Premium Messaging Market: Scope, Evolving Standards, Opportunities
Premium messaging has been used by businesses commonly for communicating with customers en-masse. The messaging may include text, photo, and video contents and can be used for a diverse variety of purposes, including alerts, communication for contests, text to vote on radio and on TV such as for live shows, and delivery of information. They invariably attract costs beyond current monthly plan fees for the mobile user. Over the past few years, the use and preference for premium messaging has been increasingly governed by multiple customer propositions. Telecom service providers, businesses in end-use industries, and third-party content creators have gained revenues by harnessing the mass reach proposition of products in the premium messaging market.
Text messages have gained wider currency than any other in the premium messaging market. Text service providers have been used to gain updates such as for air and rail travel, transport delays and booking conformation, and financial services. Businesses in the BFSI sector have been one of the industries with massive profitable avenues for players in the premium messaging market. All premium text messaging contents are in some way or the other initiated by the consumer, and may require subscription. The products in the premium messaging market are increasingly used by marketers for promotional campaigns.
Lucrative Industries Targeted by Service Providers
The popularity of premium text messaging has been a notable trend in changing the course of the growth of the premium messaging market. The popularity stemmed from near-ubiquity of text messaging among the common masses worldwide. The exponential rise in number of mobile subscription across various demographics has worked in favor of setting a groundwork for the premiumization of services. Marketing of text messages by sponsors and agencies associated with contests and reality TV shown have enabled businesses to earn sizable revenues the premium messaging market especially in developing and developed economies of the world.
The entertainment and media industries has contributed massive revenues to players in the market. The growing popularity of social media has opened up new frontiers for other industries such as shipping and logistics, retail, BFSI, and hospitality. In particular, the BFSI industry has been able to leverage premium texting to target new customer propositions, thus boosting the premium messaging market. The industry is expected to witness widespread uptake of premium messaging.
Rapid penetration of smartphones has helped expand the revenue possibilities in the premium messaging market. Consumers are increasingly becoming aware when to start or how to stop subscription for such services. In developed regions, regulators of wireless communications are leaning on strengthening the standards to facilitate the commercialization of services in the premium messaging market.
Premium Messaging Market: Regions with Massive Profitable Avenues
The key regional segments in the premium messaging market are North America, Europe, Asia Pacific, and Rest of the World (RoW). The revenues of companies who have adopted premium messaging to connect with the masses have grown strikingly in Asia Pacific. The Asia Pacific premium messaging market has witnessed several players growing their marketing spend on using premium messaging to cost-effectively target the current and prospective customers. Rise in mobile phone ownerships in emerging economies of the region, especially in Asian nations, has catalyzed lucrative avenues in the premium messaging market. Marketers in these regions are geared toward evaluating the impact of premium messaging on brand image and brand value. Such moves have enriched the prospects of the premium messaging market.
Premium Messaging Market: Prominent Players
Some of the key players in the premium messaging market are Infobip, Symsoft AB, Jinny Software Ltd., Mobicage NV, V3Mobi Communications Pvt. Ltd., Beepsend AB, Aerialink Inc., Sinch America, Inc., OpenMarket, Sybase 365, and Dialogue Communications Ltd.
