The global fruit pulp market is expected to witness strong growth during the forecast period between 2021 and 2031.
Fruit pulp manufacturing involves processing of fruits that comprises edible and juice containing parts of the product such as endocarp or mesocarp which is obtained by mashing membranes of plant tissues in a bid to develop a thick paste.
Fruit pulp has been extensively deployed as an ingredient in various products such as jams, yogurt, juices, and baby food products because of their sweet taste and presence of rich nutritional content.
Available in both liquid and powdered forms, the demand for fruit pulp has proven also beneficial in helping increase the need for organic agriculture activities in leading economies globally.
Growing consumer demand for organic food products is the key growth driver for global fruit pulp market.
Also, fruit pulp products have proven to have longer shelf-life without carrying a risk of getting decayed which is expected to fuel demand and propel fruit pulp market, in future.
In addition to this, government initiatives and measures such as spreading awareness about the benefits of consuming organic food products and offering funding to leading players for research and development activities could contribute to growth of global fruit pulp market, in the years ahead.
Other factors such as rapid urbanization, especially in developing economies and rising disposable income among families is expected to augment the growth in fruit pulp market, in future.
Online distribution channels are expected to emerge as largest revenue-contributor to overall market in future because of increasing smartphone penetration, especially in developing economies, which could lead to consumers ordering products on various e-commerce platforms.
The global fruit pulp market has numerous prominent players, which has ensured the competition is intense. Many of these players are expected to account for a large share in overall market, in the coming years.
Growth strategies such as new product launches could help create revenue-generating opportunities for leading players in future and help gain a competitive edge over other players.
Research and development activities could be key, revenue-generating growth strategy for well-established fruit pulp market players, in the years ahead. Leading players could establish research and development centers in leading countries which could assist market growth in the region.
Collaboration with smaller players could assist leading fruit pulp market expand their market presence and increase their revenue shares.
Some of the prominent players in global market include Iprona AG, Tropicana, Keventer Group, Doehler Group, and Agrana Group.
The global fruit pulp market is classified into five regions, namely, North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.
North America is expected to emerge as maximum revenue-generating region in global pulp market in future because of rising consumer demand for healthy food products in countries such as the U.S and Canada, contributing significantly to market growth in the region.
Asia Pacific is projected to witness significant growth in overall fruit pulp market owing to increasing awareness of the benefits of fruit pulp among consumers in countries such as India and China.
Europe is expected to witness strong growth in fruit pulp market in the coming years due to increasing investments in research and development undertakings by leading players in countries such as UK and Germany.
Other regions of the world such as Latin America and Middle East and Africa are expected to witness moderate growth in overall fruit pulp market, in years to come, owing to reduced presence of market players in countries belonging to both the regions.
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Fruit Pulp Market
