Key Insights

        5.1. Pricing Analysis

        5.2. Key Industry Events (mergers, acquisitions, collaborations, approvals, etc.)

        5.3. COVID-19 Impact Analysis

        5.4. Regulatory Scenario

    6. Global ePharmacy Market Analysis and Forecast, by Product

        6.1. Introduction & Definition

        6.2. Key Findings / Developments

        6.3. Market Value Forecast, by Product, 2017-2031

            6.3.1. Prescription Medicine

            6.3.2. Over-the-counter (OTC) Products

            6.3.3. Other (Diagnostic Services)

        6.4. Market Attractiveness Analysis, by Product

    7. Global ePharmacy Market Analysis and Forecast, by Region

        7.1. Key Findings

        7.2. Market Value Forecast, by Region

            7.2.1. North America

            7.2.2. Europe

            7.2.3. Asia Pacific

            7.2.4. Latin America

            7.2.5. Middle East & Africa

        7.3. Market Attractiveness Analysis, by Region

    8. North America ePharmacy Market Analysis and Forecast

        8.1. Introduction

            8.1.1. Key Findings

        8.2. Market Value Forecast, by Product, 2017-2031

            8.2.1. Prescription Medicine

            8.2.2. Over-the-counter (OTC) Products

            8.2.3. Other

        8.3. Market Value Forecast, by Country, 2017-2031

            8.3.1. U.S.

            8.3.2. Canada

        8.4. Market Attractiveness Analysis

            8.4.1. By Product

            8.4.2. By Country

    9. Europe ePharmacy Market Analysis and Forecast

        9.1. Introduction

            9.1.1. Key Findings

        9.2. Market Value Forecast, by Product, 2017-2031

            9.2.1. Prescription Medicine

            9.2.2. Over-the-counter (OTC) Products

            9.2.3. Other

        9.3. Market Value Forecast, by Country/Sub-region, 2017-2031

            9.3.1. Germany

            9.3.2. U.K.

            9.3.3. France

            9.3.4. Italy

            9.3.5. Spain

            9.3.6. Rest of Europe

        9.4. Market Attractiveness Analysis

            9.4.1. By Product

            9.4.2. By Country/Sub-region

    10. Asia Pacific ePharmacy Market Analysis and Forecast

        10.1. Introduction

            10.1.1. Key Findings

        10.2. Market Value Forecast, by Product, 2017-2031

            10.2.1. Prescription Medicine

            10.2.2. Over-the-counter (OTC) Products

            10.2.3. Other

        10.3. Market Value Forecast, by Country/Sub-region, 2017-2031

            10.3.1. China

            10.3.2. Japan

            10.3.3. India

            10.3.4. Australia & New Zealand

            10.3.5. Rest of Asia Pacific

        10.4. Market Attractiveness Analysis

            10.4.1. By Product

            10.4.2. By Country/Sub-region

    11. Latin America ePharmacy Market Analysis and Forecast

        11.1. Introduction

            11.1.1. Key Findings

        11.2. Market Value Forecast, by Product, 2017-2031

            11.2.1. Prescription Medicine

            11.2.2. Over-the-counter (OTC) Products

            11.2.3. Other

        11.3. Market Value Forecast, by Country/Sub-region, 2017-2031

            11.3.1. Brazil

            11.3.2. Mexico

            11.3.3. Rest of Latin America

        11.4. Market Attractiveness Analysis

            11.4.1. By Product

            11.4.2. By Country/Sub-region

    12. Middle East & Africa ePharmacy Market Analysis and Forecast

        12.1. Introduction

            12.1.1. Key Findings

        12.2. Market Value Forecast, by Product, 2017-2031

            12.2.1. Prescription Medicine

            12.2.2. Over-the-counter (OTC) Products

            12.2.3. Other

        12.3. Market Value Forecast, by Country/Sub-region, 2017-2031

            12.3.1. GCC Countries

            12.3.2. South Africa

            12.3.3. Rest of Middle East & Africa

        12.4. Market Attractiveness Analysis

            12.4.1. By Product

            12.4.2. By Country/Sub-region

    13. Competition Landscape

        13.1. Market Player - Competitive Matrix (by tier and size of companies

        13.2. Market Share Analysis, by Company (2021)

        13.3. Company Profiles

            13.3.1. Chemist Direct

                13.3.1.1. Company Overview

                13.3.1.2. Product Portfolio

                13.3.1.3. SWOT Analysis