1. Executive Summary
2. Introduction
2.1. Key Points Covered
2.2. About The Research
2.3. Research Methodology
2.4. Taxonomy
3. Global Market Overview
3.1. Overview
3.2. Value Chain Analysis Of Premium Messaging
4. Global Remium Messaging Market Analysis
4.1. Premium Messaging Market Volume Analysis
4.1.1. Premium Messaging Market Volume Analysis By Geography
4.1.2. Premium Messaging Market Volume Analysis By Type
4.2. Premium Messaging Market Value Analysis
4.2.1. Premium Messaging Market Value Analysis By Geography
4.2.2. Premium Messaging Market Value Analysis By Type
4.3. Drivers
4.4. Restraints
4.5. Opportunities
5. Global Premium Sms And Mms Market
5.1. Premium Sms Market
5.1.1. Overview
5.1.2. Premium Sms Market Volume Analysis
5.1.2.1. Premium Sms Market Volume Analysis By Geography
5.1.2.2. Premium Sms Market Volume Analysis By Type
5.1.3. Premium Sms Value Analysis
5.1.3.1. Premium Sms Market Value Analysis By Geography
5.1.3.2. Premium Sms Market Value Analysis By Type
5.1.4. A2p Sms Market
5.1.4.1. Overview
5.1.4.2. Premium A2p Sms Market Analysis
5.1.4.2.1. Premium A2p Sms Market Volume Analysis By Geography
5.1.4.2.2. Premium A2p Sms Market Value Analysis By Geography
5.2. Premium Mms Market
5.2.1. Overview
5.2.2. Premium Mms Market Volume Analysis
5.2.2.1. Premium Mms Market Volume Analysis By Geography
5.2.2.2. Premium Mms Market Volume Analysis By Type
5.2.3. Premium Mms Value Analysis
5.2.3.1. Premium Mms Market Value Analysis By Geography
5.2.3.2. Premium Mms Market Value Analysis By Type
5.2.4. A2p Mms Market
5.2.4.1. Overview
5.2.4.2. Premium A2p Mms Market Volume Analysis
5.2.4.3. Premium A2p Mms Market Value Analysis
6. Regional Market Analysis
6.1. North America: Premium Messaging Market
6.1.1. Overview
6.1.2. Market Size Of Premium Messaging
6.1.3. U.s. A2p Premium Sms Market Size
6.1.4. Canada- A2p Premium Sms Market Size
6.2. South America: Premium Messaging Market
6.2.1. Overview
6.2.2. Market Size Of Premium Messaging
6.2.3. Argentina- A2p Premium Sms Market Size
6.2.4. Venezuela- A2p Premium Sms Market Size
6.3. Emea: Premium Messaging Market
6.3.1. Overview
6.3.2. Market Size Of Premium Messaging
6.3.3. Spain- A2p Premium Sms Market Size
6.3.4. Germany- A2p Premium Sms Market Size
6.3.5. Italy- A2p Premium Sms Market Size
6.4. Apac: Premium Messaging Market
6.4.1. Overview
6.4.2. Market Size Of Premium Messaging
6.4.3. China- A2p Premium Mess Market Size
6.4.4. Australia- A2p Premium Sms Market Size
6.4.5. Singapore- A2p Premium Sms Market Size
6.4.6. Malaysia- A2p Premium Sms Market Size
6.4.7. Philippines - A2p Premium Sms Market Size
6.4.8. South Korea - A2p Premium Sms Market Size
List Of Tables
Table 1: Premium Messaging Market Volume, By Geography 2007-2011 (Billion)
Table 2: Premium Messaging Market Volume Forecast, By Geography 2012-2017(Billion)
Table 3: Premium Messaging Market Volume, By Type 2007-2011 (Billion)
Table 4: Premium Messaging Market Volume Forecast, By Type 2012-2017 (Billion)
Table 5: Premium Messaging Market Revenue, By Geography 2007-2011 (Usd Billion)
Table 6: Premium Messaging Market Revenue Forecast, By Geography 2012-2017 (Usd Billion)
Table 7: Premium Messaging Market Revenue, By Type 2007-2011 (Usd Billion)
Table 8: Premium Messaging Market Revenue Forecast, By Type 2012-2017 (Usd Billion)
Table 9: Premium Sms Market Volume, By Geography 2007-2011(Billion)
Table 10: Premium Sms Market Volume Forecast, By Geography 2012-2017 (Billion)
Table 11: Premium Sms Market Volume, By Type 2007-2011 ( Billion)
Table 12: Premium Sms Market Volume Forecast, By Type 2012-2017 (Billion)
Table 13: Premium Sms Market Revenue, By Geography 2007-2011(Usd Billion)
Table 14: Premium Sms Market Revenue Forecast, By Geography 2012-2017 (Usd Billion)
Table 15: Premium Sms Market Revenue, By Type 2007-2011(Usd Billion)
Table 16: Premium Sms Market Revenue Forecast, By Type 2012-2017 (Usd Billion)
Table 17: Premium A2p Sms Market Volume, By Geography 2007-2011 (Billion)
Table 18: Premium A2p Sms Market Volume Forecast, By Geography 2012-2017 (Billion)
Table 19: Premium A2p Sms Market Revenue, By Geography 2007-2011( Usd Billion)
