Analysts’ Viewpoint on Europe Footwear Market Scenario
Internet retail has been witnessing robust growth amid the ongoing COVID-19 crisis, owing to its advantage of convenience shopping, and this trend is expected to continue with the influx of Internet users. However, cutthroat competition in the Europe footwear market is challenging brands to innovate in new styles and designs. Thus, experimentation with lightweight materials and final product price are key strategies to gain a competitive edge over other brands. Kids, women, and individuals with disabilities are grabbing the attention of footwear brands. Companies are entering into collaborations with stylists and textile experts to innovate in comfortable, affordable, and trending footwear designs.
The burgeoning growth of eCommerce and mobile shopping apps is expected to propel the expansion in the Europe footwear market. In addition, consumers find online shopping to be the most convenient, as it provides attractive offers and satisfactory experience of shopping and transactions.
In Europe, specialty stores are catering to the demands of consumers with innovative products and attractive offers, which is expected to boost the growth in the Europe footwear market. Departmental stores with limited presence are expected to grow gradually. However, individual retailers and company outlets having strong relationships with end users are estimated to scale in footwear sales.
The COVID-19 crisis has resulted in limited impact on the Europe footwear market. As such, the online retail industry is offering a wide variety of buying options to customers. Manufacturers are foraying into men’s footwear to diversify their income sources. Lucrative discounts and offers on footwear are helping brands to draw increased sales amid the ongoing pandemic. Since financial situations have been squeezed for customers, opening up of international trade activities, and employment opportunities are anticipated to fuel footwear sales whilst increasing profits for brands. Social media and influencer marketing are playing a key role for new entrants in the market for footwear.
Footwear brands are expanding their product portfolio for kids using innovative designs and patented technology. Such footwear collections are being made available for kids with disability to easily wear their shoes hands-free. The handball sports category is grabbing the attention of footwear brands to diversify their performance collection. Such specially designed footwear collections are meant for consumers as well as for Olympic participants.
Companies in the Europe footwear market are entering into collaborations to launch limited-edition footwear collections targeted toward Dragon Ball Z fans, where the collection is designed for both adults and kids.
The booming textiles industry in Europe is creating the availability of a wide range of colors and textures in materials. The possible variations in textiles include different weaves, fibers, knits, and fabric weight. One key advantage of textiles in shoes is their versatility in styles and designs. Similar to their textile counterparts, synthetic materials also come in a variety of colors and textures. In addition, rubber and leather are the most popular materials in shoes to make soles. While not the only material used to make outsoles, rubber and leather are among the most popular in sports shoes, running shoes, and tennis shoes.
The Europe footwear market is witnessing fast expansion, primarily due to the rapid demand for new and innovative footwear products. Comfortable, modern, and trendy shoes are being continuously developed at reasonable prices due to advancements in manufacturing processes and technology innovation in order to keep pace with the growing demand for these products. The increasing demand for trendy and comfortable footwear, along with changing lifestyle and surge in disposable income of consumers is expected to act as an excellent opportunity for the growth of the Europe footwear market during the assessment period.
The athletic footwear segment is expected to dictate a significant revenue share among all footwear types during the forecast period. The increasing preference for use of athletic footwear in daily life is likely to increase volume sales of footwear over the period. Women constitute around 40% of the overall market. The market is expected to witness stiff competition in the future, due to the entry of footwear specialists and international retailers. Domestic retailers are continuously focusing on offering trending footwear styles, and brands are becoming price competitive in order to strengthen their foothold in the industry.
Attribute |
Detail |
Market Size Value in 2020 (Base Year) |
US$ 235,417.8 Mn |
Market Forecast Value in 2031 |
US$ 572,566.7 Mn |
Growth Rate (CAGR) |
8.5% |
Forecast Period |
2021-2031 |
Quantitative Units |
US$ Mn for Value and Million Units for Volume |
Market Analysis |
Europe qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key market indicators, regulatory framework, COVID-19 impact analysis, and SWOT analysis. |
Competition Landscape |
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Format |
Electronic (PDF) + Excel |
Market Segmentation |
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Region Covered |
Europe |
Countries Covered |
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Companies Profiled |
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Customization Scope |
Available upon Request |
Pricing |
Available upon Request |
Europe Footwear Market – Segmentation
TMR’s study on the Europe footwear market includes information categorized into sections ― type, material type, end-user, price, distribution channel, and region. Changing industry trends and other crucial market dynamics associated with these sections of the footwear market are discussed in detail.
