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Asia Pacific Beer Market (Forecast 2014 - 2020)

Asia Pacific Beer Market - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

Asia Pacific Beer Market: Synopsis

Beer has been a leisure drink for several decades and continues to form a lucrative market. There are a few players who own nearly half of the share in the Asia Pacific beer market while the other half is quite fragmented with the presence of several local players. Asia Pacific nearly half of the world’s population, although buying credibility of a large section is not as potent as for other regions. Since beer is also considered a relatively cheaper drink in comparison to other alcoholic beverages, the beer market in Asia Pacific is projected for a healthy growth rate during the forecast period of 2014 to 2020.

This Transparency Market Research report estimates that the opportunities in the Asia Pacific beer market will be worth US$ 220.36 bn by the end of 2020. This constant increment in the demand for beer is attributes to several factors such as rising disposable income, particularly among the working class, increasing number of bars and restaurants serving beers among the urban population, and ever growing population in the region. However, legislations of stringent rules and regulations pertaining to advertising of alcoholic beverages and well as religious obstructions are some of the factors that are obstructing the market to reach its full potential.

Mainstream Beer Segment Gaining Popularity

By type, the Asia Pacific beer market is segmented into premium, mainstream, and economy. Currently, mainstream beer segment serves that maximum demand, which is a reflection of sustained marketing by some of the established brands. These brands actively make effort to improve production quality at their localized manufacturing base, increase feel-good-factor with innovative packaging, and raise awareness about the reduced harmfulness of beer as opposed to other alcoholic drinks. Asia Pacific resides several emerging economies such as India and China, wherein rapid urbanization is leading to incremented disposable income of the consumers who prefer mainstream beer over the economy segment. Premium beer is expected to remain profitable and yet considerably smaller in quantity over the duration of the forecast period.

REGIONAL SEGMENT SUBHEAD

Country-wide markets of India, China, Singapore, South Korea, Australia, Japan, and Vietnam contribute the maximum demand for beer in Asia Pacific. China, which is the most populated country in the world, generates most significant demand. However India, which is the second most populous country, is projected for the most robust growth rate due to western culture seeping into the urban population. Moreover, India has world’s maximum youth population, who now prefer beer as a casual drink. Some of the most popular beers in Asia Pacific are Asahi Breweries (Japan), Tsingtao (China), OB Blue (South Korea), Kirin Ichiban (Japan), Yanjing Brewery (China), and Tsingtao (China).

Companies mentioned in the research report

Anheuser-Busch InBev, Beijing Yanjing Brewery, China Resources Enterprise, Kirin Holdings, San Miguel Brewery, Asahi Brewery, and Tsingtao Brewery are identified as some of the key players in Asia Pacific beer market. 

     

    Chapter 1 Preface

    1.1 Report description

    1.2 Research scope

    1.3 Research methodology

     

    Chapter 2 Executive Summary

     

    Chapter 3 Market overview

    3.1 Introduction

           3.1.1 Market Dynamics

           3.1.2 Drivers

                    3.1.2.1 Increasing disposable income

                    3.1.2.2 Increase in beer consuming population

           3.1.3 Restraints

                    3.1.3.1 Strict rules and regulation

                    3.1.3.2 Increasing health concerns

           3.1.4 Opportunities

                    3.1.4.1 Increasing preference of distinctive beer

                    3.1.4.2 Increasing preference for accessibility

    3.2 Value chain analysis

    3.3 Market trends and outlook

    3.4 Porter’s five force analysis

           3.4.1 Bargaining power of suppliers – Low

           3.4.2 Bargaining power of buyers - High

           3.4.3 Degree of competition - High

           3.4.4 Threat from new entrants - Medium

           3.4.5 Threat from substitute products - Medium

    3.5 Market attractiveness by type, 2013

     

    Chapter 4 APAC Beer Market Analysis, by Types

    4.1 Overview

    4.2 Premium

           4.2.1 Premium beer market size and forecast, 2013 – 2020 (billion liters)

    4.3 Mainstream

           4.3.1 Mainstream beer market size and forecast, 2013 – 2020 (billion liters)

    4.4 Economy

           4.4.1 Economy beer market size and forecast, 2013 – 2020 (billion liters)

     