                13.3.1.4. Financial Overview

                13.3.1.5. Strategic Overview

            13.3.2. DocMorris

                13.3.2.1. Company Overview

                13.3.2.2. Product Portfolio

                13.3.2.3. SWOT Analysis

                13.3.2.4. Financial Overview

                13.3.2.5. Strategic Overview

            13.3.3. Express Scripts Holding Company

                13.3.3.1. Company Overview

                13.3.3.2. Product Portfolio

                13.3.3.3. SWOT Analysis

                13.3.3.4. Financial Overview

                13.3.3.5. Strategic Overview

            13.3.4. Giant Eagle, Inc.

                13.3.4.1. Company Overview

                13.3.4.2. Product Portfolio

                13.3.4.3. SWOT Analysis

                13.3.4.4. Financial Overview

                13.3.4.5. Strategic Overview

            13.3.5. Healthxchange Pharmacy

                13.3.5.1. Company Overview

                13.3.5.2. Product Portfolio

                13.3.5.3. SWOT Analysis

                13.3.5.4. Financial Overview

                13.3.5.5. Strategic Overview

            13.3.6. LloydsPharmacy

                13.3.6.1. Company Overview

                13.3.6.2. Product Portfolio

                13.3.6.3. SWOT Analysis

                13.3.6.4. Financial Overview

                13.3.6.5. Strategic Overview

            13.3.7. MedExpress

                13.3.7.1. Company Overview

                13.3.7.2. Product Portfolio

                13.3.7.3. SWOT Analysis

                13.3.7.4. Financial Overview

                13.3.7.5. Strategic Overview

            13.3.8. Netmeds

                13.3.8.1. Company Overview

                13.3.8.2. Product Portfolio

                13.3.8.3. SWOT Analysis

                13.3.8.4. Financial Overview

                13.3.8.5. Strategic Overview

            13.3.9. Optum Rx, Inc.

                13.3.9.1. Company Overview

                13.3.9.2. Product Portfolio

                13.3.9.3. SWOT Analysis

                13.3.9.4. Financial Overview

                13.3.9.5. Strategic Overview

            13.3.10. PharmEasy

                13.3.10.1. Company Overview

                13.3.10.2. Product Portfolio

                13.3.10.3. SWOT Analysis

                13.3.10.4. Financial Overview

                13.3.10.5. Strategic Overview

            13.3.11. 1Mg

                13.3.11.1. Company Overview

                13.3.11.2. Product Portfolio

                13.3.11.3. SWOT Analysis

                13.3.11.4. Financial Overview

                13.3.11.5. Strategic Overview

            13.3.12. Rowlands Pharmacy

                13.3.12.1. Company Overview

                13.3.12.2. Product Portfolio

                13.3.12.3. SWOT Analysis

                13.3.12.4. Financial Overview

                13.3.12.5. Strategic Overview

            13.3.13. The Kroger Co.

                13.3.13.1. Company Overview

                13.3.13.2. Product Portfolio

                13.3.13.3. SWOT Analysis

                13.3.13.4. Financial Overview

                13.3.13.5. Strategic Overview

            13.3.14. Walgreen Co.

                13.3.14.1. Company Overview

                13.3.14.2. Product Portfolio

                13.3.14.3. SWOT Analysis

                13.3.14.4. Financial Overview

                13.3.14.5. Strategic Overview

            13.3.15. Well Pharmacy

                13.3.15.1. Company Overview

                13.3.15.2. Product Portfolio

                13.3.15.3. SWOT Analysis

                13.3.15.4. Financial Overview

                13.3.15.5. Strategic Overview

    List of Tables

    Table 01: Global ePharmacy Market Size (US$ Mn) Forecast, by Product, 2017-2031

    Table 02: Global ePharmacy Market Size (US$ Mn) Forecast, by Region, 2017-2031

    Table 03: North America ePharmacy Market Size (US$ Mn) Forecast, by Country, 2017-2031

    Table 04: North America ePharmacy Market Size (US$ Mn) Forecast, by Product, 2017-2031

    Table 05: Europe ePharmacy Market Size (US$ Mn) Forecast, by Country/Sub-region, 2017-2031

    Table 06: Europe ePharmacy Market Size (US$ Mn) Forecast, by Product, 2017-2031

    Table 07: Asia Pacific ePharmacy Market Size (US$ Mn) Forecast, by Country/Sub-region, 2017-2031