Type |
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Material Type |
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End-user |
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Price |
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Distribution Channel |
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Region |
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Europe Footwear Market is projected to reach US$ 572.5 Bn by the end of 2031
Europe Footwear Market is expected to grow at a CAGR of 8.5% during 2021-2031
Europe Footwear Market is studied from 2021-2031
Key vendors in the Europe Footwear Market are Adidas AG, Bata Corporation, Fal Calzados de Seguridad S.A., FILA, Fluchos, G&G Footwear S.r.L., Gabor Shoes, Imac Group Spa, Nike, Inc., PUMA SE, Tolino, and William Lamb Footwear Ltd., among others.
Europe region Takes Lead in the Footwear Market
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.3.1. Overall Fashion Industry Overview
5.4. Porter’s Five Forces Analysis
5.5. Industry SWOT Analysis
5.6. Trade Analysis
5.7. Product Analysis
5.8. Value Chain Analysis
5.9. COVID-19 Impact Analysis
5.10. Price Trend Analysis
5.10.1. Weighted Average Selling Price (US$)
5.11. Brand Analysis
5.12. Consumer Buying Behavior Analysis
5.12.1. Preferred Product Type
5.12.2. Target Audience
5.12.3. Preferred Mode of Buying (Online/Offline)
5.12.4. Spending Capacity
5.13. Europe Footwear Market Analysis, 2017 - 2031
5.13.1. Market Value Projections (US$ Mn)
5.13.2. Market Volume Projections (Million Units)
6. Europe Footwear Market Analysis and Forecast, By Type
6.1. Europe Footwear Market Size (US$ Mn and Million Units), By Type, 2017 - 2031
6.1.1. Athletic
6.1.1.1. Running & Cross Training/Tennis Shoe
6.1.1.2. Soccer/Football Shoe
6.1.1.3. Golf Shoe
6.1.1.4. Basketball Shoe
6.1.1.5. Hiking Shoe
6.1.1.6. Baseball Shoe
6.1.1.7. Others
6.1.2. Non-Athletic
6.1.2.1. Casual Shoes
6.1.2.2. Dress Evening
6.1.2.3. Military Boots
6.1.2.4. Lite Hiking Outdoor Sandal
6.1.2.5. Formals
6.1.2.6. Others
6.2. Incremental Opportunity, By Type
7. Europe Footwear Market Analysis and Forecast, By Material Type
7.1. Europe Footwear Market Size (US$ Mn and Million Units) Forecast, By Material Type, 2017 - 2031
7.1.1. Leather
7.1.2. Textiles
7.1.3. Other Synthetics
7.2. Incremental Opportunity, By Material Type
8. Europe Footwear Market Analysis and Forecast, By End-user
8.1. Europe Footwear Market Size (US$ Mn and Million Units), By End-user, 2017 - 2031
8.1.1. Men
8.1.2. Women
8.1.3. Kids
8.2. Incremental Opportunity, By End-user
9. Europe Footwear Market Analysis and Forecast, By Price
9.1. Europe Footwear Market Size (US$ Mn and Million Units) Forecast, By Price, 2017 - 2031
9.1.1. Mass
9.1.2. Premium
9.2. Incremental Opportunity, By Price
10. Europe Footwear Market Analysis and Forecast, By Distribution Channel
10.1. Europe Footwear Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
10.1.1. Online
10.1.1.1. E-commerce Websites
10.1.1.2. Company-owned Websites
10.1.2. Offline
10.1.2.1. Hypermarket & Supermarket
10.1.2.2. Specialty Stores