    Chapter 5 APAC Beer Market Analysis and Forecast, by Countries

    5.1 China beer market

           5.1.1 Market Analysis

           5.1.2 China beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

           5.1.3 China beer company share analysis (2013 – 2020)

           5.1.4 China beer distribution channel analysis (2013 – 2020)

    5.2 India beer market

           5.2.1 India beer market analysis, 2013 – 2020 (USD billion)

           5.2.2 India beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

           5.2.3 India beer company share analysis (2011 – 2013)

           5.2.4 India beer distribution channel analysis (2013 – 2020)

    5.3 Japan beer market

           5.3.1 Japan beer market analysis, 2014 – 2020 (USD billion)

           5.3.2 Japan beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020

           5.3.3 Japan beer company share analysis (2013 – 2020)

           5.3.4 Japan beer distribution channel analysis (2013 – 2020)

    5.4 South Korea beer market

           5.4.1 South Korea beer market analysis, 2014 – 2020 (USD billion)

           5.4.2 South Korea beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

           5.4.3 South Korea beer company share analysis (2013 – 2020)

           5.4.4 South Korea beer distribution channel analysis (2013 – 2020)

    5.5 Australia beer market

           5.5.1 Australia beer market analysis, 2014 – 2020 (USD billion)

           5.5.2 Australia beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

           5.5.3 Australia beer company share analysis (2013 – 2020)

           5.5.4 Australia beer distribution channel analysis (2013 – 2020)

    5.6 Vietnam beer market

           5.6.1 Vietnam beer market analysis, 2014 – 2020 (USD billion)

           5.6.2 Vietnam beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

           5.6.3 Vietnam beer company share analysis (2013 – 2020)

           5.6.4 Vietnam beer distribution channel analysis (2013 – 2020)

    5.7 Singapore beer market

           5.7.1 Singapore beer market analysis, 2014 – 2020 (USD billion)

           5.7.2 Singapore beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

           5.7.3 Singapore beer company share analysis (2013 – 2020)

           5.7.4 Singapore beer distribution channel analysis (2013 – 2020)

    5.8 Others (Sri Lanka, Laos and Thailand etc) beer market

           5.8.1 Others beer market analysis, 2014 – 2020 (USD billion)

           5.8.2 Others beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

           5.8.3 Others beer company share analysis (2013 – 2020)

    List of Tables

     

    TABLE 1 APAC beer market snapshot

    TABLE 2 Asia Pacific market size and forecast by application, 2013 – 2020 (USD billion)

    TABLE 3 Drivers of APAC Beer Market: Impact Analysis

    TABLE 4 Drivers of APAC Beer Market: Impact Analysis

    TABLE 5 China beer, Market Analysis by value (2013 – 2020)

    TABLE 6 China beer, Market Analysis by volume consumption (2013 – 2020)

    TABLE 7 India beer, Market Analysis by value (2013 – 2020)

    TABLE 8 India beer, Market Analysis by volume consumption (2013 – 2020)

    TABLE 9 Japan beer, Market Analysis by value (2013 – 2020)

    TABLE 10 Japan beer, Market Analysis by volume consumption (2013 – 2020)

    TABLE 11 South Korea beer, Market Analysis by value (2013 – 2020)

    TABLE 12 South Korea beer, Market Analysis by volume consumption (2013 – 2020)

    TABLE 13 Australia beer, Market Analysis by value (2013 – 2020)

    TABLE 14 Australia beer, Market Analysis by volume consumption (2013 – 2020)

    TABLE 15 Vietnam beer, Market Analysis by value (2013 – 2020)

    TABLE 16 Vietnam beer, Market Analysis by volume consumption (2013 – 2020)

    TABLE 17 Singapore beer, Market Analysis by value (2013 – 2020)

    TABLE 18 Singapore beer, Market Analysis by volume consumption (2013 – 2020)

    TABLE 19 Others beer, Market Analysis by value (2013 – 2020)

    TABLE 20 Others beer, Market Analysis by volume consumption (2013 – 2020)

    List of Figures 

     

    FIG. 1 Market segmentation: APAC beer market

    FIG. 2 Asia Pacific beer market size and forecast, 2013 – 2020 (USD billion)

    FIG. 3 APAC beer market value chain analysis

    FIG. 4 Porter’s five force analysis

    FIG. 5 Beer market attractiveness, by type

    FIG. 6 APAC beer market share and forecast, 2013 vs. 2020 (Volume consumption %)

    FIG. 7 Premium beer market size and forecast, 2013 – 2020 (billion Liter)

    FIG. 8 Mainstream beer market size and forecast, 2013 – 2020 (billion Liter)

    FIG. 9 Economy beer market size and forecast, 2013 – 2020 (billion Liter)

    FIG. 10 China beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 11 Company share analysis for China 2011 - 2013

    FIG. 12 Beer distribution channel analysis for China 2011 - 2013

    FIG. 13 India beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 14 Company share analysis for India 2011 - 2013

    FIG. 15 Beer distribution channel analysis for India 2011 - 2013

    FIG. 16 Japan beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 17 Company share analysis for Japan 2011 - 2013

    FIG. 18 Beer distribution channel analysis for Japan 2011 - 2013

    FIG. 19 South Korea beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 20 Company share analysis for South Korea 2011 - 2013

    FIG. 21 Beer distribution channel analysis for South Korea 2011 - 2013

    FIG. 22 Australia beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 23 Company share analysis for Australia 2011 - 2013

    FIG. 24 Beer distribution channel analysis for Australia 2011 - 2013

    FIG. 25 Vietnam beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 26 Company share analysis for India 2011 - 2013

    FIG. 27 Beer distribution channel analysis for Vietnam 2011 - 2013

    FIG. 28 Singapore beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 29 Company share analysis for India 2011 - 2013

    FIG. 30 Beer distribution channel analysis for Singapore 2011 - 2013

    FIG. 31 Others beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

    FIG. 32 Company share analysis for Others (Sri Lanka, Laos and Thailand etc)  2011 - 2013

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Asia Pacific Beer Market (Forecast 2014 - 2020)

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