Table 20: Premium A2p Sms Market Revenue Forecast, By Geography 2012-2017(Usd Billion)
Table 21: Premium Mms Market Volume, By Geography 2007-2011(Billion)
Table 22: Premium Mms Market Volume Forecast, By Geography 2012-2017(Billion)
Table 23: Premium Mms Market Volume, By Type 2007-2011 (Billion)
Table 24: Premium Mms Market Volume Forecast, By Type 2012-2017(Billion)
Table 25: Premium Mms Market Revenue, By Geography 2007-2011 ( Usd Billion)
Table 26: Premium Mms Market Revenue Forecast, By Geography 2012-2017 (Usd Billion)
Table 27: Premium Mms Market Revenue, By Type 2007-2011 (Usd Billion)
Table 28: Premium Mms Market Revenue Forecast, By Type 2012-2017 (Usd Billion)
Table 29: Premium A2p Mms Market Volume, By Geography 2007-2011(Billion)
Table 30: Premium A2p Mms Market Volume Forecast, By Geography 2012-2017 (Billion)
Table 31: Premium A2p Mms Market Revenue, By Geography 2007-2011( Usd Billion)
Table 32: Premium A2p Mms Market Revenue Forecast, By Geography 2012-2017(Usd Billion)
Table 33: North America Premium Messaging Market Volume, By Type 2007-2011 (Billion)
Table 34: North America Premium Messaging Market Volume Forecast, By Type 2012-2017 (Billion)
Table 35: North America Premium Messaging Market Revenue, By Type 2007-2011 (Usd Billion)
Table 36: North America Premium Messaging Market Revenue Forecast, By Type 2012-2017 (Usd Billion)
Table 37: U.s. A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 38: Canada A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 39: South America Premium Messaging Market Volume, By Type 2007-2011 (Billion)
Table 40: South America Premium Messaging Market Volume Forecast, By Type 2012-2017 (Billion)
Table 41: South America Premium Messaging Market Revenue, By Type 2007-2011 (Usd Billion)
Table 42: South America Premium Messaging Market Revenue Forecast, By Type 2012-2017 (Usd Billion)
Table 43: Argentina A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 44: Venezuela A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 45: Emea Premium Messaging Market Volume, By Type 2007-2011 (Billion)
Table 46: Emea Premium Messaging Market Volume Forecast, By Type 2012-2017 (Billion)
Table 47: Emea Premium Messaging Market Revenue, By Type 2007-2011 (Usd Billion)
Table 48: Emea Premium Messaging Market Revenue Forecast, By Type 2012-2017 (Usd Billion)
Table 49: Spain A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 50: Germany A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 51: Italy A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 52: Apac Premium Messaging Market Volume, By Type 2007-2011 (Billion)
Table 53: Apac Premium Messaging Market Volume Forecast, By Type 2012-2017 (Billion)
Table 54: Apac Premium Messaging Market Revenue, By Type 2007-2011 (Usd Billion)
Table 55: Apac Premium Messaging Market Revenue Forecast, By Type 2012-2017 (Usd Billion)
Table 56: China A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 57: Australia A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 58: Singapore A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 59: Malaysia A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 60: Philippines A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
Table 61: South Korea A2p Premium Sms Spending In Industry Verticals 2012-2017 (%)
List Of Figres
Fig. 1: Premium Messaging Value Chain
Fig. 2: Premium A2p Sms Volume Forecast In U.s. 2012-2017
Fig. 3: Premium A2p Sms Volume Forecast In Canada 2012-2017
Fig. 4: Premium A2p Sms Volume Forecast In Argentina 2012-2017
Fig. 5: Premium A2p Sms Volume Forecast In Venezuela 2012-2017
Fig. 6: Premium A2p Sms Volume Forecast In Spain 2012-2017
Fig. 7: Premium A2p Sms Volume Forecast In Germany 2012-2017
Fig. 8: Premium A2p Sms Volume Forecast In Italy 2012-2017
Fig. 9: Premium A2p Sms Volume Forecast In China 2012-2017
Fig. 10: Premium A2p Sms Volume Forecast In Australia 2012-2017
Fig. 11: Premium A2p Sms Volume Forecast In Singapore 2012-2017
Fig. 12: Premium A2p Sms Volume Forecast In Malaysia 2012-2017
Fig. 13: Premium A2p Sms Volume Forecast In Philippines 2012-2017
Fig. 14: Premium A2p Sms Volume Forecast In South Korea 2012-2017
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