10.1.2.3. Other Retail Stores
10.2. Incremental Opportunity, By Distribution Channel
11. Europe Footwear Market Analysis and Forecast, Region
11.1. Europe Footwear Market Size (US$ Mn and Million Units), By Region, 2017 - 2031
11.1.1. Europe
11.1.1.1. U.K.
11.1.1.2. Germany
11.1.1.3. France
11.1.1.4. Rest of Europe
11.2. Incremental Opportunity, By Region
12. Competition Landscape
12.1. Market Player – Competition Dashboard
12.2. Market Share Analysis - 2020 (%)
12.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
12.3.1. Adidas AG
12.3.1.1. Company Overview
12.3.1.2. Sales Area/Geographical Presence
12.3.1.3. Financial/Revenue
12.3.1.4. Strategy & Business Overview
12.3.1.5. Sales Channel Analysis
12.3.1.6. Size Portfolio
12.3.2. Bata Corporation
12.3.2.1. Company Overview
12.3.2.2. Sales Area/Geographical Presence
12.3.2.3. Financial/Revenue
12.3.2.4. Strategy & Business Overview
12.3.2.5. Sales Channel Analysis
12.3.2.6. Size Portfolio
12.3.3. Fal Calzados de Seguridad S.A.
12.3.3.1. Company Overview
12.3.3.2. Sales Area/Geographical Presence
12.3.3.3. Financial/Revenue
12.3.3.4. Strategy & Business Overview
12.3.3.5. Sales Channel Analysis
12.3.3.6. Size Portfolio
12.3.4. FILA
12.3.4.1. Company Overview
12.3.4.2. Sales Area/Geographical Presence
12.3.4.3. Financial/Revenue
12.3.4.4. Strategy & Business Overview
12.3.4.5. Sales Channel Analysis
12.3.4.6. Size Portfolio
12.3.5. Fluchos
12.3.5.1. Company Overview
12.3.5.2. Sales Area/Geographical Presence
12.3.5.3. Financial/Revenue
12.3.5.4. Strategy & Business Overview
12.3.5.5. Sales Channel Analysis
12.3.5.6. Size Portfolio
12.3.6. G&G Footwear S.r.L.
12.3.6.1. Company Overview
12.3.6.2. Sales Area/Geographical Presence
12.3.6.3. Financial/Revenue
12.3.6.4. Strategy & Business Overview
12.3.6.5. Sales Channel Analysis
12.3.6.6. Size Portfolio
12.3.7. Gabor Shoes
12.3.7.1. Company Overview
12.3.7.2. Sales Area/Geographical Presence
12.3.7.3. Financial/Revenue
12.3.7.4. Strategy & Business Overview
12.3.7.5. Sales Channel Analysis
12.3.7.6. Size Portfolio
12.3.8. Imac Group Spa
12.3.8.1. Company Overview
12.3.8.2. Sales Area/Geographical Presence
12.3.8.3. Financial/Revenue
12.3.8.4. Strategy & Business Overview
12.3.8.5. Sales Channel Analysis
12.3.8.6. Size Portfolio
12.3.9. Nike, Inc.
12.3.9.1. Company Overview
12.3.9.2. Sales Area/Geographical Presence
12.3.9.3. Financial/Revenue
12.3.9.4. Strategy & Business Overview
12.3.9.5. Sales Channel Analysis
12.3.9.6. Size Portfolio
12.3.10. PUMA SE
12.3.10.1. Company Overview
12.3.10.2. Sales Area/Geographical Presence
12.3.10.3. Financial/Revenue
12.3.10.4. Strategy & Business Overview
12.3.10.5. Sales Channel Analysis
12.3.10.6. Size Portfolio
12.3.11. Tolino
12.3.11.1. Company Overview
12.3.11.2. Sales Area/Geographical Presence
12.3.11.3. Financial/Revenue
12.3.11.4. Strategy & Business Overview
12.3.11.5. Sales Channel Analysis
12.3.11.6. Size Portfolio
12.3.12. William Lamb Footwear Ltd.
12.3.12.1. Company Overview
12.3.12.2. Sales Area/Geographical Presence
12.3.12.3. Financial/Revenue
12.3.12.4. Strategy & Business Overview