    Table 08: Asia Pacific ePharmacy Market Size (US$ Mn) Forecast, by Product, 2017-2031

    Table 09: Latin America ePharmacy Market Size (US$ Mn) Forecast, by Country/Sub-region, 2017-2031

    Table 10: Latin America ePharmacy Market Size (US$ Mn) Forecast, by Product, 2017-2031

    Table 11: Middle East & Africa ePharmacy Market Size (US$ Mn) Forecast, by Country/Sub-region, 2017-2031

    Table 12: Middle East & Africa ePharmacy Market Size (US$ Mn) Forecast, by Product, 2017-2031

    List of Figures

    Figure 01: Global ePharmacy Market Size (US$ Mn) and Distribution (%), by Region, 2017 and 2031

    Figure 02: Global ePharmacy Market Revenue (US$ Mn), by Product, 2021

    Figure 03: Global ePharmacy Market Value Share, by Product, 2021

    Figure 04: Global ePharmacy Market Value Share, by Region, 2021

    Figure 05: Global ePharmacy Market Value (US$ Mn) Forecast, 2017-2031

    Figure 06: Global ePharmacy Market Value Share Analysis, by Product, 2017 and 2031

    Figure 07: Global ePharmacy Market Attractiveness Analysis, by Product, 2022-2031

    Figure 08: Global ePharmacy Market Attractiveness Analysis, by Region, 2022-2031

    Figure 09: North America ePharmacy Market Value (US$ Mn) Forecast and Y-o-Y Growth (%), 2017-2031

    Figure 10: North America ePharmacy Market Attractiveness Analysis, by Country, 2017-2031

    Figure 11: North America ePharmacy Market Value Share Analysis, by Country, 2017 and 2031

    Figure 12: North America ePharmacy Market Value Share Analysis, by Product, 2017 and 2031

    Figure 13: North America ePharmacy Market Attractiveness Analysis, by Product, 2022-2031

    Figure 14: Europe ePharmacy Market Value (US$ Mn) Forecast and Y-o-Y Growth (%), 2017-2031

    Figure 15: Europe ePharmacy Market Attractiveness Analysis, by Country/Sub-region, 2017-2031

    Figure 16: Europe ePharmacy Market Value Share Analysis, by Country/Sub-region, 2017 and 2031

    Figure 17: Europe ePharmacy Market Value Share Analysis, by Product, 2017 and 2031

    Figure 18: Europe ePharmacy Market Attractiveness Analysis, by Product, 2022-2031

    Figure 19: Asia Pacific ePharmacy Market Value (US$ Mn) Forecast and Y-o-Y Growth (%), 2017-2031

    Figure 20: Asia Pacific ePharmacy Market Attractiveness Analysis, by Country/Sub-region, 2017-2031

    Figure 21: Asia Pacific ePharmacy Market Value Share Analysis, by Country/Sub-region, 2017 and 2031

    Figure 22: Asia Pacific ePharmacy Market Value Share Analysis, by Product, 2017 and 2031

    Figure 23: Asia Pacific ePharmacy Market Attractiveness Analysis, by Product, 2022-2031

    Figure 24: Latin America ePharmacy Market Value (US$ Mn) Forecast and Y-o-Y Growth (%), 2017-2031

    Figure 25: Latin America ePharmacy Market Attractiveness Analysis, by Country/Sub-region, 2017-2031

    Figure 26: Latin America ePharmacy Market Value Share Analysis, by Country/Sub-region, 2017 and 2031

    Figure 27: Latin America ePharmacy Market Value Share Analysis, by Product, 2017 and 2031

    Figure 28: Latin America ePharmacy Market Attractiveness Analysis, by Product, 2022-2031

    Figure 29: Middle East & Africa ePharmacy Market Size (US$ Mn) Forecast and Y-o-Y Growth (%), 2017-2031

    Figure 30: Middle East & Africa ePharmacy Market Attractiveness Analysis, by Country/Sub-region, 2017-2031

    Figure 31: Middle East & Africa ePharmacy Market Value Share Analysis, by Country/Sub-region, 2017 and 2031

    Figure 32: Middle East & Africa ePharmacy Market Value Share Analysis, by Product, 2017 and 2031

    Figure 33: Middle East & Africa ePharmacy Market Attractiveness Analysis, by Product, 2022-2031

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