12.3.12.5. Sales Channel Analysis
12.3.12.6. Size Portfolio
13. Key Takeaways
13.1. Prevailing Market Risks
13.2. Preferred Sales & Marketing Strategy
List of Tables
Table 1: Europe Footwear Market, Volume Size and Forecast, By Type, Million Units, 2017-2031
Table 2: Europe Footwear Market, Value Size and Forecast, By Type, US$ Mn, 2017 - 2031
Table 3: Europe Footwear Market, Volume Size and Forecast, By Material Type, Million Units, 2017-2031
Table 4: Europe Footwear Market, Value Size and Forecast, By Material Type, US$ Mn, 2017 - 2031
Table 5: Europe Footwear Market, Volume Size and Forecast, By End-user, Million Units, 2017-2031
Table 6: Europe Footwear Market, Value Size and Forecast, By End-user, US$ Mn, 2017 - 2031
Table 7: Europe Footwear Market, Volume Size and Forecast, By Price, Million Units, 2017 - 2031
Table 8: Europe Footwear Market, Value Size and Forecast, By Price, US$ Mn, 2017 - 2031
Table 9: Europe Footwear Market, Volume Size and Forecast, By Distribution Channel, Million Units, 2017 - 2031
Table 10: Europe Footwear Market, Value Size and Forecast, By Distribution Channel, US$ Mn, 2017 - 2031
Table 11: Europe Footwear Market, Volume Size and Forecast, By Region, Million Units, 2017-2031
Table 12: Europe Footwear Market, Value Size and Forecast, By Region, US$ Mn, 2017 - 2031
List of Figures
Figure 1: Europe Footwear Market, Volume Size and Forecast, By Type, Million Units, 2017 - 2031
Figure 2: Europe Footwear Market, Value Size and Forecast, By Type, US$ Mn, 2017 - 2031
Figure 3: Europe Footwear Market, Incremental Opportunity, By Type, US$ Mn, 2021 - 2031
Figure 4: Europe Footwear Market, Volume Size and Forecast, By Material Type, Million Units, 2017 - 2031
Figure 5: Europe Footwear Market, Value Size and Forecast, By Material Type, US$ Mn, 2017 - 2031
Figure 6: Europe Footwear Market, Incremental Opportunity, By Material Type, US$ Mn, 2021 - 2031
Figure 7: Europe Footwear Market, Volume Size and Forecast, By End-user, Million Units, 2017 - 2031
Figure 8: Europe Footwear Market, Value Size and Forecast, By End-user, US$ Mn, 2017 - 2031
Figure 9: Europe Footwear Market, Incremental Opportunity, By End-user, US$ Mn, 2021 - 2031
Figure 10: Europe Footwear Market, Volume Size and Forecast, By Price, Million Units, 2021 - 2031
Figure 11: Europe Footwear Market, Value Size and Forecast, By Price, US$ Mn, 2021 - 2031
Figure 12: Europe Footwear Market, Incremental Opportunity, By Price, US$ Mn, 2021 - 2031
Figure 13: Europe Footwear Market, Volume Size and Forecast, By Distribution Channel, Million Units, 2017 - 2031
Figure 14: Europe Footwear Market, Value Size and Forecast, By Distribution Channel, US$ Mn, 2017 - 2031
Figure 15: Europe Footwear Market, Incremental Opportunity, By Distribution Channel, US$ Mn, 2021 - 2031
Figure 16: Europe Footwear Market, Volume Size and Forecast, By Region, Million Units, 2017 - 2031
Figure 17: Europe Footwear Market, Value Size and Forecast, By Region, US$ Mn, 2017 - 2031
Figure 18: Europe Footwear Market, Incremental Opportunity, By Region, US$ Mn, 2021 - 2031